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4533 Rhonda Sue Court
Imperial, MO 63052
(314) 852-0236

Enterprise Holdings, Inc., Clayton, Missouri

Intellectual Property Counsel
January 2002 to April 2020
• Spearheaded the intellectual property (“IP”) registration, watch and enforcement
programs for the largest car rental company in the world.
• Registered trademark and domain names to support expansion efforts in over 100
• Oversaw work on complex contested intellectual property matters. The largest
project included 135 separate contested matters (trademark litigation, cancellation
actions, oppositions or defense against non-use cancellation actions) in 43
jurisdictions worldwide against one trademark owner. Enterprise received a
favorable decision in London, which led to settlement of all other matters.
• Managed trademark spend and draft project proposals, strategies and budget
• Provided legal review and filing strategies for proposed new trademarks.
• Drafted business agreements, trademark licenses, settlement agreements and
software terms of use.
• Managed intercompany trademark licensing program.
• Managed work of internal paralegal and administrative assistant and outside counsel
in countries world-wide.
• Oversaw the worldwide intellectual property portfolio for the Enterprise family of
companies, including trademarks (approximately 11,000 trademark filings), patents
(over 70 filings) and domain names (over 8,000 names).
• Led negotiations, trademark mediations, discovery and internal strategy sessions for
various intellectual property projects.
• Led the intellectual property due diligence, transition and acquisition of IP portfolios
of all sizes from small companies with only common law rights to large companies
with world-wide portfolios of up to 2,000 trademark filings and 3,000 domain
• Advised all levels of management on intellectual property and electronic commerce
• Served on various company committees including Trademark Committee -
leader/moderator (2019-2020), Patent Committee - leader/moderator (2002-2013),
Privacy Committee (2008-2010), Diversity/Work Life Balance Committee (2008-
• Audited, updated and drafted uniform online protection product descriptions for
over thirty (30) markets in Latin America to ensure accuracy and legal compliance.
• Managed the legal work, from conception to issuance, for the company’s first 12
business method patents including management of patent search, strategic planning
and prosecution (January, 2000 - July, 2013).
Renee Reuter
• Attended meetings with Patent Examiners at the US Patent and Trademark Office


Enterprise Holdings, Inc., Clayton, Missouri

Legal and Legislative Liaison
October. 1998 to January. 2002
• Tracked and analyzed legislative efforts in the fifty states, and federal legislative
• Assisted with campaign finance, electronic commerce and intellectual property

Jefferson County Council, Hillsboro, Missouri

County Councilmember, District 2 Representative
January. 2010 to present
Leadership positions held:
Chair of the County Council, 2011, 2014-2017
Vice-Chair of the County Council, 2019-present
• Lead legislative branch of county government.
• Lead various legislative committees, including committee to draft and pass Prop “P”
in 2018.
• Coordinate efforts of government and charitable entities to serve over 1,000 flood
victims following the December 2015 and May 2016 floods.
• Serve on various intergovernmental committees.
• Draft, consider and pass ordinances, resolutions and amendments.
• Served as the first Chair of the County Council during the first year Jefferson
County operated as a First Class, Charter form of government.
• Review and select vendors for Jefferson County road and bridge projects.
• Review and pass annual balanced budgets for county government.
• Organize, address and serve as master of ceremonies for town hall meetings,
congressional district visits, seminars for subdivision residents and various public
• Elected in 2010 and re-elected in 2012 and 2016; running unopposed in 2020 to
represent 25,000 Jefferson County, Missouri residents.
• Elected by a majority of Councilmembers to serve in leadership positions for seven
one-year terms

Missouri Bar Association
Date of Admission: April 17, 2002

International Trademark Association ("INTA"), member, 2002 - present

Served on Internet Committee, and New Global Top Level Domain ("gTLD") Subcommittee,

American Corporate Counsel ("ACC"), member, 2015 - present

Renee Reuter


Brand Protection Online, Chicago, IL

Featured Speaker
February 17, 2019

How Enterprise Rent-A-Car Protects Its Trademarks, Lansing, MI

Featured Speaker
March 19, 2018

Managing Trademark Assets, Chicago, IL

Featured Speaker
October 17, 2018

Driving Real Value for Business Through Innovative IP Strategies, San Diego, CA
Featured Speaker
December 7, 2016

Various Internal Presentations on various IP topics including:

• Copyrights, Trademarks and Websites
• Best Practices in Using Copyrighted Works of Others
• How to Select a Powerful Trademark, and What to Avoid
• Copyrights and Social Media
• Protecting Intellectual Property in Employee Agreements
• Protecting Intellectual Property in Vendor Agreements
• How to Use Copyright Notices
• How to Protect Trademark Rights
• Proper Trademark Use
• Trade Secrets and Patents - Best Practices
• Business Method Patent Overview
• Intellectual Property Overview


Political Marketing Materials: In the past six elections, I have drafted copy and designed
marketing materials for several local political campaigns, including for my own. Some of
my copy and design work in this regard is available on, the website
built for use on mobile phones,, and my expanded resume website at

Legislation: I was the main drafter of the Rules of Procedure now used by the Jefferson
County Council. I have also drafted several pieces of legislation for County ordinances,
bills and resolutions and State laws and regulations. I have also drafted amendments for all
these types of legislation.

Renee Reuter
Saint Louis University School of Law, Saint Louis, Missouri
J.D. January 2002
Grade Point Average: 3.2 Rank: Top 30%
Activities: Student Bar Association (SBA), Class Representative, 1997-2000
Colorado College, Colorado Springs, Colorado
B.A., cum laude, History-Political Science, December 1995
Grade Point Average: 3.7

World Trademark Review (WTR) North America Team of the Year 2016,
The in-house trademark team I manage was selected for this award from thousands of
nominations made by trademark professionals around the world.
Global Counsel Awards, Individual Intellectual Property Award of the Year 2016,
I was selected for this award from over four thousand nominations made by colleagues and
clients world-wide by Lexology in association with the International Law Office and the
Association of Corporate Counsel.
Shortlisted, WTR In-house Counsel of the Year 2016
I was nominated and chosen as one of five in-house trademark attorneys for the shortlist for this
award from thousands of nominations made by trademark professionals around the world.

Shortlisted, WTR Vehicles & Transport Team of the Year 2016

The team I manage was nominated and chosen as one of five in-house trademark teams for the
shortlist for this award from thousands of nominations made by trademark professionals around
the world.

WTR 300: The World’s Leading Corporate Trademark Professionals

Listed in both 2018 and 2019 with other individuals chosen by the trademark community as one
of the trademark industry's top 300 trademark lawyers in the world.

Internet Corporation for Assigned Names and Numbers (“ICANN”), 2015-2017
Policy Development Working Group member, project is to review rights-protection mechanisms
for all generic top-level domain names (gTLDs)

East West Gateway Council of Governments, 2016

Board of Directors member, representing Jefferson County, Missouri

Jefferson County Library Foundation, 2012-present

Board of Directors – Vice President, 2013; President, 2015-2016; Secretary 2018-present

University of Missouri Extension Program – Jefferson County, Missouri, 2016-2020

Board of Directors member, representing Jefferson County, Missouri

Various local volunteer political organizations

Founded three organizations, 2011, 2013 and 2018

Renee Reuter
Enterprise Holdings Mentoring Program, 2011-2014
Served as mentor to employees in various departments. Mentorship continued informally after the
formal program ended.

Acts 1:8 Mission Society, St. Louis, Missouri 2003- 2019

Board of Directors – Vice President, 2005-2013; President, 2013-2019

Renee Reuter

Raymond T. Wagner, Jr. Meredith Perkins

Senior Vice President - Government Relations Vice President/Associate General Counsel
Enterprise Holdings, Inc. Enterprise Holdings, Inc.

Jay Golder Trent Tinsley

Vice President - European Operations Director of Business Development
Enterprise Holdings, Inc. Entegral powered by Enterprise Holdings

Dan O'Keefe Tom Polcyn

Vice President - Litigation Partner
Enterprise Holdings, Inc. Thompson Coburn, LLP

Dan Wessel Rudy Telscher

Vice President Partner
Entegral powered by Enterprise Holdings Husch Blackwell

Diane Rohan Scott Miller

Paralegal Co-Managing Partner / Certified Specialist
Energizer Holdings, Inc. MBM Intellectual Property Law Firm, Canada

Rob Connors Simon Chapman

Vice President - Business Development Partner
Enterprise Holdings, Inc. Lewis Silkin, LLP United Kingdom

Dawn Conlisk Dr. Stefan Weidert

Director of Supply Chain Management Partner
Enterprise Holdings, Inc. Gleiss Lutz, Germany

Bob Boyer Troy Rice

County Assessor Senior Consultant, and former Director/Partner
Jefferson County, MO SIPS, China

Charles Groeteke Alexandra Neri

County Councilman Partner
Jefferson County, MO Herbert Smith Freehills, France

Senator Paul Wieland Jean Huelsing

Missouri State Senate Founder and Director
Jefferson City, MO Camp Jump Start - Living Well Village

Mary Elizabeth Coleman Mark Seih

Missouri State Legislature Owner
Jefferson City, MO Babs RV Park