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PROJECT ON DIGATAL MARKETING

Submitted By:

Avinash 4NY18MBA16
Jeevan Kotian 4NY18MBA27
Padmavathi 4NY18MBA47
Rathvish K 4NY18MBA58
Tanush 4NY18MBA83

Submitted To:

Prof. Shilpa Praveen


Assistant Professor
JKSHIM, Nitte

Date of Submission
Task 1
About the company:
Spark view was started in year 2015 by Mr Nithin Kumar. It is located in Adyar, Mangalore.
Mr Nithin also works in axis bank in Mangalore but his main work is business is spark view.
The tagline of the company is “Dream the impossible dream-let us do the rest”. Initially Mr
Nithin Kumar started with renting sounds system. Then he entered decoration business for
marriage, Birthday Parties etc. Up-until now they have done over more than 40 decorations.
Spark view has done decorations for colleges like Sahyadri Engineering College and Amrutha
College. Spark View is well known in City Centre mall shops for its decoration. They have
done decorations for shops like London Street. Spark View buys its flowers from Bunts Hostel
and karstreet Mangalore.

They hire third party decorators who are expertise is in flower decorations. There are only one
fixed employee in this company, others are students from nearby places Spark View has its
own sounds system and it hires DJ for Mehendhi functions. The company has its own lighting,
chair, artificial flowers, and sofa cloths etc. Spark View doesn’t have proper place for storage
of his equipment’s. Spark View has started dance classes, it’s been active from past 2 years.
Mr Nithin believes that for gaining customers they main key aspect is to maintain a good
relationship with the old customers. Because if you provide best service to the customers they
tend to recommend the company name with their friends and relatives. This how the business
has been getting orders till now.

Spark View Services:


 Marriage
 Birthday parties
 Shops decoration
 Mehendhi
 Sounds and DJ

Reason behind choosing Spark View


 Business type
Spark View is event organizers company, as thee already many famous event
companies in Mangalore we thought we could explore the market of event organizers
in Mangalore. This business is very seasonal based business and these type of business
should recognized by people so we thought the digital marketing platform will be the
best opportunity for us and we could use different aspects of digital marketing in this
business.
 Location
Spark view has very good locational advantage because it is located in Mangalore.
Mangalore has population of more than 6,00,000 in the month. And in the season time
there hundreds of people who gets married and in other times there functions like
birthday parties and shop decoration so there many opportunity for Spark View in
Mangalore to keep on doing business even when it is not season time for marriage. And
the social media user rate is really high in Mangalore so this could me opportunity for
us to implement in the digital marketing very effectively. And our group had any
questions that we had to ask to the owner of the company we could just visit him
because Mangalore is not that far from Karkala.

 Services
Spark View provides services like marriage, mehendhi, shop decoration, birthday
parties and sounds these services are the advantage of Spark View because through the
picture of these services could be a good marketing show case foe the company.

 Social media advantage


One of the main reason why we choose this company is because we think the company
will have edge over social media campaign than any other business. The pictures of the
business itself will be good marketing advertisement for the company because the
decorations can be very attractive ad in social media.

HUB and Spoke model

Google
AdWords

Google My
Bussiness SEO

Spark view
Instagram Facebook

Email Google
Marketing Analytics
Google AdWords
Google AdWords it is one of the powerful platform for advertising our events on website. It
will help to increase the leads and income. We are investing the money on Google AdWord
defiantly we get the money from the best deals and business it almost instantaneous and
transparent. We are using more appropriate keywords will help to identify the business very
easily. Adword works faster than SEO it will run on multiple keywords at a time. For example
use Mangalore top event and stage decoration these are all the main abbreviation using the
SEO. and we are using 5 keywords that are best event management company in Mangalore, DJ
and sounds rental company in Mangalore, birthday party organizer in Mangalore, marriage
decoration company in Mangalore, event management company.it will more help to the
company because people did not now about the exact name of the company but normally they
using to search these keywords and we have to pay in Google AdWords that will show our
company name at the top and firstly people connect our company and start business. . For
AdWords it costs around Rs.382 daily and the reach is 8,867 to 14805 per month. And we can
easily reach the customer. Once they give an opportunity to serve and we hope that next time
defiantly they give an event and also they advise to others because of the quality and service.
SEO
SEO (Search Engine Optimization) is considered to be an organic way of increasing the traffic
of our website. It works mostly like AdWords but this free of cost, AdWords id with cost and
also it is more costly than any other methods. To give a higher ranking to a website Google
always considers to two types of methods which are on site and off site traffic. Onsite is a
method in which to increase the keywords to get higher raking, for which company should
increase the keywords within the company website. In our case first step was to recognize those
keywords which could are popular and then figure out a way to include those words inside our
website. The keywords which we have included are marriage, event management, Mangalore,
birthday parties and sounds and DJ rental these are the keywords which are used by the
customers so we have included these keywords in our website and also in our blogs. Next
method which Google considers is offsite SEO, which is backlinks that could lead to our
website. We have mentioned our website link in our Facebook page and Instagram page and
also we have suggested the company to mention the website link in whatever advertisement
that they are going to do. These backlinks will also increase the traffic our company. So the
Google will consider these facts and it may increase our ranking.

Facebook
https://www.facebook.com/Sparkviewevents/

Facebook is a one of the powerful social media used into connecting the people and also build
the relationship to the peoples. It is more effective because of it reach the people from one
place to another and it cover the wide range. Our chosen company is spark view. And they
using the Facebook to advertise and start the business and deals. Our main target location is
mangalure in and around and it is advantage to our business because of its population and
standard living of the people. There is more than 7 Lakh people stayed and cost of the people
using the smart phones and also many of them are the Facebook user. And we have Facebook
page spark view event management. It may have a many photos about our event and also have
a contact details it will easy to the customer to contact. We suggested to the company owner
Mr Nithin Kumar to promote their business page through Facebook ads it will cost around 299
for 4 days promotion the reach will be 2700 to 7800 people. Facebook is sometimes used the
search engine so we have to upload the particular attractive and customer easily grasp our
profile and easily recognize our brand. And many of the follower want see uploads and we
have to maintain our account very carefully. Loyal customer have always put the review and
feedbacks about our event and our comments may helpful to the new customer and it will come
on the news feed. Facebook algorithm values may help. And we can put the post and status
also. Status will shows the daily routines of the event and we upload the event poster.
Google analytics
Google analytics is one the best analytics software for businesses. It is Google's free web
analytics service that allows you to analyse in-depth detail about the visitors on your website.
It provides valuable inputs that can lead to success of the company. We have done the website
through wix.com and in which they provide services of Google analytics. Google Analytics
provides information like number of visitors and page views, through which page they came
from, how long they stay, what are keywords that they used to find your site, and more. It can
be done by Adding our Google Analytics Tracking ID to our WixSite and this feature is only
available for sites with a connected domain. A company can engage directly with a third-party
service provider by using this service. It is helpful for our website so we can track all the data
of The people who visit your website like their age, gender, interests, devices and location can
be seen and what are the keywords they are using to come to your site and how much time they
spend in the site it is very helpful for our marketing of our business.
Email marketing
Email marketing is the exceptionally successful computerized advertising methodology of
sending messages to visitors of website and clients. Showcasing a well-built messages to
convert visitors into clients, and transform one-time purchasers into steadfast, raving fans. We
have done email marketing through wix.com site itself it provides this kind of promotional
options. In that site it is very simple way firstly we have Create an emails with our stunning
styles and we can change background, colours, fonts & more. They provide readymade layouts
designed for every type of message. Reach out to all of our contacts by adding and storing their
details in a snap. Spread the word to more people by sharing our email campaigns on popular
social network and we can learn more about each email’s success with easy-to-read stats on
opens, views and clicks for our sent mails. It is very helpful for our company, we can have
touch with the customers who have done business with us earlier and those are looking to do.
Instagram
Instagram is also one of the powerful social media used into connecting the people and also
build the relationship to the peoples. Now a days Instagram is gaining more popularity than
other social media. So people spend more time in Instagram than other social media platform.
Instagram marketing also gaining more popularity. For Instagram we have created a business
page in which we have uploaded some posts. We have suggested them to promote business
page by a influence, for that purpose influencer that we have chosen a famous page in
Mangalore called “sessapanna trolls” who has 19,000 followers which means his reach is
19,000 people and He has said that he will take Rs.500 to upload story and posts as a
advertisement for our company it is very beneficial to our Instagram marketing of our company
and more people we come to know about our existence in the market and that from the local
people it is big boost to our ad.
(https://www.instagram.com/sparkview_events/)

Google My Business
Google My Business is helpful to our business because in a day we are highly depend on the
Google searches. Google is a big part of searching the product and service. Google My
Business is a free and easy tool to use the online promotion. It will shows our business locations
and map in Mangalore. It will shows our event company operation time. Phone number and
address shown in the GMB. We are also put the event photos that will be more effective. There
is also have a rating system and reviews show in the GMB. GMB profiles appear in the Local
3 packs area and in Google Maps results. When you perform a Google search the first three
listings are typically reserved for Google AdWords advertisements and 3 packs shows top 3
event Management Company in Mangalore and also it appear its directions.
Budget
Platform Reach Cost

Google AdWords 8,867 to 14805 (per month) 11,613

Facebook 2,700-7800 (4 days) 299

Google Analytics -
348
Email Marketing -

Instagram 19000 500

Google My Business - -

Total cost 12,760


Task 2:
Customer Mindmap

Website
Facebook Link Instagram
Post Post

Facebook Influencer
Ad Marketing

Facebook Instagram
Website
Link
On-page
Spark Optimization
View
Content
Website SEO
Marketing

Email
Marketing Backlinks
Blog

Social
Media Post

Above is the Mindmap of the customers of Spark View. This explains how a potential
customers we visit the company through various digital campaigning that is done by the
company. This will explain how these campaigns will affect the customer’s choice.

 Facebook
Facebook is one of the widely used social network in the world. There different kindof
campaigns that are done by us to attract the customers to our website or to make them
contact us. These campaigns are uploading a post of the decoration done by the
company and through Facebook ads. And also we have mentioned the company website
link in the Facebook account so the customers can come to us.
 Instagram
A company can built its customers base if it is active on social media like Instagram.
Because people now a days spend a lot of time in social media so for the like facebook
we have suggested the company to keep updating with the post and also through the
link mention in the bio of the page customers can get in contact with us. And another
mode of attracting the customer that we have adopted is influencer marketing we have
suggested a company to start a campaign through a influencer who will upload the
companies poster in his account as a post so the people who are interested will come
and visit our page through those link.
 SEO
To get good ranking in the Google search we have mentioned some of the popular
words in the company for on page optimization so that customers will our website on
the top when they search for a event management company. Another method we have
followed is through mentioning the link of the company in social media accounts and
also in every ad and post that we upload.
 Email Marketing
Email marketing is one of the most popular way of increasing the traffic of the website.
So for that we created some attracting mail and send them to our customers. Interested
customer we click the visit us bottom to get in contact with us.
 Content marketing
In contact marketing there are many way a person can convert in to a customer, like
watching the blogs or the post in social media he can follow the link and can enquire
about the company and services. And also in website there many contents like in
services he can send us a make and also through contact us option he can give the owner
or a employee of the company a call.

Content Marketing
Blogs
First of all content marketing a process of attracting the customers by a creative and valuable
content. So this is very much applicable to blogs because the blog are those in which a group
or individual share perspective of a subject through their writing or through pictures. So we
have chosen blogs as a content marketing for this reason. We a have space in our website for
blogs, we have suggested the owner to upload a picture along with some writings so that it can
create a good impression in front of companies customers. Constantly uploading the pictures
of the decorations or discussing about other matters will increase the curiosity of the visitor of
the website.
Story’s and posts in social media
India is one of the most popular country in world when it comes to use of social media. It a
platform where a marketing of products can reach millions of people. But people will always
be looking for something that attracts them. So this is where content marketing come into
picture. Keeping this in mind we have created a company accounts in two most popular social
media like Instagram and Facebook. We suggested the company to create such content that can
attract the customers, and which would make them to visit the company page to see more.

Task 3:
Keyword for Google AdWords
 Best event management company in Mangalore
 Marriage decoration company in Mangalore
 DJ and sounds rental company in Mangalore
 Event management company in Mangalore
 Birthday party organizers in Mangalore

Segmentation of customers
Demographic:
Spark View mainly focusing on the Mangalore customers. Their target customer is marriage
couples, shops, birthday persons. And we focus on both men and women customer. We provide
the best and memorable event to our customers. When compare to other events we are provide
quality and affordable price to all categories of the people can satisfied.
Geographic:
Spark View Management Company located in Adyar. It will more helpful to cover the city
area. Mangalore may have huge population city when compare to near cities. We can easily
serve the Mangalore customer easily. And also we reduce the transportation cost. Mangalore
people have a high standard of living the payment also will get easily.

Psychographic:
Event Management company is a seasonal business we are busy in February to September most
of the Hindu wedding on these months and also we get a mehandhi events. Rainy is the
unseasoned to the functions. In November many of the shop opening and shop design offers
are made. And Deepavali special deals are made in this month.

Building a long term relationship through Email and mobile marketing


 Constant Email
A business can build a long term relationship through sending constant email to its
customers because if there is constant email notification a customer will know that the
company is still trying to communicating with them. This method could help the
company to build a long term relationship with the customer.
 After service Emails
If spark view has done a decoration for a customer, after that service the company
should send a thank you email because the customer should know that how much the
value their customer this will turn in to a long term relationship for the company.
 Utilizing mobile notification
In India there are more than million mobile phone users out of that there more than 300
million social media users in India. So f the a company keep posting its events in their
social media account and sending personal text to these users, the company can be in
constant communication with the customers. This could build a good relationship with
customers.
 Keep in touch through contact number
A company can build a good relationship through providing the customer with their
phone number so the customer could contact the company whenever they have problem.
And even the company can send text to the customer’s inbox about the event or if there
is any offers that are available. A company can provide better services to its customers
through contact number.
 Feedback calls
After service the service is done a company can make a feedback calls to its customer
and them if there is any mistakes done by the company. This will make the customer
feel like the company care about what the customer thinks about the company.
Traditional VS social media/digital marketing
 Traditional marketing done by spark view
 Spark View has only put up some banners near Adyar area.
 Spark has given sponsorship to functions like Yughadhi and Krishna Janmastami so
that companies name will be displayed in the banner of the function.

 Benefits of Social Media Marketing to Spark View


 Increase in Brand Awareness:
Reach of DM/social marketing is much higher than traditional marketing. Through the
digital marketing campaign that we have suggested the company can reach lakh’s of
people of Dakshina Kannada and also it may reach other districts too. Because DM
gives more visibility to the company. Aspects like SEO (Search Engine Optimisation)
and Social Media pages are filled with hundreds of potential customers.
 Increase the traffic for the website
Social Media platform are widely used by billions of people around the world. We can
link the social media to our website and also the constant details in social media will
help the company to increase the number of enquiries. Social is consider to be the most
powerful tool for advertising in the world.
 Converting visitors to customers
Social media accounts can be helpful to promote itself by uploading post and videos of
the decorations done by them by watching the posts people can come to the creativity
of the company and ability of the company. People who are looking for Event
Management Company may try to contact the person in charge by the phone number
provided in the page. There are some people who recommend to their family and
friends. Through this the visitors to the website or to the social media page can convert
to potential customers.
 Cost effective
Usually traditional is incurs more cost compared to DM. It is because of the expenses
of the physical products like banners and also the sponsorship that is done by the
company. But if you compare that expenses of the traditional marketing with digital
marketing, digital marketing is way much cheaper and also the duration of the DM
campaign is longer than traditional marketing. It is most likely that DM advertising will
cost the half of what it cost for traditional marketing.

How communication with customers using social media


 Respond Quickly to the customers
As we using social media is a top priority for our business, so we should maintain the
customer relationship very smoothly, If we don't response them fast to their
conversation they may be unhappy with our services. We are very quick to the customer
want. We are ready for substitute service as well.
 Sharing a post of the latest events
We should share our latest event decoration post on our page, it may help customer
were aware of our product and service. And should share photo some required customer
who has lots of networks who may need those services as well. And also share our
photos to some Agent it may help more customer through them.

 Inviting upcoming Public events post


Whenever we managing some public events like conference, Award function, DJ
nights. We should invite our potential customer by giving a free pass and it helps our
business to promote our service and show them how we conduct that event.

 Ask them for feedback


After every event, through social media we can ask our customer to give some feedback
by sending Text listen to them if they are unhappy with our services we should convene
them why it happened and promise them it will never happen again. Through this we
can communicate with our customers.

 Voting option in Instagram


After every event a company can share the post in our story on Instagram and ask them
our followers to vote which decoration is good. And with customer suggestion, we can
continue those decorations which one they choose.

 Sharing Festival decoration offers


Our company is located in Mangalore region, this is a place people are doing lots of
festivals so this the best place to market our product and service. So at the time of
Deepali and Ganesh Chaturthi, most of the people required decoration and DJ to their
shops and rally. So if we share offers on Facebook and Instagram so that it will help for
more sales of our services.

About the website


Before started the project Spark View did not had a website, so our first task was to create
website for the company. The website was done through wix.com a well-known Germany
website builder company. They provide their own that own domain and also host to host the
website. The owner of the Spark View has paid for the domain name and also to host the
website in wixsite which costs around Rs. 348 for one year. We have used very and eye pleasing
colours for the website like black, white and pink. Below mentioned are the Contents of the
website:
(https://www.sparkviewevents.com/)
 Home
 In the home page it starts with image of spark view decoration and on top no of
that we have included the tagline of the company, which says “Dream the
impossible Dream let us do the rest”.

 Next is about the company which provides basic information about the company
like when it was started and what are its motives.

 We have included a gallery section in the website where all the image is the
decoration which are done by Spark View. When the customer visits the website
he could see the decorations which are done by the company. Through this the
customers can know the ability of the company and they may think of contacting
the company are even suggesting to others.
 Next section includes all the services that are provided by the company like
Marriage, Birthday, Mehendhi, Shop Decoration and sounds. Each of these
services are included image of the decoration and also with the book now option
which will directly take them to their mail.

 We also mentioned opening hours of the company also the contact us option
where the customers can contact the company.
 In the end of the home page we have given a submit for where the customers
can submit the information are their name, address and phone number and also
the customers can ask any anything about the services of the company. And the
company will get the notification of the form in their company mail id. We have
also included a map in the website so that customers can find their way to us.
Interested customers can even visit own Instagram and Facebook pages and see
our post by clicking the icon of the respected social media provided below.

 Services
In the services menu we have mentioned all the services that are provided by Spark
View and for each of these services we have given book now button which will take
them to another payment page we they will be given choice to interact with two of the
employees of the company and they can set the price.

 Blog
In this section we provided opportunity for the website handler to upload a blog every
once in a while. Have already uploaded one blog which contains one the decoration the
company organized recently. Blog will be will be step up for the company because it
will create new method of marketing by showing of the skills and creativity of the
company when it comes to organizing and decorating a event.

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