Question for Assignment 4: Unstructured Business. GENERAL QUESTIONS: Q) Who started this business? Is it a business inherited business?

A) My name is Syed Muhammad Salim and Father Syed Muhammad Khalil started this business in 1944. And I inherited this business from my father. Q) Since how long have you been into this business? A) As my father started this business in 1944 it’s been 66years that we are in this business. We also have another shop in Urdu bazaar, which is handled by my father. We also keep imported books in that shop. Q) Approximately what will be your customer base? (Approx Number) A) It can’t be counted or I can not give you an absolute figure. I can just say who ever is a keen reader of English books knows the name of TIT BITS. Q) How did you get the idea of starting this business? A) My father started this business and I suppose since he has a very close attachments to books. It inspired him to go for this business. Q) What is your educational background? A) I have done my Matriculation and since then I have been in to this business with my father. I couldn’t get the time to study further.

MACRO ENVIRONMENT: ECONOMIC: Q) Seeing the current inflation and economic condition of the city and country, how does it affect your business? A) Surprisingly it has not had any affect on my Business. Alhumdulilah business is good. We have just passed on the inflation to the consumer and there is no Import Duty on books which has caused No problems what so ever on our business. Although the younger generation have totally lost track of reading books. But still People come and buy books. Q) Is there any specific season in the calendar year where sales increase or decrease sharply? Why?

But it never had an impact on our business. Several Governments have come and gone since 1944. For your kind words. They come in to buy the books when ever they need one. . LEGAL: Q) Do you pay tax? Or is Tax applicable on your business? A) Only income tax. What do you think should be done by Government? A) Im so pissed off from the government that I don’t want to waste my precious time or energy in giving any kind of advice. Q) Does change of government (from the hands of one political party to another) affect your business? Why or why not? A) Our business has nothing to do with the change in government. cause I know nothing will be done about my suggestions or as matter of fact any ones suggestion. It causes a problem for us and we have to close our shops. Which I guess every business like us pays. Because readers have no particular season for reading. Its normal throughout the year. Thank You Sir. Neither friendship of these political parties is beneficial nor being there enemy. Any particular party having impact on your business? What do you do in return to counter it or sustain the business? A) Due to strikes from various political parties I have to close down my shop which affects the business but what one can do about it. Q) Terrorism is a factor affecting every business? Does it have an impact on your business? A) Yes! Due to turmoil in the city due to terrorism acts. POLITICAL: Q) Karachi is a city consisted of various political parties. But we pay no taxes on sale of a book. Q) Government has a role to play in fostering small businesses like yours. sell books to good educated people like yourself :”).A) No there isn’t any seasonal affect on my sales. This indeed affects our sales of the day. So it’s better to keep doing what we best.

All income group and people from all occupation are my customers. gender. sale of books as hard copy version has declined significantly? Yes or no? Reasons. so what I try to do is retain my current customers by giving discounts and sometimes giving free books because I want people to read and enhance knowledge MICRO ENVIRONMENT: CUSTOMER: Q) Who do you think is your real customer? On the basis of demographics (age. . But if get a customer who wants to change the book or any thing we facilitate him. But not particularly. they totally depend on the internet rather then hard copy of the book.TECHNOLOGICAL: Q) Do you agree that because of internet. Cause I even give books for free. I have a passion for books and I want to instill that passion in to our society by facilitating book reading as much as possible. And how do you coupe with the problem? A) Yes the new generation is totally in to internet. And that is also rare. If I think a person can’t afford it. Through your medium id like to say that not all things are authentic on the net. One should always refer to hard copies of the material to be authentic about the material. Because I think reading is much more important then making profit. I’m always friendly with my customers and I believe that this is the reason. A) Normally People in there mid late twenties and mid thirties. Q) What are the common complaints/suggestions that you get from customers? A) Customers are always satisfied we have never faced any such problems. One cannot change the habits of people. it makes customers purchase repeatedly and ultimately converting them in to loyal customer. income etc). occupation. Through my own petty efforts.

COMPETITION: Q) Who do you consider your competition? On what grounds/basis? A) No competition left as such in saddar. But if we look. as a result every book shop has it own sets of loyal customers. . every book shop has a set on uniqueness to its collection of books.

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