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MARKETING PLAN

MARKETING BUDGET

MARKETING PLAN MARKETING BUDGET 5.2 Search Engine Marketing NEWSLETTER Volume 003 Search engine marketing, or SEM,

5.2 Search Engine Marketing

NEWSLETTER

Volume 003

Search engine marketing, or SEM, is a form of Internet marketing that seeks

to promote websites by increasing their visibility in search engine result pages (SERPs) through the

CATEGORY

AMOUNT

use of paid placement,

PERCENTAGE

Hello Voices.com Facebook Fans,

contextual advertising, and paid inclusion. The New York Times defines SEM as 'the practice of buying paid search listings'.

Sales & Marketing

Voices.com bids on over 50,000 keywords with Google Adwords, Yahoo! Search Marketing and MSN AdCenter which drives

60000

100

Welcome to the Voices.com Newsletter! This newsletter gives you up-to-date industry news on voice overs,

an average of 50,000 new unique visitors to the website each month.

teaches how to get started, provides interesting facts and figures, plus hot topics, amazing prizes and weekly

Search Engine Optimization though Google, Yahoo! and MSN

Search Marketing including Google Adwords, Yahoo! and MSN Live

contests!

Social Media Marketing

• Public Relations

What’s Going On @ Voices.com

• Live Events including trade shows, conferences and event networking

• Print media including industry magazines and specialty publications

LOCAL VOICES “We’ll put you on the map”

Total

60000

100

Voices.com’s Local Voices Directory goes beyond Google and extends to Yahoo!, Bing and other prominent location-based search tools.

What's the goal? To expand online exposure for your business and drive qualified traffic to increase your

opportunities for voice over work. With more and more people using the local search as their primary tool for service providers, inclusion in Voices.com's Local Voices Directory is a smart move for your voice over

business.

you literally on the map! http://www.voices.com/local

Local Voices enables you to benefit from a highly effective local search marketing solution that puts

MAKEOVER MONDAYS

Have you ever wondered what it takes to attract clients to your Voices.com profile? Join the women of Voices.com as they perform live reviews of Voices.com profiles. This will assist you in taking your web presence, marketing and auditioning strategies to the next level. Every Monday, one of your peers will have their profile reviewed live on the show and given personalized advice that can be applied immediately. Don’t miss out!

See a list of upcoming Voices.com webinars here: http://on.fb.me/hJMpeY

Makeover Mondays panelists include Stephanie Ciccarelli, Co-Founder and Chief Marketing Officer, Whitney Stewart, Search Marketing Manager, and Ashley Hall, Social Media Manager.

GETTING STARTED

Don’t know what to include in your voice over demo? Find out how to get started! Your demo is a representation of what you can do. By creating a variety of voice over demos, you afford yourself the opportunity to showcase multiple voice samples comprising of different genres, deliveries and characterizations. Discover 5 different voice over roles and how to perform them. Which one are you?

Get started in planning your voice over demo here:

More Information Do you have questions about Voices.com?

More Information

Do you have questions about

Voices.com? Contact us.

Corporate Headquarters

The Convergence Center

999 Collip Circle London ON N6G 0J3

Service & Support

North America 1-888-359-3472

International +1-519-858-5071 Email support@voices.com Web http://www.voices.com

MARKETING PLAN NEWSLETTER

MARKETING PLAN NEWSLETTER 5.2 Search Engine Marketing Volume 003 Search engine marketing, or SEM, is a

5.2 Search Engine Marketing

Volume 003

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. The New York Times defines SEM as 'the practice of buying paid search listings'.

INDUSTRY NEWS

Voices.com bids on over 50,000 keywords with Google Adwords, Yahoo! Search Marketing and MSN AdCenter which drives

A man with a golden voice!

an average of 50,000 new unique visitors to the website each month.

Ted Williams certainly captured the media’s attention last week along with millions of hearts continent-wide. His sudden success and overnight celebrity is unprecedented, resulting in a number of choice opportunities including a recent voice over job for Kraft.

Check out the YouTube video that started it all:

HOT TOPICS

Do you react positively to rejection? It’s easier said than done.

Not booking can make you feel poorly but that doesn’t mean that the opportunity was wasted or that you are any less of a voice artist. What if you were to think of it as selection, and not rejection, and embraced each audition as a learning experience and an opportunity for personal growth? Listen to Joan Baker and her guest Rudy Gaskins as they discuss "The Myth of Rejection."

FACTS & FIGURES

Voices.com passed a very impressive milestone!

Voices.com is now the world's most prolific audio producer on the web with 2,126,132 downloads per month. All downloads are created by professional voice over talent and clients with over 107,220 satisfied large and small business customers!

Way to go to all Voices.com users and thank you for being a part of our community:

http://blogs.voices.com/press/2010/12/voicescom_passes_2_million_dow.html

More Information Do you have questions about Voices.com?

More Information

Do you have questions about

Voices.com? Contact us.

Corporate Headquarters

The Convergence Center

999 Collip Circle London ON N6G 0J3

Service & Support

North America 1-888-359-3472

International +1-519-858-5071 Email support@voices.com Web http://www.voices.com