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Your Health Connection (YHC) is a quality, high end, full color magazine serving the beautiful communities of Ventura and Los Angeles Counties as well as national businesses that promote health and wellness. YHC is a monthly publication where readers may look forward to interesting and informative features including integrative and alternative medicine, the latest advances in the medical fields, stories “from the heart” involving non-profit organizations, pet health, child health, travel, food, family, healthful shopping, community events, fitness, beauty and so much more.
Connection spotlights businesses in the local community that provide exceptional health and wellness care with an emphasis on alternative and integrative medicine. Special Health Bulletin features cutting-edge facts and information about new aspects in the health and wellness fields. Health View provides an in-depth look at need-to-know information about an array of topics that in the past have included infertility, heart health, diagnostics, brain health, etc. Fitness & Beauty focuses on unique ways to stay fit and beautiful while enjoying the beautiful surroundings of the Conejo Valley. Mind & Spirit captures the importance of caring for the body as a whole including how to care for your inner self, the mind and spirit.
Natural Remedies sheds light on the multitude of herbs available to us and provides information on how to combat illness using nature’s best medicine! Natural Approach and Good Medicine both encompass the physician’s point of view in caring for the body naturally using integrative medicine. From the Heart is directly focused on the non-profit organizations locally and globally that help those in need to maintain a healthy lifestyle. Keeping it Real addresses the physical and psychological importance of exercise and a healthy diet.
YHC Editorial Overview continued
Healthy Kids covers the spectrum of health issues and concerns that affect infants to teens, with helpful tips on how to raise health-conscious children. The Best Years features the latest information on health concerns and medical news for the Baby Boomer generation and greater. Nutrition News provides up-to-date facts and information about healthful eating. Your Environment presents a unique aspect about healthful living and the environmental concerns afflicting our world ranging from air purification to living green and more. Fit for Life offers a light-hearted and cheerfully humorous perspective on maintaining health properly at any age. Destinations spotlights the best getaways for a healthy vacation across the globe. Your Shopping Corner features favorites of the YHC staff including information on quality products from books to health foods to beauty products. Your Online Health Directory is a directory of local practitioners and professionals. Community Calendar lists ongoing local events primarily related to health and wellness. Recipe of the Month provides a healthy and delicious way to nourish your body.
YHC Market & Demographic Overview
Southern California is considered one of the healthiest demographics throughout the entire United States. So, the timing was just right to introduce a high end publication that promotes practitioners & national businesses with an emphasis on natural health & wellness resulting in total wellbeing. Your Health Connection is dedicated to serving the beautiful communities of Ventura and Los Angeles Counties and to presenting the best of what the nation has to offer in terms of healthful living. Here’s to a healthy you!
Your Health Connection targets readers that are interested in local and regional businesses and services that provide a focus in the following areas:
Integrative Medicine Fitness, Health Clubs, Weight Management Physical Therapy, Chiropractic Financial wellbeing; planning Nutrition, Organic Foods, Vitamins, Herbs Wine & Spirits Holistic Animal Health & Medicine Psychiatry, Counseling, Hypnotherapy Travel Acupuncture, Homeopathy, Naturopathy Organic Clothing & Products Destination and Day Spas Energy based Jewelry, (Teslar Technology) Massage, Reflexology, Reiki, Infrared Therapy Natural Pet Foods & Pet Nutrition Yoga, Pilates Environment (Automotive, Safety, Pure Air & Water, Solar Global Concerns, etc.)
• Monthly circulation of 25,000 and readership of 100,000 based on publishing pass-along average of 4 readers per issue.
• • • • • • •
YHC is published 12 times a year.
We serve all of Conejo Valley and into Ventura County and some areas of Los Angeles County, San Fernando Valley,. The average household income is close to $200,000. The average home value is $1,500,000. 80% percent own homes. 73% are married. For exact cities served and major distribution points, please call 888.4.YHC.MAG.
YHC Market & Demographic Overview continued
Your Health Connection prints 25,000 copies and distributes to over 950 locations.
• • • • • • • • • • • Medical & Dental Offices, Pharmacies & Hospitals Hair, Nail & Tanning Salons Fitness Centers and Dance Studios Spas and Massage Centers Pet Stores, Veterinary Clinics and Animal Hospitals Automobile Dealerships (waiting rooms) High-End Coffee Shops, Juice Bars and Deli’s Cafes, Bakeries and Restaurants Health Food Stores, Vitamin & Nutrition Shops and Markets Preschools, Tutor Centers and Community Centers Banks and Credit Unions
For a Limited Budget…Seven Advertising Mistakes to Avoid
The following article is sited from NFIB.com, which is dedicated to educating small businesses on how to thrive.
1. Emphasizing features rather than benefits of products or services. While customers need to know about the features of your products, the potential benefits motivate sales. 2. Failing to differentiate your company from the competition. Such differentiation is often accomplished through creating a unique selling proposition that shows why your company and its products are special. 3. Not tracking results of ads. Always try to determine the total dollar amount of sales that the ads generate, so that you can determine the campaign's effectiveness. To track direct-mail ads, keep track of the sales generated through response to each phone number or address. Details and techniques of ad tracking can be found in a wide variety of advertising and marketing books. 4. Changing your ads too frequently. Remember that you look at your ad every day. To you it's the most important thing in the world. But customers need time to assimilate your message. It's estimated that potential customers need to see an ad seven times before the ad begins to register in their awareness. 5. Neglecting to target former customers. Your existing customer base is the best resource you have. They've bought from you before, and they're likely to buy again. Reach them through special promotions and sales. 6. Giving up on advertising before it has the chance to work. Many new companies advertise only three to six months before deciding it's not worth the cost. But most new businesses need a year or more of well-placed, well-thought out advertising before substantial results can be seen. 7. Choosing wrong media to attract your target customers. Some small businesses, like restaurants, are ideal for billboard ads, while others, like specialty shops, may find billboards won't work at all. TV is great for some companies, but is a waste of money for others. Choose the right media or you're wasting your time and money.
2008 YHC Editorial Calendar & Ad Closing/Material Deadlines*
January February March April May June July August September* October November December
Get Fit, Stay Fit Go Red for Heart Health Think Green Genetic Disorders Women’s Health Men’s Health Sun & Fun Our Children Expo Edition Cancer Awareness Integrative Modalities Forever Young
AD CLOSE DATE
November 21 December 21 January 25 February 29 March 28 April 25 May 30 June 27 July 25 August 29 September 26 October 24
FINAL ADS DUE
December 7 January 4 February 8 March 7 April 4 May 2 June 6 July 7 August 8 September 5 October 3 November 7
Issue distribution begins during the week prior to the month of issue.
NOTE: Editorial Calendar and Closing Dates are not subject to change except at the discretion of YHC managerial staff.
*2008 YHC Annual Health Expo! Call 1.888.4.YHC.MAG for details.
YHC Advertising Rates+ (effective May 1, 2007)
Full Page Half Page 1/3 Page 1/4 Page 1/6 Page Specialty Pages Back Cover
Three Issues Per Issue $1,600 $960 $720 $560 $400 $2,000 $3,000
Six Issues Per Issue $1,440 $860 $650 $500 $360
Twelve Issues Per Issue $1,360 $820 $610 $480 $340
Online Health Directory Rates*
Online Health Directory includes a listing on the YHC website with an optional link to client website. Online Health Directory Only – $40 per month or $400 “up-front” for a full year ($80 savings)
*Online Health Directory listing is included with advertisement.
Advertisement design services are available at reasonable rates. Quotes will be given upon receipt of images, logo and copy. Artwork must be finalized seven (7) days before publication date.
Payment for the first and last issue is due upon acceptance of the Advertising Agreement. For subsequent months, payment is due in full 14 days before publication. A credit card must be kept on file for use in the event of late payment.** Your Health Connection accepts most major credit cards.
**Payment is due on the 20th of each issue’s prior month. Late payments will be subject to a $50 late payment penalty.
Extensions on submission of finalized ads will only be given on a case by case basis at the discretion of the managing editor.
YHC Ad Specs & Guidelines
AD SIZE Full Page Bleed* Full Page NO Bleed 1/2 Page Horizontal 1/2 Page Vertical 1/3 Page Horizontal 1/3 Page Vertical 1/4 Page Horizontal 1/4 Page Vertical 1/6 Page Horizontal 1/6 Page Vertical WIDTH & HEIGHT 8.375” x 10.875” 7.375” x 10” 4.750” x 7.375” 4.850” x 7.625” 4.850” x 4.80” 2.350” x 10” 4.850” x 3.60” 3.600” x 4.80” 4.860” x 2.35” 2.250” x 4.80” WITH BLEED plus 1/8” bleed
*Live area – 7.375” x 10”, safety area margins are .375” left, right, top & bottom.
LIVE MATTER: All type and other copy should fall within the dimensions specified, but must remain a minimum of .325” clear of outside-edge trim lines. DIGITAL ADS: CMYK or RGB (will be converted to CMYK) color at 300 dpi/pixels per inch. Acceptable file types are jpg, tif or eps files. BLACK & WHITE, 4 COLOR OR 2 COLOR INSERTIONS: Right-reading, emulsion side down negatives at a maximum 133 lines screen with one set of Cromalin or matchprint proofs. (Please send process match for 2 color ads.) COMPLETED ADS: Please send completed ads or requests for FTP site log on information to Jessica@yhcmagazine.com.
Disclaimer: • Advertisers are responsible for the content of their ads. YHC is not liable for typos, misspellings, etc. • Ads received after the specified due date cannot be guaranteed placement within the magazine. • Placing and position of an ad within an issue is at the discretion of the creative director only.
YHC Ad Design Rates
Basic Ad Rates: Full Page 1/2 Page 1/3 Page 1/4 Page 1/6 Page $500 $275 $200 $150 $100
Basic Ad Rates are based on the following: • • • Client will provide all final text/copy in a Microsoft Word document or typed into an email.* Client will provide final digital artwork (logos, symbols, etc.). Client will provide final digital photography. All Photoshop work should be complete prior to submission (Basic color correction will be provided at no cost).
*YHC is not liable for typos, mistakes, etc. in the text submitted for ad design.
Other Services Available: Photoshop: Retouching, Photo Compositing, Special Visual Effects, etc. $100 per hour (half hour minimum) Illustrator: Logo Design, etc. $100 per hour (half hour minimum) Scanning: $15 per scan up to 10MB or ½ page size. Full Page scans will be charged prevailing Service Bureau rates plus a 10% handling charge for off-site services. Stock Photography: We have access to an extensive image library. If you do not have photography, we can provide it for you. High resolution Super-High resolution (rarely needed) $25 per image used in layout pricing will be discussed with client
YHC Online Advertising Opportunities
MONTHLY E-BLAST SPONSOR- $250/ month (2 issues) Your Health Connection has a quickly growing e-mail database. YHC sends an “insider” eblast to our database twice monthly with the latest news, tips and information. Become a sponsor and have a banner ad appear in an issue of our e-blast that will link to your company’s website. (600w X 60h pixels) • Only one sponsor will be featured per issue MONTHLY WEBSITE ADVERTISER/ SPONSOR Place an ad on the yhcmagazine.com home page which links directly to your website. Only three advertisers per month will be permitted. Size
Skyscraper 432w x 173h Square 173w x 173h Rectangle (vertical) 173w x 227h Rectangle (horizontal) 173w x 104h * Measurements are in pixels.
Top of homepage Top of homepage Anywhere space permits Top of homepage Anywhere space permits Top of homepage Anywhere space permits $450 $300 $200 $300 $200 $300 $200
MONTHLY WEBSITE LISTINGS CALENDAR OF EVENTS – $50/ month Post an event on the YHC online calendar. With a maximum of 75 words, the calendar of events keeps readers connected with upcoming events, expos, keynote speakers, the grand opening of a facility, etc. HEALTH DIRECTORY – $40.00/ month or $400/ year if paid in full Submit a listing for the YHC online Health Directory, which provides our readers with a userfriendly database of companies offering specific products or services. Listings should contain a maximum of 10 lines describing the company with an optional link to your company’s website. HEALTH TIPS – $50.00/ month Inform Your Health Connection readers with monthly tips on health and wellness (25-line maximum). All content must be approved by the publisher and is subject to editing. ARTICLES – $95.00/ month Post an article in the YHC online archive. Articles should be a maximum of 1,200 words. All content must be approved by the publisher and is subject to editing before it.
YHC Happy Customers!
I just wanted to take a moment to tell you how happy we are with the results we’ve received from our ads in Your Health Connection. Since placing our first ad, we have received many calls from YHC readers to our practice, most of whom are now patients benefiting from our chiropractic care. Your office is so helpful and professional. We know we are in good hands. YHC is a classy and informative publication and a great addition to the community. Thank you for all of your support!
Jesslyn Hoeft, Marketing Director Clear Purpose Chiropractic
I decided to advertise in Your Health Connection for two reasons: first, I like the classy, upscale look and secondly, I appreciate its positive emphasis on both physical and mental health. There has been excellent response to my Westlake Hypnosis ad, both in the number of calls received and also the number of those inquiring about our programs. Based on my experience, I am happy to recommend Your Health Connection to my colleagues and friends in the health field.
Ronald Soderquist, Ph.D., Westlake Hypnosis
Your Health Connection magazine is great and very educational. All of our clients enjoy it and want to thank you. We also want to extend our gratitude for publishing our article, “The Ayurvedic Approach to Spring Cleansing” in your Feb/Mar 2006 issue. We have received many inquiries that have allowed our business to thrive. Thanks again for all your help.
Aditya Sharma, Ph.D. and Geeta Sharma Geeta Ayurvedic Healing Center, Inc.
Being a part of Your Health Connection has truly been helpful in allowing me to reach out to the community. It has been the best way for me to let people know about my specialty and how I can help them. I look forward to the issues and your magazine has even inspired me to write more and prepare lectures. It has been a great learning experience and a source of motivation for me as well.
Denise Noyer, L.Ac. Acupuncture & Oriental Medicine Westlake Village
With the rise of web advertising, Your Health Connection remains one of the only magazines that EcoWater desires to advertise with in the Los Angeles area. The exposure has been great, and we recently renewed our ad as a result. I am most impressed with the high quality of printing and the elegant layout of the magazine. In addition, Your Health Connection seems to target a desirable demographic of clientele. It has definitely been an asset to EcoWater to advertise with your magazine. Thank you!”
Arnie Shaw EcoWater of Los Angeles
YHC Happy Customers! (continued)
I’m writing to say that I feel so fortunate to have found Your Health Connection. I love my ad in your magazine and I have had an unbelievable response. It’s been wonderful! Thanks again for all of your help.
Jenny Hood Sacred Soul Health Center
I love working with every member of your team I came in contact with from Ann, Dawn, Jessica to Teri. You are the most genuine, helpful and caring group of people I have ever worked with in one place. You produce an excellent product for your readers; the “East Meets West” article in the March 2007 issue brought in lots of new customers to our store. We can not thank you enough.
Lenny Lam, CEO The Healing Tree
Every issue of Your Health Connection magazine has generated a response to my ad. The magazine clearly targets the demographic I want to reach with my business and I am very pleased with the response.
Dr. Steven Lee Bloore, C.ht. Tarzana
YHC Article Submission Guidelines
Due to the vast nature of the health and wellness fields, there is an array of valuable information available to us through many mediums. At YHC, we appreciate your taking the time to submit your work in support of our publication. However, to avoid confusion, we ask that you adhere to the following guidelines. We thank you in advance for your cooperation. Please submit articles to Ann@yhcmagazine.com for review and consideration, and we look forward to seeing your work! For questions, please call 1 (888) 4-YHC-MAG.
• • • • • • • • • • • Articles are never guaranteed placement in YHC at anytime, unless through a contractual agreement accepted by both parties. Writers who are not contracted through YHC will not be compensated for YHC published work. Content submission is on a voluntary basis only. If an article is accepted for placement, the issue in which it is published, the final layout and placement within an issue is at the discretion of YHC. Articles should be submitted with a name, phone number, email and contact name. Articles should range from 1,000 to 1,200 words unless otherwise specified. Articles submitted past the specified due date for any given issue will not be accepted. Articles are subject to editorial changes at the discretion of the YHC editorial staff. Articles should be double-spaced and submitted electronically (through email). Articles must not contain self-endorsements or advertisements. Such material will be deleted from the piece. Any photos submitted for an article are much appreciated. However, they must be high resolution (300 dpi). For questions about resolution quality, please call the office. Articles written by YHC staff become property of YHC once they are published.
• • • YHC offers high quality, full color reprints for reasonable rates. Please see the included rate sheet. Requests for PDF files are $50 within 90 days of publication. After 90 days, the cost is $100. All reprints must be approved by YHC and must be attributed to YHC on the cover.
YHC Reprint/PDF Pricing
REPRINTS We receive ongoing requests for reprints of articles that we have published in Your Health Connection. In order to satisfy this demand, we have established a source for competitivelypriced, high-quality, full color brochures on 100# gloss book stock paper. These prices include the cover page and any necessary reformatting. Local state taxes are additional.
Single (2 printed pages) Two-Pages Folded (4 printed pages) Tri-Fold (6 printed pages) $850
PRESS-READY PDF FILES Press-ready PDF files of past articles, cover included and reformatting of layout to exclude ads, PDF proof for review and approval, one round of minor revisions, print-ready PDF, single pages, for reprint (with bleed and crop marks). Two pages Four pages Six pages $90.00 $130.00 $150.00
PDF FILES If you would like to purchase a PDF file of a previous article (unchanged, single PDF pages – no bleed or crop marks), there is a one-time charge of $80.00. Please note that these are not press-ready files and may not be reprinted in any fashion without written consent from YHC.
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