©  2007-­‐10  AdoTube,  Inc.

 –  All  Rights  Reserved  

!   How We Define In-Video Rich Media Ads !   How In-Video Rich Media Ads have grown in use and effectiveness… !   How In-Video ads compare to Display benchmarks… !   How are skippable pre-rolls performing? !   Overall Brand Impact for In-Video Advertising…

©  2007-­‐10  AdoTube,  Inc.  –  All  Rights  Reserved  

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AdoTube has access to over 5k+ publisher sites and serves over 50MM to 75MM in-video ad impressions per week.
Procedure:
A sample of 1.9 Billion+ statistically relevant impressions 2009 through Q3 2010 Formats Split into four distinct ad format categories: •  Branded Overlay •  Interactive Overlay •  Standard Pre-Roll •  Polite Pre-Roll®

The following numbers are based on results derived from AdoTube’s Network only and do not represent the in-video ad space as whole.

©  2007-­‐10  AdoTube,  Inc.  –  All  Rights  Reserved  

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!   NOT  Just:  Banner  Ads  In-­‐Video  or  Standard  Pre-­‐Rolls   !   NOT:  Banner  Ads  with  a  Video  Component   !   In-­‐Video  Rich  Media  Ads  create  Engaging  Experiences  and   Interac0vity  within  the  video  stream  
! ! ! ! !           Video  (Beyond  Pre-­‐Rolls)   Gaming   Expandable  with  limitless  potenQal   Data  Capture   Opt-­‐in  and  Opt-­‐out  Points  

©  2007-­‐10  AdoTube,  Inc.  –  All  Rights  Reserved  

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!   Standard:  Branded  Overlay  and  Pre-­‐Rolls  

!   Rich  Media:  InteracQve  Overlay,  Polite  Pre-­‐Roll®,  and  more  
*   *  

*These  Ad  Formats  sQll  form  a  small  part  of  AdoTube’s  network  and  are  not  deemed  staQsQcally  significant,  yet.  
©  2007-­‐10  AdoTube,  Inc.  –  All  Rights  Reserved  

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Adoption: Interactive Formats accounted for 48% of ads served in Q3 Why? Because Consumers like them and they work.
Q1  2010  
Polite  Pre-­‐ Roll®       11%   InteracQve   Overlay    12%   Pre-­‐Roll   66%   Branded   Overlay   12%   Pre-­‐Roll   64%  

Q2  2010  

Q3  2010  

Polite  Pre-­‐ Roll®   17%   InteracQve   Overlay   15%  

Polite  Pre-­‐ Roll®       23%   Pre-­‐Roll   45%   InteracQve   Overlay    25%   Branded   Overlay   7%  

Branded   Overlay   4%  

©  2007-­‐10  AdoTube,  Inc.  –  All  Rights  Reserved  

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1.60%   1.40%   1.20%   1.00%   0.80%   0.60%   0.40%   0.20%   0.00%  

In-­‐Video  vs.  Display  CTR  

2009  

Q1  2010  

Q2  2010  

Q3  2010  

Rich  Media  (Video)*  -­‐  2009  

In-­‐Video  

*Source:  DoubleClick  for  AdverQsers,  U.S.  AdverQsers,  January  –  December  2009  
©  2007-­‐10  AdoTube,  Inc.  –  All  Rights  Reserved  

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In-­‐Video  vs.  Display  Engagement  Rate  
30.00%   25.00%   20.00%   15.00%   10.00%   5.00%   0.00%   2009   Q1  2010   Q2  2010   Q3  2010  

Rich  Media  (Video)*  -­‐  2009  

In-­‐Video  

*Source:  DoubleClick  for  AdverQsers,  U.S.  AdverQsers,  January  –  December  2009   DoubleClick  Engagement  rates  include  “closes”  for  expanding  formats  
©  2007-­‐10  AdoTube,  Inc.  –  All  Rights  Reserved  

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CTR  -­‐  Branded  vs.  Interac0ve  Overlay  
1.20%   1.00%   0.80%   0.60%   0.40%   0.20%   0.00%   2009   Q1  2010   Q2  2010   Branded   Q3  2010   InteracQve   Rich  Media  (Video)*  -­‐  2009  

*Source:  DoubleClick  for  AdverQsers,  U.S.  AdverQsers,  January  –  December  2009  
©  2007-­‐10  AdoTube,  Inc.  –  All  Rights  Reserved  

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Isolated A/B Testing on over 30 million servings !   3% More viewers chose to watch through the Polite Pre-Roll® over the Standard Pre-Roll with a retention rate of 80.1%
Ad    Format   Polite  Pre-­‐Roll®   Standard  Pre-­‐Roll   View-­‐Thru  Rate  (25%)   View-­‐Thru  Rate  (100%)   46.3%   37.1%   54.5%   36.0%   Ad  Reten0on  Rate   80.1%   66.1%  

!   133% higher CTR for the Polite Pre-Roll®. (3.76% vs. 1.61%) !   A 36% lower video abandonment rate Results: !   Viewers are actually more likely to watch the entire ad & click-through !   The Polite Pre-roll® captures viewers who are interested in the ad !   Lower abandonment rates increase video consumption for publishers

©  2007-­‐10  AdoTube,  Inc.  –  All  Rights  Reserved  

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5.00%   4.00%   3.00%   2.00%   1.00%   0.00%   2009  

CTR  

Q1  2010   Q2  2010   Q3  2010   Polite  Pre-­‐Roll®  
Ad  Reten0on  Rate   N/A   76.56%   71.64%   73.10%   73.77%  

Standard  Pre-­‐Roll  
Quarter   2009     Q1  2010   Q2  2010   Q3  2010   Average    

POLITE  PRE-­‐ROLL®   View-­‐Thru  Rate  (25%)   View-­‐Thru  Rate  (100%)   N/A   N/A   48.64%   47.60%   48.93%   48.39%   37.24%   34.10%   35.77%   35.70%  

Quarter   2009   Q1  2010   Q2  2010   Q3  2010   Average  

STANDARD  PRE-­‐ROLL   View-­‐Thru  Rate  (25%)   View-­‐Thru  Rate  (100%)   59.03%   57.57%   58.48%   56.33%   57.85%   43.77%   41.43%   42.65%   39.98%   41.96%  

Ad  Reten0on  Rate   74.15%   71.96%   72.93%   70.97%   72.50%  

©  2007-­‐10  AdoTube,  Inc.  –  All  Rights  Reserved  

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!   Awareness
!   Increases of between 35% & 44%

!   Favorability
!   Increases of between 14% & 40%

!   Recognition
!   Increases of between 19.7% & 58.9%

!   Purchase Intent
!   Increases of 18.3% and 37.8%

*  Based  on  over  20  campaigns  
©  2007-­‐10  AdoTube,  Inc.  –  All  Rights  Reserved  

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Key Takeaways…
1)  The In-Video Ad Market is opening up due to various formats such as our overlays and high-impact in-stream units 2)  In-Video vs. Display – Users are much more engaged with content, therefore the video screen is an ideal place to deliver an advertiser’s message. In-Video ads deliver a message where a viewer’s attention is, thus these ads are much more effective 3)  Polite Pre-Rolls® (skippable) Work – Even when given the choice to skip, consumers will still watch & engage with our Polite Pre-Rolls®. In addition, these ads can help lower the abandonment rate for Publishers resulting in consumers watching more video. 4)  In-Video ads generate strong increases in awareness, favorability, recognition, and purchase intent for brands.

Questions?

©  2007-­‐10  AdoTube,  Inc.  –  All  Rights  Reserved  

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©  2007-­‐10  AdoTube,  Inc.  –  All  Rights  Reserved  

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About AdoTube
AdoTube is a complete in-stream/in-video solution that enables each part of the industry (agencies, advertisers and publishers) to have easy and efficient access to in-stream ads. AdoTube’s platform includes the Adotube Ad Network, Publisher Management Tool (PUMA), In-Stream Ad Exchange (AdEx), Network Partner Console for third party networks media brokers ,and Creative Services. AdoTube’s complete platform helps each part of the industry to deliver high-quality, in-stream advertising solutions through a quick, easy and cost efficient platform. AdoTube is headquartered in New York, with offices in California and Europe. To learn more about AdoTube, become a partner, or see their solutions for agencies, advertisers, publishers and ad networks, visit www.adotube.com.

Definitions
In-stream video ad: A video ad that is played or viewed from a video player Branded Overlay: An in-video advertisement that runs on top of the video content (bottom 1/3 of the screen) while the video is playing. Clicks-through to a web-site, pausing the video Interactive Overlay: Similar to a Branded Overlay with interactive elements such as a game or a video Standard Pre-Roll: An in-stream video ad that plays before video playback Polite Pre-Roll®: A dismissible and retractable in-stream video ad. When dismissed during video an overlay ad reminds the viewer to watch the ad Click-Through Rate(CTR): The percentage of viewers who clicked through an ad to the target link View-Through Rate: The percentage of viewers who watched through a part or all of a video ad Retention Rate: The percentage of viewers who watched through the entire video ad vs the first 25% of the video ad Engagement Rates: The percentage of people who interact with an ad that has interactive capabilities, such as, playing a game, initiating an in-ad video, social engagement (i.e. Facebook), store locator, or data entry *does not include closing of the ad.

Questions, Feedback, and Media Inquiries:
Ephraim Cohen – Cohen@fortexgroup.com

©  2007-­‐10  AdoTube,  Inc.  –  All  Rights  Reserved  

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