ANDHRA UNIVERSITY 2009 Regulations and Syllabus relating to MASTER OF BUSINESS ADMINISTRATION (MBA) DEGREE EXAMINATION (FULL-TIME

& PART-TIME) (With effect from 2009 2010) 1. Admission into MBA (FT) and MBA (PT) Courses will be made on the basis of the Admission Test. Eligibility criteria for Admission Test:

a) MBA. (Full-time): A pass for all three years of study in the Bachelor s Degree (other than B.F.A. & B.A., (OL) of Andhra University or any other University recognized by the Academic Senate as Equivalent thereto. b) MBA. (Part-time): A pass for all three years of study in the Bachelor s Degree (other than B.F.A. & B.A., (OL) of Andhra University or any other University recognized by the Academic Senate as Equivalent thereto and at least two years full-time work experience in a position not below the rank of a Junior Executive in the organization which have been approved by the University for the purpose. The applicant should be working in the organization located at Visakhapatnam by the date of submission of his/her application. If the applicant gets admission, he/she has to stay at Visakhapatnam for the entire period of study, i.e. three years. 2. The scope of instruction shall be as defined in the syllabus prescribed. 3. (a) The candidate shall be required to take at the end of each semester, an examination as detailed in the Scheme of Examination. Each paper of the examination shall, unless otherwise prescribed, be of three hours duration and carry 100 marks (b) A candidate shall be declared to have passed the examination if he obtains a minimum of 5.0 SGPA in each semester. All other candidates shall be deemed to have failed in the

examination. Candidates who have completed the course in each semester and have earned the necessary attendance and progress certificate shall be permitted to continue the next semester course irrespective of whether they have appeared or not at the previous examination (s). Such candidates may be permitted to appear for the examination of earlier semester along with the subsequent semester examinations. (c) Candidates who have completed the course in each semester and have earned the necessary attendance and progress certificates shall be permitted to continue the next semester course irrespective of whether they have appeared or not at the previous examination (s). Such candidates may be permitted to appear for the examination of earlier semesters with the examinations of later semester simultaneously. (d) The University shall prepare examination schedule. The Chairman, P.G. Board of Studies will prepare and recommend the list of paper setters and examiners to value the answer scripts for each semester. The answer scripts of all the courses shall be subject to double coded valuation. All those who have completed a minimum of three years of regularized experience in teaching M.B.A. Courses shall be appointed as examiners for this purpose. The variation between first and second valuation shall be dealt with as per the rules of the University. (e) Regulations concerning Semester examination: 1i) Each Paper shall, unless otherwise prescribed, be of three hours duration and carry 100 Marks .Regular candidates shall submit a dissertation from any subject of the course and shall take Viva Voce. ii) Except papers for which practical examination is held the semester-end exam question paper shall be 70 Marks and divided into 5 units of equal weightage. In respect of those papers where practical examination is there, the semester-end exam question paper shall be for 65 marks

iii) The Semester examination shall be based on the question paper set by the external examiner. iv) A candidate who fails in one semester examination or who is not able to take it shall be eligible to take the same examination at the end of the next semester. 4. The scheme of instruction and the Scheme of Examination shall be as given in Annexure I. 5. Notwithstanding anything contained in the above regulations in the case of Project Report/Dissertation and Viva-Voce, a candidate shall obtain not less than 50% of marks to be declared to have passed in the examination. 6. Candidates shall put in attendance at the College for not less than 75% of the total number of working days. Condonation of shortage of attendance may be granted on the recommendation of the Principal of the College concerned. If a candidate represents the university efficiently at games, sports and other officially organized extra curricular activities, it will be deemed that he has attended the college on the day he is absent for this purpose. 7. The names of the successful candidates at the examination shall be arranged in the order in which they are registered for the examination on the basis of total marks obtained by each candidate in all the semester examinations put together in the case of M.B.A. (Full-time) course, and M.B.A (Part-time) course. Distinction: Those who obtain CGPA 8.0 or more I Class: Those who obtain 6.5 CGPA or more but less then 8.0, II class: Those who obtain CGPA 6.0 or more but less than 6.5. Pass: Those who obtain CGPA 5.0 or more but less than 6.0. Only those candidates who appear and pass the examination in all papers of the four semesters in the case of M.B.A. (Full-time) Degree examination, and similarly in all the papers of the six semesters in the case of M.B.A. (Part-time) Degree examination at first appearance are eligible to be placed in the first class with distinction. However, no candidate who has not passed all the papers relating to any semester at the first appearance shall be eligible for the

award of any medals or prizes by the University and to receive certificates of rank obtained by them in the examination. 8. Short Visits: The candidate shall make not less than two short visits to different local industrial establishments, corporate offices in the neighbouring towns/cities in each semester course of the programme. The total number of visits to be made by each candidate is twelve out of which nine are compulsory. All the candidates are required to submit the reports at the time of viva examinations. 9. Practical Training: Candidates shall undergo practical training in an organisation for a minimum period of eight weeks and submit a report thereon along with a practical training certificate obtained from the organisation. Practical training shall be guided and certified by the teacher-guide. The practical training shall be conducted during summer vacation between Second and Third Semesters. 10. Paper Setting: Question paper setting for all the subjects of all the semesters shall be entrusted to external examiners approved by the P.G. Board of Studies. The question papers shall be set on Unit System pattern. 212. Project Work: The purpose of the project work is primarily to demonstrate the application of knowledge of skills acquired in the four/six semesters of the programme, by studying and analyzing a selected problem in the work situation in a systematic manner while suggesting solution to the management. It is desirable that the sponsoring organization has to identify the area of project work for their participants at the beginning of the training programme itself. Each student is required to study the problem under the guidance of a faculty member of the department. A candidate who failed in any paper or papers in any one of the earlier three semesters need not submit his project Report. He/she has to submit his/her project report in the next year along with his/her immediate juniors, after completing all the papers in the three semesters.

The completed project should be submitted to the University/College 15 days before the commencement of IV semester examinations. 13. Improvement Provision: Candidates declared to have passed Master Degree Courses in Business Administration under Semester System obtaining third or second class may reappear for the same examination to improve their class as per the University rules in force. 14. Evaluation: Each paper will carry 100 marks. The duration of written examination (semesterend) for each paper shall be three hours. 15. Composition of marks: Each paper is for 100 marks divided into external for 70 marks and internal for 30 marks. In the case of subjects having practical exam, semester-end exam carries 50 marks while internal (mid-term) test and practical examination carry 30 marks and 20marks respectively. 16. Total marks: First Year: I Semester: II Semester: 700 Total Second Year IV Semester: Viva-Voce: 100 : 1400 700 Marks

Marks Marks Marks

III Semester: 700 700 Marks Marks

Project Study: 100

Marks Total : : 1600 3000 Marks Marks

Grand Total

17. Industrial Tour is optional. 18. Minimum number of hours per subject per week is four. 19. Viva-Voce Examination: The candidate who passed all earlier three semesters has to appear for a comprehensive Viva-voce examination which is conducted at the end of the fourth semester. A

Such candidates have to appear for Viva next year only after completing all the papers in the earlier three semesters. 3Annexure-1 MBA-FT COURSE STRUCTURE wef 2009-10 Admitted Batch Intrl Extrl Total Hrs/ Crdits SEMESTER-I Week 1 CP 101 Perspectives of Management 30 70 100 4 4 2 CP 102 Accounting for Management 30 70 100 4 4 3 CP 103 Business Environment 30 70 100 4 4 4 CP 104 Managerial Economics 30 70 100 4 4 5 CP 105 Managerial Communication Skills 30 70 100 4 4 6 CP 106 Organisational Behaviour 30 70 100 4 4 7 CP 107 Quantitative Techniques for Management 30 70 100 4 4 SEMESTER-II 1 CP 201 Marketing Management 30 70 100 4 4 2 CP 202 Financial Management 30 70 100 4 4 3 CP 203 Human Resource Management 30 70 100 4 4 4 CP 204 Operations Management 30 70 100 4 4 5 CP 205 Corporate Legal Framework 30 70 100 4 4 6 CP 206 Computer Applications in Management 30+20 50 100 4 4 7 CP 207 Research Methodology for Management 30 70 100 4 4 SEMESTER-III 1 CP 301 Business Policy & Strategic Management 30 70 100 4 4 .candidate who failed in a paper or a candidate who has not appeared for any earlier examination for any paper or papers in any semester is not eligible for Viva-Voce exam.

2 CP 302 Operations Research 30 70 100 4 4 3 CP 303 International Business 30 70 100 4 4 4 E-I/1 304 Paper-1 from First Elective 30 70 100 4 4 5 E-I/2 305 Paper-2 from First Elective 30 70 100 4 4 6 E-2/1 304 Paper-1 from Second Elective 30 70 100 4 4 7 E-2/2 305 Paper-2 from Second Eelctive 30 70 100 4 4 SEMEST -IV 1 CP 401 Entrepreneurship & Small 30 70 100 4 4 Business Management 2 E-I/3 402 Paper-3 from First Elective 30 70 100 4 4 3 E-I/4 403 Paper-4 from First Elective 30 70 100 4 4 4 E-I/5 404 Paper-5 from First Elective 30 70 100 4 4 5 E-2/3 402 Paper-3 from Second Elective 30 70 100 4 4 6 E-2/4 403 Paper-4 from Second Elective 30 70 100 4 4 7 E-2/5 404 Paper-5 from Second Elective 30 70 100 4 4 Project Report 100 6 100 4 Comprehansive Viva Voce GRAND TOTAL 3000 4MBA-FT ELECTIVE PAPERS (DUEL SPECIALISTOIAN) SEMESTER-III GROUP-A FINANCIAL MANAGEMENT FM 304 Financial Markets & Servics FM 305 Security Analysis & Portfolio Management GROUP-B MARKETING MANAGEMENT MM 304 Consumer Behaviour & Customer .

Relationship Management MM 305 Sales & Distribution Management GROUP-C HUMAN RESOURCE MANAGEMENT HRM 304 Industrial Relations HRM 305 Compensation & Welfare Management GROUP-D INTERNATIONAL BUSINESS IB 304 International Marketing Management IB 305 Export-Import Management & Documentation SEMESTER-IV GROUP-A FM 402 Financial Derivatives FM 403 Strategic Financial Management FM 404 International Financial Management GROUP-B MARKETING MANAGEMENT FINANCIAL MANAGEMENT MM 402 Services Marketing MM 403 Advertising and Brand Management MM 404 Global Marketing GROUP-C HUMAN RESOURCE MANAGEMENT HRM 402 Performance Management & Counselling HRM 403 Strategic Human Resources Management HRM 404 International Human Resources Management GROUP-D INTERNATIONAL BUSINESS IB 402 International Business Laws .

IB 403 Intrnational Trade Logistics IB 404 WTO and India 5 MBA.Part Time COURSE STRUCTURE wef 2009-10 Admitted Batch Intrl Extrl Total Hrs/ Crdits SEM-1 FTRef Week 1 CP 101 101 Perspectives of Management 30 70 100 4 4 2 CP 102 107 Quantitative Techniques for Management 30 70 100 4 4 3 CP 103 104 Managerial Economics 30 70 100 4 4 4 CP 104 103 Business Environment 30 70 100 4 4 5 CP 105 102 Accounting for Management 30 70 100 4 4 SEM-2 1 CP 201 105 Managerial Communication Skills 30 70 100 4 4 2 CP 202 106 Organisational Behaviour 30 70 100 4 4 3 CP 203 205 Corporate Legal Framework 30 70 100 4 4 4 CP 204 206 Computer Applications in Management 30+20 50 100 4 4 5 CP 205 207 Research Methodology for Management 30 70 100 4 4 SEM-3 1 CP 301 202 Financial Management 30 70 100 4 4 2 CP 302 201 Marketing Management 30 70 100 4 4 3 CP 303 203 Human Resource Management 30 70 100 4 4 4 CP 304 294 Operations Management 30 70 100 4 4 5 CP 305 303 International Business 30 70 100 4 4 SEM-4 1 CP 401 302 Operations Research 30 70 100 4 4 .

2 E-I/1 402 Paper-1 from First Elective 30 70 100 4 4 3 E-I/2 403 Paper-2 from First Elective 30 70 100 4 4 4 E-2/1 402 Paper-1 from Second Elective 30 70 100 4 4 5 E-2/2 403 Paper-2 from Second Eelctive 30 70 100 4 4 SEM-5 1 CP 501 301 Business Policy & Strategic Management 30 70 100 4 4 2 E-I/3 502 Paper-3 from First Elective 30 70 100 4 4 3 E-I/4 503 Paper-4 from First Elective 30 70 100 4 4 4 E-2/3 502 Paper-3 from Second Elective 30 70 100 4 4 5 E-2/4 503 Paper-4 from Second Elective 30 70 100 4 4 SEM-6 1 CP 601 401 Entrepreneurship & Small 30 70 100 4 4 Business Management 2 E-I/5 602 Paper-5 from First Elective 30 70 100 4 4 3 E-2/5 602 Paper-5 from Second Elective 30 70 100 4 4 Project Report 100 6 100 4 Comprehansive Viva Voce GRAND TOTAL 3000 6 MBA-PT ELECTIVE PAPERS (DUEL SPECIALISTOIAN) SEM-4 FT-Ref GROUP-A FINANCIAL MANAGEMENT FM 402 304 Financial Markets & Servics FM 403 305 Security Analysis & Portfolio Management GROUP-B MARKETING MANAGEMENT MM 402 304 Consumer Behaviour & Customer .

Relationship Management MM 403 305 Sales & Distribution Management GROUP-C HUMAN RESOURCE MANAGEMENT HRM 402 304 Industrial Relations HRM 403 305 Compensation & Welfare Management GROUP-D INTERNATIONAL BUSINESS IB 402 304 International Marketing Management IB 403 305 Export-Import Management & Documentation SEM-5 GROUP-A FM 502 402 Financial Derivatives FM 503 403 Strategic Financial Management GROUP-B MARKETING MANAGEMENT FINANCIAL MANAGEMENT MM 502 402 Services Marketing MM 503 403 Advertising and Brand Management GROUP-C HUMAN RESOURCE MANAGEMENT HRM 502 402 Performance Management & Counselling HRM 503 403 Strategic Human Resources Management GROUP-D INTERNATIONAL BUSINESS IB 502 402 International Business Laws IB 503 403 Intrnational Trade Logistics SEM-6 GROUP-A FM 602 404 FINANCIAL MANAGEMENT .

Unit I: Management Evolution of Management Thought -Principles of Management Functions of Management . Purpose and Importance of Planning-Types of Plans-Steps in PlanningPlanning Premises and Forecasting process of Decision Making-Decision Tree Analysis.Leadership Theories and Styles Motivation Theoriesz. Louis A Allen. Maslow s Theory and Herzberg s Theory.Social Responsibility of Management. Techniques-PERT/CPM-Total Quality Management. Delhi .Pardhasardhy & R. Management & Organisation.New York 2. A. 3. Wsdom. McGrawHill. Prentice Hall of India. Steps. M Handa. Unit III: Organization Principles of Organization Formal and informal Organization types of Organization Structure Line and Staff Relations Delegation Decentralization Span of Control. (Case Study is compulsory in all Units) Suggested Books: 1.V: Control-Importance. Processes. Unit IV: Directing. Unit II: Planning Nature.Satya Raju: Management Text and Cases. Cases in Management.International Financial Management GROUP-B MARKETING MANAGEMENT MM 602 404 Global Marketing GROUP-C HUMAN RESOURCE MANAGEMENT HRM 602 404 International Human Resources Management GROUP-D INTERNATIONAL BUSINESS IB 602 404 WTO and India (MBA) DEGREE EXAMINATION (FULL-TIME & PART-TIME) 7(With effect from 2009 2010) MBA SEMESTER I CP 101: PERSPECTIVES OF MANAGEMENT Objective: to familiarize the students with the theory and practice of management . AS Lather. Unit.

Essentials of Management.4.New Delhi 7. Management Cases. Great Organisers. Labour and Overheads Purchase Budgets. Unit-IV: Cost Concepts for Decision making Decision Making Process Decision SituationsSales Volume Decisions Pricing and Special Order Pricing Make / Buy Decisions Product Decisions.Flexible Budget Master .Expenditure Budgets for Contribution Approach Construction of Cash Budget. Unit.ND 5. Cengage. Management: Theory & Practice. Peter F Drucker. The Practice of Management.V: Budgeting Types of Budgets Financial Vs Operation Budgets Short Term Vs Long Term Budgets Preparation of Sales Budgets Material. Perspectives in Business Ethics. JS Chandan.III: Elements of Cost Cost Sheet Preparation Absorption Vs Marginal Costing Cost Volume Profit Analysis Cost Behaviour Breakeven Analysis Profit Planning. Tata-McGraw Hill.Addition.KK Ahuja & PK Jain. principles and techniques of accounting and utilization of financial and accounting information for planning. Earnest Dale. Heinz Weihrich & Harold Koontz. Management: Principles and Applications. ND 9. Vikas. RW Griffin. TMH. Vikas. New Delhi 8. McGraw Hill 10. Laura P Hartman. Prem Vrat. McGraw Hill 8102: ACCOUNTING FOR MANAGEMENT Objective: to develop an insight of postulates. Deletion and Alteration of Mix Plant Shutdown Decision. and decision-making Unit-I : Accounting for Management Nature and Scope Management Process and Accounting Financial Accounting Vs Cost Accounting Vs Accounting for Management Role of Account in Modern Organization Unit II: Financial Accounting System Generally Accepted Accounting Principles and Accounting Standards Governing Financial Statements Contents of Profit and Loss Account Balance Sheet (Theory only) Unit. New Delhi 6. A Chatterjee.

Himalaya.Industrial Policy of the Government . I. Managerial Accounting. Horngren. Porwal. New Delhi 9CP 103: BUSINESS ENVIRONMENT Objective: to familiarize the students with the business environment conditions prevailing in India and international and understand its implications to business. Accounting Theory. 9.Economic planning with special reference to last three plans.PHI. Hilton. Introduction of Management Accounting. C. Accounting for Management.Budget Management Control and Budgeting Budgeting. private joint and cooperative sectors . Changes and Challenges. Cokins and Lin. Financial Accounting. Economic systems. TMH. public. Tata Mc Graw Hill . 1991 Industrial Policy and Economic Policy Subsequent policy Statements Unit-III Indian Companies -Competitiveness. Needles. ND 10. Technological and External Factors Influencing Business Environment Dimensions of International Business Environment Challenges. Mumbai 4. B..Ramesh & Jayadev.T.Banerjee. TMH. New Delhi 6.Policy Resolutions of 1956. A Strategic Emphasis. Cengage. A Text Book of Cost & Management Accounting. P Periasamy. Financial Policy & Management Accounting. Prentice Hall of India. Sustainable . TMH.ND 2. Chen. Jawaharlal. LS. Unit-II: Structure of Indian Economy . Cost Management. 8. Management Accounting. Mumbai 7. M. Delhi. (Case Study is compulsory in all Units) Suggested Books: Performance Budgeting and Zero Based 1. Khan and Jain. New Delhi 3. Himalaya. Pandey : Management Accounting Vikas Publishing House. New Delhi 5.. Political. Blocher. Unit-I Business Environment: Components and Significance Economic Scope Cultural. .

. Balance of Payments Concepts. Indian Business Environment. K. Chidambaram. Business Environment.V. Protection World Financial Environment: Foreign Exchange Market Mechanism. 6. Delhi.Sivayya and VBM Das: Indian Industrial Economy. Vikas. Saleem.. International Business. Pearson. 5. New Delhi 7. Unit IV: International Trade Theories.. International Trading Blocks Their Objectives. Organisation Structure and Functioning WTO and India.N. Bhalla. Unit V: Globalisation: International Economic Integration. 3. Objectives. New Delhi. Annual Publications 10CP 104: MANAGERIAL ECONOMICS Objective: to enable the students to understand economic concepts and theories and their application in management decision-making.Emerging Trend in Indian Business Environment. Ethics in Business. Exchange Rate Determination. Ghosh PK. and Euro Currency.Trade Barriers and Trade Strategy . Pandey G. Objectives of the Firm-Traditional .Competition Act 2002 . International Business Environment The Text and Cases. New Delhi. 9. Environmental Management. Country Evaluation and Selection.K. V. International Business Environment and Business.. Social Responsibilities. WTO Origin. New Delhi 2. Unit I. Foreign Market Entry Methods. Prentice Hall of India.Development.Introduction: Nature and Scope of Managerial Economics. Daniel John D and Redebough. H. & S. (Case Study is compulsory in all Units) Suggested Books: 1. Sivaramu. Addision Wesley India 8. Vikas Publishing House.Sultan Chand & Sons. Sultan Chand Publishers. Sundaram & Black. Disequilibrium in BOP: Methods of Correction . Business Environment. Excel. Lee. Suresh Bedi: Business Environment. 4.Free Trade vs.

Theory and Applications. Managerial Economics. Cengage. Income...S. Wisdom. Theory and Applications. Managerial Economics: An Integrative Approach. Criteria for Good Forecasting Method. Macro Economics: . New Delhi 2. Economies of Large Scale. . Wealth Maximization. Managerial Economics. Mark Hirschey. Unit II. DN Dwidvedi. Tata McGraw Hill. (Case Study is compulsory in all Units) Suggested Books: 1. Managerial Economics. Cost concepts and Cost Oriented Pricing Methods. Demand Forecasting Methods for Existing and New Products. Mittal A. D. Theory and Applications. Unit III. TMH. CobbDouglas Production Function and Constant Elasticity of Substitution . Sales and Revenue Maximizing Theories. Mehta. Determinations Of Demand. Demand Function. Delhi 7. New Delhi 3. PHI. Attmanad. Unbounded Maxim Optimization of Functions of One Variable and Optimization with Multivariate Function. and Returns to Scale. Text and Csaes. Least Cost Combination. G. S.L: Managerial Economics.Production Function. Law of Demand.M: Managerial Economics. Vikas. Unit-IV Market Analysis: Price and Output Determination under Perfect Competition.Production Analysis: Production Function Law of Variable Proportions.Joel: Managerial Economics. Dean. Vs. Managerial Theories and Behavioral Theories. Text and Csaes. Unit V: Economic Optimization: Economic Problems and Optimization Techniques Unconstrained and Constrained Optimization. Excel publications. Mithani. Isoquant and Isocost Curves.Theory. Himalaya Publishing.Gupa. 9. P. Demand Forecasting. .L: Managerial Economics. 8. Managerial Uses of Elasticity of Demand.Demand Analysis : Demand-Meaning.ND 4.Chand & Co 6. Elasticity of Demand Price. Cross and Promotional or Advertising Elasticity of demand. New Delhi 5. ProfitMeaning and Profit Theories-Profit Planning-Measurement. Trivedi M. Profit Maximization.

inspire them enlist their activity and willing cooperation in the performance of their jobs. Dwivedi. Negative.Intra and Personal Communication Models for Inter Personal Communication Exchange Theory. Informal Report Proposals. Unit-V: Report Writing Meaning and Significance. Structure of Reports. Formal Reports. Audio Visual Communication Silence . Telephone Communication Use of Technology in Business Communication.10. Written Communication Oral Communication Visual Communication. Unit II: Managing Organization Communication . Oral Presentations Meetings.formal and Informal Communication. Unit I : Role of Communication in Business Objective of Communication The Process of Human Communication Media of Communication. Essentials of Effective Business Correspondence. Unit-III: Managing Motivation to Influence Interpersonal Communication Inter-Personal Perception Role of Emotion in Inter Personal Communication.Developing Listening Skills Improving Non verbal Communication kills Understanding Cultural Effects of Communication. Persuasive and Special Reporting. D.N. (Case Study is compulsory in all Units) Suggested Books: . Macro Economics: Theory and Applications.Communication Styles Barriers of Communication Gateways to Effective Interpersonal Communication Unit-IV: Business Writing Skills Significance of Business Correspondence. E-mail Messages. Business Letter and Forms. Organization of Press Report. Johari Window and Transactional Analysis. Tata McGraw Hill 11105: MANAGERIAL COMMUNICATION SKILLS Objective: to equip the students with the necessary techniques and skills of communication to inform others.

6. Cengage. Effective Business Communications. Professional Communication. attitude.. McGrath. Prentice Hall of India. Group dynamics Leaderships styles. 8. Unit III: Organizational conflict-causes and consequences-conflict and Negotiation. HC Gupta.dynamics. perception and emotions. Himalya Publishers.1.. Udai Pareek. Rai. Business Communication. Lesikar I Flatley. Oxford University Press. Tata McGraw Hill. Basic Managerial Skills for All 5 th ed. Organizational Behaviour. Urmila Rai & S. Meenalshi Raman Business Communication Oxford University Press. Business Communication. CP 106 ORGANISATIONAL BEHAVIOUR 12(The objective of this course is to teach the student about the organizational theories.. personality. change. culture etc) Unit-I: Meaning and scope of OB-Challenges and opportunities Foundations of Indivudual behaviour. conflict. Wisdom. Business Communication for Managers. Merrier. Unit II: Motivation-Theories. Logan and Williams. Penrose.M. Basic Business Communication. New Delhi 3. New Delhi 2. . values. K Bhardwaj. Cengage. IK Int Pub House. New Delhi 5. change process resistance to change and Oorganisational Develoipment Unit V: Organisaitonal Culture-Creating an Ethical Organisation-Managing Stress-Organisational Effectiveness. Unit-IV: Organisational change. Krizan. 7. (Case Studies are Compulsory) Suggested Books: 1. Delhi 4. job satisfaction. SG Telang.

Permutations and Combinations Matrices . Organisational Behaviour.Binomial. Introduction to Organizational Behaviour. Suggested Books: . Logarithmic and Exponential Functions. Orgnisational Behaviour. Prentice Hall 13CP 107: QUANTITATIVE TEACHNIQUES FOR MANAGEMENT Objective: to make the students familiar with the statistical and mathematical techniques and their applications in business decision making. Unit V: Tests Two Samples Tests of Difference between Mean and Proportions of Small and Large Samples Chi-square Test of Independence and Goodness of Fitness. Vikas. IK Int Pub Hourse. Unit II: Measures of Central Tendency Measures of Dispersion Simple Correlation and Regression Analysis Concept and Applications of Multiple Regressions.ND 3. Unit-I: Functions.Analysis of Variance. Management Process and Organisational Behavioujr. Wisdom Publication 7. Organizational Behaviour. Aswathappa K. Unit III: Concept of Probability. Karam Pal.Probability Rules Joint and Marginal Probability Baye s Theorem.Probability Distributions. New Delhi 4. Linear. McGraw Hill. New Delhi 6. Himalaya.Solving System of Equations with Matrix Methods Differentiation and Integration of Simple Functions and their Applications. Quadratic. Organisational Behaviour. Organisational Behaviour. Mumbai 8. Normal and Exponential Probability Distributions. Cengage. Arun Kumar and Meenakshi. Fred Luthans. Unit-IV: Sampling and Sampling Distributions Estimation Point and Interval Estimates of Averages and proportions of small and Large Samples Concepts of Testing Hypothesis One Sample Test for Testing Mean and Proportion of Large and Small Samples. Moorhead & Griffin.Suri. ND 5. Neeraj Kumar.2. RK. Poisson.

Unit III: Development of Marketing Offerings Strategy New Product Development Product line and Decisions Product-mix Product Differentiation Product Life Cycle Management . Himalaya. Consumer Behaviour and Buying Decision Process Organization Buyer Behaviour Market Segmentation and Targeting. Marketing and Customer Value .1.Packaging. Marketing Management Tasks.Kothari.P. Unit II: Marketing Information System and Marketing Research. 7. Oxford University press 4.Satya Rao Business Mathematics 2. Cengage. Setting the Price Adapting the Price Initiating Response to Price Changes . Das Busic Statistics. Unit I Importance and Scope of Marketing: Concepts of Marketing. K. Nagar.D.Gupta Statistical Methods for Management 7. Quantitative Techniques. Sarma and Srivatsava. S. Anderson.Sivayya and K. CR Kothari. Quantative Techniques. ND 3. Quantitative Methods for Business.V.ND 6. Anand Sharma. ND 5. Tata McGraw Hill. Mumbai 14II SEMESTER 201: MARKETING MANAGEMENT Objective: to develop an understanding of the concepts.Delivering Value: Designing and Managing Value Networks Channels of Distribution. issues and strategies in marketing and its management. 2001. Vikas. Marketing Environment. in Management. Quantitative Techniques for Decision Making. Unit V : Communicating Value: Designing and Managing Marketing Communications . N. Services Marketing. Global Marketing. Unit IV: Pricing Strategies and Programs.Industrial Marketing. Shenoy. New Age.Brand Management . Quantitative Techniques for Management.

Arun Kumar and Meenakshi. Marketing Management: Text cases in Indian Context. ND 5.I: Nature .Role of Financial Manager Funds Flow Analysis Cash Flow Analysis. Keith Blois . New Delhi. Marketing Management. Scope and Objectives of Financial Management. Wiley India. Rajan Sexena.Ratio Analysis. 7.Implementation & Control. . New Delhi. 3. 15202: FINANCIAL MANAGEMENT Objective: to equip the students with basic principals of Financial Management and Techniques. Kotler.Advertising Direct Marketing and Personal Selling Sales Promotion Events and Public Relations and Public Relations : Competitive Marketing Strategies. New Delhi 4. Cengage. Pearson. New Delhi 2. Zinkota & Kotabe : Maketing Management . Marketing Management. (Case Study is compulsory in all Units) Suggested Books 1. 6. Prentice Hall of India. Marketing Management: Planning. Fundamentals of Marketing. Pride and Ferrell. 8.Emerging Trends in Marketing: Networking Marketing-Viral Marketing-Ambush/Guerilla Marketing-Green Marketing-Direct Marketing etc.Oxford Textbook of Marketing Oxford University Press. Joel R.Keller. McGraw-Hill. Unit.Evans & Barry Berman : Marketing. Unit-II: Financing Decision: Financial Leverage EPS-EBIT Analysis Cost of Capital Weighted Average Cost Capital Capital Structure Factors Affecting Capital Structure Theories of Capital Structure. Vikas. Goals of FM-Profit Maximization Vs Wealth Maximization Finance Functions Financial Planning and Forecasting . William J Stanton.Koshy & Jha.

PHI. Principles of HRM. Cengage.Myers. New Delhi 6. Wisdom.Van Horne -.TMH. Pandey IM . B.DCF Techniques Net Present Value. Brealey.New Delhi 16203: HUMAN RESOURCE MANAGEMENT Objective: to equip the students with basic concepts of Human Resource Management and the various functions of HRM including Industrial Relations in the liberalized environment Unit-I: Introduction: Definition and Functions of HRM.Financial Management. Financial Management.. Tata McGraw Hill. Principles of Fin Management. Profitability Index and Internal Rate of Return. 10. Time Value of Money. Managerial Finance. The Dryden Press. New Delhi 5. JC Varshney. Unit V: Working Capital Decision: Meaning Classification and Significance of Working Capital Component of Working Capital .ND 2.Illinois 7. Robert F Bruner. Vikas. RM Srivasthava: Financial Management and Policy.Financial Management & Policy. Brigham and Houston. Accounting Rate of Return. New Delhi 3.Allen and Mohanty. James C.Cash Management Models Cash Budgeting Accounts Receivables Credit Policies Inventory Management. Fundamentals of Financial Management. Khan & Jain .Unit III: Investment Decision: Nature and Significance of Investment Decision. TataMcGrawhill. Banerjii.Financial Management. Fundamentals of Financial Management. 8. 9. Changing . Himalaya Publication. Case Studies in Finance: Managing for Corporate Value Creation.Estimation of Cash Flows Capital Budgeting Process Techniques of Investment Appraisal: Pay Back Period. (Case Study is compulsory in all Units) Suggested Books: 1. Unit-IV: Dividend Decision: Meaning and Significance Theories of Dividend Determinants of Dividend Dividend policy Bonus Shares Stock Splits. Weston & Brigham. Prentice Hall of India. Delhi 4.

Dwivedi &Agarwal. Cengage. Unit II: HR Planning. New Delhi.. N. Managing Human Resource. Current Trends in Compensation Methods of Payment Incentives and Rewards. Evaluating Employee Performance. Process. DK Tripathi. Fisher & Lyle F. Vikas. Human Resource Management. Unit IV: Compensation Concepts and Principles. Influencing Factors. Schoenfeld. Pearso Education. 8.Wayne Mondy and Robert M. ND 10. Wiley India. Human Resource Management: Text & Cases. Management Development. Ethical Aspects of HRM. Wisdom. Career Development and Counseling. Excel Publications. Evaluation. Job Analysis . Pearson 17 204: OPERATIONS MANAGEMENT . 7. Delhi 4.Singh / Human Resource Management.S. Venkata Raman C. Himaliya . Methods and Techniques. (Case Study is compulsory in all Units) Suggested Books: 1.Environment of HRM. / Human Resource Management.ND 2. Tests and Interview Techniques . New Delhi. Jyothi . Biswajeet Pattnayak / Human Resource Management.K. Concepts. Unit V: Managing Industrial Relations Trade Unions Employee Participation Schemes Collective Bargaining Marketing Knowledge Workers.Noe./ Human Resource Management. Fisher. and Srivastiva BK Personnel / Human Resource Management. ND 5. 3. Prentic hell of India New Delhi. Recruitment and Selection. TMH. Essentials of Human Resource Managemen & IR. Human Resource Management. HR planning . HR Planning Process.Mumbai 9. Factors Influencing . P. 6. Challenges. Unit III: Training and Development Need. Cynthia D. R.S Rao .

(Case Study is compulsory in all Units) Suggested Books: 1.Objective: to acquaint the students with decision making process and various aspects of Production Management. Chunnawals.Materials Requirement Planning Just In Time Production Tata Quality Management Acceptance Sampling Control Charts Quality Circle Zero Defects Programmes ISO 9000 Application of Computer in Production and Operations. New Delhi 2. University Press. Affecting Productivity Job Design Process Flow Charts Methods Study Work Measurement Engineering and Behavioral Approaches.IV: Productivity: Factors. . Upendra Kachru: Operation Management. Mumbai 4. Cengage. Unit-II: Production Planning and Control: Stages in PPC Gantt PPC in Mass. Panner Selvem. Unit. Unit-III: Plant Location: Facility Location and Layout Planning Types of Layouts Material Handling Equipments Material Handling Principles Models Used in Lay Out Designs. and Job Order Manufacturing-Aggregate Planning Maintenance Management Industrial Safety. Operations Management. Kanishka Bedi. Production & Operation Management Himalaya. Excel Publications. Prentice Hall of India. 3. 5. Production & Operation Management. Gaither & Frazier. Production and Operation Management. Batch. Unit V: Material Management Cost Associated with Inventory Economic Order Quantity ABC Analysis . Unit I : Introduction : Nature and Scope of Production and Operation ManagementHistorical Evolution Types of Manufacturing Systems Differences Between Manufacturing and Service Operations Role of Production and Operation Manager.

Unit IV: The Negotiable Instruments Act. Unit-V: The Cornpones Act. Unit-II: The Sales of Goods Act: Introduction to Act Distinction Between Sales and Agreement to Sell Conditions and Warranties Performance of Contract of Sale Transfer of Ownership Rights of an Unpaid Seller. Unit-III: Contract of Agency: Meaning and Nature of Agency Kinds of Agents Creation of Agency. 1932: Meaning and Essentials of Partnership. Production & Operations Management. Unit-I: Importance of Commercial Law The Indian Contracts Act.Registration Tests of Partnership-Duties and Rights of Partners Dissolution of Partnership. E.N.6. 1956-Nature and Types of Companies Formation .J. 1872 Nature of the Act and Classification of Contracts Essentials of a Valid Contract Offer and Acceptance Capacity Consideration Free Consent Legality of Object Performance of a Contract Discharge of a Contract Breach of a Contract and Remedies. The Indian Partnership Act. Production and Operation Management. Adam.Personal Liability of Agent Termination of Agency. Prentice Hall 7. R. 6 th Ed. Mumbai 18CP 205: CORPORATE LEGAL FRAMEWORK Objective: to assist the students in understanding Corporate laws affecting the operations of a business enterprise.Duties and Rights of Principal Duties and Rights Agents Principal s Liability for the Acts of the Agent. Tata McGraw Hill 8. 1986: Introduction to Act Consumer Right Machinery for Reddressal of Consumer Grievances.Production and Operation Management. The Consumer Protection Act. Chary . New Delhi. S. Himalaya.E& Ebert.. K Aswathappa & Sridhar Bhatt. 1881 Characteristics of Negotiable Instruments Kinds of a Negotiable Instrument Endorsement Presentation of Negotiable Instrument Discharge of a Negotiable Instrument.

Vikas.).Memorandum of Association Articles of Association Kinds of Shares Duties of Directors Winding up. New Delhi 5. Kumar. 6. Legal Aspects of Business. Company Law(12 th Ed.Applications of MS Word in Business Correspondence: letters. New Delhi 2. Business Law New Age International. Bul Chandani K.S.C Kuchhal & D Prakash. M. Tulsian: Business Law. tables.) Suggested Books 1. Eastern Publishers.Gulshan . Himalaya Publications 19CP 206: COMPUTER APPLICATIONS IN MANAGEMENT Objective: The objective of this course is to provide an insight into basic features of Computer Systems and their Applications in Managerial Decision Making. New Delhi.R:Business Law for Management.Ms Access: Tables and Queries . (Appropriate Cases are to be discussed. Business Legislation for Management. Unit-I: Introduction to Computer Concepts Elements of computer Characteristics of a Computer Classification of Computers Basic Computer Architecture Input-output Devices Unit-II Software Concepts: Types of software Software: its nature and qualities Windows Operating System Functions Unit-III: MS Office.K/Kapoor. S. 7. Autar Singh Mercantile Law. mail merge. Tata McGraw Hill. Vikas. 4. Bagrial AK. G. ND 3. labels Unit-II: Applications of MS Excel: Graphs and Charts Calculation of various financial functions . Cengage.

Delhi. Introduction to Information Technology. Sanjay Saxena and Prathpreet Chopra. MacMillan Publishers. Computer Applications in Management. BPB Publications. Parameswaran: Computer Application in Business S Chand. 5. 7. animation. Cengage. Unit-V: Computer Networks: Overview of a Network Communication processors Communications Media Types of Network Network Architecture.Creation of slides. Monika Mittal. The Compact guide to Microsoft office. IK Int Pub House.Network protocols 20CP . Oxford University Press.Auto content Wizard. Unit II: Research Design Exploratory Research Descriptive Research Causal Research Sampling and Sampling Design Sampling Methods Simple Random Sampling . Unit I: Meaning and Importance of Research Research Process Types of Research Defining Research Problem Formulation of Hypothesis Testing of Hypothesis. Management Information Systems by D. New Delhi 2. Sudalaimuthu & Anthony Raj. Goyal. 4. New Delhi. Computer Applications in Business.P. and templates . their Icons and Commands Navigating in Power point .207: RESEARCH METHODOLOGY FOR MANAGEMENT Objective: To equip the students with the basic understanding of research methodology and to provide insight into the application of modern analytical tools and techniques for the purpose of management decision making.Designing Presentations Slide show controls Making notes on Pages and Handouts Printing Presentations Customizing Presentations . Himalaya.Unit-IV: MS Power Point: Introduction Toolbar. New Delhi 6. Exercises in the above areas is a must Suggested Books: 1. Aksoy. PS Gill. ND 3. Mansfield Rom. 7. Database Management Stystems. Mumbai Network Topologies. Management Information Systems by Mahadeo Jaiswal. Vikas.

Himalaya.S. Schindler. New Delhi 3. Research Methods for Business Students. Oxford University Press. Sarma. Mark Saunders. 8. do it yourself on PC. Statistics made sample. C.V. Business Research Methods 8 th Edition. Adrian Thornbill. Kothari. Iacobucci & Israel. 6. Alan Bryman & Emma Bell.ND 2. Philip Lewis. Business Research Methods. Data Analysis with SPSS. Suggested Books: 1. Pearson.Stratified Sampling Systematic Sampling Cluster Sampling Multistage Sampling. Prentice Hall. Donald R. Churchill. Unit IV: Editing Coding Classification of Data Tables and Graphic Presentation Preparation and Presentation of Research Report. K. 7. 4. Unit V: Non Parametric Tests Kolmogorov Smirnov Test Runs Test for Randomness Sign Test Median Test Multivariate Analysis Multiple Regression Analysis Concepts and Application of Discriminate Analysis and Factor Analysis. New Delhi 5. Cooper & Pamela S. Tata McGraw Hill. New Age International. Cengage. Research Methodology. Non Probability Sampling Convenience Sampling Judgement Sampling Quota Sampling. Research Methodology in Management. V P Michael. Unit III: Data Collection Primary and Secondary Data Designing of Questionnaire Measurement and Scaling Nominal Scale Ordinal Scale Interval Scale Ratio Scale Guttman Scale Likert Scale Schematic Differential Scale. Marketing Research: A South Asian Perspective. Cengage. Carver & Nash. Mumbai 21III SEMESTER 301: BUSINESS POLICY AND STRATEGIC MANAGEMENT Objective: to enlighten the students with the Concepts and Practical applications of Business Policy and the Process of the Strategic Management .R.

Gupta.B.Michael Porter Generic Strategies Unit-III: Strategic formulation: Environmental Analysis External and industry analysis Internal analysis Strategic analysis and choice Input stage Matching stage decision stage Cultural aspects of strategy choice.ND 6. ND 2. An Integrated Approach to Strategic Management. 8.C. (Case Study is compulsory in all Units) Suggested Books 1. Unit V: Strategy Evaluation: The nature of strategy evaluation Review and Control Characteristics of effective evaluation systems Criteria for strategy control Mechanism for strategic control. Business Policy and Strategic Management. Prentice Hall of India. Himalaya.C and Majluf.Cases in Strategic Management. Hax A. Unit-IV: Strategic Implementation: The nature of strategic implementation resource allocation Strategy and structure Creating Supportive culture Implementing strategies in functional areas. 3. Oxford University Press. New York McGraw Hill. Unit-II: Business Vision. Mission. William F. Mathur U. Premtice Hall of India. Strategic Management. Cengage. Vikas. Hill & Jones. Objectives Characteristics of Mission Statement Types of Strategies Integration strategies Intensive strategies Diversification strategiesDiversification strategies. Glueck. S. MB.Strategic Management. and Athereya. 5. N. Strategic Management. Mumbai . Business Policy & Strategic Management. Tata McGraw-Hill. 9. Strategic Management and Business Policy. ND 4. Sukul Lamesh.Unit-1: Overview of Strategic Management of Strategic Management Business Policy and Strategic Management . Budhiraja. Strategic Management.S. Hugh McMillan. Englewood Cliffs. Macmillan. PS Rao.Strategic Management Model Business Ethics and Strategic Management. New Jersey . 7.

Operation Research Techniques for Management. Operations Research. Vikas Publishers House Pvt Ltd. Unit II: Transportation Problem Assignment Problem queuing Theory M/M/I and M/M/C Models. 3. Operations Research. 2 .P. Winston. Unit IV : Game Theory Two Person Zero sum Games Pure Strategies Mixed Strategies Dominance Principle Graphic and Algebraic Method Linear Programming Approach Simulation Simulation Inventory and Waiting Lines. Unit III: Dynamic Programming Applications of D. SCHAUM S OUTLINE OF THEORY & PROBLEMS OF Operations Research.K.Kapoor. Himalaya Publishing House. Principles of Operations Research for Management. Operations Research. 6. and Its Applications. AITBS publishers. (Capital Budgeting. Mcleavey & Mojena.P. V. (Case Studies are compulsory in all units) Suggested Books: 1. Cengage. Production Planning. Unit V: Project Management PERT and CPM Crash Time Crash Cost Trade Off Resource Leveling and Resource Allocation Non-Linear Programming Model Formulation Graphic Method of Solving Simple Problems. Sultan Chand & Sons. 4. Richard Bronson & Govindasami Naadimuthu. S. Kalavarthy. ND 2. Anand Sharma. 5.22CP 302: OPERATIONS RESEARCH Objective: to make the students familiar with principles and techniques of Operations Research and their applications in decision-making.. Unit I: Importance and Scope of Operations Research Linear Programming Graphic Method Simplex Method Big-M Method Dual L. Solving Linear Programming Problem) Integer Programming Branch and Bound Method.

Free Trade Vs. FIIs Export Promotion Zones Special Economic Zones. Oxford University Press.K.. JK Sharma Operation Research Theory and Applications. Exchange Rate Determination. E. Prentice Hall of India. Protection. MacMillan 23CP 303: INTERNATIONAL BUSINESS Objective: The objective of this course is to acquaint the students to emerging global trends to business environment. Andrew Harrison International Business. .. Tata Mc Graw-Hill Edition. Lee. International Business Environment The Text and Cases. Convertibility of Rupee and its Implications. Trade Barriers Trade Strategies. Crinkota. International Business. Cengage. 5. International Business. Unit IV: Globalisation: Role of Multinational Corporations Impact on India Role of GDRs. The Essence of International Business. New Delhi 2. Bhattacharya: International Business. Role of IMF and IBRD in Managing International Liquidity Problems. International Business: Text and Cases. 3. International Business Environment and Business. 6. 1990 BOP Crisis. 8. Bhalla. Unit I: International Business: Significance. Ronkainen and Moffett. & S. Unit V: International Liquidity: Problems of Liquidity. Emerging Trends. Addision Wesley India. Daniel John D and Redebough.. V. Unit II: Balance of Payments: Concept. Annual Publications. Excel Publications. Taggart and Medrmott. 7. Prentice Hall of India. 4. H. Methods of Correction. Suggested Books: 1. Sivaramu. Structural Cyclical and Monetary Disequilibrium. Francis Cherunilam.nd Ed. Prentice Hall of India. Sundaram & Black. 8. Disequilibrium in BOP. Unit III: Foreign Exchange Markets: Foreign Exchange Market Mechanism.

Krishna Rao. Profile Women Entrepreneur. IK Int Pub House. Role of IDBI. Women Entrepreneurship Development in India. New Delhi 2. Feedback and Performance of Trainees. Universities and other Educational Institutions Offering Entrepreneurial Development Programme. Unit III: Training: Designing Appropriate Training Programme to Inculcate Entrepreneurial Spirit. NIESBUD. S Anil Kumar. SISI. Unit I: Entrepreneurship: Importance. Timmons and Spinelli. Ethics and Social Responsibilities. IK Int Pub House. Unit II: Role of Government. Unit V: Creativity and Entrepreneurship Sources and Methods of Ideas Planning and Development of Programmes E-Business Ventures. NVR Naidu and T. Role of Entrepreneurship. Problems of Women Entrepreneurs. Training for New and Existing Entrepreneurs. ND . Characteristics and Qualities of Entrepreneurship. (Case Studies are Compulsory) Suggested Books: 1. New Venture Management. so as to prepare them to establish and a new enterprise and effectively manage the same. Unit IV: Women Entrepreneurship Role & Importance. Delhi 4. Entrepreneurship Development. Small Business and Entrepreneurship. New Delhi 3. DIC Financial Institutions Commercial Banks. Balraj Singh. Wisdom. Entrepreneurial.24SEMESTER IV CP 401: ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT Objective: The objective of this course is to expose the students to the subject of entrepreneurship and small business management. New Venture Creation:Entrepreneurship for 21 st Century. TMH. Management and Entrepreneurship. Entrepreneurial Development Institutes.

Guidelines for Mutual Funds. Borrowing. UNIT III : Venture Capital Growth of Venture Capital in India Financing Pattern under Venture Capital Legal Aspects and Guidelines for Venture Capital. Functions and Portfolio Classification.5. Oxford University Press. Jain. Oxford University Press. 6. Forfeiting and Bill Discounting Types of Factoring Arrangements Factoring in the Indian Context. C. Entrepreneurship Development. UNIT V : Mutual Funds Concept and Objectives. UNIT IV : Credit Rating Meaning. 25SPECIALIZATION PAPERS FINANCIAL MANAGEMENT FM 304: FINANCIAL MARKETS AND SERVICES Objective: to enlighten the students with the Concepts and Practical dynamics of Financial Markets and Financial Services UNIT I : Structure of Financial System role of Financial System in Economic Development Financial Markets and Financial Instruments Capital Markets Money Markets Primary Market Operations Role of SEBI Secondary Market Operations Regulation Functions of Stock Exchanges Listing Formalities Financial Services Sector Problems and Reforms. Hand Book of Entrepreneurs. UNIT II : Financial Services: Concept. Excel Publications. Working of Public and Private . Organization and Mangement. Tabarrok Entrepreneurial Economics. Functions Debt Rating System of CRISIL. Small Business in Entrepreneurship. 8. Nature and Scope of Financial Services Regulatory Frame Work of Financial Services Growth of Financial Services in India Merchant Banking Meaning-Types Responsibilities of Merchant Bankers Role of Merchant Bankers in Issue Management Regulation of Merchant Banking in India. Bakshi.V. Leasing types of Leases Evaluation of Leasing Option Vs. Himalaya Publishing House. Vasant Desai. Factoring. ICRA and CARE. 7.

Investment Process . and Security Investment Vs Nonsecurity Forms of Investment-Investment Environment in India. Anthony Saunders and MM Cornett. New Delhi 8. Financial Markets & Institutions. Investment Vs Speculation. New Delhi 2. ND 26FM 305: SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT Objective: to enlighten the students with the Concepts and Practical applications of Security Analysis and Portfolio Management Unit-1: Concept of Investment. Security Markets Primary and Secondary Types of securities in Indian Capital Market. Measurement of Total Risk . 10. Vasanth Desai. and Venugopal. V. ND 5.TMH. Unit-III: Fundamental Analysis Economy.Avadhani. Indian Financial System.A.Madura. .Intrinsic Value Approach to Valuation of Bonds . DK Murthy.. Punithavathy Pandian.D. Meir Khan Financial Institutions and Markets. Vikas.Efficient Market Hypothesis. Edminister R. Cengage. Financial Markets and Services. Meaning and Types of Security Risks: Systematic Vs Non-systematic Risk. Financial Markets & Financial Services. Himalaya. Mumbai 9. IK Int Pub House 4. Marketing of Financial Services. Fin Markets & Institutions. Industry and Company Analysis. Himalayas Publishers. TMH.Mutual Funds in India. Debt Securitisation Concept and Application De-mat Services-need and Operations-role of NSDL and CSDL. Market Indices. Oxford Press. Financial Institutions and Market. Technical Analysis Concept and Tools and Techniques Analysis Technical Analysis Vs Fundamental Analysis .Preference Shares and Equity Shares.Sources of Investment Information. 7. Concept and Forms of Market Efficiency. Calculation of SENSEX and NIFTY Unit-II: Return and Risk Meaning and Measurement of Security Returns. (Case Studies are Compulsory) Suggested Books: 1. Mumbai 3. Markets and Management:6. Financial Institution. Bhole & Mahakud.

. Investment Analysis and Portfolio Management. Reily Frank K. Unit-V: Performance Evaluation of Portfolios. Fisher DE and Jordon RJ. TMH. One Up on Wall Street. New Delhi 27FM 402: FINANCIAL DERIVATIVES Objective: to enlighten the students with the Concepts and Practical applications of derivatives in the Security markets Unit I : Introduction to Financial Derivatives Meaning and Need Growth of Financial Derivatives in India Derivative Markets Participants Functions Types of Derivatives Forwards Futures Options Swaps The Regulatory Framework of Derivatives Trading in India. Timothy Vick. How to Pick Stocks like Warren Buffett. New Delhi 4. New York 7. Bhalla..Chand. Bodie.IK Int Pub House. . (Case Studies are Compulsory) Suggested Books: 1. VK Investment Management. Fundamentals of Investment Management.Marcus and Mohanty. Sharppe W. New Delhi 6. SAPM. Avadhani. TMH. New Delhi 5. Investments. TataMcGrawHill. New Delhi 8. Security Analysis and Portfolio Management. Peter Lynch.Cengage.. Arbitrage Pricing Theory. & Baily JV. New Delhi 3. 11. TataMcGraw Hill. Sharpe Single Index Model and Capital Asset Pricing Model. S.GJ. Security Analysis and Portfolio Management. Ambika Prsasad Dash. Alexander. Himalaya Publishers. Evaluation of Mutual Fund. New Delhi 10. Investments.PHI. VA. Portfolio Models Markowitz Model.Kane. 9. Efficient Frontier and Selection of Optimal Portfolio. Sharpe Model Jensen s Model for PF Evaluation. Simon & Schuster Paperbacks. Preeti Singh.Unit-IV: Elements of Portfolio Management. Investment Management. New Delhi 2. Hirt and Block. Himalaya Publishers.

Rene M Stulz. Tata McGraw-Hill Publishing Company Ltd. 3. .Vohra & B.Miller. Forward. Financial Futures and Options. Jr. Futures Markets: Theory and Practice Tata-McGraw-Hill Publishing Company Ltd. Thomas W. 5. New Delhi 2. Options Prentice Hall of India.R. Jr. 6.Unit II : Features of Futures Differences Between Forwards and Futures Financial Futures Trading Currency Future Interest Rate Futures Pricing of Future Contracts Value at Risk (VaR) Hedging Strategies Hedging with Stock Index Futures Types of Members and Margining System in India Futures Trading on BSE & NSE.. D. Futures and Options. Derivatives Valuation and Risk Management. Dubofsky. Indian Edition. Oxford University Press. Risk Management and Derivatives. T.V. Sunil K. Oxford University.Parwari.Baghi. Unit V: Swaps Meaning Overview The Structure of Swaps Interest Rate Swaps Currency Swaps Commodity Swaps Swap Variant Swap Dealer Role Equity Swaps Economic Functions of Swap Transactions FRAs and Swaps.Pricing at Expiration Factors Affecting Options pricing Put-Call Parity Pricing Relationship Pricing Models Introduction to Binominal Option Pricing Model Black Scholes Option Pricing Model.: Derivatives: Valuation and Risk Management. Unit III : Options Market Meaning & Need Options Vs futures Types of Options Contracts Call Options Put Options Trading Strategies Involving Options Basic Option Positions Margins Options on stock Indices Option Markets in India on NSE and BSE. Cengage. Derivatives. Unit IV : Option Pricing Intrinsic Value and Time Value . (Case Studies are Compulsory) Suggested Books: 1. Jaico Publishing House 8. David A. N.C. 4.Somanathan.D. Tata McGraw-Hill Publishing Company Ltd. Red Head: Financial Derivatives: An Introduction to Futures. David Thomas. W & Dubofsky Miller.Parameswaran. 7.

Unit-IV: Merger Strategy Theories of Mergers Horizonal and Conglomerate Mergers Merger Procedure Valuation of Firm Financial Impact of Merger Merge and Dilution Effect on Earnings Per Share Merger and Dilution Effect on Business Control. Van Horn.Sebi. Unit-V: Takeover Strategy Types of Takeovers Negotiated and Hostile Bids Takeover Procedure Takeover Defenses Takeover Regulations of SEBI Distress Restructuring Strategy Sell offs Spin Offs Leveraged Buyouts. Unit-1: Financial Goals and Strategy Shareholder Value Creation (SCV): Market Value Added (MVA) Market-to-Book Value (M/BV) Economic Value Added (EVA) Managerial Implications of Shareholder Value Creation.com 28FM 403: STRATEGIC FINANCIAL MANAGEMENT Objective: to enlighten the students with the Concepts and Practical applications of Strategic Financial Management.9. Unit-II: Financial Strategy for Capital Structure: Leverage Effect and Shareholders Risk Capital Structure Planning and Policy Financial Options and Value of the Firm Dividend Policy and Value of the Firm. with particular reference to the financial strategy and value of the enterprise. Unit-III: Investment Strategy Techniques of Investment Appraisal Under Risk and Uncertainty Risk Adjusted Net Present Value Risk Adjusted Internal Rate of Return Capital Rationing Decision Tree Approach for Investment Decisions Evaluation of Lease Vs Borrowing Decision. Financial Management and Policy. NSE manual of Indian Futures & Options & www. JC.. (Case Studies are Compulsory) Suggested Books: 1. Prentice Hall.New Delhi .

Prentice Hall. Acquisitions and Corporate Restructuring. Unit V : International Accounting and Reporting. International Acquisition and Valuation. Prentice Hall Inc. CPs. Unit IV : Foreign Investment Decisions : Corporate Strategy and Foreign Direct Investment. 8. Consolidated Financial Reporting. Multinational Capital Budgeting. Accounting Exposure and Operating Exposure Management of Exposures Internal Techniques. .Gleason. Unit III : Features of Different International Markets: Euro Loans. Optimal Financing Decisions. ND 4. Weston JF. Management of Risk in Foreign Exchange Markets: Forex Derivatives Swaps.2. Cengage. Euro Bonds and Process of Issue of GDRs and ADRs. New Delhi 3. Strategic Financial: Risk Management. S. Restructuring & Corporate Control. International Bonds. Strategic Financial Management. Floating Rate Instruments. Multinational Transfer Pricing and Performance Measurement. Mergers. 29FM 404: INTERNATIONAL FINANCIAL MANAGEMENT Objective: to enlighten the students with the Concepts and Practical applications of International Financial Management. Unit I : International Monetary and Financial System: Evolution. futures and Options and Forward Contracts (Cases). James T. and Myers. RiskL The New Management Imperative in Finance. Euro Deposits. Universities Press (India) Ltd. GP Jakarthiya. A Jaico Book. Weaver. 5. Vikas. Chung KS & Heag SE. Unit II : Foreign Exchange Risk: Transaction Exposure. Adjusting for Risk in Foreign Investment. New Delhi 6. Vikas. Coopers & Lybrand. Strategic Corporate Finance. Loan Syndication. Foreign Currency Transactions. A. Breton Woods Conference and Other Exchange Rate Regimes. 7.. European Monetary System. South East Asia Crisis and Current Trends. Robicheck. Mergers. PG Godbole..

Managing International Investment and Finance.G..K. 2. International Financial Management.Seth. 5. 8. 3 rd Edition. Clark. 9.K. International Financial Management. 1997. International Financial Management.Sharan. S. Anmol. New Delhi. ND 4. Prentice Hall of India.(Case Studies are Compulsory) Suggested Books: 1. Prentice Hall of India. 3. V. Multinational Finance. 2 nd Edition.Avadhani.Srinivasan. New Delhi.Janakiram. Cengage. V. Tata McGrw Hill.K. P. 6.A. Bhalla.P. B. Wiley India. V. Engle Wood Cliffs. Bhalla. International Financial Management. 3 rd Edition. Anmol. V. 3 rd Edition.Apte. New Delhi.. Buckley Adrin. 2001. Himalaya Publishing House. International Financial Management. International Financial Management. International Financial Management. A. 30MARKETING MANAGEMENT (SPECIALIZATION PAPERS) MM 304 CONSUMER BEHAVIOUR AND CUSTOMER RELATIONSHIP MANAGEMENT Objective: to enlighten the students with the Concepts and Practical applications of Consumer Bevaviour and CRM . 7. Galgothia Publishing Company.

Hawkins. Unit II : Perception Nature Perception and Marketing Strategy.Peer Mohammed: Customer Relationship Management. Unit IV : Consumer Decision Process Problem Recognition Information Search Evaluation of alternatives and selection Post Purchase Behaviour Organizational buyer Behaviour Diffusion of Innovation. H. Deon Buyer Behaviour. Delhi 4. 7. Reference groups. Panwar. Henry Assael: Consumer Behaviour. Cengage. Best. New Delhi. Kazmi : Consumer Behaviour. Cross Cultural Variations in Consumer Behaviour. Mukesh Chaturvedi and Abhivan Chaturvedi : Customer Relationship Management An Indian Perspective. 31 . Influence of Social and Cultural factors on Consumer Behaviour Family. 5. New Delhi 3.Unit-I : Introduction to the study of Consumer Behaviour Consumer and Marketing Strategy Determinants of Consumer Behaviour Profile of the Indian Consumer. Sage Response Books. Unit V : Customer Relationship Management : Facets and Elements of CRF CRM Process Importance of CRM Planning and Managing CRM Programme Concept of Customer Loyalty Customer Value Assessment Customer Retention Strategies CRM in services. Wisdom. Consumer Behaviour. Motivation Motivation Theories and Marketing Strategy Personality. Vikas. (Case Study is compulsory in all Units) Suggested Books: 1. Excel Publishers. Beyond Consumer Marketing. Excel Books. Consumer Behaviour. Tata McGraw Hill. N Gautam & K Jain. 8. Oxford University Press.S. Lindquist & Sirgy. J. 9. 2. Unit III : Attitude Measurement and Change Self Concept and Life Style Marketing. New Delhi. Coney: Consumer Behaviour Building Marketing Strategy. ND 6. Willey India.

L. 6. 2. Response Books.MM 305: SALES AND DISTRIBUTION MANAGEMENT Objective: to enlighten the students with the Concepts and Practical applications of Sales and Distribution Management.Gupta. Excel Publishers. Concepts.P. Aftab Alam Sales and Distribution Management. E. David L. M. Sales and Distribution Management: Text and Cases. Advertising & Sales Promotion. Unit IV: Marketing Channels Structure and Functions Channel Design Selecting Channel Members Motivating Channel Members. A. (Case Studies are Compulsory) Suggested Books: 1.Scheuing Sales Management. Wisdom. Practices and Cases by McGraw Hill International. Unit III : Recruitment Selection and Training of Salesmen Salesmen s Compensation Plans Evaluation of Salesmen s Performance Sales Control Research.Kurty and Enirhard. 4. Edward W. Pingali Venugopal.Delhi 5. . Unit I: Modern Trends in Sales Management Inter Departmental Relations Organization of Sales Department Different Types of Sales Organizations. Unit II : Analysis of Market Potential Sales Potential Sales Volume Forecasting Sales Different Techniques of Forecasting Sales Sales Budgets time and Territory Management Sales Quotas. Arun Mittal.Johnson. New Delhi. Eugene. Policies and Cases Prentice Hall.Gavani. Sales and Distribution Management: An Indian Perspective. S.Candiff and Norman. Richard R.Stire. Unit V: Channel Conflicts Reasons Managing Channel Conflicts Evaluating Channel Member Performance Supply Chain Management Managing Logistics. Wisdom Publication 3. Sales Management Decisions.

Bhattacharya: Servies Marketing. Unit II: Consumer Behaviour in Services. Interactive Marketing: Management of Moments of Truth . K. Pricing of Services Pricing Strategies Linked to Value Perceptions. 4. (Case Studies are Compulsory) Suggested Books: 1. New Delhi. New Delhi. Apte Services Marketing. Unit V: External Marketing: Word of Mouth Communication. Berg Rosenbloom Marketing Channels a Management View by the Dryden Press. Panda Sales & Distribution Management. Pearson Education. Excel Publishers. Aune T.consumer Grievance Recovery Strategies. 8. Unit III: Service quality Management: Service Quality Audit GAP Model of Service Quality Total quality Services Marketing Service Excellence. Valeri Zeithmal and Mary Jo Bunter: Services Marketing. Pearson Education. Services in the Indian Economy.Coughlan. 32MM 402: SERVICES MARKETING Objective: to enlighten the students with the Concepts and Practical applications of Services Marketing. 5. Market Segmentation and Services Positioning. . Excel Publishers.Service Deficiencies . Tata McGraw Hill. Prentice Hall of India. Oxford University Press. Christopher Lovelock: Services Marketing. Unit I: Introduction to Services Marketing: Importance and characteristics of Services: Growth of Services Sector.Rama Mohana Rao: Services Marketing.Ansary Marketing Channels. Service Demand Management Designing and Managing Service Product. Matin Khan: Sales and Distribution Management.7. Unit IV: Service Distribution Managing Physical Evidence Internal Marketing. Oxford University Press. Services Strategy. 10. 2. 9. Hinsdale. Stern E. Delhi. 3. Illinois.

6.Kurtz. William Wills. Ravi Shanker: Services Marketing: Indian Perspectives. 33MM 403: ADVERTISING AND BRAND MANAGEMENT Objective: to enlighten the students with the Concepts and Practical applications of advertising and brand management.L. Unit III: Advertising Budgets Methods of Formulating Advertising Budgets Evaluating of Advertising Effectiveness Advertising Agencies. Christian Gronrose: Services Management and Marketing. 8. Servies Marketing. Social and Ethical Aspects of Advertising. 7. S. (Case Studies are Compulsory) Suggested Books: 1. Maxwell Macmillan. Excel Publishers.ND . Unit I: Role of Advertising in Promotional Mix Introduction to Advertising Advertising and Communication Integrated Marketing (IMC) Challenges and Opportunities in Advertising Economic. Kenneth E. Unit IV: Direct Response Advertising Home Shopping Direct Mail Catalogs Telemarketing Internet Advertising International Advertising Impact of Culture Customs Law and Regulations. New Delhi. Unit V: Brand Management: Brand Building and Positioning Measuring Brand Performance Designing Brand Marketing Programmes Evaluating Brand Performance Branding in Retail Business Role of Own Label Emerging trends in Brand Management. 9. John Burnett and Sandra Mriarty Advertising Principles and Practice Pearson. Wisdom Publication. Wiley India. Marketing of Services. Unit II : Audience Analysis in Advertising Media Planning Media Mix Decisions Developing Media Strategy Creative Strategy and Copy Writing Different Types of Appeals Layout Design.Gupta.Clow & David L.

A.2. Mathur. Himalaya Publications House. 34 MM 404: GLOBAL MARKETING Objective: to enlighten the students with the Concepts and Strategies of Global Marketing.Segmenting the Global Market Segmentation Basis and Process Global Markets and Criteria for Grouping Countries. Jr. YLR Murthy. U.A. Oxford University Press. . 9. 2004. AK. 5. Unit II: Perspective of Global Markets: Global Marketing Research and Information Information Requirements of Global Markets Organization for Global Market Research Global Marketing Information System . John. Wright Wills.Sethia Foundations of Advertising Theory and Practice Himalaya 7. Unit I : Globalization: Scope and Objectives Major Decisions in Global Business Environmental Factors Effecting global Business. Brand Management Text and Cases. 4. 6. S. Macmillan India Ltd.Belch Advertising and Promotion and Integrated Marketing Communication Perspective Tata McGraw Hill. ND 3.G. Unit IV: Global Advertising Multinational Sales Management and Foreign Sales Promotion Export Procedure & Documentation Special Economic Zones. Advertising Tata McGraw Hill. George E.Leigler. Percy & Elliot Strategic Advertising Management.. 2006.Belch and Michael A. Chunnawala.S. Compendium of Brand Management.Chunnawala and K.Winter. Brand Management: Indian Cases . S. Manendra Mohan Advertising Management Concepts and Cases Tata McGraw Hill. and Sherliyer K. Unit III: Global Marketing Decisions: Product Policy and Planning Global Pricing Strategies Global Channels of Distribution. Vikas. L. Economic Environment Cultural Environment Political Environment Legal Environment Regional Integration and Global Trade Protectionism.C. 8.

Subhash C. Wiley India. Jean-Pierre Jennet & H. Unit I: Industrial Relations: Scope and Significance Causes and Consequences of Industrial Disputes Recent Trends in Industrial Relations Unit II : Trade Unions: Trade Union Structure and Movement in India Changing Role in the Context of Liberalisation Unit III: Promotion of Harmonious Relations Machinery for Prevention and Settlement of Industrial Disputes Conciliation Arbitration and Adjudication Code of Discipline. 6. Global Marketing Strategies. International Marketing. 7.Jain : International Marketing Management 9. Saravanauel. International Marketing. Oxford University Press. Excel Publications. Varshney R. ND 4. (Case Studies are Compulsory) Suggested Books: 1.Keegan : Global Marketing Management 2. Wareen J. 3. Cengage. . P : International Marketing. Unit-IV: Grievances and Discipline: Grievances Reddressal Machinery Discipline in Industry _ Measures for dealing with Indiscipline. New Delhi.L. & Bhattacharya : International Marketing Management 8. Keifer Lee. Wiley India. Delhi.Unit V: Planning and Control of Global Marketing Operations: Organization and Control in global Marketing Marketing Planning and Strategy for Global Business. Vasudeva: International Marketing. Global Marketing Management. David Hennessey. 35HUMAN RESOURCE MANAGEMENT (SPECIALIZATION PAPERS) HRM 304: INDUSTRIAL RELATIONS Objective: to enlighten the students with the Concepts and Practical applications of Industrial Relations. Gillispe. 5. Dana-Nicoleta Lascu. Steve Carter.

2. 7. Ratna Sen. Unit I : Employee Compensation Factors Influencing Compensation Plan and Policies Principles of Wage and Salary Administration Wage as a Motivator Methods of Wage Fixation Factors Influencing Wage and Salary Determination. Oxford University Press.R. Macmillan India Ltd.Sinha.N. 5. Unit II: Job Evaluation Methods Performance and Reward Systems Methods of Wage Payment Incentive Plans Wage Differentials Minimum Wages Act. Venkat Ratnam. New Delhi. Industrial Relations.A. Industrial Relations. The Essence of Personnel Management and Industrial Relations. Employee Reward. 36HRM 305: COMPENSATION AND WELFARE MANAGEMENT Objective: to enlighten the students with the Concepts and Strategies of Compensation and Welfare Management. 3. New Delhi. Michael Armstrong. Industrial Relations in India . ND. Industrial Relations and Labour Laws. 1948. Trade Unions and Voluntary Agencies. Excel Publications. Ramaswamy E. Trade Unions and Labour Legislation .Unit V: Collective Bargaining (CB) CB Practices in India Participative Management Forms and Levels Schemes of Workers Participation in Management in India. SC Srivathava. . Pearson Education. Cowling and James. Scope and Significance Welfare Policy and Five Year Plans Role of Employee Welfare Agencies State. P. Oxford University Press. C. (Case Studies are Compulsory) Suggested Books: 1. Employers. Indu Bala Sinha and Seema Priyadarshini Shekar. Universities Press (India) Ltd. 4. 8. Prentice Hall of India. Vikas. The Strategic Management of Industrial Relations.Arora: Industrial Relations. 6. Unit III : Employee Welfare Concept. M.S.

Sage Response Books. Compensation. Richard I. Status and Functions. 360-Degree Appraisal. Unit V: Labour Welfare Administration Plant Level. Methods of Appraisal Systems. C. (Case Studies are Compulsory) . Employee Reward. Unit IV: HRM and Performance Management Need Identification for Training and Development. Extra Moral Social Security Social Assistance and Social Insurance. R and Mabey. Team Performance. Performance Targets. 3. Butterworth Heinemann. Unit V: Performance Management Practices. Universities Press (India) Ltd. (Case Studies are Compulsory) Suggested Books: 1. Michael Aqrmstrong. Objectives. Clarity of Roles and Functions. Assessment Centre. Factors Influencing Performance Analysis. 4. Englewood Cliffs. Process. Objectives. Oxford. Rynes.Unit IV: Employee Welfare Programmes Statutory and Non-Statutory Intra Moral. Barry Gerhart and Sara L. Conditions for Effective PRC. Potential Appraisal. Unit III: Performance Review Counseling (PRC). Prentice Hall of India. Rewards and Recognition. Compensation Management: Rewording Performance. 2. Developing Human Resources. Thomson. Hendorson. 37HRM 402: PERFORMANCE MANAGEMENT AND COUNSELLING Objective: to enlighten the students with the Concepts and strategies of Performance Management and Counselling Unit I: Introduction: Definition and Dimensions of Performance Management. Unit II: Performance Analysis. State and Central Levels Labour Welfare Officer Role.

Unit-I : The Human Resource Environment Technology and Organization Structure Management of Diversity HR Outsourcing Global Competition Global Sourcing of Labour.K. Chadha-Performance Management. Negotiation Skills. MacMillan.Suggested Books: 1.Shaw. TV Rao. Oxord. 38403: STRATEGIC HUMAN RESOURCE MANAGEMENT Objective: to enlighten the students with the Concepts and systems of Strategic Human Resource Management. Unit IV: Compensation Systems Strategic Requirements High Performance Practices Rewarding Individual and Team Contribution and Organization Performance. Dealing with Unions for Working towards Harmonious Relations. Human Resource Management . Sage Response Books.Suri: Performance Measurement and Management. Unit II : Strategic Perspective of HRM HR for Competitive Advantage Business Strategy and HR Strategy HR and Business Policy Linkages Organizational Performance.K. 6. Excel Publications. Sahu: Performance Management System. Michael Armstrong. Unit III : Strategic Responses of Organizations Strategic Role of HR Planning Selection of Employees Career Paths for Technical Professionals Strategically Oriented Performance Measurement Systems. 7. Unit V: Strategic Approach to Industrial Relations Social Dialogue.K. Schoenfeldt and James B. Employee Reward. Excel Publications. Cynthis D. . 8. 5. 2. 3. Universities Press (India) Ltd. G. Performance Management and Appraisal Systems. D. New Delhi. R. 4. Fisher. Biztantra. Kanishka Bedi Quality Management. Lyle F.Srivastava: Strategies for Performance Management. Excel Publications.

2. 39HRM 404: INTERNATIONAL HUMAN RESOURCE MANAGEMENT Objective: to enlighten the students with the Concepts and strategies of International Human Resource Management. Strategic HR Management. Mello. 9.Greer. Unit II: Cross Cultural Theories International Recruitment and Selection Process. Prasad Strategic Human Resource Management. 3. Unit III: Expatriate Training Developing Global Managers Negotiations. Unit V: Industrial Relations at Global Level: IR Scenario in Global Organizations Trade Unions at International Level Unions and International Industrial Relations. (Case Studies are Compulsory) . Oxford University Press. Strategic Human Resource Development.Kandula. Unit I : Introduction to International HRM Concept. Srinivas R. Strategic Management. Strategic Human Resource Development . Oxford Press. Prentice Hall of India. Anuradha Sharma. Strategic Human Resource Management . Sage Response Books. Unit IV: Compensation Management: International Compensation Objectives. New Delhi. Culture and Values. HRM at International Perspective Distinction between Domestic and International HRM HR Challenges at International Level. MacMillan. Cengage.an Resource Management: An Indian perspective. 10. Agarwal Strategic Human Resource Management. Freed R.(Case Studies are Compulsory) Suggested Books: 1. Strategic Hum. New Delhi. ND 4. Kandula Srinivas. 5. Pearson Education. 6. 7. Prentice Hall of India. Oxford University Press. Components Approaches of Compensation in Global Assignments Culture and Compensation. Charles R.David. Prentice Hall of India. Nadler competing by Design. Ramaswamy Managing Human Resources A Contemporary. 8.

Cengage.). Anne-Wil Harzing & Joris Van Ruyoss eveldt (eds. Dowling. International Market Segmentation. International Human Resource Management Sage Publications. 7. Excel Publications.S. World Market Trends and Future Predictions. Selection Criteria for International Market Selection. Unit III: Concept of Export Pricing. Building International Brands. 2. 40 INTERNATIONAL BUSINESS (SPECIALISATION PAPERS) IB 304: INTERNATIONAL MARKETING MANAGEMENT Objective: to enlighten the students with the Concepts and strategies of International Marketing Management. Peter J. Counter Trade. New Delhi. International Product Life Cycle. Evolution of Entry Mode Decisions. New Delhi. Unit II : Modes of Entry into Foreign Markets. Product Positioning. Sage. Unit I : International Marketing Concept : Framework of International Marketing. ND 3. Product Strategies. Oxford University Press 6.Suggested Books: 1. Globalisation and Labour Management Relations. Human Resource Management. Mumbai 8. Product Adoption Vs Product Standardization.Dowling: Intrnational Human Resource Management. 5.Venkata Ratnam. International Market targeting. Role of Non-Price Factors in International Marketing. International HR Management. Methods of Export Pricing. International Product concept. Price Issues for Developing Countries. New Delhi. Himalaya. Global HRM. C. International HRM.Kishore. Delhi 4. Lawrence Kleiman. Selection of Appropriate Entry Mode. Tayeb International HRM. PS Rao. SPS Bedi. & M. Strategies for . Widom. Wiley India.

2. Personal Selling and Sales Promotion. (Case Studies are Compulsory) Suggested Books: 1. Tata McGraw Hill. Determination of Distribution Channel. 3. 8. Direction and Composition of India s Foreign Trade Role of Banks and Other Institutions in India s Foreign Trade. Wiley India 41 IB 305: EXPORT IMPORT MANAGEMENT & DOCUMENTATION Objective: to enlighten the students with the Concepts and Procedures of export-import management. Oxford University Press. Strategies for International Markets. Wheeler Publishing. Shaw: International Marketing Analysis and Strategy: Prentice Hall of India.Bhattacharya: International Marketing Management An Indian Perspective. 7. Unit IV: International Promotional Mix-Advertising. Global Marketing Strategies. 9. Response Strategies of the Indian Corporate Sector. Going International. 6. ND 4. Developing an International Distribution Strategy. 5. Rakesh Mohn Joshi. International Marketing.L.Graham: International Marketing. Unit I : World Trade : Direction and Composition of World Trade. Rajagopalan. Unit V: Structure of International Distribution Systems. Sak on K visit and John J. . Jean-Pierre Jeannet. International Marketing Management: Text and Cases.Bhattacharya.Managing Competitive Export Pricing. Internet as a Marketing Tool in International Markets. Mathur.C. U. International Trade Fairs & Exhibitions. Vikas. Sage Response Books. and B. Philip R. B.Cateora and John L. Sultan Chand & Sons. United Nations: International Trade Statistics. Varshney R. International Marketing Management.

Management of Risk Transit Risk. Floriculture. Acharya & Jain. Export Prospects in Various Countries.C. Bank Guarantees and Quality control.. Export-Import Policy: Ministry of Commerce. Export-Export Procedures and Documentation. House. EOUs. Significance of Exports & Imports to Nations Progress. Vikas Publishing House Pvt. Ltd. Leather Products. Negotiated Procurement. D. (Case Studies are Compulsory) Suggested Books: 1. Export Potential of Services Export Potential of Select Commodities. Related Procedures. 5. Gems & Jewelry. Customs Clearance. of India. Export Management. Francis Cherunilam. 4. Engineering Goods. Himalaya Pub. Unit IV : Import Planning: Methods of Import Procurement Global Tendering. Export Potential of Services. Marine Products. Import finance Instruments of financing. Asin Kumar: Export Import Management. New Delhi. Textiles. Export Incentives. Credit Risk. EPZ/SEZ/FTZ Role and Significance Export Trading Houses Star & super Star Trading Houses. Himalaya Pub. Excel Publications. Exchange Risk .Unit II : EXIM Policy Objectives Facilities & Restrictions. 42 IB 402: INTERNATIONAL BUSINESS LAWS . Handbook of Export-Import procedures: Ministry of Commerce. Readymade Garments. New Delhi 3. Kapoor. Limited Tendering. Agricultural Products. Govt. New Delhi 6. Unit V : Risk Management: Identification and Analysis of Risk in Import Operations. House. Long-term Contracting. of India. 2. Govt. International Trade and Export Management. Foreign Exchange Regulations Relating to Import.Risk in Export Operations. Unit III : Export Management: Export Finance and Credit.

Product Liability E C Directives. Unit III: Intellectual Property Rights: Introduction of IPRS. Oxford Publications. Issues Effecting International Contracts.CK. Trading Environment of International Business Laws like UNCTAD. 5. Jayashree Watel Intellectual Property Rights. Formation. 3. The Consumer Protection Act 1986. Contemporary Issues Relating to Patents and Trade Marks. 4. Exclusive Trading Rights. Unit II: UNICTRAL Convention on International Sale of Goods.T. Karla Shippey. Pamella Selman Law of International Trade Text Book. Geographical Indications. Unit IV: International Commercial Dispute Resolution: Extra Judicial and Judicial Proceedings. Rachna Singh Puri. Dispute Settlement under W.T. Rights of the Buyer and Seller. IK Int Pub House. International Centre for Settlement of Investment Disputes. New Delhi 2. International Contracts: Drafting the International Sales Contracts. International Regime of IPRS and Role of WIPO. and Developing Countries. Sweet and Maxwell Publications. .O. Sweet and Maxwell Publications.Objective: to enlighten the students with the Concepts and environment of international business legal framework. Schmitthoff s: Law and Practice of International Trade.. W. Unit V: Agency Agreements: The nature of Contract of Agency. United Nations Commission for International Trade Law (UNCITRAL).CK. Rights and Obligations of Principal and Agent. (Case Studies are Compulsory) Suggested Books: 1. Practical Approach to Interllecutal Property Rights. I. Schmitthoff s The Law and Practice of International Trade. World Trade Press. Unit 1 : Role of Contracts in International Commerce. and ARvind Viswanathan. Types of Agents.O. Performance and Frustration of Contract. Arbitration: International Arbitration UNCITRAL Model Law.

Unit II : International Transportation: International Transport System. Carriage of Goods Legal Aspects. Total Cost Approach Containerization: CPS and Inland Container Depots. Problems UN Convention on Shipping. Law of International Transactions.C. Unit III : Ware Housing: Inventory Management Concepts and Application.M. Significance and Objectives. Problems and Prospects.Tripathi Publications.K. Port Services Pricing. Carrier-consignee Liabilities. Dry Ports. Road. Linear Operations. Key Logistics Functions. Relevance of Logistics in International Business. P. Unit V : Role of Intermediaries: Shipping Agents. Growth and Status of Ports in India.Goel. P. Significance and Types of Ware Housing Facilities. Air and Sea Evolution and Perspectives of Indian Shipping Industry. C & F Agents. Multi Model Transportation and CONCOR. Tramp Operations Chartering Principles and Practices Air Transportation Advantages. Rahmatullah Khan. Supply Chain Management: Principles of SCM.Roy and William Sheffiele alternate dispute resolution. 8. N. Difference between SCM and Logistics. Total Cost Concept. SCM for Improved Customer Service and Enhanced global Competitiveness. 43IB 403: INTERNATIONAL TRADE LOGISTICS Objective: to enlighten the students with the Concepts and Practical applications of International trade logistics. Ship Owner and Shipper .6. Choice of Mode Rail. Unit IV : Role of Ports: Port Organization and Management Responsibilities of Port Trust. New Delhi. Unit I : Marketing Logistics: Concept. System Elements. Universal law publishing Company. Business Law for Managers. Wiley India. Freight Structure and Practices. 7.

Oxford University Press 44IB 404 : W.Rugman Oxford Handbook of International Business. 2. GATT Provisions Its Working. 5.T. Strategic Logistics Management.I: Evolution of GATT. J. Chartering and Shipping Terms: Volume I. Organization Structure Functions of W. Alan M. Stevedores and Long Shore man Booking Centers. Unit III: W. Issues relating to E-Commerce.Bes Baker & Howard Ltd.T. Trade Related Investment Measures (TRIMS) Multi Lateral Agreements on Investments. 2000. Langley Jr. Unit IV : Agreement on Trade in Services. Terminal Operators. Bardi.O.S.Ram.O. B. Douglas M.Raghuram et. Asia Publishing House.S. Shipping Management: Cases and Concepts.O.S.Consultation Arrangements.T. GATT 1994 Uruguay Round-Protocol to the GATT 1994. G. Indian Shipping Perspectives.T. (Case Studies are Compulsory) Suggested Books: Freight Forwarders. Dr. Removal of .Sahay.O. McGraw Hills. 7. M.O. Unit II: W. Supply Chain Management in the Twenty First Century. B. Unit . 3. The Management of Business Logistics: West Publishing Co. Coyle.Desi.al.. 6. James R.H. 10. Dispute Settlement Body and Trade Policy Review Body. 1999. Agreements.B. Establishment of W. Macmillan. Use of Maritime Transport Volume one: ESCAP. West. Macmillan. AND INDIA Objective: to enlighten the students with the provisioins of Gatt while exposing to the mechanism of WTO with reference to the Indian environment of International trade. 8. UN. Cargo 1.Stock. Principles of W.T.Lambert. Trade Related Intellectual Property Rights (TRIPS). 9. SCM for global Competitiveness. Anupama Publications. 1996.T.O.Sahay. 4. Shipping.

P. Council for Trade in Services. Dispute Settlement Mechanism Council for Trade in Goods.Rao. Himalaya Publications. 3. Text and Cases. 5.Quantitative Restrictions. W.T. New Delhi. The World Economy. Unit V : W. Effect on Agriculture. Vikas. 2.O. W. Various Anti-Dumping Measures.O.B.O. New Delhi 4.Subba Rao. and International Trade. International Business. Council for Trade Related Aspects. Effect on Pharmaceutical Industry. Francis Cherunilam.Objectives. Agreement on Textiles and Clothing. and Anti-Dumping Measures Types of Dumping .T. (Case Studies are Compulsory) Suggested Books: 1. E/ / 22000099--MBA/ / Fi ii l l e e i iin Us s e . Cengage. Effect on Other Products like Leather Products. P. Excel Publications.O. Himalaya Publications. Gems and Jewelry etc. Yarbrough.T.Krishna Rao: W. M.T. International Business Text and Cases. Effects of Dumping on Importing and Exporting Countries.

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