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INTRODUCTION

Overview of RPG Group

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OBJECTIVES OF THE STUDY




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ÝITERATURE REVIEW


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Management Board 

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About RPG

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Technology in Retail: The ERP Initiative at Spencer's Retail Ýtd.

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Different Formats of Spencer¶s




Format Stocks Minimum Trading


Area (sq. ft.)
Spencer¶s Express dairy, fruit and vegetables, bread and bread
products, fruit juice, fresh batter, fresh 1000
coffee/tea, masalas, pickles, Ghee, Fish and
meat.
Spencer¶s Fresh vegetables, fruit, milk, eggs, breads 2000

Spencer¶s daily regular groceries 4000-7000

Spencer¶s Super home care products; personal care 8000-15000


products, Bakery, Chilled and frozen food;
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Spencer¶s Hyper Miscellaneous More than 25000


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cccccccccccccccccccccccccccccccccRETAIÝ INDUSTRY
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N+ &'$$$ +$+N+&) $$$%).2+$+
5N+)&.1.+$+  N*)&%$.$%%( ' $.
$%$ )+4) %$ /$)$   

 N+/& %$.8N+'& +$). ) 5 %$.$+$$'/


+$+ N+  &   5 ++$ +$+ N+ 0&  
( 5 )/+$+N$/+'&3+)* $ )++$+
N+ $$&  %$$( +$+ N+ (&  6( +$+ N+
.$)&  $$2 .)+ 5 . +$+ N+ )$R$&  )$.$*
$ )+ 5 *+ +$+   N+ *'&  $. ( %)) .$ ) 2+
%)'+$+ 




c cc
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 ¯    
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Research Methodology
c
 + +  .$ $$'/ $%  ) /   $6+    $ %$.$
+$+  %$. ./ $)+  %    ) /  .   .  $ 
  ( $% +&    +$.* / ( ' 7 5 $ 
$'7$$( $    ) $+$**$)+2+$%
*$) +$..$  *  +&   ' 7   +$+' 4)   
%$.$' '$++ ($$)$%+&'75D
'$%)+2$(+/ +$+   
Survey design:

) /+$+$) /+) (+$+ '$$%.  $


 )$ $%  ) /    . $% $)$ ( +  $   $%
+$*+ 

Sample Size and Design:
.$%!;;$5-$(2$$%+$*+  +)+)$.
(+$+ $$% $..'Æc
c
Research Period:
c
+($2$/+ %$c3 weeks.
c
Research Instrument:
 ($2  +  $) $)' %+ $ %+ )*/ 5%1 .  4)$  
4)$+)  ($   +$$.$) $%% .)+$+ 

c cc
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c

Data Collection:
 (++$+ %$)$$%) / *  $<8
åc Primary Source: ./ +$.%$.$)*/$%J (
$%+& +$.*/('75$$'7$K 
    +$+  +/ %$. $  5 (   $% )+) 
4)$ 
åc Secondary Source:  +$ /  ( +$+  %$. $./& (  
+$%+$. 

Data Analysis:
åc    /7  $   $% )  / )' ..+ +4) 
+4)*) ''( 3+ 

ÝIMITATIONS OF THE STUDY




.$.2$6+)+ */$+$%$+(2
 .  *  $% %+ +$ (  / )'  %$.)$ $% 
$6+  ..$%$$(8

åc )$.$$%.$/!;;$5-$(+ %$) / $


.$%$5$($$)'$'7% '$%) / 


åc .$)+$% %$) /(./ ($%%1 . 


4)$ +++$%) %$.$ 


åc ($ +$)%+ 


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 Survey on Spencer¶s retail 


0$)'$%$$)+&S

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+ !<

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$+$ !; ;
'7 <; ;
/$$ #; ;

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Data Analysis and Interpretation

?   
?    

Types of Customer:

+   .6$ /     $'7    )/  / *  '$$  +)$.
   ' + * +$. '$)  / /  %$+)' $  10$.1C 
'% $$.%)'$ )+  /*)'.)++ $+$$2/
. 

TYPES OF TARGET CUTOMER


¯¯    D  #=G
 
¯    D  <;G
D  ¯ ¯    D  =G


oA
A
A
A
A
cc c c
Ãc c c
ÝÝ Ãc Ãc
ÝÝ ÝÝ


$.$*/&* $)'*/%().$%$(' +$.


*+)$. *''.+$ )'%+$( * %$) 
$ )+)+%$*'*+$.'$) 

c cc
¯   
 ¯    
c

Flow of customer in different departments:

 ( * /7   %$( $% +)$.&  /   $  $ ( * )  
+)$.%$($*'$%'+)$.%$( / 

 Inter-Department Customer Flow


DEPARTMENT NUMBER OF CUSTOMER

¯       -=;
¯      #;;


     ";;


+(*%$) *'+)$.%$((E=;1#;;$*''
+)$.%$( / 

 . $ )+ +'$  + +/  )+   $. %)' $ )+
 $'% . 0 * %$) +$%'. .+)$. %$( 
-=; / +$%'% .E;;$#;; / &$ 
'% .+$$%3+)*$ )+ 

Value of Stock in the different department:

 VAÝUE OF THE STOCK


DEPARTMENT (Rs)
¯       #E;;;;
¯      =;=;;;;

     >;E;;;;


'.+$ *  $($. 2 +$(%/++$


  $ (  / *   .6$   2 +2/ $)   $$
D)3%$.+'$/'$ ¯'($.+'$/
 %$2 +$/* 2$$ +)$ / /
3+ 

c cc
¯   
 ¯    
c

'.+$+) 8

! c 0+ +$ %$  2 +2R$ +)'$1$)+


$¯)¯C$2'*&  + 
< c )'+$%$ 2 $6$$++$¯)+ 
- c $ ++$ %$    2  R$   /  2 '
+2+ + 2 '     +)' & (/
C  $ 

$ )+'3+)*/%$'' +$.*+)$. 

'%+$ +$'$% '+ $. %)' $'$$.'$ )+ 


/$ )+'/.$%J$.K &$1$ $%$%))
$. (   $. %)'   '+ )3)/    * )/  $.
$)( '$%+$.$/ ++ %))($$.
++$)$* '+)$.''$ )+ 

Revenue generated by the different department:

REVENUE PER
In 2007-08 (Rs)
DEPARTMENT
¯       <;;;;;;
¯      B;;;;;;

     E=;;;;;
TOTAÝ 12500000


 *' *)    +)$.   .$  !=;;;  $.$ $% *)
'  /  + .  2 $ +$ $ $  *' $% ' +)$.
%$( / 

$.$*/&%$) *'+)$. .+/


'' +$.*+)$. 

c cc
¯   
 ¯    
c

Garment Department:

Overview:

 ¯. .  $ )+  ./  .6$ $  /.     
+ '  (  >;; $  <;;; *'/ (+  . %$  %(  
+)$. 

Findings:

 $ )+ 3+)*/ %$  + +$. * +)$.  3.). $ )+ 
)+%$. ). *'+$.*+)$. 

Suggestions:

/%$+)'*/%( +)$. .$$% +$).+&%%$ 


+' $%/($+.2  )//
$) $ )+)+$ )+'$(++%%$ %$. ).*+$.
'$) .+)$. )/( 

Gifts Department

Overview:

¯% .  +$' $% *$) $ )+ +'$ %$. $. %)' $ )+$
$'$$.'$ )+ 

Findings:

  + ( * %$)   (  ' $% ' .    . $ )+ (+ 
3+)*   $  4)/ & ) $  + *  0*  $+2  )%%+ $
%/+)$.)+'%$) */''%$ )+ . 

c cc
¯   
 ¯    
c

Suggestions:

'      )/  ''  . ). * +$. '$) $  
+' / / / )  $ )+   + $  . $/ %$  ' +
+$).(+*/$($)$  $.$$$ $)'
*$).)%%+)*/$ )++'$'%&)%%+ 

Music Department

Overview:

)++$+$$%)+:¯.5D& $$*D& 

Findings:

+$ )+ */$('+ 5 * &2J$K.)+ .$*+ 1 * &


 +'(-;$!;; +//''+$.*)
'$%+/$ )+ )/ $/**/'$$ +$+$'.+ 1
* +'$$(+'$%!;;$<;;(%/$'$$$.2
*'+'-;;$B;;%$+$/'$ )+ 

Suggestions:

+'.$*)/.)++$ .)+&%$) +$+$


$% + &    )+$ + & $(   .)+ '. +   /  .7' $  $(
+.- '.+ ($ . %$ )+$ .$*+ 1 * & 

c cc
¯   
 ¯    
c

Analysis of the study on Big Bazaar

 +$'7')++$+*$)$ +//


* %% +)$.$$%+)$.+$.* 
$ ( ( /7  +   (  /7' (+ +$. * $% +)$. 
'/  $)+$ )+'7 .(8

Percentage of customers flows department wise

Type of customer Garment Gifts Section Music Cards


section section section
'' +$.* !;G !=G =;G #G
 ).' +$.* =;G ==G B;G =-G
'' +$.* B;G -;G !;G B;G

AA
oA
A 
c  c  c 
A
A  c  c  c
A 

c  c  c 

$.  $*    %$)    '. +$ /  ''  .   
*' *$%+)$.  / $$.$'/ .6$  / *$(
 $(  .6$  '.  )/  $($% ' *$% +)$. .)+
+$$ . ¯/).  . ).+ $
'$$ +'$%*'+$.*+)$.*$  . 

c c c
¯   
 ¯    
c

Flow of customers in different departments:

 ( * /7   %$( $% +)$.  /   $  $ )   +)$.
%$($*'$%'+)$.%$( / 

Inter-Department Customer Flow

Department Number of customer


¯.. !E;;
¯%. E;;
 . <=;
)+. >;;

0  ) / $% +)$. %$(  ' 7 $  *' $% ' +)$. %$( / (
+.$2$(&+/(<;;;1<=;;+)$. / (2'
+)$.($''*)%$ . 

$.$* %')  3+) %$($% +)$. '. . */


'$ .  '%+ %%+$ $
/*+ .)+ .%$$%++$) $ )+ $('
$%.)++ & '. * &%$+'$/+)$.(++ +)$.%$(
.)+ . 

Value of stock in the different departments:

0 * +$ B . %$. +& $   .   *)$ $% *'
$+2().$ $*  /+$$)%% 

c c
c
¯   
 ¯    
c

Value of the stock

Department (Rs)
¯.. !E-;;;;;;
¯%. #=;;;;;
 . !=;;;;
)+. =>;;;;

 '. +$  *   $ . ($.   2  +$  / * $  +$)
+$$/%$'. +$/'$ $6+ $+2$%.6$
 B;1=;G +$)  *)$%$+2'.'$*%$( .$%
($  $ $)*)$%$+2 $.//.$+2*)$%
!E -$!#+$*)$%$+2)+.$%($.$B;+$

Revenue generated by the different departments:

$ %  $)  $%/ * ( * +$.   *) '  / %%
.$$%<;;B1<;;=$<;;>1<;;" $) /(*+$  *'
*)$%'+)$.%$( //+$.*+)$. 

Revenue per 2004-2005 2007-2008


department
¯. . ";;;; -;;;;;
¯% . B<;;; !>;;;;
  . <;;; !>;;
)+ . !";;; B;;;;
Total 153000 521800

c c c
¯   
 ¯    
c

AAAAA
AAAAA
AAAAA

AAAAA
AAAAA
AAAAA AA AA
A
AAo AA

$.$*) /* .$%+$$%$'7  


 / $% <;;B1<;;= $/  ' '    ) . ). '  +$. * +)$.
(   $ '$    $  .3.). $$ $% *) ' %$.  ($
'$)$//$%<;;B1<;;= 

+' *)$%'. .  '% . %$. /<;;B1


<;;= $ <;;#1<;;>  '%+ +) ' 7  %  $ )+ $(   $(
.)%+)      / +. )++%) $   $(     '.
 )/ 

 .) +' %$)    +  .   *)  (   $+2 
+' / / / +) $% +'' +)$. %+ $(  %$.$
+$$'/ *+25 1. 

Facts and findings

$.$*/&%$) *'+)$. .


+$. * $  ' 7  (  . +)$.   ) .   
*'*+$.+)$. 

c c c
¯   
 ¯    
c

Garment Department 

Overview:

¯. .$ )+./$( +'(


""$>;;*'/(+*/$%$. +*' $$(*
+$.'$)$  $+2+$%$%/+)$.  +
( $($$+$.$+)$. 

Findings:

.%+(*%$) '.+$'7./%$+)'$
$('$ )+($(  ./'*'+ +$)$
'.$ )+  /* $ +22J)/<'-K)/-'=K(+$$2
2%/$))/<('.$-)+)%+%/$))/<$ )+('!%
$/$)('- &*/'+ +*$%%+/ $ /'7 
/*$+$/'  '+'.' +$)
$%=;$E;+ 

Suggestions:

% +)'$%%+$+)''/*'$$ '+$.*


+)$.*%$($ .2%)) '$+/ ./
+ $ )+  (  ' $%    $ )+   '. +$   +$. 
+$+$)$) /)' 

c c c
¯   
 ¯    
c

Gifts Department

**(8

¯% .  +$' $% *$) $ )+ +'$ %$. $. %)' $ )+
$)'$ )+ ++$ '$'7$( /$$+ %(++$
$)   %    '% +$  )$. %+  +'' / / / ( 
+ $ )++'$ 

 '8

'7(*%$) /$%'$.%)'$ )+$+


 $('+$+$ )+'%$ )+ +/  $+)$. 
 +$+  ($'%+$$%/*$%+$.'$)/*
'+$+$$%$ )++'$)(. $+2$%.$ )+ $ '/
 2  '% .   /  '  ' * $% $ )+ (  . 
$+2(+.$..'$$ $+2)$*$ '''$$ *)
%$. . 

)''$8

'7+ %$+)$$+2$%'%$)' $+2* .2 )(


.+'$/$+2$+ 

Music Department

**(8

)++$+$$%)+:¯.5D& $$*D& 

 '8

' 7  $ )+  */ $( ' +  5 * & 2 J$K .)+   .$* + 1
* &   + '   (  -; $ !;;  +/ /  ''  +$.*
)'$%+/$ )+ )/ $/**/'$$ +$+$

c cc
¯   
 ¯    
c

'.+ 1 * +'$$(+'$%!;;$<;;(%/$'$$$
.2*'+'-;;$B;;%$+$/'$ )+ 

)''$8

.)+%$) +$+$$%+ &  )+$+ &$(.)+'.


+   /.7'$$(+.- '.+ ($ . 
%$ )+$ .$*+ 1 * & 

c cc
¯   
 ¯    
c

Analysis of the study on Vishal Mega Mart

Types of customer:

/$%+$). .2 D.'.%.*


$%   .  +   ) .  +   $ +)$.   $ )+
+'$ 

 (  /7' (+ +$. * $% +)$.  '/   $ )+ 
$ )+ .(8

Percentage of types of customer department wise

Type of customer Garment Gifts Music Cards


section section section section
'' +$.* !; B; E; ;
 ).' +$.* E; =; -; =;
*'' +$.* -; !; !; =;

Type of customer

AA
oA
A    c  c  c
A 
A  c  c  c
A 

c  c  c 

c cc
¯   
 ¯    
c

$.$* &%$) +)$.%$('.+$*/'


$+$   %$+)+)$.'$) +/ . ). * +$.'$)$%
+)$. 

Flow of customers in different departments:

 ( * /7   %$( $% +)$.  /   $  $ ( * )  
+)$.%$($*'$%'+)$.%$( / 

Inter- Department customer flow

Department Number of customer


¯.. ";;
¯%. <=;
 . !;;
)+. -;;

$.$* %')  3+) %$($% +)$. '. . */


'$ .  $ .$*) /( *+$  ($
 '.$/$)+$%$ )+$%$*  . * .
$%) //*!;++$) /.2'$%.$<>; /
+$)$$*  / 

Value of stock in different department:

0 * +$ . %$. D '      *)$ $% *'
$+2().$ $*  /+$$)%% 

c cc
¯   
 ¯    
c

Value of the stock

Department (Rs)
¯.. !;-B;;;;
¯%. <=;;;;
 . #=;;;
)+. <;;;;;

Value of the stock in the Garment Departments:

  c
  
 c  

 c  

c  

'.+$ *  $.($. 2 +$  *)$%$+2


'. .  */ .)+ '   $ .  */ .)+
'$ .  *)$%$+2($6).$!>$<;+$
 -.'$$$.//.'$+2$%E+$
$. 

*)$%$+2$%$ .*/$('. . 

 $+2 .    '% +$ +/ .  %$  '   . ). *
+$.+)$. 

  +  .  $+2 +   . $% .  ( ? *  &
$)++$ '$D' 

c cc
¯   
 ¯    
c

)+ .+$'$%)+.$* '.+ 5 * & %$) $+2$%


'.+ 5 * &'$

Revenue generated by different departments:

$ %  $)  $%/ * ( * +$.$   *) '  / %%
.$$%<;;B1<;;=$<;;>1<;;" 

$  ) / ( * +$   *' *) $%  ' +)$. %$( / /  
+$.*+)$. 

Department 2004-2005 2007-2008


¯. =;;;; !>;;;;
¯% =;;; !;;;;
  <;;; !>;;
)+ !>;; =;;;
Total =>>;; !"E>;;


AAAAA

AAAA

AAAAA
AA AA
AAAA

c c c
¯   
 ¯    
c

$.$*) /* .$%+$$%$'7  


 / $% <;;=1<;;= $/  ' '    ) . ). '  +$. * +)$.
( $'$$$/ 

+$%'.'% .)+ .$+2+ *)$


+ ( .2 . ) /$% /$%<;;B1;=$<;;#1<;;> $
$ )++'$/'% .)+ .*/+''(+'
. $%($* $ )+ 

.)+'%$) +  .*)($+2


+' / / / +) $% +''  +)$. %+ $(  %$.$
+$$'/ *+25 1. 

  ¯

$.  $* /  %$)    *' +)$.    .  
. ' +$.*+)$.D./%$+)''.$%+)$. 

c c
c
¯   
 ¯    
c

Garments Department

**(8

$ )+ 4)/$%$ )+¯.+$+/%$. ).


 *'' +$.*$ +'+$*'/(
 <=;$E;; 

 '8

  '. +$ ( * %$)   $ )+ +'$  $ %$+)'  ' ' 
+$. * +)$.     +$+$) $    %$$   ' ' 
+$. * $  */ +$+$) $)   /  )'  +/ / 
*/+$+$)$) 4)/(+& . 

)''$8

D'+/''. ++)$.)$$%'' 
+$.*+)$.$  /$) %$+)$+/+).$
$ $ +)$. / $ )+'  *$) ' $% ' + $ )+   '.
. 

Gifts Department

**(8

$ )+ 4)/$%$ )+¯%+$+/ %$' 


. ). '  +$. * $   + '   +$  *'/  (
 =;;$>;; 

 '8

'%(*%$) $+2$%'%.*/$( $$ )++'$


$ %$+)' $ $( '  +$. * +)$.    '% .  %  $ '
+$ )+ 

c c c
¯   
 ¯    
c

)''$8

/ $)  %$+) $  + / $ )+' .$ $+2   $  $( + '
$ )+   '% +$  / + $ ' *) %$. $( '  +$.
+)$. 

Music Department

**(8

)++$+$$%.)++ &'.+ 5 * & $.$* * & $ )+ 


4)/$%$ )+.)++$+/%$' . ).' +$.
*$ +'+$*'/( !=;$=;; 

 '8

.)++$(*%$) /./%$+)'$'.+ &  * & 


$+'$' '+$+$$%'.+   * &+$ )
+$% .)++ &$+2*$$)$+)$.&%+$/* 

)''$8

D $)  +$+ $   .)+  )/  ' $)'  ' +$.*
.2(+/($ $'$)   )++)$. % %$)/$'
+ & $$$) +($+2$%$ )+
.)+ . 

c c c
¯   
 ¯    
c

COMPARITIVE ANAÝYSIS OF THE STORES

On the basis of customer flows:

0*+$  *'$%'+)$.%$( / 

Flow of Customer per Day


Store Name No. of Customer
D' !E;;
+ !<;;
'7 <-;;


Vishal Mega Mart: $.) /* *'+)$.%$(. ).


' +$.*+)$. *'' +$.*+)$. 

Spencer Retail:  +)$. %$(   $  +/ % $  '   )
. ).+$.*+)$. 

Big Bazaar: /  %$+)' $   +$. * +)$. )    $ 
.($ 

On the basis of stock value:

Comparison of stock value


Store Name Garments Gifts Dept Cards Dept Music Dept
dept
Vishal Mega E=;;;;;; <=;;;; ##=;; !#=;;;
Mart
Spencer Retail #E;;;; ==;;;;; !#=;;; >;E;;;;
Big Bazaar !E-;;;;;; #=;;;;;; !=;;;; =#=;;;

c c c
¯   
 ¯    
c

Garments Department:

*)$%$+2  $$ .$%($+)$<$-


.   $ $   + $% ( '.  */ '  '1
)..+$+$ 

Vishal Mega Mart:  $ )+   '. +$ & 3+)*   . %$ 
. ).$*'' +$.*+)$. $/&%$+)'$.6$ 
 '.  )/    $ )+  )     .      $& + 
'' *+$.'$) $(* +$+$)$)$+2*$).
$.+)$.%+$ 

Spencer Retail: $ )+ '  */ '   . %$  ' + +$).  
+*/$($+2)$*$ 

Big Bazaar: /*$( '. .($+%$


 ) . ). . ).   *' + +$. '$)  $)'   +$+$) $
(2.)+')+)$.% ($+2 (4)/
 $+  /*'$+2)$*$ 

Gift Department:

Vishal Mega Mart: /  $ %$+)' $  '% $+2 %$ ) +)$. %$(  
*)%$.+$*/$( $$''%$+)$.%+$/* 

Spencer:  (  ' $% $ )+  %$)   '% +$ %$   +$. * $ 
$)'*/$ )++'$')*$).$%$+2.$ )+
$( $(*+)$./(').$%+$+$$%'%. 

Big Bazaar:*/'*.'%+$%$) .$%) /  /


+/ .7' $ $ )+$ $% $ '$$.' $ )+   $. %)'
$ )+   '% +$   .  $/ %$  ) + +$).  
+)$.&%+$/*.2 

c c c
¯   
 ¯    
c

Cards Department:

Vishal Mega Mart:$+2 .2+*/$( &+$  


$) 

Big Bazaar: $+2   .  2 +  */ $(   & +$    
$) 

Spencer:*''*)'% . 

Music Department:

Vishal Mega Mart:)+ .+$'$%.)+.$*. '.+ 1 * & 


$+2$%'.+ 1 * &'$ +'*/$%$. ).
 *'+$.'$)$)'/%$+)'$+$.'$)$/ )/
% $%/+)$.  

Big Bazaar:  .)+ .  $ +$' $% .)+ .$*   '. + 1 * &
 /*. '$$ +($+2*+'$  $
.2 +'  $   / ' */ $( ' $ )+ (  +$/'
$ )++'$  /+)$.%+$*'(%)%.$%  

Spencer: +  ' .$*)  .'7 5D '


.)++)$%¯'$) 

c c c
¯   
 ¯    
c

Findingsc


åc +&*'$$  (.$'+$). 



åc '7$ )+'+& 

åc ' 7 * ' +++ .$'  +$).  +$.$ $
+& 

åc ¯ $ )+ * .6$ +++ $%  $%%' $% +& .$'
+$). 


åc +$).$.)+% $%$%%$ )+ /+& 

åc '7$.$$+.+& 


c c c
¯   
 ¯    
c

SUGGESTIONS AND RECOMMENDATIONS



åc  $  $ .$*  ) +& $)  $ )+ .$
+$.*$.$$+.)+$'7 


åc $ )+'$%+&$) .$* $ $.+
3''7 

åc $$.$$$%%+$./$) '$%$%'%'$'
%$$(/ 


c c c
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 ¯    
c

Bibliography:

 0  

Îc ((( + +$.

Îc ((( ''$) +$.

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Îc ((( '$$' +$.
Îc ((( + +$.
Îc ((( /$$ +$.
Îc ((( * +$.

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