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building community downtown

...one fruit at a time...

Dan Magestro
Pecha Kucha Night v4
November 15, 2007
What is community?
Downtown Columbus

High Street, January, 1914


A tale of two cities
Ingredients for a vibrant city center
Healthy public/private partnerships

Arts, entertainment and culture


Owner and rental housing market

Local-serving retail strategies

Diverse transportation modes

Prominent, utilized civic space


Statehouse

Ohio Statehouse Postcard, c.1930


The State of things

• 2005: On State St., 13,000 skaters

• 2006: In front of Statehouse,


10,000 skaters

• 2007: No ice rink downtown /


An idea... (expressed in ppt bullets)
A weekly Saturday farmer’s
market at the Statehouse

Goals
• Mesh urban & rural cultures

• Contribute to downtown renewal

• Promote healthy/organic lifestyles


Neighborhood farmers markets
Worthington
Worthington (Sat)
(Sat)
50-60 vendors
50-60 vendors

Clintonville
Clintonville (Sat)
(Sat)
30+ vendors
30+ vendors

U.
U. Arlington
Arlington (Wed)
(Wed)
10-15
10-15 vendors
vendors

Grandview
Grandview (Sat)
(Sat) Bexley
Bexley (Sat)
(Sat)
10-15 vendors
10-15 vendors 10-15
10-15 vendors
vendors

Pearl
Pearl Alley
Alley (Tue,Fri)
(Tue,Fri)
15-20
15-20 vendors
vendors

shrinking
shrinking in
in size
size
every year...
every year...
But- more farmers out there

Agriculture is Ohio’s #1 industry


Role models
Many great cities have large
downtown farmers markets
Why the Statehouse?

• Symbolic: Comingling rural-urban


cultures

• Central: Recent downtown


successes focused north

• Civic space: It’s there for our use!


Parking

• 1,200 spaces under Statehouse lawn

• 6,000+ spaces within two blocks


Statehouse west lawn, 1963
Mechanics of farmers market
• Farmer/vendor typically pays flat
rate for season ($200-400)

• City/county/state gov’t provides


infrastructural support and security

• Non-profit board establishes vendor


guidelines

• People show up and buy fruits &


meats & such
Initial challenges / questions

• Will the farmers come?

• Will the people come? Do they


want it?

• Will existing neighborhood


markets fight it?

• Will the city & state get behind it?


Case Study #1: Austin (2003) .

• 120+ vendors on closed downtown


street

• Farm must be within 150 miles

• City-funded study and subsequent


support paved the way

Austin Farmers Market


Case Study #2: Madison (1973)

• 300+ vendors on state capitol


sidewalks

• Mixture of county (farmers market)


and city (arts/crafts market)

• Differences: Less parking, but more


nearby residential

Dane County Farmers Market, Madison,Wisconsin


One layout proposal

rmers/vendors
Fa

afts
Arts/cr

Food
vendors

er s/vendors
Farm

Vision for use of space


Strategy / funding
• Drum up support from stakeholders
• Propose idea to community groups
• USDA provides grants Æ fund study
Building community downtown

Thanks for your support!!

http://danmagestro.net/market/

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