Japan’s Green IT Initiative

Yumiko Myoken ICT & Engineering Team Leader Science and Innovation Section British Embassy June 2008
Contact:Tel.+81-3-5211-1100 Fax +81-3-3230-4800 Email:yumiko.myoken@fco.gov.uk

8 3-2.......................................................................….................................................. Yokogawa..…................. the Green IT Promotion Council established in early 2008 is strongly interested in intensifying collaboration with international consortia in order to establish effective international standards and sharing best practices for increasing energy efficiency and reducing energy use............... 10 3-4......... Introduction Climate change is a critical global issue and the increasing volume of information distributed over the Internet is feeding concerns about the associated increase in electricity consumption.......…2 2......... 11 5...................... 11 References……………………………………………………………………...........................................................2 3................ 2.......... Fujitsu................ 8 3-1.................... It is estimated that the amount of energy used by IT applications will be up to 200 times greater in the 2 . This report will explain about newly established national Green IT projects related to energy-saving technologies carried out by the New Energy and Industrial Technology Development Organisation (NEDO) and also cover best practices of Japanese major ICT companies........................................ Conclusion. NEC................ Introduction........... Japan seeks to use this significant activity as a contribution to the G8 Toyako Summit as well as to raise international awareness of Japan’s approach to environmental conservation.....Japan’s Green IT Initiative Content 1............................ The “Green IT initiative” proposed in 2007 by the Ministry of Economy..................................................... NEC........ Background The increased use of sophisticated IT equipment and broadband has accelerated the flow of information and resulted in increased consumption of electrical power..... and Industry (METI) attempts to promote not only energy saving products and technologies but an energy saving system by introducing more efficient supply chains............... 9 3-3....... 13 1... Trade..... Japan has remained a front runner in developing energy-saving technologies and been conducting energy-savings R&D in the decades since the Oil Shock.......... Green Innovative Technologies Developed by ICT Companies…………................... and Yokogawa................... including Hitachi. Hitachi......…....... Fujitsu....... With this view........ Background……………………………………………………………………...........…............................. Newly Established National Projects for Green IT ……………………………3 4.

and 4) statistical analyses of the impact of IT/electronics technologies on energy-saving measures. and that it will be twelve times greater in 2050 (Figure. Chairman of Hitachi Corp.jp/e/symposium/index.to long-term view.html The Council is chaired by Mr.greenit-pc. Machida. Trade. 3) the proposal of innovative technologies. This forecast included calculations of expected reductions in CO2 emissions. the Chairman of JEITA and Sharp Corp. 2) the establishment of collaborative programs with other organizations sharing the same vision. 3. JEITA (Japan Electronics and Information Technology Industries Association) declared on February 1st 2008 that it would assemble the Green IT Promotion Council. It is the requirement 2 1 3 .jp/e/index.”1 Under the auspices of the METI.greenit-pc. Conventionally. The council conducted an international symposium on May 29 in which major Japanese ICT companies and national institutes delivered presentations demonstrating their energy-saving technological achievements and management strategies. It estimated that the electricity consumption of IT equipment in 2025 will be five times what it was in 2006. Shoyama. general assembly of the Green IT Promotion Council took place and Mr. On 12th of June. The main activities of this council include 1) promotional activities. 3 http://www. A remarkable aspect of METI’s green IT initiatives is that it focuses on both “energy-saving IT equipment and systems” and the creation of an “energy-efficient society by IT use.year 2025 than it was in 2006. 2 Since that time. Last year. and Microsoft. Katsuhiko Machida. Figure 2 indicates the impact of continuous CO2 reduction efforts through ongoing top-runner programme 4 employed in the field of electronics and consumer products. and Industry (METI) finally launched green IT initiatives aimed at tackling the urgent issue of global warming. IBM. the Ministry of Economy. the concept of green IT focuses largely on how to reduce the energy consumption of IT equipment and systems (including data centres). became a new Chairman of the Council as a successor of Mr. the council has gained members rapidly and presently includes 170 companies such as Intel. 1). http://www. Newly Established National Projects for Green IT In March 2008. METI published a forecast for energy supply and demand with a mid.html 4 This program has an aim to give manufacturers for developing more-energy efficient equipment.3 The next section will outline national projects related to green IT based on presentations delivered at this symposium by senior officials of METI and the New Energy and Industrial Technology Development Organization (NEDO).

It also forecasts the maximum reduction in CO2 emissions anticipated through use of potential technologies pursued by green IT projects and next-generation vehicles.pdf. and encourage education. targets are set based on the value of the most energy-efficient products on the market at the time of the value setting process by considering potential technological improvements added as efficiency improvements. foster the visualisation of environmental contributions of IT to society as a whole. Hideichi Okada.jp/top_runner/img/32. please refer to http://www. 4 . The budget requested for the fiscal year 2008 is 3 billion yen (GBP 14. These efforts are expected to reduce CO2 emissions to a level approximately the same as that observed in 1990. The law stipulates manufacturers’ judgement standards as an obligation to make efforts. Director-General. including not only IT devices but also whole IT systems such as data centres. houses and buildings.eccj. (For more details. Under this program. The government aims to develop cutting-edge energy-saving technologies. (Presentation for Green IT Symposium held on May 29 2008 in Tokyo). environmental management and IT management. The Green IT Project is designed to achieve a drastic reduction in energy consumption for entire network systems. Commerce and Information Policy Bureau.or. METI. METI. Forecast of national energy consumption and CO2 emissions resulting from the use of IT equipment (FY2006-FY2050) Power consumption (x10^9 kwh /year) 700 600 500 400 400 300 240 200 100 0 2006 130 100 50 26 2025 Power consumption CO2 emission 2050 0 200 300 300 575 CO2 emission (x10^6 tons) 600 500 (Source: METI.4 million). “Promoting Green IT Initiatives”. The Top Runner Standard is prescribed under the “Law Concerning the Rational Use of Energy (Energy Conservation Law)-measures related to machinery and equipment.5 Figure 1. 5 Mr. “Developing the World’s Best Energy-Efficient Appliances (Japan’s “Top Runner” Standard)”). Expectation for innovative energy-saving technologies of IT equipments 2007) imposed on manufacturers of machinery and equipment.vehicles.

Figure 2. (Source: METI “Long-term energy demand outlook”) METI’s policies and research strategies are carried out by the New Energy and Industrial Technology Development Organisation (NEDO).6 6 Mr. HDD consumes large quantities of power in data centres. B: Maximum effect of energy-savings measures through the application of all potential energy-saving technologies to next-generation vehicles and green IT etc. NEDO will initiate three new research programmes focusing on green IT projects: 1) Nanobit technology. residences and buildings). (Table 1) As Table 1 shows. The project is designed to pursue technologies for mass production technologies for organic EL display. Electronic and Information Technology Development Department. EL display technology is also ultrathin and lightweight. NEDO. 2) Large OLED technology. accounting for approximately 20% of energy use. Director General. Kensuke Tomita. automobiles. nanobit technology is identified as one of the critical technologies capable of reducing consumption per unit of information content. and 3) Green Network System Technology. Organic EL display technology is a promising technology which could contribute to energy-saving measures owing to its low energy consumption and emissions. 5 . Skyrocketing energy consumption in data centres is one of the major issues. Projected long-term energy demand (status quo) A (current efforts) B (maximum effect) 1990 2005 2020 2030 Year (Note) A: The effect of energy-saving measures resulting from the maintenance of current efforts in targeted areas under the top-runner system (specifically: electronic appliances.

6 . that is. Adding to newly established projects for technology development. Green IT is intended to improve mechanisms to encourage environmentally friendly business activities through Supply Chain Management (SCM) in order to reduce energy consumption. “Japan’s Green IT Initiative”. and high speed and large capacity network technology.7 “NEDO’s Green IT Activities-Challenges to Green IT innovation Technologies-“ (Presentation for Green IT Symposium held on May 29 2008 in Tokyo). NEDO’s “Strategy for Energy-Saving Technology in 2007” was published to improve efficiency of energy consumption up to 30% by 2030 through taking priority over energy-saving life-information space technology. servers and network equipment) to employ a mid. Green network system technology clearly reflects this concept. CSTP discussed the need for entire networks (including associated data centres. (Presentation for Panel Discussion in Green IT Symposium held on May 29 2008 in Tokyo). the current system requires companies engaged in the development/production of environmentally friendly products to purchase more emission credits as a result of the CO2 emissions produced as a result of manufacturing. METI has been working on a new CO2 emissions trading system by taking into account not only the amount of CO2 emissions produced by the production process but also the energy-saving products required for supply chain management as a whole. The current emissions trading system does not evaluate a company’s efforts to promote streamlining through the development of environmentally friendly products. 7 Mr. Rather. but also to provide some credits. Information and Communication Equipment Division. With this view. They recommend that an alternative system should be introduced not only to evaluate such environmentally conscious companies. Takayuki Sumita.to long-term research approach for effective energy saving. METI.In October 2007. mileage or serving points to consumers and retailers.

router (Source: NEDO) 7 .Table 1. etc. New Green IT Projects from FY 2008 to FY 2012 Project/Budget 1) Nanobit Technology For Ultra-High Density Magnetic Recording Budget: 909 million yen Goal Research topics Reduce power consumption ・ Ultra–high density nanobit per unit storage volume to magnetic technology 1/50 through HDD ・ Ultra-high performance recording density Magnetic Head (MH) innovation ・ Ultra-high precision nano ・ Addressing technology ・ HDD system technology 2) Large OLED Technology Budget: 668 million yen Reduce power consumption ・ Low-damage large-area of a 40-inch display panel to electrode formation 40W in the large display technology manufacturing process ・ Large-area transparentsealing technology ・ Large-area organic-film technology ・ Verification for largedisplay production 3) Green Network System Technology Budget: 1.283 million yen -Reduce network power ・ Basic technology of data consumption by 30% using centre for optimisation of traffic control technology energy use -Reduce data centre power ・ Technology for innovative consumption by 30% using energy-saving network and cooling technology.

2008 in Tokyo). as well as small-size and large-capacity HDDs (Hard Disk Drive) for other devices. advanced power devices such as SiC and GaN. low-power operation of data storage by using MAID. Hitachi intends to reduce CO2 emissions resulting from the manufacture of its products to 100 million tons/yr worldwide before 2025. Junzo Kawakami. The Environment Strategy Office was then established in January 2008. Green Innovative Technologies Developed by ICT Companies 4-1.and long-term technologies and business development.8 Figure 3.4. 8 . small-sized disks with large-capacity HDDs. and 3) clarifying the direction of mid. 2) networking activities to tackle global environment issues. which has a target of reducing power consumption in its data centres by 50% over five years. the Hitachi Group CEnO (Chief Environmental Strategy Officer) which assumes all responsibility for environmental strategies in the company. Hitachi possesses several advantageous and innovative energy-saving technologies including virtualisation technology (namely “Virtage TM”). “Challenge for Cool Earth through Green IT” (Presentation for Green IT Symposium held on May 29. Hitachi In December 2007 Hitachi assembled a special group. The three main activities in the strategy office are: 1) working on environmental business management and policy-making suggestions. Hitachi promotes a “Cool Centre 50” initiative. Executive Vice President and Executive Officer. By the year 2010. Hitachi’s key environmentally friendly technologies for power reduction are the so-called virtualisation technologies for server operation and “Massive Array of Idle Disks (MAID)” for data storage.6 trillion yen (which is twice the current level). an operation manager can give an instruction to HDD users and shut off some 8 Mr. Hitachi proposed an agenda to boost the sales of environmentally friendly products to 6. Massive Array of Idle Disks (MAID) As figure 3 shows. and innovative battery technologies (high-power and Instruction for HDD Users by operation manager Steady spin Usage based spin Shut off high-energy lithium-ion batteries).

Enerize manages CO2 emissions. It includes capabilities for improving energy manufacturing and reducing its cost. can calculate and manage specific energy consumption in real time. energy management data and energy consumption by production equipment. PLC) Field equipment / Sensors / Measuring instruments /Analyzer Yokogawa’s “Econo-Pilot” won the energy conservation award in 2002 as a result of their 9 . 93% of Japanese blast furnaces are instrumented by Yokogawa’s control systems. It is not an exaggeration to say that the most efficient energy-saving measures are achieved through the fusion of measurement. Yokogawa Yokogawa is a company producing energy-saving measures in Integrated Steel Plants as well as Global Adoption of Measures. control. Figure 4. Hitachi estimates that MAID will be able to reduce power consumption by 40%. Enerize as an energy-saving software package Field of management Management Field of manufacturing Operation support system Plant information management system execution Field of control Control system (DCS.inactive HDDs (as indicated by the idle blue-coloured disks) in order to optimize power consumption. Yokogawa’s management system of specific energy consumption (Enerize). 4-2. For instance. and information technologies. facility conditions.

NEC intends to reduce power consumption through its energy-saving platform. and administer in data centre and machine room. set-up. 10 . 10 Mr. “Real IT Cool Project NEC’s engagement for the Green IT-From Platform to Facility-“. President &CEO. energy-saving control software. NEC In November 2007. and office buildings. manufacturing and services. The project covers the following three areas:10 ● Energy-Saving Platform To realize weight savings. Senior Manager in NEC Computer Division. hospitals. (Presentation for Green IT Symposium held on May 29 2008 in Tokyo).collaboration with NEDO. design.” With this project. Shuzo Kaihori. space savings and energy savings as a result of high-density packaging and cooling technologies. Virtual PC Thin Client (Virtual PC Centre).9 4-3.” NEC decided to commit itself to a plan of developing technologies capable of realising energy-saving in its IT platforms. In its “Real IT Cool Project. It can reduce power consumption by 90%. (Example: Business PC (VersaPro TypeVE). Hitoshi Takagi. (Presentation for panel discussion in Green IT symposium held on May 29 2008 in Tokyo). supermarkets. and energy-saving facility service. ● Energy-Saving Control Software To realise energy savings through the addition of special functions to IT equipment in data centres. NEC proposed the “Real IT Cool Project. ● Energy-Saving Facility Service To provide total service of facility design and construction throughout survey on energy. Network Equipment (Multi-wireless switch (UNIVERGE IP 8800 series) Communication Server (UNIVERGE SV8500) ) 9 Mr. machine rooms and by use of management software. hotels. “Green IT in Manufacturing”. Their control equipment has been applied to semiconductor and equipment factories.

green procurement. 11 Mr.” the objective of which was a 700 million ton (or greater) reduction in CO2 emissions during the four years from 2007 to 2010. The integrated environment database is also capable of visualizing.3 million ton reduction in CO2 emissions resulting from IT utilisation. Groundbreaking innovation is necessary to maintain economic growth and preserve the environment. Corporate Senior Executive Vice President and Representative Director. METI proposed a “Green IT Initiative” with the aim of achieving a society compatible with economic growth and environmental protection. Fujitsu has already made significant achievements with respect to energy-saving products. The XML (extensible mark-up language) data of database so-called integrated DB of environment gathers environmental information in order to make it easy to analyse decision-making and environmental management efficiently. Fujitsu. Conclusion As a result of growing concerns about global warming caused by IT development. speed. measuring running distance. It is expected that a 15-20% improvement in fuel cost is possible using the Eco-Drive support technology. and life-cycle assessment. Specifically. time.76 million ton reduction in the output of CO2 by its IT infrastructure and a 6. this technology can reduce energy consumption. Through pin-point accommodation/operation of air-conditioners in a large data centre. Another significant example of Fujitsu’s success is its real-time multi-point temperature measurement technology. design support. Fujitsu aims to achieve a 0. Fujitsu announced an ambitious project called “Green Policy Innovation. and routes. Fujitsu’s Eco-Drive support by digital tachograph has been widely adopted throughout the marketplace. Fujitsu also developed technology for the visualisation of environment-related activities within a company. Chiaki Ito. It’s a visualisation of driving patterns. This temperature measurement method uses optical fibres that can measure temperature in more than ten thousand areas simultaneously. It has been widely recognised in Japan that the innovative technologies aimed at saving energy must be developed from the perspective of industrial competitiveness. Fujitsu In December of 2007.4-4. This technology is significant with respect to fuel cost and safety. “Energy Saving by 11 . for instance.11 5.

12 . processes. and promoting the adoption of energy efficient standards. in spite of increasing awareness of climate change in UK society (as exemplified by the breadth of activities of UK NPOs). processes and new technologies to improve data center performance against the defined metrics. will present research outcomes.At the July 7-9 the G8 Toyako Summit. the Climate Savers Computing Initiative12 and the Green Grid13. The Green IT Promotion Council seeks to intensify its international network. 13 The Green Grid is focused on the following: defining meaningful. The day before the symposium. including how to assist developing countries such as Africa and how to involve other major CO2 emitters such as China. At the same event. At this stage. the council intends to hold an exhibition which will introduce and showcase green IT technologies. the Green IT award will be announced. developing standards. industry and government will be important in establishing effective standards and sharing best practices for increasing energy efficiency and reducing energy use. From September 30 to October 4. CEATEC JAPAN 2008. user-centric models and metrics. deployment and adoption of smart technologies that can both improve the efficiency of a computer’s power delivery and reduce the energy consumed when the computer is in an inactive state. 12 The Climate Savers Computing Initiative’s goal is to promote development. measurements and technologies. namely. a UK presence is still quite minimal compared to the United States. Japan needs to develop an international network in order to deal with several pressing issues. measurement methods. Multilateral dialogue among representatives of academia. the largest exhibition in Japan. the council signed MoU with US-based consortia. IT-Gather Our Wisdom for Innovation-“ (presentation for Green IT Symposium on 29 May 2008 in Tokyo).

or. All reports by S&I Section in the British Embassy Tokyo can be found at http://www.html -Green IT Promotion Council. -The Ministry of Economy. and Industry (METI). HM Government accepts no liability for any loss or damage incurred as a result of any inaccuracies. http://www.uknow.or. Developing the World’s Best Energy-Efficient Appliances (Japan’s “Top Runner” Standard). Trade.go. Expectation for innovative energy-saving technologies of IT equipment 2007 -The Ministry of Economy.htm To make sure that this report meets your needs. and Industry (METI).jp/top_runner/img/32.jp/be_e/science/reports/feedback/ 13 . and Industry (METI). Long-term energy demand outlook.eccj. However. -http://www. please may I ask for your assistance in taking part in the on-line questionnaire to give your feedback. however caused.uknow.jp/informations/koubo/list.References -The Ministry of Economy. Trade.jp/be_e/science/reports/index.nedo. -http://www.or.pdf The information in this document is believed correct at the time of distribution. Trade. Green IT Promotion Council.