T he Role Of Media In Pakistan


Definition Of Media History Of Media Types Of Media Media And Today’s World Media And Pakistan Conclusion
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which is said to have been developed by the Persian emperor Cyrus the Great (c. involves ad-hoc organization through mobile devices. VIII) makes mention of this system: Ahasuerus. 2 . While historian construction could be argued. used couriers for communicating his decisions. termed smart mobbing. a term that in time turned to indicate a tax system. but may refer to a single medium used to communicate any data for any purpose. They devised what might be described as the first real mail or postal system. media (singular medium) are the storage and transmission channels or tools used to store and deliver information or data. The word communication is derived from the Latin root communicare. and the service was (later) called angariae. The Old Testament (Esther.T he Role Of Media In Pakistan MEDIA: In communication. The role of the system as an intelligence gathering apparatus is well documented. The latest trend in communication. in order to centralize control of the empire from Rome. More advanced postal systems later appeared in the Islamic Caliphate and the Mongol Empire during the Middle Ages. digital and computer communication shows concrete evidence of changing the way humans organize. allowing for effective many-to-many communication and social networking. king of Medes. 550 BC) after his conquest of Media. This was due to the Roman Empire also devising what might be described as a mail or postal system. This allowed for personal letters and for Rome to gather knowledge about events in its many widespread provinces. HISTORY OF MEDIA: The Persian Empire (centred around present-day Iran) played an important role in the field of communication. It is often referred to as synonymous with mass media or news media.

News media: The news media refers to the section of the mass media that focuses on presenting current news to the public. Internet media can also attain mass media status. It may take the form of broadcast media. 2. The audience may be the 3 . Some people also refer to the mass media as the “mainstream media.” referencing the fact that it tends to stick to prominent stories which will be of interest to a general audience. mass media is a huge industry. Types of mass media: 1.T he Role Of Media In Pakistan TYPES OF MEDIA: MEDIA MASS MEDIA PRINT MEDIA ELECTRO NIC MEDIA MASS MEDIA: Mass media is media which is intended for a large audience. Many people around the world rely on the mass media for news and entertainment. and globally. as in the case of television and radio. sometimes ignoring controversial breaking news. Broadcast media: Broadcasting is distribution of audio and/or video signals which transmit programs to an audience.

This is in contrast to static media (mainly print media).g. The primary electronic media sources familiar to the general public are better known as video recordings.” Types of print media: 1. magazines. So. newsletters. Most new media are in the form of digital media. such as children or young adults. typically with ink on paper using a printing press. audio recordings. multimedia presentations. radio. However. Types of electronic media: 4 . CD-ROM and Online Content. television. Published media: Publishing is the process of production and dissemination of literature or information hence the activity of making information available for public view is called ‘’Published Media’’. electronic media may be in either analog or digital format. posters. ELECTRONIC MEDIA: Electronic media are media that use electronics or electromechanical energy for the end user (audience) to access the content. which are most often created electronically. brochures. the industry associated with the printing and distribution of news through newspapers and magazines is called “Print Media. It is often carried out as a large-scale industrial process. but don't require electronics to be accessed by the end user in the printed form. Example: newspapers.T he Role Of Media In Pakistan general public or a relatively large subset of the whole. game console. and is an essential part of publishing and transaction printing. desktop computer. handheld device) may also be considered electronic media. slide presentations. Any equipment used in the electronic communication process (e. PRINT MEDIA: Printing is a process for reproducing text and image. telephone.

It is the media who shape our lives. just to inform us of the situation. video. but also through radio and newspapers. their only goal being gaining television rating points (trps). Multimedia: is media and content that uses a combination of different content forms. media has become almost as necessary as food and clothing. Advertising media: is a form of communication intended to persuade an audience (viewers. Media is the watch dog of the political democracy. Digital media :( as opposed to analog media) are usually electronic media that work on digital codes. so much so that you switch to any channel. It is partly because of them that awareness is spreading in the society. 3. even many messages. Instead of giving important information and educative programmes. media has become so much a part of us that to recognise its impact. they all will be flashing the same story but then when the heat is over there is no following of the case. audio. 2. MEDIA AND TODAY’S WORLD: In the world of today. it’s a mirror of the society. In spite we all cannot think of a world without television sets. It is true that media is playing an outstanding role in strengthening the society. Its duty is to inform. Hypermedia: is used as a logical extension of the term hypertext in which graphics. 5 . In this way. If it plays its role honestly. media has become a commercialised sector eying only for news that is hot and sells. all that one gets on television is sensational depiction of all news stories. Every issue is hyped for a day or two. The media affects people’s perspective not only through television. 4. educate and entertain the people. plain text and hyperlinks intertwine to create a generally non-linear medium of information. readers or listeners) to take some action. we need to step back and consciously think about how they shape our lives and what they are saying. The news then jostles for space with other stories that are carrying the heat then. They help us to know what’s going on around the world. Our lives would be incomplete without the media. it will be a great force in building the nation but now a days. They put their lives in danger during attacks or natural disasters.T he Role Of Media In Pakistan 1.

insignificant news is given so much priority that the real news is not even brought into notice.T he Role Of Media In Pakistan with which we cannot agree. in which globalisation and liberalisation have become the order of the day. the significant of media cannot be ignored. MEDIA AND PAKISTAN: Media has assumed the role of a guide in daily life for everybody. especially in an age. limits only to spread the ideology of the party rather than give correct news.. but that’s also a fact that it’s too much intervention in everything is a matter of concern. influential and it’s impact knows no bounds. They can even be turned to our benefit by whetting our understanding and articulation of what we believe. There is still a lot to be done by the media for the betterment of the society. today news channels and even some newspapers is mouthpiece of some political parties. So at last. Their work then. and sometimes unessential activities are served as very important news and broadcasted again and again. It is power. The volume of output of print and electronic media is simply overwhelming. like science it is a tool. The speed of information communication is just flabbergasting. The other disadvantage is that sometimes they also publish or broadcast some vulgar news. task and duties of media are increasing day by day. Media is an integral part of our society. It is used as instrument of policy by the governments and states. just for making money. People have to judge on their own by looking and listening to different channels for the same news and then form a conclusion. This does not broaden the reach of media. some channels also broadcast and publish the messages in such situation that the real messages are left beyond our hands. which we have to use by our judgment to provide maximum satisfaction side by side without harming ourselves. In this globalised world. Sometimes. International electronic media 6 . Sometimes. inevitably coming to us from diverse constellations of media. it does also entertain but again it’s a debatable issue because by ’entertainment’ we mean healthy entertainment and not those nonsense TV serials. In spite of being sensational and biased. Yes.

played a positive role in national affairs and certainly helped in educating the masses about multifarious problems facing the country. there cannot be public participation in the process of socio-economic developments. Our values are being attacked and are in danger. programme and actions of the state regarding a problem. It can lend decisive support to the stability of a country. It continuously shapes and reshapes our opinions attitudes and perceptions. media can disrupt a society or can stabilise and strengthen a society. Until and unless there is awareness among the masses about a policy. which needs to be preserved. 7 . Being an agent of socio-political. Serving the country honestly and sincerely must be projected. Pakistan has a tremendous potential and has a status in international community especially it has high stature among the Muslim countries. We have mat beautiful normative and social value structure. which they we. and developments instantly. political and administrative structure by pointing out the flow and appreciating any rod work done by the government or state institutions and organizations in private sector. Media must build our confidence and faith in our values. our culture and our way of living.T he Role Of Media In Pakistan brings us latest news of events. which has achieved this status. in view of the current situation and various problems. There is cultural invasion from the west and Indian tv channels and cable tv networks. This is a matter of great pride and prestige. However. It is generally admitted that media in Pakistan has. lasting and widespread impact of media on the masses. by and large. There cannot be two opinions on the deep. The need to strengthen our socio-cultural and ideological foundations was never so great as it is today. First and foremost. If the above postulates are reasonably correct. economic and cultural change in our age. And it is only an effective media which can bring about and ensure such an awareness in a given country and society. promoted and strengthened. media must be far more productive and continuously orientate the people about various issues confronting us on national and international fronts. Pakistan is the seventh atomic power in the world and the only Muslim country. It must create a pride in our glorious past. media must help in stabilizing the national institutions and national socio-economic. we in Pakistan must ponder over the role of media in bringing about stability in the country and in making Pakistan a strong and prosperous country.

Only an effective media can do this. the world would have not been what it is today. scientists and literary figures that we seem to have forgotten. we are living in a world. It was the Muslims who stimulated spirit of inquiry and laid the foundations of modern scientific discoveries.T he Role Of Media In Pakistan Islamic history reveals that there was a galaxy of researchers. Our media can fruitfully project Muslim contribution to the march of human civilisation. The prime objective of media must be national stability in all its dimensions. The feelings of despondency. which is moving too fast. media can stabilise our society. A reasonably correct. positive and healthy approach has to be developed among the masses regarding what is going on around them. Erosion of such confidence in our institutional set-up can be dangerous. Muslim cultural and intellectual heritage is profoundly rich. At present. armed forces and our social structure. Modern trends in human living and. Masses be given a hope in future and optimistic attitudes must be nursed and developed. 8 . fissiparous and centripetal tendencies need to be countered and treated. By creating and building pride in our past. Media is friction reliever can offer plausible and viable explanations to the people regarding any confusions and conflicts. All problems and issues such as relating to functioning of our institutional framework have to be explained effectively to the people so that they develop a positive opinion and attitude. But for the Muslim contribution to scientific development. And in the ensuing din and noise masses must be helped by the mass media to see things clearly so that they are not misled. affairs create conflicts and frictions in the minds of people. frustration and deviant tendencies need to be neutralised. Media must help sustain confidence in our national institutions such as parliament. All negative. intellectual. A social and political climate needs to be created in which people could engage-themselves in positive and healthy activities and could contribute to the overall national development.

Pakistan is at crossroads and in transition. REFERENCES: 1.wikipedia. media can help stabilise and strengthen the country by playing educational and informative role and by imparting knowledge to the masses as knowledge is power and only a well-informed society can develop a positive approach towards fife. By ensuring informative content and news as well as considered views. http://pakistantimes. Thus media can play a diagnostic role in pointing out the negative tendencies and suggest ways and means to counter such tendencies. there will be minimum social and political friction.T he Role Of Media In Pakistan CONCLUSION: To conclude. If people accept developmental approach and hold clear view on various issues and developments. http://www. Patterns of life are changing because of education and media impact and this change has to be facilitated in a positive manner. a mirror of society which can remove negative spots by showing its face in this mirror.htm 9 . Media must continue to enlighten us.com/doc/21412706/Role-of-Media-in-Today-s-World 2. Media is in fact. As is generally admitted media has become a teacher for society and. The reason is that media is the ultimate weapon in the hands and it must play its desired role.scribd. has taken over the role of parents as far as children are concerned. Media can stabilise or destabilise a society or a country and Pakistan cannot be an exception.org/wiki/Media 3. http://en. There are challenges and we need enlightened responses. it can continuously enlighten the masses. What role media can play in strengthening and stabilising Pakistan is an important issue. We must be on the guard and must also cope with the world. The society and culture are threatened.net/2003/11/20/guest1.

com/Article/The-Positive-and-Negative-Effects-of-Media/873 10 .T he Role Of Media In Pakistan 4.saching. http://www.

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