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Course Number: AIM 3311/BA 3311

Title: Accounting/Business Communications Term: Spring 2011

Contact Information
Instructor: Joe Marchant
Office Location: 2.712 SOM
Office Hours: M & W 11:00 – 11:30 am, Fri 12:45 – 1:15 pm or by appointment
Office Phone: cell: 469.877.2662

Course Prerequisites, Co-requisites, and/or Other Restrictions

BA3311/AIM3311 requires students to have Junior standing, be admitted to the School of Management, and
have credit for Rhetoric 1302 and BA 3351. As an upper-level class, students should have at least college-
level writing skills and both written and oral proficiency in English.

Course Description
Companies and organizations are not faceless entities; every company and each organization is a team of
individuals. Teams are built, managed, and grow in ability through effective interpersonal communications.
The inability of team members, especially managers, retards, or destroys, teamwork, resulting in inefficiency,
loss of progress, and often a loss of profitability. Business and organization leaders are aware of the
importance of effective communication and make it a prime consideration in hiring and promoting managers.
Communication is the critical link between core functions in a business organization. Communication is
the link between companies, clients, potential customers, suppliers, contractors, and employees.
The importance of effective communications continues to increase as the world’s economy becomes
increasingly global.
Your ability to communicate effectively is a critical skill in finding employment and on your success in
the business world. This course is an introduction to business communication, including basic concepts and
theories. You have opportunities in this course to improve your business writing and presentation skills.
Apply yourself as the knowledge you gain and the skills you develop in this course not only assist you in
your chosen career, but you can also apply them now in your academic and social life.

Course Goals
This course helps you:
Develop basic communication skills you need to write effectively, make clear oral presentations,
communicate with persons of different cultures and gender, and improve your ability to work effectively
in a team.
Understand and appreciate the differences between you and others and to employ your understanding of
those differences to improve the quality of your communication.
Improve your communication in future courses, in interpersonal relationships, and in your career.
Develop basic reading, writing, listening, and speaking skills and the ability to follow complete, complex
written and oral instructions.

Student Learning Objectives/Outcomes

BA/AIM 3311 is the second writing-intensive course in the Communications component of the Core
Curriculum. The course addresses the following Component Learning Objectives:

1. Your ability to write effectively using appropriate organization, mechanics, and style.
2. Your skills in constructing arguments to be effective and appropriate for business settings.
3. Your ability to incorporate and interpret source material in your writing and speaking.
4. Your skill in writing in different models to achieve a variety of objectives with a variety of audiences.
Required Textbooks and Materials
See attached sheet describing how to purchase your ebook and Aplia access.
Peer Review and Revision
The following statement comes directly from the Core Curriculum section of the UTD Undergraduate
“All courses [that satisfy the core requirement for Communication] require that students write,
receive detailed feedback about, and revise at least 15 double-spaced pages.”
This means that you are to complete each class writing exercise twice. First, you produce a draft of the
document and have it reviewed by one of your classmates. Your partner performs both a formal and an
informal critique of your draft. Use the feedback and submit your final (revised) document.

100pts – Email
100pts – Claim Letter
125pts – Reply to Claim Letter
200pts – 10 Chapter Quizzes (on
175pts – Collaborative Proposal
100pts – Team Presentation
800 possible points

You must submit ALL writing assignments to pass this course.

Grading Policy
All work should also demonstrate the same professional and ethical standards expected of you in the
workplace. Professional standards include careful proofreading and editing prior to submitting your work.
Professionalism also means that you use appropriate source citation wherever and whenever necessary so that
you avoid violations of copyright – even if your violations are inadvertent.

Writing Lab
You are strongly encouraged to use the SOM Writing Lab in 1.218. Visit
to make an appointment, find resources for business writing, and learn how to use APA to cite materials in
your writing.

You must attend each class.
Each absence = 10 points off your final grade
You get 2 free absences.
It is your responsibility to make sure you are counted present in each class.

Aplia Quizzes
You must complete each chapter quiz by 5pm on the Friday after working with the chapter in class.

Emphasis on Social and Environmental Sustainability

Responsible business leaders ensure the profitability of their company and identify and manage their
organization’s impact on the environment and contribute to the betterment of the social community.
Business, social, and civic leaders communicate the company, organization, or government’s environmental
and social commitments and achievements.
In this class, you complete a proposal for a major community project to help you imagine the ways in
which North Texas businesses can 'give back' to their community. This project not only helps you improve
your team management skills and communication skills, but it helps you develop a closer relation to your
community and a better understanding of your community’s needs.

Course Policies
Late Work
In this course, as in the business world, missing deadlines is not acceptable. Missed deadlines in business can
mean lost contracts, delayed product releases, skyrocketing expenses, and, in some cases, the loss, quite
literally, of millions of dollars in revenue. Missing a deadline compromises your professional reputation and
has a major impact on your career. Work that does not meet the assignment’s constraints is unprofessional
and creates administrative headaches. Technological problems is not a valid excuse for late work. Your
standard for this class is the “world of work” standard – on time and professional.
Plan accordingly; late or incomplete work is not acceptable in this course EXCEPT in the most
extreme and unlikely of circumstances.

Individual Extra Credit

Other than extra credit opportunities offered to the entire class, your course grade is based on the
points you accumulate (based on the table in the previous page). Your score is based on a professional
standard. Individual items will not be graded on any “curve” and do not expect opportunities to do
“extra credit” work or “special consideration” to allow you to raise your grade. Do your best work and
submit it before the deadline.
(Personal Note: Talk with me as soon as possible if a personal situation arises that may affect your class
participation or performance. I will try to work with you at that time. Making me aware of your situation at
the end of the semester will be too late. Joe Marchant)

Classroom Citizenship
In keeping with this course’s professional communication mandate, you are expected to use every
opportunity in the course to practice communicating in a civil and professional manner.

Technology Requirements
You will be experiencing this course in the classroom and by using eLearning (WebCT) and Apia. Develop
the habit of checking both eLearning and your UTD email daily for assignments and announcements.
Reliable and frequent internet connectivity is indispensable; not having internet access make
completing your group projects more difficult and is not a valid excuse for missing deadlines. You also
have the responsibility of ensuring that you have access to the course for the duration of the semester and
must submit all assignments, except for presentation booklets, through eLearning (WebCT). Failure to check
UTD eLearning/WebCT, email, errors in forwarding email, and email bounced from over-quota mailboxes
are not acceptable excuses for missing course or project-related email.

Classroom and Equipment Use Policies

No laptops, cell phones, pagers, or other electronic messaging services may be used in the classroom
without specific instructor permission.

Student Conduct & Discipline

The University of Texas System and The University of Texas at Dallas have rules and regulations for the
orderly and efficient conduct of their business. It is your responsibility and each student organization to be
knowledgeable about the rules and regulations governing student conduct and activities. General information
on student conduct and discipline is contained in the UTD publication, A to Z Guide, which is provided to all
registered students each academic year.
The University of Texas at Dallas administers student discipline within the procedures of recognized and
established due process. Procedures are defined and described in the Rules and Regulations, Board of
Regents, The University of Texas System, Part 1, Chapter VI, Section 3, and in Title V, Rules on Student
Services and Activities of the university’s Handbook of Operating Procedures. Copies of these rules and
regulations are available to students in the Office of the Dean of Students, where staff members are available
to assist students in interpreting the rules and regulations (SU 1.602, 972/883-6391).
As a student at the university, you neither lose the rights nor escape the responsibilities of citizenship.
You are expected to obey federal, state, and local laws as well as the Regents’ Rules, university regulations,
and administrative rules. As a student you are subject to discipline for violating the standards of conduct
whether such conduct takes place on or off campus, or whether civil or criminal penalties are also imposed
for such conduct.

Academic Integrity
The faculty expects a high level of responsibility and academic honesty from you. Because the value of an
academic degree depends upon the absolute integrity of the work done by each student for that degree, it is
imperative that a you demonstrate a high standard of individual honor in your scholastic work.
Scholastic dishonesty includes, but is not limited to, statements, acts or omissions related to applications
for enrollment or the award of a degree, and/or the submission as one’s own work or material that is not
one’s own. As a general rule, scholastic dishonesty involves one of the following acts: cheating, plagiarism,
collusion and/or falsifying academic records. Students suspected of academic dishonesty are subject to
disciplinary proceedings.
Plagiarism, especially from the web, from portions of papers for other classes, and from any other source
is unacceptable and will be dealt with under the university’s policy on plagiarism (see general catalog for
details). This course will use the resources of, which searches the web for possible plagiarism
and is over 90% effective.

Email Use
The University of Texas at Dallas recognizes the value and efficiency of communication between
faculty/staff and students through electronic mail. At the same time, email raises some issues concerning
security and the identity of each individual in an email exchange. The university encourages all official
student email correspondence be sent only to a student’s U.T. Dallas email address and that faculty and staff
consider email from students official only if it originates from a UTD student account. This allows the
university to maintain a high degree of confidence in the identity of all individual corresponding and the
security of the transmitted information. UTD furnishes each student with a free email account that is to be
used in all communication with university personnel. The Department of Information Resources at U.T.
Dallas provides a method for you, as a student, to have your U.T. Dallas mail forwarded to other accounts.

Withdrawal from Class

The administration of this institution has set deadlines for withdrawal of any college-level courses. These
dates and times are published in that semester's course catalog. Administration procedures must be followed.
It is the student's responsibility to handle withdrawal requirements from any class. In other words, instructors
cannot drop or withdraw any student. You must do the proper paperwork to ensure that you will not receive a
final grade of "F" in a course if you choose not to attend the class once you are enrolled.

Student Grievance Procedures

Procedures for student grievances are found in Title V, Rules on Student Services and Activities, of the
university’s Handbook of Operating Procedures.
In attempting to resolve any student grievance regarding grades, evaluations, or other fulfillments of
academic responsibility, it is the obligation of the student first to make a serious effort to resolve the matter
with the instructor, supervisor, administrator, or committee with whom the grievance originates (hereafter
called “the respondent”). Individual faculty members retain primary responsibility for assigning grades and
evaluations. If the matter cannot be resolved at that level, the grievance must be submitted in writing to the
respondent with a copy of the respondent’s School Dean. If the matter is not resolved by the written
response provided by the respondent, the student may submit a written appeal to the School Dean. If the
grievance is not resolved by the School Dean’s decision, the student may make a written appeal to the Dean
of Graduate or Undergraduate Education, and the deal will appoint and convene an Academic
Appeals Panel. The decision of the Academic Appeals Panel is final. The results of the academic appeals
process will be distributed to all involved parties.
Copies of these rules and regulations are available to students in the Office of the Dean of Students, where
staff members are available to assist students in interpreting the rules and regulations.

Incomplete Grade Policy

As per university policy, incomplete grades will be granted only for work unavoidably missed at the
semester’s end and only if 70% of the course work has been completed. An incomplete grade must be
resolved within eight (8) weeks from the first day of the subsequent long semester. If the required work to
complete the course and to remove the incomplete grade is not submitted by the specified deadline, the
incomplete grade is changed automatically to a grade of F.

Disability Services
The goal of Disability Services is to provide students with disabilities educational opportunities equal to
those of their non-disabled peers. Disability Services is located in room 1.610 in the Student Union. Office
hours are Monday and Thursday, 8:30 a.m. to 6:30 p.m.; Tuesday and Wednesday, 8:30 a.m. to 7:30 p.m.;
and Friday, 8:30 a.m. to 5:30 p.m. The contact information for the Office of Disability Services is:
The University of Texas at Dallas, SU 22
PO Box 830688
Richardson, Texas 75083-0688
(972) 883-2098 (voice or TTY)
Essentially, the law requires that colleges and universities make those reasonable adjustments necessary to
eliminate discrimination on the basis of disability. For example, it may be necessary to remove classroom
prohibitions against tape recorders or animals (in the case of dog guides) for students who are blind.
Occasionally an assignment requirement may be substituted (for example, a research paper versus an oral
presentation for a student who is hearing impaired). Classes enrolled students with mobility impairments
may have to be rescheduled in accessible facilities. The college or university may need to provide special
services such as registration, note-taking, or mobility assistance.
It is the student’s responsibility to notify his or her professors of the need for such an accommodation.
Disability Services provides students with letters to present to faculty members to verify that the student has
a disability and needs accommodations. Individuals requiring special accommodation should contact the
professor after class or during office hours.

Religious Holy Days

The University of Texas at Dallas will excuse a student from class or other required activities for the travel to
and observance of a religious holy day for a religion whose places of worship are exempt from property tax
under Section 11.20, Tax Code, Texas Code Annotated.
You are encouraged to notify the instructor or activity sponsor as soon as possible regarding the absence,
preferably in advance of the assignment. The student, so excused, will be allowed to take the exam or
complete the assignment within a reasonable time after the absence: a period equal to the length of the
absence, up to a maximum of one week. A student who notifies the instructor and completes any missed
exam or assignment may not be penalized for the absence. A student who fails to complete the exam or
assignment within the prescribed period may receive a failing grade for that exam or assignment.
If a student or an instructor disagrees about the nature of the absence [i.e., for the purpose of observing a
religious holy day] or if there is similar disagreement about whether the student has been given a reasonable
time to complete any missed assignments or examinations, either the student or the instructor may request a
ruling from the chief executive officer of the institution, or his or her designee. The chief executive officer or
designee must take into account the legislative intent of TEC 51.911(b), and the student and instructor will
abide by the decision of the chief executive officer or designee.
These descriptions and timelines are subject to change at the discretion of the Professor.
Accounting/Business Communications Spring 2011 Schedule

Monday Jan 10 Introduction;Review Syllabus

Wed Jan 12 Chapter 1 – Career Success Begins With Communication Skills
Monday Jan 17 Martin Luther King Day – Campus Closed
Wed Jan 19 Chapter 2 – Business Messages: Planning & Pre-Writing;
Review Proposal Assignment
Monday Jan 24 Team Meetings (classroom)
Wed Jan 26 Chapter 3 – Composing Business Messages
Monday Jan 31 Chapter 4 – Revising Business Messages
Review Email Assignment
Wed Feb 2 Chapter 5 – Electronic Messages & Memorandums
Monday Feb 7 Bring a copy of your first draft of your Email Assignment to class;
Find a partner and workshop
Wed Feb 9 DUE: Email Assignment – Email to me by beginning of class
Chapter 6 – Positive Messages
Monday Feb 14 Group Meeting in class
Wed Feb 16 Chapter 8 – Persuasive Messages
Review Claim Letter Assignment
Monday Feb 21 Bring a copy of you Claim Letter Assignment to class;
Find a partner and workshop
Wed Feb 23 Group Meeting in Class
Monday Feb 28 DUE: Claim Letter – Email to me by beginning of class
Group Meeting in class
Wed Mar 2 Each Group meets with me in class
Remainder of class period for team meetings
Monday Mar 7 Chapter 7 – Negative Messages
Wed Mar 9 Bring a copy of your Claim Letter Assignment to Class;
Review Reply to Claim Letter Assignment
Work on First Draft of Reply
Monday Mar 14 SPRING BREAK
Monday Mar 21 Bring a copy of your draft of your Reply to Claim Letter Assignment to class
Complete Workshop
Wed Mar 23 Group Meeting in Class
Monday Mar 28 DUE: Reply to Claim Letter – Email to me by beginning of class
Work in teams on Proposal Assignment
Wed Mar 30 Chapter 12 – Business Presentations
Review Proposal Presentations
Monday Apr 4 Bring a copy of your team’s first draft of your Proposal Assignment to class;
Complete workshop
Wed Apr 6 Chapter 13 – The Job Search: Resumes & Cover Letters
Monday Apr 11 Chapter 14 – Interviewing & Following-up
Wed Apr 13 DUE: Proposal Assignment – Email to me by beginning of class
Mandatory Attendance: Career Center Presentation
Monday Apr 18 Review Career Center Presentations & Discuss Resumes & Interviews
Work in teams and prepare for presentations
Wed Apr 20 Work in teams and prepare for presentations
Monday Apr 25 Mandatory Attendance – Presentations
Wed Apr 27 Mandatory Attendance – Presentations
Monday May 2 Last Day of Class