INSTITUTE OF MANAGEMENT SCIENCE LUCKNOW UNIVERSITY

SYNOPSIS ON MARKETING PROCESSES OF RELIANCE COMMUNICATION

SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF POST GRADUATE PROGRAM IN M ANAGEMENT

MARKET Guide Mr. Avjeet Tripathi Marcom head

Submitted by: Dhananjay singh MBA ±CM 2009-2011

They will overcome the handicaps of illiteracy and lack of mobility. it is India s leading integrated telecommunication company with over 100 million customers. The Department of Telecommunications has been able to provide state of the art world-class infrastructure at globally competitive tariffs and reduce the digital divide by extending connectivity to the unconnected areas. The Late Dhirubhai Ambani dreamt of a digital India an India where the common man would have access to affordable means of information and communication. As a result common man today has access to this most needed facility. who single-handedly built India s largest private sector company virtually from scratch. .IntroductionThe Indian telecom sector has come a long way in achieving its dream of providing affordable and effective communication facilities to Indian citizens. India has emerged as a major base for the telecom industry worldwide. Listed on the National Stock Exchange and the Bombay Stock Exchange. Today the Indian telecommunications network with over 550 Million subscribers is second largest network in the world after China. India is also the fastest growing telecom market in the world with an addition of 9-10 million monthly subscribers. Reliance Communications is the flagship company of the Anil Dhirubhai Ambani Group (ADAG) of companies. Dhirubhai. The reform measures coupled with the proactive policies of the Department of Telecommunications have resulted in an unprecedented growth of the telecom sector. had stated as early as 1999: Make the tools of information and communication available to people at an affordable cost.

intelligent.´ OBJECTIVEMARKETING IS BASICALLY ANALYZING THE NEEDS AND WANTS OF OUR MARKETS AND ALWAYS SEARCHING FOR OUR PROSPECTIVE CUSTOMER We will be analyzing the market processes of RELIANCE COMMUNICATION.³To create advanced facilities based. leapfrog India into generation communication next Network. with terabit bandwidth that will the center-stage of global communication and information technology space. In other words we will be knowing more about the work culture of the organization so that we can develop in depth knowledge about the subject matter and all the practical aspects involved in the field of Marketing processes .

In this research correlation technique is used to analyze the data.This enhance my ability of dealing with the people and make them satisfied. Analytical Research: I also have collected data from already available information. analytical. I got the information from the newspapers with the help of that information (phone no.) I used to take appointment with the concerned person and. and applied Descriptive Research: In this type of research I have collected data by observation. by mailing to the companies or to the key decision maker. . by going to the company with the appointment with the key decision maker and ask employees about training produres in the Reliance Communication .Data Collection and Market share There are many types of the data collection techniques but we have used mainly descriptive. Basic or Pure Research: Visiting to the company to company I have got many people who are not satisfied with the services of RCIL. basic.

Market share as analyzed by our future analysisMarket share of Reliance communication is well shown by us with the help of this Pie chart in the year 2007. Market Share as on August 2007 Airtel 24% Idea 9% Reliance 18% BSNL 20% Tata 10% Hutch 17% Reliance Hutch MTNL 2% Airtel Idea BSNL Tata MTNL .

Major areas of marketing areas in lucknowWe have planned to analyze Marketing areas in Lucknow which are very important for the Marketing Processes of Reliance communication-  KAPURTHALA  HAZRATGANJ  ALAMBAGH  GOMTI NAGAR  INDRA NAGAR .

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