You are on page 1of 4

Unit 34: e-Commerce

NQF Level 3: BTEC National Guided learning hours: 60

Unit abstract

One of the most important developments in business in recent times has been the increasing use of e-commerce. It has revolutionised many marketplaces and opened up opportunities never before imagined. Businesses that are not exploring the use of e-commerce are in danger of finding themselves being overtaken by those who are utilising this technology. E-commerce uses the internet to build and enhance relationships with customers, partners and other businesses. This can involve processing orders electronically, handling customer service and cooperating with business partners. E-commerce can be conducted using the internet, intranets, extranets, or a combination of these. The unit starts by looking at the benefits and drawbacks for society of e-commerce and then investigates the technologies involved in e-commerce. This is followed by exploring the security issues surrounding the use of e-commerce, both from the business and the user perspective.

Learning outcomes
On completion of this unit a learner should: 1 Know the effects on society of e-commerce 2 Understand the technologies involved in e-commerce 3 Understand the security issues in e-commerce and the laws and guidelines that regulate it.

fluid pricing.co.co.uk. Consumer Credit Act 1974. international legislation. informative eg bbc. consumer led eg eBay. providing service. HTTPS. 24/7 trading. alternative income sources c) Drawbacks: consumer trust. domain names eg use of memorable names. programming requirements.co. FAQ. NoChex. firewall impact on site performance. economic and social impact due to speed of changes.Unit content 1 Know the effects on society of e-commerce a) Social implications: changing customer perspective eg providing added value. argos.com as well as . financial eg esure. newsgroups and forums. strong passwords. multiple registration of domains (. lastminute. pricing opportunities eg differences. search facilities. contact information eg email. impact on business and society as a whole. browser and platform compatibility b) Networking: TCP/IP addresses. Freedom of Information Act 2000. nationalrail. PayPal.uk) c) Payment systems: services available eg electronic cheque.uk. direct marketing.com. providing customer account/profile. download speeds. relatively low start-up and running costs. ‘spiders’. competitive edge. banners and pop-ups. Trading Standards. live-chat. order tracking. browsers. identity theft. product description problems. delivery issues.com. site name.com. portability. lack of human contact. phone contact. copyright legislation . ease and security. bank sites with web-only accounts 2 Understand the technologies involved in e-commerce a) Hardware and software: web servers. paying for prominence in search result listing. credit or debit cards d) Promotion: effective use of search engines eg use meta tags. bricks and clicks (integrating high street and online presence) b) Benefits: global marketplace.uk.com.co. security issues d) e-commerce entities: e-tailers eg Amazon. SSL. Computer Misuse Act 1990. web authoring tools. gathering customer information.co. storage size.uk. existing retailers eg tesco.uk. spam. database system.co. viruses. RSA certificates. lternative authentication methods b) Legislation: relevant legislation eg Data Protection Act 1998. dealing with complaints 3 Understand the security issues in e-commerce and the laws and guidelines that regulate it a) Security: prevention of hacking. establishing customer loyalty in a virtual environment e) Customer interface: usability issues.com. server software. service providers eg easyjet. ports and protocols. ensuring an effective user interface. manufacturers eg dell. ebuyer.

D2 P3 describe the hardware. P4 P5 P6 . M3 D3 predict and describe potential future of e-commerce and its impact on society. software and networking technologies involved in ecommerce describe how ecommerce systems can be promoted and marketed describe the security issues in e-commerce describe what and how legislation impacts e-commerce systems. benefits and drawbacks of ecommerce describe three different and current e-commerce entities M1 explain the potential risks to organisations of committing to an e-commerce system D1 evaluate the use of ecommerce in a ‘brick and click’ organisation that balances e-commerce with a continued high street presence justify the choice of security techniques used to protect an e-commerce system P2 M2 compare two different payment systems used in e-commerce systems explain how security issues in e-commerce can be overcome.Unit Criteria P1 describe the social implications.