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Reliance plans to launch 1000 stores by this year end.co. Also the fact that organized retail accounts for only 3% of retail sales in India there’s a huge untapped potential.gif&imgrefurl=http://www. RPG group.vishalmegamart. No wonder that every business house from Birlas to Ambanis is busy chalking out their retail plans.vishalmegamart. There is scarce managerial talent in retail business and salaries are already skyrocketing. Reliance and Bharti also have plans to set up Micro Finance Institutions along with their retail chains. While Reliance retail. While Bharti will also offer telecom services in its retail stores.wordpress. With a booming economy and burgeoning middle class the shopping habits of Indians are changing fast. So much so that every conglomerate wants a piece of the pie. The bleak chances of FDI in retail have forced foreign retail giants to look for local partners.com/ 2007/10/4748.net/fran-enquiry. Reliance Retail will launch its hypermarket.pop’ stores and the economy as a whole.India retail network. 25.jpg&imgrefurl=http://krishnarao.google. Tata. Subhiksha. Shopper’s stop has inked a deal with UK’s Home Retail group to develop Argos retail stores.Local retailers who already have a huge presence in India include Future Group (former Pantaloons). Though it will be too early for them to start counting their chickens as the government policy is still hazy and huge amount of expertise is required to run a pan. There is huge pressure on government from foreign multinationals to allow FDI in retail.wordpress.net/Home_cap tions/Vishal-Logo.google.com/2007/10/28/why-i-will -always-shop-at-the-baniya-store/&h=355&w=800&sz=86&hl=en&start=36&tbnid=etg91ZI F8vAm-M:&tbnh=63&tbnw=143&prev=/images%3Fq%3DRELAINCE%2BFRESH%26start%3D20%26gbv %3D2%26ndsp%3D20%26hl%3Den%26sa%3DN> <http://images. Of course local giants are keen to put their plans in place before foreign players are allowed to move in. Bharti and Aditya Birla group are soon to start rolling out their retail plans. The government is still in process of studying the effect of organized retail on ‘mom-n. Bharti has joined hands with Wal-Mart after failed talks with UK giant Tesco.in/imgres?imgurl=http://krishnarao. Reliance has already opened 50 ‘Reliance Fresh’ stores with the very first in Hyderabad. As a result of hyper growth plans and rushed hiring. Most retail ventures are going in for mixed strategy when acquiring retail space. Shopper’s Stop.co.htm&h =90&w=169&sz=7&hl=en&start=5&tbnid=T3NXnpBbwN5JaM:&tbnh=53&tbnw=99&prev=/images% 3Fq%3DVISHAL%2BMEGA%2BMART%2BLOGO%26gbv%3D2%26ndsp%3D20%26hl%3Den%26sa%3DN> 2 The most bullish of them all is Reliance with plans to invest Rs. Some are just buying the land and . A massive churn is already taking place in retail space while real estate prices in prime locations are going over the roof. Malls and multiplexes and making headway into tier II and tier III cities also after mushrooming in the metros. <http://images. His plans include selling everything from vegetables to cars under one roof and even deploying cargo planes to make sure that you get fruits and vegetables ‘farm-fresh’.000 crore in its retail venture.Though organized retail is in practice around the globe for many decades now.in/imgres?imgurl=http://www. With Mukesh Ambani in driving seat there’s little doubt that reliance will change how Indians shop. The reasons for this are many. supermarket and specialty formats in April-June quarter this year. Bombay Dyeing has tied up with France’s Auchen. it’s only now that it is making an entry into India in a big way.files. most retail ventures are struggling to keep pace.

Indian Retail sector consists of small family-owned stores. After all. Retail growth in the coming five years is expected to be stronger than GDP growth.then building their stores while others are buying finished commercial space or just renting it. Also. nobody is complaining about the money being put in behind these retail ventures. It’s a lot easier to cut manufacturing costs than it is to cut distribution and marketing costs. at an annual 24%. government has relaxed regulatory controls on foreign direct investment (FDI) . The number of department stores is growing much faster than overall retail. Also the retail stores promise to give the consumers more choices and a better shopping experience. Distribution continues to improve. both as a global base and as a domestic market. With the economy growing at 10%. When there is a huge competition in market it’s always a win-win for consumers. and announced development plans project at least 150 new shopping malls by 2008. Though. driven by changing lifestyles and by strong income growth. To keep the prices low the retailers are doing everything from buying cargo planes to sourcing fruits and vegetables directly from farmers. located in residential areas. initially there will be a few surprises and a few new lessons learnt the long term story looks promising. At present the organized sector accounts for only 2 to 4% of the total market although this is expected to rise by 20 to 25% on YOY basis. which have to be maintained at an unusually high level. and inventories. it’s all about the customers. However. Distribution and marketing is a huge cost in Indian consumer markets. coupled with poor quality of the distribution sector. which in turn will be supported by favorable demographic patterns and the extent to which organized retailers succeed in reaching lower down the income scale to reach potential consumers towards the bottom of the consumer pyramid. with a shop floor of less than 500 square feet. The structure of retailing will also develop rapidly. but it still remains a major inefficiency. Poor quality of infrastructure. 3 RETAIL IN INDIA India represents an economic opportunity on a massive scale. Supermarkets have been taking an increasing share of general food and grocery trade over the last 2 decades. results in logistics costs that are very high as a proportion of GDP. They can expect better services from ‘mom-n-pop’ stores and great bargains at their local mall. Shopping malls are becoming increasingly common in large cities. Growing consumer credit will also help in boosting consumer demand.

most companies believe that will not be for long. Although FDI remains highly restricted in retailing. Indian companies know Indian markets better. That will be the coming struggle. This report discusses the scenario of organized retail industry in Ludhiana city of Punjab and the opportunities available for companies based on key statistics. Indian companies know Indian markets better.considerably in recent years. I have answered Key questions like: • What is the Ludhiana? • What is the • Who are the on the unorganized 5 FMCG RETAIL market size and scope of the Organized retail industry in size of organized market segment wise & its growth prospects? major players of Retail Industry in Ludhiana. 4 The next cycle of change in Indian consumer markets will be the arrival of foreign players in consumer retailing. their impact retail outlets? IN INDIA India is one of the largest emerging markets. their impact retail outlets? The next cycle of change in Indian consumer markets will be the arrival of foreign players in consumer retailing. That will be the coming struggle. the power to drive down prices. This report discusses the scenario of organized retail industry in Ludhiana city of Punjab and the opportunities available for companies based on key statistics. Although FDI remains highly restricted in retailing. the power to drive down prices. most companies believe that will not be for long. . with a population of over one billion. but foreign players will come in and challenge the locals by sheer cash power. It has allowed 51% FDI in “single brand” retail. while retailing currently remains closed to FDI. I have answered Key questions like: • What is the Ludhiana? • What is the • Who are the on the unorganized 4 market size and scope of the Organized retail industry in size of organized market segment wise & its growth prospects? major players of Retail Industry in Ludhiana. However. but foreign players will come in and challenge the locals by sheer cash power. India is one of the largest economies in the world in terms of purchasing power and has a strong middle class base of 300 million. the Indian government has indicated in 2005 that liberalization of direct investment in retailing is under active consideration.

entry of foreign retailers was restricted in Indian retail market because of the ban on Foreign Direct Investment in Indian Retail Sector. policy makers and smaller retailers that the presence of bigger organized retailers would lead to the elimination of the smaller shop keepers leading to a large scale problem of unemployment and maybe even social problems. Around 70 per cent of the total households in India reside in the rural areas. But recently. as government has changed its policy and the cabinet has allowed 51 per cent FDI in single-brand retail. These are unorganized. commonly called kirana stores exist. operated by single person and runs on the basis of consumer familiarity with the owner. commonly called kirana stores exist. However. entry of foreign retailers was restricted in Indian retail market because of the ban on Foreign Direct Investment in Indian Retail Sector. policy makers and smaller retailers that the presence of bigger organized retailers would lead to the elimination of the smaller shop keepers leading to a large scale problem of unemployment and maybe even social problems. But recently. The entry of major retailers in the country has raised passions among the politicians. However. Where Big Bazaar scores over other stores is its value for money proposition for the Indian customers. India is one of the largest economies in the world in terms of purchasing power and has a strong middle class base of 300 million. the prospects of foreign players entering India became high. as government has changed its policy and the cabinet has allowed 51 per cent FDI in single-brand retail. the prospects of foreign players entering India became high. Till now. operated by single person and runs on the basis of consumer familiarity with the owner. Till now. recently organized retailing has become more popular in big cities in India and most of the metropolitan cities and other big cities are flooded by modern organized retail stores. . Many semi-urban areas also witnesses entry of such organized retail outlets. Many semi-urban areas also witnesses entry of such organized retail outlets. India is called a nation of shop keepers and organized retail which has just made an entry has a very small share estimated between 2-4% of total retail in the country. with a population of over one billion. The entry of major retailers in the country has raised passions among the politicians. It caters to every need of your family. India is called a nation of shop keepers and organized retail which has just made an entry has a very small share estimated between 2-4% of total retail in the country. recently organized retailing has become more popular in big cities in India and most of the metropolitan cities and other big cities are flooded by modern organized retail stores. where mostly traditional retail outlets. where mostly traditional retail outlets.Around 70 per cent of the total households in India reside in the rural areas. These are unorganized. 6 Organized Retail outlets in india BIGBAZAAR Big Bazaar is not just another hypermarket. 5 FMCG RETAIL IN INDIA India is one of the largest emerging markets.

aLL. blends the look. it has opened the doors into the world of fashion and general merchandise including home furnishings.that’s what we guarantee. The company also operates an online portal.000 people. cutlery. utensils. This entity has been created keeping in mind the growth and the current size of the company’s value retail business. sports goods and much more at prices that will surprise you. Big Bazaar plans to add much more to complete your shopping expereince.futurebazaar. cutlery. Big Bazaar. it has opened the doors into the world of fashion and general merchandise including home furnishings. crockery. 170 Food Bazaar stores. crockery. Future Value Retail Limited is a wholly owned subsidiary of Pantaloon Retail (India) Limited.com/> 6 Organized Retail outlets in india BIGBAZAAR Big Bazaar is not just another hypermarket. a chain of seamless destination malls. The company operates 120 Big Bazaar stores. has over 1000 stores across 73 cities in India and employs over 30. Blue Sky. With the ever increasing array of private labels. is India’s leading retailer that operates multiple retail formats in both the value and lifestyle segment . covering an operational retail space of <http://www. convenience and quality and Central. Pantaloon Retail (India) Limited. sports goods and much more at prices that will surprise you. a supermarket chain. Big Bazaar plans to add much more to complete your shopping expereince. Top 10 and Star and Sitara. in over 70 cities across the country. led by its format divisions.At Big Bazaar. The company’s leading formats include Pantaloons. is India’s leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. At Big Bazaar. utensils. Headquartered in Mumbai (Bombay). With the ever increasing array of private labels. And this is just the beginning. Food Bazaar. Some of its other formats include Brand Factory.futurebazaar. Where Big Bazaar scores over other stores is its value for money proposition for the Indian customers.that’s what we guarantee. the company operates over 16 million square feet of retail space. Big Bazaar and Food Bazaar. a uniquely Indian hypermarket chain. you will definitely get the best products at the best prices . among other formats. touch and feel of Indianbaz aars with aspects of modern retail like choice. Pantaloon Retail (India) Limited. And this is just the beginning.com. a chain of fashion outlets. you will definitely get the best products at the best prices . It caters to every need of your family.

Big Bazaar.futurebazaar. touch and feel of Indianbaz aars with aspects of modern retail like choice. R. a chain of seamless destination malls. convenience and quality and Central. Headquartered in Mumbai (Bombay). Blue Sky. Top 10 and Star and Sitara. IIT-Chennai & IIM-A alumni. Karnataka and TN. the company operates over 16 million square feet of retail space. a supermarket chain. Subramanian. Punjab. Subhiksha was founded by Mr. it     .futurebazaar. The company also operates an online portal. Today. 365 days a year. blends the look. has over 1000 stores across 73 cities in India and employs over 30. without any compromise on quality of goods purchased. SUBHIKSHA Subhiksha is India s largest supermarket. Future Value Retail Limited will continue to deliver more value to its customers. a uniquely Indian hypermarket chain. Future Value Retail Limited is a wholly owned subsidiary of Pantaloon Retail (India) Limited.of the Indian consumer market.com. among other formats. ICICI Venture Capital has a 24% stake in Subhiksha. in over 70 cities across the country. covering an operational retail space of <http://www. supply partners. UP. Hariyana. The company’s leading formats include Pantaloons. Subhiksham or "giver of all things good". Big Bazaar and Food Bazaar. This entity has been created keeping in mind the growth and the current size of the company’s value retail business. led by its format divisions. AP. Maharashtra. His vision to deliver consistently better value to Indian consumers. stakeholders and communities across the country and shape the growth of modern retail in India. Derived from the Sanskrit word.com/> 7 over 6 million square feet. Started in 1997 as a single store entity in South Chennai.000 people. a chain of fashion outlets. Some of its other formats include Brand Factory. aLL. As a focussed entity driving the growth of the group s value retail business. 170 Food Bazaar stores. it is now present nationally with 1000 outlets and spread across more than 90 cities. has guided Subhiksha to deliver savings to all consumers on each and every item that they need in their daily lives. pharmacy and telecom chain. The company operates 120 Big Bazaar stores. Food Bazaar. Subhiksha now has the pan Indian presence with stores across Delhi. Gujarat.

SUBHIKSHA Subhiksha is India s largest supermarket. it is now present nationally with 1000 outlets and spread across more than 90 cities.com/images/l ogos/SubhikshaBigBanner&imgrefurl=http://www. Customers can get the same discounted prices on all     .in/imgres?imgurl=http://www. Subhiksha was founded by Mr. Punjab. without any compromise on quality of goods purchased. Gujarat. professionally managed and vibrant organization that is poised to change the lives of millions of Indians. Maharashtra.google. Hariyana. has guided Subhiksha to deliver savings to all consumers on each and every item that they need in their daily lives. Unlike other stores. Subhiksha now has the pan Indian presence with stores across Delhi. In fact. AP. Started in 1997 as a single store entity in South Chennai. Customers can get the same discounted prices on all items. Subramanian. Derived from the Sanskrit word. Karnataka and TN. As a focussed entity driving the growth of the group s value retail business. faster than ever before! Lowest Prices & Great Savings Everyday! Subhiksha offers all goods at sharply discounted prices so that consumers can genuinely save in every transaction. Today.indiaretailbiz.co. faster than ever before! Lowest Prices & Great Savings Everyday! Subhiksha offers all goods at sharply discounted prices so that consumers can genuinely save in every transaction. Unlike other stores. R. the low prices at Subhiksha are not limited to a few goods or to a few specific days. supply partners. it is a multi-locational. Future Value Retail Limited will continue to deliver more value to its customers. ICICI Venture Capital has a 24% stake in Subhiksha. on all days and irrespective of whether they make a small or a big purchase. professionally managed and vibrant organization that is poised to change the lives of millions of Indians. His vision to deliver consistently better value to Indian consumers. Subhiksham or "giver of all things good". IIT-Chennai & IIM-A alumni. 365 days a year. stakeholders and communities across the country and shape the growth of modern retail in India. UP.indiaretailbiz. pharmacy and telecom chain. the discounts and customer savings at Subhiksha are 4-5 times that offered by other small and big retailers. <http://images. the low prices at Subhiksha are not limited to a few goods or to a few specific days.is a multi-locational.com/blog/2007/07/12/ subhiksha-likely-to-consider-ipo-after-october-2007-stores-count-to-touch-1300-b y-march-2008/&h=117&w=370&sz=10&hl=en&start=23&tbnid=wz16YYSaMQkNzM:&tbnh=39&tbn w=122&prev=/images%3Fq%3DSUBHIKSHA%2BLOGO%26start%3D20%26gbv%3D2%26ndsp%3D20%26h l%3Den%26sa%3DN> 7 over 6 million square feet.

It is covering about 1996592 lac sq.43 million for fiscal 2006 and Rs.in/imgres?imgurl=http://www. Vishal is one of fastest growing retailing groups in India.google.com/images/l ogos/SubhikshaBigBanner&imgrefurl=http://www. In fact. ft. the discounts and customer savings at Subhiksha are 4-5 times that offered by other small and big retailers.in/imgres?imgurl=http://www.12 million for fiscal 2005.Ram Chandra Aggarwal . Calcutta) is today a conglomerate encompassing 91 showrooms in 62 cities / 20 states. 6026. 1463. Situated in the national capital Delhi this store boasts of the singe largest collection of goods and commodities sold under one roof in India.53 million for fiscal 2007 The group’s prime focus is on retailing.000 products range which fulfills all your household needs. under the dynamic leadership of Mr. Situated in the national capital Delhi this store boasts of the singe largest collection of goods and commodities sold under one roof in India. <http://images. The showrooms have over 70. Each store gives you international quality goods and prices hard to match.co. and can be catered to under one roof. Calcutta) is today a conglomerate encompassing 91 showrooms in 62 cities / 20 states. <http://images. The group had of turnover Rs 2884. Its outlets cater to almost all price ranges. The group had of turnover Rs 2884.com/blog/2007/07/12/ subhiksha-likely-to-consider-ipo-after-october-2007-stores-count-to-touch-1300-b y-march-2008/&h=117&w=370&sz=10&hl=en&start=23&tbnid=wz16YYSaMQkNzM:&tbnh=39&tbn w=122&prev=/images%3Fq%3DSUBHIKSHA%2BLOGO%26start%3D20%26gbv%3D2%26ndsp%3D20%26h l%3Den%26sa%3DN> 8 VISHAL Group What started as a humble one store enterprise in 1986 in Kolkata(erstwhile. 6026.indiaretailbiz.Ram Chandra Aggarwal . India’s first hyper-market has also been opened for the Indian consumer by Vishal.co.htm&h =90&w=169&sz=7&hl=en&start=5&tbnid=T3NXnpBbwN5JaM:&tbnh=53&tbnw=99&prev=/images% 3Fq%3DVISHAL%2BMEGA%2BMART%2BLOGO%26gbv%3D2%26ndsp%3D20%26hl%3Den%26sa%3DN> 8 VISHAL Group What started as a humble one store enterprise in 1986 in Kolkata(erstwhile.43 million for fiscal 2006 and Rs. India’s first hyper-market has also been opened for the Indian consumer by Vishal. under the dynamic leadership of Mr.net/Home_cap tions/Vishal-Logo.net/fran-enquiry.indiaretailbiz. on all days and irrespective of whether they make a small or a big purchase.vishalmegamart.53 million for .gif&imgrefurl=http://www. in 18 state across India.12 million for fiscal 2005.google.vishalmegamart. The cost benefits that is derived from the large central purchase of goods and services is passed on to the consumer. The group had a turnover of Rs. The Vishal stores offer affordable family fashion at prices to suit every pocket. The group had a turnover of Rs. The group’s philosophy is integration and towards this end has initiated backward integration in the field of high fashion by setting up a state of the art manufacturing facility to support its retail endeavors.items. 1463.

co. Vishal is one of fastest growing retailing groups in India. The cost benefits that is derived from the large central purchase of goods and services is passed on to the consumer.google. The group’s philosophy is integration and towards this end has initiated backward integration in the field of high fashion by setting up a state of the art manufacturing facility to support its retail endeavors.fiscal 2007 The group’s prime focus is on retailing.html&h=100&w=142&sz=39&hl=en &start=1&tbnid=a_0KPJZJawydhM:&tbnh=66&tbnw=94&prev=/images%3Fq%3DSPENCER%2527S% 2BRETAIL%2BLOGO%26gbv%3D2%26ndsp%3D20%26hl%3Den%26sa%3DN> 9 Spencer’S Spencer’s Retail is one of India’s fastest growing retail stores with multiple formats and retailing food. Established in 1996. fashion. electronics.in/imgres?imgurl=http://www. ft. apparel. Spencer’s Daily: small format stores conveniently located with a range of products to meet your daily household needs.net/Home_cap tions/Vishal-Logo. <http://images.google.rpggroup. It is covering about 1996592 lac sq. hypermarkets and dailies spread all over India.in/imgres?imgurl=http://www. Calicut. The Vishal stores offer affordable family fashion at prices to suit every pocket.3 million square feet and over 350 Spencer’s stores in 50 cities.vishalmegamart. fashion. apparel.net/fran-enquiry. The showrooms have over 70. Lucknow.gif&imgrefurl=http://www.com/images/logo_sp encer. Ghaziabad. Gurgaon. Hyderabad. Aurangabad Durgapur and Kolkata.jpg&imgrefurl=http://www. Spencer’s Express : food and grocery store next door <http://images. Vizag. .htm&h =90&w=169&sz=7&hl=en&start=5&tbnid=T3NXnpBbwN5JaM:&tbnh=53&tbnw=99&prev=/images% 3Fq%3DVISHAL%2BMEGA%2BMART%2BLOGO%26gbv%3D2%26ndsp%3D20%26hl%3Den%26sa%3DN> 9 Spencer’S Spencer’s Retail is one of India’s fastest growing retail stores with multiple formats and retailing food. Vijayawada. Spencer’s has become a popular destination for shoppers in India with supermarkets. Each store gives you international quality goods and prices hard to match.000 products range which fulfills all your household needs. Operations Spencer’s has retail footage of over 1.com/vacancy.rpggroup. music and books. in 18 state across India. electronics. Spencer’s Super: one of the largest supermarket chains in the food and grocery segment in India.vishalmegamart. The company operates through the following formats: Spencer’s Hypermarkets: a fast growing retail network of hypermarkets with large format stores in Mumbai. Ludhiana.co. Its outlets cater to almost all price ranges. lifestyle products. and can be catered to under one roof.

Vijayawada. eight stores in Mysore and 10 stores in Mangalore. Spencer’s has become a popular destination for shoppers in India with supermarkets. household general merchandise and dairy products.jpg&imgrefurl=http://www. Calicut. The more. The stores have been .. The re-branding follows the acquisition of the Trinethra Super Retail that includes the retail brands Fabmall. Aurangabad Durgapur and Kolkata. Lucknow. hypermarkets and dailies spread all over India.lifestyle products. where it is the leading food and grocery retailer. Operations Spencer’s has retail footage of over 1. staples. Spencer’s Super: one of the largest supermarket chains in the food and grocery segment in India.google.in/imgres?imgurl=http://www. stores will offer a wide range of product categories including fruits and vegetables. Spencer’s Daily: small format stores conveniently located with a range of products to meet your daily household needs. personal care. With the underlying objective to enhance the shopping experience for consumers. Spencer’s Express : food and grocery store next door <http://images. Tamil Nadu and Kerala. The project display is well-orgranised and facilitates ease of choice. Aditya Birla Retail Limited re-brands its Fabmall grocery supermarkets to more. Established in 1996. Hyderabad.co. Currently Aditya Birla Retail has 60 stores in Bangalore. home care. All Fabmall stores were re-branded to more in January 2007. The more. the new stores will continue to be built around the proposition of quality. The company operates through the following formats: Spencer’s Hypermarkets: a fast growing retail network of hypermarkets with large format stores in Mumbai. a name reflective of its commitment to offering consumers a more fulfilling retail experience. music and books.3 million square feet and over 350 Spencer’s stores in 50 cities. Ludhiana.rpggroup. chain of supermarkets is spread over convenient locations and with layouts that allow ease of navigation.rpggroup. As a result of the integration process.com/vacancy. Gurgaon. Ghaziabad. The acquisition of Trinethra Super Retail has provided Aditya Birla Retail with a strong retail footprint in South India extending to 275 stores and over more than half a million square feet in Andhra Pradesh.html&h=100&w=142&sz=39&hl=en &start=1&tbnid=a_0KPJZJawydhM:&tbnh=66&tbnw=94&prev=/images%3Fq%3DSPENCER%2527S% 2BRETAIL%2BLOGO%26gbv%3D2%26ndsp%3D20%26hl%3Den%26sa%3DN> 10 MORE “MORE’s mission is to change the way people shop”. Trinethra and FabCity by Aditya Birla Retail in January 2007. affordability and convenience with new in-store merchandise and a whole new retail experience. Vizag. 68 Fabmall stores in Karnataka will be re-branded under the umbrella of more. the retail brand from the Aditya Birla Group.com/images/logo_sp encer. Karnataka.

The project display is well-orgranised and facilitates ease of choice. the retail brand from the Aditya Birla Group. The industry is today valued at around US$ 320 billion.google. The acquisition of Trinethra Super Retail has provided Aditya Birla Retail with a strong retail footprint in South India extending to 275 stores and over more than half a million square feet in Andhra Pradesh. affordability and convenience with new in-store merchandise and a whole new retail experience.in/imgres?imgurl=http://bp0. a name reflective of its commitment to offering consumers a more fulfilling retail experience. The stores have been designed by Fitch. The rapid growth of this industry is confirmation that the idea of orgranised retailing has taken root in India.jpg&imgrefurl=http://wanabee. Tamil Nadu and Kerala. 68 Fabmall stores in Karnataka will be re-branded under the umbrella of more. a US$ 24 billion corporation with a market capital of US$ 31. home care. Karnataka. As a result of the integration process.. Aditya Birla Retail Limited re-brands its Fabmall grocery supermarkets to more. household general merchandise and dairy products.com/2007/01/trinethra-will-open-stores-in.wordpress. staples.com/_JeLTWX71R9M/RZ z3C1Sz-1I/AAAAAAAAAD8/Fvrkvo8y-Cg/s400/AVB%2BLogo. About Aditya Birla Retail Ltd. Demographic movements in India over the last two decades have made . the leading international retail design firm. The more. All Fabmall stores were re-branded to more in January 2007.: Aditya Birla Retail Ltd is the retail arm of the Aditya Birla Group. Within the organised retail sector. The re-branding follows the acquisition of the Trinethra Super Retail that includes the retail brands Fabmall. the leading international retail design firm. the new stores will continue to be built around the proposition of quality.files.designed by Fitch.wordpress. With the underlying objective to enhance the shopping experience for consumers. The more.com/2007/11/26/retail-design-ad itya-birlas-more/&h=275&w=757&sz=65&hl=en&start=1&um=1&tbnid=pBA1UNQwSN4MrM:&tbn h=52&tbnw=142&prev=/images%3Fq%3Dmore%2Bretai%2Bby%2Baditya%2Bbirla%26um%3D1%26h l%3Den%26sa%3DN> <http://images.coim batorelive. Currently Aditya Birla Retail has 60 stores in Bangalore. Trinethra and FabCity by Aditya Birla Retail in January 2007.5 billion and <http://images.google.blogspot.blogger. stores will offer a wide range of product categories including fruits and vegetables.jpeg&imgrefurl=http://www. personal care. food and groceries account for around 14 per cent of the total market with potential to garner an even bigger share of the market.co. eight stores in Mysore and 10 stores in Mangalore.com/200 7/11/more.co. chain of supermarkets is spread over convenient locations and with layouts that allow ease of navigation. where it is the leading food and grocery retailer.in/imgres?imgurl=http://wanabee.html&h=66&w=110&sz =4&hl=en&start=94&tbnid=QGsLOutlP0GedM:&tbnh=51&tbnw=85&prev=/images%3Fq%3DSPENC ER%2527S%2BRETAIL%2BCHAIN%2BLOGO%26start%3D80%26gbv%3D2%26ndsp%3D20%26hl%3Den%26 sa%3DN> 10 MORE “MORE’s mission is to change the way people shop”. Demographic movements in India over the last two decades have made organised retail a necessity.

However. staples. Mumbai. FMCG products and dairy products. the stores would provide direct employment to 5 lakh young Indians and indirect job opportunities to a million people.Jaipur. The Reliance Fresh supermarket chain is RIL’s Rs 25. Within the organised retail sector.coim batorelive. Besides.co.com/2007/11/26/retail-design-ad itya-birlas-more/&h=275&w=757&sz=65&hl=en&start=1&um=1&tbnid=pBA1UNQwSN4MrM:&tbn h=52&tbnw=142&prev=/images%3Fq%3Dmore%2Bretai%2Bby%2Baditya%2Bbirla%26um%3D1%26h l%3Den%26sa%3DN> <http://images. Reliance has entered into this segment by openingnew retail stores into almost every metropolitan and regional area of India.000 crore venture and it plans to add more stores across different g. New Delhi.500 sq ft to 3. according to the company. food and groceries account for around 14 per cent of the total market with potential to garner an even bigger share of the market. Reliance is still testing its retail concepts by controlled entry beginning in the southern states The company is planning on opening new stores with store-size varying from 1.google. Hyderabad. groceries. Aditya Birla Retail Ltd launched its first store. Each store is said to be within a radius of 1-2 km of each other.wordpress. Reliance plans to invest Rs 25000 crores in the next 4 years in their retail division and plans to begin retail stores in 784 cities across the country. Bangalore is said to have 40 stores in all by the end of the year. which will stock fresh fruits and vegetables.com/200 7/11/more. in relation to the concept of a neighbour store.jpeg&imgrefurl=http://www.organised retail a necessity.google.in/imgres?imgurl=http://wanabee. in Pune and currently has 100 stores across the country.co. 2007) opened several "Fresh" outlets in Chennai.blogspot. fresh juice bars and dairy products and also will sport a separate enclosure and supply-chain for non-vegetarian products.5 billion and <http://images. The company also has plans to train students and housewives in customer care and quality services for part-time jobs. About Aditya Birla Retail Ltd. the company will increase its retail foothold to 300 plus stores with re-branding of Trinethra and Fabmall stores in South India. this is only the entry roll-out that the company has planned. staples. The rapid growth of this industry is confirmation that the idea of orgranised retailing has taken root in India.in/imgres?imgurl=http://bp0.blogger. 9Reliance Fresh Reliance Fresh is the retail chain division of Reliance Industries of India which is headed by Mukesh Ambani. and eventually have a pan-India footprint by year 2011.com/2007/01/trinethra-will-open-stores-in. a US$ 24 billion corporation with a market capital of US$ 31.html&h=66&w=110&sz =4&hl=en&start=94&tbnid=QGsLOutlP0GedM:&tbnh=51&tbnw=85&prev=/images%3Fq%3DSPENC ER%2527S%2BRETAIL%2BCHAIN%2BLOGO%26start%3D80%26gbv%3D2%26ndsp%3D20%26hl%3Den%26 sa%3DN> 11 in the league of Fortune 500 companies.com/_JeLTWX71R9M/RZ z3C1Sz-1I/AAAAAAAAAD8/Fvrkvo8y-Cg/s400/AVB%2BLogo. . In May 2007. The industry is today valued at around US$ 320 billion. Reliance Fresh recently (24th Jan. The super marts will sell fresh fruits and vegetables.wordpress.more. With the acquisition of Trinethra Super Retail. Ludhiana increasing its total store count to 40.000 sq ft.jpg&imgrefurl=http://wanabee. Chandigarh.: Aditya Birla Retail Ltd is the retail arm of the Aditya Birla Group.files.

Reliance Fresh recently (24th Jan. home. It was mentioned recently in News Dailies that. In a dramatic change due circumstances prevaling in UP. Reliance Retail has decided to minimise its exposure in the fruit and vegetable business and position Reliance Fresh as a pure play super market focusing on categories like food. in relation to the concept of a neighbour store. consumer durables. The super marts will sell fresh fruits and vegetables. Each store is said to be within a radius of 1-2 km of each other. the stores would provide direct employment to 5 lakh young Indians and indirect job opportunities to a million people. The Reliance Fresh supermarket chain is RIL’s Rs 25. New Delhi.000 crore venture and it plans to add more stores across different g. Reliance Retail is moving out stocking.files. FMCG.500 sq ft to 3. Reliance plans to invest Rs 25000 crores in the next 4 years in their retail division and plans to begin retail stores in 784 cities across the country. West Bengal and Orissa.in/imgres?imgurl=http://krishnarao. Reliance Retail has decided to minimise its exposure in the fruit and vegetable business and position Reliance Fresh as a pure play super market focusing on categories like food. IT. home. Reliance Retail is moving out stocking. it has decided not to compete with local vendors partly <http://images. staples. FMCG products and dairy products. this is only the entry roll-out that the company has planned. Ludhiana increasing its total store count to 40. IT. The company may not stock fruit and vegetables in some states.co. wellness and auto accessories. fresh juice bars and dairy products and also will sport a separate enclosure and supply-chain for non-vegetarian products.google.wordpress.jpg&imgrefurl=http://krishnarao. consumer durables. With the acquisition of Trinethra Super Retail. Reliance has entered into this segment by openingnew retail stores into almost every metropolitan and regional area of India.com/ 2007/10/4748. 2007) opened several "Fresh" outlets in Chennai. FMCG. Orissa being one of them. In May 2007. wellness and auto accessories. Bangalore is said to have 40 stores in all by the end of the year. The company also has plans to train students and housewives in customer care and quality services for part-time jobs. Aditya Birla Retail Ltd launched its first store. West Bengal and Orissa. groceries. Though Reliance Fresh is not exiting the fruit and vegetable business altogether. Besides.Jaipur. in Pune and currently has 100 stores across the country. Mumbai.000 sq ft. with food accounting for the bulk of the business.more.com/2007/10/28/why-i-will -always-shop-at-the-baniya-store/&h=355&w=800&sz=86&hl=en&start=36&tbnid=etg91ZI F8vAm-M:&tbnh=63&tbnw=143&prev=/images%3Fq%3DRELAINCE%2BFRESH%26start%3D20%26gbv %3D2%26ndsp%3D20%26hl%3Den%26sa%3DN> 11 in the league of Fortune 500 companies. staples. Chandigarh. 9Reliance Fresh Reliance Fresh is the retail chain division of Reliance Industries of India which is headed by Mukesh Ambani. Reliance is still testing its retail concepts by controlled entry beginning in the southern states The company is planning on opening new stores with store-size varying from 1. with food . It was mentioned recently in News Dailies that. and eventually have a pan-India footprint by year 2011.In a dramatic change due circumstances prevaling in UP. which will stock fresh fruits and vegetables.wordpress. the company will increase its retail foothold to 300 plus stores with re-branding of Trinethra and Fabmall stores in South India. according to the company. Hyderabad. However.

wordpress. Reliance Mart. Reliance Timeout and Reliance Super are various formats that Reliance has rolled out. and partly due to its inability to create a robust supply chain.in/imgres?imgurl=http://krishnarao. not only did the company said the store’s main focus would be fresh produce like fruits and vegetables at a much lower price. This is quite different from what the firm had originally planned. Reliance Digital. Though Reliance Fresh is not exiting the fruit and vegetable business altogether. Reliance Fresh. Reliance Jewels. Reliance Trendz. and partly due to its inability to create a robust supply chain. starting with Bangalore. In addition.jpg&imgrefurl=http://krishnarao. Reliance Footprint. Reliance may exit some businesses If the business does not increases by March 2008. Reliance Wellness.files. Reliance Digital. The company may not stock fruit and vegetables in some states. 13 OBJECTIVES OF THE STUDY 13 OBJECTIVES OF THE STUDY 14 Objectives Ob . 12 due to political reasons. Reliance Retail has entered into an alliance with Apple for setting up a chain of Apple Specialty Stores branded as iStore. Reliance Timeout and Reliance Super are various formats that Reliance has rolled out. not only did the company said the store’s main focus would be fresh produce like fruits and vegetables at a much lower price. In addition. but also spoke at length about its “farm-to-fork’’ theory. but also spoke at length about its “farm-to-fork’’ theory. starting with Bangalore. Reliance Retail has entered into an alliance with Apple for setting up a chain of Apple Specialty Stores branded as iStore.wordpress. Reliance Wellness. Orissa being one of them. This is quite different from what the firm had originally planned.google. Reliance Fresh. Reliance Jewels. The idea the company spoke about was to source from farmers and sell directly to the consumer removing middlemen out of the way. Reliance Trendz.accounting for the bulk of the business. When the first Reliance Fresh store opened in Hyderabad last October. Reliance may exit some businesses If the business does not increases by March 2008. When the first Reliance Fresh store opened in Hyderabad last October.com/2007/10/28/why-i-will -always-shop-at-the-baniya-store/&h=355&w=800&sz=86&hl=en&start=36&tbnid=etg91ZI F8vAm-M:&tbnh=63&tbnw=143&prev=/images%3Fq%3DRELAINCE%2BFRESH%26start%3D20%26gbv %3D2%26ndsp%3D20%26hl%3Den%26sa%3DN> 12 due to political reasons. it has decided not to compete with local vendors partly <http://images.co. Reliance Mart. The idea the company spoke about was to source from farmers and sell directly to the consumer removing middlemen out of the way.com/ 2007/10/4748. Reliance Footprint.

8. product range provided by these Organized FMCG Retail Outlets. . Spencer’s. To know about the quality. To elicit customers views regarding Organized FMCG Retail . 5. To study satisfaction level of customers about Organized FMCG Retail being provided by Relaince Fresh. 15 RESEARCH METHODOLOGY 15 RESEARCH METHODOLOGY 16 Research Methodology This study is based on survey and fact-findings inquiries with the customers purchasing from organized FMCG retail outlets in Ludhiana. To study about the changes that customers wants in these Organized FMCG Retail Outlets. 3. product range provided by these Organized FMCG Retail Outlets. services. 2. Vishal Mega Mart. 6. 6Ten. More. 6. 6Ten. services. To find out the effectiveness of Organized FMCG Retail in the Ludhiana city. 8.V Mart.V Mart. 7. 5. 4.jectives 1. To know about the quality. To undertake a competitive analysis of all the Organized FMCG Retail Outlets in the city. It is aimed to collecting all the relevant data and its optimal usage keeping in mind objectives of the research. To suggest improvements to these Organized FMCG Retail Outlets in the city. To suggest improvements to these Organized FMCG Retail Outlets in the city. Vishal Mega Mart. To elicit customers views regarding Organized FMCG Retail . 14 Objectives Ob jectives 1. 2. To study about the changes that customers wants in these Organized FMCG Retail Outlets. To study about the future prospects of Organized FMCG Retail in the city . More.Subhiksha. To study satisfaction level of customers about Organized FMCG Retail being provided by Relaince Fresh. 3. 4. To undertake a competitive analysis of all the Organized FMCG Retail Outlets in the city. To study about the future prospects of Organized FMCG Retail in the city . Spencer’s. To find out the effectiveness of Organized FMCG Retail in the Ludhiana city. 7.Subhiksha.

So far every surveyed entity. the respondents are an essential prerequisite. the respondents are an essential prerequisite. Secondary Data: The secondary data was collected from catalogues. records and. Research Instrument: A standard questionnaire was prepared for the collection of data from the various respondents. It is aimed to collecting all the relevant data and its optimal usage keeping in mind objectives of the research. Research Instrument: A standard questionnaire was prepared for the collection of data from the various respondents. related to organized FMCG retail outlets in the city. . websites. close-ended and open-ended questions. 2. magazines. 1. Primary Data: Students were personally contacted and the data was collected with the help of questionnaire. For broader perspective the customers were contacted directly and by there association. Sample Size: Sample size of 50 respondents was taken. Sampling technique: All the respondents were selected on random basis. The questionnaire was designed to keep objectives of the study with the aim of collecting important information for the study. Special care was taken to ensure that questions were simple & sequential. of questions and to satisfy all the research objectives. The questionnaire contained both.The survey was conducted in eastern india only. The questionnaire was so designed so as to contain appropriate no.Sample Size: Sample size of 50 respondents was taken. data was collected both from the Primary and Secondary sources.The survey was conducted in eastern india only. Sampling technique: All the respondents were selected on random basis. The questionnaire was designed to keep objectives of the study with the aim of collecting important information for the study. 16 Research Methodology This study is based on survey and fact-findings inquiries with the customers purchasing from organized FMCG retail outlets in Ludhiana. COLLECTION OF DATA: For this research project. For broader perspective the customers were contacted directly and by there association. So far every surveyed entity.

though they are outside the parameters of questionnaire were also included. 1.COLLECTION OF DATA: For this research project. though they are outside the parameters of questionnaire were also included. websites. related to organized FMCG retail outlets in the city. Special care was taken to ensure that questions were simple & sequential. close-ended and open-ended questions. However for the conclusion and recommendations both primary and the secondary data along with the verbal knowledge and information although obtained from students. data was collected both from the Primary and Secondary sources. records and. The questionnaire was so designed so as to contain appropriate no. Secondary Data: The secondary data was collected from catalogues. Primary Data: Students were personally contacted and the data was collected with the help of questionnaire. 2. However for the conclusion and recommendations both primary and the secondary data along with the verbal knowledge and information although obtained from students. The questionnaire contained both. The data collected from these sources was analyzed using various tools like percentage and weight age analysis method is applied throughout the study for the formulation and analysis of tables 17 Data Usage: For analysis and interpretations only primary data is used. 17 Data Usage: For analysis and interpretations only primary data is used. of questions and to satisfy all the research objectives. magazines. The data collected from these sources was analyzed using various tools like percentage and weight age analysis method is applied throughout the study for the formulation and analysis of tables 18 INTERPRETATION & ANALYSES 18 INTERPRETATION & ANALYSES 33 0% 5% 10% 15% 20% 25% 30% 35% .

At one time.26% of the respondents told that they spent 1500-2000 at one time purchase at organized retail outlets.14% said that they spent more than 2000 at one purchase.10 How many time do you visit the organized FMCG retail outlets in a month? 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Once 2-3 times 3-4 times more than 5 times Once 14% 2-3 times 46% 3-4 times 32% . while 16% said that they purchase below INR1000 on an average purchase at organized retail outlets. 34 Q.40% 45% Below1000 1000-1500 1500-2000 More than 2000 Below10 00 16% 10001500 44% 15002000 26% More than 2000 14% 1 This question was asked to the respondents in order to find out their average one time purchase at the organized retail outlets. In this 44% of the respondents told that they purchase between 1000-1500 Rs.

35 Q.34% of the respondents replied that their expenditure remain same.11 Do you think by shopping at organized FMCG Retail outlets your monthly Expenditure: 1. The exact %age is shown in the above table.more than 5 times 8% 1 In this question I tried to find out the frequency of respondents to visit the organized retail outlets in a month. While remaining 28% said that their expenditure were reduced by purchasing from organized retail outlets.12 What are your reasons for purchasing from these organized FMCG retail outlets? When the respondents were asked to specify the reasons which influence them to purchase from these organized FMCG . In this 38% of the respondents replied that their total expenditure increased by purchasing from the organized retail outlets. decreased or remain same. Increased 2.Decreased 0% 5% 10% 15% 20% 25% 30% 35% 40% Reduced Remain same Increased Reduced 28% Remain same 34% Increase d 38% 1 In this question the respondents were asked that by purchasing from organized retail outlets their monthly expenditures increased. 36 Q.Remain same 3. In this question most of the respondents visit the organized retail outlets 2-4 times in a month.

14% purchased from organized retail outlets because it save time. then 26% of the respondents told that they purchased due to product range.12% liked the discounts & promotional schemes.retail outlets. 8% prefer the display of the products & remaining 4% liked the enviournment of the organized retail outlets. Q.13 Are you satisfied with the quality of goods offered by the organized FMCG Retail outlets from where you generally purchase? 18% 18% 26% 4% 14%8% 12% Better Quality Reasonable Price Product Range Good Enviournment Time Saving Display Of Products Discounts&Pro motional Schemes 37 0% 10% 20% 30% 40% 50% 60% Highly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied Highly Satisfied 28% Satisfied 54% Neutral 10% Dissatisfi ed .18% purchased due to reasonable price.18% due to good quality.

Q14 Are you satisfied with the range offered by organized FMCG retail outlets from where you generally purchase? 38 36% 48% 14% 2% 0% Highly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied This question is asked from the respondents in order to find out that what kind of range are they offer as well as to check either customers are satisfied or dissatisfied with the range of products offered by organized retail outlet. Q.10% neutral. In this 54% of the respondents replied that they are satisfied with the quality. In this question it was found that 48% of the respondents are highly satisfied with the range offered and only 2% respondents were there who were not satisfied with the range of products offered. & 8% are dissatisfied with the quality provided by organized by FMCG retail outlets.15 What do you think the service provided by these organized FMCG outlets in comparison to other stores are: 39 32% 52% 10% 6% 0% Highly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied .8% Highly Dissatisfi ed 0% 1 In this question the respondents were asked that are they satisfied with the quality of the goods offered by these organized retail outlets. In this it is found that most of the respondents were satisfied with the quality of the goods. 28% were highly satisfied.

16 What are the problems you faced when you shop from these organized FMCG Retail Outlets? 40 2%4% 34% 6% 54% Range is not complete Green grocery is not fresh Home delivery is not provided Do not grant credit Insufficient billing counters This question was asked from the respondents in order to found the problems which they had faced while purchasing from the organized retail outlets. Q.When respondents were asked to give feedback on the basis of service provided by the organized retail outlets then it was found that most of the respondents were satisfied.In this 54% of the respondents told that billing counters are insufficient while 34% said that they need free home delivery.17 In future will you spend more at organized FMCG retail outlets? 41 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Definitely No No Can t Say Yes Definitely Yes Definitely   . In this maximum number of respondents said that they faced the problems at billing counters due to long queues. Q. In this 52% of the respondents were highly satisfied while only 6% of the respondents were dissatisfied from the services provided by these retail outlets. 4% told that sometimes vegetables were not fresh while remaining 2% said that the range is not complete. 6% need goods on credit.

18 Do you think the market share of unorganized retail will: 1. Definitely 42 Decrease 0% 16% 15% 47% 22% Definitely Increase Increase Remain Same Decrease Definitely Decreaese This question was asked from the respondents in order to check their perception about unorganized retail outlets in the city. Decrease 5.No 4% No 16% Can t Say 34% Yes 34% Definitely Yes 12% 1 This question is asked from the respondents to find out that in future will they spend more at organized retail outlets. In this 47% of the respondents said that market share of unorganized share will decrease while 22% said that it will increase and 15% said that it will remain same. Q. 34% were not sure about it. Only 16% of the respondents said that it may increase. Definitely Increase 2. In this 34% of the respondents told that they will spend more at organized more at organized retail outlets. Only 16% of the respondents said that they don’t want to spend more at organized retail outlets. In this most of the respondents replied that market share of unorganized retail will definitely decrease.12% said definitely purchase more from organized retail outlets. 43 FINDINGS & SUGGESTIONS 44 FINDINGS   . They were asked that what they think market share of unorganized retail outlets in the city will fall down or will increase. Increase 3. Remain Same 4.

. 4. The organized FMCG retail outlets should increase the no. In this study it is also found that organized FMCG retail outlets lacks in the segment of Green Grocery as compare to un organized sector(street hawkers). In this study it is found that the customers prefer to purchase from Organized FMCG retail outlets as compare to unorganized retail outlets. product range AS compare to unorganized retail outlets. price and product range of the goods provided by organized retail outlets. 6. 2. 3. the lower class person still prefer to purchase from the local karyana stores. In this study it is found that organized FMCG retail outlets provide better quality. of billing counters in their outlets. This study also revealed that customer prefer the organized FMCG retailing over unorganized FMCG retailing. During the study its also found that customers were happy from the services provided by organized FMCG outlets. The organized FMCG retail outlets should provide the free home delivery facility. due to which the organized FMCG retiling become a threat to the local karyana stores & street hawkers. 4. The organized retail outlets should improve the quality of Vegetables & fruits they provide to customers. During the study it come to know that customers spend 40%-50% of their monthly budget at organized FMCGretail outlets. because Customers shifting from unorganized retail outlets toorganized retail outlets. In this study it is found that customers want to spend more at organized retail outlets in comparison to other local Karyana stores. In this study it is observed that in future the market share of unorganized retail will reduce. 3.1. 46 CRUX OF THE STUDY 47 CONCLUSION The crux of the study is that most of the customers prefer to purchase from organized FMCG retail outlets as compare to unorganized FMCG outlets. The organized FMCG retail outlets should also provide the mobile van facility in the areas which are far away from the stores. 2. Also its found that most of the respondents are satisfied with the quality . 5. SUGGESTIONS 45 1. 5. The organized FMCG retail outlets should also provide the credit facility to the lower class customers so that they can increase their market share. During study it is observed that these organized retail outlets attracting the middle & upper class customers.

The limitations of this study can be summarized below: 1. There were some inherent limitations as far as collection of data is concerned. Due to the constraints of time. employee Any other 1) Are you aware about the organized Retail Outlets in Ludhiana? Yes No 2) Which organized FMCG Retail outlets are you aware about ? Subhiksha Reliance Fresh Mo r e 6 Ten Vishal Mega Mart V Mart S p en cer ’ s 3) Out of these which you have visited? Subhiksha Reliance Fresh Mo r e 6 Ten Vishal Mega Mart V Mart S p en cer ’ s 4) Have you bought any FMCG product from these outlets? Yes No . the study was confined to Ludhiana city. however good it may be. Govt. therefore the shortcomings of the convenience sampling may also be present in this study. The sample size chosen for the purpose was only indicative and not exhaustive owing to time constraints.48 LIMITATIONS OF THE STUDY 49 LIMITATIONS OF THE STUDY No study is complete by itself. The respondents replied may be biased in favor of their centers. 4. and every study has some limitations. 3. 50 ANNEXURE 51 NAME:_______________________________________ CONTACT NO. The sample was taken on the basis of convenience.:_______________________________ GENDER: Male Female PROFESSION/OCCUPATION:H o u s eWif e B us in es s D o cto r Teach er Private job En g g . 2.

0 0 0 -1 5 0 0 1 . 0 0 0 -2 5 0 0 53 10) How many time do you visit the organized FMCG Retail Outlets in a month ? Once 2-3 times 3-5 times more than 5 times 11) Do you think by shopping at organized FMCG Retail Outlets your monthly expenditure: R ed u ced Remain Same .52 5) Out of these organized FMCG Retail Outlets where do you generally purchase from ? Subhiksha Reliance Fresh Mo r e 6 Ten Vishal Mega Mart V Mart S p en cer ’ s 6) Where were you shopping before buying from these organized FMCG Retail Outlets Neighborhood Karyana Store Wholesale Mkt. 5 0 0 -2 0 0 0 2 . Store which is convenient to you Any Other 7) How much of your monthly budget grocery products are you shopping from these Organized FMCG Retail Outlet ? 1 0 -2 0 % 20-30% 30-40% 4 0 -5 0 % 5 0 -6 0 % 6 0 -7 0 % More than 70% 8) Out of the total shopping specify %age expenditure in the following categories at organized FMCG retail outlets? 0%-15% 15%-30% 30%-45% 45%-60% 60%-75% 75%-100% Food Products Confectionery Detergents Vegetables & fruits Soaps &Sanitary products 9) What’s your average one time purchase at FMCG Retail Outlets in Rupees ? Below 1000 1 .

I n cr eas ed 12) What are your reasons for purchasing from these organized FMCG Retail Outlets ? (mark only 3) Better Quality Reasonable price Product range Good environment Time Saving Display of products Discounts and Promotional schemes 13) Are you satisfied with the quality of goods offered by the organized FMCG Retail Outlets ? Highly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied 14) Are you satisfied with the range offered by organized FMCG Retail Outlets from where you purchase ? Highly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied 15) What do you think the service provided by these organized FMCG outlets in comparison to other stores are: Excellent Good Average Poor Very Poor 16) What are the problems you face when you shop from these organized FMCG retail 54 outlets? (specify) Range is not complete Vegetables/Fruits are not fresh Home delivery is not provided Do not grant credit Insufficient Billing Counters 17) In future will you spend more at organized FMCG retail outlets ? Definitely Yes Probably Yes Can’t Say Probably Not Definitely No 18) Do you think the market share of unorganized retail will: Definitely increase Increase Remain same Decrease Definitely decrease 19) What kind of improvements required in these organized FMCG retail outlets. please Mention: 1)_________________________________________________________________ _ 2)_________________________________________________________________ _ 3)_________________________________________________________________ _ .

com/forums/33563/entries/22981> to submit a copyright infringement notice.reportbuyer.thirdeyesite. Customer Perceptoin Satisfaction Survey of Organized Fmcg Retail Outlets in in India (2) Copy Download this Document for FreePrintMobileCollectionsReport Document <javascript:void(0)> Report this document? Please tell us reason(s) for reporting this document Spam or junk Porn adult content Hateful or offensive If you are the copyright owner of this document and want to report it. please follow these directions <http://support. Question_small <http://www.subhiksha.com www.scribd.in www.scribd.com/static/help?type=private> Info and Rating Reads: 454 Uploaded: 05/19/2010 Category: Research <http://www.futurebazar.com www.com www.google.com/explore/Research>>Business & Economics <http://www.com BOOKS: C R Kothari Research Methodology PUBLISHED CATALOUGES OF DIFFERENT ORGANIZED FMCG RETAIL OUTLETS IN LUDHIANA.reportbuyers. Report Cancel <javascript:void(0)> This is a private document.imagesretailing.scribd.scribd.com www.com www.com/explore/Research/Business-Economics> Rated: dissertation project .THANKS A LOT FOR VALUABLE INFORMATION 55 BIBLIOGRAPHY WEBSITES: www.

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