Design Methodology & Research

Research on Traffic Congestion in Bangalore
Bhagvanji.M.Sonagra BTB09090927 M.Sc[Engineering] in Product Design FT ‘09

Module Leader : Prof. Prakash V. Unakal MSRSAS, Bangalore
Bhagvanji.M.Sonagra

M. S. Ramaiah School of Advanced Studies

1

Aim and Objective of Research
Aim To improve traffic condition in the city and explore new opportunities for business Objective •To carry out research on traffic condition and problem •To use techniques and design research methodology for need analysis •To develop the idea & strategy in area of focus

Bhagvanji.M.Sonagra

M. S. Ramaiah School of Advanced Studies

2

What is traffic congestion?
• Traffic congestion occurs when a volume of vehicles and people generates demand for space greater than the available road capacity. It is call ‘saturation’. • Roads are overloaded with busses, cars, trucks, bikes, pedestrian which creates traffic jam.

Bhagvanji.M.Sonagra

M. S. Ramaiah School of Advanced Studies

3

Design Methodology & Process
Questionnaire method

Email survey

Congestion Problem

Research Methods

Ethnography research

QFD

Design brief

Ideas & strategy

DATA COLLECTION

ANALYSIS

SYNTHESIS

Market survey

Literature Research
Bhagvanji.M.Sonagra

M. S. Ramaiah School of Advanced Studies

4

Design Methods
Questionnaire method

Congestion Problem

Research Method

Ethnography research

QFD

Design brief

Ideas & strategy

Published Reports

Literature Research

Journals Newspaper data's Case study

Required Data’s for Traffic Congestion

Bhagvanji.M.Sonagra

M. S. Ramaiah School of Advanced Studies

5

Research on root cause factors for traffic congestion: Urban Population
Literature Research

Bangalore City

6.8 Billion

1.18 Billion (17.25 %) 74 Lakhs
Bhagvanji.M.Sonagra

M. S. Ramaiah School of Advanced Studies

6

Research on root cause factors for traffic congestion: Bangalore Population density per zone
Literature Research

ZONE 04

Zone 1 2 3

Population density 26,479 15,974 26,580 3,738 4,221 6,404 709 5,816

Employment density 10468 4503 7209 1239 2227 2727 377 1347

ZONE 08

ZONE 01 ZONE 02 ZONE 05

4 5 6 7 8

ZONE 03 ZONE 07 ZONE 06

Population & Employment Density (per sq. km) (2008)

Bhagvanji.M.Sonagra

M. S. Ramaiah School of Advanced Studies

7

Research on root cause factors for traffic congestion: Vehicles
Literature Research

Number of Motor Vehicles Registered for use in Bangalore city
Years Two Three Cars Jeeps Taxies Buses Trucks Tractors Trailers Maxi Cab 160869 515109 6676 7272 5144 30940 15832 50096 34708 109051 5357 19151 4822 11779 3195 18653 12474 52668 1196440 3174130 Others Total

Wheelers Wheelers 1998 2008* 892674 2263552 54689 95859

The annual rate of growth of motor vehicle population in Bangalore has been about 10% per year during the decade (1998-2008)

Motorized passenger trips all types of mode
Year 2008 PT 45% Auto 13% Car 12% TW 25% Cycle 1% Walk 4%

Bhagvanji.M.Sonagra

M. S. Ramaiah School of Advanced Studies

8

Research on root cause factors for traffic congestion: Distributions of Lands & Transportations
Literature Research

Existing Land Use Pattern in BDA area

Mode wise Distribution of Registered Vehicles

Bhagvanji.M.Sonagra

M. S. Ramaiah School of Advanced Studies

9

Research on root cause factors for traffic congestion: Travel Speed & Congestion Index
Literature Research

Zone wise Average Journey Speed
Bhagvanji.M.Sonagra

Congestion index

M. S. Ramaiah School of Advanced Studies

10

Design Methods
Questionnaire method
Pe op le
Written questions in hard copy

Email survey

Written questions in soft copy via e-mail

Congestion Problem

Research Method

Ethnography research

QFD

Design brief

Ideas & strategy

Literature Research

Bhagvanji.M.Sonagra

M. S. Ramaiah School of Advanced Studies

11

Collected Information through survey
• Level of “Traffic” in Bangalore City
Questionnaire method

• Preferred Mode of transportation you used in the city

Bhagvanji.M.Sonagra

M. S. Ramaiah School of Advanced Studies

12

Collected Information through survey
• Rating for Current facilities in Bangalore city
Questionnaire method

=

=

Bhagvanji.M.Sonagra

M. S. Ramaiah School of Advanced Studies

13

Design Methods
Questionnaire method

Email survey

Congestion Problem

Research Method

Ethnography research

QFD

Design brief

Ideas & strategy

Literature Research

Bhagvanji.M.Sonagra

M. S. Ramaiah School of Advanced Studies

14

Ethnography Survey
Ethnography research

Bhagvanji.M.Sonagra

M. S. Ramaiah School of Advanced Studies

15

People Voices from Ethnography Survey • • • • • • • • The condition of traffic is bad in Bangalore. Extreme congestion No proper planning for parking No provision for car parking and people park their vehicles anywhere on the road. Traffic system is not proper Traffic timing of signals are not works properly The roads are in bad condition. The roads are very narrow
Ethnography research

Bhagvanji.M.Sonagra

M. S. Ramaiah School of Advanced Studies

16

People Voices from Ethnography Survey • • • • Need wider roads Need some arrangement for 4 wheeler on the road Eliminates the 4 wheeler vehicle Digging roads at day time create traffic jam problem. • Preferred personal vehicles because public transportation takes more time in the city. • Need new technology for traffic signal • Lots of junctions which consume more travel time and fuel.
Bhagvanji.M.Sonagra Ethnography research

M. S. Ramaiah School of Advanced Studies

17

Quality Function Deployment
Questionnaire method

Email survey

Customer Voices

Congestion Problem

Research Method

Ethnography research

QFD

Design brief

Ideas & strategy

Technical Voices
Literature Research

Bhagvanji.M.Sonagra

M. S. Ramaiah School of Advanced Studies

18

Quality Function Deployment
QFD

Bhagvanji.M.Sonagra

M. S. Ramaiah School of Advanced Studies

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Customer requirements
• • • • • • • • • • • Improve vehicles on the road Wide Roads size Easy Internal transportation Traffic single work's all time Easy driving No waiting for bus Need Bus information Need Traffic discipline Parking for 2 and 4 wheeler Reduce waiting period at each junctions Pedestrian improved
QFD

Bhagvanji.M.Sonagra

M. S. Ramaiah School of Advanced Studies

20

Technical descriptors
• • • • • • • • • • • • •
Bhagvanji.M.Sonagra

Vehicles shape Road width GPRS systems Time to service Improve road Traffic single control Improve Parking Place Road user information On time Bus information Improve Internal transportation Electrical Sources Incident information Over drive provision
M. S. Ramaiah School of Advanced Studies

QFD

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PRODUCT/SERVICES DESIGN PROCESS:

PRODUCT/SERVICE
PRACTICALITY
ERG ONO MIC S

QFD

H EST A
(10)Vehicles shape (11) Road width

(13)On time Bus information (6)Percent on time

(1)Improve Internal transportation (2) Incident information (3)Traffic single control (4)Improve Parking Place (5)Electrical Sources (7)Road use Priority (8)GPRS systems (9)Road user information (12)money for road use M. S. Ramaiah School of Advanced Studies

ICS ET

Bhagvanji.M.Sonagra

22

Design Brief
Questionnaire method

Email survey

Congestion Problem

Research Method

Ethnography research

QFD

Design brief

Ideas & strategy

Literature Research

Bhagvanji.M.Sonagra

M. S. Ramaiah School of Advanced Studies

23

Design Brief
Design brief

• Design a system in such a way that fulfill the Internal transportation of the city with help of Incident information. • It have latest traffic control system with parking arrangement. • The vehicles could be used electrical sources and have a facilities of Percent on time for services. Objective for business • To develop a new technology to reduce the traffic congestion and explore the new area of business.
Bhagvanji.M.Sonagra

M. S. Ramaiah School of Advanced Studies

24

Design Methods
Questionnaire method

Email survey

Congestion Problem

Research Method

Ethnography research

QFD

Design brief

Ideas & strategy

Literature Research

Bhagvanji.M.Sonagra

M. S. Ramaiah School of Advanced Studies

25

Idea generation and strategy
Ideas & strategy

Information management for traffic
Install camera/Recorder

Detect and count vehicles

Sent back data to Main Traffic control

Analyzed the data’s

Transferred to each indicate boards

Bhagvanji.M.Sonagra

M. S. Ramaiah School of Advanced Studies

26

Idea generation and strategy
Electrical vehicle use for traveling on rent basis A B
Ideas & strategy

Bhagvanji.M.Sonagra

M. S. Ramaiah School of Advanced Studies

27

References
1. Bangalore Metropolitan Land Transport Authority, http://www.bmlta.org/Indicators2008 2. Azeem Uddin,Traffic congestion in Indian cities: Challenges of a rising power, March 23,2009 3. The Times of India, http://timesofindia.indiatimes.com/city/bangalore

Bhagvanji.M.Sonagra

M. S. Ramaiah School of Advanced Studies

28

Thank You

M. S. Ramaiah School of Advanced Studies

29

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