SOCIAL MEDIA FOR SOCIAL MOVEMENTS 
 Opal
Tometi
(E‐mail:
otometi@gmail.com
or
Twitter:
@opalayo)
 TOP
10
BEST
PRACTICES
 1.

Work
closely
with
your
communications
team
to
make
sure
your
movement’s
 message
is
consistent,
accurate,
etc.
 2. Use
Hootsuite
to
schedule
Tweets,
FB
Updates,
collaborate,
create
reports,
etc.
 3. Use
your
group
name
across
different
social
media
channels
for
ease
and
 recognizability
(e.g.
www.youtube.com/puenteaz,
www.twitter.com/puenteaz,
 www.flickr.com/puenteaz,
www.facebook.com/puenteaz)

 4. Use
Twitter!
Even
if
you
don’t
need
it
to
communicate
about
your
organization’s
 activities
do
it
to
stay
up
to
date
on
the
latest
news

 5. Always
cite
your
references!
This
is
just
good
web‐etiquette
and
will
be
 reciprocated.
This
helps
to
build
relationships,
too!
 6. Use
a
Facebook
Fan
Page
for
your
group/organization.
Use
apps
to
enhance
 page.
Use
FB
Pages
over
FB
Groups
because
internal
analytics
are
fantastic!
 7. Monitor
your
online
presence.
Set
Google
Alerts
and
other
analytics
 8. Be
selective
on
use
of
Social
Media
Channels
–
it
takes
time
and
is
work


 9. Do
Stream
Events
Live,
but
remember
to
give
notice
to
your
friends
&
allies
 10. Do
Organize
Social
Media
content
(e.g.
Flickr
galleries;
YouTube
playlists)
 
 GREAT
SITES

 Best
of
Social
Media
General
&
Advocacy
Related
 Mashable:
http://mashable.com/
 DigiActive:
http://www.digiactive.org/
 WITNESS
(Video
for
Human
Rights):
http://www.witness.org/
 We
Are
Media:
http://www.wearemedia.org/Tool+Box
 Create
an
Online
Petition:
http://www.change.org/start‐a‐petition
 Alto
Arizona:
http://altoarizona.com/
 Sound
Strike:
http://www.thesoundstrike.net/
 Bender’s
immigration
Daily:
http://www.bibdaily.com/
 ColorLines:
www.colorlines.com
 
 Metrics
&
Assessing
your
campaign/movement/organization
reach
 Assess
Online
Presence
‐
http://grader.com/
 Rank
Online
Presence
‐
http://xinureturns.com/
 Hootsuite:
http://hootsuite.com/
 Tweetreach:
http://tweetreach.com/
 How
Sociable:
http://www.howsociable.com/
 
 TWITTER
FOR
MIGRANT
RIGHTS
 Who
to
Follow:
@DetentionWatch
@NDLON
@PuenteAZ

@ImmProf
@PresenteOrg
 @NNIRRNetwork
@SoundStrike
@Trail2010
@ImmAdvocates
@ImmPolicyCenter

 
 
 Hashtags
to
know:
#altoarizona

#p2

#SB1070

#immigration
#LegalizeAZ
#DWN
 #dreamact
#14thamendment
#humanrights
#r4ia



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