Media campaign on

“ BLOOD DONATION ”

Why Donate Blood?
Blood is the part of life that is given to those who need it by those who have the resource to satisfy the need. The love of fellow human and a desire to share something of oneself is what singles out a blood donor from the others. Emergencies occur every minute. For each patient requiring blood, it is an emergency and the patients could have set back if blood is not available. Your blood donation may be even more special than you realize. A single donation from you can help one or more patients. This is possible because whole blood is made up of several useful components. These components perform special functions in your body and in the body of patients who receive your blood. The various blood components are Red Blood Cells, White Blood Cells, Platelets, Plasma and selected Plasma Proteins. Each of these components can be separated from your donated volume of blood and transfused into a specific patient requiring that particular component. Thus, many can benefit from one unit of blood.

Can you refuse to Donate Blood? Refusal may cost a life.
 

 

Target audience: Any one who fulfills the below requirement & is willing and wishing to donate.

From the Red Cross...

Blood Donation Eligibility Guidelines
General requirements: • Age : 18-60 years old • Weight :45 Kg and above • Health : good health (not on any medication & antibiotics) • Rest : At least 5 hrs sleep • Diet : No alcohol consumed over the last 24 hours • For Women: Not pregnant or menstruating Please do not donate if the following apply to you: • • • • • Your sexual orientation is homosexual or bisexual You have multiple partners You are a sex worker or visit sex workers You have a sexually transmitted infection You are a drug user
** There can be few more parameter

              BLOOD WAS MEANT FOR CIRCULATION. SO GIVE !
 

 

Objectives   
General Objective

 

To save lives by making the timely availability of the required group of blood. Specific Objectives 1. To ensure the ready availability of the required group of blood, 24 hours in a day. 365 days in a year. 2. To Organize Community based blood donation cams at Villages, cities & metros and among the Unorganized sector of People to propagate the Messages about Blood donation and to remove the myths and misconceptions about blood donation. 3. To create and update a directory of Voluntary Donors so that the required blood is available on request. 4. To organize Blood Donation camps at the request of the Blood Bank Medical Officers. 5. To generate awareness on Blood Donation and its significance in saving lives during emergencies particularly during Obstetric emergencies and accidents.

   
 

Blood has no substitute only Blood can  substitute BLOOD!

 

 

Facts About Blood
 
• Blood is a rich product, which can be broken down into many parts. Its main components are red cells, platelets and plasma, and the plasma itself contains a variety of proteins. All of these substances have different uses and patients will need different components depending on their own blood type and on their condition. For instance, an anaemic person will only require red cells, while a haemophiliac needs clotting factors from plasma. Red cells last only 35 days and platelets only 5 days, so a regular supply of fresh blood is vital. Just one half litre of donated blood can help save as many as three people's lives. There are four main blood types: A, B, AB and O. AB is the universal recipient and O negative is the universal donor. Blood centre’s often run short of type O and B blood. While a given individual may be unable to donate, he or she may be able to recruit a suitable donor. Blood banks are always in need of volunteers to assist at blood draws or to organize blood drives. Much of today's medical care depends on a steady supply of blood from healthy donors.

• •

Someone lives when someone gives. There is no substitute for HUMAN BLOOD!
 

 

Media selection

Methods/medium :

Any programme supporting and helping to propagate the message of particular blood collection drive is a short term strategy which may include seminars, talks, meetings, poster, banner, hoarding, leaflet, radio, TV,newspaper announcements and reporting. Popular medium:
• • • • • Television Newspaper Radio Mobile Internet

Excuses never save a life. BLOOD donation does
 

 

Promotion strategies

Radio: The radio medium has got a vast reach in almost all the parts of the country, including both rural & urban area’s .The active listeners would be informed about any blood donation drive in there areas or nearby area’s. A celebrity will voice the campaign eg: Amithabh bachchan for polio campaign.
Cost eg : 93.5 Red Fm pune ,charges 13-14 thousand for 20 announcements in a day,for 5 days & lasting for 20 sec on air. **Prices are subject to change/vary during festive season or different occasions & even
weekends.

Our ad would sound like this one in the various radio channels during our campaign drives. Our address (venue) would be mentioned in the radio ad.

I am a BLOOD DONER, are you too….be a hero.

Don’t delay be a blood donor Today.
 

 

Promotion strategies

Television: National channels like doordarshan, regional & other popular channels, which have a reach of both rural & urban market, would be used in broadcasting. The active television audience would be informed about any blood donation drive in there areas or nearby area’s (via regional
channels)

Tv commercial: 60 year old man ,goes and donate’s blood in the camp.. Then why cant others… 5 minutes of your life + 350 ml of your blood = 1 life saved

Blood of human, comes from human beings only!
 

 

Promotion strategies

Newspaper: National newspapers, regional & other popular newspaper, which have a reach of both rural & urban market, would be used as broadcasting medium. The newspaper readers would be informed about any blood donation drive in there areas or nearby area’s (via regional newspaper)
Our ad would appear like this one in the newspapers supplements’ during our campaign drives. Our address(venue) be mentioned in the print ad. & its would

The Color of human blood is RED all over the WORLD. Anywhere you can donate your BLOOD.

 

 

Promotion strategies

Mobile: Use of mobile has penetrated & increased in all the areas of country, which have a reach of both rural & urban market, would be used as broadcasting medium. The mobile users would be informed about any blood donation drive in their areas or nearby area’s (via sms service)
Sms portal service would be used to inform people. during our campaign drives. Just address(venue) would be
mentioned in the sms.

Eg: In pune city, there is a firm called PUNE DIARY, which sends customized sms to • 3,50000 lakhs people @ 0.04 paise/sms • 50000 people @ 0.12 paise/sms
( **it depends on the firm selection & database weight .prevailing/availabe in the area/city. )

When BLOOD is needed, GIVE!
 

 

Promotion strategies

Internet: Use of Internet has penetrated & increased in all the areas of country, which have a reach of both rural,urban market & even global market, would be used as webcasting medium. The internet users would be informed about any blood donation drive in their areas or nearby area’s.
For this social networking sites like Facebook & twitter would be used to spread the awarness.
FaceBook :by creating communities , fanpages ,event pages. (its free of charge) Twitter : by tweeting about are campaign drives as n when scheduled.(its free of charge)
**Internet service rates the applicable

(during our campaign drives. our address(venue) would be mentioned on the social networks. & names of all who will be part of will be updated on regular time intervals’on the respected networks)

Share a little care a little - DONATE BLOOD
 

 

Presented by : Vishal agrawal

It is time to roll up your sleeves, to offer you gift of love!
 

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