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ONE WORLD
NEW!
ONE WORLD
FASHION BOOK Spring/Summer 2009
Difficult times require well-conceived
solutions. offers you these:
with six collections with selling power.
9 25 41
blue seven WOMEN blue seven MEN
modern classic: Commercial Young urban casual: Programs with strong selling
combination programs, for young, versatile mix-and- power in the three target groups
the fashionably demanding match fashion collection in Classic, Casual and Vintage. Each
customer in six colour the- four colour themes with focus with 4-5 themes, focusing on shirts
mes with defined delivery on shirts, dresses, blouses and sweatshirts with matching
dates. and slacks. shorts and beach Bermudas.
Sizes 38-48 resp. 38-46 Sizes S-XL resp. 36-44 Sizes S-XXL
ONE WORLD
Discover the whole world of this international fashion label with “blue seven one world”. With our
long-term experience and innovative design creativity, blue seven stands for contemporary coll-
ections, where – inspired by the latest trends in the most important fashion centres of the world
– topicality is combined with a maximum of sales assurance and high margins. Of course in proven
good quality and at unbeatable prices. In time for the S/S 09 season and for the first time we will
also present all blue seven product groups in a Fashion Book: Welcome to the world of blue seven.
Michael Obermeyer
Managing Director
55 69 81 NEW!
blue seven YOUTH blue seven KIDS blue seven MINIKIDS
Girls & Boys: Super mix-and- Girls & Boys: Girls & Boys: The exceptional
match Youngster collection Eight perfectly mix-and- baby collection with three
in eight trendy programs match, top fashionable series programs each, where T-shirts,
with super-fashionable shirts, each, consisting of T-shirts, sweatshirts, blouses, pants,
sweatshirts, pants, blouses sweatshirts, shirts, pants, shirts, dresses and jackets
and dresses. blouses, skirts and dresses. allow trendy complete outfits.
Sizes 128-164 Sizes 92-128 Sizes 62-86
5
Good fashion is the result of inspiration, creativity and plenty of expert compe-
tence. I get my inspiration from the fashion centres of Paris, Milan, Florence,
Amsterdam, as well as Berlin and my information from the most important
international textile, yarn and fashion fairs.
My personal challenge is, using all this “Input” to make a commercial and inter-
nationally valid fashion collection with excellent value for money.
Tatjana Gorozankin
Designer with Passion
DESIGNERS dialog
TESTIMONIAL 7
Modernity in feminine cuts, finest
materials in classic patterns and fresh
colours skilfully unite timeless elegance
with highest wearing comfort.
“African Summer” in warm brown and
pebble tones, “St.Tropez” in maritime
colours or four other summer themes:
This is how exciting classic fashion
can be!
modern classic
Sizes 38-48
› left
Polo: 12520A5
Skirt: 17550X
› right
Blouse: 17094X
‹ T-shirt: 10631X Slacks: 18164X5
‹ T-shirt: 10630X5
› left
T-shirt: 10632X5
Slacks: 18172X5
› right
T-shirt: 10102X5
Slacks: 18143X
WOMEN modern classic 15
T-shirt: 10662X top
Polo: 12525X5
bottom
Blouse: 17074X
› left
T-shirt: 10111A5
Bermuda: 18145X5
› right
TRENDS –
IMPLEMENTED WITH
SELLING POWER.
WOMEN modern classic 17
‹ left
T-shirt: 10113X
Jeans jacket: 18818X
Jeans: 18167X
right
Cardigan: 13364X5
Polo: 12524X5
Slacks: 18144X5
WOMEN modern classic 19
‹ left Jacket: 18831X
T-shirt: 10154X T-shirt: 10153X
Slacks: 18175X
right
T-shirt: 10712X
Because good design is the opposite of “by accident”. It is the total sum of creativity,
market appropriate implementation, international trends and plenty of expertise.
Cornelia Meißner
Designer with lifeblood!
DESIGNERS dialog
TESTIMONIAL 23
Current silhouettes in ultra-light
materials, sheer, summer-light knits,
as well as dainty floral and contrast-rich
Ethno-prints compete against clean,
reduced casual styles. The new noncha-
lance in the urban style for the fashion
conscious woman.
Sizes 36-44
S-XL
Dress: 17831X
25
Shirt: 10121X
Bermudas: 18155X5
27
Shirt: 10147X5
Slacks: 18157X5
› Blouse: 17082X5
Slacks: 18149X5
29
Shirt: 10130X5 Shirt: 10649X
Shirt jacket: 12811X5 Shorts: 18153X5
‹ left
Pullover: 13380X
Shorts: 18153X5
‹ right
Shirt: 10148X5
Slacks: 18160X5
31
Dress: 17845X5
Knit dress: 13374X
33
Shirt: 10651X Blouse: 17083X5
Slacks: 18151X5 Slacks: 18151X5
Top: 10133X
Blouse: 17092X5
35
Dress: 17839X
‹ left
Dress: 14222X5
‹ right
Blouse: 17117X
Slacks: 18158X5
Sandra Ehnert
Designer with empathy
DESIGNERS dialog
TESTIMONIAL 39
Sizes S-XXL
MEN 41
Polo: 31236X
Jeans bermudas: 34142X
Pullover: 31923X
MEN 43
T-shirt: 30277X
Bermudas: 34125X
‹ Polo: 31234X
MEN 45
Sweat shirt: 31510X
Bermudas: 34127X
Pullover: 31924X
MEN 47
Jacket: 34608X top › left
Pullover: 31926X Polo: 31237X Pullover: 31929X
bottom › right
Polo: 31244X Polo: 31241X
MEN 49
T-shirt: 30293
bottom bottom
T-shirt: 30275X Polo: 31238X
Bermudas: 34127X
MEN 51
Fashion plays a central role in the development of characters. On the one hand,
children and youths want to stand out from the crowd and on the other hand
also follow the current fashion trends. To track these trends down and identify
them, tailor them to the needs of our customers in an international sales market
and make successful collections of them – this is our task and we meet it with great
dedication and a feeling for the needs of our youth. Fashion for Fun.
Cornelia Meißner
Sandra Ehnert
Designers with intuition
DESIGNERS dialog
TESTIMONIAL 53
Maritime colour themes and strong
shades all the way to neon colours,
determine the trends for cool boys and
hip girls. The surfer looks and casual
vintage programs present themselves
as sophisticated, cheeky or sportive.
Modern comic all-overs and sassy
graphics round off the perfect summer
128-164 style.
YOUTH 55
T-shirt: 60380X
YOUTH 57
‹ Girl left top top
T-shirt: 50242X Top: 50039X T-shirt: 50052X
Jeans: 53621X Sweat jacket: 51214X Pullover: 51417X
Jeans: 53633X Capri jeans: 53626X
‹ Girl right
Top: 50039X bottom
Sweat jacket: 51214X Girl left
Jeans: 53633X Top: 53018X
Short: 53634X
Girl right
Slacks: 53632X
Top: 50049X
YOUTH 59
T-shirt: 60366X
Dress: 51706X
YOUTH 61
T-shirt: 60371X Polo: 61112X
Bermudas: 63249X Bermudas: 63243X
› Dress: 53413X
Legging: 52114X
PROFIT
MARGIN 200%
AND MORE!!!
YOUTH 63
Shirt: 63007X
Sweat shirt: 61416X
YOUTH 65
When designing, we don’t think about the clothes, but of the kids who are going to
wear them.
How they play and romp around in them without care. And how and why especially
our design will become their favourite, which they want to wear every day. It goes
without saying, that quality and easy care, as well as the ability for mixing and
matching, are in the focus of our development of fashionable, complete outfits. In
addition, mothers can expect the best wear comfort and high functionality for their
children’s clothes in blue seven’s commercial price ranges as well.
Doreen Sinner
Sandra Ehnert
Designers with responsibility
DESIGNERS dialog
TESTIMONIAL 67
Playing. Romping. Being happy. Kids
know exactly what they want. Even in
fashion: cats, summer flowers and
butterflies turn up in prints and lovely
details in the girls’ collection and they let
the hearts of the little princesses beat
faster. Boys love nautical motifs in a
vintage look or sassy all-over prints in
92-128 strong colours.
KIDS 69
T-shirt: 80232X
Shirt Top: 70027X Pullunder: 81614X
Pants: 73431X Skater jeans: 83129X
T-shirt: 80236X Shirt: 70244X
Turn-up-pants: 83131X Pants: 73430X
KIDS 71
Dress: 73217X T-shirt: 70238X Sweat shirt with hood: 81216X T-shirt: 80245X
Skirt: 73122X Jeans 3/4: 83126X Jeans: 83125X
‹ T-shirt: 80242X
Turn-up-pants: 83131X
KIDS 73
Girl
Blouse: 73018X
Cardigan: 71512X
Skirt: 73118X
Girl left Boy centre Boy right
Blouse: 73019X Shirt: 83011X Polo: 81108X
Jeans short: 73424X Pants 3/4: 83124X Jeans 3/4: 83126X
KIDS 75
Girl left
Sweat jacket: 71213X
T-shirt: 70243X
Pants: 73427X
Girl right
Cardigan: 71518X
Blouse: 73020X
Pants 3/4: 73431X
top top top
Girl Boy Girl left
Dress: 73218X Pullover: 81610X Sweat jacket: 71213X
Girl right
bottom bottom Cardigan: 71518X
Girl left Girl
Blouse top: 73023X Blouse top: 73023X bottom
Pants: 73427X Girl
Girl right Blouse: 73026X
Blouse: 73026X
Pants: 73431X
KIDS 77
With the collection “Mini Kids”, which will be on the market for the first time,
I was able to live my love of detail in full. It places high demands on fashion,
quality and child-appropriate finishing. In the size range from 62 – 86 I place – in
the intentions of mother and child - particular value on soft materials, comfortable
and practical cuts, high easy-care properties, as well as colours and outfit methods
which are harmless to health and correspond with the most stringent legal guidelines.
Doreen Sinner
Designer with passion
DESIGNERS dialog
TESTIMONIAL 79
NE W:
Big trends also for the tiny tots. Mini
girls enchant with perky styles such as
Shirt: 90452X bib skirt and striped shirts in red and
pink or with floral embroidery and cute
all-over prints. Funny dino or seahorse
prints and applications, as well as
maritime themes in strong aqua colours
dominate the mini boys collection.
62-86
MINIKIDS 81
left centre right
T-shirt: 90100X T-shirt: 90107X Dress: 91102X
Skirt: 91200X Cardigan: 90952X Capris: 91301X
Pants: 92305X
MINIKIDS 83
Girl left
Blouse: 92002X
Pants: 92304X
Boy right
T-shirt: 90103X
Bib jeans: 92302X
Girl left
Shirt: 90801X
Boy right
Shirt 1/1: 90458X
Pants: 92305X
‹ Girl left
Jacket: 90804X
Shirt 1/1: 90459X
Jeans: 92303X
Boy right
Sweatshirt jacket: 90807X
Shirt 1/1: 90457X
Jeans: 92306X
MINIKIDS 85
Beach-set: 91504X T-shirt: 90102X
Jeans: 92306X
› Slipover: 90954X
Check shirt: 92000X
Pants: 92305X
CHEEKY FASHION –
AT AN UNBEATABLE PRICE
MINIKIDS 87
NOTES
en Mi n i Ki d s !
New: blue sev
NOTES
o r de r o f f to d a y
Send
NOTES 89
Sales network national/international
GERMANY
International Contact
Head Office
Heinrich Obermeyer GmbH & Co. KG
Andreas Burger
Immenstädter Str. 6-8
D-87534 Oberstaufen
Tel +49 (0)8386 / 916 - 0
Fax +49 (0) 8386 / 916-299
E-Mail burger@obermeyer.de
DISTRIBUTION 9
91
Trade fair dates national/international
Germany Austria Denmark
FAIRS 93