The Voice of Professional Design
Manifesting the dream
2008 DIA Student Design Award winner cleans up in UK.
Leigh Ryan, Monash University graduate, and recent winner of the Industrial Design category of the 2008 DIA Student Design Awards, has achieved what many design students might think is impossible. Leigh landed his ‘dream job’ in London straight after graduation with one of the world’s highest profile design and manufacturing companies, Dyson - maker of radically styled, high performance vacuum cleaners.
Leigh’s award-winning entry in the 2008 DIA Student Design Awards, ‘Ravi’, brought him to the attention of the judges and the industry, and won him a prize of a Wacom Tablet and Sketchbook Pro from award sponsor Envizage. In addition to highlighting Leigh’s obvious design talent, his award win confirmed that his ‘think big’ approach and determination to succeed were crucial in getting him noticed by those that matter in the profession. ‘I had two goals in mind when developing my ‘Ravi’ design, and entering the DIA Student Design Awards,’ said Leigh. ‘Firstly, I wanted to design something with real substance and meaning behind it. My other focus was to showcase my skills as a designer in just one piece of work - a kind of culmination of everything that I am and everything I can do as a designer.
‘I set my targets pretty high as I wanted to make a working prototype which firmly put me out of my comfort zone, but I knew it was the perfect bridging step between tertiary projects and the real world.’ Leigh wanted his ‘Ravi’ design to showcase a way to power small electronics goods in a sustainable, cost effective manner. >
The work of the DIA is both greater and considerably more complex. Leigh contacted Dyson in middle 2007. I had a really strong foundation to work from. and wanting me to start in January! ‘I couldn’t believe my first job out of Uni was my dream job. culminating in the establishment of an independent office with increased and dedicated staffing.au
But while Leigh’s win in the DIA Student Design Awards undoubtedly boosted his confidence and ‘real world’ design skills.’ he said. people will always stop to have a play and really take the time to understand what you are doing and bounce off ideas and advice. I’ve been honoured to be trusted with the stewardship of the DIA for the last eight years. most of the other graduates were left on the wayside with no direction or anything to go for.’ recalled Leigh. ‘Everyone is very open to what others are working on.’ Leigh said that an emphasis on ‘getting the message across quickly and clearly’ is the best advice he could give to achieving success in competitions like the DIA Student Design Awards. Joanne Cys brings a strong interest in professional issues to the presidency that will serve the direction and development of the DIA well. as I’ve always been a fan not only of their design and innovation. and to contact them in November with my results when I graduated. In 1947 design as a professional specialisation was relatively new and the number of practitioners was small. or card modeling. as a small group of people with a common interest in the support and promotion of their speciality. ‘Apart from the guys that were in the automotive stream and were pretty set in their desired career paths. ‘The interview was pretty intense. ‘Before I’d even decided on what my final year project would be. like: “Why is a manhole round?”. ‘The submission requirements are for only two panels. Sometimes all in the same day! ‘The culture at Dyson and in Research Design and Development (RDD) specifically is very competitive. but still tried to keep a level head about it as I didn’t have the job just yet.design.’ explained Leigh. and always questions why something is done a certain way and how it could be done better. But since then there has been significant change.
Steep learning curve
‘That’s one of the things I like best about my job. hence I ended up opting for solar power. My time as president has been spent preparing the DIA for this new business environment. so I feel very fortunate that I was able to impress the judges with the small amount of information they and I had to work with. and that I got it from only one phone interview! ‘I think it was absolutely vital to my success in having a clear plan and goal to work towards . it was quite feasible and necessary for the volunteer directors of the DIA and the National President to involve themselves in hands-on management and promotion of the organisation. For 40 years until 2007 the DIA used the association management services of the Victorian Employers’ Chamber of Commerce and Industry (VECCI) to ensure the day to day running of the professional body. by developing a product that the user could connect with. ‘I know that my entire project was far more impressive than what was allowed to be submitted. I knew whatever I did I wanted to make a working prototype. I wanted to make it as noninvasive as possible. but they replied almost immediately.’ said Leigh. detailed design on CAD. and I had an interview with two Dyson design managers for an hour and a half. as I felt it was a necessary step to bridge between my current skill set and where I wanted to be in the professional world – and because I thought it would impress Dyson! ‘Luckily for me. ‘I was friends with a lot of guys that graduated in 2006. ‘It has an emotional connection with the user. excite or animate
‘The power required to use these products is quite minimal. what he did. ‘and I learnt a lot from seeing how they went about getting jobs once they graduated.’ So what’s life like for a new Graduate Design Engineer at Dyson? Leigh says that a typical week at Dyson is incredibly varied. but in a really good way.’ explained Leigh. You could achieve the same result with a square solar panel on a stick. so they could make me an offer! ‘I was pretty blown away by this stage.and I never did get the time to finish my website portfolio. he wanted ‘Ravi’ to make the reduction of greenhouse emissions seem achievable for the everyday person. But when you take into consideration how many users there are globally of these type of things (mobile phones. testing on the user course. it did!’ Armed with his ‘Ravi’ design and prototype. ‘Everyone really pushes each other to develop things better. The number of practitioners in the community is now substantial and still growing strongly. he decided to prepare ‘just in case’ it fell through. wins
‘The week I finished Uni I contacted Dyson with my results. “If I could have any job in the world. but to encourage a sustainable lifestyle. iPods. he was already developing the qualities necessary to achieve success as a designer from quite early in his studies. To his surprise and delight. concept brainstorming sessions. etc). to delving deep into cost calculations on Excel. In the last 30 years design has matured as a professional occupation and is firmly underpinned by a sizeable tertiary education system. was one of the very last to get a job. and began to setup a website for his folio. and even up to the mid 1980s.’ As Dyson was the only job Leigh had applied for so far. offering me a job as a Graduate Design Engineer. and they even threw in trick questions to see how I thought on the spot. Social and economic changes progressively affected the time that people had for volunteer activities.’ he says enthusiastically.’
The DIA started. ‘I thought it would be quite a drawn-out process.Spring_2008
:to kindle. ‘At the end of the interview they said I had done really well. this initial blueprint proved invaluable. but the beauty of ‘Ravi’ is that it is a product you want to engage with. and why he wanted to work for them. In early August they phoned me from London. and when developing rigs and prototypes.
‘I put together a small folio of five to six pieces and posted it to them. personal organisation managed and run by designers was appropriate to the time. The intent is to relieve State Branch appointed Directors and the National President from the majority of national administrative and marketing concerns and leave them free to concentrate on issues of importance to the profession. Communication changes (including the internet) brought about overwhelming changes in business models and competition. In its early years. like most professional organisations.
David Robertson LFDIA Accredited Designer DIA National President
www. and explained who he was. with another couple of interviews at least.
Clear goal setting
‘So I thought. ’When the time came to actually put pen to paper. ‘I could be doing anything from building rigs and prototypes in the workshop. ‘The most talented of them all (in my opinion). ‘Initially I looked a lot into kinetic-powered products. and as the project went on. and I trust I leave the voice of professional design in Australia in a stronger position than when I started. but more importantly their philosophy and how they value innovation. the figures are monstrous. so to sum up eight months of detailed work in a quick snapshot is pretty challenging!’ he said. what would it be”? ‘My answer was Dyson. even purely as a concept. Dyson contacted Leigh a few weeks later and asked him to send them more examples of his work. ‘That’s when I decided that I absolutely needed a firm goal to work towards if I wanted to get a decent design job. ‘The technology in ‘Ravi’ is nothing new.’
According to Leigh. Computerisation brought about both a change in pace of business and heightened expectations of business performance and presentation.org. A hands-on.
and it might be useful for me to explain the reason for this. I don’t want to. when I knew I wanted to work towards getting a job at Dyson. inspiring place to be and I’m learning every single day. not only on issues of design. “Someday I’m going to design one of those!” ‘And here I am!’
01-03_’Ravi’. the DIA should begin to champion and service employed designers . As the DIA is the organisation that represents designers.3
‘I work in Malmesbury.
DIA elects new National President
‘For many years I have said publicly that it is not appropriate for a design academic to take the role of DIA National President.within manufacturing companies. Coming from a state that has one of the smallest design sectors.design. ‘Working at Dyson is an amazing.au
. government departments.org. the shoes got bigger. even if they seem ridiculously high. I have witnessed the results that cooperation and common purpose can achieve when professional organisations work together. As cheesy as it sounds. and lose sight of the bigger picture. ‘It proved invaluable for me.
Hard act to follow
David Robertson was DIA President for eight years from November 2000 to November 2008. and quite frankly. During this time he consolidated and strategised all aspects of DIA operations .big shoes to fill! As each year of his presidency went by. ‘By all means take their advice and criticism .the often unseen and unacknowledged practitioners who work for others . ‘depending on how things go.but people can become lost in what they are doing when trying to please others all the time. approximately two hour’s drive form London. but as providing a period of transition within the history of the DIA. a quiet country town in South West England. the president should ideally be a practitioner. I would see people change their concept or idea just to please a lecturer. That’s four things in two years. and we are working on what will be part of the 2010 range of DYSON cleaners. David Robertson’s presidency achieved hundreds of things in eight years.’ said Leigh.
Expanding membership base
Finally. How could any successor ever hope to measure up? Who else could possibly dedicate the same amount of time and methodically set and tick-off tasks at such an astonishing rate? On reflection I think it is because this situation arose that I accepted the nomination to become President Elect in 2007.that’s what they are there for . 05_The ‘Ravi’ is ideal for recharging devices like iPods. Another initiative that Australian design can only benefit from is collaboration between the various professional bodies that represent designers. The time for the DIA to talk to the AIA is long overdue. ‘Too many times at Uni. as is the time for the DIA to recommence conversations with AGDA. It will benefit all designers and Australia’s design sector generally if the DIA exercised its voice beyond its own membership.’ Leigh’s girlfriend has moved to the UK with him. ‘You must plan and set goals. there will be one or more prominent DIA members ready to take over. but also on areas that design expertise can contribute to. and believe in yourself and your ideas. ‘Dyson has over one thousand employees working onsite. I’m on a team of nine people. and they have a loose plan of maybe returning to Australia in three to five years.
An increased. and where I work in RDD there are over four hundred people in my department alone.
But enough of my desires. I am a committed champion of design collaboration both in practice and professional advocacy. I printed a picture of a Dyson DC11 and stuck it on my wall so that every day I would look at it and think.’
Tips for success
For other students and aspiring designers who would like to emulate Leigh’s stellar career path thus far.
A new approach
I see my contribution not only as DIA National President. We need to make a concerted effort to speak out regularly in public and government forums locally. architectural practices and other organisations. I use the term ‘designers’ broadly here to include architects. Someone else should be able to give it a go!’ SPARK
‘I can’t stress enough the importance of thorough planning and working towards a goal. What are the aspirations and priorities for the DIA that can be addressed over the next two years? Before I continue. nationally and internationally. I am hopeful that my presidency will allow other DIA members to see that all sorts of designers can effectively take on the role . This will be an important aspect of my term as president. Leigh believes it is critical to set definite goals and believe in yourself. I am particularly hopeful that when my term ends in 2010. Obviously I have changed my mind. There was a distinct feeling within National Council that David’s enormous commitment and successful achievements for the DIA were inimitable.even interior designers who have turned their careers to academia. a portable solar generator for small electronic appliances. The DIA’s strategy here is to provide services and benefits for both design employees and of course its traditional jurisdiction of design employers. I can’t replicate David’s mode of operation. it is necessary to acknowledge that it is only because my predecessor’s term concluded with the DIA in such a strong position that future strategic directions can be considered. 04_Leigh Ryan and his award-winning ‘Ravi’ prototype. coordinated and deliberate DIA presence in international forums will be a strategic move and would establish the Australian design sector as being engaged and relevant nationally and internationally.
05_Jessica Leckie and Alice Haworth . Scott Rosen.and will now be a permanent inclusion in the Sydney Design Festival calendar.DIAS Councillors. one industrial.design. using their own portfolios. ‘Interaction between audience members and speakers was easy and informal.
A lasting impression
‘Students received showbags containing design magazines. Forums Organiser Anastasia Bickley. industrial designer Geoff Fitzpatrick. ‘There was a fantastic energy about the day. one furniture and three graphic designers each spent a full hour and a half speaking to students about their portfolios. and driving force behind the portfolio workshop. ‘What will you be doing next year?’
DIAS gratefully thanks Corporate Culture.’ explained Linda. Linda Gehard. ‘Even though I am a one-person operation. Workshop Organiser Linda Gehard. said that this year’s event reflected the quality and standards appropriate to its new participation in the Sydney Design Festival. and past GOTYA winner. interior designer Louise Eastwood. with questions freely asked and discussed as much as time constraints would allow.4 spark_Spring 2008
Student Portfolio Design Workshop
Standing out from the crowd
Previous workshops have been held in classrooms and lecture halls at UTS and at Ultimo TAFE. a graphic designer from Frost Design. DIAS Coordinator Jessica Leckie. job hunting and the interview process.’
The Voice of Professional Design
Why I’m in the DIA
www. former DIAS Coordinator Toni Ford.org. an industrial designer from Ideal Industrial.’ enthused Linda. and the following individuals: Portfolio reviewers: Louise Pratt. interactive design Oliver Kratzer. PR Coordinator Philippa Wilkinson David Denne Louise Eastwood Oliver Kratzer Geoff Fitzpatrick 01_Students listen attentively to industrial designer Scott Rosen. Melbourne
www. 04_Interior designer Greg Pierce evaluates portfolio contents. and DIAS and our student audience greatly appreciated the participation of senior designers who come along to help out. with advice from ‘real’ DIA designers and employers. product samples. who I meet at different events. ‘The emails that come through are an easy way for me to keep up with the latest information without having to chase it. interior designer. with audience members fully engaged in the process and keen to participate in discussions with presenters and fellow attendees. 03_Textile designer Leanne Croft spins a yarn. freelance art director.au Tania Wright DIA Graduate member
Interior Decorator and Designer
‘I enjoy being associated with the DIA as I am continually in the loop with information on industry events. a textile designer working for Morris Yarns. former DIAS Coordinator.
‘Councillors went above and beyond previous efforts to put on a top notch event. ‘Ideas and concepts were taken from sources such as trade shows and industry conferences.their biggest and best attended event of the year. plus tips and practical experiences that had got them all design jobs within the last five years.au
. with sixty-six attendees joining us for an afternoon of serious discussion about portfolios and the interview process.’ said Linda. graphic designer.
An afternoon session then provided individual feedback from senior designers for students brave enough to bring in their own portfolios for comment! ‘This was a highly successful part of the event. 06_Toni Ford displays T-shirts kindly printed by Signature Prints. the workshop has gone from strength to strength . geyer Toni Ford. graphic designer Mike Hart.
Real world advice
Designed to help students prepare the best possible portfolios. Speakers included Leanne Crofts. 02_Petrina Kernchen from Geyer discusses portfolios. Petrina Kernchen. ‘Three interior designers. but this year workshop participants enjoyed the hospitality and luxurious surroundings of a furniture showroom kindly made available by Corporate Culture. furniture designer. there are others out there just like me in the same industry.org.
Every year the NSW DIA student council (DIAS) runs a portfolio design workshop . Each speaker offered a unique view on portfolio preparation and the job search and interview process. DIA National Strategy Director DIAS Councillors: Alice Haworth. and I think we can say that the day was a resounding success. ‘This is a major contribution to the success of this event. interior designer.design. specially printed t-shirts.’
Green Room Interiors. ‘Feedback from the audience was almost universally positive. and a past GOTYA winner. geyer Greg Pierce. an interior designer working at Geyer. and a booklet containing leading DIA designers’ survey responses on the topic of portfolios. Landor John Johnston. and Serhat Ferat.
. helping to give troubled young people a second chance at life. and relevant inner-city church. often serving clients on modest budgets to make their dreams come true. Matthew Hutchinson. administration and education facilities. Thomson Adsett has partnered with Brisbane State High School to upgrade their technical classes with a donation of $10. and an outer appearance that reflects the lively and welcoming nature of the Church’s community.5 spark_Spring 2008
Architects build foundations on social responsibility
Well known Brisbane-based architectural practice. featuring: 01_reception 02_cafeteria 03_entrance (detail) 04_main exterior view. has a reputation for its work on social and community projects. In addition. ample parking. ‘The rectilinear form of the existing building provided excellent bones for a contemporary civic exterior. welcoming.
Founded thirty-seven years ago partly on that premise. ‘The result is an 1100-seat auditorium.
www. inspirational design work has also resulted in Thomson Adsett being the only architectural firm to make the finals of this year’s Telstra Business Awards. SPARK
Thomson Adsett’s design for the Brisbane City Church. the practice has continued its social focus.’ said Matthew. has developed a passion for serving clients who might otherwise find themselves lost in the cut and thrust of the commercial jungle. Thomson Adsett Architects. he knew the client wanted to create a contemporary.
A passion for design
When Matthew was handed a brief from Brisbane City Church. Continuing. new youth areas. and a special palliative care hospice at Townsville for Cancer Council Queensland with research. winning the Social Responsibility award category. the principal who heads the Social and Community discipline within Thomson Adsett.
Current projects underway or recently completed from Thomson Adsett’s Social and Community discipline include a rehabilitation facility for Teen Challenge.org.
Making a difference
Practice co-founders Ian Thomson and Rob Adsett worked as architects by night and as volunteers by day for charity Teen Challenge.000 towards Autodesk Revit software.design.
Brooking Design.Woodhead. 07_Edith Cowan University Lecture Theatre by Woodhead. 2008. Live Headquarters Commendation . 03_Team at Brooking Design Practice. Perth International Airport Office Fitout Public Commendation . 04_Live Headquarters by Brooking Design Practice.
. 06_Horizon Power by Habitat 1.’ said Fiona.design.
Industrial design Commendation . BaoBag Brand Identity Digital Media Commendation . and was judged by a panel of design professionals. and Luminosity for their visually rich BaoBag brand identity.000 travelling scholarship.Brooking Design. West-End Fremantle Loft Hospitality & Retail Award of Merit .Woodhead.
Living the high life
Taking out the top prize . All entrants in the awards had their work publicly acknowledged during a week-long exhibition in the QV1 Foyer at St George’s Terrace. 02_West-End Fremantle Loft by Brooking Design Practice. 08_BaoBag Brand Identity by Luminosity. The coveted award has a prize of a $5.Brooking Design Practice. Edith Cowan University Lecture Theatre
‘This brought Brooking Design Practice’s award tally to four for the evening. and a Commendation for their Bohemian-inspired Mad Monk Brewery.the Laminex Award for Design Excellence . Fiona Murphy.Jessica Dodd of Edith Cowan University. Mad Monk Brewery Commendation .Habitat 1. Champagne Lounge Commendation .Luminosity.Marshall Kusinski Design Consultants. the awards program is an initiative of the Western Australian Chapter of the DIA.Roxby Architects.’ Other deserving Award of Merit winners included Marshall Kusinski Design Consultants for their decadent Champagne Lounge interior. Congratulations to all award winners as follows:
Corporate Identity Award of Merit . 05_Champagne Lounge by Marshall Kusinski Design Consultants. The Guggy Chair Student Award of Encouragement .Nathan Port of Curtin University. West End Fremantle Loft
Residential Award of Merit . St Mary’s Cathedral
01_Mount Hospital Pharmacy by Roxby Architects. Mount Hospital Pharmacy Student Award of Encouragement . Perth. Future Eden by Sony Corporate Award of Merit .was Brooking Design Practice with their contemporary transformation of a West End Fremantle loft. Webb & Brown Neaves Signage Furniture Design Student Award of Encouragement .3D Millipede.org. ‘They also received an Award of Merit for their dramatic fitout at Live’s Headquarters in Subiaco.Baille Liddle of Edith Cowan University. Horizon Power Commendation .6 spark_Spring 2008
WA Design Awards 2008
Western Australia’s leading design practitioners and aspiring design students have been recognised with fifteen awards at a spectacular DIA WA Design Awards held on Friday September 5. said that the judges were impressed with Brooking Design’s ‘clean juxtaposition between the original structure and the insertion of new contemporary internal spaces’.David Smith Studio. and is the State’s only multi-disciplinary design program promoting and recognising excellence and innovation in design. Event Manager for the WA Design Awards.
Laminex Award for Design Excellence
Brooking Design Practice. Fossil Furniture
Now in its sixth year.
‘The “go anywhere” feel of the pod makes it ideal for the beach or bathroom. and the use of a transparent vac tray inside the pod appears to suspend the skincare products in mid air. said that the awardwinning pod was designed to reinforce the youthful freshness of the Ella Baché brand. but gave the consumer a reusable gift. the pod also serves as a permanent gift. and appealing to the Ella Baché target market.
Doug Buckle. custom-built products for its wide-ranging client base. which highlights the feel and colours of the Australian summer and beach culture.7 spark_Spring 2008
Putting a Buzz into Ella Baché
Buzz creative products agency. with the neoprene look and surface finish warm and welcoming to the touch. copywriters and content developers.’ explained Doug. a Melbourne-based DIA Practice Member. ‘It has a great tactile feel.au
www. ‘In addition to being a brand reminder. with the life of the otherwise disposable packaging significantly extended.
The agency won the award for its design work on a striking Christmas ‘pod’ case for Ella Baché skincare products. memorable.org. 3D modellers. Its knowledge and interest in maximising sustainable packaging design and manufacture was also incorporated into the Ella Baché pod. has won a Cosmetic and Health Care award in the 2008 Australian Packaging Awards. adding to the overall lightness and appeal. elegant.
With a creative team including graphic designers.’ said Doug. ‘The pod is simple. Buzz uses innovative design as a key component in developing targeted.design. Congratulations to Buzz for its success in the awards.’
01_02_Ella Baché delivers skincare products with a beach culture feel in a ‘pod’ case designed by Buzz creative products agency. Buzz Creative Director. ‘We wanted to present the skincare range in a way that not only attracted attention.
His store design for fashion retailer Left won several awards and he works across the fields of Architecture.
The Top 8x8 was the third in the DIA’s highly popular and inspirational Top 10x10 series. and even the influence of weather patterns. his family. fashion and architecture were mined in his presentation. Her influences and inspirations included ‘ignorance’. and the audience were impressed with the quality and innovation shown in the works. Fiona Winzer. and others. and presented by the Design Institute of Australia as part of the Victorian State of Design Festival.’ explained Geoff.
Designed in China
We are all familiar with the term ‘Made in China’ . and his work such as the recently completed Nigel Peck Centre at Melbourne Grammar School has been highly awarded. who coordinates the DIA’s Victorian Commercial Interior Practice Group. The organiser and MC of the event was James Harper. corners. life on the Greek Island of Hydra in the 1960’s. His migration to Australia in the 1960’s and the Australian landscape were his early influences. attracting an audience of some 250 practising designers and those associated with the commercial interior design industry.’ he said.’ and elaborated with well chosen narrative and insight. landscape. international architects. Peter included such obscure references as Fellini’s ‘Roma’. CEO of PAL Design Hong Kong. who attended the excellent presentations made by two leading Chinese designers during their recent visits to Melbourne. Richard Henderson is a graphic designer and principal of R-Co. Top 8x8 was sponsored by Thonet. He touched on his early training in Sydney in the 1950’s. word and potential. iconic cars. ranging from romantic recollections from his youth through mentors. anger. SPARK
01_Part of the captivated audience at Top 8x8. time working in New York with Marc Jacobs and others. He presented his eight influences with simplicity and purity using words alone: ‘light. He has continued to be influenced by architects including Paul Rudolf. His presentation of influences and inspiration from an extraordinary career held the audience spellbound. resulting in an early project for Tooheys. The supporting images were selected with the same meticulous attention to detail as her collections. grief. produced by the National Design Centre in July this year.8 spark_Spring 2008
01 02 03 04 05
Vic DIA holds Top 8x8
On 23rd July. silence. such as her client Red Bull. images. In addition to the international speakers. ‘letting go’. Nik Karalis is the Global Design Director of Woods Bagot and one of the most influential designers working in the industry. took a very personal approach to her presentation.design. Associate Director at Bates Smart Architects. 02_Milena Starikov and Sharon Louey-Sheldrick from Bates Smart. and was held at the Thonet showroom in Fitzroy. SPARK
‘Patrick and Curtis presented their significant portfolios of Interior Design and Architectural projects in many of the major cities in China and Taiwan. Michael Bialek of SJB. Under each heading. graphic designer Steven Cornwell. and holidays at his property on Bruny Island in Tasmania. ‘Patrick and Curtis have set the bar at a very high level!’ Patrick and Curtis’s visit was generously sponsored by dmg world media and the location of the Forum was at BMW Edge. Yeojin Bae. ‘tomorrow’. Principal of Aura Design Taipei. and palpable proof of major opportunities in China for the design profession. and her work includes the Melbourne Cup Marquees for Emirates. and Steven Cornwell of Cornwell Design. ‘brands’. landscape and development companies. Director of Denton Corker Marshall. the Victorian branch of the DIA held its ‘Top 8x8’ event as part of the Victorian State of Design Festival. As well as known design practitioners. This is obviously not the case.au
. Rem Koolhaas and Walter Burley Griffin. His entertaining presentation covered a wide range of influences and inspirations. Federation Square. Graphic. Woven Image. and fashion designer Martin Margiela. as demonstrated by Tadao Ando’s Church of Light. DIA Director – National Strategy. Ryan Russell was the winner of the Best Emerging Practice in the 2007 Interior Design Awards. Peter Geyer is the founder of Geyer Design. film. The eight words that summarised his influences were ‘learning. ‘the world around you’. John Wardle is one of Australia’s most respected architects. humans. Principal of Winzer Architects. and Greg Gong.’ concluded Geoff. followed by the inspiration of working with Sue Carr and realising some of his early projects including the iconic St Andrews Beach House. His final inspiration was his wife Sandy Geyer. burn. people. using words. and R-Co. ‘Patrick Leung. artists Jannis Kounellis and Olafur Eliasson. Attendees of particular note included Paul Hecker of Hecker. work. music and video. art. precision. Peter cited several examples that had influenced his career and personality.
‘The presentation provided value to the continuing opportunities presented to Australian designers who have an interest in engaging the China market. love. Taiwan. Industrial and Set Design. a panel of Australian designers was present on stage to provide discussion and commentary from their experiences in China. other artists and art movements. and the more cynical among us would suggest that it is perhaps an oxymoron. He works extensively in the corporate sector for a wide range of sporting bodies. ‘There was a strong design personality evident in the projects. as well as her education and training in Korea. Each of the eight speakers listed below was asked to present the top eight Influences or inspirations in their professional career. one of Melbourne’s hottest young fashion designers with an international following. provided insightful comments on their experiences and gave a helpful context for the works that had been shown. and his broad interests of music.but what does the term ‘Designed in China’ mean to us?
A new view
This is a very different concept. Phelan and Guthrie. Mark Healy. along with sculptor Tony Smith.perhaps too familiar . 04_Hayley Sands and Olivia Hrouda from Smith+Tracey. according to Geoff Fitzpatrick. Anna Skermer and Alicia Harrison from Shareen Joel Design. ‘limitations’ (and overcoming them) and ‘deadlines’. hospitality clients. ‘emotion’. Caroline Ryan runs Brand Experience company 2Fish.’ Robert Owen is one of Australia’s most respected painters and sculptors. and has collaborated on major projects with several architecture. sport. She cited the influence of her grandparents and parents. Interior.org. and colleague Ross Donaldson. Richard presented several quotes that have inspired his career and touched on some of his more emotional and personal influences. were invited to Melbourne by the DIA to speak at the International Speakers Forum of the Melbourne International Design Festival. 05_Hayden Martis. 03_Peter Geyer and Robert Owen. and more esoteric inspiration from everyday objects and imagination. and Curtis Kung.
Jason Little is Creative Director at Landor Associates. Richard has overseen the design of over two hundred and sixty household appliances sold in over twenty-five countries. Michelle’s design inspiration is drawn through a wide range of sources including the environment. and The Artery. did the lion’s share of organising the Top 9x9 and was instrumental in its success. He is an architectural graduate equally at home in the worlds of branding. Richard is Director of Design and Innovation for Breville (Housewares International) where he is responsible for Breville Design globally. ‘MG Garage’ and the recently completed New Acton Hotel in Canberra are some recognised examples of his work. ably assisted by Clive Solari and others. Hayley Retsas (The Artery). The brief to the presenters was nine slides illustrating nine insights. Jodie Fried. and arts-related conceptual thinking. and Industrial & Commercial Bank of China. He also has pieces in the Albert Museum in London and the ‘Museum fur Kunst and Gewerbe’ in Germany. 03_ Elisa Dallwitz (The Artery). Andrew’s excellence in design has continued with a range of prestige projects. His role includes management of Telstra’s user-centered design activities and operational management of the new Telstra Experience Centre. Peter Campbell. Bholu’s homeware products are designed in Australia and are brought to life by the hands of women artisans in India. She has worked in both the Melbourne and Sydney Geyer studios. Top 9x9 was sponsored by Arredorama. reforming a partnership with David Francis whom he first met at Ogle Design in the UK. 2007 saw him elevated to ‘Fellow’ of the Design Institute of Australia.9 spark_Spring 2008
NSW DIA holds Top 9x9
The NSW branch of the DIA launched its Top 10x10 Designer Talk series in 2007. Michelle Tarlinton is a retail and commercial interior designer at Geyer with ten year’s experience. Andrew Parr 02_Michelle Tarlinton (Geyer). Jason has a wealth of knowledge and expertise in leading global branding programmes in a number of market sectors. His craftsmanship is deeply rooted in a highly developed sense of aesthetics and technical proficiency. He was previously Director of Design at Sunbeam. and with over a decade of industry experience. ‘The Establishment’. Country Road. photographer.org. experiences. and through the work the Indian women gain independence and opportunity. Since founding SJB Interiors in 1994. and presented by the Design Institute of Australia as part of Sydney Design 08. A professional career spanning forty years has taken him many places artistically and creatively. Cyrus held various roles at the local and global levels within Ericsson Mobile Communications. Robert designed the iconic F!NK Water Jug. and a member of the senior design leadership team. Her key projects include Babcock & Brown. which has reached sales of 35 million units worldwide. with part proceeds funding education facilities and other programmes for underprivileged children. as he has followed diverse paths as a graphic designer. She likes to nurture her creative side by throwing paint around on a canvas.
www. his teams have won over fifty international design awards. He is also a ventriloquist and magician. Under Richard’s guidance. he started Design Matters in 1985. Peter Campbell is a principal of CampbellBarnett Design Partners. to provide an opportunity for established and influential designers to share their knowledge and experience with an audience of practicing designers and those interested in the design industry. Clive was part of the team that designed the new Polaroid 600 camera. and his company F!NK+Co. Most recently Jason has led branding programmes for News Limited. Designer Rugs. Clive Solari. and followed the theme of nine leading practitioners sharing a total of eighty-one invaluable insights on what makes them tick. Prior to joining Telstra in 2004. Bholu is a Fair Trade and Climate Neutral Company. and is still on sale today.not an easy task! Louise Eastwood. He also held the 2002 Chair position for the Sony EuroTop Executives’ team. Congratulations to all DIA members. 04_Pablo Chappell from Breville (left) and Cyrus Allen from Telstra 05_9x9 crowd. Robert Foster. he has been awarded locally and internationally for his work. Jason Little. is a Geyer Associate. Robert Foster trained in traditional silversmithing at the Canberra School of Art. this year’s ‘Top 9×9’ was held as a key event for Sydney Design 08. Michelle Tarlinton. Alesha Glennon (The Artery) and Tim Schaafsma (Steinhoff). The Top 9x9 presenters were as follows: Andrew Parr is considered one of Australia’s foremost interior designers. A frequent speaker and writer on branding. ‘St Margaret’s’. Jodie Fried is the Founder and Designer of Bholu. where they redesigned the London Bus in the early 1980’s.
Chances are Richard Hoare is responsible for at least one of the small appliances in your home. sponsors and attendees.
Clive Solari graduated from DeMontfort University in the UK in 1979. He has been highly awarded and widely published. sells its range of more than twenty-four products world-wide. In 1999 Clive came to Sydney to become partner and director of D3 Design. including professional services and media communications. Before joining the Sony Ericsson Joint Venture. or inspirations in nine minutes . SPARK
01_(back row) Cyrus Allen. Clive is also a Director and Fellow of the Design Institute of Australia.
Following the success of Top 10×10. Telstra and The National Heart Foundation. and is a figure widely recognised on the international scene. He has kept SJB at the forefront of interior design in Australia. musician and architectural glass artist. After working for a number of leading design consultancies. The philosophy behind Bholu is about creating beautiful contemporary products. Cyrus contributed strongly to the emerging mobile content industry as Director Global Content Alliances for Sony Ericsson Mobile Communications. Robert works predominantly in hollowware. DIA NSW Vice President and Graphics Councillor. With twenty year’s experience. Cyrus Allen is the Director of Customer Experience at Telstra Corporation. sculptural lighting and furniture. the arts and travel. (front row) Richard Hoare. and his work is held by major institutions in Australia including the Australian National Gallery and Parliament House in Canberra.au
10 spark_Spring 2008
Queensland DIA makes a splash
Queensland designers achieved record entry numbers in this year’s qdos (Queensland designers on show). 06_QLD Govt Minister for Arts. The Queensland Art Gallery received two awards.’ Debaser Music Industry Creative presented a stimulating visual retrospect of projects such as album covers for Paul Kelly and Powderfinger.
Bubble and speak
Queensland DIA also hosted the ever-popular Bubble and Speak Breakfast Series held at the stylish Emporium Hotel. Rob Geddes.
The exhibition showcased a cross section of work from the best Queensland designers recognised as finalists in the 2008 awards program. 03_Kirsti Tenni. Bubble and Speak speakers included Kirsti Simpson. 04_05_qdos gala. Rod Welfod. Infinity Design Development received an award in the category of Three Dimensional Design for its work on Mojo RTK. with finalists enjoying a month’s exposure in the prestigious Gallery of Modern Art. who related her recent journey to visit a variety of works by key exhibitors at the 2008 Milan Furniture Fair. and Smart State Designer of the Year finalists. presents Rob Geddes with the Smart State Designer of the Year Award 2008. A unique chance to enjoy a delicious breakfast while being inspired and informed. Nicole Cox (MDIA) and Jacob Vagg 08_Finalists of the Smart State Designer of the Year. The night included performances by Vulcana Women’s Circus. director of HASSELL. presentation of the Gold and Silver awards.org. Cara Wrigley and David Shaw FDIA. one in Visual Communication Design for an exhibition catalogue on Katharina Grosse: Picture Park. Revy Bryce Browning and Ari Athens with Dianne Smith. and the other in the category of Interior Design for Andy Warhol at the Gallery of Modern Art. who lives in Kununurra WA . the Egoli Fashion Parade.au
. and Kevin Finn of Finn Creative. 07_Cameron Burgess. John Stafford and Natalie Wright.
The last two weeks of the exhibition also profiled the eight fashion design pieces showcased in this year’s winners function at the Schonell Theatre.
www. in a talk entitled ‘The Good. The Bad and The Ugly. Architect and artist Paul Fairweather shared his inspirations from his recent involvement with TED.design. proved that with the right technology you can work from anywhere! SPARK
02 03 01
01_02_qdos exhibition 2008. live Jazz and decadent food served up to a 1930’s Shanghai theme! Three design excellence awards were given at qdos. and included multimedia and three dimensional displays of this year’s finalists.
not to mention three quarters of Stellar’s client base. that the Italian company’s fabrics were now available in Australia through Blueprint. On his departure his contract should have stipulated that for a specific period of time after his departure he was prohibited from headhunting Stellar staff. Partners Legal. Stella McFarland. ‘Designers from Interior Design.11 spark_Spring 2008
5 Minute Feedback
In similar vein to NSW. Stellar Designs is a leading Melbourne architecture and interior design firm and. ‘Based on the response. it is highly unlikely Universal would have risked walking away from the consortium. SPARK
www. processes. Rory’s contract should have required him to: Respect the confidential information of the business – that is the data. DIA Victoria held a recent student design forum called ‘5 Minute Feedback’. and he was also involved in state of the art design work.
‘5 Minute Feedback was well received by industry professionals and the large audience alike. he had access to highly confidential information. corporate. let’s consider a relatively common scenario. suppliers and bid partners. After one particularly heated discussion two days before the tender officially opens. devised to prevent unnecessary coffee spillage. building manuals and so on. Universal decides to leave the consortium. and property transactions. Restraint on recruiting staff.
Safeguarding your company
Could this catastrophe have been avoided? Yes. commercial and employment law. Rory has invented a special cupholder system. who has a close relationship with the client.’ According to Georgina. and goes into liquidation. Behave non-competitively during and after employment neither approach nor accept an approach from any Stellar client. The Stellar-led consortium. striking up a teaming agreement with Universal when the companies first entered the consortium arrangement would also have helped prevent Stellar’s demise. and to chat with designers. Graphic Design. copyright. which includes IT firm. Stellar is unable to sustain its losses. Tessuto Verdi (green fabrics). Rory has also taken his CleverCup invention him. the student forum proved extremely successful. suppliers and bid partners is vital. provided Stellar lands the Docklands’ project.
‘They learned to foster professional development skills and gained valuable tips on marketing themselves within the design industry. trade marks. In the event of his leaving the organisation. Universal would not have able to circumvent Stellar or disclose any confidential information to its new consortium partners. it is highly unlikely he would have left Stellar in the first place.
Names of companies and individuals in this article are fictitious. The newly formed Universal consortium trounces Stellar and lands the major fit-out job. and an Italian fabrics company. said that the forum was held in conjunction with the Melbourne State of Design Festival and located at BMW Edge.
Peter Gandolfo. CleverCup. Universal IT Solutions. Universal decides to lead its own consortium and teams up with another interior design firm. PARTNERS Legal offers legal advice and services in estate planning and management. Had Stellar insisted on contracts with all employees. he would not been able to have dealings with the Docklands client. the contract should have clearly stipulated that he could not: > take client lists with him > have dealings with Stellar clients for a designated period of time > divulge other confidential information about Stellar without written consent > use information to injure Stellar Assign ownership of IP developed while working for Stellar to his employer. which has launched a new range of ‘carbonneutral’ environmental fabrics. Stellar should also have entered into a licensing arrangement with Tessuto Verdi . Blueprint.’ said Peter. Furniture Design and Fashion/Textile Design attended. client information and client lists. While working on the pitch. has formed a consortium to bid for the multi-million dollar fit-out of a brand new commercial office block. employs key architect. Had this been the case. and Universal’s MD don’t exactly see eye to eye.org. supplier. business succession planning.
Retaining your investment
Stellar has invested a significant amount in building up a relationship with the Italian fabrics’ company. he wouldn’t have been able to take his highly prized CleverCup invention with him. Rory Wilson. and he would not have been able to lure staff to work with him at Blueprint. ‘Students obtained a unique insight into their preferred profession. In addition to this. registered designs.
Georgina Wharton. DIA Legal Advisor and Managing Partner at Melbourne law firm. Universal’s MD persuades him to jump ship and join Blueprint. ‘Networking opportunities with students from other institutions were also available. Had Stellar had individual employee agreements in place.one which clearly stipulated that its fabrics would be exclusive to Stellar. we hope to make the forum an annual event.
While individual agreements were particularly important to safeguarding Stellar’s business. SPARK
Had Rory been required to sign a contract of this nature.’ Georgina explained. Tessuto Verdi has verbally agreed that the new fabrics will be sold through Stellar exclusively in the Australian market for a period of five years. Under this agreement.’ Georgina concluded.
Protecting your IP
The importance of safeguarding intellectual property (IP) via contracts with individual employees..
A continuing problem
‘As an example. DIA VIC Student Affairs Councillor. He would be unable to join forces with Universal. contractor or investor for an agreed time. not to mention the majority of its clients. Stella McFarland would not have choked on her cornflakes when she read in Artichoke the day after her company folded. Industrial Design. operating processes and general business knowhow. providing students with practical feedback on a range of subjects applicable to their portfolios and projects. customer. An individual employee contract with Rory was particularly important in that his role was client focused. Stellar has lost what was an unloseable project.au
Aware that Stellar’s Rory Wilson has the key relationship with the Docklands client.
‘The forum provided Victorian design students with the rare opportunity to meet face to face with renowned design professionals. said that failure to put in place simple protective measures could cost designers dearly. This would apply to inventions.design. much of the disaster would have been averted. However Stellar’s MD.’ she said. ‘Many stayed on after the official finish for more information.
and many other extraordinary Australian women.org.design.
Inspired by example
The Voice of Professional Design
Kate says her inspiration in life comes from other influential female leaders. entry to the 2008 Hand & Lock embroidery conference.org. wool evening dress.’ Solomon said.
• Name: Merell Browne. Kate has been a DIA Member for more than twenty years. Kate’s nomination places her in the company of luminaries such as actress Cate Blanchett. Solomon Harris-Light. and anonymous or fictitious submissions will not be accepted. Merell Browne Design • Born: NSW • Lives: Melbourne • Likes: Early music. state. • If I wasn’t a designer: I would be an archeologist.au
Phone Fax Web Email
1300 888 056 03 9662 4140 www.org. and no correspondence will be entered into.
Over the moon
Solomon’s award-winning entry was a striking charcoal grey. Products. like stars glistening. of around 1000 words maximum. ‘Many of the traditional entrants in Hand & Lock hail from countries with long and established textile traditions. The views expressed in Spark are the views of the author concerned. and do not necessarily reflect the views of the DIA and its members. then ‘Spark. featuring silver metallic thread sewn through the sequins nine times over to create a starburst effect flowing down over a highly sculptured peplum. Ideas and contributions to Spark and the ‘Platform’ column are welcome from all DIA members and DIA students. plus mentoring and work experience. • Last book that I read: The Radetzsky March by Joseph Roth. former Australian netball captain Vicki Wilson. national. has collected third place in the prestigious international Hand & Lock embroidery competition in London. or from colleges which focus more exclusively on embroidery and the applied arts. including the late architect and furniture designer. art history. Kate St James MDIA. who is currently completing an internship with Akira Isogawa in Surry Hills.design. Robert de Giovanni. • Dislikes: Confrontation. • In my spare time: I spend it with my husband Marshall. said that his winning entry was influenced by medieval armoury and emblems. and each woman’s inclusion is independently considered on its merits. (which has a DIA education membership). ‘Sacred Songs’. Melbourne. ‘This makes Solomon’s win all the more resonant and benchmarks our innovative program favourably against the rest of the world.org. Currently Managing Editor of Universal Magazines Home Design + Living Series. a commemorative framed embroidered plaque produced by Hand & Lock’s craftsmen in central London.au
www.au admin@design. Eileen Gray.’ explained Robert. however occasioned.org.au
ICARUS DESIGN 4449
details on advertising in Spark please visit the DIA website at www.au and go to ‘Resources’. Platform contributor’s names will be published. and has built a successful career within Australia as a writer and interior designer. and wallpaper designer and businesswoman.
Born in England. SPARK
Tess Power Lorraine Page Fiona Murphy Linda Gehard Leigh Ryan Joanne Cys Phillippa Rowland Kate St James David Robertson Paul Gosney Doug Buckle Peter Gandolfo Merell Browne
Thanks to the following people and/or organisations for contributions to the Spark newsletter:
James Harper Louise Eastwood Clive Solari Georgina Wharton Geoff Fitzpatrick Alice Blackwood Anna Magnus
Need more information?
Design Institute of Australia
ABN 12 004 412 613
Advertise in Spark!_For current
Spark correspondence_Email the DIA Communications Officer media@design. • 4WD owner?: No • Best design I’ve seen lately: Phillipe Starck’s ‘Ghost Chair’ • Worst design I’ve seen lately: The new Arts/Music Centre in Dodds Street. for pdf downloads on advertising rates and requirements. Embroidery is my passion.’ SPARK
DIA member makes Women’s Who’s Who listing
Sydney-based Interior Designer. who mentored Solomon through the completion of the project.
Disclaimer_The DIA reserves the right to edit or reject articles submitted to Spark according to appropriate legal. Film & Theatre Set Graphic Design Visual Communication Web Design Multimedia Design Digital Environment Design Digital Animation Design Digital Game Design E-commerce Design Textile Design Jewellery Design Fashion Design Design Management Design Education
The book is a sister (?!) publication of the well known 100-year-old biographical reference title ‘Who’s Who in Australia’. events or services advertised in Spark are not necessarily endorsed by the DIA or its members. Submissions for Platform must be in email format. • My last supper would be: Crayfish with rye bread and butter.
Solomon won US$1000. ©2008 DIA While every effort is made to ensure that the contents and quality of material contained in SPARK conforms to DIA principles.
Industrial Design Furniture Design Interior Design Interior Decoration Interior Architecture Exhibition and Display TV. errors or opinions.
SPARK is the National Newsletter of the DIA. Entry into the book cannot be booked or paid for. Kate St James has led a busy life full of design and journalism. Program Director of Fashion at Raffles College. the DIA accepts no responsibility whatever for any omissions. a free trip to London for the prize giving in early November. • I love design because: I am passionate about art. or international level.12 spark_Spring 2008
Fashion graduate sews up London prize
Talented fashion design student. and marks the lives of women who have made a significant contribution to Australian life at a community. community and DIA standards. MDIA • Occupation: Interior Designer. has been listed in the recently released 2008 edition of Crown Content’s ‘Who’s Who of Australian Women’. ‘The starburst creates a magical effect. HRH Princess Mary of Denmark. recent graduate from Raffles College of Design and Commerce in North Sydney. • Current favourite music CD: Renee Fleming. Art is life and life is art. dishonesty. said that the talent pool in the international competition was fiercely competitive. and state clearly your full name and a daytime telephone number for authorship verification.
National Office Level 1. Solomon.design. so I am very excited to have won this award. 175 Collins Street Melbourne VIC 3000 Australia GPO Box 355 Melbourne VIC 3001
. Florence Broadhurst. Deputy Prime Minister Julia Gillard.