Table of Contents 1.0 EXECUTIVE SUMMARY 2 2.0 COMPANY DESCRIPTION 2.1 Vision Statement 2.2 Mission Statement 3.0 PRODUCT DESCRIPTION 4.0 SITUATION ANALYSIS 4.


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Apple Ibangle Presentation Link

1.0 EXECUTIVE SUMMARY The marketing plan includes the fundamental for the introduction of a unique and ingenious product known as iBangle by Apple Inc. The analysis of internal and external of the organisation, competitive environment enables the team to propose dynamic and constructive strategies for iBangle to fulfil the company’s objectives and strategic mission. The iBangle will be introduced as another innovation of Apple and marketed as mp3 player in portal music player (PMP) sector. This also will enable Apple Inc to penetrate and dominate the PMP sector and emerge as leader in innovation of unique products as well as successfully gain market share. The marketing strategies are outlined to gain market segment size of 102,665,043(targeted) male and 103,129,321(targeted) female of 15-64 years with forecasted sales growth average at 4.8% over next 3 years and profit of USD 8,229,000. The accomplishment and success of iBangle will be measured with the capture of market share in PMP sector, as well as penetrating geo-clustering targeted market in across the global.

2.0 COMPANY DESCRIPTION Apple Inc. was formed by Steve Jobs and Steve Wojniak in April 1976 and incorporated on 3rd January 1977. The organisation’s headquarter is situated at Cupertino,California.The current CEO is Steve Jobs. Apple Inc. mainly involved in industry related to computer software, hardware, and consumer electronics.The organisation mainly design, manufacture and market product that varies from personal computer, portable digital music players, mobile communication devices and various related software, services, peripherals, and networking solutions. The main distribution channels are its online stores, retails stores, direct sales, and others. Moreover, the customers range from consumers, corporations, small and medium business, education, enterprise, governments and creative customers. The organisation currently has 35,100 employees and growth of 62.5%. According to fiscal year ending report of September 2008, Apple Inc. had generated the following revenue and shows growth of 35.5% for one year growth and about 38.3% of income growth:TABLE 1: Financial Data of Apple Inc. for 2008( s=AAPL&annual) 2

0 PRODUCT DESCRIPTION ‘iBangle’ will be future version of iPod product and will be positioned as the bracelet iPod that available in the market.2 Mission Statement Apple Inc is committed to provide a futuristic and empowered music listening experience to the customer through iBangle. 3.Total Revenue Gross Profut Net Income Total Asset Value Total Cash Flow USD 32479000 USD1114500 0 USD 4834000 USD 3957200 USD 2523000 2. dominate the market.1 Vision Statement iBangle product will enable Apple Inc to establish as market leader inportal music sector Apple Inc can be arevolutionary organisation in providing digital lifestyle for customers 2.The iBangle features and design as shown below :- 3 .It will be equipped with 2GB capacity and different sizes to accommodate customer’s wrist. 4 .google.(www.

The product is made of aluminium. This shows steady growth of iPod since 2005. it increased about 383% from 2005.1. This projects strong value of brand position in the customers. The product also marketed as funky and matchless alternative device for portal music device and packaged as unisex outlook that be suitable to be worn by men and women.1 Usage Apple Inc.The product will be able to provide exceptional music listening experience and have multifunction as mp3 player as well as hand accessory (bangle).1 INDUSTRY ANALYSIS The sale of 21. 4.0 SITUATION ANALYSIS 4. Chart 1:iPod Unit Sales(www. has sold 22.0 million units in Q1 of 2007 also shows 50% higher than Q1 of 2006.macworld.1 million iPods during 2008 holiday season compared to 4580 unit in 2005. Moreover. we strongly believe that iBangle can penetrate the usage trend since this is a variant of iPod.html) 5 . Therefore.

finance. 8-track player was introduced and followed by personal cassette player in 1979 and later with walkman.Customer preference to better sound quality b. walk disc player.3% in population by Apple had gain revenue of 48% from iPod Business Division in first fiscal of 20074. meanwhile other music related products contributed 9% of total profit. The taste and trend of portable music players change tremendously among customers.The storage capacity is bigger and customers can opt for different sizes compared to other devices. The factors that influence the evolution in the trends are:a. until MP3 player and MP4 sizes of iPod and mp3 players are more compact and easy to carry.3 Profitability & Future Growth Potential(www.4. features and benefits like iBangle can gain customer interest as well as market demand 4. acc. We estimated that growth of average of 4% in sales based on forecasting projection by year 2012 and expansion of 18.The introduction of storage format like mp3. c.1.2 Trends In 1960. 6 . d. and wma enable to customer to store more music compared to earlier earlier version The market trend is expected to show prolonged growth and future products of portable players that have sophisticated design.

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The sales of 22.1 million iPod show the customers consumption of Apple products.1 Brand Position Apple Inc. is one of the most progressive and established IT brand in the IT industry. energetic.2.The supremacy loyalty of customers shows that Apple managed to gain customers as well as sustain them. and quality and it generated loyal and enthusiastic customers that support Apple brands. The customers subscribes to services and products that offered by Apple and willing to come back for more Apple products lines.2. sophisticated. This can create opportunities for Apple to market iBangle more proficiently 8 .1. Apple products often associated with concept of fun.1 Strength 4. The organisation had managed to create strong brand value position among its customers.4.

and manufacturing new products for its customers compared to the competitors like Sony. 9 .0 million in 2008 and USD 2.1. Therefore.2.2. Samsung.2 Financial Strength Apple Inc have stable and strong financial factor in the IT industry. Apple Inc can create market opportunity for iBangle more efficiently because the customers are more perceptive and easily accept Apple products compared to other brands due to brand Samsung. the recognition of Apple brand in the international arena also can generate international market opportunities for iBangle.3 Innovation and Improvement 4. Moreover.4.2 Introduction of new products Apple had been massive designing. Therefore.3. and market iBangle in the targeted market. The organisation managed to generate net income of USD Apple can penetrate PMP field with new products like iBangle efficiently.3 Brand awareness The Apple has developed strong brand awareness among customers and in the international market.1 Strong Competition Apple Inc also faced competition in today’s global oligopoly market since the industry is been influenced by several major competitors such as Sony. 4. 4. 4.2.1 Better quality control implementation The Apple Inc also can increase its quality control sector to be able to provide more enhanced and quality product to its customers.2.2.000 of Cash flow(www.4.3Opportunity 4. This shows that the organisation have capabilities to invest sufficient amount to design. manufacture.4Threat 4. HP and others.1.2.

These dilemmas can affect launching of iBangle in certain countries such as South Africa.4. The financial crisis can force customers to retreat and not support any new products due to personal financial problems. Thailand.3COMPETITORS ENVIROMENT Apple Inc.2. 5. and others even though there is vast market opportunity. Sony had been veteran in portal music device circle and later entered by Apple. However. To establish as market leader in portal music player sector by increasing market share To enable Apple Inc to monopoly the portal music device sector share by 75% by year 2012 10 .2. 4.2 Financial Crisis The inconsistency of global financial stability and world stock market can induce crisis and problems for Apple Inc during introducing new products to the market. top competitors that have capabilities and financial strength to produce similar products with Apple are Sony and Blackberry especially for products like MP3 and MP4. Philippine.0 MARKETING OBJECTIVE The marketing objectives of iBangle for Apple Inc as follows:To establish as market leader in creating and manufacturing innovative products in IT industry • To enable Apple Inc to satisfy. fulfil and equipped the consumer’s personality and lifestyle needs as well to increase Apple popularity as an icon in digital lifestyle product. IBM and HP. Samsung.’s main competitors in IT industry are Sony. manufacture product that have similarities with iBangle.venturacountystart. Apple managed to capture 50% of marketing share since 2005 but Sony also progressively gain market share of 20% in 2006 and 30% in 2007(www.3 Political Unstable One of major crisis that the organisation will face during launching iBangle is political instability in some countries in the world.4. 4. transition of ruling power and others. This can cause by few factors such as internal political power It shows that Sony has capacity and resources to design.4.

2 Segment Needs iBangle will be a device that accommodate social needs of customer such as it will be perceived as one of tools of digital lifestyle. 6. brand conscious and digital lifestyle. easy. jogging.3 Segment Trends The current trend shows transcend from wired and bulky PMP to light. Meanwhile. less wired or wireless and multifunction players like MP3 players. market opportunity for iBangle is far vaster due to trend transformations.S 6. Therefore. luxurious activities such as exercise.5 Size of Segment (Population) 11 .1 Segment Identification iBangle is a version of MP3 player that can be worn on wrist to be launched within the portable music player (PMP) sector in U.4 Segment Growth Potential According to statistic report. The trends also change towards wireless player.3% over next 5 years (2015) for 21 years and above subsets. compact in size. It also cater personal needs such as for customers that want to experience music without tangled with wires when they performing the daily activities. 6.To enable the Apple Inc revenue from iPod BusinessDivision to increase to 63% by year 2015 6.93% and 19-24 years old is about 10. the segment growth can be projected increase of 18.52%. anticipated growth is 0. surfing and others activities. fun and cool device and sense of belonging within peer group. 6. brand that need to be owned. more capacity. the segment for 14-17 years old.0TARGET MARKET 6. cultural lifestyle and others needs.

customised according to wrist size. benefits. personalised mp3 player (other people might not notice the player) and the first mp3 player in the world designed as bangle. and cool products such as iPods. features. better music quality. and unique design of iBangle can aid the company to create impression of must have mp3 player in the cognitive mind of customers. • User Positioning: iBangle as the most suitable and coolest trend for digital lifestyle oriented customers Even though iBangle main function is mp3 player. wireless ear headphones. Apple will be developing unique selling proposition (USP) for iBangle by differencing iBangle from other mp3 player through its designs. 7.129. Moreover. and manufacture creative. the size of segment 15-64 years old consists of 102. portray cool look. Moreover. Apple also will be providing quality and excellent customer service for iBangle customers. The success of iPod in 2000 as shown below is an example of people acceptance of Apple products. it also will be marketed as hand accessory.0POSITIONING STRATEGY Apple has been enable to create and revolutionised the portal music player sector by adapting to visceral design. iPod managed to became measurement against any portal music players since its penetration into the market.665.According to statistics report of CIA.043 male and 103. Apple has strong brand personality (image differentiation) among its customers and worldwide can enable them to market iBangle to the targeted market more efficiently. and download music via Bluetooth • Product Positioning: the shape of bangle enable customer to wear at wrist. The organisation will be adapting strategy of product differentiation in marketing iBangle in the market.9 Therefore. and benefits that shown below Benefits positioning: listen to music without tangles of wires and wear it as accessory • Features: include multi-track touchpad. The features. innovative. 8.0MARKETING STRATEGY 12 .321 females. iBangle player will be adapting strategy by being the ultimate must have mp3 player in the perception of customers.

originality and think different. Apple had worn eight iF (International Forum) Product Design Awards at CeBIT 2008 show in Hanover.1.ezinearticles.5The other factors that create differentiation for iBangle is the Apple managed to create emotional benefits12 for its users. stylish design. 8. trendy. 8. cool. iBangle is new product to the market and currently no imitation products. 8. easy to use and constructive customer service 8. Apple logo is embedded on the bangle and the colour for iBangle is silver to cater for unisex customer as well as to establish as stylish bangle. This enable iBangle to gain status as ‘eco-friendly product’ and infiltrate environmental concern oriented customers. The brand personality adapted for this product consist ofstylish. It also can function as hand accessory. Therefore. As for 13 .1. proactive and comprehensive marketing campaign can enable iBangle to be recognised immediately and sales of the product will be accelerating progressively. Therefore. Apple is known to produce award winning innovative products as stated below.1.1 The core iBangle is mp3 player that worn at wrist equipped with wireless ear headphones to listen to music.1. The trade name is iBangle™.3Based on life product life cycle.6The iBangle also considered ‘green’ product since the main component to manufacture iBangle is aluminium. iBangle also can provide emotional benefit to customers in form of maintaining simplicity.1 Product Strategy 8. Aluminium is one of the most recyclable materials.2The actual product The design of mp3 player is unique and innovative by Apple and be worn wrist. an Apple product.(www. Moreover.4The unique design of iBangle will enhance its’ differentiation among existing portal music players and generate advantages to the product.8.1.1. The iBangle also equipped with 1 year warranty and customer service 8. Germany for out of nine products that were submitted for consideration.

The profit margin is 30%. The price of iBangle will be at USD 390. Since Apple had be able to portray themselves as icon of PMP sector through introduction of iPod generation. iBangle is can create massive demand among customers due to its unique design and features. Apple Inc should given important aspect toward customer demand. The price will be set at USD 399. therefore Apple have to establish as market leader for iBangle. potential substitutes produced by competitors is possible.2 Price Strategy As for pricing strategy for iBangle.8.00 at introduction stage and price will be reviewed at later stage of product lifecycle. quality and features. only 10.00. branding Apple logo on iBangle will increase its value and perception among the customers. This is because at initial introduction. One of the examples of successful pricing strategy can be seen in sales of iPod in the market and it shown in Chart 2 www.S. there are several factors should be considered as such consumer demand. product lifecycle and potential substitutes. This can create market demand for iBangle since it has unique characteristics. The organisation also has advantages such there is no substitute or imitation product like iBangle that available currently on the market. The skimming price strategy will be adapted to market iBangle to the customers.000 units will be produced and marketed in U. Therefore. Apple had become one of the most powerful icons in the IT industry due to its visceral design. However. unique products.1.7The iBangle product has another distinguish advantage that is the brand name of 14 .finance.A. 8.

online store also can boost the sales of iBangle.3.3Promotion Strategy .1 Objectives • To create strong awareness about iBangle throughout the target customers (14 to 29years old) as well as parents • To penetrate and increase market shares in portal music player sector and override competitors One of the promotional important outputs is to portray iBangle as ‘the futuristic mp3 player and the coolest product for everyone’. However. one of the most powerful media is Internet media. 15 . The internet usage in United States is about 223 million in 2008 www.cia. The media selection for promoting iBangle is varies for the selected customers group.8. It shows creative advertisements via online can penetrate the target customer faster and more efficient. Moreover.

american male magazine. radio shows can create brand awareness among the customers. Other than that.ESPN Universities channels. Apple also will be using electronic media as advertisement arena to launch iBangle to the world. Media Television Radio Magazine Internet Outdoors Other Examples MTV. The personalities from sport arena such as Cristiano Ronaldo.The product will be worn by these stars in the video clips and photography session for magazines and events. and S. This is to target sport oriented customers. The celebrities spotted with iBangle can create brand awareness among customer more massively. John Lennon. unique advertisement such as constant advertisement about iBangle at prime time TV shows.MIX96 For girls: cosmo. use famous ‘free thinkers’ like Pablo.prints. Mahatma Gandhi17and others to shows that Apple product is unique and different from others. Apple also will sponsor prime time TV shows like ‘Leverage’ and ‘C. Apple is planning using teen idol Hannah Montana as teen ambassador to promote iBangle to teenagers group. in order to penetrate the current trend and culture.ELLE For Boys: Sport mabazine. Missy Elliot.S.ibangle brand is drawn on cheerleader 16 . McGee also will be recruited to promote iBangle. and World League.Moreover.I’ to promote iBangle for the young adults customers. NBA. Apple will be running advertisement on iBangle during important events like Super bowl games. Banner Advertisement pop up advertisement billbords. and unique advertisements to promote their products such as in using slogan ‘Think Different’. Furthermore. iBangle will be attached to celebrities such as Beyonce. The advertisement of iBangle will be aired during the Showtime to capture young adults’ attention on iBangle Table 2 shows the selection of media that used for iBangle promotion. and Jason Marz. Therefore.e-Billboards Body art. Apple is knows for creating innovative. Apple also will be using idols and international stars to promote iBangle.

online stores b.00 17 . iBangle will be launched and marketed at all Apple retails stores across the country for the success of iBangle.0FINANCIAL PROJECTION & EVALUATION Average-Cost Pricing A. Calculation Of Planned Profit if items are sold Calculation of Cots: Fixed overhead expenses 10000 $200. Apple managed to gain USD 1.45 billion from 208 stores in 2008 www.calculation of actual profit if only item are sold Calculation of Cots: Fixed overhead expenses 10000 $200. the company will be choosing distribution channels such as a. retail stores c.Public relations publicity during a sport Sponrship activites such as for formula1 Press release about ibangle. Therefore. online stores also another important distribution channel that can aid the sales of iBangle and will be able to penetrategeo-clustering segment more proficiently.00 B. 9.Moreover.4 Place Strategy Other than ensure that retail store is one of the most successful distribution channels. 8. direct sales One of the most established distribution channels is Apple retails stores.ejshmidt.massive electronic media coverage.

0 00 $900.0 00 $3.00 0 $3.0 00 $900.00 Cost Classification For an Ibangle Compone nts Total Costs Variable Fixed $18.000 $390.900.900.00 0 Calculation of profit(or loss): actual unit sales x price (below) Mius Total Costs $3.990.000.0 00 Labor and Materials Total Costs 0 700.090.00 0 $3.000 0 180000 0 50000 50000 0 20000 150000 0 110000 110000 0 0 0 85000 36000 490000 85000 Operation Expenses DIRECT LABOUR Direct Supervision Social Security Materials Operations Overhead Subtotal Non Operating Expenses Advertising Promotion Field sales Product management Marketing management product development Marketing research Customer service 35000 20000 15000 15000 20000 50000 20000 70000 0 0 0 0 0 0 0 50000 35000 20000 15000 15000 20000 50000 20000 20000 18 .Labor and Materials Total Costs "Planned" Profit Total costs and planned profit Calculation of profit(or loss): actual unit sales x price (below) Mius Total Costs Profit Calculation Of Reasonable Price: Expected Total Costs and Planned profit Planned number of items to be sold Reasonable price 0 700.0 00 $3.000 $900.000.0 00 $10.00 0 $3.900.00 0 3.000 $900.

the price of iBangle for introduction stage will be USD 390. Contribution Margin Statement for I Bangle Product Ibangle Income Statement 31-Dec-10 Revenues(no.of Units X price) DIRECT LABOUR Direct Supervision Social Security sales force comission Customer service Materials Operation overhead Total Variable costs Contribution Margin rate contributionmarging amount Fixed cost Operation overhead Advertising Promotion Field sales Product management Marketing management product development Marketing research Customer service Testing General & Administrative Total fixed costs operating profit 3900000 180000 50000 150000 100000 70000 110000 75000 735000 30% 1.170.000 10000 35000 20000 15000 50000 20000 15000 20000 50000 50000 30000 315000 855000 19 .00 will margin profit of 35%.Testing General & Administrative Subtotal Total 50000 29500 0 0 50000 50000 30000 275000 65500 540000 360000 Based on Table 3 and Table 4.

000. projection of profit margin is 30% and iBangle profit contribution to Apple revenue by 2010 is USD855. 20 .Based on Table 5.

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0CONTROL MECHANISM AND EVALUTION OF EFFECTIVENESS Moreover.0 IMPLEMENTATION PLAN 11.10. the marketing strategies are efficient and progress constructively according to projection especially in sales and penetrating targeted market. the marketing team also have to implement effective control mechanism and evolution of effectiveness method in order to ascertain the launch of iBangle is successful. The suggested apparatus had been designed to aid the department to evaluate the effectiveness of iBangle marketing plan and objectives are shown below:- 22 .

c.The department will conduct customer survey to obtain report on the customer’s satisfaction toward iBangle to gather suggestion improvements that might be needed to enhance the second generation of iBangle in the future.Quality Control mechanism also will be introduced in order to monitor the quality of iBangle since this is the debut to the market. Looking ahead. the re-evaluate the market needs. During the second quarter. This can ensure the quality of iBangle will not be compromised. Fiscal second-quarter revenue reached $7. This will enable the team to capture any defects. defects. and prepare marketing strategies to gain more customers in the future.2 billion.a. faulty parts that can occur after the customer purchase and use the product.Customer Service and technical support team will be established to aid the customers regarding any problems. Apple isn't yet feeling it. or 87 cents and $1.00 earnings per share.289 million Macs. How's 43 percent revenue growth? If there is a U. technical problems and others. Apple continued to deliver strong results. posting its strongest fiscal second-quarter revenue and earnings ever.05 billion. in part because of MacBook Air 23 .The department also will generate and implement comprehensive plan to monitor the sales of iBangle. Net profit jumped from $770 million a year earlier to $1. and $1.Constant market survey and research such as questionnaire method. economic crisis.S. b. Apple Q2 2008 by the Numbers News Analysis. d. Apple sold 2. Mac sales grew 51 percent year over year.16 earnings per share. Apple predicted fiscal third-quarter revenue of $7.43 million being portables. respectively. observation on consumer behaviourism will be implemented in order to evaluate the acceptance of iBangle among its customers. e.51 billion. Mac inventory increased about 60.000 units during the quarter.26 billion a year earlier. Mac revenue grew 54 percent year over year—61 percent for portables. up from $5. with 1. the strongest Apple has seen in two decades. up 33 percent year over year.

Apple announced iPhone 2.As expected. Based on analyst numbers.0 on March 6 24 . The company ended the quarter with four to six weeks of iPod inventory.0 software. but didn't realize all the revenue. MP3 market share.73 million iPhones during the quarter. which is now expected at the end of June. Apple claims 73 percent of the U. related to Apple offering the software update for free. Apple shipped 10. but bumped up following price cuts. Related: Apple ended the quarter with about 50 million iTunes customers Apple shipped 1. Shuffle sales declined. iPod units marginally gained year over year (1 percent) and declined sequentially (52 percent). Apple won't realize revenue or product cost on iPhones sold after March 6 until the release of iPhone 2.64 million iPods during the quarter.S. The decision is one of those accounting things.

even unlocked. While iPhone sales declined 26 percent sequentially." said Apple Chief Operating Officer Tim Cook on Apple's earnings conference call. "We expected iPhone to decline more sequentially than it did. Cook said. Apple couldn't meet demand.Apple claims that more than 200. Clearlysomebody is interested in connecting the iPhone to Microsoft Exchange Server. One-third of Fortune 500 companies and 400 educational institutions have signed up for the iPhone Enterprise Beta program. He described the shortages as a "proxy for the worldwide demand of the phone. People have been buying phones from Apple stores with the intention of activating them later. particularly among its company stores. He acknowledged inventory as being "low" in Europe and the United States. Despite the shortages." That could be construed to mean that phones bought in the United States are ending up elsewhere. Apple executives expressed confidence that the company would sell 10 million iPhones by the end of the calendar year. 25 . Cook wouldn't quantify the number of unlocked phones but acknowledged that it is "significant".000 developers have signed up for the iPhone SDK.

000 Macs. Direct sales. which sequentially declined slightly to 44 percent of the quarter's revenue. Retail store revenue rose 74 percent. up 57 percent year over year. Be careful: That doesn't mean all those customers bought Macs. Apple stores sold 458. Average in-store sales increased 48 percent. a 67 percent year-over-year increase. New stores are coming to Australia and China. Apple stores had 33. sales were strong in all Apple's geographies. in unit shipments up 45 percent or more year over year in every region 26 . were 53 percent. The company claimed that 50 percent of customers were new to Mac. That said. whether in-store or online. Apple plans to have opened 45 new stores during fiscal 2008. Apple ended the quarter with 208 stores.Apple retail stores posted a shockingly strong quarter. Overseas Apple retail stores appeared to have little impact on broader international sales. 27 outside the United States. among other countries.7 million visitors during the quarter. up from 49 percent a year earlier.

Inc. J. 32. 2008 6:30 PM. Apple generated $1 billion in cash during its fiscal second quarter. Posted by Joe Wilcox on April 23. Education sales were up by 35 percent year over year in the United States. 1999. J. Marketing Management.. The McGrw-Hill Companies.9 percent.. W. 1997. John Wiley & Sons. the strongest growth Apple has seen in eight years. HEYMAN. Understanding Business. MA. P..0REFERENCE KOTLER. & MCHUGH.2008. Apple's gross margins for the quarter were better than expected..1 percent a year earlier. DONNELLY.4 billion.300 stores by summer.5th Edition.S. ending the quarter with $19. 27 . A Preface to Marketing Management.Apple's Best Buy expansion briskly continued to 400 stores at quarter's end. New Jersey.J. All You Need is A Good Idea. Cook observed that the growth results come well ahead of the traditional educational buying cycle.9th Edition.. but still down from 35.. Simon&Schuster Co. . Apple expects to be in 600 of Best Buy's nearly 1.JAMES H. MCHUGH. PAUL PETER.. Irwin. 12.. NICKELS. H. JR . New Jersey.Inc. MA.

. Available from http://www.macworld. San Francisco.marketingminds.html ELMER-DEWITT. Available from http://apple20. This ipod is full of Air[online]. MULLER.. Available from 28 . T. The McGrw-Hill Companies .blogs.S.html[Access ed 20th May 2009] YAMADA. MrSwing. Yanko Design.2006. San DALRYMPLE.macworld. COHEN.Inc MARKETING MINDS.RIES.2008. Mac Publishing LLC. Mac Publishing MOREN.58 billion profit[online].. T. 2008.html DALRYMPLE. AL. San Mac Publishing LLC.2006. Apple scores high marks in customer satisfaction[online] DALRYMPLE. Available from http://www. Positioning: The Battle for your Mind. MA. Marketing Minds. Apple reports $ Available from http://www.. TROUT.. Available from http://www.San Francisco. J. Apple scores high marks in customer satisfaction[online]. Analyzing Apple's iPod Business[online]. J. consumer market share now 21 percent[online].D. P.. Mac Publishing LLC. Analyst: Apple’s U.mrswing. Apple Branding Strategy[online].MICHAELS. Cable News Network.2008.P. Analysis: Inside Apple’s iPod Sales Figure[online]. Available from http://www.

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