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us JOB PROFILE Director of Strategy & Marketing

KeyStone Search is a prominent Twin Cities executive search firm with a special emphasis on corporate culture fit. KeyStone Search has specialized expertise in the recruitment of general management, sales/marketing, financial, technical/operations, human resources and non-profit executives. www.keystonesearch.com

JOB PROFILE
Director of Strategy & Marketing

POSITION DESCRIPTION
The Director of Strategy & Marketing is responsible for developing and executing the company¶s marketing strategy, managing the brand and image of the company through various types of media, and who will support sales efforts through market research, customer segmentation, lead generation, and conduct research for potential merger and acquisition targets. The Director of Strategy & Marketing must have the ability to create and communicate the company¶s positioning and messaging effectively to the target market and act as a partner with Sales, R&D, Operations and the executive team.

Position Duties and Responsibilities
This Director of Strategy & Marketing position will be primarily charged with supporting Quality Ingredients Corporation in each of the following areas of responsibility: y y y y y y Develop and Execute Marketing Goals and Strategy Market Research and Segmentation Brand Image Management Development of Marketing Materials Public Relations and Communication Internal Company Communications

Description
A successful Director of Strategy & Marketing is able to create and executre a marketing plan that incorporates the company¶s strategy and position in the market. This person will carry out a variety of duties that will require collaboration and strong organizational skills. The Director of Strategy & Marketing will ultimately be responsible for helping the company find new customers and deliver a strong, consistent message that differentiates the company from its competitors. This person will need strong research and analytical skills which will be applied to studying current and future markets and making recommendations on potential customers. Finally, this person will own the brand image of the company and determine how that brand is used across various media including emails, web sites, marketing collaterals and promotions. TRAITS and BEHAVIORS y Collaborative y Creative y Analytical y Disciplined y Ethical y Organized y Strong communicator y Confident y Professional y Integrity

Quality Ingredients Corporation JOB PROFILE Director of Strategy & Marketing (2010)

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JOB PROFILE
Director of Strategy & Marketing

Quality Ingredients Corporation Description Quality Ingredients Corporation helps its food customers produce quality products by supplying them with innovative dry ingredient solutions that can be customized to make good foods even better. The company was founded by Minnesota entrepreneur Bob Thompson in 1987. He combined his food science, product development, and sales expertise with external manufacturing partnerships to offer dry cream products. We opened our first production facility in Burnsville, Minnesota during the 1990's to manufacture ingredients using spray- and roll-drying processes. A second facility was acquired in Marshfield, Wisconsin. This facility provides spray drying and advanced dry-blending capacities. By building upon our advanced dry-processing expertise, Quality Ingredients has expanded well beyond its technical foundation of dry creamer and shortening powder technologies to include a broad range of dry ingredient systems. These systems range from dry creamers, to cheese and dairy powders, whips, flavors and colors, encapsulations, specialty ingredients and specialty dry blends. These are all ingredient solutions that can be customized to make good foods even better! To help innovate, deliver fresh ideas, and grow its client¶s business in the best possible way, we offer in-house technical and product development skills. Today, those development skills, backed up by internal and external manufacturing capabilities, are the cornerstones of our differentiation and success in the marketplace. Today, Quality Ingredients Corporation operates as an Employee Stock Ownership Plan (ESOP) company, whereby each employee is vested in our customers' success. We measure the success of our company by the success of our employees and our customers!

Quality Ingredients Corporation JOB PROFILE Director of Strategy & Marketing (2010)

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JOB PROFILE
Director of Strategy & Marketing

Mission and Values
Quality Ingredients is committed to the following mission and values statements as reflections of their unique culture. Mission: As an indispensable partner with our customers, we enable them to successfully create more functional, better tasting, and healthier products by developing dried food ingredients and offering custom processing solutions.

Values: Ownership Culture Customer Intimacy Innovation Growth

Mission and Values Summary:

Serve speaks to our dedication to customer service and focus, and growing through our commitment to service

Innovate reflects our aspiration to be a recognized leader in the creation and production food ingredients, and driving continuous improvement across the organization

Win enabling our customers to win in marketplace, and winning as a company and as individuals in an employee-owner culture

Quality Ingredients Corporation JOB PROFILE Director of Strategy & Marketing (2010)

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JOB PROFILE
Director of Strategy & Marketing

Key Relationships This position reports directly to the CEO and is directly responsible for the marketing function and will work closely and collaboratively with a number of colleagues. The following lists those key positions:

y

CEO: The CEO determines and communicates the Quality Ingredients Corporation strategy. The Director of Strategy & Marketing will report directly to the CEO and must work closely with them to insure alignment with corporate strategy. The CEO will also rely on the Director of Strategy & Marketing for research on new/existing markets and research on potential merger and acquisition targets. VP of Research and Development: The VP of Research and Development is responsible for production resources for current and future products. The Director of Strategy & Marketing will work with this person to provide market data and research that may be useful in the development of new products. They will also work with this person to understand new products being developed so they can develop positioning and messaging associated with those products. Director - Purchasing / Risk Management - The Director of Purchasing/Risk Management is responsible for the procurement of materials and well as pricing of opportunities for customers. The Director of Strategy & Marketing will work with this person to understand pricing strategies and to provide that person with market data that will aid that person in their responsibilities. Sales Team: The Sales Team is responsible for the acquisition of revenue from new and existing customers. The Director of Strategy & Marketing will work with this team to define positioning of the company¶s products, develop marketing materials that the sales team can use in their sales efforts, and receive feedback from them related to their needs from marketing and feedback they receive from clients and prospects.

y

y

y

Quality Ingredients Corporation JOB PROFILE Director of Strategy & Marketing (2010)

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JOB PROFILE
Director of Strategy & Marketing

Activities Area Develop and Execute a Marketing Plan Actions y Develop a formal plan for the development of tools, promotions, communications and projects that will increase awareness of Quality Ingredients Corporation in the market and generate new leads for the company Incorporate company¶s marketing strategy which incorporates efforts developed by approved third party vendors such as Tartan Marketing Develop plan for use of social media in promoting company Execute on marketing plan and provide monthly updates to CEO

y

y y Area Market Research and Segmentation

Actions y y y y y Review market data for current and potentially new verticals for company Identify target customers for sales team to call from existing and new markets Analyze and segment customer/prospect data and develop strategy for approaching each segment Research potential merger or acquisition targets for CEO Maintain market data on company competitors

Area Brand Image Management

Actions y y y y y Define style guides and guidelines for consistent use of company logos, advertising, slogans and other trademarked works Develop standards for employees to implement for emails, voicemails, presentations and company communications Develop company website to accurately portray company¶s marketing position, products and services Review and make recommendations for company logo Leverage company for industry and customer awards that can be highlighted by company

Quality Ingredients Corporation JOB PROFILE Director of Strategy & Marketing (2010)

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JOB PROFILE
Director of Strategy & Marketing

Area Development of Marketing Materials

Actions y y y y y y Develop tools for use by sales team such as presentations, product data sheets, and email templates Develop and implement designs for labeling and packaging of products Develop Case Studies for use in sales efforts Develop materials that can be used by the sales team for promotions Develop company positioning and differentiation strategy Generate campaigns to potential clients to generate leads for the sales team Attend and participate at industry events such as tradeshows Issue Press Releases for significant company events Increase awareness of Quality Ingredients through advertising and promotions Manage press and employee relations communications Participate in company meetings with Sales, R&D and Management when requested to understand marketing trends and customer feedback Development of company communications to keep team apprised of wins, market trends, company direction and company news Develop internal company documents such as ESOP financial reports

Public Relations and Communication

y y y y

Internal Company Communication

y

y y

Quality Ingredients Corporation JOB PROFILE Director of Strategy & Marketing (2010)

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JOB PROFILE
Director of Strategy & Marketing

Measurements and Indicators Quality Ingredients Corporation has placed significant importance on outlining the expectations for the Director of Strategy & Marketing. In addition to the information outlined in the job profile, the following measurements will be utilized as the primary performance indicators. The CEO will determine the specific goals and relevant importance in each category.
MARKETING PLAN DEVELOPMENT AND EXECUTION Measurements y Development of a company market plan including y Progress towards milestones of plan y Social Media Presence MARKET RESEARCH AND SEGMENTATION Measurements y New Target Accounts Identifies y Relevant data loaded into CRM y Current Accounts and Prospects are segmented Measurements y Lead Generation y Updated Web site Indicators y Target Account Lists y CRM Reports Indicators y Plan submitted and approved by CEO y Updates with CEO y Observations of CEO

BRAND IMAGE MANAGEMENT

Indicators y Increased number of leads y Launch of new web site y Uniform use of standards by sales team Indicators y Sales Team making use of tools y New case studies developed

DEVELOPMENT OF MARKETING MATERIALS

Measurements y New Presentations and Product Sheets y Rollouts of new materials to team y Current Labels refineds/updated Measurements y Attendance at Trade Shows y Press Releases issued y Development of new campaigns Measurements y Regular internal communications y Participate in company meetings

PUBLIC REPRESENTATION AND COMMUNICATION

Indicators y Number of industry events attended and participated y Number of press releases y Number of campaigns launched Indicators y Observation by CEO

INTERNAL COMPANY COMMUNICATION

Quality Ingredients Corporation JOB PROFILE Director of Strategy & Marketing (2010)

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JOB PROFILE
Director of Strategy & Marketing

Compensation y y y Market competitive Salary + bonus Benefits include Medical, Dental, Life Insurance, 401(k), STD, LTD, Tuition Reimbursement and PTO

Qualifications y y y y y y Seasoned marketing experience (minimum of 10 years) ideal Four-year college degree requested with an M.B.A. preferred. Experience in the food industry ideal PC proficiency (Microsoft Office Suite) required Experience with CRM systems beneficial Experience with ERP systems

Contact Information
Please contact KeyStone Search for more information:

KeyStone Search 105 Fifth Avenue South Suite 512 Minneapolis, MN 55401

Marcia Ballinger Phone: 612-375-8895 Email: marciab@keystonesearch.com

Mike Frommelt Phone: 612-375-8986 Email: mikef@keystonesearch.com

Quality Ingredients Corporation JOB PROFILE Director of Strategy & Marketing (2010)

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