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Gabriela Domínguez Paola Hurtado Maricela Jiménez Ivonne Madera Miriam Sánchez Paola Torres
or franchised to independent operators by the Hilton Hotels Corporation. but owns and operates a number of resorts and leisure-oriented hotels as well.Introduction: Hilton Hotels & Resorts (formerly known as Hilton Hotels) is an international chain of fullservice hotels and resorts founded by Conrad Hilton and now owned by the Hilton Worldwide. managed. The company places marketing emphasis on business travel. As of 2008 there was 533 Hilton branded hotels across the world. Hilton hotels are owned. . The original price for an overnight stay in 1943 was around $20. The company's Hilton HHonors guest loyalty program has partnerships with airlines and car rental companies. Hilton Hotels became the first coast-to-coast hotel chain of the United States in 1943.
S. a humble entrepreneur in New Mexico until then buttons.S. in 1930 Hilton opens its first high class hotel in El Paso. while the U. sold image rights to a British company Hilton Group was renamed. Later. Conrad H. Puerto Rico. The purchase. had nothing to do. In the decade of the 60s the prestige and popularity of Hilton hotels were well known in the international market. At a time when crossing the Atlantic with a brand was a challenge for a few bold. but under the name "Hotel Plaza. market and Hilton entered Europe. Texas. split into two fully independent companies continued lifting and opening hotels. although sharing the name. . Texas called Hotel Mobley. was forged and finally agreed to share management of a company as if it were.History The story of the Hilton hotels date back to 1919. the British lost interest in continuing to expand its hotel brand at a time when the Hilton brand in the United States triumphed with a hotel chain synonymous with luxury and sophistication. arm adopted two names: Conrad Hotels and Hilton Hotels-name no doubt stalled worldwide Over the years. this time in San Juan. After a space of 11 years. however. heir to the entrepreneurial zeal of his father who was named president of the chain in 1966. In this period had already on the scene the eldest son of Conrad. But the opening of a luxury hotel was not enough to conform to the enterprising spirit of Conrad. acquires a small hotel in the town of Cisco. Thus began a new era for the company. the year Conrad Hilton. when the British marque was interested in the U. "Europeans" were renamed Holet Vista. building that even today continues to host visitors. the hotels. who in the '50s began to take the first steps in creating the hotel chain opening the Caribe Hilton Hotel. Barron Hilton.
but this time not so happy. Embassy Suites Hotels. This room became a popular tourist destination. Barron had to fight along with his three brothers in a situation that left them.addressing the multinational hotel management under the supervision of an everattentive to their parent business. up to now has a network of over 2. made a second. John Lennon and Yoko Ono held their first Bed . nothing. after the successful expansion that has taken place in the Caribbean with the Coral by Hilton teaches in India with Trident Hilton and Norway Scandic. Homewood Suites by Hilton and Hilton Grand Vacations Company. the hotel chain has begun offering its luxury hotel concept in the old continent. allowing him to get all the luck that before he died his father had been denied.000 truly luxurious rooms that keep intact the business philosophy that Conrad Hilton launched its first hotel establishment: "Be my guest. Conrad Hotels." In addition.000 hotels operating under eight different names: Hilton Brand. Hilton Garden Inn. More than 355. Doubletree. With a will that left the entire fortune amassed from the 20s to the Roman Catholic Church and various charities. Hampton Hotels. 1969 and March 31. With the death of the founder of the empire in 1979 opened a new chapter in the history of the Hilton. in 1988 the new head of the family took the win by arguing that he had helped his father build the hotel chain.A Peace between March 25. literally. 1969 at the Amsterdam Hilton in Room 702. Finally. Life turned to smile at the Hilton. The first hotel . which continued successfully managing the network and expanding the mark in his surname throughout the world. after years of lawsuits and lawyers.
under this system will open later this year in Sicily with the Hilton name Portorosa. after signing the concession to the company Construzioni Euro SPA. .
And in consideration of the demand elasticity of different customer segments especially targeting customers who provided the greates profit. rational pricing in response to current levels of demand in individual property markets. These are the following: y Brand Management: This involves promoting and maintaining consistency in the delivery of services and products expected by the customer. The stated of mission of the Hilton Hotels Corporation is as follows: To be recognized as the world s best first calls hotel organization. Hilton describes its vision as the following: Our vision is to be the first choice of the world s travelers Hilton intends to build on the rich heritage and strength of the various brands by: y y y y y y y Consistently delight its customers Investing in its team members Deliver innovate products and services Continously improve performance Increase shareholder value Create a culture of pride Strengthen the loyalty of the different constituents Hilton identifies for value drivers as key elements that directly contribute to the success of its value equation. Mission. to constantly strive to improve. Vision & Types of contracts.Objective. our employees. allowing us to prosper as a business for the benefit of our guest. In order to deliver on this mission. y Revenue Maximization: Hilton implemented flexible. .
who are essential contributors to meeting this objective. . Hilton seeks to build loyalty among its customers by aiming to delight and anticipate their ever-changing desires.y Operational Effectiveness: Hilton seeks to achieve the maximum value and return from it resources through continually improving existing processes and developing new ones. This can be achieved by ensuring that team members. are also satisfied and ultimately loyal to the company. y Value Proposition: Above all.
Location. Conrad Hotels® Located in some of the world s most popular locations. with more than 530 hotels and resorts across 76 countries in six continents. Sophistication and style have been synonymous with the Hilton name for more than 80 years. it can enjoy all the extras that are part of what makes staying with Hampton is a very special value. Today. From parties to inauguration and Hollywood awards galas to corporate events and memorable days. complimentary breakfast and complimentary local phone calls are just a few of the reasons so many Hampton guests become loyal repeat visitors. conventions or leisure. our luxury Conrad hotels have been designed to meet nearly every expectation of the most discerning business and leisure travelers. Hilton can accommodate you in style . Hilton hotels and resorts welcome guests to the quality and hospitality of the world s most recognized hotel brand. It could be in a single room or suite. That s Hampton. Hilton is where the world makes history. Convenient locations. . Hilton welcomes guests in more countries than any other brand of full service hotels. Award-winning accommodations in a mid-priced family of properties.while offering a variety of amenities to make your stay a most rewarding one. closing businesses. Whether your plans include meetings. Hampton Inn & Suites® A great stay. More than 189. special occasions and escape from routine.000 rooms worldwide. A great value. Satisfaction Brands Hilton At more than 500+ locations. Hampton Inn®.
metropolitan areas and vacation destinations throughout the U. Embassy Suites Hotels® A spacious. access to Resort Condominiums International. Guest Suites. complimentary cooked-to-order breakfast. and Hilton HHonors hotel point and airline miles all. upscale accommodations in more than 150 gateway cities. restaurant. Resorts and Clubs With a growing collection of contemporary. fridge and microwave all in the guestroom. restaurant and pool all this at an affordable price. 24hr complimentary business center. a nightly Manager s Reception. These lifetime benefits include exchanges throughout the HGVClub system of resorts.. secure remote printing to the business center. the largest worldwide vacation ownership exchange company. two-room suite.Hilton Garden Inn® Complimentary high speed Internet access. From the millions of delighted hotel guests who are welcomed with the brand s legendary. Hilton Grand Vacations Club® Hilton s exclusive vacation ownership program affords members extraordinary flexibility and leisure travel opportunities. warm chocolate chip cookies at check-in to the advantages of the award-winning Hilton HHonors guest reward program. Canada and Latin America. ergonomic chair. 24hr Pavilion Pantry convenience mart. oversized desk. Resorts and Clubs are distinctively designed properties that provide true comfort and genuine care to today s business and leisure travelers. Guest Suites. . each Doubletree guest receives a satisfying stay wherever their travels take them. Doubletree® Hotels. Doubletree Hotels.S.
.Homewood Suites by Hilton® Homewood Suites by Hilton is the perfect second home when the people spend a few days or more away from home. Enjoy residential-style spacious studio. one-and twobedroom suites with fully equipped kitchens. plus a daily complimentary breakfast and an evening Manager s Reception (subject to state and local laws) every Monday through Thursday. All this for the price of a traditional hotel room.
Marketing strategy & future plans. their combined efforts aim to reach a broader world wild customer base and to increase brand awareness and brand loyalty in the family of Hilton hotels. The Hilton Corporation is using several marketing efforts in order to promote its brands and continuously increase its customer base throughout the US. In an ongoing effort to safety and meet the customer needs. Hilton is evaluating the demands of the various customer segments and sees this as the basis of marketing its brand. In the UK. Hilton promotes and advertises to offer a distinctive style and a reliable product. By forming an alliance with the Hilton Group Plc. .
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