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A PROJECT ON APPAREL RETAIL
Master Of business Administration In Retail
SANJEETH REDDY KESHA RAJ KISLAY KUMAR HEMA SUHASINI NAGI REDDY
Introduction to Retailing Importance of Retailing Retailing Decisions Features of a small or medium Retail Enterprise Existing product line of the small or medium retail organization Unmet Customer functional requirement Future need fulfillment Guidelines for expansion Defining and selecting the consumer segment Market Competitors Market Environment factors Government approvals needed Features of the product Designing the 4P¶s Product awareness and promotion Resource Management (Manpower, Material & Money)
India's Retail Market .Current Scenario .
delivery and other factors. very critical in drawing customers to the store. While sales people regularly call on institutional customers. . retailing includes such diverse activities as. patronize stores. timings. data processing and maintaining inventory. sales personnel. In 2004. advertising. In addition to selling. store fixtures. utilizing only household labour. which employ hired workers. there were 12 million such units of which 98% are small family businesses. This makes store location. most end users or final customers. to initiate and conclude transactions. a majority of them use less than three workers. Even among retail enterprises. Retailing is the combination of activities involved in selling or renting consumer goods and services directly to ultimate consumers for their personal or household use.Introduction To Retailing India has often been called a nation of shopkeepers. Presumably the reason for this is. product assortment. that. a large number of retail enterprises exist in India. buying.
store management. .THE IMPORTANCE OF RETAILING Organised retailing in India was estimated at Rs. time and possession utilities. Retailing also helps to create place. It involves high annual sales and employment. Consumers benefit from retailing in that.18. retailers perform marketing functions that makes it possible for customers to have access to a broad variety of products and services. Retailing has a tremendous impact on the economy. merchandising and owning a retail business. As a major source of employment retailing offers a wide range of career opportunities including.000 crores in 2002-2003 and has grown at about 40% over the last 3 years (Source KSA Retail Outlook). A retailer's service also helps to enhance a product's image.
2% during 2000-04.this industry in India is second largest in the .Current Scenario Indian apparel retail industry generated revenue of $ 2. As a result.India's Apparel Retail Market .0 billion in 2004 with a growth rate of 8.
which can be called Four C¶s of market positioning. and competitors. Among the major retailing decisions are these related to (a) Target markets (b) Merchandise management (c) Store location (d) Store image (e) Store personnel (f) Store design (g) Promotion.Retailing Decisions: Factors To Consider A basic observation about the task of competing effectively can now be summarised. . and (h) Credit and collections. channels. He must consider the nature of the customers. channels. Successful retailing is a matter of achieving an effective alignment of the organisation with customers. competition and his own characteristics as an organisation. A retailer must keep four basic dimensions in mind.
Having decided on the trading area a specific site must then be selected. store layout. because they are finding it increasingly difficult to satisfy everyone. competitors¶ location. Through a careful definition of target markets. Merchandise Management includes (i) merchandise planning (ii) merchandise purchase. personnel. retailers can use their resources and capabilities to position themselves more effectively and achieve differential advantage. merchandise resources and negotiation with suppliers. Store Location: Location is critical to the success of a retail store. as well as the quality. Customers tend to shop in stores that fit their images of themselves. they want to serve. decisions regarding gross margins and mark ups etc. and (iii) merchandise control. depth and breadth of merchandise. needed to satisfy target customers to achieve the retailers return on investment. The tremendous growth in number of speciality stores in recent years is largely due to their ability to define precisely the type of customers. pilferage etc. Image is affected by advertising. This involves sales forecasting. traffic patterns. a growing number are engaging in marketing research and market segmentation. Store Image: A store image is the mental picture.Target Markets: Although retailers normally aim at the mass market. . Merchandise planning deals with decisions relating to the breadth and depth of the mix. Factors affecting the site include. a retailer likes to project to customers.). Merchandise Management: The objective here is to identify the merchandise that customers want. For example some people might be willing to travel a longer distance to shop at a speciality store because of the unique and prestigious merchandise offered. services. availability and cost and population shifts within the area. A store¶s trading-area is the area surrounding the store from which the outlet draws a majority of its customers. and make it available at the right price. Merchandise buying involves decisions relating to centralized or decentralized buying. accessability. or personality of the store. in the right place at the right time. inventory requirements. The extent of this area depends upon the merchandise sold. Merchandise Control: deals with maintaining the proper level of inventory and protecting it against shrinkage (theft.
The exterior should be attractive and inviting and should blend with the store¶s general surroundings. is the poor attitude of a salesperson. displays. Personal communication is personal selling ± the face to face interaction between the buyer and the seller. and sell specific products. The media used are TV.Store Personnel: Sales personnel at a retail store can help build customer loyalty and store image. Department stores and speciality stores. give always and contests etc. This explains the popularity of different types of credit cards and debit cards. both. An effective layout guides the customer though the various sections in the store and facilitates purchase. The term³Atmospherics´ is used to refer to the retailer¶s effort at creating the right ambience. personal and non personal promotion. Store Design: A store¶s exterior and interior design affect its image and profit potential. Merchandise display is equally important. It includes. Non personal promotion is advertising. special sales. Radio. processing forms and bad debts etc. But many customers prefer some form of credit while purchasing. to provide training to. A major complaint in many lanes of retailing. There is a growing trend now. these sales clerks to convert them from order takers to effective sales associates. Outdoor displays and direct mail. emphasize this form of promotion. . The objective is to build the stores image. promote customer traffic. other forms of promotion include. Newspapers. Credits & Collections: Retailers are generally wary of providing credit. because of additional costs-financing accounts receivables. Promotion: Retail promotion includes all communication from retailers to consumers and between sales people and customers.
delhi. Spark@Jayanagar Spark@Pune .Features of our retail store: Name:spark fashions Location :jayanagar. Fatimanagar.pune. banglore. Karol bagh.
Spark @Delhi .
Common layout of three stores .
g. therefore. The Indian customer is strongly value driven. Mumbai etc.). Chennai. has to ensure that cost efficiencies do not drive emotions away. locational advantages. Kolkata. ambience and service. Chandigarh. but at the same time enjoys the pleasure of shopping. The retailer. . category mix.Unmet Customer functional requirement The independent retailer will have to realize the shift in consumer behaviour taking place due to new shopping experiences. The factors that need careful analysis are: what products/services do customers buy? How much are they willing to pay? What mode of payment do they prefer? Do they look for discounts and price offs ? What are the regional differences of customers across the country ? (e. assortments. value propositions.
) Photos duly attested. working environments of shops. Proof of identity (ration card/driving license etc. Factories Act. importing. It deals with rules and regulations regarding working hours. 2)Sales Tax Act This acts states that a dealer who is engaged in activity of manufacturing. Rent receipts of place of business and residence. overtime. shops and establishments Act etc. Proof of partnership deed/memo of articles of association. recess.Government Approvals Needed 1) The Shops and Establishment Act This act. . buying and selling of goods needs to register under the Bombay Sales Tax Act. termination of services. holidays. Further it provides for provisions wherein compulsory registration of the shop/ establishment within 34 days of operational commencement and intimation of closure within 15 days of closure is mandatory. as applicable. certificate/license under the Municipal Act. The following are the requirements for registration: Showing the books of account and statement of sales/purchases. other rights and obligations of the employer and employees so on. 1959. Thus the objective of this act we infer is to provide statutory obligation and rights to employees and employers primarily in the unorganized sector. is in essence a state legislation seeking to regulate working conditions of workers in the largely unorganized sector. This includes all type of shops and establishments which do not fall under the purview of the Factories Act Regulations.
. coated. substance or quality. Right of information on quality. The definition of adulterated food can be any of the below instances: If the article contains any substance affecting the quality or nature. powdered so as to conceal any damage to article. hazardous to life and property. If it so coloured. The right to be heard and seek redressal for his grievances at appropriate forums against exploitation by manufacturers or retailers. If the article has been kept. 4) The prevention of Food Adulteration Act. flavoured. price to protect the consumer against unfair trade practices. quantity. prepared. Copy of the assessment order under income tax if any. If false claims are made for it upon label. It bestows the following rights on the consumer as per Consumer Protection Act: The right to be protected against marketing of goods and services. 1986 This act was legislated to provide protection to consumer interests through consumer councils for settlement of disputes and other relevant issues. potency. 3) The Consumer Protection Act. 1954 This act aims at making provisions for the prevention of adulteration of food. If it is being represented as being for special dietary uses without label bearing the dietary information. packed under insanitary conditions whereby it is so processed as to effect its nature. The right to have access to variety of goods and services at competitive prices. Court fee stamp on CST registration application and any other details to prove the genuineness of the applicant. substance that is injurious to health.
no one will sell any packaged commodity at a price exceeding the MRP or above the revised rate. The commodity shall be sold at that revised price irrespective of month of packing. Further for packed commodities into India the following is mandatory: Name and address of the importer. names of the manufacturer and also of the packer or distributor to be mentioned. Quantity in terms of standard unit of weight and measure without applying standard sizes prescribed under the third article. Generic or common name of the commodity packed. regulating interstate trade or commerce in weights.Unit sale price of the commodity and sale price of that particular package. the manufacturer or packer shall not alter price on a wrapper once printed and used for packaging. 1976 This act was enacted to establish standards of weights and measures. 5) The standard of Weights and Measures Act. additional wrapper with the relevant information made available. showing the identity of the commodity in package. The above requirements can be undertaken through label printing. it is essential that every package must have: plain and conspicuous declaration thereon. . quantity in terms of standard units of weights and measures. Month and year of packing in which commodity is manufactured or packed or imported. where the revised prices are lower than the price marked on the package. and measures. Thus when commodities are sold or distributed in packaged form in the course of interstate trade or commerce.
supply. A listing of the essential commodities are as follows: cattle fodder. oil cakes and other concentrates coal including coke and other derivatives. for the control of production. 1955 This is an act to provide the consumer. food stuffs including edible iron and steel.6) The Sale of Goods Act. 1930 This act governs the contracts relating to sale of goods. Thus a "sale" must be distinguished from an "agreement to sell" since the legal implications of the two terms are vastly different. distribution trade and commerce in certain commodities. It is subject to the general principles of the law relating to contracts. paper products. cotton and wollen textiles. petroleum products . A contract of sale of goods is a contract whereby seller transfers or agrees to transfer the property in goods to buyer for a determined price. Further the conditions and warranties offered by the seller to the buyer may be expressed or implied by law or custom by the following: condition as to title condition as to description condition as to quality or fitness condition as to merchantability condition as to wholesomeness condition implied by custom or trade usage conditions in sale by sample conditions in sale by sample as well as by description. 7) The Essential Commodities Act.
The enforcement of this falls under the jurisdiction of the area labour officer. 10) Public Provident Fund Act This act is applicable to any retail entity employing>=l 0 employees where the retailer is bound to maintain a separate provident account(with equal contributions from employer and employee) with the Central Provident Fund department/ organisation.8) The Factories Act This act requires that any retail establishment having more than 40 employees (permanent/temporary) needs to get registered under the Factories Act and not under the shops and establishments act. 11) Employee State Insurance Act This act states that any organisation having more than 10 employees needs to have license from the local ESIC office. . 9) Labour Act This act is applicable to any retail establishment employing individuals permanently/temporarily.
12) Service Tax Act This act requires that any retailer providing transportation services needs to obtain a license from the local excise department .
Target markets: Target Segment : College Students (Boys &Girls) Age : 15 to 25 .
Fit FABRIC Color Finish : Custom Fit :10.5oz.14oz : Blue-Black : Over dyed Torn Scraped Bleach Grinded .12.5oz.
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