Wedding Consultant Business Plan

TLC Wedding Consultants Executive Summary
TLC Wedding Consultants is a full service company that provides complete consulting services for weddings, holy unions and anniversaries. Our consultants are experienced and dedicated professionals with many years of event planning experience. TLC is unique in that we give our clients our undivided attention. We listen to their needs and work with them to create the event of their dreams. Our clients' wishes become our commands. So whether our client wants a Western, Tropical, Las Vegas or more traditional wedding, we can help. Our services include weddings, honeymoons, receptions, anniversary consultations, budget planning, answers to etiquette questions, as well as full-service referrals to florists, hair stylists, entertainers, musicians, etc.

1.1 Mission
TLC Wedding Consultants is a full service company that provides complete consulting services for weddings, holy unions and anniversaries. Our consultants are experienced and dedicated professionals with many years of event planning experience. TLC is unique in that we give our clients our undivided attention. We listen to their needs and work with them to create the event of their dreams. Our clients' wishes become our commands. So whether our client wants a Western, Tropical, Las Vegas or more traditional wedding or anniversary party, we can help. Our services include weddings, honeymoons, receptions, anniversary consultations, budget planning, answers to etiquette questions, as well as full-service referrals to florists, hair stylists, entertainers, musicians, etc.

1.2 Objectives
Whether this is our client's first wedding, a renewal of their vows or their anniversary, we want every detail of their event to be both a pleasurable and a memorable experience. Therefore we offer a host of packages and services specifically tailored to the needs of each couple. We are confident that this business venture will be a success and we estimate that our net income will increase modestly by the second year.

1.3 Keys to Success
The keys to our success are as follows: 1. Service our clients' needs promptly and efficiently. 2. Maintain an excellent working relationships with vendors such as florists, hair salons and bridal shops. 3. Maintain a professional image at all times.

and related expenses). whichever will better suite the future business needs. owned by its founders. Too many people become overly stressed and frustrated when planning these wonderful events. holy union or anniversary party.000 (including legal costs. logo design. We estimate that our start-up costs will be $3. 2.1 Company Ownership This business will start out as a simple proprietorship. our clients can sit back and enjoy their event.000 will be required in the bank account as an operating capital for the first two months of operation. direct mail. and anniversary consulting services to brides. Darla and Micah Johnson. 2.e. An additional $5. Darla and Micah Johnson. . holy union. The start-up costs are to be financed in equal portions by the owners' personal funds (i. Darla and Micah Johnson are investing $4. The result? We create events suited to the couple's unique style--a true expression of their relationship and individuality as a couple. will handle day-to-day operations of the plan and will work collaboratively to ensure that this business venture is a success. As the operation grows. We are a fullservice bridal consulting group and our goal is to put the "fun" back into planning a wedding. By doing this.000 each).2 Start-up Summary The company founders. advertising.Company Summary TLC Wedding Consultants is a start-up company that provides wedding.. the owners will consider re-registering as a limited liability company or as a corporation. grooms and other family members. We are experienced and professional consultants and will use our expertise to help create memorable and stress free events for our customers.

Start-up Requirements Start-up Expenses Legal Stationery etc.000 $8.000 ($3.000 $0 $8.000 $5.000 $0 $5.000 Start-up Funding Start-up Expenses to Fund Start-up Assets to Fund Total Funding Required Assets Non-cash Assets from Start-up Cash Requirements from Start-up Additional Cash Raised Cash Balance on Starting Date Total Assets Liabilities and Capital Liabilities Current Borrowing Long-term Liabilities Accounts Payable (Outstanding Bills) Other Current Liabilities (interest-free) Total Liabilities Capital Planned Investment Darla Johnson Micah Johnson Additional Investment Requirement Total Planned Investment Loss at Start-up (Start-up Expenses) Total Capital Total Capital and Liabilities $4.000 $5.000) $5.000 $5.000 $0 $5.000 $8.000 $0 $0 $5. Brochures Insurance Research and development Expensed equipment Other Total Start-up Expenses Start-up Assets Cash Required Other Current Assets Long-term Assets Total Assets Total Requirements $200 $450 $450 $300 $200 $900 $500 $3.000 $4.000 $0 $0 $0 $0 $0 $3.000 $5.000 .

000 people is still the highest rate among the industrialized countries. Market Analysis Summary Nearly $35 billion are spent every year on weddings and receptions. vendor confirmation. we intend to expand our facilities into a well-equipped and operational office. just about everyone we meet is a potential client.000 2. other events the company will provide services to include corporate retreats. However. Another customer segment is represented by the numerous family members and guests attending weddings. This segment requires event preparation services like gift ideas. etc. therefore. the current US marriage rate of nine marriages per 1. anniversaries. etiquette training. event scheduling. OR area. we primarily market our services to the people who need them most-brides and grooms.1 Market Segmentation Although the flash and excitement of impending nuptials can be intoxicating. According to the Encarta Encyclopedia. Besides the wedding arrangements. We pride ourselves on being professional and courteous at all times and we have packages to suit everyone's needs. which creates a sizable market potential for this line of business. etc. professional wedding consultants are a commodity. over 1. 4. it can also be overwhelming.3 Company Locations and Facilities Initially this will be a home-based business. etiquette tips. marriage is a billion dollar industry. OR area where TLC Wedding Consultants plans to operate their business. In the Eugene. and family members. and similar events. discounted invitations and products. rehearsal attendance. Therefore. This customer segment is estimated to have the annual volume of 1. . As previously stated.Total Funding $8. however.500 marriages are registered each year. TLC Wedding Consultants are full-service wedding consultants that offer a variety of services to our clients. supervision of both ceremony and reception setup and budget planning. not a calamity. Services We are a full-service wedding consultant group and provide the following services: etiquette advice. 2. grooms. we mostly advertise to brides. which TLC Wedding Consultants believe to be their major client assignments. In 1997.4 million marriages took place in the United States. by Year 5. Therefore.000 orders in the Eugene. This marriage rate is expected to remain at the same level in the near future.

The company will position itself as an experienced provider of wedding planning services.078 1. Unlike most of its competitors. Moreover.737 5.Market Analysis Year 1 Potential Customers Brides & Grooms Family Members Other Total Growth 5% 5% 5% 5.000 1. brides and grooms and family members. plan and budget for the wedding ceremony as far as a year or more in advance.500 1. TLC will be offering a full range of services and thus provide the convenience of one-stop shopping for its clients.000 7.875 1. TLC Wedding Consultants will be able to pass on to its customers sizable cost savings. they often realize that they cannot make all the necessary preparations by themselves in a cost effective manner.684 1.158 8.103 8.500 5. as well as to the family members.2 Target Market Segment Strategy TLC Wedding Consultants will offer its services mostly to the brides and grooms.00% 5.2.00% 1.1 Market Needs The market needs for wedding planning services are strongly shaped by the customers' desire to have a perfectly planned and executed wedding ceremony.01% 5. This will significantly reduce the customers' time and efforts preparing for such an important event as a wedding.050 7. 4. Strongly affected by the established social values.789 1.513 1.654 5. such customers seek professional advice to ensure that all the important aspects of the wedding ceremony meet or exceed perceived expectations.00% 4.216 9.824 6.270 1.575 5.118 Year 2 Year 3 Year 4 Year 5 CAGR 5.01% 5.250 1. . Although both major customer segments. by utilizing numerous supplier contacts that the company owners have established and economies of scale.

there are almost no companies that will provide the full range of services associated with the wedding planning and execution. However. Cross & Reeves provide flower and catering arrangements and wedding consulting services. and caterers to choose from. By aggregating a complete range of wedding services under one roof. catering.1 Competitive Edge By aggregating a complete range of wedding services under one roof.2 Sales Strategy The company's sales strategy will be based on the following elements: . However. 5.1 Competition and Buying Patterns Competitive analysis conducted by the company owners has shown that there are 20 companies currently offering some sort of wedding planning services in the Eugene area.3. The market research has also shown that customers anticipate the complete wedding consulting services to be expensive and they budget accordingly. Therefore.4. floral design and hair styling services. Both owners have very strong communication skills that will help develop the 'buzz' about the high quality of the services offered by TLC Wedding Consultants. the majority of the incumbent competitors offer only a limited line of services like catering. In fact. 5. There are numerous florists. Lafayette Wedding offers its clients entertaining. The company will leverage its owners' expertise in planning such events to competitively position itself as a premier provider of wedding services. Strategy and Implementation Summary Our strategy is simple: we intend to provide our customers with a wide range of services custom tailored to their individual needs. rehearsing and execution services. lower prices are very often associated with poor service quality. In fact. or simply consulting on a particular service. we can help. flower arrangements or gifts.3 Service Business Analysis The wedding services market is fragmented with the overwhelming majority of the incumbents offering only a limited line of services. hair stylists. The following is the list of the major competitors with a brief description of their services: y y y Rent-An-Action offers ceremony preparation. TLC Wedding Consultants will offer its customers the ease of one-stop shopping. TLC Wedding Consultants will offer its customers the ease of one-stop shopping. whether they require a complete package. 4. of these 25 competitors only three offered a range of services comparable with what TLC Wedding Consultants plan to offer to its customers.

Sales Forecast Year 1 Sales Brides & Grooms Family Members Other Total Sales Direct Cost of Sales $54.544 $34.generating sales leads in the local community through customer referrals.796 Year 3 .196 $125.040 $30. hair stylists.300 Year 1 Year 2 $65. Placing advertisements in the local press. including The Register Guard.056 $20. caterers) that would receive a percentage of sales to the referred customers.360 Year 2 Year 3 $71. Developing affiliate relationships with other service providers (florists.y y y y Advertising in the Yellow Pages .960 $18. The Oregon Daily Emerald.two inch by three inch ads describing the services will be placed in the local Yellow Pages.360 $114.800 $15.300 $95. Word of mouth referrals .200 $25. Eugene Weekly.

like Darla.200 $85. Darla has a BS in Communications and a minor in Interior Decorating. . Collaboratively they have planned and serviced over 150 weddings and receptions. They are knowledgeable about all areas of planning.1 Break-even Analysis The following table and chart summarize our break-even analysis.200 $85. but will not be included in the management decisions. we expect to hire an additional wedding consultant in the next year This person will work full time. 7.1 Personnel Plan Initially.100 $76. she became interested in becoming a consultant when she successfully planned her first three weddings. both of whom will be working full time. TLC Wedding Consultants' personnel will include only the two owners.Row 1 Row 1 Other Subtotal Direct Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Management Summary Our wedding consultants are Darla and Micah Johnson. Micah has an Associates Degree in Fashion Design. 6.100 $0 0 Year 2 Year 3 $76. As the personnel plan shows. as well as budgeting. and.800 $0 $0 0 0 $53. Personnel Plan Owner Other Total People Total Payroll Year 1 $53. Micah enjoys all aspects of planning traditional and nontraditional weddings. decorating. Since then. Micah received her certification from the National Association of Wedding Consultants and has been a wedding planner for three years. She has been a wedding consultant for five years and became interested in providing consultant services when she successfully planned her first five weddings for family and friends. Darla has received extensive training in wedding planning and her certification from the National Association of Wedding Consultants and Professional Wedding Planners.800 Financial Plan The following subtopics represent the financial plan of TLC Wedding Consultants.

.804 Assumptions: Average Percent Variable Cost Estimated Monthly Fixed Cost 0% $4.Break-even Analysis Monthly Revenue Break-even $4.2 Projected Profit and Loss Our projected profit and loss is shown in the following table.804 7.

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996 $37.650 $37.800 $37.Pro Forma Profit and Loss Year 1 Sales Direct Cost of Sales Other Total Cost of Sales Gross Margin Gross Margin % Expenses Payroll Sales and Marketing and Other Expenses Depreciation Leased Equipment Utilities Insurance Rent Payroll Taxes Other Total Operating Expenses Profit Before Interest and Taxes EBITDA Interest Expense Taxes Incurred Net Profit Net Profit/Sales $95.300 $0 $0 $0 $95.200 $37.796 $0 $0 $0 $125.870 24.443 $28.00% $114.53% 7.00% Year 3 $53.000 $0 $0 $0 $0 $0 $0 $0 $87.3 Projected Cash Flow The following chart and table show our cash flow projections.160 $0 $9.650 $0 $9.160 $37.000 $0 $0 $0 $0 $0 $0 $0 $77.290 $27.657 $28.796 100.800 $2.200 $1.339 22.996 $0 $9.37% $85. .00% Year 2 $125.60% $76.360 $0 $0 $0 $114.360 100.300 100.100 $4.550 $0 $0 $0 $0 $0 $0 $0 $57.208 29.650 $37.

949 Year 2 Year 3 7.848 $17.345 $0 $0 $0 $0 $0 $0 $0 $97.394 $0 $0 $0 $0 $0 $0 $0 $124.00% 25. VAT.Pro Forma Cash Flow Year 1 Cash Received Cash from Operations Cash Sales Cash from Receivables Subtotal Cash from Operations Additional Cash Received Sales Tax.766 $22.614 Year 1 $53.345 $27.766 $45.545 $97.00% 25.42% 0 Year 2 2 10.023 Year 2 $76.889 $25.494 $83.889 $0 $0 $0 $0 $0 $0 $0 $86.748 $65.900 $50.800 $11.318 $74.023 $0 $0 $0 $0 $0 $0 $0 $112. First year monthly figures are included in the appendix.848 $0 $0 $0 $0 $0 $0 $0 $65. .049 $74.200 $10.00% 10.00% 0 Year 3 3 10.00% 25.279 $112.134 $47.689 $86.744 $66.4 Projected Balance Sheet Three years of annual totals are presented in the Projected Balance Sheet below. HST/GST Received New Current Borrowing New Other Liabilities (interest-free) New Long-term Liabilities Sales of Other Current Assets Sales of Long-term Assets New Investment Received Subtotal Cash Received Expenditures Expenditures from Operations Cash Spending Bill Payments Subtotal Spent on Operations Additional Cash Spent Sales Tax. VAT.00% 10.394 Year 3 $85.120 $45. HST/GST Paid Out Principal Repayment of Current Borrowing Other Liabilities Principal Repayment Long-term Liabilities Principal Repayment Purchase Other Current Assets Purchase Long-term Assets Dividends Subtotal Cash Spent Net Cash Flow Cash Balance General Assumptions Plan Month Current Interest Rate Long-term Interest Rate Tax Rate Other Year 1 1 10.00% 10.42% 0 $38.100 $12.075 $124.614 $0 $0 $0 $0 $0 $0 $0 $83.

00% 22.023 $0 $61.00% 0.5 Business Ratios The following table outlines some of the more important ratios from the Personal Services industry.000) $28.452 $33.923 Year 2 $846 $0 $0 $846 $0 $846 $8.00% 100.90% .207 $47.00% 33.65% 0.208 $27.00% 100.00% 0.07% 0.078 $958 $0 $0 $958 $0 $958 $8.078 $28.Pro Forma Balance Sheet Year 1 Assets Current Assets Cash Accounts Receivable Other Current Assets Total Current Assets Long-term Assets Long-term Assets Accumulated Depreciation Total Long-term Assets Total Assets Liabilities and Capital Current Liabilities Accounts Payable Current Borrowing Other Current Liabilities Subtotal Current Liabilities Long-term Liabilities Total Liabilities Paid-in Capital Retained Earnings Earnings Total Capital Total Liabilities and Capital Net Worth $22.06% Industry Profile 17. 7299.10% 52.92% 0.452 $0 $0 $0 $34.208 $33.686 $0 $34.339 $89.900 $14.00% 1.00% 100.000 $53.208 $34.374 $89.245 $8.80% 47.00% 100.923 $61.426 $0 $90.870 $61.61% Year 2 20.766 $11.000 ($3.245 $0 $1.452 Year 1 $1.000 $25. Industry Profile.10% 37.374 Year 3 Year 2 Year 3 7. The final column.245 $0 $0 $1.37% Year 3 10.00% 17.949 $15.00% 100.90% 11. details specific ratios based on the industry as it is classified by the Standard Industry Classification (SIC) code.00% 1.078 $61.00% 0.374 $0 $0 $0 $90.20% 100.00% 3.00% 33.416 $74.00% 100. Ratio Analysis Sales Growth Percent of Total Assets Accounts Receivable Other Current Assets Total Current Assets Long-term Assets Total Assets Current Liabilities Year 1 0.416 $90.923 $0 $0 $0 $61.

24 27 2.a n.29 2.00% 3.00 0.700 $2.85 0.06% 98.300 $1.700 $1.84% 60.00% 1.53% 31.00% 100.51% 27.000 $2.87% 32.800 $4.500 $1.64 1.a n.200 $6.a n.59% 30.39% 100.37% 45.300 $8.a n.63% 0.35% 1.700 $1.200 $6.600 $5.600 $2.94% 4.200 $2.00% 75.52% 39.89 71 12.81 1.01 1.000 $1.a n.37% 3.300 $8.400 $2.04 1.94% 100.900 $1.300 $8.90% 38.000 $2.Long-term Liabilities Total Liabilities Net Worth Percent of Sales Sales Gross Margin Selling.a n.200 $1.61% 113.37% 98.100 $1.06% 42.200 $7.00 28.a n.a n.100 Month 12 .600 $4.00 0.a n.68 3.87 0.400 $10.700 $6.49% 42.37% 60.89 57 11.61% 96.01 1.20% 94.00 $89.33 61.00% 100.00 0.41 0.00 0.a n.a n. General & Administrative Expenses Advertising Expenses Profit Before Interest and Taxes Main Ratios Current Quick Total Debt to Total Assets Pre-tax Return on Net Worth Pre-tax Return on Assets Additional Ratios Net Profit Margin Return on Equity Activity Ratios Accounts Receivable Turnover Collection Days Accounts Payable Turnover Payment Days Total Asset Turnover Debt Ratios Debt to Net Worth Current Liab.a Appendix Sales Forecast Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Sales Brides & Grooms Family Members Other Total Sales 0% 0% 0% $2.36 4% 18.22 73.00% 77.078 0.10% 100.00 $33.a n.49% 73.00% 0.00 $61.22 1.69% 4.17 37 1.800 $1.90% 6.00% 61.500 $2.700 $3.89 68 12.63% 4.200 $5.68 27.17 28 1.00% 72.207 0.39 0.00 0.38% 109.00% 100.60% 84.00% 70.300 $5.400 $9.a n.04% Year 3 22.200 $6.00% 1. to Liab.600 $1.22 1.900 $5.20% 4.900 $1.32 1.416 0.300 $9.100 $1.87 0.32 94.000 $2.28% Year 1 29.600 $1.00% 1.72 1% 78.100 $5.300 $3.60% n.500 $1.a n.300 $1.30% 16. Liquidity Ratios Net Working Capital Interest Coverage Additional Ratios Assets to Sales Current Debt/Total Assets Acid Test Sales/Net Worth Dividend Payout 0.54 1% 56.63% 100.01% Year 2 24.70% 2.300 $8.200 $5.77 0.a n.400 $1.000 $3.

880 $3.70% $4.426 $2.00% Month 5 $7.100 100.950 $3.100 100.250 $1.250 $3.800 100.300 $0 $0 $0 $6.600 $0 $0 $0 $6.000 Month 6 $4.00% 10.313 21.00% 10.00% 25.40% $4.000 Month 4 $4.350 $0 $838 $2.00% 10.82% $5.150 $4.950 27.00% 0 Month 3 3 10.250 $4.100 $0 $0 $0 $8.000 $250 $0 $0 $0 $0 $0 $0 $0 $4.02% $5.78% $4.000 Month 3 $4.00% Month 11 $9.00% 0 Month 7 7 10.600 $0 $650 $1.870 $3.763 26.000 $0 0 $4.000 $5.00% 25.00% 0 Pro Forma Profit and Loss Month 1 Sales Direct Cost of Sales Other Total Cost of Sales Gross Margin Gross Margin % Expenses Payroll Sales and Marketing and Other Expenses Depreciation Leased Equipment Utilities Insurance Rent Payroll Taxes Other Total Operating Expenses Profit Before Interest and Taxes EBITDA Interest Expense Taxes Incurred Net Profit Net Profit/Sales 15% $4.000 $0 0 $4.950 $4.00% 0 Month 9 9 10.00% 25.040 $5.000 $0 $0 $0 $6.00% 25.588 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 .100 $0 $0 $0 $10.00% Month 8 $8.00% 10.00% 10.640 $3.700 $250 $0 $0 $0 $0 $0 $0 $0 $5.600 100.000 $600 $0 $0 $0 $0 $0 $0 $0 $4.700 $5.300 100.00% 0 Month 5 5 10.300 $0 $1.00% 0 Month 10 10 10.700 100.00% 0 Month 2 2 10.37% $4.300 $4.560 $4.00% Month 4 $6.600 $2.00% 10.350 $3.850 $3.720 $5.440 $5.600 100.000 $250 $0 $0 $0 $0 $0 $0 $0 $4.00% 0 Month 4 4 10.00% 0 Month 11 11 Month 12 12 10.00% Month 9 $8.00% 10.750 $0 $438 $1.Direct Cost of Sales Row 1 Row 1 Other Subtotal Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Month 12 Personnel Plan Month 1 Owner Other Total People Total Payroll 0% 0% $4.538 24.700 $0 0 $5.000 $0 0 $4.00% 10.00% 25.050 $0 $513 $1.00% 25.200 $0 $0 $0 $7.700 $5.00% 0 Month 8 8 10.225 36.520 $3.750 $3.000 $250 $0 $0 $0 $0 $0 $0 $0 $4.606 $2.00% 30.520 $3.08% $4.000 $0 0 $4.00% Month 6 $8.786 $3.24% $5.700 $250 $0 $0 $0 $0 $0 $0 $0 $5.00% 10.00% 0 1 10.038 $3.00% Month 3 $6.700 $0 0 $5.550 $0 $1.000 Month 5 $4.900 100.00% Pro Forma Cash Flow Month 1 Cash Received Cash from Operations Cash Sales Cash from Receivables $2.00% 0 Month 6 6 10.000 $0 0 $4.000 Month 2 $4.00% 10.350 $0 $588 $1.000 $0 0 $4.700 $0 $0 $0 $5.99% $5.700 $0 $0 $0 $9.88% $4.600 $2.700 $0 0 $5.550 $4.280 $0 $2.000 $250 $0 $0 $0 $0 $0 $0 $0 $4.000 $0 0 $4.240 $4.900 $0 $0 $0 $8.94% $4.348 $4.000 100.65% $4.000 Month 8 $4.088 $3.850 $0 $963 $2.800 $0 $0 $0 $8.250 $4.113 30.352 $3.200 100.972 $3.000 $250 $0 $0 $0 $0 $0 $0 $0 $4.00% 25.263 37.00% Month 7 $8.600 $4.00% 10.000 $600 $0 $0 $0 $0 $0 $0 $0 $4.150 $0 $1.00% 25.00% Month 10 $9.300 $0 $0 $0 $9.100 $0 $0 $0 $0 $0 $0 $0 $5.950 $3.750 $0 $938 $2.300 100.700 100.166 $3.00% 10.400 $114 $2.413 38.000 $0 0 $4.813 28.700 $250 $0 $0 $0 $0 $0 $0 $0 $5.00% Month 12 $10.00% 25.000 $1.000 Month 7 $4.000 Month 9 Month 10 Month 11 Month 12 $4.00% 25.350 $2.888 35.075 $3.00% 25.880 $5.100 $600 $600 $0 $180 $420 7.350 $0 $1.513 27.350 $4.250 $2.138 $3.700 General Assumptions Month 1 Plan Month Current Interest Rate Long-term Interest Rate Tax Rate Other 10.000 $0 0 $4.266 $3.00% Month 2 $6.750 $1.050 $2.250 $2.000 $250 $0 $0 $0 $0 $0 $0 $0 $4.600 $0 $0 $0 $8.

592 $10.657 Month 1 $0 $0 $0 $7.545 $1.033 $10.946 Month 3 $0 $0 $0 $0 $0 $0 $0 $6.437 $20.455 $18.214 $0 $31.280 $2.293 $0 $1.246 Month 4 $0 $0 $0 $0 $0 $0 $0 $6.514 Month 2 $0 $0 $0 $0 $0 $0 $0 $5.628 $0 $0 $0 $0 $0 $0 $0 $2.355 $5.283 $27.260 $4.245 $0 $1.217 $3.043 $4.208 $34.746) $491 $0 $0 $0 $0 $0 $0 $0 $4.228 $0 $0 $0 $0 $0 $0 $0 $4.000) $6.000 $43 $4.095 $1.191 $7.00% $2.148 $0 $0 $1.382 $5.455 Month 7 $0 $0 $0 $22.007 $3.842 $10.000) $3.736 $9.095 $30.628 Month 12 Month 9 Month 10 Month 11 $4.851 $1.334 $27.208 $33.000 $690 $4.000 $851 $4.283 $18.000 ($3.007 Month 3 $0 $0 $0 $10.000 $5.051 $8.690 $4.007 $8.355 $1.280 $9.000 $0 $0 $5.706 Month 8 $0 $0 $0 $0 $0 $0 $0 $8.000 ($3.891 $0 $0 $0 $0 $0 $0 $0 $4.891 $2.217 $4.280 $0 $0 $0 $0 $0 $0 $0 $5.382 $2.838 Month 8 $0 $0 $0 $26.172 $8.172 $0 $0 $1.842 $5.420 $6.000 ($3.000 ($3.033 $10.736 Month 6 $0 $0 $0 $19.000) $22.081 $16.000 $1.980 $0 $0 $0 $0 $0 $0 $0 $5.397 Month 2 $0 $0 $0 $9.237 $8.389 $24.766 $11.452 Starting Balances Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Month 9 Month 10 Month 11 Month 12 .283 $19.491 $9.420 $0 $6.700 $1.492 Month 6 $0 $0 $0 $0 $0 $0 $0 $7.420 $665 $0 $0 $665 $0 $665 $8.614 $0 $10.430 $0 $0 $0 $0 $0 $0 $0 $8.000) $420 $5.838 $21.886 $9.765 $1.328 $0 $26.148 $0 $13.000 $765 $4.255 $4.341 $0 $0 $1.657 $5.260 ($2.208 $0 $0 $1.000 $1. HST/GST Paid Out Principal Repayment of Current Borrowing Other Liabilities Principal Repayment Long-term Liabilities Principal Repayment Purchase Other Current Assets Purchase Long-term Assets Dividends Subtotal Cash Spent Net Cash Flow Cash Balance 0.260 $0 $9.619 $0 $0 $1.770 $24.000) $28.043 $0 $0 $0 $0 $0 $0 $0 $5.791 $5.000 $0 $0 $0 $6.000 $1.592 Month 7 $0 $0 $0 $0 $0 $0 $0 $8.765 $4.Subtotal Cash from Operations Additional Cash Received Sales Tax.334 $20.208 $0 $1.000) $25.280 Month 1 $0 $0 $0 $0 $0 $0 $0 $2.964 $0 $19.282 $1.736 $15.382 $4.043 $8.983 $11.838 $16.270 $8.000 $5.000) $16.208 $8.245 $8.237 $0 $0 $1.293 $8.270 $9. HST/GST Received New Current Borrowing New Other Liabilities (interestfree) New Long-term Liabilities Sales of Other Current Assets Sales of Long-term Assets New Investment Received Subtotal Cash Received Expenditures Expenditures from Operations Cash Spending Bill Payments Subtotal Spent on Operations Additional Cash Spent Sales Tax.000) $5.545 $21.906 $0 $7.341 $0 $1.148 $8.243 $0 $0 $0 $34.000) $1.946 $6.228 $7.456 $0 $16.191 Month 5 $0 $0 $0 $16.000 ($3.733 $737 $0 $0 $737 $0 $737 $8.051 $0 $0 $1.770 $1.770 $26.791 $2.842 Month 4 $0 $0 $0 $13.397 $6.491 $0 $0 $0 $0 $0 $0 $0 $5.255 $2.293 $0 $0 $1.000 ($3.000) $0 $5.245 $0 $0 $1.256 $1.051 $0 $1.228 $0 $0 $0 $0 $0 $0 $0 $9.395 $16.000 $1.095 $31.260 $5.246 $6.983 $1.029 $0 $0 $0 $0 $0 $0 $0 $6.666 Month 5 $0 $0 $0 $0 $0 $0 $0 $7.592 $0 $0 $0 $0 $0 $0 $0 $6.210 $9.033 $1.148 $0 $1.851 $4.886 $0 $0 $0 $0 $0 $0 $0 $9.747 $0 $0 $0 $0 $0 $0 $0 $4.091 $6.000) $10.545 $22.237 $0 $0 $0 $0 $0 $0 $0 $5.763) $3.237 $7.237 $0 $1.000) $19.733 $7.389 $17.686 $0 $34.747 $7.492 $7.270 $810 $0 $0 $810 $0 $810 $8.395 $1.000 $1.228 $9.452 $5.980 $9.255 $5.191 $11.000 ($3.733 $6.706 $8.217 $5.766 Pro Forma Balance Sheet Month 1 Assets Current Assets Cash Accounts Receivable Other Current Assets Total Current Assets Long-term Assets Long-term Assets Accumulated Depreciation Total Long-term Assets Total Assets Liabilities and Capital Current Liabilities Accounts Payable Current Borrowing Other Current Liabilities Subtotal Current Liabilities Long-term Liabilities Total Liabilities Paid-in Capital Retained Earnings Earnings Total Capital Total Liabilities and Capital Net Worth $0 $0 $0 $0 $0 $0 $8.029 $11.061 $10.043 ($1.455 $12.514 $5. VAT.000 ($3.690 $1.815 $5.191 $6.283 $1.172 $0 $1.592 $8.666 $7.334 $0 $0 $0 $31.349 $5.000 ($3.243 $22.237 $3.389 $0 $0 $0 $28.619 $0 $1. VAT.283 $28.700 $1.000 $1.619 $8.349 $5.742 $0 $28.000 $3.061 $0 $0 $0 $0 $0 $0 $0 $7.000 ($3.430 $8.397 $1.655 $7.657 $491 $6.858 $0 $22.700 $1.489 $12.983 $13.349 $3.207 $0 $0 $0 $5.395 $15.452 $33.531 $17.737 $22.481 $3.000) $13.000 ($3.000 ($3.243 $30.000 ($3.341 $8.

0 Company Summary y y y Company Ownership Start-up Summary Company Locations and Facilities 3.0 Strategy and Implementation Summary y y Competitive Edge Sales Strategy 6.0 Executive Summary y y y Mission Objectives Keys to Success 2.0 Market Analysis Summary y y y Market Segmentation Target Market Segment Strategy o Market Needs Service Business Analysis o Competition and Buying Patterns 5.1.0 Management Summary y Personnel Plan 7.0 Services 4.0 Financial Plan y y y y y Break-even Analysis Projected Profit and Loss Projected Cash Flow Projected Balance Sheet Business Ratios Appendix .

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