Report and Marketing Strategies of Pizza Hut

TABLE OF CONTENTS
S. 1 2 3 5 4 5 5 6 7 8 8 9 9 10 10 10 11 11 12 11 13 11 Positioning Targeting Pizza Hut Strategies Functional Level Strategy No. Page Number Letter of acceptance 3 Executive summary 4 History of Pizza Introduction & History Of Pizza Hut Pizza Hut Mission Statement 6 Comparative Strategy 7 PEST SWOT Segmentation Topic

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Report and Marketing Strategies of Pizza Hut 14 15 12 16 12 17 13 18 14 19 14 20 14 21 15 22 16 23 24 18 Four P's of Marketing . . . . 17 References Product Price Place Promotion Conclusion TQM (Total Quality Management) Business Level Strategy Pricing Strategy Market Share

LETTER OF ACCEPTANCE

To:

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Islamabad. Subject: PREPARATION OF REPORT We are Hereby Presenting the presentation on Company Pizza Hut and assure you submission of our report in compliance with the instruction envisaged. Building a leading pizza company has required relentless innovation. “Marketing Plans & Business report on Pizza Hut” Yours sincerely. Sibghtulla khan Abdul Rehmen Niazi Ikram Sarwar Tahir Rashid Waqas Rabbani Saad Zulfiqar Ahsan Date: Sep 24.----------------.Name of topic is repeated for ready reference please. 2009 EXECUTIVE SUMMARY During the past four decades Pizza Hut has built a reputation for excellence that has earned the respect of consumers and industry experts alike. Lecturer (NUML).Report and Marketing Strategies of Pizza Hut Mr. NATIONAL UNIVERSTY OF MODREN LANGUAGE Page 3 .

These targets fall within the organizational structure in which there are many people who have different targets to achieve. in order to achieve the objectives. its culture and its people and franchisees. In order to successfully achieve the targets they need to co-operate and work in a friendly environment. Through the strength of its heritage. In order to achieve these objectives different targets are set.Report and Marketing Strategies of Pizza Hut commitment to quality and dedication to customer service and value. There are different objectives of every organization. Pizza Hut has different targets set to them and they have adopted different strategies to successfully achieve the targets set. These targets are set by the RSC i. Pizza Hut looks forward to more success in future. These strategies are divided into many sub-parts and are useful for the running of the business. management decides on different strategies. growth and leadership have characterized Pizza Hut’s business through more than four decades of success. Therefore. the restaurant support centre in Karachi. The qualities of entrepreneurship. The employees and the management know what they have to achieve through the targets which have been set to them and the strategies they have adopted help them know the way they will achieve the objectives. These targets are passed on to the RGM (restaurant general manager) and he passes them to the workforce. NATIONAL UNIVERSTY OF MODREN LANGUAGE Page 4 . Similarly.e. Targets pass down the hierarchy depending on the nature of the business.

• 1973 Pizza Hut went international with restaurants in Japan.Report and Marketing Strategies of Pizza Hut HISTORY OF PIZZA About Pizza. Canada & England. NATIONAL UNIVERSTY OF MODREN LANGUAGE Page 5 . What you know as pizza came into vogue around the time of Napoleon and the French revolution. Bon appetite! INTRODUCTION & HISTORY OF PIZZA HUT In 1958. Let see listen Pizza Hut Story from them! • 1958 Frank and Dan Carney open the first Pizza Hut in Wichita. we opened the first UK restaurant and since then we've become the biggest Pizza Company on the planet. The small 25 seat restaurant only had room for 9 letters on the sign… the building looked like a hut… so 'Pizza Hut' was born! Fifteen years later. London. • 1977 PepsiCo bought Pizza Hut. The first UK Pizza Hut opened in Islington. From here it quickly endeared itself to mass production and re-export to the rest of the world. • 1972 1000 restaurants are open throughout the USA. Italians. Some will tell you Italy. Kansas. That's wrong. Frank and Dan Carney had an idea for a great local pizza restaurant in Wichita Kansas. known to be lovers of fine food and wines perfected and imported this terrific dish to America.

E.000 restaurants in 84 countries. Safe Working Environment. Tricon became the partner company with Whitbread. • 2002 Tricon Global became YUM! Brands Inc. • 2006 Whitbread sold their share of the joint venture to Yum! Brands Inc. • 1986 By now. NATIONAL UNIVERSTY OF MODREN LANGUAGE Page 6 . And Rewarding Careers in a Fun. As a result.L. • 1994 10. • 1982 The UK joint venture started between PepsiCo and Whitbread. • 1999 Pizza Hut had over 400 restaurants. • 1993 There were 300 restaurants and delivery stores in the UK. "I'll be back!" We are the employer of choice offering team members opportunities For Growth. • 1988 The UK's First Delivery Unit was opened in Kingsbury. employing 14000 people. creating the largest restaurant brand in the World. • 1997 PepsiCo decided to focus on their drinks business. Every customer says.000 Pizza Huts were open for business. Tricon Global Restaurants was born.  RECOGNIZE the achievement of others and have fun doing it.A. • 1984 Over 50 restaurants so far in the UK. there were 100 restaurants in the UK and 5000 worldwide. Advancement.S  PASSION for excellence in Doing everything  EXECUTE with positive energy and urgency. • P.Report and Marketing Strategies of Pizza Hut • 1980 Pan Pizza was introduced. Pizza Hut's Mission Statement We take pride in making a perfect pizza and providing courteous and helpful service on time all the time. • 1987 An average of one restaurant opened each week in the UK.R.  ACCOUNTABLE for growth in customer satisfaction and profitability. London. Pizza Hut UK Ltd was now 100% owned by Yum! • 2008 We bought Godfather's Pizza in Ireland with 28 stores. • 1992 There were 9.

pizza for a low price. chicken is now a common topping found on pizzas. Offering special promotions and new pizza variations are popular today as well. COMPARATIVE STRATEGY This forced competitors to look for new methods of increasing their customer bases.Report and Marketing Strategies of Pizza Hut  LISTEN and more importantly. better. NATIONAL UNIVERSTY OF MODREN LANGUAGE Page 7 . Many pizza chains decided to diversify and offer new non pizza items such as Buffalo wings. and Italian cheese bread. They all try to come up with some newer. bigger. respond to the voice of the customer. For example. The current trend in pizza chains today is the same.

they marketed "The Edge. In 1997. Pizza Hut is always trying to come up with some innovative way to make a pizza into something slightly different different enough that customers will think it’s a whole new product. Pizza Hut introduced their Pan Pizza. Lastly. These NATIONAL UNIVERSTY OF MODREN LANGUAGE Page 8 . they introduced "Stuffed Crust Pizza. trying to reach new markets. Pizza Hut began two customer satisfaction programs: a UAN (in USA 1-800) number customer hotline and a customer call-back program. In 1995. In 1995." which was two square feet of pizza cut into 21 slices." which had cheese and toppings all the way to the edge of the pizza.Report and Marketing Strategies of Pizza Hut In the past." trying to bring the famous New York style pizza to the whole country. Pizza Hut has always had the first mover advantage. let's look at some of the pizzas Pizza Hut has marketed in the past. in 1992 the famous buffet was launched in Pizza Hut restaurants worldwide. For example. For example. In 1993. In 1983. which had a guarantee of being ready to eat in 5 minutes when dining at Pizza Hut restaurants. They were trying to offer many different food items for customers who didn't necessarily want pizza. they are marketing "The Big New Yorker. Another strategy they used in the past and are still using is the diversification of their pizzas. Currently. Pizza Hut has always valued customer service and satisfaction. Their marketing strategy in the past has always been to be first. they introduced the "Bigfoot. One of their main strategies that they still follow today is the diversification of the products they offer. Pizza Hut is always adding something new to their menu." where the crust would be filled with cheese.

POLITICAL ISSUES: Political issues include regulatory frame work operating in judicial system which may affect the business in different ways. ii. we will first give a situation analysis of current and relevant environmental conditions that affect our plan. Factors such as laws on business employment. ENVIRONMENTAL AND INTERNAL ANALYSIS OF PIZZA HUT In our visit to Pizza Hut we conducted research on PEST (Political. In our survey we came to know that most of the people in the beginning of the months spend more and they visit pizza NATIONAL UNIVERSTY OF MODREN LANGUAGE Page 9 . In our plan. In the internal analysis of Pizza Hut we have considered SWOT of the Company. Economic. PEST ( Political. and always wanted to return. Economic. Social and Technological) Analysis. pollution and taxation apply on the organization which it has to follow regarding the rules. we will give a brief analysis of the current fast food industry. Next. this is a green signal for the business as the per capita income of the people will be increased and they will spend more money.Report and Marketing Strategies of Pizza Hut were implemented to make sure their customers were happy. ECNOMIC FACTORS: If the county’s economy is better so the GDP of the country will be good. Social & Technological) i. and any trends or changes that might occur in the future. There are not many political factors in Peshawar affecting Pizza Hut as is lack of competition.

New vehicles will make their service more efficient. So. Every country has cultural norms. SOCIAL FACTORS: Pizza hut is a multinational and it is basically originated from America so the organization is overwhelmed by western culture. telemarketing and the organization can advertise their products with much more faster pace. iii. Due to new technology there are new ways of marketing like internet. Computer based customer data that is MIS (managing information system) helps in collecting customer data.Report and Marketing Strategies of Pizza Hut hut very often. iv. lower class and lower class. values.TECHNOLOGICAL FACTORS: Now a day’s technology is improving so as baking and heating ovens will be of new and efficient technology and will provide efficient service. middle class. SWOT ANALYSIS: Every organization has its strengths. beliefs and religion which can affect the organization. the SWOT analysis for pizza hut is as under: Strengths: NATIONAL UNIVERSTY OF MODREN LANGUAGE Page 10 . When the inflation rate increases the cost of raw material also increases and this leads towards high prices of the products and vice versa. opportunity and threats. future forecasting and decision making. daily transactions. weakness. There are social forms of society which consist of Upper class. middle upper class.

They have created monopoly in this sector. Another big Strength and even a Competitive Advantageis the fact that they have a full service restaurant as well as delivery services. They are specialized in pizzas. They rely on their quality pizza and good service to account for their higher prices. due to the restaurant that other competitors don't have to deal with.Report and Marketing Strategies of Pizza Hut Pizza Hut is the market leader in providing different products of pizzas as there are no competitors in this sector. Opportunities: NATIONAL UNIVERSTY OF MODREN LANGUAGE Page 11 . quality products with qualified staff. Most of Pizza Hut's competitors do not have restaurants. Pizza Hut can market too many different segments that other pizza chains cannot. They are ISO (International Standard Organization) certified. Motivation level of staff is very high which make the organization more prosperous. Pizza Hut can market to families much easier than Domino's or Little Caesar's. good atmosphere and hygienic environment. Weaknesses: However. They are providing free home delivery service. They have enough resources for operating different activities of the organization. Because of the restaurant. Pizza Hut is providing good taste. the fact that Pizza Hut does have a restaurant to run is also a weakness. There good image makes the organization more strong. Pizza Hut is not the low cost producer. Another result of higher overhead costs is higher prices Pizza Hut must charge. They are more focused on Western taste instead of Eastern. Obviously. Pizza Hut has higher overhead costs. They are providing less range of products comparatively with high prices. For example.

Pizza Hut can come up with the new products considering the Eastern taste of the people as like McDonalds. allowing them to eat out more often . the perceived quality and service of the company will help to ensure a better the NATIONAL UNIVERSTY OF MODREN LANGUAGE Page 12 . They can reduce their prices because of more resources. Other local restaurants can affect their market share by providing pizzas with lower price. Peshawar Pakistan Page 10 Report and Marketing Strategies of Pizza Hut Pakistan is another one of Pizza Hut's competitors. iii. i. iv. Diversification of new products can increase their market share. New entrance like Dominos pizza in Pakistan market can affect their market share. SEGMENTATION: Main segments which Pizza hut has captured are the combination of higher incomes and dual career families . Threats: Pizza Hut's number one threats are from their competitors.Report and Marketing Strategies of Pizza Hut New markets can be explored and new opportunities they can gain. ii. Pizza Hut holds the most market share in the Pizza industry. right behind Domino's in market share. Little Caesar's is famous for offering large quantities of pizza for less money. Little Caesar's who is establishing their self in India and might move to Institute of Management Sciences. v. Their closest competitor is Domino's Pizza who is working to open their Branch at Karachi. Domino's main competitive advantage over Pizza Hut is their Lower price. due to higher income consumer have more disposable income . Social factors can affect their image as a Western organization. Currently.

NATIONAL UNIVERSTY OF MODREN LANGUAGE Page 13 . POSITIONING Pizza Hut was among the first multinational brands to enter the food retail sector in Pakistan. offering customers the highest value for money and giving service that is warm. while setting standards for others to strive to replicate. These generation ranges from 12 to 30. When the first Pizza Hut restaurant opened in Karachi the quick service industry was at a nascent stage and the pizza category was dominated by a sole regional player who had a marginal presence. This is because at Pizza Hut the belief is that every pizza has its own magic. the overall spending of these generations is mostly on non essential items. innovate and serve the finest product the industry has to offer. Worldwide and in Pakistan. friendly and personal. Pizza Hut is committed to providing uncompromising product quality.Report and Marketing Strategies of Pizza Hut average chance at a successful introduction of a new product. Pizza Hut maximum market segment is younger generations. Pizza Hut went on to play a significant role in pioneering and developing this category in Pakistan. It is this belief that has ignited the passion to create. thus making it a destination product – which everyone seeks. The introduction of a product that keeps with today trends is also important to reduce the risk of failure. Pizza Hut has come to become synonymous with the 'best pizzas under one roof'. the higher amount of spending has been done on eating out.

NATIONAL UNIVERSTY OF MODREN LANGUAGE Page 14 .Report and Marketing Strategies of Pizza Hut A critical factor in Pizza Hut's success has been its unique dining experience. new promotions or the introduction of innovative product ranges . Pizza Hut's constant endeavor to provide extra value – whether it is pizzas which are available to suit every price range.has allowed it to increase its presence in Pakistan to the current 38 restaurants across 9 cities.the kind of service that ensures that every visit of the customer is a memorable one. Crew members at Pizza Hut strive each day to provide 'CUSTOMER MANIA' .that puts a 'Yum' on every customer's face .

They have many competitors and they are bound to try everything to cope up tops. But pizza hut targets a wide range of customers. A business has a variety of goals and objectives. Their competitors are everywhere. All NATIONAL UNIVERSTY OF MODREN LANGUAGE Page 15 . This is because they want to make the most money and who blames them. They also do vegetarian options with meet free pizzas and a salad and pasta bar. Not a lot of restaurants offer a salad and a pasta bar. This is another competitive idea to attract or customers. STRATEGIES ADOPTED BY PIZZA HUT: A business's strategy is the pattern of decisions and actions that are taken by the business to achieve its goals. They are target everyone whereas their competitors target a certain gender or age.Report and Marketing Strategies of Pizza Hut Market Targeting: Pizza hut targeted market defines them as a family product. They try to offer something different with their product as well. This is because they don’t really directly market their customers. There are just a few that are main competitors and pizza hut will always try to be the best and get the most money by making their products better quality but also cheaper. They offer a range of stuffed crusts to try and attract customers.

in order to achieve the business objectives. human resource etc. Pizza Hut has made all the functional departments co-operate with each other. Changes are the external as well as internal environment has led Pizza Hut rethink their past strategies and has therefore designed new strategies after noticing the changes in the environment. such as marketing. Similarly. Total Quality Management (TQM) : This is the most important for a food chain like Pizza Hut. These environmental changes are seen through the PEST and SWOT analysis. All the employees’ backof- NATIONAL UNIVERSTY OF MODREN LANGUAGE Page 16 . These strategies are: Functional Strategies: These are strategies designed to improve the efficiency of a business's operations. In order to make the functional strategy efficient. They often focus on an area. All business organizations adopt strategies at functional level as once the functional objectives are achieved. corporate objectives become easy. Running a business involves planning the current as well as future activities. Hence. After considering all the factors Pizza Hut has decided upon the strategies and their current strategies are divided into five main categories and further have sub-parts. Pizza Hut has adopted many strategies which help achieve the targets set by the main office to the local store opened at Peshawar. all business organizations adopt different strategies.Report and Marketing Strategies of Pizza Hut businesses need to organize their business activities in order to achieve their business objectives.

The threat of competitors is very low as there is no international food chain offering pizza in Pakistan at present. In very near future Dominos is opening its first branch in Karachi. the strategies would be changed. Different quality management staff is also there at Pizza Hut.Report and Marketing Strategies of Pizza Hut the-house i. there are no large competitors of Pizza Hut but unlimited small competitors exist in the market. the kitchen assistants are trained accordingly. all the businesses need to adopt business level strategies in order to compete in a competitive environment. This strategy is strictly implemented in Pizza Hut in order to fulfill the quality standards. This strategy is important in order to satisfy the CHAMPS. This department has the task to implement quality standards and know whether they are achieved or not. The shift managers have the task to observe whether the quality standards are met or not.e. If we take a look at the Pakistani market. in future this competition will increase and Pizza Hut will have to change all its business level strategies in order to compete with its rivals. Hence. This would be a threat for Pizza Hut and hence. Therefore. Business Level Strategy: Business level strategies are plans made to gain a competitive advantage over its rivals in a market. whereas there are a total quality management department at the main office in Karachi. They are given extra classes in order to meet the quality standards set by Pizza Hut around the world. present strategies adopted by Pizza Hut are keeping in consideration the present competition. Pricing Strategy : - NATIONAL UNIVERSTY OF MODREN LANGUAGE Page 17 . Whereas.

therefore. The pricing strategy is not just to get the worth of quality but also to gain maximum profits before any competitor enters because then Pizza Hut will have to change its pricing strategy. Although the prices would be lowered with the new entrants in the market but not to a greater extent as the quality food products are not home-produced. but Pizza Hut is the One who got the Bigger Market Share Globally. This is a golden era for Pizza Hut. They are charging higher prices due to the uniqueness of the product.Report and Marketing Strategies of Pizza Hut The level of competition a business faces determines its pricing strategy. Pizza Hut has adopted this pricing strategy as they want to hold maximum share of the market by maximum profit. the pricing strategy adopted by Pizza Hut is 'market skimming'. Pizza Hut is free to charge any price they want. When a business has the scope to set its price there is a number of pricing strategies or policies it might choose. Market Share: As there are Dozens of Pizza Suppliers Globally Providing Services in different part of the World. As there are no such competitors of Pizza Hut which could compete with the quality of pizza produced at Pizza Hut. They satisfy the target market as the food quality is worth the price paid. Sometimes a business has the scope to set its price and sometimes a business cannot. NATIONAL UNIVERSTY OF MODREN LANGUAGE Page 18 . as there are no competitors and hence. They are imported from different countries keeping in view the best quality.

FOUR P’S OF MARKETING PRODUCT : NATIONAL UNIVERSTY OF MODREN LANGUAGE Page 19 . After that Dominos is leading with a percentage of 20% while the rest 32% is divided in the Remaining Pizza Providers Globally.Report and Marketing Strategies of Pizza Hut This is the Survey taken by www.com that Pizza Hut is having 48% of Overall Pizza Market in the World.survey.

A variety of toppings are available. The pan pizza has a thicker crust than most other commercially available pizzas . Super Supreme and the newly introduced Pizza Mia. including Meat Lovers. small. Veggie Lovers. plus "specialty" styles. Pepperoni Lovers. As pizza hut has to boost its sales in the existing markets. though most stores have done away from with the small size. The nutrition plan also clearly tells diabetes patients can use what range of food at pizza hut. Pizza hut offers a long list of products and never afraid to offer new products like in Peshawar according to market they introduce the very first "Chapli Kabab Pizza" which was very healthy product by Pizza hut NATIONAL UNIVERSTY OF MODREN LANGUAGE Page 20 . Cheese Lovers.so their products have help them to retain their customers and to increase them . Supreme. The goal of pizza hut is to develop the best product with the resources available. Double Cheeseburger.Report and Marketing Strategies of Pizza Hut Product refers to the actual program you are planning. This encourages the customers to visit pizza hut rather than going elsewhere. Over weight patients are also satisfied and the pizza with less cholesterol can be ordered. Pizza Hut sells pizzas in four different sizes: personal (an individual serving). so they the new food products are introduced in all branches lineby–line because all branches are operated in co-operation with one another. medium and large. Different products for different regions are also developed as there are choice differences.they provide their customers with complete nutrition plan and healthy food is guaranteed.

This is a golden era for Pizza Hut. There are a lot many products according to different geographical places. as there are no competitors and hence. They are charging higher prices due to the uniqueness of the product. The pricing strategy is not just to get the worth of quality but also to gain maximum profits before any competitor enters because then Pizza Hut will have to NATIONAL UNIVERSTY OF MODREN LANGUAGE Page 21 . the pricing strategy adopted by Pizza Hut is 'market skimming'. which has a large market there BUT not the Cow Meat Pizza.Report and Marketing Strategies of Pizza Hut in this region. Like in India they have got there vegetable pizzas. PRICE: As there are no such competitors of Pizza Hut which could compete with the quality of pizza produced at Pizza Hut. They satisfy the target market as the food quality is worth the price paid. Pizza Hut has adopted this pricing strategy as they want to hold maximum share of the market by maximum profit. Pizza Hut is free to charge any price they want. therefore.

Report and Marketing Strategies of Pizza Hut change its pricing strategy. This site has been chosen keeping in view the following factors. PLACE/DISTRIBUTION: It refers to the best place to offer program. Different groups of customers are willing to pay different prices for the same product. That is the place where it is located and through what channels are we distributing programs and the competitive advantage lies in distribution. Distribution The type of distribution channel used by Pizza Hut is the direct channel. This product will emphasize product and service quality. this pricing strategy will help segment the market. The direct channel is successful when there is an extremely large NATIONAL UNIVERSTY OF MODREN LANGUAGE Page 22 . The pricing strategy adopted by Pizza Hut is 'market skimming'. Secondly the catchment area is of a specified minimum size and within a given drive time to the site. The pizza hut Peshawar is situated out of the market area near Army Stadium and Shami road. Pizza Hut has adopted this pricing strategy as they want to hold maximum share of the market by maximum profit. Although the prices would be lowered with the new entrants in the market but not to a greater extent as the quality food products are not home-produced. They are imported from different countries keeping in view the best quality. First. The high/low pricing strategy will also create excitement. It is in an out of centre location on retail or Leisure Park with good parking accessibility.

and order without having to disclose any credit card numbers. and the order is delivered to the customer's home. The first method of distribution used by Pizza Hut is Home. i. change the short-term behavior of the customers. place an order and either leave with the order or eat at the restaurant. iii. place an order. The direct channel is also useful when there are a large number of buyers. salads. Office delivery. Another method of distribution is for customers to dine-in. download any special coupons. but a small amount purchased by each. Pizza Hut offers a clean place to sit down and enjoy the variety of pizzas.Report and Marketing Strategies of Pizza Hut market that is geographically dispersed. and sandwiches in a fun. Selective County Customers can now go on the Internet and place an order for Pizza. PROMOTION : The objectives of promotion are to introduce a new product. stimulate demand. One of Pizza Hut's largest competitive advantages is its restaurant style facility. Customers can go to the nearest Pizza Hut. Customers can call Pizza Hut ahead of time. family atmosphere. The third method of distribution is to order Online. ii. This method is useful because it allows customers to view the entire menu. Pizza Hut uses three different methods of selling its products directly to the market. and encourage NATIONAL UNIVERSTY OF MODREN LANGUAGE Page 23 .

Pizza huts try's to attract the younger generation as their main market segment. This promotion is also distributed mainly by mail. Pizza hut uses many promotional strategies. in order to fulfill the targets different strategies are adopted by Pizza Hut. as they can be changed with the changes in the market conditions as well as the targets. Pizza huts also using marketing techniques. Apart from this Pizza Hut is using intense marketing strategies they are also giving ads in magazines. The time-period is mostly a year. but also by fliers on college campuses around the country in order to reach the target market. These are the strategies Pizza hut is using for its marketing. It can be concluded that these strategies have been successful and there is flexibility in the strategies. Therefore. The main promotion is a coupon to purchase. CONCLUSION REFERENCES NATIONAL UNIVERSTY OF MODREN LANGUAGE Page 24 .They are using billboards on main stream places to get there customer. Pizza Hut has many targets which it has achieve in a given period of time. Advertising camping will creates awareness of the products in our target markets.Report and Marketing Strategies of Pizza Hut repeat or greater usage by current customers. They are also distributing door to door brochures to capture more and more customers.

Pizza Hut.pizzahut. Hamad Zeb. Peshawar Lower staff of Pizza Hut.org www. Peshawar Google Search Engine www. Shift Manager.answers. Peshawar Mr.com NATIONAL UNIVERSTY OF MODREN LANGUAGE Page 25 .wikipedia.com www.com www.definitions.Report and Marketing Strategies of Pizza Hut Mr.com www.about. Pizza Hut. Shift Manger. Amir Zeb.