Department of Mass Communication

Contact: Nicolette Outtrim

Elite PR Officer
803-526-6482
Outtrimn2@winthrop.edu

Spokesperson: Mariah Jurrow

AWC member
863-367-1429
Jurrowm2@winthrop.edu

For Immediate Release

Association for Women in Communications (AWC) breaks hearts

Winthrop AWC cancels spring semester events

The Association for Women in Communications plans many recruiting events for the spring semester. After the
CDC declaring COVID-19 as a pandemic, the University shut down, canceling all upcoming events.

AWC was hoping to use the spring semester as a way to involve more students. With future events such as
movie screenings, tabling, guest speakers, and collaborative communication workshops, recruiting came to an
abrupt end.

Many students were looking forward to the new events. “Although I’m a senior, I know the younger members
are working hard to focus on recruiting events for the fall semester,” says Mariah Jurrow, AWC member.

The goal of the semester was to show the campus what AWC has to offer their student’s in engaging and unique
way. “Right now, we are just making sure everyone is staying safe and trying to focus on the future of the
organization,” Jurrow says.

AWC Cancels Events

• Cancels recruiting events
• Wants to recruit new members
• Focus on fall semester
- More –

219 Johnson Hall

Rock Hill, SC 29733
803/323-2121
masscomm@winthrop.edu
www.winthrop.edu/cas/masscomm
Association for Women in Communications…, p.2

Winthrop University’s Association for Women in Communications plans many recruiting events for the spring
semester. Due to COVID-19, Winthrop University switches to remote learning, forcing all remaining events to
cancel. AWC will be focusing on new events for the fall semester.

For more information about Winthrop University’s local AWC chapter:

https://www.winthrop.edu/studentorgs/association-for-women-in-communications.aspx.

Approved Quotes

“We’re really upset that we were just beginning to recruit new people and bring awareness to how great this
group is for young minds. We are now having to rely solely on social media,” said Madeline Milne, AWC
member.

“We will do our best to adapt to the sudden changes, as well as observe the ways the communication industry is
being affected,” said Madeline Milne.

Upon request: AWC’s advisor’s contact information

The Association for Women in Communications is an organization that promotes leadership and
professionalism. The organization schedules speakers to help women prepare for the work force by improving
their interview skills, resumes, professional attire and knowledge of the growing communication fields.

###

219 Johnson Hall

Rock Hill, SC 29733
803/323-2121
masscomm@winthrop.edu
www.winthrop.edu/cas/masscomm
Johnsonian

Demographics Caucasian, African Americans, Asians, Hispanics,

Ages 18-75
Geographics Winthrop University students, faculty and staff
Psychographics Students interested in on campus events that also
want help in the communication field
Sociographics Wants to empower women and men in
communication. Make connection with possible
employers
Usergraphics Friends, classmates, students

Association for Women in Communications

Demographics Caucasian, African Americans, Asians, Hispanics,

Ages 18-23
Geographics Winthrop University, students
Psychographics Students interested in advancing their
communications career
Sociographics Wants to empower women and men in
communication. Make connection with possible
employers
Usergraphics Friends, classmates, students

TIPCUPS:

Timeliness - Current: Looking for new members to join

Impact - Increase membership and organization awareness

Prominence - Not many people are familiar with AWC on campus

Conflict - The recruiting events were canceled due to COVID-19

Unusualness - No one has ever experienced a situation like this before

Proximity - Winthrop’s local AWC chapter