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M.B.A. Semester - IV
Semester – IV Compulsory Courses 4401 to 4402
4401: INTERNATIONAL BUSINESS Objectives: The objective of this paper is to give students an overall view of the international environment. Course Contents: Globalisation o Concept – Drivers of Globalisation – Management Focus – Impact of WTO on Developing Country – Tariff & non tariff barriers – International Environment: Legal & Cultural. International Trade Theory o Overview – Absolute Advantage – Comparative Advantage – Heckscher-Ohlin Theory – The Product Life Cycle Theory –New Trade theory – National Comparative Advantage: Porter’s Diamond Foreign Direct Investment o FDI in world economy – FDI in India – Horizontal & Vertical FDI – Implication for Business The Global Capital Market o Introduction – Benefits of the Global Capital Market - Growth of Global Capital Market – The Euro Currency Market – The Global Bond & Equity Market The Strategy of Entering in International Business o Strategy and Firm – Profiting from Global Expansion – Responsiveness – Strategic Choices – Methods of Entry: Exporting, Licensing, Joint Venture & Mergers & Acquisition. Global Marketing and R & D o Introduction – Globalization of Markets and Brands – Market Segmentation – Global Marketing Mix – International Product Life Cycle Accounting in the International Business o Country Differences in Accounting Standards – National and International Standards – Accounting Aspects of Control Systems Financial Management in the International Business o Investment Decision – Financing Decision – Global Money Management EXIM Policy of India & Export Procedure & Documentation – Impact of Foreign currency rate on Indian Export & Import Business. Suggested Readings: 1. Charles W.L. Hill, International Business, Tata McGraw Hill Co. Ltd., New Delhi, 2004. 2. Thakur, Burton & Srivastava, International Management, Tata McGraw Hill Co. Ltd., New Delhi, 2002. 3. Sharan V., International Financial Management, Prentice Hall of India, New Delhi, 2004.
A. Semester .IV The final project will be evaluated at the end of the fourth semester by the examiners appointed by the university.Saurashtra University. Rajkot 4402: COMPREHENSIVE PROJECT STUDY M.B. This would be equivalent to the marks of the two papers Finance Area Course 4403 to 4404 27 .
Types – Effect on Financial Statements – Tax Aspect of Leasing Financial Evaluation of Leasing Consumer Finance - Merchant Banking - Leasing Services - 28 .Saurashtra University.Credit Rating Agencies in India – CRISIL – ICRA – CARE – ONICR Financial Regulations SEBI: Power & Functions of SEBI.History – Types – Mechanism . Legal Framework.International Credit Rating Agencies . Achievement of SEBI.Derivatives Market in India – Forward and Futures – Futures Trading Strategies – Options – Options Trading Strategies – Derivatives Trading in India.B.Legal Aspects – Advantages & Limitations Credit Rating . RBI: Objectives.Credit Rating in India – Functions – Benefits and Disadvantages of Credit Rating – Types of Rating . Functions & Role Definition – Sources – Mode – Demand for Consumer Finances – Consumer Finance Practices in India – Product Covered .Regulatory Framework – Offer by Unlisted Companies – Terms of Issue – Scope of Merchant Banking in India Concept . Banking Institutions – Development of Banking in India – Schedule Commercial Banks – Reforms in Banking Sector – Restructuring of Public Sector Banks – Cooperative Banking – Non-Banking Finance Companies Introduction – History – Types of Schemes – Organization – Association of Mutual Funds in India – Unit Trust of India – Growth and Performance of Mutual Funds in India Introduction – Origin and Development – Opening up of Insurance Sector – IRDA – Health Insurance – Insurance Intermediaries – General Insurance – Reinsurance – GIC & LIC Money Market - Derivatives Market - Banking and Non-Banking Institutions - Mutual Funds - Insurance - Factoring and Forfeiting .A. Course Contents Financial System – An Introduction Introduction – Components – Functions – Designs – Nature and Role of Financial Institutions and Financial Markets Introduction – Treasury Bills: Types – Commercial Paper – Commercial Bills – Certificate of Deposits – Call/Notice Money Market .Terms of Finance – Pricing – Marketing – Consumer Finance Insurance – Consumer Credit Scoring – Merits – Limitations – Hire Purchase & Installment Credit Definitions – Services of Merchant Bank . Semester .Concept – Factors Affecting Assigned Rating . Origin of RBI.IV 4403: INDIAN FINANCIAL SYSTEM Objectives: The main objectives of this course are to help to learn the various financial services and their role in the overall financial system.Money Market Intermediaries – Money Market Mutual Funds – Link Between Money Market and Monetary Policy in India – Tools for Managing Liquidity in the Money Market Introduction – Benefits – History – Types of Financial Derivatives – Features of Derivatives Market – Traders in Derivatives Market . Rajkot M.
29 . Financial Services. 23003.. 2000 9) Deodhar & Abhyankar..S. Financial Services and System.Y. Tata McGraw Hill. Mumbai. Himalaya Publishing House.. New Delhi. Chennai. Deep and Deep Publication.S. Semester . New Delhi. Management of Financial Services.B. 2001 8) Bhatia B.K. Rajkot M. Mumbai. Indian Financial System. 2002 5) Khan M. New Delhi. New Delhi. New Delhi. Pearson Education. Indian Financial System.R. 2001 7) Desai Vasant.. The Indian Financial System.. Vikash Publishing House Pvt.Y. Indian Financial System. Management Capital Markets. Indian Financial System. Tata McGraw Hill.A. Financial Services and Institutions. Vijay Nicole Imprints Pvt. Ltd. 2001 6) Khan M. 2002 2) Pathak Bharati.. New Delhi. 2004 3) Gurusamy S. 4) Machiraju H. Ltd. 2004. and Batra G. Anmol Publications Pvt. Ltd.IV Suggested Readings: 1) Bhalla V.Saurashtra University.. Himalaya Publication..
2. V K Financial Management and Policy. their planning and management in the review of the projects undertaken. Course Contents Generation and Screening of project idea Capital expenditure. Anmol. 2nd ed. 4. social cost benefit analysis Multiple projects and constraints.. 1997. Bhalla. 1995.IV The basic purpose of this course is to understand the framework for evaluating capital expenditure proposals.Saurashtra University. Westville. 5.: Financial Management of Public Sector Undertakings New Delhi. 3.B. V K. System Area Course 4405 to 4406 30 . 1997. Ahuja. Bharat Law House. Raj S. Allahabad. Dhankar. Semester . Westville. network techniques for project management Project review and administrative aspects Project financing in India Problem of time and cost overrun in public sector enterprises in India Assessment of tax burden.: Project Preparation. importance and difficulties Market demand and situational analysis Technical analysis Financial analysis Analysis of project risk. 3rd ed. Modern Working Capital Management. G K & Gupta. 1995. Rajkot 4404: PROJECT MANAGEMENT & CONTROL Objectives M. New Delhi. Budgeting and Implementation.A. New Delhi. firm risk and market risk. Anmol. Bhalla. Systematic Approach of Income Tax. Appraisal. 1997. environment appraisal of project Suggested Readings 1. Chandra Prasanna. Ravi. New Delhi.
7. Schneider. Garbus Optimizing SOL Server 7. Prentice -Hall. Authenticating HTML *: Building Blocks of HTML. Programming: Development Overview of Java and Python programming. # Com concepts: Dot Com companies Vs.Ivan Bayross-BPB Java programming.Pat and Peter Dyson Internets BPB Pub. delhi. Oberoi Sundeep e-Security and You. Course Contents Overview of the web technology. 1999 Web Enabled Commercial Application Development. Page Design.Delhi.Delhi.2001 4. E-commerce site Linux: basic features. SCRIPTS: Java Scripts VB Scripts. Internet Architecture Software and Hardware requirement.Saurashtra University. Delhi.IDG 5.Balagurusamy-TMH How the Internet Works-Techmedia 10. Apache Unleashed – Techmedia 31 .2000. rata McGraw-Hill. Starting an E-Commerce Business. N. Rich. 8. 2000. and Stephen Asbury Active Server Pages 3.J. & J... 6.* LINUX Commands. 1997 2. Elements of Shell Programming. Database. Semester .TMH-Delhi 3. Cyber Laws #Configuration and features of Apache Web Server * Involves Programming # only theory ** included for lab only (not for the theory exam) Suggested Readings 1. Hybrid companies. Richart. Security of Data Transfer -Cryptography-Encryption and Decryption of data -Digital Signatures. audio and video. Rajkot 4405: WEB TECHNOLOGIES Objective M.Alberto Manuel Books..R. Coleman.A. IDG Books. 9. vi editor.B. keen.IV The objective of the course is to familiarize the students with the Web Technologies available for e-Commerce. Linking HTML documents. Jason R. Brick and Mortar companies. Site Design. Critical success factors for Dot com companies. Linux Documentation 13. Robert D. Adding Images. peter and Mark McDonald The e-process edge.
Sales & distribution The ERP market o ERP market place . Leon. Leon. Micheal and Jamts Chamby Reengineering the Corporation. Lucie Press. NY.Benefits of ERP .Human Resources .Oracle Corporation – QAD -System software Associates.TMH 4. (SSA) ERP Present & Future o Enterprise Integration Application(EIA) .SAP AG – PeopleSoft .Materials Management . Tata Mcgrawhill 3. 2.B. 1997.Business Process re-engineering .Technologies . Semester . Rajkot 4406: ERP .Online analytical Processing(OLAP) .Data warehousing and Data Mining .A. Hammer.IV To make the students able to participate in planning and implementation of advanced enterprisewide systems and technologies in their career.ERP and the Internet .Baan Company . Ptak.Plant Maintenance . 2000 32 .Future dimensions of ERP Suggested Readings 1.ERP and E-commerce . Course Contents ERP o History.ERP – SCM and CRM ERP Implementation o Implementation Life cycle -Implementation Methodology .ERP demystified.Quality Management . Inc. St. Alexis.After ERP Implementation… Business Modules in an ERP packages o Finance – Manufacturing . Objective M. Alexix Countdown 2000. Carol A.Saurashtra University.Organizing the Implementation .JD Edwards World Solutions company . & Eli Schragenheim ERP.Project Management and Monitoring .ERP and Related .from MRP to ERP .
Targeting attractive market segments . 2000.B. Prentice Hall of India.Industry Segmentation and Competitive Advantage .Measuring market opportunities . 3.Role of Competitive Pricing. New York 33 . Free Press. Planning. Free Press. 2003 2. Semester . Tata McGrawhill Edition.as position in the market Market leader strategies .Differentiation & positioning . Implementation and Control by Philip Kotler.A. Marketing Strategy by Walker. Competitive Sales Promotion& Competitive Advertising Formulating marketing strategies o Analysis of Competitor's Strategies and Estimating their Reaction Pattern and Competitive Position o Power Games amongst Competing Players o Marketing strategies --.IV Marketing Area Course 4407 to 4408 4407: STRATEGIC MARKETING Objectives The basic objective of this course is to develop skills for analysing market competition and design appropriate competitive marketing strategies for higher market share. Course Contents Introduction to strategy o Market oriented perspective . Protecting Market Share.Saurashtra University. New Delhi. Competitive Strategy by Michael Porter. Rajkot M. New York 4. Expanding Market Share Market Challenger Strategies -Choosing an Attack Strategy Market Follower Strategies Market Nicher Strategies o Marketing strategies ---the type of market Strategies for new market entries Strategies for growth markets Strategies for mature and declining markets Strategies for fragmented industries Implementation & control o Balancing Customer and Competitor Orientations o Organizing and planning for effective implementation o Measuring & delivering marketing performance Suggested Readings: 1. Boyd. Marketing Management: Analysis.Corporate strategy decision & its marketing implications . Competitive Advantage by Michael Porter.Identifying attractive markets Industry analysis and competitive advantage .Expanding the Total Market. Mullins& Larreche.Business strategies and their marketing implications Opportunity analysis o Market situation analysis – macro & micro .
S. Managing brands over geographic boundaries & market segments – rationale for going international. YLR Moorthy Brand Management 3. Designing a branding strategy Brand extension .IV The objective of this course is to impart in-depth knowledge to the students regarding the theory and practice of Brand Management. Kevin Lane Keller. repositioning brands. brand versus commodity.A. brand-building implications. scope of brand. Branding in Different Sectors . criteria for choosing & combining brand elements Brand equity – meaning. brand personality scale measure. steps for building a strong brand. adjustment to brand portfolio. advantages & limitations. Sengupta Brand Positioning 34 . Industrial.Meaning. types of extension. reasons for brand (from consumer’s & firm’s point of view). global brand strategy Brand-customer Relation . Retail and Service Brands Suggested Readings 1. revitalizing brands. advantages & disadvantages of brand extension. branding challenges & opportunities.Brand Loyalty and Customer Loyalty. positioning guidelines. standardization versus customization. evaluation of brand equity Branding strategies . relationship between marketing program & brand equity. criteria for choosing brand elements. defining & establishing brand values. Course Contents Brands & Brand Management – meaning. how consumers evaluate brand extension. sources of brand equity.Brand-product matrix. Rajkot 4408: BRAND MANAGEMENT Objectives M. elements of brand. Semester . Strategic Brand Management 2. evaluating brand extension opportunities Managing brands over time – reinforcing brands. internal branding Brand personality & identity – meaning.B. options & tactics for brand elements. Brand hierarchy. Strategic brand management process Brand positioning & values – identifying & establishing brand positioning.Saurashtra University.Customer. methods of brand equity measurement.
Senior Managers. Statutory Provisions Governing Different Components of reward systems. Obtaining Commitment. Internal and External Equity in Compensation system. Rajkot M. analysing and restructure reward management system.A. Compensation Practices of Multinational Corporations and Strategic Compensation Systems. Handbook of Wage and Salary Administration. public services and other forms of organsations and to impart skills in designing. Service. Bergess. Compensation Designs for Specific type of Human Resources like Compensation of Chief Executives. Pay Commissions. Determination of Inter and Intra –industry Compensation Deferential.1984. Reward Management: A Handbook of Salary Administration. Economics of Non-Wage Labour Costs.B. Understanding Tools Used in Designing. George. 1994. etc. 1984. Micton. Speed.1980. George Aller and Unwin. 35 . Robert A. Hart. Planning for Improved Competitiveness. R&D Staff. polices and strategies. Hendoson. Michel and Murlis. 6th ed. Quality. Helen. 2. 1998. Lenard R. London. Semester . Kogan Page. Employees Share Ownership. Understanding Different Components of Compensation Packages like Fringe Benefits. 5. Compensation Management: Rewarding Performance. 4. Charles E-Merril. Armstrong.IV Human Resource Area Course 4409 to 4410 4409: COMPENSATION MANAGEMENT Objectives The course is designed to promote understanding of issues related to the compensation or rewarding human resources in the corporate sector. Prentice Hall Inc. Working of Different Institutions Related to Reward system like Wage Boards. Capeman. Kegan. 6. Diagnosis and Bench marking . Richard I. Learning. Englewood Cliffs.Saurashtra University. Incentives Compensation Retirement Plans. Improving and Implementing Compensation Packages. 1991. Rock. New York. Suggested Readings 1. Wage and Salary Administration. Competitive Imperatives: Productivity. Course Contents Conceptual and Theoretical Understanding of Economic Theory Related to reward Management. 3. London. London.
Longman. Oxford University Press. Papola. Vision Books. 1987.A & Katz Henry. Industrial Relations and The Emerging Socio-economic Scenario. discipline and Grievance Management. 36 . 2nd ed. B. The Rayon Spinners The Strategic Management of Industrial Relations. Kochan. Industrial Democracy.7.1992. Labour Institutions and Economic Development of India. Sage. New Delhi.1994. Trade Union and The Management. 1992. Collective Bargaining. Course Contents Industrial Relations Perspectives. This course is an attempt to appreciate the conceptual and practical aspects of industrial relations at the macro and micro levels. Participative Management vs. New Delhi. Semester . Homewood. Webb. Collective Bargaining and Industrial Relations. . Rajkot 4410: MANAGEMENT OF INDSTIAL RELATIONS M. The Future of industrial relations New Delhi. Trade Union and the Employee. Industrial Relations and Technological Changes. Ramaswamy.R. Illinois Richard D Irish. Myth and Reality.A. 6. Sideny & Webb. E. Niland J . Geneva.1988. Melbourne.4 4.B.A. Employee Empower management and Quality Management. Productive bargaining and Gain Sharing. Suggested Readings 1.t.R. T. Participative Management and Co-ownership.1994. Legal Framework of industrial Relations.1998.s & Rogers. 3. Virmani. Negotiation and Collective Settlements.IV Objectives Organizational efficiency and performance are intricately interlinked with industrial relations.Saurashtra University. Role and Future of Trade Unions. 2. Mamkoottam. New delhi. etc. Industrial Relations and the State. 5. K Trade Unionism. Beatrice. ILO. Oxford University Press.
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