JOURNALISM · COMM 3333· SPRING 2011

Professor: Office: Office Hours: Phone: Blog: Twitter: E-mail: Barbara B. Nixon, Ph.D. (ABD) MOD 6 Mondays & Wednesdays 9:30-2:30 or by appointment 863-667-5052 or barbara.b.nixon on Skype http://publicrelationsmatters.com BarbaraNixon bbnixon@seuniversity.edu

UNIVERSITY MISSION STATEMENT: Southeastern, a dynamic, Christ-centered university, fosters student success by integrating personal faith and higher learning. Within our loving Pentecostal community, we challenge students to a lifetime of good work and of preparing professionally so they can creatively serve their generation in the Spirit of Christ. COURSE DESCRIPTION: This course is intended to introduce to the student the world of journalism, including newspapers, radio, photojournalism, television news, and new media. It is also intended to provide a hands-on approach to interviewing and writing news and features stories for publication. PREREQUISITES: ENGL 1133 English Composition I & ENGL 1233 English Composition II REQUIRED RESOURCES: • • • • Rich, C. (2010). Writing and reporting news: A coaching method (6th ed.). Boston: Wadsworth. A recent Associated Press Style Book, preferably 45th edition (it says 2010 on the cover) A (free) account at Poynter’s NewsU – we will use several NewsU courses in lieu of an additional textbook for this class Consistently reliable Internet access.

INTENDED LEARNING OUTCOMES: This course seeks to: • Develop an understanding of Christian journalism and its place in today’s media. • Provide an overview of contemporary journalism. • Development of the ability to write journalistically sound articles in a variety of formats. • Develop an understanding of journalistic ethics and professionalism. • Provide an opportunity to work with campus publications. • Provide an opportunity for creativity through writing and editing.
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KEY PERFORMANCE INDICATORS: As a result of the activities and study in this course, the student should be able to: • write well-researched news and feature stories. • demonstrate the ability to interview and utilize those sources for stories. • discuss the various issues surrounding journalism. • find story ideas and use narrative journalism to tell a story in a feature article. • discuss various story structures and components of news and feature stories. • be familiar with narrative journalism, including storytelling and feature stories. • learn various research and interviewing techniques for accurate sources. COURSE TOPICS: These topics will be covered in class: • journalistic issues, including bias, accuracy, and fairness • narrative journalism • interviewing techniques • finding story ideas • submitting stories or articles to publications • research techniques and public documents • story structures and components • media convergence INSTRUCTIONAL METHODS: These methods will be used to deliver instruction: • online discussion (discussion of theory from reading; discussion and assessment of articles) • media presentations (theory and practical instruction) • article examples • instructor critiques (using rubric, instructor grades articles for assessing student-written articles, and students get practice writing news and feature formats) • Associated Press Style Book quizzes and final exam LEARNING METHODS: You will demonstrate your leaning in this course through: • participation in online discussion on assigned reading • research of public records, interviews, and other sources • college-level journalistic writing of news and feature article • group participation in online peer critiques of articles

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SELECTED BIBLIOGRAPHY AND WEB RESOURCES: Poynter Online: http://www.poynter.org/ Today’s Front Pages: http://www.newseum.org/todaysfrontpages/ Journalism Resource Links: http://www.poynter.org/content/content_view.asp?id=896

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Course Chart
Course Name: COMM 3333 Journalism
Abbreviations: PPP: PowerPoint Presentations DB: Discussion Board CP: Counts toward class participation (20%) th Text: All chapter numbers refer to Rich, C. (2010). Writing and reporting news: A coaching method (6 ed.). Boston: Wadsworth – unless noted otherwise Note: Content, sequence, & outline subject to change at the instructor’s discretion. DATES Mon. 1/3 to Sun. 1/9 Mon. 1/10 to Sun. 1/16 WK 0 ASSIGNMENTS • Purchase Textbook. • Sign up for a free account at NewsU. • Class Introductions – Post in first discussion board before or by 1/9 introducing yourself. Theory • Read: • CH 1: Changing Concepts of News • CH 3: The Basic News Story • CH 5: Curiosity and Story Ideas • View: • PPP: Interviewing Techniques • PPP: Leads • Link: Flagging Your 2010 AP Stylebook • Handout: Six Rules for Writing Straight News Leads • Handout: Instructions for News Stories (assignments 1 and 2) • Handout: What Makes Something Newsworthy • Handout: Finding Story Ideas • Handout: Journalism Grading Rubric Practice • DB: Post response in Week 1- list four possible story ideas for the first news article by Wednesday at 11:59 p.m., and respond to at least five others by Friday at 11:59 p.m. • Begin working on your first hard news article, 400 words, by interviewing sources, writing, and revising. • CP: Complete NewsU course: News Sense: The Building Blocks of News. Send Course Report to bbnixon@seuniversity.edu by Sunday at 11:59 p.m. (To submit a Course Report, see the short video at Public Relations Matters.)

1

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DATES Mon. 1/17 to Sun. 1/23

WK 2

ASSIGNMENTS Theory • Read: • CH 7: Interviewing Techniques • CH 8: Leads and Nut Graphs • CH 9: Story Organization • CH 10: Story Forms • View: • PPP: Common Mistakes • PPP: Qualities of Good Writing • PPP: Quotations and Attributions • PPP: Six Writing Tools • Handout: Copy Editing (to know standard copy editing marks, even though the AP Style Guide Quizzes are online in this section of the class) Practice • Continue working on your first article • DB: Respond to other students’ first articles in posts. • CP: Complete NewsU course: The Lead Lab. Send Course Report to bbnixon@seuniversity.edu by Sunday at 11:59 p.m. (To submit a Course Report, see the short video at Public Relations Matters.) Assessment • Complete: AP Style Quiz on Addresses by Sunday at 11:59 p.m. • DB: Post your first article as a Word document to the discussion board for Week 2 by Wednesday at 11:59 p.m., and reply to others by Friday at 11:59 p.m. • Submit your revised/edited story as an Assignment Sunday at 11:59 p.m. (Stories that appear in the Discussion Board area but are not submitted as Assignments will not be graded. It is when you submit your story as an Assignment that I will know you ready for me to grade it.)

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DATES Mon. 1/24 to Sun. 1/30

WK 3

ASSIGNMENTS Theory • Read: • CH 6: Sources and Online Research • CH 11: Storytelling and Feature Techniques • CH 18: Profiles and Obituaries • View: • PPP: Sources and Online Research • PPP: Feature Writing • PPP: Special Leads • Handout: Five More Writing Tools Practice • DB: Respond to other students’ posts for second article. • Continue working on second article • Complete Concise Writing exercise by Sunday at 11:59 p.m. • CP: Complete NewsU course: Beyond the Inverted Pyramid: Creating Alternative Story Forms. Send Course Report to bbnixon@seuniversity.edu by Sunday at 11:59 p.m. (To submit a Course Report, see the short video at Public Relations Matters.) Assessment • DB: In a new thread in Week 3 discussion board, post your second news story as a Word document by Wednesday at 11:59 p.m. and post responses to at least five other students by Friday at 11:59 p.m. • Submit your revised/edited story as an Assignment Sunday at 11:59 p.m. (Stories that appear in the Discussion Board area but are not submitted as Assignments will not be graded. It is when you submit your story as an Assignment that I will know you ready for me to grade it.) • Complete: AP Style Quiz on Dates & Numbers by Sunday at 11:59 p.m. Theory • View: • PPP: Introduction to Literary Journalism • Handout: Instructions for Feature Stories (assignments 3,4, and 5) Practice • DB: Post six feature story ideas for the remaining articles in the designated discussion board for critique/development/approval by Wednesday at 11:59 p.m. and post responses to at least five other students by Friday at 11:59 p.m. • DB: Post response to the questions on discussion board by Wednesday at 11:59 p.m. Copy and paste questions in a new thread, and type answers after questions. Type a paragraph or two for each answer. Complete response should be about one or two pages double-spaced. Respond to at least three others by Friday at 11:59 p.m. • CP: Complete NewsU course: Cleaning Your Copy: Grammar, Style and More. Send Course Report to bbnixon@seuniversity.edu by Sunday at 11:59 p.m. (To submit a Course Report, see the short video at Public Relations Matters.) Assessment • Complete: AP Style Quiz on Punctuation by Sunday at 11:59 p.m.

Mon. 1/31 to Sun. 2/6

4

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DATES Mon. 2/7 to Sun. 2/13

WK 5

ASSIGNMENTS Theory • Read: • CH 15: Media Law • CH 16: Media Ethics • CH 17: Multicultural Sensitivity Practice • DB: In a new thread, post response to questions on discussion board by Wednesday at 11:59 p.m. and respond to at least five others by Friday at 11:59 p.m. • CP: Complete NewsU course: Introduction to Ethical Decision Making. Send Course Report to bbnixon@seuniversity.edu by Sunday at 11:59 p.m. (To submit a Course Report, see the short video at Public Relations Matters.) Assessment • DB: In a new thread, post first feature story (third article, 800 words) by Wednesday at 11:59 p.m. and respond to at least five other posts by Friday at 11:59 p.m. • Submit your revised/edited story as an Assignment Sunday at 11:59 p.m. (Stories that appear in the Discussion Board area but are not submitted as Assignments will not be graded. It is when you submit your story as an Assignment that I will know you ready for me to grade it.) • Complete: AP Style Quiz on Titles by Sunday at 11:59 p.m. Theory • View: PPP: Journalism of Attachment Practice • DB: Post response to questions on discussion board by Wednesday at 11:59 p.m. and respond to at least five others by Friday at 11:59 p.m. • CP: Complete NewsU course: Anatomy of a Newspaper: Understanding the Business. Send Course Report to bbnixon@seuniversity.edu by Sunday at 11:59 p.m. (To submit a Course Report, see the short video at Public Relations Matters.) Assessment • DB: Post story four (800 words) by Wednesday at 11:59 p.m. and post responses to at least five other students by Friday at 11:59 p.m. • Submit your revised/edited story as an Assignment Sunday at 11:59 p.m. (Stories that appear in the Discussion Board area but are not submitted as Assignments will not be graded. It is when you submit your story as an Assignment that I will know you ready for me to grade it.) • Complete: AP Style Quiz on Confusing Words by Sunday at 11:59 p.m. Theory • Read: • CH 12: Broadcast News Writing • View: • PPP: Writing for Broadcast • Broadcast Journalism video sample Practice • DB: Complete writing for broadcast exercise by Wednesday at 11:59 p.m. • CP: Complete NewsU course: Writing for the Ear. Send Course Report to bbnixon@seuniversity.edu by Sunday at 11:59 p.m. (To submit a Course Report, see the short video at Public Relations Matters.)

Mon. 2/14 to Sun. 2/20

6

Mon. 2/21 to Sun. 2/27

7

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DATES Mon. 2/28 to Sun. 3/6

WK 8

ASSIGNMENTS Assessment • DB: Post final story (1000 words) as Word document OR if video, post as YouTube link by Wednesday at 11:59 p.m. Respond and critique to posts by Friday at 11:59 p.m. • Submit your revised/edited story as an Assignment FRIDAY at 11:59 p.m. (Stories that appear in the Discussion Board area but are not submitted as Assignments will not be graded. It is when you submit your story as an Assignment that I will know you ready for me to grade it.) • Complete: Final Exam by 3/6 at 11:59 p.m.

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