Progress Check 1-

Group members: ​Galia Labowitz, Sheina Skuy-Marcan

Group roles:
x=still need to be completed, checkmark=has been done

Sheina
Roles Galia Labowitz Skuy-Marcan
use illustration/visuals X
research background information ✅ ✅
approach and design X
Preliminary research ✅
choosing components to purchase X X
presenting proposal X X
Market Analysis ✅

Idea- Deep-Sea Divers :

A watch-like device for deep-sea divers that uses pressure and temperature sensors to indicate how much
oxygen a diver has left and when to come up for air.

It measures heart rate, ​perspiration​, read internal temperature and make sure it’s compatible with ocean
temperature to prevent the divers’ liability to get sick.

Its location will be in the sight of the diver instead of on the oxygen tank.
Progress Check 2-
Devices will now focus on oxygen tank alarm systems and decompression sickness.

Sheina
Roles Galia Labowitz Skuy-Marcan
use illustration/visuals X
research background information ✅ ✅
approach and design ✅ ✅
research on former device and components ✅
choosing components to purchase X X
presenting proposal X X
Market Analysis ✅
Professional contacts in fields:
- Engineers: Adam Balsamo (mechanical engineer)

- Maria Daszkal(engineer)

- Paul Birns (active engineer)

- Karen Andor (advanced SCUBA certified),

- Darren Poswell (advanced SCUBA certified)

- Gabriel Marcan (Electrical and software enginner)

Preliminary Research
List of similar products
- Suunto D4i NOVO
- 4 modes - air, nitrox, free, and off, multiple color options, Wireless air
integrated
- Source: ​DIVE.in
- Shearwater Teric
 - Bluetooth LE, 5 modes, Switchable audible & vibration alerts, Wireless air
integrated, customizable
- Source: ​DIVE.in
- Garmin Descent MK1
- 3-axis Compass, In-built heart-rate monitor, Smartwatch capabilities, battery
lasts up to 19 days in watch mode and 40 hours in dive modes
- Source: ​DIVE.in
- Aqua Lung Double Dive Scuba Gauge
- Luminescent face, easy to read, able to access temperature of water
- https://www.globosurfer.com/best-scuba-gauges/
- Oceanic Oil Filled Pressure & Depth Combo Scuba Gauge
- Strong body, indicates temperature, fluorescent markings
- https://www.globosurfer.com/best-scuba-gauges/
- Suunto Analog Double Scuba Gauge
- All in one console, impact-resistant, luminous dials
- https://www.globosurfer.com/best-scuba-gauges/
- G2 Wrist Computer
- Optional integrated heart rate monitor measures heartbeat and skin temperature
- Optional heart rate monitor also lets you visually track your heart rate “real time”
- Optional hoseless air integration monitors tank pressure plus provides true remaining bottom
time (RBT) and allows air consumption to be factored into the decompression calculation
- Customizable
- https://scubapro.johnsonoutdoors.com/computers/wrist-computers/g2-wrist-dive-computer-co
mputer-only?_ga=2.268599473.1707057325.1574290903-1628292124.1574290903

Preliminary Research
Customers

The AquaTell Team will discuss the estimated growth of the diving industry and the previous
rates throughout the years. It will mention the amount of consumers per year.

The global scuba diving equipment market is estimated to register a CAGR, annual growth rate,
of 6.41%, during the years, 2019-2024- according to Mordor Intelligence and expected to grow
at a CAGR of roughly 3.7% over the next five years, will reach 1180 million US$ in 2024, from
990 million US$ in 2019, according to MarketWatch. Most divers will spend between $200 and
$300 and are willing to spend more since they also spend money on a pressure gauge and a dive
computer. Most customers are willing to pay between $65 to $75 for this product.
The items considered to be the most essential while scuba diving besides a diving mask and a
wetsuit is a scuba tank, a regulator, and then the pressure gauge and the diving computer.
Our device plans to update the pressure gauge, an item which is deemed as a necessity for your
health. Since diving includes risks like decompression sickness, divers are willing to pay more
for their own safety.

The most similar product to ours, The AquaTell, is the G2 Wrist Computer by the come of
Johnson Outdoors. This computer includes features like a heart rate monitor, ​skin temperature,
and air integration that monitors tank pressure. The air integration also helps the oxygen being
used to be factored if decompression is a weakness. This device is customizable as well.

According to DEMA’s article on Recreational Scuba Diving and Snorkeling, There is a range
from approximately 2.7 to 3.5 million active scuba divers. In total, there are roughly 6 million
divers in the world. These divers purchase equipment for their diving explorations and will be as
we said before will spend from $200 to $300 on equipment, but they are willing to spend more.

The AquaTell helps to monitor the amount of oxygen left in your tank and alarms you when it is
low, your heart rate, the pressure, and internal temperature. AquaTell includes monitoring the
surrounding ocean temperatures and the humidity of the diver. It costs around $75 instead of
$1,080.

The competitive brands :

● Aqua Lung International

● Suunto
● Johnson Outdoors ​(g2 wrist computer, computer only) (1,080 dollars)
○ Net Sales:$544.3 million
● Huish Outdoors
● Sherwood Scuba
● Apollo Sports
● Body Glove International
● Cressi
● Tabata Co. Ltd (TUSA)
● Beuchat International SA
● Diving Unlimited International
● Henderson Dive Wear
Market Analysis

1) Would you be interested in purchasing this product?

1/3rd were divers, a fourth was taken by teenagers and 3/4ths by adults

2)Any suggestions for improvement:

-remove the rubber tube (12)
-Be more specific about the functions of the device
-Make sure easy display, large enough screen, and lightning
-ideas for other components:
● Blood sugar
● Exhaustion levels
● Fishfinder feature
● Distress sound option
● Pressure gauge in device
● Respiratory rate
● Dehydration levels
● Additional safeguards in case of emergency
● Oxygen saturation
#4- Do you think this will solve current problems with reading the oxygen tanks?

#5- Do you think this device could be used by people of different ages?
Yes to those who are SCUBA certified either from ages 12 or up or the age bracket of 18 to 50.