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Second Trimester

GM 2.1 : Financial Management I

Objectives: The purpose of this course is to acquaint the students with the
broad framework of financial decision-making in a business unit. It will start by
introducing the concept of valuation and their measurement and determination
of economic utility of a project.
Internal 40
External 60
Credits 4

MODULE 1 (10 Hours)

Financial Management – Introduction to finance, objectives of financial
management – profit maximization and wealth maximization. Changing role of
finance managers. Organisation of finance function. Indian financial system
Time value of money. Cost of capital – basic concepts. Cost of debenture
capital, cost of preferential capital, cost of term loans, cost of equity capital.
CAPM model (covering only the final result). Cost of retained earnings.
Determination of Weighted average cost of capital (WACC) and Marginal cost
of capital.

MODULE 2 (10 Hours)

Investment decisions -– Investment evaluation techniques – Net present value,
Internal rate of return, Modified internal rate of return, Profitability index,
Payback period, Discounted pay back period , Accounting rate of return.
Estimation of cash flow for new project, replacement projects – depreciation tax

MODULE 3 (10 Hours)

Working capital management – factors influencing working capital
requirements. Current asset policy and current asset finance policy.
Determination of operating cycle and cash cycle. Estimation of working capital
requirements of a firm.(Does not include Cash, Inventory &Receivables
Management) Capital structure decisions – Planning the capital structure. (No
capital structure theories to be covered) Leverages – Determination of
operating leverage, financial leverage and total leverage..

MODULE 4 (6 Hours)
Sources of long term funds in India - Issue of shares, debentures, term loans
and other instruments. International Financing instruments – long term and
short term. Financing through leasing and hire purchase (Only Theory)
Institutional finance available in India.
Dividend policy – Factors affecting the dividend policy - dividend policies- stable
dividend, stable payout. (No dividend theories to be covered).

1. Prasanna Chandra: Financial Management (TMH), 6/e, 2004
2. I.M. Pandey – Financial Management (Vikas), 9/e, 2005
3. M.Y. Khan & P.K. Jain – Financial Management (TMH), 4/e, 2004
4. Brigham, Houston – Fundamentals of Financial Mgmt., Thomson Learning,
10/e, 2004
5. Damodaran, Corporate Finance – John wiley & Co., 2/e, 2004

1. Stephen A. Ross, Wester Field, Jordan – Fundamentals of Corporate
Finance (MacGraw Hill), 6/e, 2003
2. Vanhorne & Wachowicz, Fundamentals of Financial Management –
Pearson / PHI, 12/e, 2003
3. Gitman, Principles of Managerial Finance, Pearson Education / PHI, 10/e,
4. Brealy and Myers, Principles of Corporate Finance – Theory & Practice
TMH– 7/e, 2003
5. Vanhorne, Financial Management & Policy, Pearson / PHI, 11/e, 2002
6. Sathyaprasad & Kulkarni, Financial Management – HPH
7. Sharan, Fundamentals of Financial Management – Pearson, 2/e, 2005
8. Paresh P Shah, Financial Management – Biztantra, 1/e, 2005
9. Cost Accounting & Financial Management – M E Thukaram Rao – New Age
GM 2.2 Marketing Management II

Objective : The course is desired to develop insights into emerging trends in

the service sector in a developing economy and deal with issues involved in
management of services on national basis
Internal 40
External 60
Credits 4

Module – I (10 Hrs)

Services marketing: Origin, growth and classification of services, the
emergence of Service Economy; Nature of Services, Goods and Services
Marketing; Marketing Challenges in service business, Marketing framework for
service business.

Module – II (10 Hrs)

Service Product Development; The Service Encounter; The Service Consumer
Behaviour; Service Management Triangle, Service Vision and Service Strategy,
Service delivery, Service blueprint, servicescape .

Module –III (10 Hrs)

Service Quality: Quality Issues and Quality Models (Gaps model, SERVQUAL);
Demand-supply Management; Advertising, Branding and Packaging of Services,
Pricing of services.

Module –IV (10 Hrs)

Services failure, service recovery, Customer retention, Customer Relationship
management, Designing of service strategy, Concepts of Marketing of financial
services, tourism services, health services.

Text Books:
1. Lovelock, Writz, Chatterjee. - Services Marketing: People, Technology ,
Strategy, Pearson Education, New Delhi, 2006
2. Rajendra Nargundkar, Services Marketing, Tata Mcgraw Hill, 2004

Reference Books:
1. P.Srinivasan, Services Marketing. PHI, 2006
2. Zeithaml, V. A and Bitner, M. J. Services Marketing. New York, McGraw Hill,
3. Bhattarcharjee, Services Marketing, Excel Books, 2008
4. Apte, Govind, Services Marketing, Oxford University Press, 2003
5. Nargundkar – Service marketing , TMH. 2003
6. Nimit & Monika Chowdhary, Text book of Marketing of Services: The Indian
Experience, MacMillan India Limited
7. Jha – Service Marketing , Himalaya.
8. Andersen & Kotler, Strategic marketing for Non Profit Organisations,
9. Kotler, Bowel & Makens, Marketing for Hospitality and Tourism, Pearson.
10. McDonald, Malcom and Payne, A Marketing Planning for Services,
11. Verma, H. V. Marketing of Services, New Delhi, Global Business Press, 1993.
12. B.Balaji, Services Marketing and Management, S.Chand. Publications.
13. T K Panda- Customer Relationship Management in Service Industry-Excel
14. Zikmund : Customer Relationship Management, John Wiley & Sons.
15. Rama Mohana Rao, K., Services Marketing, Pearson Education
16. Newton M. P. Payne, A. The Essence of Services Marketing. New Delhi,
Prentice Hall of India
17. Ravi Sankar, Services Marketing, Excel Books.
18. B.Balaji, Services Marketing & Management, S. Chand.
19. Clow & Kurtz, Services Marketing, 2e, Biztantra.
GM 2.3 Macro Economics

Objective: To familiarizes the students with macro economic behaviour in an

organizational setup.
Internal 40
External 60
Credits 4

MODULE 1 (10 Hours)

Business Environment: Environmental scanning – meaning, nature and
scope, economic and non-economic environment, interaction between internal
and external environments, overview of political, socio-cultural, legal,
technological and global environment. Economics of Development:
Determinants, major issues of developments, India as a developing economy,
contribution of different sectors(primary, secondary and tertiary) to Indian
economy, growth in tertiary sectors in recent years, price stability – inflation,
price indices, business cycle – features, phases, indicators – lead, lag,

MODULE 2 (10 Hours)

Macro economic policies in India: Industrial policies of the past 1948, 1956,
1977, 1980, 1991. Monetary policy, Fiscal policy, Trade Policy 2004-06, Exim
policy 2002-07.
Current Economic Issues: Recent Policy trends, Budget analysis-current
financial year

MODULE 3 (10 Hours)

National Income Accounting: National income estimates in India – trends in
national income – difficulties in measuring national income – methods of
measurement – income method, product method and expenditure method.
GNP, GDP, Circular flow of income, consumption, savings and investment.
Structure of industries: Industrial development under five year plans,
changing structures, private, public and joint sector. SSI, MNC and TNCs.

MODULE 4 (10 Hours)

Financial System in India: Money market, Capital market, Forex market,
sources of industrial finance – internal and external.
Money and Banking: RBI – role and functions, monetary systems, measures
of money supply, commercial banking structure in India – Nationalisation,
classification, banking structure reforms, Narasimhan committee

1. Chalapathi, Economic Environment, Misra & PuriHimalaya Publishing Co.
2. M Adhikari, Economic Environment, S.Chand & Co. 2008
3. Rudder Dutt and K P M Sundaram, Indian Economy, 49/e, S.Chand & Co.

1. Rudiger Dorn Bush, Stanley Fisher and Richard Startz – Macro Economics,
9e – TMH, 2005
2. G S Gupta, Macro Economics – Theory and Applications, TMH, 2/e, 2005
3. Misra and Puri, Developmental issues in Indian economy, HPH, 4/e
4. Misra and Puri, Economics for Management –texts and cases, HPH, 1/e
GM 2.4 Operations Management II

Objective: The course is designed to acquaint the students with decision

making in planning,
scheduling and control of production and operation functions in both
manufacturing and services productivity improvement in operations through
layout engineering and quality management etc. Effective and efficient flow,
replenishment and control of materials with reference to both manufacturing
and services organization.

Internal 40
External 60
Credits 04

Nature and Scope of Operations Management (4 hours)
Manufacturing and Service Operations - Operations Function: Transformation &
addition; Primary topics in Operations Management (Overview); Strategic
Decisions in
Operations, Vertical Integration; Process Design Decisions: Manufacturing and
Learning Curve.

Facilities Planning & Capacity (12 hours)
Location - Principles and Factors; Location decision models (Location Factor
Rating, Centre of Gravity Technique, Brown & Gibson Model) Layout - Basic
Principles; Classical Layouts - Process Layout (Block Diagramming, Relationship
Diagram, Computerized Layout Solutions, Service Layout); Product Layout -
Line balancing; Fixed Position Layout. Hybrid Layouts – Cellular, FMS (Flexible
Manufacturing System) Capacity Planning - Concept of Capacity, Determination
of capacity requirements, Considerations in adding capacity, Capacity
alternatives, Economies and
Diseconomies of Scale, Capacity Planning in Services VSI Manufacturing

Work Study (12 hours)
Procedures, Major Techniques - (Flow process Charts, Man-machine Charts,
Motion Study, Micro-motion study); Work Measurement – (Stop-watch Time
study, Work Sampling, Determination of required number observations, Normal
time and Standard time using the above techniques); An introduction to
Synthetic Time Study; Management of Productivity - Concept, Measures

Basics of Operation Research (12 hours)
Linear Programming Problem (Graphics & Simplex Method); Transportation
Project Management - Network Principles-CPM, PERT, Time and Cost Trade off.

1. Production & Operations Management – Prof. K Ashwathappa, K
Sridhar Bhat – HPH 2008
2. Operation Management – Norman Gaither, Greg Frazier – Thomson
Learning, 9/e, 2002
3. Production and Operations Management – Martin K Starr – Biztantra,
2004 Indian Reprint, 2004
4. Operations Management for Competitive Advantage – Chase, Jacobs,
Aquilano – TMH, 10/e, 20

1. Operations Management – Lee J Krajewski, Larry P Ritzman – Pearson
Education/PHI, 7/e, 2005
2. Operations Management – Roberta S Russel, Taylor - Pearson/PHI 4/e,
3. Operations Management – William J Stevenson – McGraw Hill, 7/e, 2005
4. Production & Operations Management: An applied modern approach –
Joseph Martinich – John Wiley & Co
5. Production & Operations Management – Kanishka Bedi - Oxford
GM 2.5 Organizational Behavior

Objective: To familiarize the students with basic concepts of behavioural

process in managing manpower to bring about organizational effectiveness.
Internal 40
External 60
Credits 04

MODULE 1 (10 Hours)

Nature – scope – perspectives and challenges – perception and individual
decision-making – foundation of individual behavior
LEARNING – definition – theories of learning – some specific organizational
Personality – definition – determinants – personality traits – types – from
concepts to skills – personality attributes influencing OB
Perception – meaning – factors influencing perception – the link between
perception and individual decision making – creativity and innovative behavior
– decision making in organizations

MODULE 2 (10 Hours)


Values – definition – importance of values – sources of our value systems –
types of values – loyalty and ethical behavior
Attitudes – definition – sources of attitudes – types of attitudes – cognitive
dissonance theory – from concepts to skills – changing attitudes
Job satisfaction – meaning – measuring job satisfaction – determinants – effect
of job satisfaction on employee performance


Group and Leadership (10 Hours)

Formation of groups, Theory and stages of group development, Types of
groups, Group
norms, Cohesiveness, Models of small group behaviour Group effectiveness,
Team Building, Conflict and conflict resolution, Leadership Pattern – Leader,
Followers and Situation and leadership effectiveness, Leadership Styles,
Theories – Trait theory, Managerial Grid theory and contingency theory.

MODULE 4 (10 Hours)

Organizational Climate and Culture:
Management of Stress: Potential sources, Consequences and coping strategies;
Organizational culture, Concept, Types of culture organizational climate Vs
organization culture, Factor contributing towards creating and sustaining
culture ; Organisational Change- concept, process, Resistance to change and
overcoming Resistance.
Case Analysis on Management & Organizational Behaviour.
1. Management – A Global Perspective – Harold Koontz, Heinz Weihrich –
TMH 6th edition, 2004
2. Management – Hellierigel – Thomson Learning, 10/e, 2004
3. Organizational Behavior (Concepts, Controversies, Applications) –
Stephen Robbins – Pearson Education / PHI, 11/e, 2005
4. Organizational Behavior, Fred Luthans, McGraw Hill, 10th edition, 2005
1. Management: Tasks, Responsibilities, Practices – Peter F Drucker –
Harper Business, Harper Collins Publishers
2. Modern Management – Samuel Certo – Pearson Education / PHI, 9/e, 2002
3. Management – Richard Daft – Thomson Learning, 5e, 2002
4. Principles And Practices Of Management – L M Prasad – Sultanchand
And Sons, 2003
5. Principles of Management – Tripathy & Reddy – TMH Publications, 3/e,
6. Understanding Organizational Behaviour, Udai Pareek – Oxford, 1/e,
7. Management – Robbins – Pearson Education / PHI, 17/e, 2003
8. Organizational Behavior – Human Behavior At Work – John W
Newstorm, Keith Davis – Tata Mcgraw Hill Publishers, 11/e, 2004
9. Management And Behavioral Processes – K Shridhar Bhat – Himalaya
Publications, 1/e, 2005
10. Management – Ricky W Griffin – Biztantra, 8/e, 2005
11. Management – Stoner, Freeman, Gibert – Pearson Education / PHI, 6/e,
GM 2.6 Data Analysis & Decision Making
Objective: To familiarize the students with basic concepts of decision making
process in managing problems to bring about organizational effectiveness.
Internal 40
External 60
Credits 04

MODULE 1 (10 Hours)

RESEARCH OF METHODOLOGY – Meaning of research – types – objectives –
criteria of good research – research methods and methodology used
SCIENTIFIC METHOD AND RESEARCH PROCESS – scientific method in physical
science and in marketing – distinction between scientific and nonscientific
methods – difficulties in applying scientific methods in marketing. BUSINESS
RESEARCH PROCESS – research problems – designing the study – steps in
research design process – types of research design

MODULE 2 (10 Hours)

Sources and collection of data
Secondary data – sources – advantages – limitations – methods of collection of
data Primary data – sources – advantages – methods of collection of data –
questionnaire design – scales of measurement used in research. Sampling
methods: types – probability and non probability samples – types of sample
design – random, stratified, area, systematic – non probability – convenience,
judgment, quota – advantages sampling – limitations – determination of sample
size and estimating proportions.

MODULE 3 (10 Hours)

PLANNING AND DATA ANALYSIS: processing of data with statistical analysis
(hypothesis testing) and using computer packages. Data processing and
interpretation – editing – coding – tabulation – cross tabulation – correlation and
regression – concepts of discriminant analysis – factor analysis – cluster
analysis – conjoint analysis – multi dimensional scaling – perceptual mapping

MODULE 4 (10 Hours)

REPORT WRITING – methods of report writing – oral, written, advantages and
disadvantages of oral and written reports – components of written research
reports – presentation of reports – audio-video presentation
Case Studies
Note: (Numerical problems on the above modules excluded)

1. Business Research Methods – Cooper And Schinder – TMH, 8/e, 2004
2. Marketing Research – Naresh Malhotra – Pearson Education / PHI, 4/e,
3. Marketing Research: Text and Cases – Rajendra Nargundkar – TMH, 2/e,

1. Research Methodology – C R Kothari – Vishwa Prakashan, 2002
2. Business Research Methods – William G Zikmund – Thomson, 7/e, 2003
3. Research Methods – William M C Trochim – Biztantra, 2/e, 2003/04
4. Marketing Research – David Luck, Ronald Rubin – PHI, 2000
5. Marketing Research – G A Churchill, Iacobucci – Thomson, 8/e, 2004
6. Marketing Research – A Parasuraman, Dhruv Grewal – Biztantra, 2004,
7. Methodology Of Research In Social Sciences – O R Krishnaswamy –
Himalaya Publishers
8. Research Methods – Paneerselvam R – PHI, 2004
GM 2.7. Communicative Practice Laboratory

Objective: To hence the verbal and nonverbal communication.

Internal Marks 50 ( No external examination only practical by internal
Credit 02
Some tasks:
• Make a list of nonverbal communication
• How body language is culturally conditioned?
• Take passages of descriptive, expressive and social functions and analyse
• Expressive (for exposing feelings) language in English and your mother-
• Avoiding sexist language (e.g. poetess, chairman)
Mentally retarded should be replaced by mentally challenged. Make a list of
similar expressions
Say formulae’s expressions (Thank you, sorry, hello, that’s right) with proper
Make a list of words which should be avoided because they sound pompous.
Which words would you use instead of them.?
How to express pleasure, regret, approval ?
Time and tense are not the same. Give same examples.
Take similar vowels and consonants and practice them in pairs of words
Practice, stress and intonation in connected speech.
Conversation practice in familiar situations (Play the role of a tailor and a
customer, for example)
Ask for specific information (can you tell me where the railway station is ?)
Making a request (can I barrow your scooter, please ?)
Asking for permission (Do you mind if I smoke ?)
Say the following pairs of words :
a) Beg, bag, full, fool, sit, seat, same, shame, judge, jazz, major, measure.
b) Progress as noun verb, similarly, object, record, supplement, perfect (adj),
perfect (v.)
c) Say the following words with correct stress. teacher college, village,
building, ago, above, apart, accuse, advice, education, examination, individual
(The list is only illustrative and not exhaustive).