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Lovely Professional University,Punjab

Format For Instruction Plan [for Courses with Lectures and Labs

Course No Cours Title Course Planner Lectures Tutorial Practical Credits


FST065 FASHION MERCHANDISING 14254 :: Manveen Kaur Dhillon 3 0 0 3

Text Book: 1 Donnellan John, Merchandising, Buying and Management, Fairchild Publictions, 1996

Other Specific Book:


2 Easey, Mike, Fashion Marketing, Blackwell publishing , 2005

Other Reading

Sr No Jouranls atricles as compulsary readings (specific articles, Complete reference)


3 Personal Notes

Relevant Websites

Sr. No. (Web adress) (only if relevant to the courses) Salient Features

Detailed Plan For Lectures


Week Number Lecture Number Lecture Topic Chapters/Sections of Homework to be Assigned Pedagogical tool
Textbook/other to students Demonstration/case
reference study/images/anmatio
n ctc. planned

Part 1
Week 1 Lecture 1 Basic concept of marketing ->Reference :3, Images
Lecture 2 Markets - Introduction
Lecture 3 Market prospects HomeWork 1 Allocation
Week 2 Lecture 4 4 P's of marketing - Introduction ->Reference :3,

1 Approved for Spring Session 2010-11


Week 2 Lecture 5 Production, Price ->Reference :3, Images
Lecture 6 Place , Promotion HomeWork 1 Submission Images
Week 3 Lecture 7 Fashion marketing - Introduction ->Reference
:2,Chapter 1
Lecture 8 customers HomeWork 2 Allocation

Lecture 9 target, size, ->Reference market survey report


:2,Chapter 1 chapter 2
Week 4 Lecture 10 structure & trends ->Reference flowchart
:2,Chapter 2

Part 2
Week 4 Lecture 11 Basic theories of fashion - Introduction ->Reference Images
:1,Chapter 6
Lecture 12 Tricle up Theory, Tricle down theory HomeWork 2 Submission

Week 5 Lecture 13 Trickle across theory ->Reference HomeWork 3 Allocation


:1,Chapter 6
Lecture 14 Introduction to fashion merchandising Images

Lecture 15 4R's of merchandising ->Reference :3,


Week 6 Lecture 16 4R's of merchandising ->Reference :3,
Lecture 17 Role of a fashion merchandiser. ->Reference
:1,Chapter 6
->Reference :3,
Lecture 18 Role of a fashion merchandiser. HomeWork 3 Submission

Week 7 Lecture 19 Merchandising terminologies - Introduction ->Reference :3, Images


Lecture 20 Fashion, High Fashion & Mass fashion Images
Lecture 21 Style, Design, Taste, Classic & fad

MID-TERM
Part 3
Week 8 Lecture 22 Brands - Introduction ->Reference Images
:1,Chapter 7
Lecture 23 Branded merchandise Images

2 Approved for Spring Session 2010-11


Week 8 Lecture 24 Brand extension & brand driven purchases ->Reference HomeWork 4 Allocation
:1,Chapter 7
Week 9 Lecture 25 Positioning brand in a store ->Reference
:1,Chapter 7
Lecture 26 Private labels - Introduction Images

Lecture 27 Advantages & disadvantages of Private labels

Week 10 Lecture 28 Organizing buying/ selling activities ->Reference :3,


Lecture 29 Retail Pricing - A science and an art ->Reference HomeWork 4 Submission
:1,Chapter 12

Part 4
Week 10 Lecture 30 Mark up & mark downs ->Reference
:1,Chapter 12
Week 11 Lecture 31 Mark up & mark downs types ->Reference Original pricing of
:1,Chapter 12 brands
Lecture 32 Tactical price changes, managing markdowns HomeWork 5 Allocation

Lecture 33 Promotional pricing Images

Week 12 Lecture 34 Visual Merchandising - Introduction ->Reference Images


:1,Chapter 16
Lecture 35 definition, scope

Lecture 36 Store & window layouts HomeWork 5 Submission Images

Week 13 Lecture 37 Departmentalizing ->Reference


:1,Chapter 16
Lecture 38 space allocation Images

Lecture 39 Lighting & props Images

Spill Over
Week 14 Lecture 40 Discussion on window display & interiors by used by Images
top brands
Lecture 41 overview of whole syllabus

3 Approved for Spring Session 2010-11


Details of homework and case studies
Homework No. Topic of the Homework Nature of homework
(group/individuals/field work
Homework 1 Identify some fashions of the past that have recently re - appeared. How do the recent fashions Individual
differ from their predecessors? Have the recent fashions been as successful?
Homework 2 Collect various forms of print advertisement from newspaper, magazines & direct mail pieces from Individual
a variety of retail stores. Classify each add as regular price, promotional clearance or institutional.
Homework 3 Visit 2 - 3 speciality stores that are targeted to clearly defined groups of customers. Check out what are Individual
the elements of store design that appeal to the target market/ customers. And how they identify their
target customer. Give brief with images.
Homework 4 Find out atleast 4 brands which became popular or they gained profit due to brand extension. Give detail Individual
with relevant images.
Homework 5 Compare the promotional pricing strategies of 2 - 3 fashion stores within different speciality merchandise. Individual
What difference/similarities do you note in terms of promotion, advertising in the form of prices. Give
detail.

Scheme for CA:out of 100*


Component Frequency Out Of Each Marks Total Marks
Homework 4 5 25 100

Total :- 25 100

* In ENG courses wherever the total exceeds 100, consider x best out of y components of CA, as explained in teacher's guide available on the
UMS

4 Approved for Spring Session 2010-11