It is indeed of great moment to pleasure to express our senses of profound gratitude & indebtedness to all the people who have been instrumental in making it a rich experience. We found it to be a challenging project that gave us a real practical exposure to the corporate world and it is almost impossible to do the same without the guidance of peoples around us. It gives us immense pleasure to acknowledge about the dealers of Kotak Mahindra, who have been nice enough to give us a chance to do our project and providing us wonderful support throughout our project. I would like to pay my sincere thanks to our Principal Mr. Mahesh Shukla, Mr Manish Jain dean and head of department and Under the Guidance Miss Sushma Sharma, Gyaanveer College, Sagar for providing me the opportunity of doing the project report. This report is based on “Kotak Mahindra” Which I will an assert through out my life
Rishikant kourav BBA 4th SEM
I am extremely happy to place the esteemed teacher the report on “Marketing Strategy of Kotak Mahindra” in market who are in competition with each other to grab the market. It is an attempt made by me to find out the leading brand in sagar city. This project focuses towards various related questions regarding the leading brand. It also points out the strength and weaknesses of the company. It is an attempt to look into the views and motives of the customers about the products and brands. The experience of both groups i.e. dealers and customers has brought the product in terms of quality, performance ,price, product image and reputation. Here the media affects on company sale is also studied. This survey is an out come of intensive study conducted in sagar city.
DECLARATION OF CANDIDATE I declare that the project report titled “Marketing Strategy of kotak Mahindra” is my own work under the supervision of Sushma Sharma lecturer “Gyaanveer college sagar (mp), to best of my knowledge the report does not contain any work which has been submitted for award of any degree anywhere. Signature of candidate
The project report titled “Marketing strategy of Kotak Mahindra” in Sagar city prepared by “Rishikant kourav” is satisfactory in respect to comments.
Contents and presentation of the subject matter Language Embodies the original work of the candidates. Submission with in due date
Signature of supervisor
signature of examiner
Sign of the HOD
Annual report. the search for Knowledge through Objective and Systematic method of finding solutions to a problem is Research. In short. a final report was prepared. The regular interaction with the Customers and the Line Managers revealed about the various strategies involved in performing business activities and gathering data using various techniques and software applications
. SOURCES OF DATA Data is collected from primary as well as secondary source. journals etc. and at last carefully testing the conclusions to determine whether they fit the formulating Hypothesis. Research comprise defining and redefining problems. newspaper. Although this research is highly accurate. averages. making deductions and reaching onclusions. collecting. organizing and evaluating data. First there was collection of data from various sources including personal interview.
2. For primary data customer were personally intervened and for secondary data. Then after scanning and properly analyzing and interpreting the information available on hand.RESEARCH METHODOLOGY
As the tithe of the project suggests the purpose to study the access of prudential in area like Pitampura. METHODOLOGY: The methodology adopted in conducting this survey was quite simple. SECONDARY DATA: The chief sources of secondary data were
magazines. it does not gather the causes behind a situation. The idea behind this type of research is to study frequencies. and other statistical calculations. PRIMARY DATA: Primary data was collected from the sample by a
self-administered questionnaire in presence of the interviewer. journals.Descriptive research
Descriptive research is also called Statistical Research.
1. formulating hypothesis or suggested solutions. RESEARCH DESIGN
Type of Research: . The main goal of this type of research is to describe the data and characteristics about what is being studied. internet and personal interview.
SAMPLE SIZE: The survey is conducted among 50 respondents. DATA SOURCES There are two types of data: PRIMARY DATA The data that is collected first hand by someone specifically for the purpose of facilitating the study is known as primary data. RESEARCH INSTRUMENTS Selected instrument for Data Collection for Survey is Questionnaire. SECONDARY DATA.Descriptive research includes Surveys and fact-finding enquiries of different kinds. The Method used by me is Survey Method as the research done is Descriptive Research. So in this research the data is collected from respondents through questionnaire. Þ The study provides knowledge of various products& investment services of Kotak Mahindra Bank Þ The study helps to learn of work culture of organization.
SCOPE OF THE STUDY
This study helps in finding out the satisfaction of most important resource that is human resource in Kotak Mahindra Bank. web site of the company etc. The main characteristic of this method is that the researcher has no control over the variables.
. Simple statistical tools have been used in the present study to analyze and interpret the data collected from the field. he can only report what has happened or what is happening. The study has used percentile method and the data are presented in the form of diagrams. For the company information I had used secondary data like brochures. Þ The study of also helps to learn what as the various benefits available to the advisor in an organization. Þ This also helps in finding the effect ness of human resource policies in organization.
These companies can fine tune their prospective ones and can grab the opportunities of the transforming the weakness of other into their own strength.Þ The study also helps the company to be aware of important that it’s has to make in its incentives plan. the purpose of KOTAK MAHINDRA BANK is to fulfill the needs for investment under one roof. 100-Other Banks customers). It also enlists all the data sources as to by which means the study has gained momentum.
. Access the Market Potential of Kotak Mahindra Bank Saving Account with the help of a survey conducted on a total of 155 Respondents (50-Kotak Mahindra Bank customers. 3. · It gives the detail view of the regulatory framework for theKOTAK MAHINDRA BANK · The focus the shift to various products of KOTAK MAHINDRA BANK to cater to the needs such as return explanation. the common man has started capital market term like bull and bear explode new time. ATM facility. Phone Banking have changed the face of the Banking industry. etc. · This project shows. The data has been collected by virtue of questionnaires and websites. financial position. and what is its benefit.
The project is based on the sales strategies for the Banking products with a special references to KOTAK MAHINDRA BANK and the consumer perception about the same. Further to this. · The next phase look up the investment in growth oriented stock which are available at attractive relative valuation. project proceeds with the research designed in the light of the core objectives of the study along wi th the sub objectives that are given due consideration throughout the research. 2.
Various Objectives for conducting the research and analysis are listed as under: 1. risk tolerance. Study how new distribution channels such as Internet Banking. · First and Foremost. Study the impact of a customer centric approach being followed by the Bank. The scope of the study is suggested in favor of the companies striving to emerge as super powers drawn out by the survey. respectively.
and to access where the Bank has to improve. Compare the services offered by Kotak Mahindra Bank and the customer’s satisfaction level of the same with that of other Banks in the Private and Government sector.4.
. Finally to draw the various conclusion and recommendations on the basis of the study conducted on specifically taking to consideration the services. advertising and marketing strategies of the Bank. Consideration of various promotional and marketing and advertising strategies of Kotak Mahindra to the satisfaction among its ultimate users and consumers 6. 5.
it services a customer base of over 5. without even making a call. one
of India’s largest financial retail marketing networks
· 1992 : Enters the Funds Syndication sector · 1995 : Brokerage and Distribution businesses incorporated into a separate
company . to mutual funds. Industrialists Harish Mahindra and Anand Mahindra took a stake in 1986.000. · 1986 : Kotak Mahindra Finance Limited starts the activity of Bill Discounting
· 1987 : Kotak Mahindra Finance Limited enters the Lease and
Hire Purchase market
· 1990 : The Auto Finance division is started · 1991 : The Investment Banking Division is started. Investment Banking division incorporated into a separate company – Kotak Mahindra Capital Company
.400 employees in its various businesses. The group has a net worth of over Rs. Pinto and Kotak & Company.Kotak Securities. Sidney A. offering complete financial solutions that encompass every sphere of life.Kotak Mahindra is one of India's leading financial institutions. 00. to life insurance. ICICI. Takes over FICOM. and that's when the company changed its name to Kotak Mahindra Finance Limited.Introduction “Think Investment Think Kotak”
Banks like Kotak Mahindra. With a presence in 82 cities in India and offices in New York. Since then it's been a steady and confident journey to growth and success. London. to investment banking. 800 crore and employs over 4. Dubai and Mauritius. and Citibank now bring your Bank Account and Debit card to your fingertips. you can perform a wide range of query-based transactions from your Mobile Phone.1. the group caters to the financial needs of individuals and corporate. standard chartered. The Kotak Mahindra Group was born in 1985 as Kotak Capital Management Finance Limited. to stock broking. From commercial banking. This company was promoted by Uday Kotak. HDFC.Kotak Mahindra has international partnerships with Goldman Sachs (one of the world's largest investment banks and brokerage firms) and Old Mutual (a large insurance. banking and asset management conglomerate). With Mobile commerce.
Kotak Mahindra takes a significant stake in Ford Credit Kotak Mahindra Limited. Formal commencement of private equity activity through setting up of Kotak Mahindra Venture Capital Fund.com .· 1996 : The Auto Finance Business is hived off into a separate company -
Kotak Mahindra Primus Limited.
· 1998 : Enters the mutual fund market with the launch of Kotak Mahindra
Asset Management Company. Converts to bank
. Kotak Securities launches kotakstreet.its on-line broking site. The launch of Matrix Information Services Limited marks the Group’s entry into information distribution. · 2000 : Kotak Mahindra ties up with Old Mutual plc. for financing Ford vehicles. for the Life Insurance business.
· 2003 : Kotak Mahindra Finance Ltd.
Mergers & Acquisitions. Kotak and Company Ltd and Mr.Kotak. In Feb 2003.Pinto under the name of Kotak Capital Management Finance Ltd on 21st Nov 1985 and obtained a Certificate of Commencement of Business on 11th Feb 1986. Kotak Securities Ltd.
.A. KMBL was promoted by Mr. Corporate Banking. The Kotak Mahindra Group has long been one of India’s most reputed financial organizations. The license authorizing the bank to carry on banking business has been obtained from the RBI in tune with Section 22 of the Banking Regulation Act 1949. Kotak Mahindra Capital Company Kotak Mahindra Capital Company Limited (KMCC) is India's premier Investment Bank.COMPANY’S PROFILE
Established in 1984. The customer also has access to over 800 ATM’s with sharing arrangements with UTI BANK. offers online and offline services based on wellresearched expertise and financial products to noninstitutional investors. The bank has presence in Commercial Vehicles. Its banking operations offer a central platform for customer relationships across the group's various businesses. Kotak Securities Kotak Securities Ltd. Kotak Securities has been one of the leading investment broking houses catering to the needs of both institutional and non-institutional investor categories with presence all over the country through franchisees and coordinators. Kotak Mahindra Finance Ltd.S. Treasury and Housing Finance. is one of India's largest brokerage and securities distribution houses. the group’s flagship company was given the license to carry on banking business by the Reserve Bank of India (RBI). Retail Finance. Kotak Mahindra Finance Ltd which was established in 1985.
Key group companies and their businesses
Kotak Mahindra Bank The Kotak Mahindra Group's flagship company.. of these 125 are in the NCR. KMCC's core business areas include Equity Issuances. Over the years. The bank customers have access to entire VISA network of 4500 ATM’S in India and 800000ATM’S worldwide accepted in more than 56000 establishments across India and 10 million worldwide.This approval creates banking history since Kotak Mahindra Finance Ltd is the first company in India to convert to a bank. Uday. Structured Finance and Advisory Services.Kotak Mahindra Bank Ltd in March 2003 becoming the first Indian company to convert into a Bank. Sidney &A. was converted into a bank.
is the asset manager for Kotak Mahindra Mutual Fund (KMMF). Kotak Life Insurance helps customers to take important financial decisions at every stage in life by offering them a wide range of innovative life insurance products. KMMF manages funds in excess of Rs 20. and Old Mutual plc. KMP continues to be among the leading car finance companies in India.800 crore and offers schemes catering to investors with varying risk-return profiles. Kotak Mahindra Asset Management Company Kotak Mahindra Asset Management Company Kotak Mahindra Asset Management Company (KMAMC). Dipak Gupta –Executive Director
. Uday Kotak –Executive Vice Chairman and Managing Director § Mr.
K. to make them financially independent. KMP offers customers retail finance for both new as well as used cars and wholesale finance to dealers in the automobile trade. Kotak Mahindra Old Mutual Life Insurance Limited Kotak Mahindra Old Mutual Life Insurance Limited is a joint venture between Kotak Mahindra Bank Ltd.Kotak Mahindra Prime Kotak Mahindra Prime Limited (KMP) (formerly known as Kotak Mahindra Primus Limited) has been formed with the objective of financing the retail and wholesale trade of passenger and multi utility vehicles in India.
BOARD OF DIRECTORS
§ Mr. Anand Mahindra –Co Promoter of Kotak Mahindra Bank and Vice Chairman and Managing Director of Mahindra and Mahindra § Mr. Cyril Shroff –Co Promoter § Mr. Shanker Acharya § Mr.M. It was the first fund house in the country to launch a dedicated gilt scheme investing only in government securities. Shivaji Dam –Managing Director Kotak Mahindra Old Mutual Life Insurance Limited § Mr. Pradeep N Kotak –Agri Division of Kotak and Company Limited § Dr. C. a subsidiary of Kotak Mahindra Bank.Gherda – Executive Chairman § Mr.Jayaram –Executive Director § Mr.
it's not about selling you many different products — it's about working out a holistic. 20000 (KOTAK PRO SAVINGS ACCOUNT) and at Rs75000(KOTAK ACE SAVINGS ACCOUNT).These savings accounts offer attractive returns along with personalized banking services at three convenient average quarterly balances(AQB)levels of Rs. Convenience Banking and Other Services.Rs. Kotak Mahindra Bank. pragmatic solution that addresses your financial needs.Product Detail
Kotak Mahindra Bank is one of the prominent subsidiaries of Kotak Mahindra group. From everyday banking to long term investments — their offering covers it all. Through their varied products.The average quarterly balance levels as well the corresponding services and benefits try to ensure the various customer needs and requirements.they commit themselves to becoming “banker” to the customer rather than being “asset financier” to our customers. 10000 (KOTAK EDGE SAVINGS ACCOUNT). The Basic area of Operations is the Banking business. Thus the three account opening options in savings account are as mentioned above: § EDGE SAVINGS ACCOUNT: Kotak Mahindra Bank´s Edge
. whether you're an individual or a firm. personalised service. the company is in regular touch wi th Banking Accounts. They offer complete solutions that address all your financial requirements. Investment Services. Being a Banking house. other products are meant for the regular revenue generation. The activities of the company being parallel to its objective are very wide and cover all the components of a Bank.
There are three types of banking account: Savings Account Current Account Term Deposit
“Choose from our range of Savings Accounts”
KOTAK MAHINDRA has got a variety of options of savings accounts to choose from for its customers according to their convenience and requirements . This wide range of products is delivered to you with a genuine understanding of your specific need and warm.
Kotak Mahindra Bank´s Pro Savings Account is an account packed with powerful features to provide a superior banking experience at a very comfortable balance requirement. latest NAV information and research reports. with our 2-Way Sweep facility that automatically sweeps out idle funds. These Term Deposits sweep back into your account to meet fund requirements when your withdrawals exceed the balance available in your account. Attractive returns Earn better returns in your savings account. thereby providing you maximum liquidity. from your account into Term Deposits. above a threshold. Also get a multicity cheque book so that money from account is received by the beneficiary in the fastest possible time. Quick and easy funds transfer Quick funds transfer to a third party account with another Bank is available across 15 locations through Net Banking. online trading of shares or even online shopping. and use the Net Banking facility to purchase/redeem mutual funds online while directly debiting / crediting your Bank Account. They provide a relationship manager who will specifically take care of banking and investment needs. credit cards. Features & Benefits Wide ATM access through the Kotak Mahindra Bank Debit Card One can walk into any KOTAK or HDFC Bank ATMs to withdraw cash or enquire balance at no extra charge! Multiple Access Channels Access An account through phone.Savings Account is a complete financial package customized to suit individual banking needs. One can even transfer funds through Phone Banking or Net Banking. mobile phone or internet to get information about account balance or track transactions. Besides this you get a consolidated view of all your mutual fund investments across schemes with updated returns status. Free investment account One can open an investment account. Its constant endeavour is to enable regular financial transactions through online platform so that most of payments can be made directly through your account or card.
. Financial payments facilitated through the savings account Use the free Payment Gateway to make online payments for utility bills.
with our 2-Way Sweep facility that automatically sweeps out idle funds. You can even transfer funds through Phone Banking or Net Banking. Financial payments facilitated through the savings account Use our free Payment Gateway to make online payments for utility bills.Features & Benefits Free ATM access all domestic VISA ATM network Walk into any VISA ATM in India to check balance or withdraw cash absolutely free. for cash withdrawal or balance enquiry transactions. Your relationship manager will also help you with financial planning and sound investment decisions. latest NAV information and research reports.
. Quick and easy funds transfer Quick funds transfer to a third party account with another Bank is available across 15 locations through Net Banking. online trading of shares or even online shopping. above a threshold. thereby providing you maximum liquidity. Multiple access channels Access your account through phone. Free banking transactions You can issue demand drafts or send cheques for collection on branch locations without any charge to your account. credit cards. These Term Deposits sweep back into your account to meet fund requirements when your withdrawals exceed the balance available in your account. Besides this get a consolidated view of all the mutual fund investments across schemes with updated returns status. Dedicated relationship manager You get a one point contact for all your banking related queries and transactions. and use the Net Banking facility to purchase/redeem mutual funds online while directly debiting / crediting bank account. no longer have to worry about locating your Bank or Partner Bank ATM – Use the first VISA ATM that you spot. Also get a multicity cheque book so that money from account is received by the beneficiary in the fastest possible time Attractive returns Earn better returns in your savings account. mobile phone or internet to get information on your account balance or track your transactions.from your account into Term Deposits. Free investment account One can open an investment account.
credit cards. online trading of shares or even online shopping. Also get a free multi-city cheque book so that money from your account is transferred to the beneficiary's account at any of branch locations. for free cash withdrawal or balance enquiry transactions. The account carries benefits ranging from personal investment advisory services to concierge services to free banking transactions. So walk into any VISA ATM in India or abroad to withdraw cash or for balance enquiry. in the fastest possible time. above a threshold. with our 2-Way Sweep facility that automatically sweeps out idle funds. mobile phone or internet to get information on account balance or track transactions. to a beneficiary account at another bank. from your account into Term Deposits.§ ACE
Kotak Mahindra Bank's Ace Savings Account has been designed as a gateway to a world of financial benefits and privileged banking transactions. All this at the click of a mouse! Quick and easy funds transfer Transfer funds easily and with speed. Financial payments facilitated through the savings account Use the free Kotak Payment Gateway to make online payments for utility bills. Free banking transactions One can issue demand drafts or send cheques for collection at all branches for no extra charge. thereby providing maximum liquidity.One can even transfer funds through Phone Banking or Net Banking. Multiple access channels Access the account anytime through land line. Attractive returns Earn better returns in your savings account. These Term Deposits sweep back into account to meet fund requirements when withdrawals exceed the balance available in the account. Onewill find that this package of services and privileges is unmatched by any other savings account in the market.
. Features & Benefits Free access at all domestic and international VISA ATMs No longer have to worry about locating your Bank or Partner Bank ATM Use the first VISA ATM that you spot. One can avail of this facility by walking into any of branches or by simple logging on to Net Banking.
25000 (KOTAK EDGE SAVINGS ACCOUNT). The feature rich Kotak Edge Current Account is the ideal way to make money work harder. Features & Benefits Multi City Banking Current account/s with Kotak Mahindra Bank will be recognized in every other branch. 50000 (KOTAK PRO SAVINGS ACCOUNT) and at Rs250000(KOTAK ACE SAVINGS ACCOUNT).CURRENT ACCOUNT
Kotak Mahindra Bank offers unparalleled advantages with its three Current Account offerings. With features ranging from Free DDs. One can just walk into a Kotak Mahindra Bank branch in any of our branches across country to satisfy all the banking needs. above a threshold level. in Current Account are automatically swept out into Term Deposits (TD). Free Demand Drafts and Pay Orders Enjoy the benefit of our free Demand Drafts. Free At -Par Cheque facility to Free Trading Account & free Demat Account. payable at Kotak Mahindra Bank Branch location in India.) With Kotak 2-Way Sweep you enjoy the twin advantages of attractive returns & maximum liquidity. Whether small/ mid size business or an enterprise spread across multiple locations in the country. Daily balances. This 'swept out amount' is brought back into account to meet fund requirements when withdrawals exceed the balance available in the account (or when the account balance goes below the specified threshold level.The average quarterly balance levels as well the corresponding services and benefits try to ensure the various customer needs and requirements. armed with Kotak 2Way Sweep and the entire gamut of Banking Privileges. These Current accounts offer attractive returns along with personalized banking services at three convenient average quarterly balances(AQB)levels of Rs.Rs. providing that extra edge to get ahead. All these at nominal costs.
. At-par Cheques Get free At-par Cheques that are treated as 'local clearing' cheques across all branch locations. They offer the Kotak Edge Current Account. Free Cheque Collection.Way Sweep* : Term Deposit linked Current Account Kotak 2-Way Sweep ensures that money never stops working for you. 2 . and more! Thus the three account opening options in savings account are as mentioned above:
§ Edge Current Account
In need of a well equipped bank account to keep pace in all the business endeavors. would find a Current Account that's just designed for you.
any SI failure and SIs successfully executed will be intimated to you via SMS
You need a well equipped bank account to keep pace with you in the ever changing business scenario. They offer you the Kotak Ace Current Account. armed with Kotak 2-Way Sweep. balance below AQB.
Relationship Manager · Free Demand Drafts & Pay Orders> · Free At Home Services · Better Forex rates and Efficient Trade Services
§ ACE Current Account
In the need of a well equipped bank account to keep pace with you in the ever changing business scenario. We offer you the Kotak Pro Current Account. armed with Business benefits and exclusive Ace Privileges and an entire gamut of banking conveniences especially designed for you. as well as an entire gamut of Banking Privileges and 'user-friendly' Convenience Banking facilities. One can access all your standing instructions (SI). The feature rich Kotak Ace Account is the ideal way to make money work harder
Term Deposits Key Features
and convenience of operation · Liquidity through overdraft or sweep-in facility · No penalty on pre-mature encashment · Nomination facility available
.any large credits or debits. are collected 'at nominal charge' for you.Cheque Collection All Outstation cheques. The strong network of correspondent banks enables us to collect cheques from 1600 locations across India at faster speed and minimal cost Mobile Banking and Alerts Our Mobile Banking & Alerts service enables to access bank account on Mobile Phone. The feature rich Kotak Pro Current Account is the ideal way to make your money work harder. drawn on any of branch locations. available balance.
Give your portfolio stability of returns and safety and liquidity. not just amongst individuals.
depository services that allow you to hold your shares in convenient. No penalty on pre-mature encashment In case term deposit is pre-maturely encashed. What's more. but across the different stages of your life. New to Bank customer can also apply online for term deposit. Nomination facility available One can avail this facility for each & every account that open with us i. efficient depository services that allow to hold shares in the convenient "demat" formats and leverage
INVETSMENT SERVICES “Making your money grow”
At Kotak Mahindra Bank. nominate different persons for different term deposit accounts can choose to change the nominee through a declaration in the appropriate form to revise the nomination during the term of the deposit.An existing customer. term deposit will automatically be encashed to meet withdrawal requirement.e. They have years of experience in helping people put together an investment portfolio that works best for them. This facility is available for deposits above Rs. one can even renew this deposit by placing an instruction over phone. It offer attractive returns on term deposits and investing in them is really simple and convenient. Invest in Kotak Bank Term Deposit. Features & Benefits Ease and convenience of operation For the first time in India. he can do all this and more by walking across into any of branches.50. One can also choose to link term deposit to savings / current account.one will earn interest at the rate prevailing on the date of deposit for the withdrawn amount.can place a term deposit through Phone Banking or Net Banking.000 for a tenure of 181 days or more. Liquidity through overdraft or sweep-in facility Deposit will be available to you should you need them in case of an emergency.can recognise that financial needs vary. Needless to mention. "demat" formats · Leverage opportunities in the stock-market when you spot them It offers streamlined. One can avail upto 85% overdraft against term by paying 2% above deposit rate. whereby if need be.
Let’s understand the relative terms : SEBI (Stock Exchange board of India) It check out on NSE and BSE and all type of share trading (Both primary and secondary market) NSE &BSE : . NSDL. broking and demat accounts. chasing your broker for cheques or Transfer Instructions etc. CSDL.another way of investing in equity markets is through the primary market route . With KOTAK MAHINDRA BANK all you have to do is filling number of share on the site and submit. And submitting the forms through your broker. In BSE costumer can trade in 2452 stocks and in NSE costumer can trade in 933 companies. The index of NSE is Nifty and for BSE Sensex NSDL AND CSDL Kotak Mahindra Bank allow to costumer to invest in mutual fund and bonds.
. writing cheques and Transfer Instructions. In NCDEX commodity are to trade PRODUCTS OFFERED BY KOTAK MAHINRA BANK The following are the various products of Kotak Mahindra Bank: DEMAT & ON LINE TRADING ACCOUNT : The 3-in-1 account integrates your banking. NCDEX. The offline way of investing in an IPO is by filling physical application forms.whenever a company comes out wi th an initial public offering you may choose to apply for the share.opportunities in the stock-market when you spot them Being a brokerage house. the company is in regular touch with the share market and its relative indexes like NSE &BSE. Based on number of valid application received. This enables you to trade in shares without going through the hassles of tracking settlement cycles.the company would then allot the share to applicants.
INITIAL PUBLIC OFFERS(IPO’S)
In the above products we have discussed investment in equity through secondary markets .Kotak Mahindra Bank allows to costumer to trade in share with NSE and BSE both (in primary and secondary market both). NSDL (National security depository limited) and CSDL (Central security depository limited check out on this type of investment MCX AND NCDEX Kotak Mahindra Bank also allow to costumer to trade in commodity by MCX (Multi Commodity exchange) and NCDEX (National Commodity daily exchange. cheques.
wi th benefit of automated settlements and online risk monitoring system
Mutual Funds Key Features
at every step of the investment process · An experienced research team to analyse and research the Mutual Funds available in the market · Portfolio assistance h team analyses and researches the Mutual Funds available in the market. portfolio quality. Reliance.Relationship Manager will recommend the funds that suit the investment objectives. or for customer who are unable to spend time on researching stocks themselves. growth prospects of the industries etc. writing cheque. you may consider making investment in equity/debt market through the mutual fund route. and then taking your own buy/sell decision. Investing in mutual funds offline involves. bond or other financial instruments . · Taking advantage of arbitrage opportunity in equity and derivatives markets –ideal for low risk profile · Taking a view on stock/index for as long as 3 month period – medium risk profile · Speculative trading-high risk profile KOTAK MAHINDRA BANK offers online investment in future and option. DERIVATIVES Customers wi th different types of risk profile can use derivatives. Prudential ICICI etc. mutual fund is an ideal route for a investment in equity. For beginners. helping you make more informed decisions. · Hedging the cash market position – ideal for low risk profile. Instead of buying shares of different companies tracking the price movement’s performance of the company. tracking down the agents appointed by the mutual funds AMCs. filling lengthy forms.professional Management and diversification are the two primary benefits of mutual fund investing. The Mutual funds on advisory list range form Debt to Equity funds and are drawn from top performing schemes of renowned Mutual Fund houses like Franklin Templeton. The recommendations take into account all relevant factors including the investment philosophy of the Asset Management Company. Mutual fund is a SEBI registered entity that pools the money of many individuals’ investors to purchase the stocks. risk-adjusted returns and market trends. rushing to the office of the agents before the cut off timing to ensure that the desired NAV is allotted
You work hard and have a busy schedule. The various plans offered by KOTAK INSURANCE are as follows: · Kotak Smart Advantage Plan · Kotak Eternal Life Plans · Kotak Headstart Child Plans · Kotak Safe Investment Plan II · Kotak Flexi Plan · Kotak Easy Growth Plan · Kotak Capital Multiplier Plan · Kotak Term Plan · Kotak Preferred Term Plan CONVENIENCE BANKING
“Anywhere. Anytime Banking”
In today's day and age time is money. The ideal insurance plan is one that addresses the exact insurance needs of the individual that will depend on the age and life stage of the individual apart from a host of other factors.
(Automatic Teller Machine) :
An ATM is basically a machine that can deliver cash to the customers on demand after authentication.
Multiple Banking Channels
Today the technology driven banks are finding various means to reduce costs and reach out to as many customers as possible spread over a diverse area.
They offer a range of carefully selected insurance policies across the entire spectrum of life insurance products Relationship managers will analyze your insurance needs and develop the solution that works best for you. An ATM does the basic function of a bank’s branch. KOTAK INSURANCE has a wide array of insurance plans that have been designed with the philosophy that different individuals are bound to have differing insurance needs. nowadays we have ATMs that are used to vend different FMCG products also. This has led to using multiple channels of delivery of their products. coupled with the highest standard of customer care will make life simpler and easier.e. Doing banking should be easy and convenient and not add to worries. These. Kotak Mahindra Bank realize this and have specially tailored a wide range of value added products and services to make money work for you. delivering money on demand.. However. i.
But also holders of ATM cards cannot access machines belonging to other Banks. it is not in sync with the number of cards issued. Though the number of ATMs has increased since last year. there are many dormant cardholders who do not use the ATMs and prefer the teller counters. The number of ATM machines installed by Kotak Mahindra Bank is 20 in Delhi and the All India tally is 156 machines. the average cash withdrawal per ATM per day has fallen from 100 last years to 70 this year. Also. These machines also hold the keys to future operational efficiency Account holders of Kotak Mahindra Bank Saving Account having Visa Electron Debit Card can access other Banks ATM machines unlimited times per month for free. after that the Account holder has to pay nothing for the transaction. When this figure is compared to ICICI Bank which has thrice the number of machines in Delhi or HDFC Bank which has nearly twice the number of machines in Delhi. Indian banks are increasing the number of ATMs at a feverish pace.Hence setting of newer branches is not required thereby significantly lowering infrastructure costs. Cost reduction is however possible only when these machines are used. this is worrying for Kotak Mahindra Bank. In spite of these odds. In India. “Growth In ATM Machine With Increased Use” The Table below shows the number of ATM machines belonging to various banks in India:-
this is followed by ICICI Bank. transfer funds. on your mobile anytime.
Banks can now help a customer conduct certain transactions through the Mobile Phone with the help of technologies like WAP.Thus the need for a branch is completely eliminated by technology. Thus it can be seen that tech savvy banks are tapping the entire above alternative channels to cut costs improve customer satisfaction SMS Banking Kotak Mahindra Bank's SMS Banking service enables you to access your bank account.8%. Now get latest update on your account balance. order drafts. large credits. etc. IDBI Bank is 12. salary credits. transaction history. When we look at the concentration of machines in the Delhi Region we see that out of ICICI Bank’s 560 Machines 112 are located in Delhi representing 20%.From the above table we can clearly see that HDFC Bank is the Bank which has highest number of ATM machines on All India basis.2%. This also eliminates the customer of the need to visit the bank’s branch. large debits. Also this helps in serving the customer better and tailoring products better suited for the customer. Net banking helps a bank spread its reach to the entire world at a fraction of the cost
This means carrying out of banking transaction through the telephone. checking of account balance.75%.3%. etc. and CITIBANK is 13.
. A customer can call up the banks help line or phone banking number to conduct transactions like transfer of funds. The corresponding figure for Kotak Mahindra Bank is 14. investment account and demat account on your Mobile Phone. A customer can view his account details. holding value and much more. HDFC Bank is 11. electronically make payments. SMS. then UTI. This helps a bank to combine the Internet and telephone and leverage it to cut costs and at the same time provide its customer the convenience. ordering cheques.
Net banking means carrying out banking transactions via the Internet. check his account position and electronically communicate with the bank through the Internet for which he may have wanted to visit the bank branch. making payments.
thirdly .such as investment and insurance. But this medium is not as favored a medium as it in the west .minimum functionality sites that offer only access to deposit account data . Access to one's accounts at anytime and from any location via the World Wide Web is a convenience unknown a short time ago.highly sophisticated offerings enabling integrated sales of additional products and access to other financial services.
. from Level 1 . Through this medium the Account holder can do various types of transactions without having to leave his Office/Residence. computers and internet are not widely spread all over the country.INTERNET BANKING
The Internet banking is changing the banking industry and is having the major effects on banking relationships.to Level 4 sites .
DRIVERS OF CHANGE
Advantages previously held by large financial institutions have shrunk considerably. Internet banking involves use of Internet for delivery of banking products & services. There is a dual requirement to protect customers' privacy and protect against fraud. Consumers are embracing the many benefits of Internet banking.
MAIN CONCERNS IN INTERNET BANKING
In a survey conducted by the Online Banking Association. Internet banking is a cost-effective delivery channel for financial institutions. It falls into four main categories. member institutions rated security as the most important issue of online banking. The Internet has leveled the playing field and afforded open access to customers in the global marketplace. general perception that this is not safe . the reasons for this is that firstly . Internet is the most cost effective medium of Banking from the point of view of the Banks. this is a relatively new concept in India . The Account holder has the convenience to do transaction no matter where he is in the world at any time of the day. The primary drivers of Internet banking are: · Improve customer access · Facilitate the offering of more services · Increase customer loyalty · Attract new customers Internet Banking is the most technological advanced means to do Banking. secondly . it costs a fraction to the Bank as compared to other mediums like Branch Banking or ATM.
Industrial Development Bank of India. Kotak Mahindra Bank and UTI Bank. The Alliance would constitute about a third of the total card base and 15 percent of the ATM base in the country. A multi-layered security architecture comprising firewalls. filtering routers.S. Cash net will give access to more than 1.
BANKING HOURS Kotak Mahindra Bank Account holders have been able to infer that Branch Banking is the second most Frequent Point of Interaction with the Bank. The expected cost of transactions routed through the switch is to be under 10 rupees (21 cents U. encryption and digital certification ensures that account information is protected from unauthorized access: Firewalls and filtering routers ensure that only the legitimate Internet users are allowed to access the system. The idea of establishing ATM interconnectivity through a national switch has been approved by the information chiefs of various Banks. In today’s fast paced life where people who hold Accounts with the Bank are busy working it is important that
.300 ATMs for more than 6 million debit cardholders of the member banks.000-odd ATMs.
STRATEGIC ALLIANCES ENTERED BY KOTAK MAHINDRA BANK
NATIONAL ATM ALLIANCES
The Institute for Development and Research in Banking Technology (IDRBT).almost 100. due to the high volumes of transactions -. 2· Encryption techniques used by the bank (including the sophisticated public key encryption) would ensure that privacy of data flowing between the browser and the Infinity system is protected. a group established by the Reserve Bank of India (RBI) in 1996. has planned to set up a national switch to hook up all of the country's 10. IDBI Bank received permission from the Reserve Bank (RBI) to serve as the network's settlement bank. The Average Banking Hours is a very important aspect associated with any Bank. This is the country's first independent shared ATM network.) each.1.000 per day.
It is an Alliance between Citibank. 3· Digital certification procedures provide the assurance that the data you receive is from the Infinity system.
Sunday Banking is very useful for people who are busy throughout the week and the only day when they find the time is Sunday. Kotak Mahindra Bank is the only Bank which offers a 24 Hour Branch in India. 365 Days Branch and the facility of Sunday Banking.
Best Compliments Card – the perfect gift
Introducing Best Compliments Card . the Bank is open to the public for ten hours.
. So go ahead and give someone the perfect gift! No Kotak Mahindra Bank account required Not restricted to a single brand or outlet accepted at over 3 lakhs merchant establishments in India that accept Visa cards Can be used at your convenience .the prepaid card from Kotak Mahindra Bank. this is a big boon for people who cannot take the time out to visit the Bank during the normal working hours and is also very handy during emergencies. be it a shopping mall. these people can visit the Bank after their Office finishes. The 365 Day Branch of Kotak Mahindra Bank is also unique and the only other Bank offering this service is ABN Amro . It lets your loved ones choose their own gift or shop or enjoy at any place that accepts Visa cards. this Branch is open regardless of the fact that it is a Sunday or a public holiday. The Average Banking Hours of Kotak Mahindra Bank is from 9am to 7pm. Apart from the Average Banking Hours Kotak Mahindra Bank offers to it’s Account holders 24 Hour Branch. These timings are convenient for especially those Account holders who are working. a restaurant or a multiplex.they can find a way to visit the Bank without having to miss out on work.no need to spend the entire value in a single purchase Attractively packaged and ready-to-gift Available at all Kotak Mahindra Bank branches Valid for two years from date of issue of card. Other Banks offering this service apart from Kotak Mahindra Bank are ABN Amro and CITIBANK.
To know about customers satisfaction with services
To know about the customers satisfaction.
Equity Analysis of Kotak Mahindra
com 2.com 4.com 3. “Philip Kotler” Marketting research.
1. “DD Sharma” Marketting research. www. www. www.scribd.
The data is secondary and has been collected from various websites. Some customers feel uncomfortable to reveal some personal information relating to income etc.So result may not give an exact representation of the population. Time constraint. Biases and non-cooperation of the respondents.Limitations:
The sample was collected using convenient sampling technique . Financial constraint. Geographical selectivity in study limiting to Sagar city only.
The study could not be made that comprehensive due to time constraints.
The views of the people are biased therefore it does not reflect true pictures. So its authenticity is questionable. it might have happened that some more essential information could have been collected. People are not interested in giving personal opinion.
Shortage of time is also reason for incomprehensiveness.
and competition. channel members. and for choosing which competitors to position against. Strategic marketing is a market-driven process of strategy development. The focus of strategic marketing is on organizational performance rather than a primary concern about increasing sales. implementing. strategy development. and implementation activities in: “Developing a vision about the market(s) of interest to the organization. Strategic marketing links the organization with the environment and views marketing as a responsibility of the entire business rather than a specialized function.MARKETING STRATEGY
Marketing strategy consists of the analysis. marketing processes are central to the business strategy planning process. for guiding product specifications.
Marketing Strategy Process
The marketing strategy analysis.1. selecting market target strategies. implementation and management process is described in Exhibit 1. for deciding what customer groups to serve. Strategic marketing provides the expertise for environmental monitoring. Marketing strategy seeks to deliver superior customer value by combining the customer-influencing strategies of the business into a coordinated set of market-driven actions. and developing. setting objectives. Successfully integrating cross-functional strategies is critical to providing superior customer value. and managing the marketing program positioning strategies designed to meet the value requirements of the customers in each market target”. Customer value requirements must be transformed into product design and production guidelines. Success in achieving high-quality goods and services require finding out which attributes of goods and service quality drive customer value. planning. Because of marketing’s boundary orientation between the organization and its customers. The
. taking into account a constantly changing business environment and the need to deliver superior customer value.
and promotion strategies designed and implemented to meet the value requirements of targeted buyers. and continuous learning about markets. price. market segmentation. Strategy implementation and management consider organizational design and marketing strategy implementation and control.
. Designing marketing strategy examines customer targeting and positioning strategies. marketing relationship strategies and planning for new products.strategic situation analysis considers market and competitor analysis. distribution. Marketing program development consists of product.
Best Performing Equity Broker in India – CNBC Financial Advisor Awards 2008 2.SWOT ANALYSIS
Innovators in the Industry: • First to provide Margin Financing to the customers.Avaya Customer Responsiveness Awards (2007) in Financial Services Sector .The Leading Equity House in India' in Thomson Extel Surveys Awards for the year 2007. • Auto Invest .
. • First to enable investment in IPO’s and Mutual Funds on the phone. • Providing SMS alerts before execution of depository transactions. 3.A systematic investing plan in Equities and Mutual fund.Best Brokerage Firm in India" by Asiamoney in 2007 4.
Their accolades are a testimony to their services and high standards. • Provision of margin against securities automatically. They have been awarded as: 1. • Launching of Mobile application to track portfolio. against shares in your Demat account.
It easily provide several other information which can serve you the best. Superior Customer Service
1.Euromoney Award (2006 & 2007) . It shows the live ticker rates. Orders can be placed along with that the order status can be checked . High account opening charges 2. New growing Brokerage houses create a threat to Maintain it’s position
. which will help the investor to track market movement.Best Provider of Portfolio Management : Equities Large Presence: Present in 321 cities with 877 offices all over the country. To be best in Providing Diversified Financial Services. 2. Their employee strength extends beyond 5100. Opportunity to Tap the Trading in growing Capital Market Segment. KEAT Software It is the software which enables you which enable you to have a touch with the direct to the market.
1.From it’s leading competitors.
Unlike most other competitors they have their own in house research team.
O – OPPORTUNITY
1. Low Market Penetration. 2.
Yes b.QUESTIONNAIRE Marketing Strategy of Kotak Mahindra
Name……………… Rishikant kourav Place……………… Category=Customers 1. Apart from saving in a bank account where do you invest your money?
. No 2. …………………………………………………………………. If yes in which banks. Do you hold a saving account? a. ………………………………………………………………….
3. Out of the above accounts which do you use most frequently?
Do additional schemes/benefits offered by banks have a bearing on your decision when you open a saving bank account? a.. No 6. Are you influenced by advertisements in your choice of bank? a. Agree c.Yes b. Do you agree with the view that your money would be safer in a Nationalized bank rather than a foreign bank? a. Strongly Agree b. Land/Property
b. Strongly Disagree 7. Jewellery d. Sign:…………. Others
5. No 8. Yes b. No Thank you for your cooperation Date:………….a. Disagree d.
. Capital markets c. Do you get an ATM/debit card facility from your bank? a. Yes b.