DARUL IHSAN UNIVERSITY

ASSIGNMENT ON “CONSUMER BEHAVIOR”
COURSE CODE: MKT-702

TOPICS: KENTUCY FRIED CHICKEN - KFC

Submitted To: MD.IMRANUL HOQU FACULTY MEMBER DIU, SHAYMOLI CAMPUS,DHAKA

Submitted By: 1.MD.MONJURUL ISLAM ID: 10014021002;MBA 2. MD. SALIM JAVED
ID: 10014021001 ; MBA 3. NRIPENDRA KUMER SORKER ID: 10014021003 ; MBA 4. FARHANUL ISLAM ID: 10014031002 ; MBA 5. MD. DELWAR HOSSAIN ID: 10014031003 ; MBA 6. MD. ASHADUZZAMAN SARDER ID: 1023011017 ; BBA 7. MD.SYFULISLAM ID: 10023011015 ; BBA

KFC operates more than 5. railyard fireman. and freshly made chicken sandwiches. 1930 In the midst of the depression. with revenues in excess of $11 billion in 2008. KFC is world famous for its Original Recipe® fried chicken -.2010 Overview of KFC: KFC Corporation.SUBMISSION DATE: 21ST AUGUST. is the world's most popular chicken restaurant chain." 1936 Kentucky Governor Ruby Laffoon makes Harland Sanders an honorary Kentucky Colonel in recognition of his contributions to the state's cuisine. the world's largest restaurant company in terms of system restaurants.000 units around the world. blacksmith's helper. Kentucky. Kentucky Grilled Chicken™ and Original Recipe Strips with home-style sides.made with the same secret blend of 11 herbs and spices Colonel Harland Sanders perfected more than a halfcentury ago. specializing in Original Recipe®.200 restaurants in the United States and more than 15. streetcar conductor. Extra Crispy®. 1900-1924 Harland Sanders holds a variety of jobs including: farm hand. with more than 36. Inc. Customers around the globe also enjoy more than 300 other products -from Kentucky Grilled Chicken in the United States to a salmon sandwich in Japan. Kentucky. army private in Cuba.1890 Harland Sanders is born just outside Henryville.. more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world. chief cook and cashier and names the dining area "Sanders Court & Café. KFC HISTORY-AT-A-GLANCE 9TH September. based in Louisville. tire salesman and service station operator for Standard Oil. Harland Sanders opens his first restaurant in the small front room of a gas station in Corbin. Indiana.000 locations around the world.Sanders serves as station operator.KFC is part of Yum! Brands. insurance salesman. Honey BBQ Wings. The company is ranked #239 on the Fortune 500 List. 1937 2 . Every day.

Soon thereafter Colonel Sanders begins using it to fry his chicken to give customers fresh chicken.S. After paying debts owed. but it is rebuilt and reopened. Brown Jr. The Colonel remains a public spokesman for the company. He decides to go on the road to sell his Secret Recipe to restaurants. 1939 The Sanders Court & Café is first listed in Duncan Hines' "Adventures in Good Eating. in England. 1965 Colonel Sanders receives the Horatio Alger Award from the American Schools and Colleges Association. he is virtually broke. 1955 An interstate highway is built to bypass Corbin. Sanders sells his interest in the U. 3 . Canada and the first overseas outlet. 1957 Kentucky Fried Chicken first sold in buckets 1964 Kentucky Fried Chicken has more than 600 franchised outlets in the United States. A handshake agreement stipulates a payment of a nickel to Sanders for each chicken sold. Sanders sells the service station on the same day that he receives his first social security check for $105. The pressure cooker is introduced. The Colonel awards Pete Harman of Salt Lake City with the first KFC franchise.The Sanders Court & Café adds a motel and expands the restaurant to 142 seats. faster.. 1940 Birthdates’ of the Original Recipe 1949 Sanders marries Claudia Price. future governor of Kentucky. Kentucky."Fire destroys The Sanders Court & Café. 1952 The Colonel begins actively franchising his chicken business by travelling from town to town and cooking batches of chicken for restaurant owners and employees. company for $2 million to a group of investors headed by John Y.

dies after being stricken with leukemia. 2002 Tricon Global Restaurants. Inc.KFC. 12th June.500 franchised and company-owned restaurants are in worldwide operation when Heublein Inc. (now RJR Nabisco. 1976 An independent survey ranks the Colonel as the world's second most recognizable celebrity.into Tricon Global Restaurants. Flags on all Kentucky state buildings fly at halfstaff for four days.. acquires KFC Corporation.7 billion pieces of chicken. announces the spin-off of its quick service restaurants .) when Heublein. 1982 Kentucky Fried Chicken becomes a subsidiary of R. In addition to KFC.1980 Colonel Harland Sanders. Taco Bell and Pizza Hut . Inc. the company owns A&W® All-American Food® Restaurants. Long John Silver’s®.J. 2006 More than a billion of the Colonel's "finger lickin' good" chicken dinners are served annually in more than 80 countries and territories around the world. 1971 More than 3. 1969 The Kentucky Fried Chicken Corporation is listed on the New York Stock Exchange. Pizza Hut® and Taco Bell® restaurants. Inc. Inc. 4 . Reynolds Industries. Inc. There are approximately 6. 1979 KFC cooks up 2.000 KFC restaurants worldwide with sales of more than $2billion. the world's largest restaurant company. Inc. Inc. who came to symbolize quality in the food industry. changes its corporate name to YUM! Brands.1966 The Kentucky Fried Chicken Corporation goes public. Is acquired by Reynolds. 1997 PepsiCo.

Variety Big Box Meal for people on the go. Something a little greener. 5 . Sweet Southern cooking. KFC made portable. Hardly second fiddle. Please the picky.World Famous Menu of KFC: Why we're famous.

Nutrition in KFC: 6 . crispy chicken strips. Something for everyone. Tender. it's loud. Colonel's Secret Recipe. Eleven herbs & spices on tender boneless strips. So crunchy.Better-for-you option with the KFC. A warm home-style Build your own. Bite-sized KFC . Juicy bone-in or boneless wings.

we recognize that eating habits vary from society to society based on local food preferences and culture. To help you further. 5. Keep a record of what you eat and drink. KFC offers a variety of menu items for those that want lower fat. 3. 6. We always will offer a variety of menu options at each of our brands that can be part of a balanced diet. vegetables. Some basic steps to follow: 1. Talk with your physician and/or a registered dietitian to get specific information that will help you make informed choices about incorporating a balanced diet and exercise into a healthy lifestyle. We believe a balanced diet consists of a variety of foods from the recognized food groups such as grains/rice/cereals. 4. fats. We want consumers to make informed choices about their diet and incorporate exercise into a healthy lifestyle. Set personal goals. Keep a record of your physical activity. meat/beans. Making Changes to Keep It Balanced in KFC: At Yum! Brands. Reward yourself for your successes Trademark disputes 7 . 7. BBQ baked beans and green beans. corn on the cob. including Tender Roast and Honey BBQ Sandwiches. We believe eating sensibly.At KFC. and optional calories from sweets. We strive to proactively improve the nutritional profile of our high quality food while providing great taste. 2. We continue to educate consumers about our product nutrition and support exercise programs. dairy. combined with appropriate exercise. is the best solution for a healthy lifestyle. Be Patient! Don’t expect to meet your goals overnight. we take great pride and care to provide you with the best food and dining experience in the quick service restaurant business. Track your progress. fruits. we've provided nutritional information so you can make informed choices about what to eat. Make a plan of small changes you know you can do. lower calorie choices.

unsuccessfully sued Sanders for libel after he publicly referred to their gravy as "sludge" with a "wallpaper taste". Many stores in western Canada are unionized with the Canadian Auto Workers. 2005 after Restaurant Brands. the franchise holder. Heublein Inc. Uninhibited and thoroughly satisfying eating experience. KFC (Great Britain) requested that Tan Hill Inn. over the alleged misuse of his image in promoting products he had not helped develop. UK refrain from using the term 'Family Feast' to describe its Christmas menu.. The first ever KFC restaurant has been opened in September at Gulshan. KFC plans roll out more restaurants in Bangladesh Helpful Tips: 8 . with same convenience and affordability of ordinary Quick Service Restaurants. KFC's parent company at the time.13 an hour. and as a result many non-franchise stores in western Canada pay higher than minimum wage. In 1975. Transcom Foods Limited. KFC In Bangladesh KFC stands for high quality fast food in a popular array of complete meals to enrich the consumer’s everyday life. a concern of Transcom Group is the franchisee of KFC in Bangladesh. although this problem was quickly resolved with the pub being allowed to continue use of the term. KFC youth workers earn NZ$10. Sanders sued Heublein Inc. Auckland store went on strike for two hours on December 3. North Yorkshire. “finger lickin good” chicken meals that enable the whole family to share a fun. although no date was set. KFC strives to serve great tasting. Dhaka with a seating capacity of 178 persons. offered no wage increase in contract negotiations.In 1971. Wages and working conditions Balmoral KFC workers and allies picketing the store. In May 2007. In the coming days. Staff at the Balmoral. Restaurant Brands agreed to phase out youth rates in New Zealand. in the Yorkshire Dales. In March 2006. In New Zealand.

or just want to give KFC some much appreciated feedback. 9 . Find out how to include the perfect party food in your plans and make every gathering great. Chicken isn't the only food Colonel Sanders cooked to perfection. KFC and the park go together like mashed potatoes and gravy. Learn about current trends. Below are several ways you can bring more people to the table.The more. easy way to keep everyone smiling. Contact with KFC: If you need more info. heir of Emily Post. than ever before. or park. KFC is a delicious. Southern-style comfort food recipes from the icon himself. please give us a shout. Enjoy some delicious. Get picnic planning tips from etiquette maven Peggy Post. when everyone's enjoying KFC. For any size get-together. get planning tips and read some useful advice from those with experience. Family reunions are a great way to bring everyone together. the merrier.

more over their their waiters try to 10 . Critical Feedback from Consumer X: I don't like this place much because its price is very high comparing to other same quality restaurants. Dhaka City. KY 40213 Main branch in Bangladesh Gulshan South.Online Customer Comment Forms U. Bangladesh Real Situation of consumer Caring: After surveying 20 consumers we got this below remarkable feedback from them 1. Feedback (Continental United States) International/Hawaii/Canada Feedback (outside the Continental United States) KFC's Corporate Address for Customer Comments P.1-866-664-5696 Questions Concerning KFC Gift Check Ordering 1-800-544-5774 ext. Box 725489 Atlanta.8360 ext. .O. its location is very good. GA 31139 Customer Satisfaction Numbers U.S.1-800-225-5532 Canada .326 KFC Corporate Sponsorship & Donation Requests Attn: Community Relations 1900 Colonel Sanders Lane Louisville.S.

long enough to lose your appetite.which is actually spicy well-cooked with lots of spicy gravy. Kentucky Fried Chicken have to pay a sum of money to the state for using "Kentucky".but ok. the state of Kentucky decides to trademark their name.as you might have to stand in a line to get a seat . On weekends and public holidays it is advisable to not go there during lunch time. For a classic meal . It also has to increase branch that in every states people take a taste of KFC iteams.it is a must try if you are a food lover. As a result.especially if you like chicken. You might want to try their special dishes like the namesake dish "Chicken" . The truth is that Kentucky Fried Chicken decides to change its name is to avoid paying license fees to the state of Kentucky. 11 . in order to reduce their accumulating debts. Kentucky fried chicken finally reached an undisclosed agreement with the state of Kentucky with regards to this issue and they are free to use their name back again. But considering the quality of the food .might have trouble getting seated. Favourable Feedback from Consumer Y: The food over here is really good . 2. Conclusion: KFC is world famous for fried chicken and chicken product. The Fried Chicken is quite delicious. The meat items here are specially tasty . In 1990.mostly due to their unique cooking style of almost roasting the meat and serving with the just right proportion of spices. In Nov 2006. Can be quite busy during lunch time .forcefully make u buy their discount coupon which creates a very unpleasant situation.The environment and seating arrangement is a bit conjusted . Recommendation: KFC is really very good but it will be better if there is some item is low price then all type of people can take a test in KFC..

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