Introduction to the Company:-

Sharon Ply is the undisputed leader in plywood market. Sharon is well known for
manufacturing a high standard and qualitative plywood at different segments of
customers. The products that are produced by sharon are :-

1. Sharon Platinum ply:-

Sharon Platinum Ply is the ultimate tribute to productexcellence. The ONLY

plywood in India with a thick face of veneer, Sharon Platinum Ply offers unmatched
strength, rigidity and dimensional strength. With a Guarantee forever, Sharon Platinum
Ply is the most preferred by connoisseurs of fine living and is often seen used in
exclusive villas and star hotels

2. Sharon Gold Flush Door :-

Made out of the best quality Pinewood specially imported from New Zealand
Sharon Gold Flush Doors are bonded with P.F. Resin. They are dimensionally stable and
long lasting.

3. Sharon Gold Shuttering Ply :-

Made out of selected Hard Wood and bonded with P.F. Resin, Sharon Gold
Shuttering Ply is the ideal choice where repeated trouble free usage is required.

4. Sharon Elasti Ply :-

Sharon Elastiply revolutionalises the concept of architectural and furniture design.

This incredibly flexible plywood can be bent to any shape to give life to many a
designer’s dream that are not possible by conventional plywood. It is a cost effective and
convenient solution for producing curved or rounded wood structures especially when
small radii are required. Be it pillar covers, workstations, kitchen cabinets or designer
chairs!

5. Sharon Burma Teak Ply :-

Decorative veneers sliced out of best quality Burma Teak logs are pressed on
Hardwood Plywood to make B.W.R. Grade Sharon Burma teak plywood. Group matched
and available in large quantity, it is ideal for large projects where uniformity is essential.
6. Sharon Gold Ply :-

Sharon Gold Ply is the star of the Sharon stable. Every sheet of Sharon Gold Ply
is manufactured from 100% hardwood by highly skilled & trained workforce. Until 1997
the entire production of Sharon Gold Ply was exported to Japan. It set a new bench mark
in product strength and consistency to the quality conscious consumers in India. Sharon
Gold Ply is available in both MR and BWR grade.

7. Sharon Gold Film Faced Ply:-

Laminated with the best quality Film to make it totally water resistant, Sharon
Gold Film Faced Plywood is ideal for shuttering applications where satin finish is
required eliminating the need for plastering of the concrete surface.
E.T.C

one point to be remembered seeing the above products are even though the
above products belongs to different segments of people sharon did not
compromise in quality terms. it maintained quality to the ensures
unsurpassed quality of sharon is double press. every sheet of sharon is
double pressed to ensure uniform and better strength.

ISO Standards :-

It has the ISO 9001 and 14001 standard.

Marketing of Sharon :-

marketing is done in sharon in two ways:-

•Selling

•Branding

It we observe the selling part of Sharon its selling of the above mentioned
product are done to its potential customers like:- Architecture,Interior
Designers, Builders,Carpenter, End Users e.t.c. that it does not directly sells
its products to these customers it sells via authorized delears. The selling
process is as follows:-

•first it identifies the owners of the banglow or construction buliding or

sometimes direcly its above stated customers.

•in case of bunglow owners they meet n negotiate with them regarding
the product interms of quality and benifits and then identify the
architec or carpenter or interior designer.

•then again it meets them and convience them with the purchase of
product and manages to get into a contract of furniture supply.
 •then it supplies the required amount of plywood via its authorized dealer

therefore this is the selling process sir.

andthen coming to brand sir this company concentrated much on brand in

terms of creating a impression in the minds of people.

sir i am thinking on to do in brand positioning topic sir.. wat u say abt this...

sir these are the compiters of sharon ...green ply mayur ply etc..

now i have collected the information about the markets of plywood in the
whole tamil nadu n also the dealers of sharon since they play a main role in
the business .,..n visited the different market in two ways once as a
representative of sharon n second time to different markets as common man
asking n getting the details about the brands available in market. n then also
visited with senior level projects handling employee to interior designers n
builders n therefore saw n observer that how they get the contracts n arry n
promote their brands ...

therefore sir now in a dialoma how to proceed for the projects sir say
me that na

till today i was visiting the different markets n observing the things met some
experts also to get some guidence...now pls u help me out sir...........

tomorrow i am going to get the details of last five year sales of plywoods of
all the different quality that sharon has n the turnover n the market
share.....therfore with that will try to get the facts of how the brand has
moved in the period n accordingly i am visiting markets n getting the
information from customers about the brand n quality ...so wat u say sir n
guide me more na sir.............

thank you...

Ashish Gilda