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OMB No 1545-0047

Form 990 Return of Organization Exempt From Income Tax


Under section 501 (c), 527, or4947( axl) of the Internal Revenue Code 2005
(except black lung benefit trust or pnvate foundation)
Open to Public
Department of the Treasury
Internal Revenue Service ^ The organization may have to use a copy of this return to satisfy state reporting requirements Inspection

A For the 2005 calendar year, or tax year beginnin g , 2005 . and endina
Check if applicable Employer Identification Number
B
ease
Address change %IRSlabele NATIONAL FOOTBALL MUSEUM INC 34-0898576
or ,ype- PRO FOOTBALL HALL OF FAME
or pool
Name change E Telephone number
See 2121 GEORGE HALAS DR NW 330-456-8207
Initial return specific
instruc• CANTON, OH 44708-2630 Accounting
Final return bons F method : Cash X Accrual

Amended return Other (specify)

Application pending • Section 501 ( cX3) organizations and 4947(a x 1) nonexempt H and I are not applicable to section 527 organizations
c h ar it a bl e t rus t s mus t a tt ac h a comp l e t e d S c h e d u l e A H (a) Is this a group return for affiliates' Yes N No
(Form 990 or 990-EZ).
H (b) if Yes,' enter number of affiliates
G Web site: ' www . Drofootballhof . com
H (C) Are all affiliates included' Yes No
F]
J Organization ty pe (If 'No,' attach a list See instructions )
(check onl y one) X 501 C)
1I 3 (insert no) 4947(a)(1) or P 527
H (d) Is this a separate return filed by an
K Check here If the organization's gross receipts are normally not more than
organization covered by a group rulings
$25,000 The organization need not file a return with the IRS; but if the organization r7l Yes X No
chooses to file a return, be sure to file a complete return. Some states require a I Group Exemption Number W
complete return.
M Check ^ Hit the organization is not required
L Gross receipts: Add lines 6b, 8b, 9b, and lOb to line 12 01 10, 439, 078 . to attach Schedule B (Form 990, M-114 or %O-PF)
Part [ Revenue. ExDenses . and Chances in Net Assets or Fun ces (See Instructions)
1 Contributions, gifts, grants, and similar amounts received:
a Direct public support 1a 1,671,135.
b Indirect public support 1b
c Government contributions (grants) 1c 3,800.
d is ttalhrough lc)e (cash $ 1, 424, 970 . noncash $ 249, 965. ) 1d 1, 674, 935.
2 Program service revenue including government fees and contracts (from Part VII, line 93) 2 1, 480, 442.
3 Membership dues and assessments 3 9,300.
4 Interest on savings and temporary cash investments 4 2, 371.
5 Dividends and interest from securities 5 52, 746.
6a Gross rents 6a 5,400.
b Less rental expenses 6b 1,410.
c Net rental income or (loss) (subtract line 6b from line 6a) 6c 3,990.
R 7 Other investment income (describe ) 7
E (A) Securities (B) Other
v 8a Gross amount from sales of assets other
N than inventory 29,809. 8a
E b Less: cost or other basis and sales expenses 29, 007. 8b
c Gain or (loss) (attach schedule) Statement 1 802. 8c
d Net gain or (loss) (combine line 8c, columns (A) and (B)) 8d 802.
9 Special events and activities (attach schedule) If any amount is from gaming , check here
a Gross revenue (ot Incl of contributions
reported on line a) RIM 9a 2, 843, 169.
b Less. direct exp ns other than fundraising e 9b 2,003,781.
b if
c Net income or (Ii iss frorr^}^ ct^l /e2a^ub zict me 9b from line 9a) Statement 2 9c 839, 388 .
n 10a Gross sales oft vee cry, less returns and also es 10a 3,762,041. :
b Less: cost of go CIS so 10b 2, 649, 405.
c Gross profit or (loss) from s Gdudr f;acucTeedule) ( ubtract line l0b from line l0a) Statement 3 10c 1, 112, 636.
In 11 Other revenue (from Part VII, line 11 578, 865.
12 Total revenue (add lines Id, 2, 3, 4, 5, 6c, 7, 8d, 9c, IOc, and 11 ) 12 5,755,475.
E 13 Program services (from line 44, column (B)) 13 4, 134, 938.
x 14 Management and general (from line 44, column (C)) 14 688,149.
P
E 15 Fundraising (from line 44, column (D)) 15 12,000.
N
S 16 Payments to affiliates (attach schedule) 16
s 17 Total expenses (add lines 16 and 44, column (A)) 17 4,835,087.
A 18 Excess or (deficit) for the year (subtract line 17 from line 12) 18 920,388.
N 5 19 Net assets or fund balances at beginning of year (from line 73, column (A)) 19 14, 335,088.
T T 20 Other changes in net assets or fund balances (attach explanation) See Statement 4 20 -691,154.
5 21 Net assets or fund balances at end of year (combine lines 18, 19, and 20) 21 14, 564, 322.
Ii AA For Privacy Act and Paperwork Reduction Act Notice, see the separate instructions . TEEA0109L 02/03/06 Form 990 (2005)
:A
Form 990, (2005) NATIONAL FOOTBALL MUSEUM INC 34-0898576 Page 2
[Part H Statement of Functional Ex penses All organizations must complete column (A). Columns (B), (C), and (D) are
required for section 501(c)(3) and (4) organizations and section 4947(a)(1) nonexempt charitable trusts but optional for others

Do not include amounts reported on line (B) Program (C) Management


6b, 8b, 9b, 10b, or 16 of Part I (A) Total services and general (D) Fundraising

22 Grants and allocations (aft sch)


(cash $
non cash $
If this amount includes
foreign grants, check here 2
23 Specific assistance to individuals (aft sch) 23
24 Benefits paid to or for members (aft sch) 24
25 Compensation of officers, directors, etc 25 0 . 0 . 0 . 0.
26 Other salaries and wages 26 1 108, 531. 886 , 825. 221, 706.
27 Pension plan contributions 27 153 , 591. 122 , 873. 30, 718.
28 Other employee benefits 28 178, 811. 143, 049. 35, 762.
29 Payroll taxes 29 82, 571. 66,057. 16, 514.
30 Professional fundraising fees 30 12, 000. 12,000.
31 Accounting fees 31 12,555. 11, 927. 628.
32 Legal fees 32 16 , 462. 15, 639. 823.
33 Supplies 33 89,059. 48 982. 40,077.
34 Telephone 34 13, 426. 12,754. 672.
35 Postage and shipping 35 15 , 895. 11 , 921. 3 974.
36 Occupancy 36 181, 042. 171, 989. 9,053.
37 Equipment rental and maintenance 37
38 Printing and publications 38
39 Travel 39 198 193. 183, 329. 14, 864.
40 Conferences, conventions, and meetings 40
41 Interest 41 91 , 686. 91 , 686.
42 Depreciation, depletion, etc (attach schedule) 42 800 902. 679 159. 121 743.
43 Other expenses not covered above (itemize)
a See Statement _5 _ _ - _ 43a 1, 880, 363. 1, 780, 434. 99,929.
b 43b
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43c
c-------------------
d 43d
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e 43e
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43f
f -------------------
43
9---------------- -
44 Total functional expenses Add lines 22 through
43 (Organizations completing columns (B) - (D),
rry these totals to lines 13 - 15 44 4,835 , 087. 4 , 134 , 938. 688, 149. 12,000.
Joint Costs . Check 'u if you are following SOP 98-2
Are any joint costs from a combined educational campaign and fundraising solicitation reported in (B) Program services? Yes X No
If 'Yes,' enter (i) the aggregate amount of these joint costs $ ; (ii) the amount allocated to Program services
$ (iu) the amount allocated to Management and general $ and (iv) the amount allocated
to Fundraising $
BAA Form 990 (2005)

TEEAOion 11/01105
i
'r

Form 990 2005 NATIONAL FOOTBALL MUSEUM INC 34-0898576 Pa ge 3


Part III I Statement of Program Service Accomplishments
Form 990 is available for public inspection and, for some people, serves as the primary or sole source of information about a particular
organization How the public perceives an organization in such cases may be determined by the information presented on its return Therefore,
please make sure the return is complete and accurate and fully describes, in Part III, the organization's programs and accomplishments
What is the organization's primary exempt purpose' ^ _ __ ___ __ __ _ __ _ Program Service Expenses
(Re(qui)red for 501( c)(3) and
All organizations must describe their exempt purpose achievements in a clear and concise manner State the number of
c l ien t s serve d p ubl i cat i on s iss u ed et c. D i sc u ss ach ie v emen t s th a t a re not measura bl e. ( S ec t ion 501 (c)( 3 ) an d ( 4) organ- 445ai(a){1) atrusts, abut
izations and 4347 a 1 nonexem p f charitable trusts must also enter the amount of g rants and allocations to others options for others )
a THE NATIONAL FOOTBALL MUSEUM IS ANEDUCATIONAL _ORGANIZATION DEDICATED_
TO PROVIDING INFORMATION AND EXHIBITS FOR THE GENERAL PUBLIC ON THE
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SPORTCF OF PROFESSIONAL FOOTBALL, ITS ROLE AS A NATIONAL TRADITION AND
ITS --- - - - ---- -- -- ---- --- ------------------- --------
ITS EFFECT O N TH E AMERICAN PUBLIC_
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(Grants and allocations $ ) If this amount includes foreign rants, check here 4, 134, 938.
b
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(Grants and allocations $ ) If this amount includes foreign rants, check here
c
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(Grants and allocations $ ) If this amount includes foreign grants, check here
d
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----- - ------ - - -- - -------------------------------------
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(Grants and allocations $ ) If this amount includes forei g n rants, check here
e Other program services
(Grants and allocations $ ) If this amount includes foreign rants, check here ^
f Total of Program Service Expenses (should equal line 44, column (8), Program services) 4,134,938.
BAA Form 990 (2005)

TEEA0103L 10/14/05
let

Form 990 (2005) NATIONAL FOOTBALL MUSEUM INC 34-0898576 Page4


alrt IY Balance Sheets (See Instructions)

Note: Where required, attached schedules and amounts within the description (A) (B)
column should be for end-of-year amounts only Beginning of year End of year
45 Cash - non-interest-bearing 10 , 500. 45 7,176.
46 Savings and temporary cash investments 733 656. 46 427,597.

47 a Accounts receivable 47a 221 , 393.


b Less allowance for doubtful accounts 47b 276 349. 47c 221 , 393.

48a Pledges receivable 48a 728, 000.


b Less allowance for doubtful accounts 48b 48c 728,000.
49 Grants receivable 49

A 50 Receivables from officers, directors, trustees, and key


s employees (attach schedule) 50
E 51 a Other notes & loans receivable (attach sch) 51 a
s b Less- allowance for doubtful accounts 51 b 51 c
52 Inventories for sale or use 487, 003. 52 497, 157.
53 Prepaid expenses and deferred charges 182, 208. 53 113, 245.
54 Investments - securities (attach schedule) See St 6 Cost FMV 750, 453. 54 1, 568, 520.
55a Investments - land, buildings, & equipment- basis 55a 136, 480.

b Less: accumulated depreciation


(attach schedule) Statement 7 55b 67,580. 68,900. 55c 68,900.
56 Investments - other (attach schedule) 56
57a Land, buildings, and equipment basis 57a 19,951,354.
b Less' accumulated depreciation
(attach schedule) Statement 8 57b 8, 794, 974. 11, 242, 780. 57c 11,156, 380.
58 Other assets (describe - See Statement 9 ) 2, 258, 259. 58 2,406,474.
59 Total assets (must equal line 74) Add lines 45 through 58 16, 010, 108. 59 17,194, 842.
60 Accounts payable and accrued expenses 206, 395. 60 672, 910.
61 Grants payable 61
A 62 Deferred revenue 39, 089. 62 10, 000.
1 63 Loans from officers, directors, trustees, and key employees (attach schedule) 63
L
I 64a Tax-exempt bond liabilities (attach schedule) 64a
E b Mortgages and other notes payable (attach schedule) 1,429,536. 64b 1, 947, 610.
S 65 Other liabilities (describe - ) 65
66 Total liabilities . Add lines 60 through 65 1, 675, 020. 66 2, 630, 520.
Organizations that follow SFAS 117, check here ^ X and complete lines 67
N
through 69 and lines 73 and 74.
A 67 Unrestricted 14, 086, 966. 67 13,437,197.
68 Temporarily restricted 65, 988. 68 39, 668.
E 69 Permanently restricted 182,134. 69 1, 087, 457.
Organizations that do not follow SFAS 117, check here ^ fl and complete lines
70 through 74
N 70 Capital stock, trust principal, or current funds 70
D 71 Paid-in or capital surplus, or land, building, and equipment fund 71
72 Retained earnings, endowment, accumulated income, or other funds 72
B
73 Total net assets or fund balances (add lines 67 through 69 or lines 70 through
72, column (A) must equal line 19, column (B) must equal line 21) 14, 335, 088. 73 14,564,322.
5
74 Total liabilities and net assetslfund balances . Add lines 66 and 73 16, 010, 108. 74 17,194,842.
6AA Form 990 (2005)

TEEA0104L 10117105
Form 9902005 NATIONAL FOOTBALL MUSEUM INC 34-0898576 Pa g e 5
Part tV-A Reconciliation of Revenue per Audited Financial Statements with Revenue per Return (See
instructions.)

a Total revenue, gains, and other support per audited financial statements a 10, 372, 465.
b Amounts included on line a but not on Part I, line 12:
1 Net unrealized gains on investments bl -28 ,043.
2Donated services and use of facilities b2
3Recoveries of prior year grants b3
4Other (specify) ------------------------------
See Stm 10 ---------- ------------- ------- b4 4 , 645,033.
Add lines 161 through b4 b 4 , 616,990.
c Subtract line b from line a c 5,755,475.
d Amounts included on Part I, line 12, but not on line a:
1 Investment expenses not included on Part I, line 6b dl
2Other (specify)
------------------------------
d2
---------------------------------------
Add lines dl and d2 d
e Total revenue (Part I, line 12) Add lines c and d ^ e 5, 755, 475 .
Part tV-8 Reconciliation of Expenses per Audited Financial Statements with Expenses per Return

a Total expenses and losses per audited financial statements a 9,480,120.


b Amounts included on line a but not on Part I, line 17:
1 Donated services and use of facilities b1
2Prior year adjustments reported on Part I, line 20 b2
3Losses reported on Part I, line 20 b3
4Other (specify)
------------------------------
See Stmt 11 b4 4,645,033.
-- -- - ---------------------------- - - ---
Add lines b1 through b4 b 4,645,033.
c Subtract line b from line a c 4, 835, 087.
d Amounts included on Part I, line 17, but not on line a:
1 Investment expenses not included on Part I, line 6b d1
2Other (specify)
------------------------------
d2
---------------------------------------
Add lines dl and d2 d
e Total expenses (Part I, line 17) Add lines c and d 00- 1 e 4 , 835, 087 .
f"-A Current Officers , Directors , Trustees , and Key Employees (List each person who was an officer, director, trustee,
or key employee at any time during the year even if they were not compensated.) (See the Instructions )
(B) Title and average hours (C) Compensation (D) Contributions to (E) Expense
(A) Name and address per week devoted (if not paid , employee benefit account and other
to position enter -0-) plans and deferred allowances
compensation plans
SEE ATTACHED SCHEDULE
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bAA rteAOiU i0m/05 Form 990 (2005)
Porm 990 (2005) NATIONAL FOOTBALL MUSEUM INC 34-0898576 Page 6
Part V-ACurrent Officers, Directors , Trustees, and Key Em p loyees (continued) Yes No
75a Enter the total number of officers, directors, and trustees permitted to vote on organization business as board meetings s- 24
b Are any officers, directors, trustees, or key employees listed in Form 990, Part V-A, or highest compensated employees
listed in Schedule A, Part I, or highest compensated professional and other independent contractors listed in Schedule
A , Part II-A or II-B , related to each other throu g h famil y or business relationshi p s) If 'Yes , ' attach a statement that
identifies the individuals and explains the relationship(s) 75b X
c Do any officers, directors, trustees, or key employees listed in form 990, Part V-A, or highest compensated employees
listed in Schedule A, Part I, or highest compensated professional and other independent contractors listed in Schedule
A , Part II-A or Il-B , receive com p ensation from an y other or g anizations , whether tax exem p t or taxable , that are related
to this organization through common supervision or common control? 75c X
Note. Related organizations include section 509(a)(3) supporting organizations.
If 'Yes,' attach a statement that identifies the individuals, explains the relationship between this organization and the
other organization(s), and describes the compensation arrangements, including amounts paid to each individual by each
related organization
d Does the organization have a written conflict of interest polic y ? 75d X
[Part V-8 Former Officers, Directors , Trustees , and Key Employees That Received Compensation or Other
Benefits (If any former officer, director, trustee, or key employee received compensation or other benefits (described below)
during the year, list that person below and enter the amount of compensation or other benefits in the appropriate column See
the instructions )
(B) Loans and (C) Compensation (D) Contributions to (E) Expense
Advances employee benefit account and other
(A) Name and address plans and deferred allowances
compensation plans

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Part VI Other Information (See the instructions Yes No


76 Did the organization engage in any activity not previously reported to the IRS' If 'Yes , '
attach a detailed description of each activity 76 X
77 Were any changes made in the organizing or governing documents but not reported to the IRS? 77 X
If 'Yes,' attach a conformed copy of the changes
78a Did the organization have unrelated business gross income of $1,000 or more during the year covered by this return? 78a X
b If 'Yes,' has it filed a tax return on Form 990 -T for this year? 78b N IA
79 Was there a liquidation , dissolution , termination , or substantial contraction durin g the
year? If 'Yes,' attach a statement 79 X
80a Is the organization related (other than by association with a statewide or nationwide or g anization) throu g h common
membership, governing bodies, trustees, officers, etc, to any other exempt or nonexempt organization? 80a X
b If 'Yes,' enter the name of the organization - PFHO F _EN S H_RINEES_ASS I STANCE_ FOUNDATION
_ _ - _ - _ and check whether it is XM exempt or Flnonexempt.
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81 a Enter direct and indirect political expenditures (See tine 81 instructions) 81 a 0.
b Did the or g anization file Form 1120-POL for this year? 81 b
BAA Form 990 (2005)

TEEA0106L 11/03/05
Form 990 2005 NATIONAL FOOTBALL MUSEUM INC 34-0898576 Pace
part V{ Other Information (continued) Yes No
82 a Did the organization receive donated services or the use of materials, equipment, or facilities at no charge or at
substantially less than fair rental value? 82a X

b If 'Yes,' you may indicate the value of these items here Do not include this amount as
revenue in Part I or as an expense in Part It. (See Instructions in Part III) 82b N/A
83a Did the organization comply with the public inspection requirements for returns and exemption applications? 83a X
b Did the organization comply with the disclosure requirements relating to quid pro quo contributions? 83b X
84a Did the organization solicit any contributions or gifts that were not tax deductible' 84a X

b If 'Yes,' did the organization include with every solicitation an express statement that such contributions or gifts were
not tax deductible' 84b N A
85 501(c)(4), (5), or (6) organizations a Were substantially all dues nondeductible by members' 85a N A
b Did the organization make only in-house lobbying expenditures of $2,000 or less? 85b N A
If 'Yes' was answered to either 85a or 85b, do not complete 85c through 85h below unless the organization received a
waiver for proxy tax owed for the prior year
c Dues, assessments, and similar amounts from members 85c N/A
d Section 162(e) lobbying and political expenditures 85d N/A
e Aggregate nondeductible amount of section 6033(e)(1)(A) dues notices 85e N/A
f Taxable amount of lobbying and political expenditures (line 85d less 85e) 85f N/A
g Does the organization elect to pay the section 6033(e) tax on the amount on line 85f' 85g N A
In If section 6033(e)(1)(A) dues notices were sent, does the organization agree to add the amount on line 85f to its reasonable estimate of
dues allocable to nondeductible lobbying and political expenditures for the following tax year' 85h N A
86 501(c)(7) organizations Enter: a Initiation fees and capital contributions included on
line 12 86a N/A
b Gross receipts, included on line 12, for public use of club facilities 86b N/A
87 501(c)(12) organizations Enter. a Gross income from members or shareholders 87a N/A

b Gross income from other sources. (Do not net amounts due or paid to other sources
against amounts due or received from them ) 87b N/A
88 At any time during the year, did the organization own a 50% or greater interest in a taxable corporation or partnership,
or an entity disregarded as separate from the organization under Regulations sections 301.7701-2 and 301 7701-37
If 'Yes,' complete Part IX 88 X
89a 501(c)(3) organizations Enter Amount of tax imposed on the organization during the year under
section 4911 ^ ; section 4912 ^ 0 . , section 4955 ^ -0.
--------- -0. --------- ---------
b 501(c)(3) and 501(c)(4) organizations Did the organization engage in any section 4958 excess benefit transaction
during the year or did it become aware of an excess benefit transaction from a prior year? If 'Yes,' attach a statement
explaining each transaction 89b X
c Enter. Amount of tax imposed on the organization managers or disqualified persons during the
year under sections 4912, 4955, and 4958 ^ 0.
d Enter: Amount of tax on line 89c, above, reimbursed by the organization ^ 0.
90a List the states with which a copy of this return is filed ^ OH
----------------------------- ---
b Number of employees employed in the pay period that includes March 12, 2005 (See Instructions) 190b{ 52
91 a The books are in care of ^ BILL _ ___ _ _ _ _ _ Telephone number ^ 330-456-8207
ALLENW,- -----------------
Located at ^ 2121 GEORGE HALAS DR CANTON _0H_ ZIP +4 ^ 44708-2630
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b At any time during the calendar year, did the organization have an interest in or a signature or other authority over a -711 No
financial account in a foreign country (such as a bank account, securities account, or other financial account)? 91 b X
If 'Yes,' enter the name of the foreign country _ _ __ -
----------------------------
See the instructions for exceptions and filing requirements for Form TD F 90-22.1, Report of Foreign Bank and
Financial Statements
c At any time during the calendar year, did the organization maintain an office outside of the United States? 91 c X
If 'Yes,' enter the name of the foreign country _ _ -_ _ __ _ -
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92 Section 4947(a)(1) nonexempt charitable trusts filing Form 990 in lieu of Form 1041- Check here N/A ^ F]
and enter the amount of tax-exempt interest received or accrued during the tax year 92 I N/A
BAA Form 990 (2005)

TEEA0107L 02/03/06
r, Form 990 2005 NATIONAL FOOTBALL MUSEUM INC 34-0898576 Paoe 8
02rf VII Analvcic of Incnme - Prnducina Activities (See the instructions )
Unrelate d business income Excluded by se ction 512, 513, or 514 (E)
Note: nter gross amounts unless (A) (B) (C) (D) Related or exempt
otherw se indicated Business code Amount Exclusion code Amount function income
93 Program service revenue
a FEES COLLECTED ADMIS 1,480,442.
It
c
c
e
f Medicare/Medicaid payments
c Fees & contracts from government agencies
94 Membership dues and assessments 3 9,300.1
95 Interest on savings & temporary cash invmnts 14 2,371*
96 Dividends & interest from securities 14 52,746.
97 Net rental income or ( loss) from real estate
a debt-financed property
It not debt-financed property 16 3,990.
98 Net rental income or (loss ) from pers prop
99 Other investment income
100 Gain or (loss) from sales of assets
other than inventory 802.
101 Net income or ( loss) from special events 1 839,388.
102 Gross profit or (loss ) from sales of inventory 1,112 , 636.
103 Other revenue a
b ROYALTIES 15 91,885.
c SPECIAL GROUP INCOME 404,035.
d TRAVELING EXHIBIT INC 37,500.
e VENDING MACH COMM, ET 3 45,445.
104 Subtotal ( add columns ( B), (D), and (E)) 1,045,125. 3, 035, 415.
105 Total (add line 104, columns (B), (D), and (E)) W 4, UbU, 54U .
Note : Line 105 D lus line Id. Part 1. should equal the amount on line 12, Part
Part Vlll Relationshi p of Activities to the Accom p lishment of Exem pt Purp oses (See the instructions)
Line No . Explain how each activity for which income is reported in column (E) of Part VII contributed importantly to the accomplishment
W of the organization's exempt purposes (other than by providing funds for such purposes).
See Statement 12

Part IX Information Re g ardin g Taxable Subsidiaries and Disreg arded Entities (See the instructions)
(A) (B) (C) (D) (E)
Name, address, and EIN of corporation, Percentage of Nature of activities Total End-of-year
partnership, or disregarded entity ownership interest income assets
N/A %

Fart X I Information Regarding 1 ransters Associated With Personal 13enetit Contracts (See the Instructions )
a Did the organization, during the year, receive any funds, directly or Indirectly, to pay pr 7
b Did the organization, d g the year, pay premiums, directly or Inds
Note : If 'Yes' to (b), Ill F m 8870 and Form 4720 (see fnstructfo
Un enaides f p ury, I declare that I have examm i return c ing
co ct , d p{ete Declaration of preparer ( er th offic

Please ^ (/^^^
Sign Signa e o fficer
Here ^ 1,cy.1
punt name

Paid s
preparer's
ignature
signature ^
Pre / mil/ ///1 `///

p arer's Firm' s name (or ` Mestel, Long & Schrade, Inc.


Use emrloyed ),t ^ 116 Cleveland Ave. N.W., #52
Only address, and
+4
Canton, OH 44702
BAA
0MB No 1545 OC1 7
Organization Exempt Under
• SCHEDULE A Section 501 (c)(3)
(Form 990 or 990-EZ)
(Except Private Foundation) and Section 501(e), 501(f), 501(k),
501(n), or 4947(axl) Nonexempt Chartable Trust
Supplementary Information - (See separate instructions.)
2005
Department of the Treasury
Internal Revenue Service MUST be completed by the above organizations and attached to their Form 990 o r 9 90- E Z
Name of the organization Employer identification number
NATIONAL FOOTBALL MUSEUM INC
PRO FOOTBALL HALL OF FAME 134-0898576
dart t Compensation of the Five Highest Paid Employees Other Than Officers , Directors, and Trustees
(See instructions. List each one If there are none, enter 'None ')
(a) Name and address of each (b) Title and average (c) Compensation (d) Contributions (e) Expense
employee paid more hours per week to employee benefit account and other
than $50,000 devoted to position plans and deferred allowances
compensation

-See-Statement 13 - - - - - - - - - - - -
103,025. 21,140. 0.
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Total number of other employees paid


over $50,000 0
[PartII - A ^ Compensation of the Five Highest Paid Independent Contractors for Professional Services
(See Instructions. List each one (whether individuals or firms). If there are none, enter 'None ')

(a) Name and address of each independent contractor paid more than $50,000 (b) Type of service I (c) Compensation

None
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Total number of others receiving over


$50,000 for professional services 0
PartIt --- B Compensation of the Five Highest Paid Independent Contractors for Other Services
(List each contractor who performed services other than professional services, whether individuals or firms If there are none,
enter 'None ' See instructions.)

(a) Name and address of each independent contractor paid more than $50,000 (b) Type of service I (c) Compensation

None
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Total number of other contractors receiving


over $50,000 for other services 0
BAA For Paperwork Reduction Act Notice , see the Instructions for Form 990 and Form 990 -E7- Schedule A (Form 990 or 990-EZ) 2005

TEEAD401L 08/09/05
.+

'f Schedule A (F orm 990 or 990-E Z) 2005 NATIONAL FOOTBALL MUSEUM INC 34-0898576 Pacle2
Part (U Statements About Activities (See instructions) Yes No
1 During the year, has the organization attempted to influence national, state, or local legislation, including any attempt
to influence public opinion on a legislative matter or referendum? If 'Yes,' enter the total expenses paid
or incurred in connection with the lobbying activities ' $ N/A
(Must equal amounts on line 38, Part VI-A, or line i of Part VI-B) 1 X
Organizations that made an election under section 501(h) by filing Form 5768 must complete Part VI-A Other
organizations checking 'Yes' must complete Part VI-B AND attach a statement giving a detailed description of the
lobbying activities.
2 During the year, has the organization, either directly or indirectly, engaged in any of the following acts with any
substantial contributors, trustees, directors, officers, creators, key employees, or members of their families, or with any
taxable organization with which any such person is affiliated as an officer, director, trustee, majority owner, or principal
beneficiary? (if the answer to any question is 'Yes,' attach a detailed statement explaining the transactions )

See Statement 14
a Sale, exchange, or leasing of property? 2a X

b Lending of money or other extension of credit? 2b X

c Furnishing of goods, services, or facilities? 2c X


See Form 990, Part V
d Payment of compensation (or payment or reimbursement of expenses if more than $1,000)? 2d X

e Transfer of any part of its income or assets? 2e X


3a Do you make grants for scholarships, fellowships, student loans, etc? (If 'Yes,' attach an
explanation of how you determine that recipients qualify to receive payments) 3a X
b Do you have a section 403(b) annuity plan for your employees? 3b X
c During the year, did the organization receive a contribution of qualified real property interest under section 170(h)' 3c X
4a Did you maintain any separate account for participating donors where donors have the right to provide advice
on the use or distribution of funds? 4a X
b Do you provide credit counseling, debt management, credit repair, or debt negotiation services' 4b X

Part Reason for Non-Private Foundation Status (See instructions)


The organization is not a private foundation because it is (Please check only ONE applicable box )
5 A church , convention of churches , or association of churches Section 170(b)(1)(A)(i)
6 A school Section 170(b)(1)(A)( ii). (Also complete Part V )
7 A hospital or a cooperative hospital service organization Section 170 (b)(1)(A)(iii).
8 A Federal , state, or local government or governmental unit Section 170 (b)(1)(A)(v).
9 A medical research organization operated in conjunction with a hospital . Section 170(b)(1)(A)( iii) Enter the hospital's name, city,
and state ' ,_____________________________
10 An organization operated for the benefit of a college or university owned or operated by a governmental unit Section 170(b)(1)(A)(iv).
(Also complete the Support Schedule in Part IV-A.)
11 a ❑
X An organization that normally receives a substantial part of its support from a governmental unit or from the general public
Section 170(b)(1)(A)(vi) (Also complete the Support Schedule in Part IV-A )
11 b U A community trust Section 170(b)(1)(A)(vi) (Also complete the Support Schedule in Part IV-A.)
12 An organization that normally receives (1) more than 33-1131/6 of its support from contributions, membership fees, and gross receipts
from activities related to its charitable, etc, functions - subject to certain exceptions, and (2) no more than 33-1131/6 of its support
from gross investment income and unrelated business taxable income (less section 511 tax) from businesses acquired by the
organization after June 30, 1975 See section 509(a)(2). (Also complete the Support Schedule in Part IV-A )
13 U An organization that is not controlled by any disqualified persons (other than foundation managers) and supports organizations
described in (1) lines 5 through 12 above, or (2) section 501 c)(4), (5), or (6), if they meet the test of section 509(a)(2) Check the
box that describes the type of supporting organization ' [I Type
1 F] Type 2 MType 3
Provide the following information about the supported organizations. (See instructions )

(a) Name(s) of supported organization(s) (b) numeber


l frLine

14 n An organization organized and operated to test for public safety Section 509(a)(4). (See instructions )
BAA TEEAD402L 08ro9ro5 Schedule A (Form 990 or Form 990-EZ) 2005
Schedule A orm 990 or 990-E Z) 2005 NATIONAL FOOTBALL MUSEUM INC 34-0898576 Page 3
art IV-A Support Schedule (Complete only if you checked a box on line 10, 11, or 12) Use cash method of accounting.
Note: You may use the worksheet in the instructions for converting from the accrual to the cash method of accounting
Calendar year (or fiscal year (a) (b) (c) (d) (e)
beginning in) ^ 2 0 04 2 0 03 2002 2001 Total
15 Gifts, grants, and contributions
received (Do not include
unusual rants. See line 28 830, 965. 687 695. 710 r _ 940. 598, 852. 2 828, 452.
16 Membershi p fees received 0.
17 Gross receipts from admissions,
merchandise sold or services performed,
or furnishing of facilities in any activity
that is related to the organization's
charitable, etc, purpose 7, 060, 020. 6 279, 754. 6, 354, 001. 5, 741, 491. 25, 435, 266.
18 Gross income from interest , dividends,
amounts received from payments on
securities loans ( section 512(a)(5)),
rents, royalties, and unrelated business
taxable income ( less section 511 taxes)
from businesses acquired by the organ-
ization after June 30, 1975 317, 092. 159, 545. 136, 388. 180 872. 793,897.
19 Net income from unrelated business
activities not included in line 18 0.
20 Tax revenues levied for the
organization's benefit and
either paid to it or expended
on its behalf 0.
21 The value of services or
facilities furnished to the
organization by a governmental
unit without charge Do not
include the value of services or
facilities generally furnished to
the p ublic without char g e 0.
22 Other income. Attach a
schedule Do not include
gain or (loss) from sale of
capital assets 0.
23 Total of lines 15 through 22 8, 208, 077. 7,126, 994. 7, 201, 329. 6, 521, 215. 29,057,615.
24 Line 23 minus line 17 1,148,057/. 847, 240. 847, 328. 779, 724. 3, 622, 349.
25 Enter s%ofline 23 82,081. 71,270. 72,013. 65,212.
26 Organizations described on lines 10 or 11: a Enter 2% of amount in column (e), line 24 ^ 26a 72,447.
b Prepare a list for your records to show the name of and amount contributed by each person ( other than a governmental unit or publicly
supported organization ) whose total gifts for 2001 through 2004 exceeded the amount shown in line 26a. Do not file this list with your
return. Enter the total of all these excess amounts ^ 26b 487, 320.
c Total support for section 509(a)(1) test: Enter line 24, column (e) ^ 26c 3 622 349.
d Add Amounts from column (e) for lines- 18 793, 897. 19
22 26b 487 , 320. 26d 1,281,217.
e Public support (line 26c minus line 26d total) ^ 26e 2, 341,132.
I Public su pport percentage (line 26e (numerator) divided by line 26c (denominator)) ^ 26f 64.63 %
27 Organizations described on line 12: N/A
a For amounts included in lines 15, 16, and 17 that were received from a 'disqualified person,' prepare a list for your records to show the
name of, and total amounts received in each year from, each 'disqualified person .' Do not file this list with your return . Enter the sum of
such amounts for each year
(2004) ------------ (2003)------------ (2002) ------------ (2001)
------------
bFor any amount included in line 17 that was received from each person (other than 'disqualified persons'), prepare a list for your records
to show the name of, and amount received for each year, that was more than the larger of (1) the amount on line 25 for the year or (2)
$5,000 (Include in the list organizations described in lines 5 through 11 b, as well as individuals) Do not file this list with your return.
After computing the difference between the amount received and the larger amount described in (1) or (2), enter the sum of these
differences (the excess amounts) for each year
(2004)
----------- (2003)------------(2002)------------ (2001)------------
c Add Amounts from column (e) for lines 15 16
17 20 21 27c
d Add Line 27a total and line 27b total
e Public support (line 27c total minus line 27d total) ^
f Total support for section 509(a)(2) test Enter amount from line 23, column (e) ^ I 27f
g Public support percentage (line 27e (numerator) divided by line 27f (denominator)) ^ %
h Investment income percentage (line 18, column (e) (numerator) divided by line 27f (denominator)) ^ %
28 Unusual Grants : For an organization described in line 10, 11, or 12 that received any unusual grants during 2001 through 2004, prepare a
list for your records to show, for each year, the name of the contributor, the date and amount of the grant, and a brief description of the
nature of the grant . Do not file this list with your return . Do not include these grants in line 15
BAA TEEA0403L 02/03/06 Schedule A (Form 990 or 990-EZ) 2005
Schedule A i 'orm 990 or 990-EZ) 2005 NATIONAL FOOTBALL MUSEUM INC 34-0898576 Page 4
Private School Questionnaire (See instructions.)
(To be completed ONLY by schools that checked the box on line 6 in Part IV) A
Yes No

29 Does the organization have a racially nondiscriminatory policy toward students by statement in its charter, bylaws,
other governing instrument, or in a resolution of its governing body? 29

30 Does the organization include a statement of its racially nondiscriminatory policy toward students in all its brochures,
catalogues, and other written communications with the public dealing with student admissions, programs,
and scholarships? 30

31 Has the organization publicized its racially nondiscriminatory policy through newspaper or broadcast media during
the period of solicitation for students, or during the registration period if it has no solicitation program, in a way that
makes the policy known to all parts of the general community it serves' 31
If 'Yes,' please describe, if 'No,' please explain (If you need more space, attach a separate statement )

---------------------
---------------------
---------------------
---------------------
32 Does the organization maintain the following-
a Records indicating the racial composition of the student body, faculty, and administrative staff? 132a

b Records documenting that scholarships and other financial assistance are awarded on a racially
nondiscriminatory basis2 32b

c Co p ies of all catalogues , brochures , announcements, and other written communications to the public dealing
with student admissions , programs , and scholarships? 32c
d Copies of all material used by the organization or on its behalf to solicit contributions? 32d

If you answered 'No' to any of the above, please explain. (If you need more space, attach a separate statement.)

33 Does the organization discriminate by race in any way with respect to

a Students' rights or privileges? I 33a

b Admissions policies?

c Employment of faculty or administrative staff? 1 33c

d Scholarships or other financial assistance? 133d

e Educational policies' 133e

f Use of facilities? 1 33f

g Athletic programs? 1 33

h Other extracurricular activities' 133h

If you answered 'Yes' to any of the above, please explain (If you need more space, attach a separate statement )

34a Does the organization receive any financial aid or assistance from a governmental agency? 134a

b Has the organization ' s right to such aid ever been revoked or suspended? 34
If you answered ' Yes' to either 34a or b, please explain using an attached statement

35 Does the organization certify that it has complied with the applicable requirements of
sections 4 01 throu gh 4 05 of Rev Proc 75 - 50, 1975-2 C B. 587, covering racial
nondiscrimination' If 'No,' attach an explanation. 35
BAA TEEAD404L oaroaros Schedule A (Form 990 or
1

Schedule A (Form 990 or 990-E Z) 2005 NATIONAL FOOTBALL MUSEUM INC 34-0898576 Pa g e 5
ad VI-A Lobbying Expenditures by Electing Public Charities (See instructions.)
(To be completed ONLY by an eligible organization that filed Form 5768) N/A
Check -- a I l if the organization belongs to an affiliated group Check ^ b I if you checked ' a' and ' limited control ' provisions apply
(a) (b)
Limits on Lobbying Expenditures Affiliated group To be completed
totals for ALL cons
(The term 'expenditures' means amounts paid or incurred ) or anizatiti
36 Total lobbying expenditures to influence public opinion (grassroots lobbying) 36
37 Total lobbying expenditures to influence a legislative body (direct lobbying) 37
38 Total lobbying expenditures (add lines 36 and 37) 38
39 Other exempt purpose expenditures 39
40 Total exempt purpose expenditures (add lines 38 and 39) 40
41 Lobbying nontaxable amount Enter the amount from the following table -
If the amount on line 40 is - The lobbying nontaxable amount is -
Not over $500,000 20% of the amount on line 40
Over $500,000 but not over $1,000,000 $100,000 plus 15% of the excess over $500,000
Over $1,000,000 but not over $1,500,000 $175,000 plus 10% of the excess over $1,000,000 41
Over $1,500,000 but not over $17,000,000 $225,000 plus 5% of the excess over $1,500,000
Over $17,000,000 $1,000,000
42 Grassroots nontaxable amount (enter 25% of line 41) 42
43 Subtract line 42 from line 36 Enter -0- if line 42 is more than line 36 43
44 Subtract line 41 from line 38, Enter -0- if line 41 is more than line 38 44
Caution: If there Is an amount on either line 43 or line 44, you must file Form 4720

4 -Year Averaging Period Under Section 501(h)


(Some organizations that made a section 501(h) election do not have to complete all of the five columns below
See the instructions for lines 45 through 50 )

Lobbying Expenditures Dunng 4 -Year Averaging Period

Calendar year (a) (b) (c) (d) (e)


(or fiscal year 2005 2004 2003 2002 Total
beginning in)

45 Lobbying nontaxable
amount

46 Lobbying ceilin g amount


(150 /o of line 45(e))

47 Total lobbying
ex p enditures

48 Grassroots non-
taxable amount

49 Grassroots ceiling amount


(l50% of Ime 48(e))

50 Grassroots lobbying
expenditures
[Part V!!P I Lobbying Activity by Nonelecting Public Charities
(For reporting only by organizations that did not complete Part VI-A) (See instructions)
N/A
During the year, did the organization attempt to influence national, state or local legislation, including any
attempt to influence public opinion on a legislative matter or referendum, through the use of Yes No Amount

a Volunteers
b Paid staff or management (Include compensation in expenses reported on lines c through h.)
c Media advertisements
d Mailings to members, legislators, or the public
e Publications, or published or broadcast statements
f Grants to other organizations for lobbying purposes
g Direct contact with legislators, their staffs, government officials, or a legislative body
h Rallies, demonstrations, seminars, conventions, speeches, lectures, or any other means
i Total lobbying expenditures (add lines c through h.) L i
If 'Yes' to any of the above, also attach a statement giving a detailed description of the lobbying activities.
BAA Schedule A (Form 990 or 990 EZ) 2005

TEEAD405L 08/08/05
ti

Schedule A (F orm 990 or 990 - E Z) 2005 NATIONAL FOOTBALL MUSEUM INC 34-0898576 Pa g e 6
art V[[ Information Regarding Transfers To and Transactions and Relationships With Noncharitable
Exempt Organizations (See instructions)
51 Did the reporting organization directly or indirectly engage in any of the following with any other organization described in section 501( c)
of the Code (other than section 501(c)(3 ) organizations) or in section 527, relating to political organizations?
a Transfers from the reporting organization to a noncharitable exempt organization of Yes No
()Cash 51 a (i ) X
(ii)Other assets a u X
b Other transactions
(i)Sales or exchanges of assets with a noncharitable exempt organization b i X
(ii)Purchases of assets from a noncharitable exempt organization b ii X
(iii)Rental of facilities , equipment, or other assets. b iu X
(iv) Reimbursement arrangements b iv X
(v)Loans or loan guarantees b (v) X
(vi)Performance of services or membership or fundraising solicitations b (vi) X
c Sharing of facilities, equipment, mailing lists, other assets , or paid employees c X
d If the answer to any of the above is 'Yes ,' com p lete the following schedule Column (b) should always show the fair ma rket value of
the g oods, other assets, or services given by the re p ortin or g anization If the or g anization received less than fair mar ket value i n
an transaction or sharin g arrangement, show in column d the value of the g oods, other assets, or services received
(a) (b) (c) (d)
Line no Amount involved Name of noncharitable exempt organization Description of transfers, transactions, and sharing arrangements

N/

52a Is the organization directly or indirectl y affiliated with, or related to, one or more tax - exempt organizations
described in section 501 (c) of the Code (other than section 501(c)(3)) or in section 527 0.
F1 Yes a No

BAA Schedule A (Form 990 or 990-EZ) 2005

TEEA0406L 08/08/05
2005 Federal Statements Page 1
NATIONAL FOOTBALL MUSEUM INC
PRO FOOTBALL HALL OF FAME 34-0898576

Statement 1
Form 990, Part I, Line 8
Net Gain (Loss) from Noninventory Sales

Publicly Traded Securities

Gross Sales Price: 29,809.


Cost or Other Basis: 29,007.

Total Gain (Loss) Publicly Traded Securities 802.

Total Net Gain (Loss) From Noninventory Sales 802.

Statement 2
Form 990, Part I, Line 9
Net Income (Loss) from Special Events

Less Less Net


Gross Contri- Gross Direct Income
Special Events Receipts butions Revenue Expenses (Loss)

ANNUAL HALL OF FAME WEEK EVENTS


2,843,169. 0. 2,843,169. 2 , 003,781. 839,388.
T ota l 28 4 3 1 69 . $ 0. 2843169. 2003781. 83 ,388.

Statement 3
Form 990, Part I , Line 10
Gross Profit (Loss) From Sales Of Inventory

$ 3,762,041.

Gross Sales 3,762,041.


Less Returns & Allowances 0.
Net Sales $ 3,762,041.
Less Cost Of Goods Sold 2 , 649 , 405 .
Gross Profit From Sales Of Inventory 1,112, 6 3-67.

Statement 4
Form 990 , Part I, Line 20
Other Changes in Net Assets or Fund Balances

PRIOR PERIOD ADJUSTMENT $ -663,111.


UNREALIZED LOSS ON INVESTMENTS -28 , 043.
Total -691,15T-.
2005 Federal Statements Page 21
NATIONAL FOOTBALL MUSEUM INC
PRO FOOTBALL HALL OF FAME 34-08985761

Statement 5
Form 990, Part II, Line 43
Other Expenses

(A) (B) (C) (D)


Program Management
Total Services & General Fundraising
ARCHIVES & INFO CTR SUP & EXP 15,416. 15,416.
AUDIO/VISUAL SUPPLIES & EXP 174,019. 174,019.
BAD DEBTS 38,021. 38,021.
BEST OF YESTERDAY & TODAY EXP 27,545. 27,545.
BUILDING MAINTENANCE & EXPENSE 287,254. 272,892. 14,362.
COMMUNICATIONS/MEDIA RELATIONS 39,499. 39,499.
DEVELOPMENT 162,966. 162,966.
EDUCATIONAL PROGRAMS 18,716. 18,716.
INSIDER CLUB EXPENSE 13,517. 13,517.
INSURANCE - FIRE, ETC 113,246. 39,636. 73,610.
INTERIOR DISPLAY EXPENSE 115,144. 115,144.
INTERNET 4,326. 4,326.
INVESTMENT EXPENSE 5,169. 5,169.
MARKETING/PROMO - MUSEUM ACTIV 344,297. 344,297.
MISCELLANEOUS 6,713. 6,713.
PHOTOGRAPHY CONTEST & EXPENSE 55,701. 55,701.
PROFESSIONAL - OTHER 118,985. 118,985.
PUBLIC RELATIONS 33,940. 27,152. 6,788.
RETIREMENT EXPENSE 17,828. 17,828.
SELECTORS EXPENSE 13,282. 13,282.
SPECIAL GROUP EXPENSE 242,675. 242,675.
TAXES - REAL ESTATE 8,677. 8,677.
TRAVELING EXHIBIT EXPENSE 19,968. 19,968.
WATER 3 459. 3 459.
Total 1,880,363. 1,780,434. 99,929. 0.

Statement 6
Form 990, Part IV, Line 54
Investments - Securities

Valuation
Corporate Stocks Method Amount
COMMON STOCKS Market Value $ 327,948.

Total 32 7 ,9 8.

Valuation
Other Publicly Traded Securities Method Amount
JP MORGAN HIGH YIELD BOND FUND Market Value 78,496.
MUTUAL FUNDS Market Value 505,687.

Total 584,183.

Valuation
Other Securities Method Amount
ENDOWMENT FUND MGD BY STARK COMM FOUND Market Value 359,457.

Total 359,457.
2005 Federal Statements Page 3
NATIONAL FOOTBALL MUSEUM INC
PRO FOOTBALL HALL OF FAME 34-0898576

Statement 6 (continued)
Form 990, Part IV , Line 54
Investments - Securities

Valuation
U.S. Government Obligations Method Amount
US TREASURY NOTES Market Value $ 148,807.
FEDERAL AGENCY NOTES Market Value 148,125.

Total 96,932.

Total Investments - Securities 1,568,520,

Statement 7
Form 990, Part IV, Line 55b
Investments - Land , Buildings , and Equipment

Accum. Book
Category Basis Deprec. Value
Buildings $ 67,580. $ 67,580. $ 0.
Land 68 900. 68 , 900.
Total 136, 80. 67,580. 68,900.

Statement 8
Form 990 , Part IV, Line 57
Land , Buildings , and Equipment

Accum. Book
Category Basis Deprec. Value
Furniture and Fixtures $ 853,229. $ 510,589. $ 342,640.
Machinery and Equipment 830,299. 671,711. 158,588.
Buildings 15,111,331. 7,010,106. 8,101,225.
Improvements 1,090,590. 602,568. 488,022.
Land 1,025,697. 1,025,697.
Miscellaneous 1 040 208 . 0. 1 , 040 , 208.
Total 19,'951,'3 T --8-,7-9-4-,-9 11,1 ,380.

Statement 9
Form 990, Part IV, Line 58
Other Assets

DONATED MEMORABILIA (NET) $ 2,339,811.


STADIUM IMPROVEMENTS (NET) 66 , 663.
Total 2, 06, 4.
.0
. 1-1
V1
2005 Federal Statements Page 4
NATIONAL FOOTBALL MUSEUM INC
PRO FOOTBALL HALL OF FAME 34-0898576

Statement 10
Form 990 , Part IV-A, Line b(4)
Other Amounts

COST OF GOODS SOLD $ 2,649,405.


RENTAL EXPENSES 1,410.
SPECIAL EVENTS DIRECT EXPENSES 1 , 994 , 218.
Total 4,645,033.

Statement 11
Form 990 , Part IV-B, Line b(4)
Other Amounts

COST OF GOODS SOLD $ 2,649,405.


RENTAL EXPENSES 1,410.
SPECIAL EVENTS DIRECT EXPENSES 1 , 994 , 218.
Total 4,645,OT-3-.

Statement 12
Form 990 , Part VIII
Relationship of Activities to the Accomplishment of Exempt Purposes

Line Explanation of Activities


93a FEES COLLECTED FOR ADMISSION ENABLE VISITORS TO VIEW EXHIBITS DESIGNED TO
EDUCATE THE PUBLIC ON THE HISTORY AND TRADITION OF PROFESSIONAL FOOTBALL
ARE RELATED TO THE MUSEUM'S EXEMPT PURPOSE.

102 MERCHANDISE SOLD IN THE ORGANIZATION'S MUSEUM SHOP ENHANCES AND


SUPPLEMENTS THE VISITORS' UNDERSTANDING AND APPRECIATION OF THE HALL OF
FAME, THE TEAMS THAT COMPRISE THE NATIONAL FOOTBALL LEAGUE AND THE
INDIVIDUALS AFFILIATED WITH SUCH TEAMS, AND THE SPORT OF PROFESSIONAL
FOOTBALL AS A NATIONAL TRADITION AND AS A PART OF OUR VALUE SYSTEM AND WAY
OF LIFE. SALES OF MERCHANDISE FROM THE MUSEUM SHOP THEREFORE CONTRIBUTE
IMPORTANTLY TO THE ACCOMPLISHMENT OF THE MUSEUM'S EDUCATIONAL PURPOSES.

103c MAKING THE MUSEUM AVAILABLE FOR SPECIAL GROUP ACTIVITIES FURTHERS ITS
EXEMPT PURPOSE BY EXPOSING THE MUSEUM'S COLLECTION TO A BROADER SECTION OF
THE GENERAL PUBLIC.

103d AMOUNTS RECEIVED FROM TRAVELING EXHIBITS OF THE HALL OF FAME FURTHERS ITS
EDUCATIONAL PURPOSES BY INCREASING PUBLIC AWARENESS OF THE SPORT OF
PROFESSIONAL FOOTBALL, ITS HISTORY AND ROLE IN AMERICAN SOCIETY AND THE
HISTORY OF THE PRO FOOTBALL HALL OF FAME.
t.

2005 Federal Statements Page 5


NATIONAL FOOTBALL MUSEUM INC
PRO FOOTBALL HALL OF FAME 34-0898576

Statement 13
Schedule A, Part I
Compensation of Five Highest Paid Employees

Title & Average Compen- Contributio Expense


Name and Address Hours Worked sation EBP & DC
TAMMY OWENS EXECUTIVE ASST 52,259. 16,518. 0.
7540 CELINA ST NW MASSILLON, 40
OH 44646

TAMMY SMITH CONTROLLER 50,766. 4,622. 0.


10822 HAZELVIEW AVE NE 40
ALLIANCE, OH 44601

Total 1 0 3,02 5. 21,1-40*' 0.

Statement 14
Schedule A , Part III, Line 2
Transactions with Trustees , Directors, Etc.

SCHEDULE A - PART III - QUESTION 2a


RICHARD KEMPTHORN - KEMPTHORN AUTOMOBILE COMPANIES
AUTOMOBILE LEASING, REPAIRS & AIRCRAFT CHARTER SERVICE
SCHEDULE A - PART III - QUESTION 2c
RONALD DOUGHERTY & RANDALL HUNT - KRUGLIAK, WILKINS & DOUGHERTY CO, LPA
LEGAL FEES
STEVE DEUBLE - MASSILLON PLAQUE CO
SALES OF PLAQUES, ETC
Y
2005 Federal Supporting Detail Page 1
NATIONAL FOOTBALL MUSEUM INC
PRO FOOTBALL HALL OF FAME 34-0898576

Stmt. of Functional Expenses (990)


Book depreciation (see Screen 38)[O]
LAND IMPROVEMENTS (STRAIGHT LINE) $ 79,442.
BUILDINGS (STRAIGHT LINE) 154,502.
BUILDING EQUIPMENT (STRAIGHT LINE) 21,265.
BUILDING INTERIORS (STRAIGHT LINE) 364,337.
OFFICE FURNITURE & EQUIPMENT (STRAIGHT LINE) 103,823.
AUDIO/VISUAL EQUIPMENT (STRAIGHT LINE) 66,148.
DONATED MEMORABILIA (STRAIGHT LINE) 51,426.
LESS: DEPR CLAIMED IN PART I - LINE 10b (STRAIGHT LINE) -40,041.
Total 800,902.

Balance Sheet
Prepaid expenses and deferred charges

PREPAID EXPENSES, ETC $ 100,710.


MEMBERSHIPS, DEPOSITS, ETC 12,535.
Total 113,2

Balance Sheet
Miscellaneous

CONSTRUCTION IN PROGRESS $ 248,714.


CONSTRUCTION IN PROGRESS - BRIDGE 791 494 .
Total 1,040,208.

Balance Sheet
Accounts payable and accrued expenses
ACCOUNTS PAYABLE $ 434,009.
ACCRUED EXPENSES 108,753.
DEFERRED COMPENSATION 130 148.
Total 672 , 9 10.
I, •

NATIONAL FOOTBALL MUSEUM, INC.


FORM 990, PART V-A
SCHEDULE OF CURRENT OFFICERS , DIRECTORS , TR USTEES & KEY EMPLOYEES

Title/Average Contributions Expense


Name/Address (A) Hours per Week ( B) Compensation (C) Benefit Plans ( D) Account (E)

John Muhlbach Chairman of Board 15,000 0 0


2714 Mill Ridge Path NE Interim Director Apr-June
Massillon, Ohio 44646 Apr-June 15-20, Other 3hrs

Judge David Dowd Vice President/ Board Member 0 0 0


7231 Shady Hollow Drive NW 2 hrs
Canton, Ohio 44718

David Robinson Secretary/Board Member 0 0 0


406 S Rose Blvd 2 hrs
Akron, Ohio 44320

Roger Bettis Treasurer/Board Member 0 0 0


7084 Alliance Rd. 2 hrs
Malvern, OH 44644

K. S . Adams Board Member 0 0 0


Tennessee Titans 1 hr
460 Great Circle Rd.
Nashville TN 37228

William Belden Jr Board Member 0 0 0


3002 Woodcliff Dr NW 2 hrs
Canton, Ohio 44718

Pat Bowlen Board Member 0 0 0


Denver Broncos 1 hr
13655 Broncos Pkwy.
Englewood, CO 80112

Ted Boyd Board Member 0 0 0


2630 Fox Hill NW 2 hrs
Canton, OH 44708

Steve Deuble Board Member 0 0 0


2815 Midvale Rd. NE 2 hrs
Canton, Ohio 44708

Ron Dougherty Board Member 20,000 0 0


340 Lakecrest St. NW Interim Director July-Dec
Canton, Ohio 44709 July-Dec 15-20, Other 3 hrs

Peter R. Elliott Board Member 7,829 6,066 14,454


3003 Dunbarton Drive 2 hrs
Canton, Ohio 44708

Ernie Green Board Member 0 0 0


1785 Big Hill 2 hrs
Dayton, OH 45439
IV

LLmar Hunt Board Member 0 0 0


1601 Elm St, Suite 4000 1 hr
Dallas, TX 75201

Randall Hunt Board Member 0 0 0


Knighak, Wilkins, Gnffiths & Dougherty 2 hrs
4775 Munson St NW
P.O. Box 36963
Canton, OH 44735

Donald Jakeway Board Member 0 0 0


3342 Canopy Dr. 2 hrs
Dewitt, MI 48820

Richard Kempthorn Board Member 0 0 0


5160 Strausser NW 2 hrs
North Canton, Ohio 44720

Willie Lanier Board Member 0 0 0


2911 W. Brigstock Rd 1 hrs
Midlothian, VA 23113

Robert Mahoney Board Member 0 0 0


6274 Bertrum Ave. NW 2 hrs
P.O. Box 3043
North Canton, Ohio 44720

Bernard McRae Board Member 0 0 0


212 W Washington Blvd. 2hrs
Unit 1512
Chicago, IL 60606

Jim Nevels Board Member 0 0 0


1646 W. Chester Pike Suite 9 1 hr
West Chester, PA 19382

Merlin Olsen Board Member 0 0 0


P.O.Box 3148 1hr
6851 Silver Lake Dr.
Park City, UT 84060

Dan Rooney Board Member 0 0 0


Pittsburgh Steelers 1 hr
3400 S. Water St.
Pittsburgh, PA 15203

Thomas Schervish Board Member 0 0 0


Stark Management Services Inc 2 hrs
330 Third St. NW
Canton, OH 44702

Gary Smith Board Member 0 0 0


3262 Stillwater Ave. 2 hrs
Canton, OH 44708
Paul Tagliabue Board Member 0 0 0
NFL 1 hr
280 Park Ave
New York, NY 10017

John W. Bankert Executive Director 89,714 22,602 7 , 251


1021 Field St NW 40 hrs Jan-Mar 10th
Canton, Ohio 44709

David R. Molts V.P -Marketing/Operations 79,806 25,553 2,774


1854 Spring Valley Ave NW 40 hrs
Canton, Ohio 44708

Joseph A Horrigan V.P -Communications/Exhibits 74,207 20,775 3,557


39 W Mohawk Drive 40 hrs
Malvern, Ohio 44644

Judith A. Kuntz V.P -Retail/Licensing 67,906 18,706 2,204


5356 Vermouth NW 40 hrs
North Canton, Ohio 44720

Mark Butterworth Director of Development 64,742 22,820 48


1629 Bexwell St NE 40 hrs
Canton, Ohio 44714