MARKETING BUDGET PLAN

5.2 Search Engine Marketing
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing theirO R Y C AT E G visibility in search engine result pages (SERPs) U N T A M O through the use of E R C E N TA G E P paid placement, contextual advertising, and paidFans, Hello Voices.com Facebook inclusion. The New York Times defines SEM as 'the practice of buying paid search listings'. Sales & Marketing 60000 100 Voices.comto the Voices.com Newsletter! This newsletter gives you Search Marketing andnews AdCenter overs,drives bids on over 50,000 keywords with Google Adwords, Yahoo! up-to-date industry MSN on voice which Welcome • Search how Optimization unique visitors to and MSN an average of 50,000 new though Google, Yahoo!the website each month. teaches Engineto get started, provides interesting facts and figures, plus hot topics, amazing prizes and weekly
• Search Marketing including Google Adwords, Yahoo! and MSN Live contests! • Social Media Marketing

NEWSLETTER

Volume 003

What’s Going On @ Voices.com

• Public Relations

• Live Events including trade shows, conferences and event networking • Print media including industry magazines and specialty publications Total 60000 100

LOCAL VOICES “We’ll put you on the map”

Voices.com’s Local Voices Directory goes beyond Google and extends to Yahoo!, Bing and other prominent location-based search tools. What's the goal? To expand online exposure for your business and drive qualified traffic to increase your opportunities for voice over work. With more and more people using the local search as their primary tool for service providers, inclusion in Voices.com's Local Voices Directory is a smart move for your voice over business. Local Voices enables you to benefit from a highly effective local search marketing solution that puts you literally on the map! http://www.voices.com/local MAKEOVER MONDAYS Have you ever wondered what it takes to attract clients to your Voices.com profile? Join the women of Voices.com as they perform live reviews of Voices.com profiles. This will assist you in taking your web presence, marketing and auditioning strategies to the next level. Every Monday, one of your peers will have their profile reviewed live on the show and given personalized advice that can be applied immediately. Don’t miss out! See a list of upcoming Voices.com webinars here: http://on.fb.me/hJMpeY Makeover Mondays panelists include Stephanie Ciccarelli, Co-Founder and Chief Marketing Officer, Whitney Stewart, Search Marketing Manager, and Ashley Hall, Social Media Manager. GETTING STARTED Don’t know what to include in your voice over demo? Find out how to get started! Your demo is a representation of what you can do. By creating a variety of voice over demos, you afford yourself the opportunity to showcase multiple voice samples comprising of different genres, deliveries and characterizations. Discover 5 different voice over roles and how to perform them. Which one are you? Get started in planning your voice over demo here: http://www.voices.com/support/getting-started/plan-your-voice-over-demo.html

More Information
Do you have questions about Voices.com? Contact us.

Corporate Headquarters
The Convergence Center 999 Collip Circle London ON N6G 0J3

Service & Support
North America 1-888-359-3472 International +1-519-858-5071 Email support@voices.com Web http://www.voices.com

MARKETING PLAN
5.2 Search Engine Marketing
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. The New York Times defines SEM as 'the practice of buying paid search listings'. INDUSTRY NEWS Voices.com bids on over 50,000 keywords with Google Adwords, Yahoo! Search Marketing and MSN AdCenter which drives A average of golden voice! an man with a50,000 new unique visitors to the website each month.

NEWSLETTER

Volume 003

Ted Williams certainly captured the media’s attention last week along with millions of hearts continent-wide. His sudden success and overnight celebrity is unprecedented, resulting in a number of choice opportunities including a recent voice over job for Kraft. Check out the YouTube video that started it all: http://blogs.voices.com/voxdaily/2011/01/ted_williams_golden_voice.html HOT TOPICS Do you react positively to rejection? It’s easier said than done. Not booking can make you feel poorly but that doesn’t mean that the opportunity was wasted or that you are any less of a voice artist. What if you were to think of it as selection, and not rejection, and embraced each audition as a learning experience and an opportunity for personal growth? Listen to Joan Baker and her guest Rudy Gaskins as they discuss "The Myth of Rejection." http://podcasts.voices.com/voiceoverexperts/2007/07/voice_over_experts_episode_06.html

FACTS & FIGURES Voices.com passed a very impressive milestone! Voices.com is now the world's most prolific audio producer on the web with 2,126,132 downloads per month. All downloads are created by professional voice over talent and clients with over 107,220 satisfied large and small business customers! Way to go to all Voices.com users and thank you for being a part of our community: http://blogs.voices.com/press/2010/12/voicescom_passes_2_million_dow.html

More Information
Do you have questions about Voices.com? Contact us.

Corporate Headquarters
The Convergence Center 999 Collip Circle London ON N6G 0J3

Service & Support
North America 1-888-359-3472 International +1-519-858-5071 Email support@voices.com Web http://www.voices.com

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