By Terry Dean Internet Lifestyle Mentor http://www.MyMarketingCoach.
Internet Lifestyle Manifesto
© Copyright 2010 By MyMarketingCoach, LLC
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Table of Contents
Introduction Every Mistake in the Book The Internet Lifestyle Is All About Momentum Growth Mavens Versus Lifestyle Gurus Intersection of Passion and Profits What’s Your Story The Beginner’s Online Blueprint Your Home On the Web Your Writing Blueprint Footprints All Over the Web Build Your Email List Where’s the Beef Where to Next 4 7 11 15 18 25 29 33 39 44 46 50 53
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What do you want? What is it you really want out of life? Why did you decide to download this report today? Those are the questions. Aren’t they? What can the Internet do for you, your family, and your life that’s never been available before? The answer to that question is likely why you’re here. It’s funny. If you start searching for things like internet business, internet marketing, or make money online, you’ll find thousands of sites promising you almost instant riches from the internet. They’re lying to you…because they know it’s such an enticing pitch. They promise you simply have to buy their product – and money will automatically flow into your bank account. No work required. Or simply follow their proven foolproof system. It’s as easy as pie. The reality for most people is radically different. That dream of a passive online income turns into a nightmare of wasted hours and money, chasing the elusive dream of automatic effortless income. The $47 leads to multiple $1,997 purchases…as you tell your spouse this next one will be different. Maybe this one contains the secret I’ve been looking for. I was just missing one little piece. They’re really selling HOPE. People hope for a better life. The majority of us believe there is an easier way. Others are successful online. And many of them make it look effortless. Why can’t you do it? Why are there so many roadblocks in the way keeping you from
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your dreams and the lifestyle you know you deserve? In this report, I’m not just going to share hope. I’m not going to try to sell you on another set of secrets. Instead I’m going to share the truth with you…and no matter how radical that truth sounds to you, it is the answer you’re looking for. This report can open the door to the Internet Lifestyle for you – if you’re willing to do what it takes. And the first step here is to have an open mind. Some of the information I provide you with here may not agree with everyone else you’ve heard. You may have to drop some of your expectations for “quick money” online as it takes time to build a real business. You may hear me talk about “hard work” which all those quick and easy sales letters avoid like the plague. I also promise you the strategy revealed here will require you to grow as a person. To reach the success you want will require change on your part. And that’s not always easy. Jim Rohn said… “If y ou go to work on y our goals, y our goals will go to work on y ou. If y ou go to work on y our plan, y our plan will go to work on y ou. Whatev er good things we build end up building us.” Your online goals will change you as a person. There is no shortcut or other way around it. To get from where you are today to where you want to be is going to require you to experience new things, to change, and to grow as a person. You will be a totally different person one year from today if you follow my advice. Your lifestyle can be totally different within the next one to three years. Opps…you might have noticed it above. I didn’t say your lifestyle would be totally different next week. I said it takes one to three years to make the change. It could take even longer…especially if you fight with the personal change required inside yourself. OK. We’ve now eliminated all those “easy money” wannabees from the report. I could almost hear the rush as people left this report to go back to their internet search. That $10,000 seminar sounds so much more enticing if they’re willing to tell you what you want to hear…all about the overnight riches. There are
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Many people have done it. I can’t predict how long it will take you. but I ALWAYS tell my clients to give themselves at least one to three years to change their life.a lot of people willing to lie to you so they can push those “hope” hot buttons and get you to open your wallet wide to them.com
. And while I can help guide you in the right direction.
Free Internet Lifestyle Audio: http://www. your skills. I don’t know you.MyMarketingCoach. or your passion to succeed. The last thing I want to do is produce any heartbroken beginners. Is it possible to succeed quicker than this? Of course it is. it’s impossible for me to pinpoint every possible mistake you could ever make.
and much of it came from me trying to succeed with all these different opportunities. That first PC was ancient compared the computers we have today. and delivering pizzas for Little Caesars. selling satellite dishes door-to-door. I worked all kinds of odd jobs including delivering newspapers for the local Palladium-Item newspaper.Every Mistake in the Book
I Made Every Mistake in the Book…And Discovered a Few Unique Ones of My Own. Way back in the dark ages…eons ago…in a year called 1996. Then I only had an 28k modem. Even with all the mistakes I’ve made. I was a college dropout (from a Bible college no less – but that’s a story for another time). I tried dozens of ways to make extra money including direct marketing. a lot of debt.com Page 7
. it’s pretty simple. Up till my adventures online. and network marketing. And it didn’t take that long. It took me a few weeks to get the hang of how to even use the computer. Then the Internet changed everything for me. direct mail. In addition. Today we have high speed internet. But it was what I needed to pave the way to success online. but it got the job done. I had very little computer experience having only used an old commodore 64 when I was young.MyMarketingCoach. and how to get around those Compuserve
Free Internet Lifestyle Audio: http://www. My wife must be an angel of patience as she suffered through all of it while I built up a collection of failed business opportunities in the basement. I bought my first PC – an old Pentium 75 from Best Buy. We were in debt. I’ve still became successful online. I first started online. Bills piled up and little was coming in. If you’ve never heard my story before. one-on-one sales. I had tried everything to succeed. how email worked.
And 6 months in business was moving quite smoothly as I learned how to have my email list managed with software on my computer (no more individually emailing out reports).com
.message boards. I put up little ads on Compuserve message boards and people would email me for a free report. I duplicated and sent out the products. I processed the sales. and others). but that still leaves you with the big job of marketing. Since there wasn’t any automation I did almost everything by hand. It simply frees up your time to concentrate on the most important elements – the building of your business and the marketing. By working hard (yes I put in some 12 hour days and 6 day weeks in the beginning) I was able to push toward success very quickly. Today automated online tools do most of this work. Mark Victor Hansen. WOW – that’s a lot of work when I think about it today. Little did I know those humble beginnings would change my life and make it what it is today. I replaced my job within the first month of action (but of course replacing the $8 an hour I earned delivering pizzas isn’t a huge income). The very first product I sold online were some items I bought licenses to such as self-help VHS videos (videos of people like Bill Myers. In the very beginning. I also included sales pieces for those products I was selling. I’m so thankful I was willing to do what it took in those early days. you’re often the marketing department. I followed up. Orders came in and I processed them manually through an old credit card system.
Free Internet Lifestyle Audio: http://www. You’re the one who sets the direction. In the reports I sent out. fulfillment. I sent them reports. this doesn’t eliminate all your work. I put up the ads. In addition you can hire outsourced fulfillment and workers to help you in the process. and pr agent. You are the CEO of your company.MyMarketingCoach. Those reports were sent INDIVIDUALLY as I didn’t have a sequential autoresponder like we have today (the autoresponders we use today automatically build an email list and contact them for you). I recommend getting the bookkeeping and technical elements outsourced as soon as possible. But unlike what many preach to you.
Basically it was all just guessing which path was best. “Was it easier back in 1996 when you first got started?” To that I answer a resounding NO WAY. We take for granted things that would have been a miracle back then: automatic email follow-up. What will be your expertise? Today is the day of the specialist. I was willing to put myself out there and TRY multiple techniques to find out what worked and what didn’t. You can easily carve out your piece of the pie. online credit card processing. Remember you’re starting off as a small business. If something didn’t work. Everything I did back then was by trial and error…a lot more error than anything else. I was willing to put in the hours it took to establish my
Free Internet Lifestyle Audio: http://www. You don’t need ten thousand customers this year. We will cover more about later. But there were a lot less customers too! Everyday new customers are coming online from around the world.We Have So Many More Tools Available Today
You may be wondering. But it does mean you have to do some thinking to find out where you should establish your expertise and plant your flag. but look at what I was willing to do. and virtual assistants ready to handle the technical aspects. It wasn’t easier.com Page 9
. I tried something else. And the majority of them have high speed internet connections. But wasn’t there less competition back then? Of course. There wasn’t any guidance or direction of what you should do. EASY to manage websites. You don’t need a million dollar budget or a large staff to get started.MyMarketingCoach.
dull and grubby . If y ou wait for inspiration y ou'll be standing on the corner after the parade is a m ile down the street. but routine is the m om entum that keeps a m an going. but it’s not that overnight success like so many talk about.business online.MyMarketingCoach. Once the momentum gets moving. and you light to
Free Internet Lifestyle Audio: http://www. Maybe a big guru in the field sees your site and sends it out to your list. It’s that practice and skill build from the daily writing that enables the “viral post” that travels like speed all over the internet. Or someone loves your post and it ends up all over the Internet. email reports.” Ben Nicholas You often hear people talk about the importance of getting momentum in their business. And I was willing to keep doing a boring routine if it helped me reach my goals (post ads. followup).com
. it’s next impossible to stop it. “Most of life is routine . Yes. Instead it’s the natural occurrence for those who dig in their heels take action in that direction every single day. that happens. but sometimes it’s presented as some mysterious object you have no control over.
or play video
Free Internet Lifestyle Audio: http://www. As soon as I turn that puppy on. In fact. You business grows seemingly overnight.MyMarketingCoach. Your traffic multiplies. Then it happens. It’s so small it’s a lot like the little netbooks but with more power and easy to use. Write for your 33 minute period and then take a break. they sit down in front of that computer and write. Sales come flooding in. I can take it out by the pool and write. He says your mind will wear out quickly without a break. I dare you to find anyone who is a considered a great author who doesn’t sit down daily and knock out a certain number of words. And it’s true. instead of sitting there watching TV waiting for inspiration.com Page 11
. All the foundation you’ve built over the past several months (or years) pays off.The Internet Lifestyle is ALL About Momentum
You’re just moving along day-after-day in building your business. When they want to write. For example. but it’s exactly what you need for your business. I don’t use it to answer email. They don’t spend time on forums. They’ll sit in front of that computer screen and write even when the “inspiration” doesn’t hit them. And they have a set time period when they write. you’re the one in control. surf the web. Personally I have my own little laptop – a little 13 inch HP that weighs a little over 4 lbs that I use just for writing. they have a designated writing spot. They don’t answer email. because that is ALL I use it for. Momentum is working for you… But unlike many who leave momentum to chance. Focused work is hard work. Each writing session was 33 minutes and 33 seconds. I know it’s time to write. They write when they’re in their writing spot. They don’t surf the web. they learn to control the inspiration and channel it toward their work. Come back and write some more. The great copywriter Eugene Schwatz had an egg timer he would use when he wrote.
It’s my little writing laptop. Have you ever noticed that any Software 1. Your stupid head will try to tell you that you don’t have anything to say. A blank page is the worst thing in the world. And that’s what I do on it. Yes. just type blah.
Free Internet Lifestyle Audio: http://www. after the writing period is done. I said FORCE.0 usually isn’t that great? It has bugs.
Momentum Is Your Business Ally
This type of writing momentum applies to other aspects of your online business as well. As soon as you have your computer on and your word processor open. you’ll come up with additional ideas and thoughts you can add in during the editing period. Expect it and take advantage of it. If you don’t have anything to say. In writing sales copy for websites.” Get started taking action by writing SOMETHING. The same rule applies to your products. blah…maybe type “I don’t have anything to write yet. It’s a result of the momentum you build up as you’re writing. So just get moving. start writing. You’ll add to it. It has to get warmed up and start pumping. So get moving and start writing. You’ll make changes in it. Or it will sit there staring at a blank page. Inspiration doesn’t just magically appear. Don’t allow it for a second. That was their warm-up period as they were getting started and into the flow. You’ll refine it once you get feedback from your visitors and customers. I’ll copy it over my home network onto my memory stick to bring it to one of my other computers.com
. When it gets time to edit what I wrote. You’ll modify the website you put up today. Those little pistons in your brain get all corroded and out of practice. It means what you first type likely won’t end up in the final version. But as you force yourself to get started. no matter how I feel at the time. It’s painful to stare at that page. A lot of times in editing you may end up deleting the first couple of paragraphs you wrote because they were just the warm-up. That’s part of how I’ve trained my brain that it’s time to write. your brain will come into alignment and get moving with you. Your brain works quite a bit like an engine. Later on. but it only occurs because you’ve laid the foundation first. That’s NORMAL so don’t fight against it. Watch how much you accomplish if you FORCE yourself to write during this entire period.games. blah. It’s almost magical.MyMarketingCoach. often I’ve deleted the entire first page a beginner wrote.
But what if they waited until the software was perfect first? First of all.0 and it continues on down the product development line. NOTHING is perfect. You’re like an old freight train. You work in a similar fashion.It isn’t that customer friendly. the momentum will carry with through.com Page 13
. I think of an online business as similar to a train. You have to get it out there and moving before you can ever perfect it. It’s hard to stop it once it has made its way past the starting point. This isn’t an excuse to put out shoddy products. more relaxed business with a six figure
Free Internet Lifestyle Audio: http://www.1 and 2.MyMarketingCoach. It takes a lot of power to get those wheels turning in the beginning. In addition. Get moving and get momentum behind you. I got the business moving and then I felt like I was just along for the ride. Getting yourself moving is always the hard part. but it is a reality in business. But once it’s moving. One of the mistakes I originally made in my business was not thinking about where I was going. but where is it you want to go? Is your goal to have a large growing multi-million dollar business with multiple employees or a smaller. You can hear the strain as it starts. You’ve got to pull all that baggage along with you. It’s the nature of business. You know where you’re at right now. they’d never know it was perfect or not until customers got their hands on it and found every way possible to break it (beta tests don’t find all the problems). Momentum will keep pushing you forward even when you relax on the power you’re putting out. Improvements come as it hits 1. Have you sat there and watched as an old train gets started. Once you have things flowing and you’re in the ROUTINE it’s much easier to keep it going. Being a perfectionist is the most sure way to NEVER get anything accomplished. That’s why it’s important from the beginning to really consider what you want from your internet business. the company would likely run out of money in the development phase without any money coming in.
because it becomes the basis of everything else you do in your business.com
.income that provides what you want for you and your family? It’s an important question.
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Basically there are two kinds of entrepreneurs: growth mavens and lifestyle gurus. they enjoy the work they’re personally doing and don’t ever want to “promote themselves” out of it into managing others. They also would be happy to never move out of their home office. They might not make millions per year but they can earn a very respectable six figure income and possibly even push a little way into the seven figure level. Talk about a big corporate office and they’ll be sick to their stomachs.MyMarketingCoach. The lifestyle guru is of a completely different mindset.
Free Internet Lifestyle Audio: http://www. Landers. but they have the dream of moving into their office with multiple employees surrounding them and pushing the vision forward. They’re ambitious and see themselves someday competing with the Fortune 500 companies out of a lush corporate office. That is not a part of their vision or their plan for business. Simply put.com
.Growth Mavens Versus Lifestyle Gurus
I first heard the terms “growth mavens” and “lifestyle gurus” from the book “The Home Office From Hell Cure” by Jeffrey A. And they’re totally fine with the Bill Gates and Steve Jobs of the world earning more who are willing to take on that corporate responsibility. They have NO desire to have any direct employees (they use outsourced workers only). It’s a great book that covers a lot of the mistakes people make when working at home. They want to employ people from their community and motivate them to push forward with the vision. They may start today out of a home office to keep the expenses down. The growth maven is the kind of entrepreneur who has the big dream. they wouldn’t be satisfied to “stay small” and stay in their home office. In addition. They have a vision they want to see happen.
It surprised me that anyone would choose to have employees. you can end up building someone else’s dream business.
Which Personality Are You?
If you don’t decide which type of entrepreneur you are and build your business accordingly. long-term commissions. They wouldn’t feel like they have enough control over the workers. one of the most exciting elements for a lifestyle guru personality is when you can generate royalties. having a “growth maven” company would be insanity for me. and passive income coming in from work you’ve done in the past. and they wouldn’t feel the company’s vision is “big enough. what if I took someone who was a clear growth maven and tried to stick them into my home business where I don’t have a single official employee (outsourced workers many of them in foreign countries such as the Philippines)? They’d likely go stir crazy. If I had to go into an office and be responsible for two dozen employees (even with a professional manager you are still “responsible” in the end) along with working long corporate hours. For example. for a couple of years I felt there was something wrong with me. this was confusing to me at first. There have been years where my plans were how I was going to slow down the number of clients in one element of my business or sell that portion off to someone else.” Since I coach entrepreneurs of both types. I love producing videos. I’d still HATE my life because it’s not me…or what I want. Even if the company was bringing in $20 million a year. it would be a nightmare. And I love coaching clients. And along the same lines. That’s their bread and butter.
Free Internet Lifestyle Audio: http://www. because it’s a radically different personality from me. That’s why I’ve had to learn how to use virtual assistants and technology to grow the business even when I’m not working. Employees – yuck. They wanted to hire an employee instead (even with all the hassles I see involved there).com
. I’m 100% on the lifestyle guru side. since I’m fully on the lifestyle guru side. In fact. By the way. Everyone else had all these huge visions and these big growth plans. I enjoy what I do.MyMarketingCoach.Personally. but they weren’t happy. I love writing. Just the thought of having them around makes me upset. I would encourage someone to hire an outsourced worker.
Don’t let anyone else’s dream for your business cloud your senses…and cause you to build a monster you don’t want.MyMarketingCoach. the lifestyle guru would give up in frustration or run for the hills if they had to have the corporate structure the growth maven wants to build. How do you see your company? Are you still working full-time at home or do you also have an office you possibly go into a couple times a week? Do you have staff or is everything outsourced? Are you a well known brand or do you have a smaller number of clients and a good reputation? Have you built an enduring legacy out of your business or do you simply have consistent creative work with a collection of customers who enjoy what you do? Most of the time. Then build your business based on a life you’ll love. And they fit the growth maven’s personality and vision. And your lifestyle may not be what I want for myself. the growth maven would consider what the lifestyle guru wants as failure.com
. Because it’s not just about the money – it’s about the lifestyle you live. Let’s say we time travel 5 or 10 years into the future. With good training they can be MORE productive than the outsourced workers. Not everyone is like you…and everyone has their own vision for what they want out of their business.Yet I’ve seen the results they get from having employees. Decide which lifestyle fits you best. It’s an important lesson. It’s not big enough. On the other side. Let your imagination run free. Which one are you…and what type of business is right for you?
Free Internet Lifestyle Audio: http://www. It’s not their dream and it’s not affecting/helping enough people.
that means I’ll likely have to team up with an outside call center. Of course you can innovate and bring in new ideas. I’ve done many products as interviews both in doing a group of different experts and also digging in deep with one expert. And that’s the key. You could find a collection of experts and do an interview series. Let’s say you want to create an information product in the subject (my favorite business model). If I have a growth maven personality.Intersection of Passion and Profits
The next step after figuring out what type of business you want to build is figuring out what business you should be in. it’s important to take the step above because you might find some businesses just don’t fit the mold you want. The business model needed in that market is important to what you choose. When you look at your competition (top ten in Google and then on the Adwords side). I’ll build up my in house sales team and build that business. If I don’t have a contact to help me set this up. but when I look in the top ten of the Google results (both free and paid) and notice every single one of them has a phone sales process? They collect leads and have people follow-up in a long series to make the sale. But if I’m the lifestyle guru type.
Free Internet Lifestyle Audio: http://www. In addition. that’s fine. It’s the most practical and honest way to look at what your future holds. but consider your future business by what you see today. whatever you see is likely what you will have to build to be successful in this field. For example. on the next few pages you’ll see that I like to research my market first and see what the competitors are doing. You don’t have to be “the expert” today. this likely isn’t a business concept I’ll pursue on day one.com
. because your expertise will grow in anything you focus on for years.MyMarketingCoach. are you passionate about the subject? Notice I didn’t ask if you’re a premier expert on the subject. You don’t have to be the expert to create the product. This means more than anything else that you must have a native curiosity about the subject. Even though very few people cover it. More than likely I’d need to partner with a call center to go deeper in this project. You’re curious and want to keep digging. What if I have an idea for a business. remember you will be dealing with this subject for years to come.
myinfomastery. and he has done over 700 products based on interviews. Hopefully you did your first assignment and you have a list of possibilities (none of which have been marked off yet). You’re back now. OK. This report will be waiting for you until you get back. So I took advantage of my curiosity for the subject and really dug in deep to find out every step in the process. Nothing should be marked out at this point. Make a list of what you’d love to be able to study intensively for years…such as if you were going to college on the subject. Use the judge of curiosity as the road map. I wanted to find out how to improve my interviewing skills. And I wanted to know more.For example I did a 4 hour interview with Fred Gleeck on how to do interviews (available at http://www. Although your school is going to be the school of life here the commitment is very similar. “What value can I add to the world?”
Free Internet Lifestyle Audio: http://www. But I was very curious about the subject. make your list now.com
. Do it now. Was I the expert there? No. hobbies. DON’T judge them yet. Just let all the ideas flow using your work experience. and interests as guides. and interests. But doing a one off product and studying a subject for years are two different things. Now I sell that as one of my products (he does also). Next you’ll ask yourself the question.com). That means he is a premier expert on that subject. What subjects have ALREADY interested you for years or will you stay interested in the future? Make a list of work experience. hobbies. What is it you want to “major in” for your business? Unless you’ve already chosen your subject.MyMarketingCoach. Pull out a blank sheet of paper and write all your ideas down.
There is no one else just like you. They targeted all those affiliates who Google feels were NOT adding value to the transaction. and value before the click. It has to be about something deeper if you want to last. but also what you can do for your customers and clients. I nev er had enough.Add Value to the World
“When I chased after m oney . Instead they canceled all those advertisers because in the long-term the
Free Internet Lifestyle Audio: http://www. What did Google want? They wanted affiliates who added their own unique slants. Their goal isn’t just to have advertisers. If the affiliate simply linked over to their merchant. content. they do it to a whole series of advertisers at once. Was it all affiliates who were targeted? Nope. then I was prosperous. When I got my life on purpose and focused on giv ing of my self and ev ery thing that arriv ed into my life. It is a worldwide business you can run from your kitchen table. Your business isn’t limited just to your local area. Usually when Google does this.com Page 20
. several times they seem to have targeted affiliates. Working night and day to build the momentum in your business won’t be worth it if it’s only about the money. Google has a long-term view that we need to model in our own businesses. They could have continued taking those advertiser’s money and kept the bid prices higher. And there are people out there searching for the value you can provide. Have you heard about all the “Google slaps?” People call it a Google slap when Google goes through and eliminates a group of advertisers by raising their bid prices to a ridiculous level like $10 per visitor.” Wayne Dyer How can you best add value to the world? You’re a unique person. It has to be not just about what you can produce for yourself and your family.MyMarketingCoach. they didn’t see that as adding value to the transaction. What unique value can you offer the world? That’s what makes the internet so exciting. You have passion and energy that is unique to you. You have skills and gifts no one else has. There are things that get you fired up that don’t excite others around you. And you’re here for a purpose…not just to make money. It’s to have advertisers who help their searchers find what they’re looking for. For example.
You’ll find as you start marketing whatever products and services you choose that one of the biggest motivators in almost every market is low selfesteem. The beauty product makes them feel beautiful again. The “make money online” manual gives them hope and confidence in themselves. What I found is what you love often becomes a PORTION of your business. not the whole
Free Internet Lifestyle Audio: http://www. Let them describe to you what value you can provide the world.” I’d really like to say that. You’re the one to give it to them.
Will It Be Profitable?
I’m not someone who says. Even the video game manual helps them pawn the noobs (win the game). Contact 5 to 20 of your friends/coworkers.” Your lack of self-esteem will get in the way here also. They’re looking for value. Ask them what skills they see as coming naturally to you. The majority of us are “too humble” to see our strengths. So ask your friends and co-workers. “pwn da newbs.MyMarketingCoach.com
.best course of action is helping the end searcher find what they want. You’ll find that often other people are better at spotting your strengths than you are. People buy products to feel good about themselves. I guess I could write it. What knowledge in your life can you share with others? What curiosity can you build on to empower the world? What is that you’re passionate to talk about to all your friends? What value has been put into your life that is the key to your online business? Here’s another exercise. The likelihood is they won’t give you the complete solution. You can send them over an email so it’s a little less scary to ask for this response. but they will give you some direction and a few clues to what you can follow. Ask them what they rely on you for. “Do what you love and the money will follow. but it’s not always true.
yet that’s a requirement if you want it to be profitable to you. Other aspects like the marketing will often require you to do it at least during the initial growth phase. And they were a waste of money. Some of those aspects like bookkeeping can be outsourced (or hired) from day one. That’s why I told you earlier that you need to figure out what business models are succeeding in a field. The market was “wide open. I don’t ever like being the pioneer in a brand new market.MyMarketingCoach.com/shops
Free Internet Lifestyle Audio: http://www.com/select/KeywordToolExternal 2.clickbank. Sometimes you still have to do some things you don’t enjoy – at least until you can afford to outsource it. Accept the facts.paypal. Several times while researching a market I was extremely excited when I found there weren’t any Google Adwords ads.thing. That would mean you don’t have to market as most people who love art don’t love to market. If your goal is simply to sell low cost ebooks (maybe you love writing those) but you can’t find any ebooks that can afford to advertise on Google Adwords or aren’t listed well in the Clickbank marketplace.google. https://www. I like to spend some time looking to see what’s already selling. http://www.” What I later learned in both of these situations is there was a reason there wasn’t anyone advertising there. but it’s likely you’ll have aspects to the business you don’t enjoy. then you might be in the danger zone. You have to balance all these principles together. and the money would follow. You can build a business around a subject you have passion for and something you enjoy doing. Now onto to profitability. https://adwords.com Page 22
.com/marketplace. They wouldn’t subscribe. a lot of people love to be artists. Will it fit your personality and business style? Do you have a natural curiosity toward the subject? What value can you provide to others? And are others making money from it today? For example. But what if you don’t have the talent (value you provide to others) or what if you do have the talent but you just love painting? If I told you to do what you love (paint).htm 3. Here’s where you go to do your homework: 1. The visitors wouldn’t buy.
A majority of these products will be physical products with a very small margin on them (eBay attracts bargain shoppers). For example. they allow you to search by gravity score.com Page 23
.com/ 5. So when I’m researching the market I like to look for higher gravity scores as proof those products are selling well.MyMarketingCoach.
Free Internet Lifestyle Audio: http://www. but even if you’re planning on a doing an information product you can still see what industries and subjects are hot sellers on eBay. you can find out what people are searching for. On eBay you can find out what the hot items are. shop.amazon. http://pulse. Or someone could be looking for “online video ebook” which means they’re looking to spend money to learn how to do online video. Paypal Shops allows you to see how many Paypal sales a store has made. also try adding in a few modifiers like review. purchase. I might look for a keyword phrase such as “Canon HV40 review” because it definitely means someone is considering buying this camcorder soon. you know they’re doing a lot of sales (as Paypal can’t track other sales if they use other payment processors or have their own merchant account). While Clickbank uses a complex scoring system for their gravity score (basically each separate affiliate making a sale counts as a point but those points degrade over time). All of those phrases mean someone is looking to purchase something.com/gp/bestsellers/books/ All the above links help you find what is ALREADY selling. Again look for subjects that have a good amount of sales to prove that the business model is effective. So if you go to a website selling fishing lures and it shows that they have 5. On the Google keyword tool. In addition. buy. http://www. When you’re searching for potential keyword phrases. or even ebook.000+ transactions.ebay.4. Choose category “Books” and then “Nonfiction” to find out what big nonfiction books are selling. on average higher gravity scores means more affiliates are making sales for those products. In addition you will find some information products that make it into this list. if I sell camcorders (or am an affiliate for camcorders). The Clickbank marketplace allows you to search in categories and by keyword phrase to find what digital products are being sold.
MyMarketingCoach.Over on Amazon you can find the bestsellers in any category. Even if you don’t sell any products of your own. you will still sell affiliate products from others and need to know what’s selling. For example if I had a site about camcorders I’d definitely be looking in the best sellers for electronics to find out what I should cover.
Free Internet Lifestyle Audio: http://www. You can find out a LOT about what people are really buying online by spending a good amount of time in the Amazon best sellers section.com
. I also will search other categories for potential ideas. Normally I start in the book section to see what book sellers are hot (if people are buying one book they will buy others).
Look at weight loss ads as another example.
Free Internet Lifestyle Audio: http://www. I taped into that story of the pizza delivery driver turned success online. The 300 pound mother takes a good look at herself. builds a ton of muscle. While it doesn’t always fit. or on a case study. They wanted to solve their problem first. For example. it’s a story you see very often. The skinny 100 pound weakling gets sand kicked in his face. It was to sell products produced by others. Those are examples of the “rags to riches” story. because it is MY STORY. many inventions were created because of a problem the inventor had in their own life.MyMarketingCoach. the owner of the company. Our “hero” confronts an obstacle. and then does an about face all the way down to 120. A problem needs a solution.com Page 25
. How many weight loss or muscle building ads have you seen where the author talks about his/her transformation story. Look at any good advertising and you’ll find it’s focused heavily on the “story” of the product.What’s Your Story?
My final qualification for choosing the market I want to work in is whether I have a story that fits into the market or not. If you have a problem it’s likely others do also and are looking for a solution you can help them with. and never gets bullied again. Think about the story I share…about how I came out of dead end jobs like delivering pizzas to setup an online business. Later on they chose to share it with the rest of the world. Loser tries everything but eventually finds the secret to success. But I was so successful doing this that people started asking me to teach the same methods I was using. hates what she sees. Note: this is often how I come up with product ideas in my own business by looking at the same difficulties I’ve had to overcome. Often the story is the reason why the business was created. My original intention wasn’t to teach others about online business.
but it definitely makes you stand out more in the market…especially if you don’t have any other strong competitive
Free Internet Lifestyle Audio: http://www. You get ANGRY when you think of what is being done to people in your market. They get pulled into the story because of some defining “moment. Another type of hero is the “reluctant hero” story. Those dirty Democrats in office are out to destroy your money through inflation. And you can funnel that righteous anger into helping people achieve the results you know are possible for them. These are just a few of the common stories people work from in their business. finds the secret. they do everything they can to find the solution eventually stumbling on some methods to help others with the problem. This is the person who initially doesn’t want to get involved. initially loses against it. and overcomes. You’re on a mission to confront these enemies and share the truth with your audience. You’ve probably noticed this one occurring quite often in “health” type issues.MyMarketingCoach. Maybe it’s the greedy Wall Street bankers taking your money. That story is your competitive advantage! Do you have a life changing event. In health this one is used as the greedy pharmaceutical companies who are lying to you. The underdog becomes the winner.” I’m sharing them with you because I want you to choose a market that you have TRUE STORY to share. A person experiences the pain of loss or the pain of an illness either in their own life or in the life of someone close to them. or passion that could be channeled toward an enemy? This isn’t 100% essential. Perhaps it’s all the jerks in Congress. After trying all the normal routes.” This one fits best especially if you have some life changing event – something that occurs that makes it easier to take action than sit on the sidelines any longer.whatever that may be. Because of the need and the reality of the situation must take action and help others. I’m not giving you these so you can sit there and think up a “story. I’ve seen this one DOZENS of times in the financial field. This one can best be used WHEN you become very passionate about the subject. a failure to success experience. A third type of story is the “us versus them” fight.com Page 26
You’ll still have to develop your other skills.MyMarketingCoach. You may say that you don’t have an advantage. Perhaps the affiliate has that super sized email list they’ve built over the past couple of years. Dump that false humility and start building a real business. You’re unique. but take a step back. Look at affiliate marketing as an example here. and learned exactly what makes good campaigns tick. Eventually the prices drop to a razor thin margin and only the biggest most cost conscious competitors survive (does Walmart ring a bell). This really all comes back to the core question…what’s your advantage?
What’s Your Advantage?
I don’t like entering any market where I don’t have an advantage. and you can make use of those talents. Look at the top affiliates out there. Picking a market you have a strong story in gives you that advantage from the beginning. 2. They have an extreme advantage in some way…or they’ve developed an advantage over time (they developed the advantage before they had the income). You have advantages others don’t have. They were skills developed over time they turned into an advantage. 3.com
. equal completion simply results in everyone being turned into a commodity and the prices start dropping. That’s why I told you to ask OTHERS what they rely on you for. 4.advantages to work from. Or perhaps you simply use that strong story as your advantage. Being just another average Joe in a competitive business is a sucker’s game. Here are the five points to picking the right market for you: 1. NONE of the above occurs overnight. Does it fit my personality and business style? Will it be fun and work on my natural curiosity? Can I add additional value to others? Have others already proven it to be a profitable business model?
Free Internet Lifestyle Audio: http://www. Fair. but you’re ahead in the game from day one. Everyone claims you can make a lot of money as an affiliate. Or perhaps they dug into Google Adwords or other forms of paid advertising. Or maybe they’re an seo guru who knows all the latest tricks to get their site to the top of the search engines.
That’s a key principle here. That’s OK. Get momentum moving in your business. But nothing happens until the day you decide to get moving. and how your writing style as you go. which we’ll cover in a few moments. “What if I choose the wrong market?” My answer is SO WHAT? So what if you don’t choose the perfect market for you on the first try. Don’t sit around wondering for years. Of clients I work with. “Just take action.” You have to know what actions to take. You’ll learn more once you put the techniques you know into practice. Don’t wonder. and a couple of clients are in three or more markets. your ad copy. Get started moving. almost everyone of them is in at least two markets. Do I have an advantage in the market such as a story? We’re looking for 5 YES answers to those questions. But once you know the right actions. move forward. For example. That experience combined with finding out more about your market over time will help you make any necessary changes as you go. And don’t worry about it yet.MyMarketingCoach. And it’s why people often use the cliché. Your site will change as you find out things about your visitors you didn’t know before. The fear everyone has is.5.
Free Internet Lifestyle Audio: http://www. It’s only once you start moving in the market and corresponding with your visitors that you find out deeper and more relevant information. I don’t suggest you get the “perfect” site up from day one because you don’t know enough about your market. You’ll refine your design. Don’t wait.com
. The market you start in isn’t always going to be the one you stay in. do it. No matter how much time you put into research you don’t know enough. When you have all 5 YES’s.
training videos.com Page 29
.mymarketingcoach. and then promote anything else out of your site and your list. But I’m not going to recommend you start with any other those. make sure to get on the list. Any social media sites you participate in such as Facebook or Twitter will point back to this site (network with people on these sites but always pull them back to your site). This means your own domain name. and deeper training to both the free list and the product specials I offer. get them on your list.
Free Internet Lifestyle Audio: http://www. Wordpress. Instead you need to start with your own home base…your base of operations for the web that you OWN and control. This means your next step is keyword research. you may do so directly in some of your advertising. the majority of what you do will be to pull people back to your site. If you’re not already a free subscriber to my list. It’s not a large factor in seo. The bullseye keyword should become the center of the information you produce.com.com. I provide a ton of free content.MyMarketingCoach. Everything else you do will flow into this site.com or Wordpress. Any other sites you put up (such as on Blogger. We need to know what audience we’re after BECAUSE we’re going to use this keyword phrase in our domain name. I don’t want to go too deep into keyword research here as I cover that in depth in some of my products you can find over at http://www. It also lets your visitors know your site is what they’re looking for.com. but having your primary keyword phrase in your domain name can help with overall ranking.com) will point back to your main site.The Beginner’s Online Blueprint
There are dozens of free sources for putting up websites or getting in front of customers such as Blogger.com. Weebly. If you promote affiliate programs. and so on.
You can see a video of me demonstrating this tool here: http://www.youtube. I like to look at the competition for these terms.google. Do a search in Google for the primary keyword phrase you’re considering for your domain name and business. this allows you to view the Pagerank of sites you visit.Here are two free keyword tools. Visit the top 3 to 5 sites. What page rank do they have (it’s a little green bar about halfway across the Google toolbar and it would show anywhere from 0 to 10 as the score)? If you only see 1.com/toolbar/ (that page should direct you to the correct version for your browser). Right there in the Google keyword tool you can see how competitive each of the terms is for Google Adwords.com In addition I’ll often use one more keyword tool called Google Wonder Wheel. If you’re seeing all 6’s and higher. I find a majority of the subjects I want to cover in the keyword results that come up…both the related keywords and the “additional keywords to consider” that come up at the bottom of the page. Along with all the other features. good luck. We’re talking about going for free search engine rankings. Download the free Google toolbar at http://www.google. Google Keyword Tool: https://adwords. Does this keyword phrase give a good description of what I want to talk about? In addition. then it’s going to be easy to rank under this term. but we’re not talking about Adwords right now.
Free Internet Lifestyle Audio: http://www.com/watch?v=Zcw3n8nOcNs My goal in choosing a bullseye phrase is that when I search that one phrase on the Google keyword tool.MyMarketingCoach.com/select/KeywordToolExternal Wordtracker Free Tool: http://freekeywords.com
. and 3 scores. 2. A couple of 4’s and 5’s means you’re going to have a lot more work cut out for you (and if you’re a new domain name it may take at least 6 months to a year to stand a shot at top rankings under this primary term). You’re going to have to narrow down your focus to a tighter niche as you’re competing with companies that probably have much bigger budgets than you and it’s simply not worth the time.wordtracker.
Put in one of your ideas for a domain name and let it give you additional possible suggestions. Spend some time at the free theme directory: http://wordpress. I recommend http://www. Most of the short domain names are long gone so I’ll often try little prefixes on the domain name such as “my” and “the. is easy to remember and spell. you’ll own it for when you do.org/extend/themes/ Then review some of the premium options (generally a premium theme can be purchased for $19. A good little lesson I learned from that is to RESERVE your own name (and your business name) if they’re available. but I just use http://www. I highly recommend you install a Wordpress blog on your site.com which is one of the lowest priced hosts I’ve seen (along with having excellent customer support).premiumwp. and there are thousands of themes – both free and premium.com name if someone else owns it. Even if you don’t setup a site on your own name today.com/
Free Internet Lifestyle Audio: http://www. That’s what everyone thinks of when they type in a domain name. you will lose a small portion of your traffic over to the .MyMarketingCoach.mylowcostwebhost.” For example TerryDean. you should go with a shared hosting plan. but you won’t have that problem starting out.com name.com
. You have your domain name and web host. If you’re just starting out. You’re looking for a domain name that has your keyword phrases in it.com was already taken so I own http://www.mylowcostdomains. The basic design of your site will be referred to as a theme.com.theterrydean. It’s so much easier to work with than normal HTML pages. So while the other domain extensions can be used. Eventually you may generate too much traffic for a shared host and have to transfer over to a virtual private server or a dedicated server of your own. This will allow you to manage all the content on your site. Your priority is the .Domain Name & Web Hosting
Now choose your domain name.95 up to $100): http://www. There are a lot of good places to reserve your domain name. and fits your business.com. Now you need to setup your website.
The only reason I’m not recommending this for you starting out is because you will better establish your site direction as time goes on. It’s hard to decide exactly what you want until you’ve been producing content for a while and get more experience with your audience. I have a Pro Plus All-Theme membership to http://www.studiopress. And you don’t want to spend that custom theme price upfront and then have to change it a few months down the road. I’d consider their individual themes worth the price just because of the additional training videos and support they provide to all their theme owners.com you can have dozens of designers competing to design a new theme for your site.Less people will be using the premium themes of course and they often have much better options built into them. As your business grows and budget allows you can also have a custom theme designed for your site. A free theme or even a premium theme is much better for getting started.99designs.com
.MyMarketingCoach. By going through a design service like http://www. For example.
Free Internet Lifestyle Audio: http://www.com.
This means your posts on your site become teasers to pull more of your audience over. Part of your game plan for market domination is to expand your message into as many different sources as possible. your main website you’re building now.MyMarketingCoach. As we post videos to Youtube we’ll also embed these videos into our main blog site. I’d rather have one email subscriber who regularly reads items at my main site than 10 facebook fans or Twitter followers. This means we will take advantage of the traffic on Youtube (Youtube gets more searches than any other search engine other than Google). You decide to grow your followers on Twitter. From your main site you push them heavily to join your email list and then you make your offers from here.Your Home On the Web
This website is your home base. You correspond with others on Facebook but the goal of your posts and contact is to get people OFF Facebook and back to your core site.
Free Internet Lifestyle Audio: http://www. Once you’ve decided on a unique message to provide your audience with. but you’ll also tweet your blog posts and keep pushing people back to your primary site. The same is true on your Facebook fan page. Guess where you link back to from your Twitter bio? That’s right. What links will you provide in your regular tweets? I’m sure you’ll link to other people’s sites and content. Everything else you do will flow back into this site. Your goal in social media is to participate and PULL people back to your main site.com
. the very first element in the description on every single one of our videos will be a link back to our main site. It gives you a basic understanding of the plan we’re following to dominate our market. In addition. you then extend outward to every traffic source – pulling them back to your main site. Take a look at the graphic on the next page.
.Free Internet Lifestyle Audio: http://www.
That’s the only option you’re given. Social media is constantly growing. You grab people’s attention by providing them the information they’re looking for and you do in an entertaining manner (using true stories of your experience or those around you is an excellent way to add value and quality to your content). And their biggest problem is TRUSTING who to listen to. The majority of these people don’t come along looking for more stuff to buy. The internet is changing.com.com
. or their money?
Free Internet Lifestyle Audio: http://www. For example. I sell one product on the site. But you’ve also got to overcome that second hurdle – trust. a minisite like this can often get 20%. but there are also more prospects than ever before (so don’t get worried that you have competition). They come online looking for information. Search traffic is a key element of my overall traffic plan. you have competition. You’ll often see a popover or slide in type ad offering the option to join an email list. They want to research the subject – and often confirm the right choice of what to buy. These types of minisites have the best conversion rate possible. And the hardest problem we have to overcome is a lack of attention. their email address. Here I’m simply trying to get you to join my email list. You either purchase that product or you leave.Authority Sites Versus Minisites
Have you ever heard the term. Why should they trust you with their attention. So attention and trust are now the commodities you trade in.theterrydean. “minisite?” A minisite is a simple website that often simply sells one product. So if minisites do so well for both generating subscribers and making sales.monthlymentorclub. No matter what market you’re in. 30%. So this gives people a secondary option if they’re not prepared to buy the product.MyMarketingCoach. Where a “blog” type site may do extremely well and get 10% of their visitors to subscribe to their list. You can also see another example of a minisite at http://www. There is more competition for your prospect’s attention than ever before. or even 50% of the visitors to subscribe to the list (depending on the traffic source of course). why am I asking you to create more of an authority site? It’s simple really. http://www. Join the list or leave.com is an example of a minisite.
and experience demonstrates my expertise. it is still focused on one goal. If I run PAID advertising. This credibility can be built a multitude of different ways from showing a picture of you with your family (or your pets) to talking about your experience or your degrees.theterrydean. It doesn’t have to be fancy and it doesn’t have to be expensive. In recent tests over the past year the design of the website has the ability to increase sales by 50% to 100%. you’re the expert. But it does have to be clean. I still use minisites. So when I have an affiliate promote my product. I tested this years ago and the design of the website made little to no difference. But the volume of content on my website also demonstrates it along with the design of the site. And that’s with very well written sales copy. I don’t want any distractions for my paid visitors. you can’t judge it. You can’t judge a website by its design. you can build trust by showing a site full of content demonstrating your expertise. In addition. my background. I’ll send the visitors to a minisite landing page. All of my paid ads are much more effective when
Free Internet Lifestyle Audio: http://www. Showing testimonials from satisfied customers is another way. “You can’t judge a book by its cover. What is one of the best ways to be perceived as an expert? Write a book. In other words. and demonstrate your expertise in the subject. This is different than just a few years ago. I’ll have them drive visitors to a minisite that goes for the product sale with no other distractions. testimonials. Your content rich authority website is the way you demonstrate your expertise online. Giving your full contact information builds that trust. and you saw me link to a couple above. Note: I tested running paid ads on both PPC and other other blogs to send visitors directly to the main page of my blog.com
. simple to use. but people do…just like book covers.” And they’re right. If you’ve written the book on the subject. People say.This is based off the credibility you build around your business and website. This was NOT worth the cost. A book cover makes the sale or loses it. but the truth is that many people do. So they always go to a minisite with one purpose whether it’s on my main domain or on a separate address like http://www. They work the best for conversion.com.MyMarketingCoach. The same is true of your design today.
It’s not fast enough so they change to PPC advertising. It’s my main site that has other sites referring traffic into it. you focus your
Free Internet Lifestyle Audio: http://www.MyMarketingCoach. They found over time that it was too difficult to keep up and work on all these different businesses at once. It’s my main site that ranks well on the search engines. They’re not getting any buyers through their free articles. They jump here and there with their ideas. Instead of having multiple different minisites you’re trying to drive traffic to. They lose money the first two weeks so they try free article marketing. You don’t make just one sale to your visitors. It’s my main site that people link to in their social media posts. I have a couple of clients who were in more than a dozen different markets. They found it MUCH MORE profitable to go DEEP in just a couple of businesses. You have to build DEEP not wide in your business.com
. Quit it. You create or link to multiple different products.
The Power of Focus
The #1 reason for the failure of beginners is a lack of focus. BUT the majority of links I’m building…go right to the main authority site (probably 80%). You sell multiple items. They try building a list for a couple of weeks. You’ll see me use links to these other sites in social media sources at times.driven directly to a landing page designed specifically for that goal (generating a new subscriber or making a low cost product sale). What do I mean by building deep? I mean you don’t rely on just one product. so they jump somewhere else.
Free Internet Lifestyle Audio: http://www. Let’s say you have 10 products or affiliate programs you want to promote. So what do you think my goal is on those social media sites? ☺ My second goal on my main authority site is to send visitors over to the other products I offer. Your main authority site has two goals. Or you can focus your primary goal as building traffic to your authority site and then promote these different products from your main site. As I mentioned. It’s number one goal is to build your email list. Build a large audience here at the main site and use that to promote everything else you offer. You’ll find that 75%+ of the posts on my blog link over to at least one of my offers. an email subscriber is worth at least 10 times as much to me as a follower on social media sites. I also mix in links to my products/services right into my posts.core attention on your main authority site. Then you use that home base to promote all your other products/services (which may be on minisites).MyMarketingCoach.com
. It’s all about focus. You could divide your attention and try to drive traffic to 10 different sites. Look back at the chart I showed you a few pages ago. I can post banners on my main site for the other products I offer.
000 much lower volume phrases that give you a couple of searches each month…and a large number of phrases giving you a few hundred searches per month. There is a lot of work involved. Notice that I didn’t say it was easy. That “big keyword phrase” might give you several thousand visitors per month. Instead the traffic comes in from thousands of search terms with much lower search numbers. they have a
Free Internet Lifestyle Audio: http://www. but there could easily be 5.com (that is some nice positioning for that site).without all the super-serious competition. A longtail phrase is “credit cards for people with bad credit” or “credit cards for college students. Let’s take “credit card” for example.MyMarketingCoach. How in the world will they produce enough content for their site? It’s simple once you put together a system. make use of the Google Wonder Wheel.com Page 39
.terrydean. Go back to your keyword research tools…the Google keyword tool and the Wordtracker tool. The majority of traffic at your site from the free search engines doesn’t normally come in from one or two big phrases. What’s your chance of ranking well for that term? Not very good. Watch this video showing how to use the wonder wheel to come up with content ideas: http://www. I just checked the Google keyword tool and there are over 20 million searches a month for those words. What is a long-tail phrase? They are those 3 or 4 word phrases (possibly even longer) which are much easier to rank for. All these “less popular” terms BEAT the one or two big keyword phrases over time…and they all surround the core subject you choose for your site.org/wonder-wheel-for-new-content-ideas/ What you’re going to do with all these tools is find a series of long tail keyword phrases to write your posts about. In addition. but it is simple. I looked at the current top listings and I see VISA and Mastercard along with a site called Creditcards..Your Writing Blueprint
The reason most people don’t start an authority site (personally I use Wordpress blogging software to produce regular content) is because they believe they don’t have anything to say. Here’s a little secret to search engine positioning that almost no one talks about.” When you look at phrases like this.
MyMarketingCoach. and coaching. DVD. under “dog training” I find “dog training book. delivery. the more targeted the customer is…and the closer they are to a buying decision (in most cases). You don’t know anything about them. but they refine their search to more and more specific till they find what they’re looking for. buy. BUT there are some big advantages to these types of terms. add to that list words like ebook.” “dog training DVD. it’s much easier to write these articles because you know exactly who you’re writing to. Some great terms to look for in your longtail results are words like order. Use all the tools listed above to come up
Free Internet Lifestyle Audio: http://www. and shipping. online. book.” In addition. Who is searching for “credit card?” It could be anyone. If you sell information products.” Your goal right now is to search and find 50 to 100 longtail search phrases to talk about on your blog.much lower number of searches.com Page 40
. almost any business you’re in is going to have a series of words buyers start adding into their searches. CD.” “dog training supplies. The first advantage is if you choose wisely you have a shot of ranking for these terms when you don’t have a chance going for the major phrase “credit card. In fact. But what do we know about “credit cards for college students?” A good way to come up with the long tail phrases is to add “buyer” keywords to your searches. compare. Simply consider what your customers would be searching for as they get closer and closer to making their buying decision.” Here’s a couple I didn’t mention above that are obviously people looking to buy: “Dog training tools. reviews. The longer the search phrase. The average searcher starts very general in their search phrases.” and “dog training products.” and “dog training video. For example.” “dog training equipment. shop. They could be young or old…live in the US or Zimbabwe.
The basic system for writing I use is to think of a story or illustration to base the post off of (to grab attention and hold the readers interest) and then I’ll often break it into several points on the subject as you come to the end. it’s time to get to work. You can hire an outsourced writer to do your writing for you. If you wrote 6 days a week. you have several options as well. Or you could even create videos using a webcam or screen recording program instead of doing full articles. Definitions – What terms do people not understand in your market? Break them up and write a post about each. If you hate writing. It will be a struggle the first few times you sit down to write your post for the day. Personally I really love the Google Wonder Wheel for this purpose as it is “mindmap style” to help you come up with all kinds of variations. Eventually you’ll get it down to just 15 to 20 minutes per post. in blog comments. or in searches Current news – What is being discussed in the news or on TV in your industry right now? What’s hot you can cover?
Become a Content Monster
Once you create your list of 50 to 100 ideas. that’s over 70 longtail search terms you’re going after. Make sure to put the search phrase in the title of the post and use it at least once in the article itself. Give yourself a goal of at least one new post a day for the first 90 days. It might even take you an hour or more to write a 500 word post. You can purchase private label rights content and have it edited (never use it word for word).MyMarketingCoach.with these phrases. but you’ll get faster. Type the words “How to…” into the Google search box along with a keyword from your market to see what suggestions come up.com
. FAQ – answer frequently asked questions you see in forums. Here are a few more ways to search and think about what you’re going to write about. Review products in your market (specific products.
Free Internet Lifestyle Audio: http://www. or software programs by name). Or you can buy a voice recognition program like Dragon Naturally speaking to speak out your articles instead of typing them. books.
Whatever fits your personality and your budget. How you generate those links is not part of this free report. Find someone who knows how to sell…and they can write their own ticket.
Free Internet Lifestyle Audio: http://www. Use one of the other options…and concentrate on building your business. Submit videos out to all the video sharing sites. then don’t do it. Remember this is all about your lifestyle. you need other sites “voting” for you. Bookmark the post on some of the do-follow social bookmarking sites. Content isn’t really king. Anchor text simply means that when they link to me at http://www. You need incoming links and traffic.” It’s a lie. The site with the most high quality votes is the one who usually ranks at the top. Some quick possibilities is to write and submit out an article linking back to each of these posts. Internet business is the anchor text there.com Page 42
. you also need to do the next step. But in traffic generation. Post to forums. If you want your site to rank higher on the search engines. Hire someone to set you up with profiles on hundreds of forums. And this is just getting warmed up.MyMarketingCoach. The way they vote for you is by linking to your site using “anchor text” that has your keyword phrase in it. “Content is king. Trade links with other sites. Then generate incoming links to that post. If you couldn’t imagine anything worse than sitting at your laptop writing articles for your site. The ability to persuade and sell your products/services is really the “ultimate” skill that will drive your business. Post relevant comments on other people’s blogs. they link to me using “anchor text” like this: internet business. If your site links to me using that text.It’s your choice. Post answers on Yahoo answers (and the other answer sites). In addition to producing your post of the day. Send out press releases. Links are the key element today.org. content still isn’t king.” Your goal each day is to write a post.terrydean. You’ve probably heard the statement. it is another vote for my site as being about the subject “internet business.
Note: Notice we want to generate incoming links to each new post – not just our primary domain name. make sure you’re using the correct anchor text. Make it a goal of trying to get 5 new links to each piece of content you post to your site.com
Free Internet Lifestyle Audio: http://www.There are a lot of ways to generate links to your site. The anchor text is the longtail search term you’re trying to rank for. No matter which method you’re using to get links to each of your new posts. Your goal is to generate traffic from the search engines from everything you write – not just the big keyword phrase you’re using on your primary domain name.MyMarketingCoach.
000 followers. who’s business are you building? I’ll give you a hint.
Free Internet Lifestyle Audio: http://www.0 sites like Blogger. you’ll link back to your main site.0 sites back with your main site.com and Twitter. If you spend all day producing content for Twitter. For quite a while I resisted any use of the social media sites. Think about it this way. I’ve seen people on Twitter who build lists of 30.Footprints All Over the Web
Instead of producing incredible content for all these other Web 2. This means each time you post on your main site you add a link to it over on Twitter and Facebook. It’s not yours. concentrate instead first on your own site. yet they’ve never sold anything except their Twitter course on how to build 30. It’s there’s. So you’re building Twitter’s business instead of your own. Whose owns that site? Twitter does.000 followers. I don’t want to waste a minute on unproductive activities or continue any advertising which isn’t producing a healthy return. Then share cross promote ALL your different web 2. I want to turn that time spent into income for my business. And that means you need to pull those people off of Twitter and onto your site.com.MyMarketingCoach. I hate wasting time and money…so I ruthlessly test everything in my business. Each time you do a video (and doing videos is really easy now with pocket cameras like a Flip HD that costs under $200). Personally I’m not interested in just having a bunch of followers. Why? Because all I saw was a bunch of hype occurring on them along with people wasting their entire day on these sites. Instead you need to use Twitter as a tool to participate in conversations and pull people back to your site…your home base of business. Have you noticed how many of those courses are now being sold on Twitter? Good grief! It’s obviously something people desperately want.com
. For example. There are tens of thousands of people out there working their butts off to build these sites instead of building their own. Don’t leave Tweetdeck or any other tool open all day bugging you while you do other work. but some will be about it). Rule #3: Give yourself a set time period to participate in these sites. Basically you produced your BAIT first. Rule #4: Share sound bytes on these other sites – some of the best quotes and pieces of information from your own website to tease them over. NOW your head is full of ideas you can share on Twitter. And there is another point here. Then you go into the other sites you participate in armed with this already finished bait to use to pull people in. Your site will continue to grow even if you drop to only once or twice a week.
Free Internet Lifestyle Audio: http://www. Make sales for whatever you offer (your own products and services or affiliate products).It’s the same with all the other social media sites. That’s OK too. Build your list. set yourself to one hour a day for these sites.MyMarketingCoach. It addition you can “quote” some of your best ideas and share those in “sound bytes” on these sites instead of sitting there trying to come up with witty things to say. After you’ve produced daily content for the next 3 months you can pull back a little and produce less if you want. Keep it up. After you produce the content for your site. on Facebook. Each morning your FIRST priority is getting that content done for the day. Produce content for yourself first – then participate in the social media sites as secondary sources. and other sites LINKING back to your content for the day. There are several rules to using social media to your best advantage: Rule #1: Your site has priority. but you may have already established the habit of daily content production. Don’t make that same mistake. Rule #2: Your goal on these sites is to participate in the conversion (reply to others and get involved in ongoing discussions) while subtlety pulling people back to your site. Obviously all your comments won’t be about the article you wrote (that would just annoy your readers. Build your audience.
You’re building an audience that knows. Our goal is to turn as many of these subscribers into buyers.” That isn’t entirely true. How are we going to turn all this traffic into income? Your first goal at your site is to turn your visitors into subscribers. They follow us there. The best asset in your business is your BUYERS list…those who have purchased from you. I’ve seen some business owners with very large lists who had trouble turning them into income. Someone may see your post on Twitter and immediately jump in to buy your product or service. likes. because the money is really in the relationship with a list.Build Your Email List
So far we have you writing daily and generating incoming links. The next best thing is your subscriber list…those who trust you enough to share their email address with you and read what you have to say. Of course you can and will make sales anywhere in that process. and I’ve also seen tiny little lists of just a few hundred subscribers who could earn several thousand dollars from a single mailing. Then with our email list we’re going for the sale.MyMarketingCoach. Do you see the progression going on here? We meet people on sites such as Facebook and Twitter. Even if you’ve only been online for a short period of time. and trusts you. “The money is in the list. They visit our site where our goal is to get them on our email list. But that is not where the majority of your sales will
Free Internet Lifestyle Audio: http://www. In addition you’re participating on several of the social media sites. you’ve probably already heard the saying. We continually post good sound bytes of content to get them to our site. to turn them into customers.com Page 46
come from. I give an audio interview about living the Internet lifestyle when you subscribe to my list…it’s the next step up from this free report and I share more in depth information on this system and how I profit from it. grab it here: http://www.mymarketingcoach. Make sure your subscribe box is very visible on every page of your site (notice how if you visit any of my content it shows up on the top right).MyMarketingCoach. It’s obvious the primary goal at my site is to get you to subscribe to my list. If you’re not already on my list. We could even go deeper than customers to where you have your hyperresponsive customers who buy everything you have to offer (you’ll find 80% of your profits are generated by a small 20% minority of your best customers). Nobody is sitting around thinking.com Page 47
. Once you’re on my list. Our first priority on our website is to get people to join our email list. you’ll receive your free gift by email.com You also want to post this free offer in multiple ways on your main site. These messages point back at a
Free Internet Lifestyle Audio: http://www.” What they are excited about is when you offer them some kind of benefit rich gift. For example. This may mean focusing your home page on getting people to subscribe like I do at the link above. Along those lines we always provide them with some kind of gift to get them to join. I’d much rather turn you into a buyer as soon as possible so I make you a great offer right out of the gate. Immediately after you subscribe to my list I make you an offer to purchase one of my lead generation products. “I sure wish I could get on another email list. You will also receive a series of automated followup messages over the first couple of weeks you’re a subscriber. This is because of the VALUE of having a buyer’s list being so much greater than just free subscribers. It’s basically a funnel where you’re pulling people from one level of relationship to the next. I also use an ad that slides in for my list to get you to subscribe.
Often I’ll use the EXACT same content for the email I send out and the post to my blog. sales. The only thing I might change is the subject line. In addition this software allows you to track open rates. These messages follow my model of giving you good quality information you can immediately use along with making special offers of my best products to help you progress faster. and more. Are you surprised at how often you can mail out? Don’t be. The two companies I
Free Internet Lifestyle Audio: http://www. After this initial period you’ll also receive regular messages from me several times a week. The more you mail. Basically I’m providing you with information to help you catch up with where my other subscribers are at while building up our initial relationship with each other. Too many people have simply turned their email lists into one sales offer after another. Many could do well mailing 5 times a week. but do note that I said the MOST PROFITABLE clients were mailing more often. They never provide you with any value. I have other clients who only mail once or twice a week.lot of my past content to get you up to speed along with providing you resources and other tools to help you build your business. but they often have trouble coming up with that volume. clickthroughs. That’s OK also. That’s the key principle here. The title on the blog is going to focus on a keyword phrase for the search engines while the subject line of the email will focus heavily on getting the readers curious enough to open the email. You can get double duty from them. The clients I have with the highest incomes from their list mail on average 3 to 4 times per week. If running a list sounds difficult. don’t worry.com Page 48
. I provide you GOOD quality information you can use. How often can you send out messages to your list? It all depends on how often you have good quality information to provide along with how interested your prospects are in the subject. Notice I didn’t say you had to mail that often to be successful. All those email messages you send out to your list can also be turned into the blog posts on your site. and they’re simply burning out instead of building up their list. Here’s a quick tip to make the content flow easier.MyMarketingCoach. Today there is such easy software to make all the above possible. the more you make…as long as you’re building that relationship with your subscribers.
MyMarketingCoach.com or http://www. The advantage on Netofficetoolbox is they actually cost less for a larger list…and they allow you to also integrate your email marketing right into your shopping cart and affiliate program (all in one tool).com
.com Either of them will do an excellent job. Aweber’s advantage is they are cheaper for smaller lists (under 500) and they have more tracking tools built into their autoresponder.
Free Internet Lifestyle Audio: http://www.recommend to use for managing your email marketing are http://www.aweber.netofficetoolbox.
These products flow right out of the content you’re normally creating for your site. The best case scenario is if it is some type of continuity offer where you deliver something each money in exchange for a monthly fee (for example a print newsletter. Profit Point #2: Ads for your own products on the website and to your email list.). They just go much deeper in depth and provide people the exact step-by-step solutions they’re looking for to their desperate problems. But you could offer anything else here as long as it is low risk and often lower cost to get that initial impulse sale.
Free Internet Lifestyle Audio: http://www.Where’s the Beef?
Up till now we’ve been constantly talking about your audience… because your audience leads to your income. these could be advertised on your site and to your list as well. You could even make an offer for an affiliate product…even better if its an affiliate program that provides you with a monthly continuity income. Profit Point #1: After someone subscribes to your list. So where’s all the money? You can now earn multiple streams of income from this one flowing system. The majority of my clients sell some type of information products in their business such as books. ebooks. etc. membership sites.com Page 50
. Profit Point #3: Work promotions and offers into your content pieces for both your list and your website. If you sell physical products. DVDs. membership site. make them a low cost offer to turn them into a customer. CD of the month. etc. You can run ads built right into your site (such as in the sidebar or beneath the posts) for your own products. In my business this is always an information product I offer.MyMarketingCoach.
I think the dream of most internet entprereneurs is fully passive income that comes in whether they’re working or not. edit. I find what I believe to be the best tool or resource for my readers.Notice how I’ve made several recommendations throughout this ebook? Many of those are affiliate links or links to my own products. I know that’s a shocker. coaching. As long as you really are giving them the best solutions (not the most profitable for you). you keep generating sales without doing anything else. people will not mind you including a few affiliate links. to pay the bills at first. You can also sell banner ads to others on your site. once you’ve done the work to get good search engine rankings. and even have sponsored posts (where someone pays you to review their product or offer for your audience). Why in the world would I dare suggest you trade your precious time for money by providing a service? There are 2 reasons.com Page 51
. Profit Point #5: Offer services to your visitors. They understand you need to make your business profitable. A writer doesn’t need 100 customers. Which one do you think is easier to generate fast…3 customers or 100? That’s right. You can work these links right into your content. The first one is because its often quicker to get to a full-time income offering some kind of service than waiting to generate enough traffic to make affiliate or product sales. They may only need 3 to be successful if they generate a lot of business from each. For example. Profit Point #4: Sell advertising. top sponsor ads in your emails. Maybe you LOVE to shoot. OK. video production. Why would you give that up and take on all the other hassles of running an effective business just to earn a little more income? If you only shoot videos
Free Internet Lifestyle Audio: http://www. All you do is post their ad banners and let Google manage all your advertising while sending your share of the money. and then I see if they have an affiliate program available to me. blog setup. but it’s all part of living the Internet Lifestyle. web design. etc. Many people find themselves providing services such as writing. If you have an affiliate program you’re promoting on your site. traffic keeps coming in. and produce videos. The 2 nd reason you may want to provide services is because you ENJOY doing them. This could be as simple as signing up for the Google Adsense program and posting their ad spots onto your website.MyMarketingCoach.
and more time doing everything else involved in the process. you’ll find yourself spending less time doing video. So you choose to offer a service to others of creating their online videos. I wouldn’t feel as fulfilled and enthusiastic about my business.for yourself. The reason I choose to coach people to a more successful online business is because I enjoy it.
Free Internet Lifestyle Audio: http://www.com
. If I gave that up and only produced training materials for my customers.MyMarketingCoach. I find it FUN to work in all these different types of businesses. I love being on the inside and seeing the test results from my techniques applied in each business.
” Warren Buffet That’s very wise advice from the world’s best investor. Since I look at my business as an investment. “Only buy something that you'd be perfectly happy to hold if the market shut down for 10 years. This means they’re not building an kind of long-term business for themselves. and even ten years in the future? Am I building equity in my business from my actions today? Rearranging your mindset to think like that is a total transformation from the “get rich mentality” so many try to force feed down your throat. Look at your internet business just like you would a large financial investment. In addition. your investment grows on its own whether you’re watching it or not. I see people misusing the social networks every day. It’s all I have room for here. I’m always thinking long-term. But don’t dismiss this material because you received it for free.Where To Next?
You’ll notice that I just covered a few of the basics in this report. one year in the future.com Page 53
. There is a ton of life changing info in here if you use it. What can I do today that will payoff for years into the future?
Free Internet Lifestyle Audio: http://www. Instead of building their own asset (their website and their list) they’re sending visitors DIRECTLY to the affiliate site. Unlike a job which pays you for 40 hours of work at the end of the week (or whatever pay period you’re on). Is what I’m doing today going to pay off one month in the future. It is a large investment – often of your time which is your most valuable asset. you use that opportunity to invest more time in building your business. For example. “The most powerful force in the universe is compound interest” Albert Einstein Compound interest in your business simply means that you use the opportunities that come to keep expanding your business. I see the same from affiliate marketers. They’re building a business for them instead of for themselves.MyMarketingCoach. You reinvest the first money that comes in back into growing your business faster. when your business starts generating enough for you to go parttime on your job or even quit your job.
The number one reason people don’t build a successful business is they get distracted.Following the advice I’ve given you in this report is one of the ways you can invest wisely for the future. Your Marketing Coach. Then as your business grows. Overnight success stories take years to develop. but my mistakes as well. Develop the plan. all over everywhere without ever getting focused and following a longterm investment plan for their online business. Follow it with daily steps. I encourage you to go through it again and again until you understand all the concepts I’ve revealed here. They jump here and there. In addition to what I’ve shared with you here. Have the patience to allow it to pay off for you…your lifestyle…and your family.mymarketingcoach. Basically you’ve been handed a bird’s eye view of how to build a successful business.com
. You just don’t always hear about everything leading up to the big success. be willing to invest in materials to help you take each step to success.
Free Internet Lifestyle Audio: http://www.MyMarketingCoach. It was to point you in the right direction and get you focused about how to use each tool available to you now. At my site you can find products available to help you with each of these elements to building your business – from the initial website set-up to creating your own unique products to writing effective sales copy and participating in social media. That’s one element I’ve always prided myself on…sharing not just my successes. Take this opportunity to join my list and take part in the free content I release on growing your internet lifestyle business each and every week. Thank you for taking your time to read through this report. check out my main site at http://www.com. My goal here wasn’t to share with you every step and every tool (I’ve written thousands of pages of information and recorded hundreds of hours of video over the years to share each step).
MonthlyMentorC lub. and he founded MyMarketingC oach. . If any of that describes you. and not earning the kind of income they want in their business.mymarketingcoach.MyOwnWebMentor.com
.com/support Here are a few of our pages to check out: The Monthly Mentor C lub – http://www. please use our support system at: http://www. If you have any questions about MyMarketingC oach. make sure to subscribe to our newsletter and pick up your free reports at http://www. and million dollar corporations. which is dedicated to coaching entrepreneurs in the 10 key principles of success in business and life. If you haven’t already done so.MyMarketingCoach.mymarketingcoach.. You can have a great income and have a full life as well.You can enjoy your business and your life.twitter. then you’ve come to the right place.com. “Earn More. Work Less. LLC . was created in 2006 as a solution for entrepreneurs who are overworked.You can have free time to spend with your family. our products/services. Within a few years he was also consulting with home based businesses. local companies.com/TerryDean
Free Internet Lifestyle Audio: http://www. These three facts were put together to develop our slogan.You can have a profitable business. MyMarketingC oach. Being a workholic isn’t required…and it’s not even healthy.com Youtube C hannel: http://www.com One-On-One Consulting/Coaching – http://www. His original company and websites were sold in 2004. This business was founded on three basic truths: . It doesn’t have to be that way. or this website. LLC .Who Is Terry Dean
Terry Dean started his online business from scratch in 1996. He went from delivering pizzas for a living to building a million dollar Internet business promoted primarily through the Internet. LLC .youtube. overstressed.com/user/BusinessC oachTerry Twitter: http://www. Enjoy Life!” Way too many business owners accept long hours and stressful work as the only way to make it. .