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A service is an intangible product involving a deed, performance, or an effort that cannot be physically possessed.
Service Industry Definition
An industry comprised of companies that primarily earn revenue through providing intangible products and services. Service industry companies are involved in retail, transport, distribution, food services, as well as other service-dominated businesses. Also called service sector, tertiary sector of industry. See also primary industry, secondary industry.
Service sector is the lifeline for the social economic growth of a country. It is today the largest and fastest growing sector globally contributing more to the global output and employing more people than any other sector. The real reason for the growth of the service sector is due to the increase in urbanization, privatization and more demand for intermediate and final consumer services. Availability of quality services is vital for the well being of the economy. In advanced economies the growth in the primary and secondary sectors are directly dependent on the growth of services like banking, insurance, trade, commerce, entertainment etc.
Indian Service Sector In alignment with the global trends, Indian service sector has witnessed a major boom and is one of the major contributors to both employment and national income in recent times. The activities under the purview of the service sector are quite diverse. Trading, transportation and communication, financial, real estate and business services, community, social and personal services come within the gambit of the service industry.
One of the key service industry in India would be health and education. They are vital for the country¶s economic stability. A robust healthcare system helps to create a strong and diligent human capital, who in turn can contribute productively to the nation¶s growth.
Its growth rate has been higher than that of agriculture and manufacturing sectors. India has been able to leverage the global markets. data entry. revenue accounting.Post Liberalization The Indian economy has moved from agriculture based economy to a knowledge based economy. HR services. and agriculture in India's GDP is 55. The industry has performed exceedingly well amidst tough global competition. market research and GIS The service industry forms a backbone of social and economic deve lopment of a region. 26. security. It is a large and most dynamic part of the Indian economy both in terms of employment potential and contribution to national income. Being knowledge based industry. infotainment. Media and entertainment have also seen tremendous growth in the past few years. industry. the share of services. transportation. data conversion.1 per cent. Back office. It has emerged as the largest and fastest -growing sectors in the world economy. making higher contributions to the global output and employment. Content development and animation. and 18. because of the huge pool of engineering talent available and the proficiency in English language among the middle class. banking & finance. Today the IT industry and ITE'S industry a re the dominant industry in the service sector. Some of the services covered by the ITES industry would be: y y y y y Customer interaction services -Non voice and Voice. Medical Transcription. According to data for the financial year 2006 -2007. Services or the "tertiary sector" of the economy covers a wid e gamut of activities like trading. Service Sector in India today accounts for more than half of India's GDP. The various sectors that combine together to constitute service industry in India are: y y Trade Hotels and Restaurants .4 per cent. management & technical consultancy among several others. The fact that the service sector now accounts for more than half the GDP marks a watershed in the evolution of the Indian economy and takes it closer to the fundamentals of a developed economy. ITES sector The ITES sector has also leveraged the global changes positively to emerge as one of the prominent industries.5 per cent respectively. Remote education. Subsectors Information Technology Industry The Information Technology industry has achieved phenomenal growth after liberalization. real estate.
Real Estate Business Services Public Administration. Telecom) Banking Insurance Dwellings. Some economists have also cautioned that service sector growth must be supported by proportionate growth of the industrial sector. Characteristics of a Service What exactly are the characteristics of a service? How are services different from a product? In fact many organisations do have service elements to the product they sell. are staff cheerful and welcoming and do they serve with a smile on their face?There are five characteristics to a service which will be discussed below . trade and business services.y y y y y y y y y y y Railways Other Transport & Storage Communication (Post. While the share of services in India's GDP increased by 21 per cent points in the 50 years between 1950 and 2000. One of the reasons for the sudden growth in the services sector in India in the nineties was the liberalisation in the regulatory framework that gave rise to innovation and higher exports from the services sector. nearly 40 per cent of that increase was concentrated in the nineties. otherwise the service sector grown will not be sustainable. While almost all service sectors participated in this boom. banking. In the current economic scenario it looks that the boom in the services sector is here to stay as India is fast emerging as global services hub. . for example McDonald¶s sell physical products i. hotels and restaurants.e. community services. The rise in servic es share in GDP has not accompanied by proportionate increase in the sector's share of national employment. burgers but consumers are also concerned about the quality and speed of service. The boom in the services sector has been relatively "jobless". especially in the nineties. growth was fastest in communications. Defence Personal Services Community Services Other Services There was marked acceleration in services sector growth in the eighties and nineties.
Intangibility You cannot hold or touch a service unlike a product. because the airhostess is more or less experienced. Because you can measure the duration of the service consumers become more demanding of it. Take visiting a restaurant. and the inner presentation of where they are purchasing the service?. Services are used or hired for a period of time. Again because of this time constraint consumers demand more.1. If travelling by train. In saying that although services are intangible the experience consumers obtain from the service has an impact on how they will perceive it. Heterogeneity It is very difficult to make each service experience identical. If travelling by plane the service quality may differ from the first time you travelled by that airline to the second. but consumers want and expect excellent service for that time. the service provided by the waiter/ress is all apart of the service production process and is inseparable. Lack of ownership. Inseparability Services cannot be separated from the service providers. 2. you order your meal. 5. What do consumers perceive from customer service? the location. however in saying this there will always be subtle differences. the staff in a restaurant are as apart of the process as well as the quality of food provided. A product when produced can be taken away from the producer. training in service organisations is essential for this. Generally systems and procedures are put into place to make sure the service provided is consistent all the time. Perishibility Services last a specific time and cannot be stored like a product for later use. the waiting and delivery of the meal. 3. coach or air the service will only last the duration of the journey. 7 P s of Service Marketing . For example when buying a ticket to the USA the service lasts maybe 9 hours each way . A concert performed by a group on two nights may differ in slight ways because it is very difficult to standardise every dance move. The service is developed and used almost simultaneously. 4. However a service is produced at or near the point of purchase. You cannot own and store a service like you can a product.
If you walk into a restaurant your expectations are of a cle an. and service knowledge to provid e the service that consumers are paying for. direct mail. On an aircraft if you travel first class you expect enough room to be able to lay down! Physical evidence is an essential ingredient of the service mix. and via television Personal Selling by instructors to fill their classes Sales Promotion ± periodic free classes Public Relations ± large community involvement and public relations staff. . Process Refers to the systems used to assist the organisation in delivering the service. Imagine you walk into Burger King and you order a Whopper Meal and you get it delivered within 2 minutes. Consumers make judgments and deliver perceptions of the service based on the employees they interact with. aptititude. Many British organisations aim to apply for the Investors In People accreditation. Recruiting the right staff and training them appropriately in the delivery of their service is essential if the organisation wants to obtain a form of competitive advantage. What was the process that allowed you to obtain an efficient service delivery? Banks that send out Credit Cards automatically when their customers old one has expired again require an efficient process to identify expiry dates and renewal.People An essential ingredient to any service provision is the use of appropriate staff and people. An efficient service that replaces old credit cards will foster consumer loyalty and confidence in the company. Promotion : Promotion Advertising Personal Selling Sales Promotion Public Relations Advertising done online. friendly environment. which tells consumers that staff are taken care off by the company and they are trained to certain standards. News articles central to the college¶s promotion. Staff should have the appropriate interpersonal skills. Physical Evidence Where is the service being delivered? Physical Evidence is the element of the service mix which allows the consumer again to make judgments on the organisation. consumers will make perceptions based on their sight of the service provisio n which will have an impact on the organisations perceptual plan of the service.
or in a hybrid setting. Credit Cards accepted Place : Place Channels Coverage Assortments Locations Inventory Transportation Logistics Direct to consumer channel. loans. and scholarships available Tuition due before access to course is granted. in a class setting. In class offerings for local consumption and online offerings for national consumption 5 campuses and 7 centers Small class sizes Public transportation stops at most campuses and centers Large support staff for students and instructors . Offered at FSCJ ± focus is more on real life application rather than theory Part of the Bachelors program Access to full school services Price : Price List Price Discounts Allowances Payment Period Credit Terms Priced per credit hour. About $260 for this course. Professionals to help with payment and credit terms.Product : Product Variety Quality Design Features Brand Name Packaging Services Class can be taken online. Book extra ± about $130 used to $180 new Different prices for out of state and GA Students Discounts for s tate workers Financial Aid in the form of Grants.
i . ti i I t t l j t l t t i . i il ilit t j i t I I t it i . i fI i i i f t l l i . i t li t ti Y t l . ti . t i f i t i t ll t j . t i i t i l f i i t . t f t A i it t i t. ifi t t i li i ll . t t it lit l ll f . t i l i t t i t i t ti lt . t l fi i ti t t . lt l i t t ti lt f t t. i t it t i f f t . .i t i t .WELLNESS India's wellness industry seen growing 30-35 pc f . t l i: E ti ll illi . t t. lt ti ti . B l t iti l . i t i t t . l i l . t t t i I i l i ti . ll i i i f t i t i i t t . f f ll t. P i At t t i ti i . I t li i . l f it t t t i . fit f t l ti l. . t i i i . i lli lt i i ti illi . t i i f t t illi t i ff lif t i ft E t iff i i Y . tt . t . t ll t l . t it E ft t f t . t. l t ll ilit t .t i i .t i l i ti t t t i ti it i i t ti i t t i i f l l I t f i .
1 in the ea st. such as alternative.. The wellness industry is conscious of health as never before.4 centers per 100.alternate therapies are the most popular choice of people in sout hern India.000 households.. The larger service providers face a challenge from the presence of t he unorganized sector as it puts tremendous pressure on pricing and therefore margins.concentration for the organized wellness -based centers per household: 34. Wellness offerings have also seen increased demand from corporate clients. exercise and the right lifestyle. yoga and fitness . The report shows that across segments. Check if your priority is `getting fit and not `fitting into a pair of jeans. 12 for the west and 10. A greater corporate focus on employee welfare and a desire to inculcate beneficial wellness practices into employees¶ lifestyles has resulted in a new breed of corporate clients for wellness players.' Growing awareness of fitness has led to a spurt in fitness centers A growing emphasis on preventive and holistic healthcare has led to a boom in the fitness and wellness industry.6 for the north. on an average more than 50 percent of the market is unorganized and highly segmen ted with several small and regional players. The report attributes south's lead to the presence of more alternative therapies based centers. Aerobics. While ayurveda and alternative treatments are predominantly unorganized. The maximum number of fitness and slimming centers are in the west. compared with 13. health foods and drinks and dietary supplements are more organized. while customers in north are inclined towards beauty. promoting it with a holistic approach that stresses health -promoting food. constituting both products and services. Our report classifies the wellness industry into seven core segments. There are also clear customer preferences in each region with regard to each segment .
medical systems such as ayurveda and n aturopathy. A day spa in the city addresses their need for rejuvenation. Oryza. But this is set to grow. The worldwide market for herbal products and services is about $150 billion and traditional Indian and Chinese systems are expected to grab a major portion of this. there is scope for well over a million new jobs opening up in the next 4-6 years in this area. a wellness center in Chennai." This in turn is expected to spur job opportunities in the wellness sector. A booming market The Indian beauty and wellness market is pegged at about $9 billion. opportunities exist in the manufacturing and export sector too. Ayurveda consultant at the Apollo Wellness Plus Clinic in Chennai. says Ranjit Pisharoty. Dr Avilochan Singh. member . says Dr S. naturopathy and yoga consultant. As Pisharoty says. Apart from wellness services. Vikram Mohan. And wellness centers would play a major role by offering preventive and curative care for specific ailments. people appear more than willing to spend on wellness products and services. Such a holistic approach to health is prominent in North India. says. Sangeeth.training. beauty therapy and nutrition are in the limelight like never before. With rising disposable incomes matched by a spurt in lifestyle -induced illnesses. Sanjeevanam. about the size of Italy's cosmetic industry alone. feels that the future lies in an integrated medical approach. a day spa in Chennai.CII Tamil Nadu State Council. Holistic health . Director. Agreeing that the concept of holistic body and mind experience has caught on. Oryza. a day spa in Chennai that combines both European and Oriental techniques for rejuvenatio n. "Today's working professionals live in a high -stress environment.
"It will be interesting to watch whether. says one must be abreast of emerging research and developments in the field. It is better to go beyond the prescribed food and know what it does to the body. So she/he has to constantly work on her/his own body. he says Continuous learning So what does it take to survive in the wellness industry? Here are some guidelines for the wannabes. "There is no animal like a fat fitness trainer. . thus "making eating a joyful experience.000 for each one -hour session. she adds." says Pisharoty.000 and can expect about Rs 7. customer satisfaction and happiness drives this business. dedication and knowledge. "Apart from basic knowledge of treatment and therapy. we will see a training industry spring up to rebuild skill-sets in our traditional systems. what this can do for rural transformation is mind-boggling. More importantly. interior designers and others who are pursuing this as their hobby. similar to the IT and software training centers that mushroomed in the late 1990s. wellness and holidays or leisure built around traditional medicinal systems is the trend to watch out for. After all." Experienced trainers also double as personal trainers to celebrities and often earn Rs 1." Another important skill is people management. A trainee starts off with about Rs 2. Bharat Savur. Chennai. Prescribe diets that are user -friendly and interesting." She says diet consultants should arrive at their own "concoction" scientifically." says Jyotsna Radja. She adds that in the field of nutrition. Now a qualified ayurvedic therapist can earn up to Rs 30. constant interaction with clients is key. Oryza. "You can earn anywhere between Rs 5. And then may be take up something else as your main career. says Dr Singh. Apart from commitment.000 a month at `five-star' health resorts. Diet Consultan t at Apollo Hospitals. Chennai-based Reebok master-trainer. If the trends are proved right and entrepreneurs smell success. Windfall opportunities Says Radha Krishnaswamy." "Never stop learning.000 and Rs 10. There are many lecturers. Health resorts that offer ayurveda as part of their rejuvenation package have had a major impact on the remuneration offered to ayurvedic therapists." says Sanjana Dominick.The convergence of healthcare. a Mumbai-based fitness trainer. it pays to be "innovative and imaginative. beauty.000 as a part -timer in a fitness centre. training manager and consultant.000 at the end of training. go back to your grandmother's recipes.
especially call centers and IT companies. says Sandeep Ahuja. safe ways of doing exercise. Radha agrees. "Beware of false claims. and also . Institutes like the VLCC Institute offer short-term training programmes and diploma courses in beauty. Fontana finds a demand for fitness trainers at in-house gyms provided by corporate. There are a host of fitness-training academies in India that teach and train trainers. however real they might sound! There are no quick fixes. They can start their own business ventures ² beauty and fitness salons. But certain services like aromatherapy are yet to be properly recognized in India. "A few years ago. one must be wary of quacks. says that clinical aromatherapy is a field that need s sound knowledge of physiology. For example. an aerobics instructor in Chennai." he says." Kales Fontana. no short cuts to better health and fitness. Chennai. Fitness centers should take care to employ only those who can guide people in the right and. says Savur. says Savur. Your problems and goals are paramount ² not that of the trainer or the institute. or have a career in sales and marketing fields with cosmetic manufacturers or in a training profile in such organizations or other beauty schools. Dr Raani Rao. they don't think much about paying Rs 3.Quacks and quick fixes While the career options in the industry are enormous. he adds. or join other established names in this industry. it will employ more and more people.. more importantly. health and fitness. says the priority today is "not getting fit. VLCC Healthcare Ltd. trainers and therapists could flourish. a crash diet most often leads to a crash. The career prospects for students who pass out of the institute are many and varied. people would hesitate to even pay Rs 700 as monthly fees. Director. but fitting into a pair of jeans. Radha adds that with proper certification. the spurt of fitness centers does bring with it a lot of not-so-qualified trainers." and this is a sheer recipe for disaster. Prospects bright But he is optimistic about the industry and its growth.000 a month. "Yes." says Savur. He quotes Joe Weider. chemistry. As the sunrise industry grows." Quick-fix solutions are what many experts in the industry are worried about. Clinical Aroma therapist at the Apollo Wellness Plus Clinic. human anatomy. But today. body-builder turned publisher of Muscle and Fitness magazine: "A personal trainer (or institute) should be interested in your well-being..
medicine. . Knowledge of alternative medicine is also preferred. And the therapist has to be certified by a recognized council.
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