®

DIGITAL
REPORT CARD
2018
A YEAR IN REVIEW

DIGITAL EXCELLENCE
TRUSTED PARTNERSHIPS &
TRANSFORMATIONAL GROWTH
INTRODUCTION

In 2018,
We delivered a phenomenal growth of an
average 268% in traffic across all our
customers here at Techmagnate. We
wanted to see the real metrics of what
we’ve achieved. The solution? We decided
to analyse our own performance.
SEO REPORT

“LEADING” BY EXAMPLE -
ANALYSIS OF BUSINESS VALUE DELIVERED

123%
117%

49%
45%

28% 27%

<25% 25% - 100% >100%

% GROWTH IN TRAFFIC IN 2018

Count of Project % Average Growth in Leads %

At the end of the day it all comes down to RoI - we know that!

Techmagnate has delivered phenomenal business value to all

its SEO customers in 2018 in terms of growth in traffic and leads.
We delivered an average of 85% growth in leads across the
entire clientele.

27% of all projects which received growth in traffic

1
of over 100%, saw an average growth in leads of 123%.

28% of all projects, which received growth in traffic between

2
25% and 100%, saw an average growth in leads of over 117%.

45% of all projects, which received growth in traffic upto

3
25%, saw an average growth in leads of 49%.
 CLIENT PERFORMANCE COMPARISON ON THE
BASIS OF THE KEYWORD PLAN SELECTED

126%
101 to 10000 258%
[Enterprise Plans]
27%
KEYWORD COUNT

49%
51 to 100
[Standard Plans] 332%

29%

81%
10 to 50 232%
[Small Business Plans]
44%

Average Growth in Leads % Average Growth in Traffic % Count of Project %

No matter what your budget - we deliver results regardless.

Mind you, we also only make promises we can keep.

Techmagnate has delivered fantastic results no matter

which plan a client selects.

Clients who opted for the Enterprises plans

1
benefitted the most with an average of
258% growth in traffic and 126% growth in
leads in 2018.

Clients who opted for the Standard Plans saw

2
an average of 332% growth in traffic and 49% growth
in leads.

Our small business clients fared well too. They received

3
an average of 232% growth in traffic and 81% growth in leads.
 CLIENT PERFORMANCE COMPARISON ON THE
BASIS OF COMPANY TYPE - B2B VS B2C

85%

B2C 297%

84%
INDUSTRY

82%

B2B 118%

16%
Average Growth in Leads %
Average Growth in Traffic %
Count of Project %

Our B2C customers did really well! They saw significantly higher growth in
traffic – an average of 297% and 85% growth in leads.

As for our B2B customers - they saw an average growth in leads of 82%
as well as steady growth in traffic of 118%.
DIGITAL EXCELLENCE
CLIENT PERFORMANCE COMPARISON
ON THE BASIS OF BUSINESS VERTICAL

87%
Real Estate 117%
5%
25%
Industrial 269%
5%

Home 111%
Improvement 1191%
7%
BUSINESS VERTICAL

51%
Healthcare 372%
15%

70%
E-commerce 454%
13%

Business 129%
78%
Services 17%
122%
BFSI 83%
17%
83%
Betting 783%
3%

Average Growth in Leads % Average Growth in Traffic % Count of Project %

When we analyse performance in the context of client verticals, things

get even more interesting.
While Techmagnate has a diverse clientele, we have the largest concentration
in the BFSI and Business Services industries. Our customers in these 2 sectors
received the maximum value in terms of leads with an average growth of
122% and 129% respectively.
In terms of traffic, our clients in E-commerce and Healthcare, the 2 other sectors
where we have a large concentration, saw an average growth of 454% and 372%
respectively. But in the Home Improvement and Betting Sectors, we outdid
ourselves with a whopping average growth in traffic of 1191% and 783% respectively.
Key learning apart from analysing our clients’ growth trajectory?
People love spending on themselves and their homes!
In terms of leads growth, we have achieved great percentages. The BFSI, Business
Services and Home Improvement sectors saw 122%, 129% and 111% average growth
in leads respectively.
 CLIENT PERFORMANCE COMPARISON
ON THE BASIS OF MONTHLY TRAFFIC

89%
MONTHLY TRAFFIC IN THE 1st MONTH OF ENGAGEMENT

>100,000 416%
19%

76%

1001-100,000 270%

61%

108%
<1000 125%

20%

Average Growth in Leads % Average Growth in Traffic % Count of Project %

Website Traffic - the one type of traffic everyone wants!

No matter what the monthly traffic was at the time of onboarding,
Techmagnate customers have seen solid growth in traffic and leads,
both. We’ve consistently delivered great results for websites of all sizes.

20% Small Websites with monthly traffic <1000 saw an

1
average growth of 125% in traffic and 108% in leads.

61% Medium Websites with monthly traffic between 1,001 and

2
100,000 saw an average growth of 270% in traffic and 76% in leads.

19% Large Websites with monthly traffic >100,000 saw an average

3
growth of 416% in traffic and 89% in leads.
TRUSTED PARTNERSHIPS
ORM REPORT

ANALYSIS OF OUR CLIENTS’ ONLINE

REPUTATION MANAGEMENT PERFORMANCE

83%
79%

67%

33%

<100 >100

NUMBER OF NEGATIVE LINKS

Count of Project % Reduction in Negative Links %

It takes a long time to build a solid reputation and only 5 minutes

(or a handful of annoyed customers) to ruin it - that’s where we come in.

Techmagnate has delivered phenomenal business value to all its ORM

(Online Reputation Management) customers in 2018. By removing negative
links from Google SERPs we have helped these brands repair and enhance
their reputation online. We reduced an average of 81% negative links across
the entire clientele.

We pushed down average 83% of negative links beyond top 20 search results
1
for clients with upto 100 negative links at top of the search results, comprising
67% of ORM clients.

For the remaining 33% clients, with more than 100 negative links at the top of
2
search results we successfully pushed down 79% of negative links.

No room for negativity! We have also successfully pushed down 90% negative links
from Finance, Franchise, Health and Technology sectors.
TRANSFORMATIONAL GROWTH
 PPC REPORT

ANALYSIS FOR GROWTH IN CONVERSION %

AND COST REDUCTION

-5%

>1000000 INR 20%

MONTHLY BUDGET

22%

11%

<1000000 INR 111%

78%

Reduction in Cost % Increase in Conversions % [period vs period] Count of Project %

Great results no matter what the monthly budget!

Irrespective of the budget at the time of onboarding, customers
have seen solid growth in conversion.

78% of clients, with a monthly budget of less than Rs. 10 Lakh,

1
saw an average growth of 111% in number of conversions. There
was also an average reduction of 11% in Cost per Acquisition (CPA).

The remaining 22% - our Enterprise Clients, with monthly budgets

2
of over Rs. 10 Lakh, saw an average growth of 20% in conversions.

All in all, we delivered an impressive overall average growth of 91% in

3
conversions along with an average reduction of 8% in CPA
across clientele!
SO, HOW DID WE CALCULATE THIS DATA?

Growth in Organic Traffic: We took the sum of monthly organic traffic

for the engagement period and compared that with the sum of monthly
organic traffic for the previous period.

Growth in Organic Leads: We took the sum of monthly organic leads

for the engagement period and compared that with the sum of monthly
organic leads for the previous period.

Growth in PPC Leads: We took the sum of monthly PPC Leads for the
engagement period and compared that with the sum of monthly PPC leads
for the previous period.

Reduction in CPL: We took the average CPL for the engagement period
and compared that with the average CPL for the previous period. Average was
calculated by dividing total PPC Spend during the period with the total leads
generated during that same period.

OTHER THING TO NOTE:

Data includes all SEO, PPC and ORM projects that either ended or started in
the calendar year 2018.

Engagement Period of projects varies from 6 months to 12 months, but each

project was active for at least 6 months.

The data includes SEO projects where we weren’t able to deliver results because
either the client didn’t share FTP access or didn’t implement on-page suggestions.

The data doesn’t include 14 projects which lasted less than 3 months for
multiple reasons.
 REACH US

101 - Kundan Nivas, 2nd Floor

Harinagar, Ashram Chowk,
New Delhi, Delhi India 110014

+91-9910308266, +91-11-43534779

enquiry@techmagnate.com

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