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How India Is Driving Global Innovation
MART & University of Cambridge
Date: 17th November 2010 Venue: Bristol Hotel, Gurgaon Time: 4.00 pm to 6.30 pm
These demanding like customers blogs. and commercialize products and services for affluent markets—and presuppose the permanent availability of abundant financial and natural resources.5% a year— faces scarcity on a grand scale across the board: from water and food to oil and gas to primary education and basic healthcare. companies will need to drastically reinvent their products. July-August 2010). inclusiveness. services. Due to its inherent environmental and social constraints. Wikis. Why India? Indeed.Background ‘Innovate’: change something established by introducing new methods. current R&D and innovation strategies and business models aren’t of much help as they are primarily structured to help design. Increasingly. produce.” C. and cultures). are Facebook forced enterprises to radically rethink their innovation strategies and business Business executives being conceive business value propositions that appeal to these parsimonious and environmentally-conscious customers globally. but also in other global markets. . Mashelkar. collaborative partnerships. In effect. its relative liberty (India is the world’s largest democracy with a rapidly-expanding free marketeconomy) and growing connectivity (India is adding 15 million cell phone subscribers each month) to turn it into a large-scale.that are both affordable and sustainable. processes. this scarcity has combined with India’s mind-boggling diversity (of religions. India is a place where the need to get more value for less cost has been felt for a long while now—and this need is often a matter of sheer survival. ideas or products – derivative: ‘innovation’ (Oxford English Dictionary) ‘Indovation’: A new frugal and sustainable approach to innovation. has made customers worldwide at once more frugal and ecologically-aware. – empowered and by Social – to are Computing compelling new technologies models. India is already a microcosm of the world of scarcity. born out of necessity on the Indian subcontinent with a strong human and global dimension (Wikipedia) The world is confronting a period of dramatic change.15 billion which keeps growing at 1. To effectively deliver this new business value proposition. Prahalad and R. sustainability. Regrettably.A. The lingering recession. liberty and connectivity that will be the future of all nations. natural and financial resources (see “Innovation’s Holy Grail. combined with the growing scarcity of resources. India— with a population of 1. In particular. living laboratory where a large number of people across the social spectrum are daily coming up with inventions – or Indovations -. Harvard Business Review. languages. diversity.K. firms are being forced to learn new ways to generate more value for less cost for more people—be they customers or citizens—in the face of rapidly-aging demographics and the growing scarcity of healthcare. and business models by embracing a radically different approach that encapsulates frugality. We believe that India provides a great source of inspiration for driving affordable and sustainable business innovation enabled by open. and collaboration. more than any other country in the world. These “Indovations” have relevance not only within the Indian context.
Cisco. The term was introduced by Dartmouth professors Vijay Govindarajan and Chris Trimble and GE's CEO Jeffrey R. in the developing world before spreading to the industrialized world. Immelt in an Harvard Business Review article in August 2009 (Source: Wikipedia) 2. PepsiCo. producing.As a result. and academics from the UK and India to identify. Nokia. Reverse innovation: Reverse innovation (or trickle-up innovation) is a term referring to an innovation seen first or likely to be used first. these firms are synergistically integrating their India R&D operations into their global innovation networks. policy-makers. Innovation has been largely product centric and not much thought has been applied to innovating business. . and GE are now using India as their R&D base to pilot nextgeneration business models and organizational structures and develop affordable and sustainable solutions which can then be marketed on a global scale. We will discuss three cutting-edge emerging business paradigms which are complementary in helping firms effectively leverage India as an eminent source of frugal and sustainable innovations: 1. Process Innovation: Business models for effective and efficient delivery of social programs of the government and delivery of goods and services by companies to rural markets. Purpose of the Event We believe the time is ripe for initiating academic-industry collaboration between India and the West towards identifying radically new innovation strategies and cutting-edge business models that provide corporations new frameworks and practical methods for systematically designing. world-class companies like Microsoft. Polycentric innovation encapsulates the synergistic global collaboration formula of “1+1=11” (Source: Authors) 3. Project Shakti co-created by Unilever and MART and e-choupal of ITC are examples of innovative delivery and procurement models. Polycentric innovation: This emerging business paradigm – conceptualized by Navi Radjou and Jaideep Prabhu at Cambridge Judge Business School – designates the global integration of specialized R&D capabilities across multiple regions to co-create novel solutions that no single region could have completely developed on its own. donors. marketing and delivery processes to deliver superior benefits to consumers. and delivering affordable and sustainable offerings for a larger user community using fewer resources. IBM. This is exactly what this event will set out to accomplish by acting as an engagement platform for corporations. In doing so. define and share new best practices for driving socially-relevant business innovations that are both affordable and sustainable.
The Conference Board. has been Navi was a in long The time VP/analyst Wall The Street at Forrester Research in Boston and San Francisco. Europe. Navi Radjou is an internationally-recognized voice of business strategy and innovation. and “Transforming Capitalism: Business Leadership to Improve the World for Everyone” by Nimby Books in 2008. Prior to his appointment on the Planning Commission. “Discordant Democrats: Five Steps to Consensus” by Penguin Books in 2007. the UC Enterprise Solutions. and tourism. He is also a member of the National Innovation Council. decade Healthcare at Laboratory. He has worked with clients in North America. steel. A prolific writer. Financial Times.org. and Nikkei Shimbun. Previously. He writes regularly in the Economic Times in India and other management and business journals. In this ministerial level position. MIT. South America and Asia in industries ranging from automobiles. has delivered over 65 invited talks and his work has over 2500 citations in the scientific literature. “Remaking India: One Country. An Indian-born national. over 55 algorithms. Navi is a sought-after speaker by the World Economic Arun Maira (tentative confirmation) is a Member of the Planning Commission chaired by the Prime Minister of India. and Asia Society. across he GE’s and a Infrastructure. The Bloomberg Week. spent Lawrence Berkeley applications. in Berkeley developing He has and National schemes. Hero. Navi is a regular columnist on HarvardBusinessReview. he has served on the boards of several large Indian companies. Navi has coined and popularized French several business earned concepts his MS such degree as in ‘Polycentric Innovation’ and ‘Indovation’. he is responsible for facilitating the shaping of policies and programs relating to industrialization and urbanization in the country. Ravi Malladi is currently the Technology Leader – GE India responsible to identify and bridge the technology. He featured Business Journal. Ravi holds Masters and Doctoral degrees from University of Florida and MSc (Physics) and BE (Electrical Engg.) from BITS. Forum. and also attended the Yale School of Management. and Mahindra Groups.He is presently the Executive Director of the Centre for India & Global Business at the University of Cambridge’s Judge Business School. . Navi information systems from Ecole Centrale Paris. He is also a strategy consultant to leading organizations worldwide. businesses. Godrej. Le Monde. He is the author of several books. including companies in the Tata. Council on Foreign Relations. Economist. to pharmaceuticals. One Destiny” by Response Books in 2004. He is a frequent speaker at international forums on the future of India. image and localization Before gaps GE. Birla. conference proceedings. Arun Maira has advised clients across a wide variety of industries and in many countries on issues of strategy and organization. and oil. and code base for a large variety of analysis papers published journals. Milken Institute. and financial services. Energy. Harvard University. Follow him on Twitter @NaviRadjou. which include "Shaping The Future: Aspirational Leadership in India and Beyond" by John Wiley's & Sons in 2001. Pilani.
Netherlands. The Times. His work has been profiled in Business Week. New Delhi. Unilever. ING Bank. Vodafone and Xerox among other companies. MART has emerged as India’s leading rural consultancy organisation. DuPont and others on rural strategy. team based. He has consulted for the UK Government's Department of Trade and Industry for whom he co-wrote a white paper on innovation. and a PhD from the University of Southern California. He is a recipient of the Indian Merchant Chamber of Commerce Award 1991. His marketing career spans 40 years. His most recent research is on the role of nations. British Telecom. Oce Copiers. . the UK. He is a World Bank and United Nations consultant. non-hierarchical. EDS. He co-created Project Shakti with Hindustan Unilever to make brands available in unreached villages. He has a BTech degree from the Indian Institute of Technology. Shell. UK and US. in driving strategy innovation and in international firms across business. Portugal. MIT Sloan Management Review. In 1993 he started MART as a transparent. The Financial Times. He has been Marketing Advisor to Ministry of Rural Development and has served on Prime Minister Office and Chief Minister Committees on rural development. flat organization based on ethical and spiritual principles. Nokia. Rural Marketing Association of India. BP. last mile rural distribution model using village volunteers on bicycles for Colgate. University of Cambridge. culture innovation.Jaideep Professor Prabhu of (moderator) Business is Jawaharlal Enterprise Nehru and Indian and Director of the Centre for India and Global Business at the Judge Business School. He is President. Roche. He has recently been awarded a mid-career fellowship from the UK’s Advanced Institute for Management Research (AIM) to work on a large project on the innovation activities in India and China of the world’s largest multinationals. Philips. in Colombia. He has advised many Fortune 500 companies including GE. Shell. and has taught and consulted with executives from ABN Amro. Jaideep’s research interests are in firm Pradeep Kashyap is known as the father of rural marketing in India. Heinz and others. Egg. marketing. Finland. The Economic Times and Exec Digital among other publications in India. He has pioneered another low cost. Bertelsmann AG. Intel. US and elsewhere. His primary focus in innovation has been on processes. Germany. He is recognized as a thought leader and is a regular speaker at CEO forums in India and abroad. Switzerland.
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