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Anees ur Rehman Muhammad Toqeer Muzammil Iqbal Hafiz Ghulam Awais Khawar Hayat 2803 2811 2787 2822 2787
“Diabetic point” grew out of a need to provide quality self-help products to members of our family and friends who needed products to help with diabetes, arthritis, poor vision and a host of other common conditions. We checked with local businesses in our community and none of them carried the type of products that we needed. What we were looking for were simple products that could make everyday tasks easier to accomplish. So we “Diabetic are proud point” to was born. these After quality
extensive research and product testing, offer products that foster independent living. You see, we know that everyone wants to remain independent as long as they can and we understand how frustrating the most common household tasks can be without a little help. That's why we are committed to providing the best products available for independent living. We are also committed to excellent customer service and are always available to answer any questions that you might have about our products. It is our sincere hope that these self-help products will be able to help you maintain your independent lifestyle as long as you choose to do so. We all need a little help now and then. We hope that we can provide that for you.
We thank Allah Almighty who gave us the strength to complete the given task effectively and efficiently. With respect to that we are grateful to all our associates and Focus Group who helped us in the completion of this assignment. And special thanks to our subject teacher “Madam Rabia Naseer” who supported and guided us step by step in this work.
TABLE OF CONTENT
Topic Preface Acknowledgment Introduction 1.0 Idea Generation 2.0 Screen of Ideas
2.1 Evaluation of Idea
Page # 1 2 4 5 6 6 8 16 18 18
3.0 Concept Development and Testing (Khawar) 4.0 Business Analysis (Anees) 5.0 Product Development (Awais) 6.0 Test Marketing
Diabetes is a huge issue for many people that require close monitoring by a physician. Routine foot care is a critical component of caring for a diabetic person. Their feet should be inspected daily and toe nail cutting may be best left to a professional to avoid any injury. Any areas of injury, pain, or redness should be immediately reported to their physician. Proper skin care is critical to keep the skin from splitting, cracking, etc... Prevention is key! Keep healthy skin healthy by maintaining it! Diabetic point will be the leading point in Peshawar, OR with a rapidly developing consumer brand and growing customer base. The diabetic point includes shoes for diabetic patients, and diabetic medicines like (AVANDAMET Oral, Avandaryl Oral, and Diabeta Oral) and also serves diabetic instrument like gluco-meter and insulin. “Diabetic point” will target the diabetic patient and take out diabetic patient as a customer with discretionary income by selling high quality, innovative products at a reasonable price, convenient locations, and providing customer service.
TYPE 1 DIABETIES:
In Type 1 Diabetes, the person's own body has destroyed the insulin-producing beta cells in the pancreas. When your own body destroys good stuff in your body it has what is called an autoimmune disease. Diabetes Type 1 is known as an autoimmune disease. Quite simply - a person with Diabetes Type 1 does not produce insulin. In the majority of cases this type of diabetes appears before the patient is 40 years old. That is why this type of diabetes is also known as Juvenile Diabetes or Childhood Diabetes.
TYPE 2 DAIBETIES:
Person with Diabetes Type 2 has one of two problems, and sometimes both: 1. Not enough insulin is being produced. 2. The insulin is not working properly - this is known as insulin resistance. The vast majority of patients who develop Type 2 did so because they were overweight and unfit, and had been overweight and unfit for some time. This type of diabetes tends to appear later on in life. However, there have been more and more cases of people in their 20s developing Type 2, but it is still relatively uncommon. Approximately 85% of all diabetes patients have Type 2.
1.0 IDEA GENERATION
a) Interior Decorator b) Medical Department for CUSIT c) Wedding Planner d) Diabetic Point e) Complaint Cell for CUSIT f) Research Cell-CUSIT
2.0 SCREEN OF IDEAS I. II. III. Wedding Planner Complaint Cell for CUSIT Diabetic Point
2.1 Evaluation Of Idea:
1. Who is it targeted at? We have targeted diabetic patient because there are about 83% diabetic patient of the total population in Peshawar who are suffered from this disease. We targeted Diabetic patient to promote our products well and increase our sale. The most important variables are to be considered in understanding the favorite customer their demographics, how they think, how they behave and the words and phrases they use when discussing our product/services. And there is no center point which can facilitate diabetic patients under one roof in Peshawar. 2. What is unique about your product/service? Diabetic point will be the leading point in Peshawar, OR with a rapidly developing consumer brand and growing customer base. The diabetic point includes shoes for
diabetic patients, and diabetic medicines like (AVANDAMET Oral, Avandaryl Oral, and Diabeta Oral) etc..and also serves diabetic instrument like gluco-meter and insulin etc..
3. Competitive edge / Can it grow? “Diabetic point” will target the diabetic patient and take out diabetic patient as a customer with discretionary income by selling high quality, innovative products at a reasonable price, convenient locations, and providing customer service. Diabetic point have the potential to succeed on a large scale time to time by adding more entrepreneurial features with the market need to increase our values to the target market. Diabetic point possess good information about the market and knows a great deal about the common attributes of our most prized and loyal customers. Diabetic point will
Characteristics Age/Years <40 41-50 51-60 >60 SEX Male Female TYPE OF DIABETES Type I Type II FAMILY HX. OF DIABETES Present Absent SOCIOECONOMIC STATUS Lower Middle Upper Class 14 60 26 14% 60% 26% 41 59 41% 59% 2 98 2% 98% 62 38 62% 38% 9 47 32 12 9% 47% 32% 12% Number %age
leverage this information to better understand who is served, their specific needs, and how Diabetic point's can better communicate with them.
A common word used when assessing an idea is 'feasibility' which refers to the ease at which something can be done. We have targeted a diabetic patients in Peshawar which are Approximately 17% of all diabetes patients have Type 1 & 83% have type 2. In non-price competition, we plan to maintain stable prices and attempt to improve our market positions by emphasizing other aspects of our marketing program. However, 10
competitors’ prices will be taken into consideration, and price changes will occur over time. Nevertheless, the emphasis will be on the benefits rather than the price. We plan to shift our demand curves to the right by means of product differentiation and promotional activities and also would like to take advantage of the situation when one of our competitors decides to undersell. The approach that we are going to follow would be to build strong brand equity for Diabetic Point. This would not be a problem as Diabetic Point is a distinctive and unique product and we would develop an appealing promotional program for it.
3.0 CONCEPT DEVELOPMENT & TESTING
Concept testing is the attempt to predict the success of a new product idea before putting it out on the market. So we selected A centralized test group that has the primary
advantage of size. By gathering all test resources into one organization, there are economies of scale that permit focus and specialization on such areas as processes and tools.In diabetic point , resources can be allocated based on demand, so peaks and valleys can be smoothed out. Diabetic point offers an extensive offering of products. The
basic market need is to offer the product for Type 1 & Type 2 Diabetic patients. Diabetic point's offer clothes, shoes, instruments, wristband for the diabetic patient. \
As we know, focus group involves encouraging an invited group of participants to share their thoughts, feelings, attitudes and ideas on certain subject. Our focus groups within our region can also be very useful in getting the idea or simply a snapshot of their need. Keeping the view of the idea- Diabetic Point we discussed and mentioned the clear bases on fact and figures to the specialized Doctors and diabetic patients to convert our screen idea into a complete concept of a business. Following topics were under discussion with our focus group. • • Price ff the Products Brand Name
Slogan Product Attributes etc…
After revising the concept we got many positive feedback and suggestions which we took it seriously and planned accordingly.
Our market segment consists of a large identifiable group within a market with similar wants, purchasing power, geographical location, buying attitude, or buying habits.
We can create more fine-tuned products and price it appropriately for the target audience.Diabetic point will provide its customers with a wide selection of high-quality products that are unique and pleasing in presentation, offer a wide selection of health conscious choices. Diabetic point seeks to fulfill the following benefits that are important to their customers.
Selection. A wide choice of products. Customer service. The patron will be impressed with the level of attention that they receive. Competitive pricing. All products will be competitively priced relative to other companies.
CarePillow Foot Protector
From : List Price : Rs
List Price : Rs 500/Comfort Strides Shoes Mens DI Case Dia Pak Classic
From : List Price :Rs 2500/From : List Price : Rs
From : List Price : Rs
DayMate From : List Price : Rs 500/-
From : List Price : Rs
List Price : Rs 1300/-
From : List Price : Rs 250/buy now
From : List Price : Rs
From :List Price : Rs
1200/Fit & Fresh Breakfast Chiller
Everyday Diabetes Organizer
Fit & Fresh 2-in-1 Salad Shaker
From : List Price : 2500/Fit & Fresh Chilled Shaker Cup
List Price : Rs 500/Fit & Fresh Deluxe Lunch Chiller
List Price : Rs 450/Fit & Fresh Drink Mixers
From : List Price : Rs
List Price : Rs 250/-
List Price : 1200/-
Fit & Fresh Healthy Food Snacker
Fit & Fresh Healthy Lunch Combo Pack
Fit & Fresh Liv Pure Filtered Water Bottle
List Price : Rs 250 List Price : Rs 600 Fit & Fresh Lunch on the Go Fit & Fresh Lunch on the Go
From : List Price : Rs 200
Fit & Fresh Lunch POD
List Price : Rs 300/Fit & Fresh Soup & Salad
List Price : Rs 200/Fit & Fresh Vortex Hydrator
List Price : Rs 220/Fit & Fresh Warm Soup Container
List Price : Rs 400
List Price :Rs100/-
List Price : Rs 120/-
Fit & Healthy Tools For Staying Fit FRIO Insulin Cooling Wallet Duo Pen FRIO Insulin Cooling Wallet Extra Small
From : List Price : Rs 1250/From : List Price : 850/-
From : List Price :Rs 850/-
FRIO Insulin Cooling Wallet Individual Pen
FRIO Insulin Cooling Wallet Large
FRIO Insulin Cooling Wallet Small
From : List Price :Rs 590/From : List Price Rs 410/Insul Guide
From : List Price : Rs 700/-
FRIO Insulin Pump Cooling Wallet
Insulin Protector Diabetic Case
List Price : Rs 650/-
List Price : Rs 290/From : List Price : Rs 810/-
Micro Cooler Diabetic Case Magni Guide
List Price : Rs 290/List Price :Rs 250/List Price Rs 2500/Portfolio and Diabetes Organizer
On the Go Organizer
Pen Plus Diabetic Case
From : List Price : Rs 400/-
From : List Price : Rs 150/-
List Price : Rs 250/-
Securitee Blanket ProtectAll Diabetic Case Safe Clip
From : List Price : Rs 850/Wright Prefilled Syringe Case
List Price : Rs 120/SwellSox
From : List Price : Rs 150/-
List Price : Rs 100/-
List Price : Rs 150/-
4.0 BUSINESS ANALYSIS:
Diabetic point's advertising budget is very limited, so the advertising program is simple. Diabetic point will do direct mail, banner ads, for promoting their products to the target market. Diabetic point's mission is to provide the customer the finest product. We exist to 19
attract and maintain customers. Our products will exceed the expectations of our customers. 1. Maintain positive, steady, growth each month. 2. Experience an increase in new customers who are turned into long-term customers. 3. A double-digit growth rate for each future year. 4. Reduce the overhead per store through disciplined growth. 5. Continue to decrease the variable costs associated with product production.
Sales Forecast Jan Unit Sales
Shoes Sock’s Insulin Gluco-Meter Diabetic Traveler Pouch Deluxe Lunch chiller Vortex Hydrator Micro Refrigerator Others Total Unit Sales 110 155 190 75 50 10 135 20 600 1,535 1200 250 850 550 900 1200 100 2500 345 135 175 230 100 75 13 155 35 780 2,020 1230 230 830 520 880 1170 85 2480 350 1200 1600 1700 850 600 95 1300 140 1400 10,240 1190 210 825 510 890 1190 95 2490 320 1350 1800 1900 1100 700 100 1550 190 1600 11,790 1250 255 850 540 910 1220 110 2510 310
Shoes Sock’s Insulin Gluco-Meter Diabetic Traveler Pouch Deluxe Lunch Chiller Vortex Hydrator Micro Refrigerator Others
Shoes Sock’s Insulin Gluco-Meter Diabetic Traveler Pouch Deluxe Lunch Chiller Vortex Hydrator Micro Refrigerator Others 132000 38750 161500 41250 45000 12000 13500 50000 49000 142500 40759 163500 50250 47650 13500 15000 52450 52100 428000 336000 502500 534000 650125 113050 123500 348600 448000 480550 370650 550250 568000 690145 230350 150250 368000 460800
5.0 PRODUCT DEVELOPMENT:
Our process of product development is Outsourcing that has caught the imagination of the entire business world The reasons to outsource product development are: • • • Acquiring Expertise Building Additional Resources Minimizing Development Costs.
Some of our outsourcers for the different products are as follows: • • • • Hush Puppies (for soft and silicon made pads for shoes). Abbot Pharmaceuticals (For different medicines and insulin). Glaxo Smith Kline (GSK) for Gluco-meters and different other instrument. ZARA Fabrics (for special diabetic Socks)
TERMS & CONDITIONS: • • • • Quotations submitted by Diabetic Point shall be valid for the period therein stated, or where no period is stated then for a period of thirty days from date that such quotation is issued by Diabetic Point. The quantity of the Goods shall be those specified in the order verification from Diabetic Point. The price for the Goods is exclusive of local sales taxes. The outsourcers must provide all the required products with in the given time frame otherwise the Diabetic Point have the right to charge late delivery charges.
5.0 TEST MARKETING:
Test Marketing is a limited introduction of a product or service to test public reaction for a full market strategy. Giving the public a small sample of what is to be offered is a form of test marketing. As diabetic Point would be the only point/display-centre in the region and will be used for the test marketing in the category of “Start Test Marketing”