Work: “Collection Of Articles”
Submitted To: Ma’m Saba Hamid Khan Submitted By: Jazib Sarwar Qazi Yasir Kashif Rashid (046) (055) (048) (037) (052)
Hasan Asghar Sipra Maaz Javed Sheikh
Date: November 10, 2k9
“MARKETING MEMO” “STRENGTHS AND WEAKNESSES ANALYSIS”
Major Strength Minor Strength Neutral Minor Weakness Major Weakness High
Medium Lo w
1) Company Reputation 2) Market Share 3) Customer Satisfaction 4) Customer Retention 5) Product Quality 6) Service Quality 7) Pricing Effectiveness 8) Distribution Effectiveness 9) Promotion Effectiveness 10) Sales Force Effectiveness 11) Innovation Effectiveness 12) Geographical Coverage
1) Cost or availability of capital 2) Cash Flow 3) Financial Stability
2) Economics of scale 3) Capacity 4) Able, Dedicated Workforce 5) Ability To Produce On Time 6) Technical Manufacturing Skill
1) Visionary, Capable Leadership 2) Dedicated Employees 3) Entrepreneurial Orientation 4) Flexible And Responsive
IBM has a strong reputation by which it becomes a major strength of it like, The International Association of Outsourcing Professionals (IAOP) announces that IBM has been rated as #1 2007 best outsourcing service providers. So, it becomes significant obstacle in its competitors’ performance. IBM has a wide market share and high performance in skimming the revenue cream like ARMONK, N.Y. - 20 Jun 2008: IBM (NYSE: IBM) today announced that analyst firm Gartner, Inc. has ranked IBM as the worldwide market share leader in the enterprise portal software market based on total software revenue for 2007 and 6,000 Organizations From Public, Private Sectors Rely on IBM Portal Software for Everything From Employee Communications to Web 2.0 Mashups to Saving Lives. Customer Satisfaction and retention are the major strengths as well of IBM like its CRM outsourcing approach can build sustainable competitive advantage and accelerate time-totime benefit in marketing, sales and service. Their product and service qualities are the best as this year; IBM Corp. took top honors in the enterprise category with a 6.29, narrowly edging out Sun Microsystems Inc. (6.27). This was IBM's first win in the enterprise tape library category after placing third the previous two years. In the midrange tape category, the same two vendors lead the pack, but in reverse order: Sun (6.30) and IBM (6.15). Its pricing effectiveness is a minor strength because the stuff they make and seek are high cost so they are not in the market with cost leadership and distribution effectiveness is a like with the pricing effectiveness. IBM and SAP together offer a new approach to trade promotion management, designed to help manufacturers manage and analyze their trade funds and promotions in an efficient way. Manufacturers have an opportunity to help reduce business risk, cut unnecessary costs and increase promotion effectiveness to drive better ROI. The IBM and Siebel travel sales force automation solution can help you optimize sales force productivity by eliminating repetitive and routine tasks associated with managing your sales team. By automating processes, speeding up the selling cycle and providing upto-the minute account information, you can promote more productive and effective closers. In today's global economy, competition is more intense than ever. To succeed in this environment, innovation and global collaboration have become top priorities. Companies are even expanding their sources of innovation to leverage the creative potential of partners and customers. IBM Innovation Factory provides a powerful set of capabilities to help 4
companies reach these collaborators, provide insight into emerging trends through early user feedback, foster brand loyalty, and accelerate time to market for new offerings Geographical Coverage of IBM is very effective. IBM almost covers every region around the world.
As a leading firm of outsourcing services, IBM’s availability of capital is on continuous bases. It associates with many capital generated firms like SEP and IAOP. Don't feel compelled to dive into IBM just because its stock has plunged. Three words sum up the red flag flying over Big Blue: free cash flow. Here's where the bad news gets worse for IBM shareholders: Although the stock has dropped 30% in just three months, Detox's free cash flow analysis shows it has further to go yet. According to a few backof-the-envelope calculations, IBM should be trading around $50 -- some 25% below its recent $69.
“Cash-Not-So-Rich” :How to Detox IBM's Cash Flows:
Cash flow from operations Subtract: Capital spending Benefit from finance receivables Possible pension fund contribution Total adjusted free cash flow Divide by share count Free cash flow per share Multiply by 15 to get Detox target Current price Downside? Source: “Detox” IBM VIEW: If the financial markets industry is to deliver sustainable returns, it will have 5 $5 billion $2.6 billion $1.5 billion $5.9 billion 1.75 billion shares $3.37 $50.57 $68 25% $15 billion
to embrace change. It will need to begin by working with regulators to build a financial system that is stable while still allowing for healthy innovation. Individual firms will also have to specialize and learn to fulfill their brand promises.
IBM can keep pace with your demand as your business grows. Prototyping and low-volume production are available at IBM's award-winning 200 mm and 300 mm fabrication facilities. You can also leverage the Common Platform technology collaboration to help meet your high-volume production needs. COPENHAGEN, DENMARK - 22 May 2007: A.P. Moller-Maersk, one of the world's leading shipping companies, and IBM (NYSE: IBM) today announced a five-year agreement for IBM to manage A.P. Moller-Maersk's IT infrastructure and services. The partnership creates a flexible and resilient IT platform that will achieve significant cost savings for A.P. Moller-Maersk throughout the life of the contract by leveraging IBM's global economies of scale. The Power Systems Capacity Back-Up (CBU) offerings are designed to support our client's disaster recovery and high availability needs. The Capacity Back-Up offerings recognize that true high availability or disaster recovery solutions require at least two systems. If one system is not available the other one "takes over". The CBU offering is designed to give our clients flexible and economic options for deploying business continuity operations. IBM workforce transformation services help companies that are seeking to achieve their business strategy and improve performance to deliver more from people, and more for people. We can help you optimize workforce availability and capability to deliver real business outcomes.
IBM Information On Demand global conference offers the breadth and depth of technical sessions to help you build skills across a wide array of IBM technologies, learn about all of IBM's new software products and releases and get behind-the-scenes views of how others are solving their toughest information management challenges with IBM technology. The technical program is expected to include over 600 sessions - plenty of opportunities to learn about new topics, dive more deeply into products and technology, provide input to 6
IBM's development community, and get hands-on with IBM products and solutions. The Technical Skill Building program offers all the real-life details you need to get IT right when it affects users, system performance, application solutions, IT infrastructure and business processes.
This year we mark the 50th anniversary of the first IBM equal opportunity policy letter. Written in 1953 by then IBM President, Tom Watson, Jr., and former chairman, the letter is both a historical treasure of our company and a timeless statement of what this company stands for at its core. That kind of leadership didn't just happen. It sprang from our shared beliefs and values, and from the efforts of our visionary founders to infuse every aspect of our business conduct with the deeply held convictions of IBMers. IBM employees won the lawsuit and arrived at a partial settlement, although appeals are still underway. IBM also settled a major overtime class-action lawsuit in 2006. IBM employees have earned five Nobel Prizes, four Turing Awards, nine National Medals of Technology, and five National Medals of Science. As a chip maker, IBM has been among the Worldwide Top 20 Semiconductor Sales Leaders in past years. Though IBM employees face some internal problems related to job losses, pension, wages. IBM is a huge and diverse organization, which offers its professionals every opportunity to follow the career path of their choice. We count on your flexibility, motivation and experience in each new project that you undertake. To succeed in this entrepreneurial environment, We need the initiative and leadership potential to drive our business forward. Working with IBM Global Services, Skyworks receives Lotus Notes application management services that enable the company to focus on growth rather than IT operations. They are more agile, flexible, adaptable and responsive - key requirements in today's telecommunications environment. IBM is taking its own on demand philosophy seriously and transforming its operations to become more flexible and responsive to customer demand. IBM has become a more responsive vendor and that his company can find the right contacts within IBM in far less time than before due to recent changes.
“When you are free look at the clock, But when you work don’t look at it”