REPORT

April 2010

Apple App Store - iPad And iPhone

New and noteworthy

This monthly report focuses on the Apple App Store for the iPad and iPhone in the United States. The major findings are:

»» The number of applications in the Apple App Store for iPad has grown to 4,870 since the release of the iPad on April 3rd. In the last
two weeks alone, the number of iPad applications has grown by 32.7%.

»» The largest application category on the iPad is Games with 1,577 titles (32%), followed by Entertainment and Books with 455 and
396 titles, respectively.

»» Of the 186,414 applications in the Apple App Store for iPhone, 73% are paid, while 80% of the 4,870 applications in the Apple App
Store for iPad are paid.

»» An application in the Apple App Store for iPhone costs $3.82 on average, as opposed to $4.67 in the Apple App Store for iPad.

»» On the Apple App Store for iPad, Medical and Finance applications are the most expensive at $42.11 and $18.48 on average,
respectively. This is significantly more than the average price for applications in these categories on the Apple App Store for
iPhone ($10.74 and $5.74).

About Distimo
Distimo is an innovative app store analytics company built to solve the challenges created by a widely fragmented app store marketplace
filled with equally fragmented information and statistics. Distimo Report provides in-depth reports for companies interested in the DISTIMO MONITOR
mobile application ecosystem providing valuable insight into important trends happening within application stores. Distimo Monitor Powerful app store
offers mobile developers a free analytics tool to monitor their own and competitive applications across all app stores, without any analytics tool for
mobile developers.
adjustments needed to their application’s code.

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 Distimo Report April 2010
Apple App Store - United States REPORT

The number of applications in the Apple App Store is displayed above for the past The total number of applications available in the Apple App Store for iPad is 4,870
three weeks. Nine days after the release of the iPad, the Apple App Store for iPad (April 26). The largest category on the iPad is Games with 1,577 titles (32%), followed
contained 3,670 applications: 2,654 applications that were exclusively compatible by Entertainment and Books with 455 and 396 titles, respectively.
with the iPad and 1,016 universal applications*. In the last two weeks alone, the total
number of applications in the Apple App Store for iPad has grown by 32.7% to 4,870
applications on April 26. The total number of applications now available in the Apple
App Store is 189,851.

* Universal applications are optimized to run on all iPhone OS devices.

As shown above, 73% of the 186,414 applications in the Apple App Store for iPhone
are paid, while 80% of the 4,870 applications in the Apple App Store for iPad are
paid. The largest category on the Apple App Store for iPad is Games, and it attributes
significantly to the higher percentage of paid applications: 82% of the 1,577 Games
in the Apple App Store for iPad are paid, while only 69% of the 34,181 Games in the
Apple App Store for iPhone are paid.
Along with differences in the proportion of free versus paid applications between iPad
and iPhone, the average prices differ as well. On average, an application in the Apple
App Store for iPhone costs $3.82, as opposed to $4.67 in the Apple App Store for iPad.
On the Apple App Store for iPad, Medical and Finance applications are most expensive
at $42.11 and $18.48, respectively. This is significantly more than the average price for
applications in these categories on the Apple App Store for iPhone ($10.74 and $5.74).
The higher price of Medical applications is signficantly influenced by six applications
published by Lexi-Comp which are priced between $9.99 and $299.99.

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 Distimo Report April 2010
Apple App Store - United States REPORT

Highest ranked paid applications - Apple App Store for iPad Highest ranked free applications - Apple App Store for iPad
Rank Application Publisher Price Rank Application Publisher
1 Pages Apple Inc. $9.99 1 iBooks Apple Inc.
2 GoodReader for iPad Good.iWare Ltd. $0.99 2 The Solitaire UnitConvertr
3 Penultimate Cocoa Box Design $2.99 3 Break HD Free Jirbo, Inc.
4 The Pinball HD OOO Gameprom $2.99 4 ABC Player ABC Digital
5 Keynote Apple Inc. $9.99 5 Sundry Notes inZania
6 Magic Piano Smule $0.99 6 The Weather Channel Max for iPad The Weather Channel Interac-
7 Numbers Apple Inc. $9.99 tive

8 Weather HD vimov, LLC $0.99 7 Netflix Netflix, Inc.

9 Real Racing HD Firemint $9.99 8 JamPad QNG

10 Air Video - Watch your videos InMethod $2.99 9 Calculator XL Luke Campbell
anywhere! 10 iBanner HD for iPad - LED Scrolling Laan Labs
11 Plants vs. Zombies HD PopCap Games, Inc. $9.99 Marquee

12 SCRABBLE for iPad Electronic Arts $9.99 11 USA TODAY for iPad USA TODAY

13 Stick It - Sticky Notes with TapFactory $0.99 12 Alice for the iPad-Lite Atomic Antelope
Bump™ 13 Big Bad Sudoku Book Bad Weasel, LLC
14 Star Walk for iPad - interactive Vito Technology Inc. $4.99 14 GodFinger for iPad ngmoco, Inc.
astronomy guide
15 Jirbo Says : Brain Test Jirbo, Inc.
15 Calculator for iPad CrowdCafé $0.99
16 Adobe® Ideas 1.0 for iPad Adobe Systems Incorporated
16 Flight Control HD Firemint $4.99
17 Offline Pages Codium Labs LLC
17 X-Plane for iPad Laminar Research $9.99
18 Labyrinth 2 HD Lite Illusion Labs
18 Air Sharing HD Avatron Software, Inc. $9.99
19 Virtuoso Piano Free 2 HD Peterb
19 SketchBook Pro Autodesk Inc. $7.99
20 PhotoPad by ZAGG ZAGG Inc.
20 World Atlas HD National Geographic $1.99
Society

Highest ranked paid applications - Apple App Store for iPhone Highest ranked free applications - Apple App Store for iPhone
Rank Application Publisher Price Rank Application Publisher
1 Doodle Jump - BE WARNED: Lima Sky $0.99 1 The Impossible Test PixelCUBE Studios
Insanely Addictive!
2 Top 100s by Year by Bing nuTsie
2 RedLaser Occipital $0.99
3 The Simpsons Arcade FREE Electronic Arts
3 The Simpsons Arcade Electronic Arts $0.99
4 Solitaire‌‌‌‌‌ MobilityWare
4 Angry Birds Clickgamer.com $0.99
5 Opera Mini Web browser Opera Software ASA
5 ZombieSmash gamedoctors $0.99
6 Spill Da' Milk™ Skyworks
6 Big Button Box Pro Shaved Ham $0.99
7 On this day... Sophiestication Software
7 Skee-Ball Freeverse, Inc. $0.99
8 Shut Up Button Shaved Ham
8 MONOPOLY Electronic Arts $2.99
9 Bing Microsoft Corporation
9 Diner Dash PlayFirst, Inc. $0.99
10 Hit Tennis 2 Focused Apps
10 Gun Builder Win Sheng Loh $0.99
11 Brain Trainer by Lumosity.com Lumosity
11 Battery Doctor Pro - Max Your Game Lingo $0.99
Battery Life 12 Facebook Facebook

12 MLB.com At Bat 2010 MLB.com $14.99 13 Simon: Classic Category 5 Games

13 Bejeweled® 2 PopCap Games, Inc. $2.99 14 Burning Bubbles Lab FREE TLogic.de

14 THE GAME OF LIFE Classic Electronic Arts $1.99 15 Glow Doodle Fall ITIW
Edition 16 Pandora Radio Pandora Media, Inc.
15 WolframAlpha Wolfram Alpha LLC $1.99 17 Cell Phone Tracker Pro FREE Reza Alizadeh
16 iVideoCamera - record video Laan Labs $0.99 18 Titan Wars Miraphonic
with effects on any phone (2G,
3G, 3GS) 19 Tap Fish - 5 Free Fishbucks BayView Labs
17 Words With Friends Newtoy Inc. $1.99 20 Collapse! Chaos FREE GameHouse
18 Star Wars: Lightsaber Duel THQ Wireless Inc. $0.99
19 Family Guy: Uncensored Glu $0.99
20 Phone Tracker: locate any mobile Dworld Services $0.99
phone !
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 Distimo Report April 2010
Apple App Store - United States REPORT

Distimo custom reports

Aside from this free monthly report, Distimo produces custom reports capable of providing specific mobile application store analytics that are relevant to your
company. Custom reports are currently available for any county worldwide for the Apple App Store, BlackBerry App World, Google Android Market, Nokia Ovi
Store, Palm App Catalog and Windows Marketplace for Mobile. Additional application stores will be available in the coming months. To get a better idea of the
type of data and metrics that Distimo can provide, please visit our Report product page at www.distimo.com/report.

Contact
For sales enquiries, please contact Remco van den Elzen, VP Business Development at remco@distimo.com or call +31 64 497 8773. For press enquiries
please contact Mindy M. Hull at mindy@mercuryglobalpartners.com or call +31 62 504 7680 (EU) or +1 415 889 9977 (USA).

About Distimo
Distimo is an innovative app store analytics company built to solve the challenges created by a widely fragmented app store marketplace filled with equally
fragmented information and statistics. Distimo Report provides in-depth reports for companies interested in the mobile application ecosystem providing
valuable insight into important trends happening within application stores. Distimo Monitor offers mobile developers a free analytics tool to monitor their own
and competitive applications across all app stores, without any adjustment needed to their application’s code.

Distimo is a privately held company based in The Netherlands. Learn more: http://www.distimo.com.

Disclaimer

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