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Michael Restiano 
44-41 Purves St 
Apt 1311 
Long Island City, NY 11101 
Lead UX Writer / Content Designer / Content Strategist 

Product development 
​ enior UX Writer  
Uber​ — S
Content design / UX writing 
Sep 2018 - PRESENT 

● Discipline lead for NYC office: evangelize need for UX Writing and  Product marketing 
scope + prioritize projects across 10 unique feature teams.   People leadership 
● Lead all UX writing and content design for the Uber Eats 
Team process design 
restaurant experience: 2 products, 10 features, 10,000+ users.  
● Develop centralized style guides, voice and tone documentation,  Centralized resources 
localization playbook, and content testing guides.  
● Manage UX writing intern directly. Mentor junior UX writers (1 in 
● Attend cross-functional design reviews and crits to give feedback 
(early stages) and approve direction (later stages.)   Facebook Lift 
● Designed a universal product development process with other site 
leads. Outlines timing and rough form of UXW deliverables.  Facebook Split Testing 
● Participate in all hiring and recruiting efforts for UXW candidates.  
Facebook Test and Learn 
Facebook​ — C
​ ontent Strategist 
Aug 2016 - Sep 2018  Facebook Watch 
● Lead all UX writing and content design for Facebook’s ad testing 
products (Lift, split testing, Test and Learn) and Facebook Watch,  Lasso 
all of which have over millions of users.  
● Developed Lasso app as a competitve response to Tik Tok. Led all  Uber Eats Restaurant 
product UX writing and naming as well as video editorial strategy  Manager 
and content staffing.  
● Present at all cross-functional product leads meetings. Worked  Uber Eats Restaurant 
collaboratively with product managers, marketers, designers,  Dashboard 
researchers, localization specialists, lawyers, and more.  
● Managed CS intern on Facebook Watch. Attended calibrations and 
secured fulltime role for intern.   LANGUAGES 
● Interviewed and helped hire more than 50 content strategists. 
Team went from 50 people to 350 during my tenure.   English 

SapientNitro —
​ ​Content Strategist  Spanish 
Aug 2014 - Aug 2016 

● Led content strategy for major Fortune 500 clients: PG&E, 

Travelers, Enactus, Loblaws, Citizens, Petco. P
​ ortfolio​.  

Paytronix ​— C
​ ontent Manager 
Dec 2013 - Aug 2014 

● Developed complete content marketing strategy for restaurant 

techonology company. ​Portfolio​.  


Tufts University​ — B
​ A English 
Sep 2010 - Dec 2013 

University of Oxford​ — J​ unior year abroad 

Sept 2012 - June 2013 

Harvard Business School (HBX)​ — ​CoRE program 

Dec 2013 - June 2014 

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