This action might not be possible to undo. Are you sure you want to continue?
Internet Lifestyle Manifesto
© Copyright 2010 By MyMarketingCoach, LLC
You are allowed to share this full report in any way you choose such as giving it away Free from your website, using it as a gift for those who subscribe to your lists, or even including it as a bonus with your products/services.
You are NOT allowed to make any changes to it or use any portion of it without prior written communication from our office. It must be shared in full.
Printed in the Unit ed States of America. All rights reserved under International Copyright Law. Contents and/or cover may not be reproduced in whole or in part without express written consent of the publisher. “This publication is designed to provide general information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If legal, accounting, or other professional services are required, the services of an independent professional should be sought. From the declaration of principles jointly adopted by a committee of the American Bar Association and the committee of the Publisher’s Association.” Products sold as is, with all faults, wit hout warranties of any kind, eit her express or implied, including, but not limited to, the implied warranties of merchantability and fitness for a particular purpose.
Free Internet Lifestyle Audio: http://www.MyMarketingCoach.com Page 2
Table of Contents
Introduction Every Mistake in the Book The Internet Lifestyle Is All About Momentum Growth Mavens Versus Lifestyle Gurus Intersection of Passion and Profits What’s Your Story The Beginner’s Online Blueprint Your Home On the Web Your Writing Blueprint Footprints All Over the Web Build Your Email List Where’s the Beef Where to Next 4 7 11 15 18 25 29 33 39 44 46 50 53
Free Internet Lifestyle Audio: http://www.MyMarketingCoach.com
What do you want? What is it you really want out of life? Why did you decide to download this report today? Those are the questions. Aren’t they? What can the Internet do for you, your family, and your life that’s never been available before? The answer to that question is likely why you’re here. It’s funny. If you start searching for things like internet business, internet marketing, or make money online, you’ll find thousands of sites promising you almost instant riches from the internet. They’re lying to you…because they know it’s such an enticing pitch. They promise you simply have to buy their product – and money will automatically flow into your bank account. No work required. Or simply follow their proven foolproof system. It’s as easy as pie. The reality for most people is radically different. That dream of a passive online income turns into a nightmare of wasted hours and money, chasing the elusive dream of automatic effortless income. The $47 leads to multiple $1,997 purchases…as you tell your spouse this next one will be different. Maybe this one contains the secret I’ve been looking for. I was just missing one little piece. They’re really selling HOPE. People hope for a better life. The majority of us believe there is an easier way. Others are successful online. And many of them make it look effortless. Why can’t you do it? Why are there so many roadblocks in the way keeping you from
Free Internet Lifestyle Audio: http://www.MyMarketingCoach.com Page 4
your dreams and the lifestyle you know you deserve? In this report, I’m not just going to share hope. I’m not going to try to sell you on another set of secrets. Instead I’m going to share the truth with you…and no matter how radical that truth sounds to you, it is the answer you’re looking for. This report can open the door to the Internet Lifestyle for you – if you’re willing to do what it takes. And the first step here is to have an open mind. Some of the information I provide you with here may not agree with everyone else you’ve heard. You may have to drop some of your expectations for “quick money” online as it takes time to build a real business. You may hear me talk about “hard work” which all those quick and easy sales letters avoid like the plague. I also promise you the strategy revealed here will require you to grow as a person. To reach the success you want will require change on your part. And that’s not always easy. Jim Rohn said… “If y ou go to work on y our goals, y our goals will go to work on y ou. If y ou go to work on y our plan, y our plan will go to work on y ou. Whatev er good things we build end up building us.” Your online goals will change you as a person. There is no shortcut or other way around it. To get from where you are today to where you want to be is going to require you to experience new things, to change, and to grow as a person. You will be a totally different person one year from today if you follow my advice. Your lifestyle can be totally different within the next one to three years. Opps…you might have noticed it above. I didn’t say your lifestyle would be totally different next week. I said it takes one to three years to make the change. It could take even longer…especially if you fight with the personal change required inside yourself. OK. We’ve now eliminated all those “easy money” wannabees from the report. I could almost hear the rush as people left this report to go back to their internet search. That $10,000 seminar sounds so much more enticing if they’re willing to tell you what you want to hear…all about the overnight riches. There are
Free Internet Lifestyle Audio: http://www.MyMarketingCoach.com Page 5
Free Internet Lifestyle Audio: http://www. but I ALWAYS tell my clients to give themselves at least one to three years to change their life. Many people have done it. it’s impossible for me to pinpoint every possible mistake you could ever make.MyMarketingCoach. The last thing I want to do is produce any heartbroken beginners. or your passion to succeed.a lot of people willing to lie to you so they can push those “hope” hot buttons and get you to open your wallet wide to them. your skills. I don’t know you. I can’t predict how long it will take you.com Page 6 . And while I can help guide you in the right direction. Is it possible to succeed quicker than this? Of course it is.
I tried dozens of ways to make extra money including direct marketing. direct mail. Then I only had an 28k modem. it’s pretty simple. and delivering pizzas for Little Caesars. We were in debt.com Page 7 . I had very little computer experience having only used an old commodore 64 when I was young. I bought my first PC – an old Pentium 75 from Best Buy. Then the Internet changed everything for me. a lot of debt. That first PC was ancient compared the computers we have today. Way back in the dark ages…eons ago…in a year called 1996. If you’ve never heard my story before. Bills piled up and little was coming in. In addition. Even with all the mistakes I’ve made. how email worked. selling satellite dishes door-to-door. Today we have high speed internet.Every Mistake in the Book I Made Every Mistake in the Book…And Discovered a Few Unique Ones of My Own. But it was what I needed to pave the way to success online. but it got the job done. My wife must be an angel of patience as she suffered through all of it while I built up a collection of failed business opportunities in the basement. It took me a few weeks to get the hang of how to even use the computer. and network marketing. I’ve still became successful online.MyMarketingCoach. and how to get around those Compuserve Free Internet Lifestyle Audio: http://www. Up till my adventures online. and much of it came from me trying to succeed with all these different opportunities. I had tried everything to succeed. I worked all kinds of odd jobs including delivering newspapers for the local Palladium-Item newspaper. I was a college dropout (from a Bible college no less – but that’s a story for another time). one-on-one sales. I first started online. And it didn’t take that long.
Free Internet Lifestyle Audio: http://www. I followed up.com Page 8 . but that still leaves you with the big job of marketing. this doesn’t eliminate all your work. I recommend getting the bookkeeping and technical elements outsourced as soon as possible. I sent them reports. Little did I know those humble beginnings would change my life and make it what it is today. Those reports were sent INDIVIDUALLY as I didn’t have a sequential autoresponder like we have today (the autoresponders we use today automatically build an email list and contact them for you). I’m so thankful I was willing to do what it took in those early days. I processed the sales. WOW – that’s a lot of work when I think about it today. In addition you can hire outsourced fulfillment and workers to help you in the process. Today automated online tools do most of this work. Since there wasn’t any automation I did almost everything by hand. and others). fulfillment. You are the CEO of your company. But unlike what many preach to you. and pr agent. In the reports I sent out. I duplicated and sent out the products. I also included sales pieces for those products I was selling. In the very beginning. Mark Victor Hansen. And 6 months in business was moving quite smoothly as I learned how to have my email list managed with software on my computer (no more individually emailing out reports). The very first product I sold online were some items I bought licenses to such as self-help VHS videos (videos of people like Bill Myers. It simply frees up your time to concentrate on the most important elements – the building of your business and the marketing. I put up the ads. Orders came in and I processed them manually through an old credit card system.message boards. I put up little ads on Compuserve message boards and people would email me for a free report. By working hard (yes I put in some 12 hour days and 6 day weeks in the beginning) I was able to push toward success very quickly. You’re the one who sets the direction. you’re often the marketing department. I replaced my job within the first month of action (but of course replacing the $8 an hour I earned delivering pizzas isn’t a huge income).MyMarketingCoach.
We Have So Many More Tools Available Today You may be wondering. But wasn’t there less competition back then? Of course. and virtual assistants ready to handle the technical aspects. We will cover more about later. Remember you’re starting off as a small business. but look at what I was willing to do. What will be your expertise? Today is the day of the specialist. But it does mean you have to do some thinking to find out where you should establish your expertise and plant your flag. Everything I did back then was by trial and error…a lot more error than anything else. And the majority of them have high speed internet connections. It wasn’t easier. You don’t need ten thousand customers this year. I tried something else. There wasn’t any guidance or direction of what you should do. We take for granted things that would have been a miracle back then: automatic email follow-up. If something didn’t work.com Page 9 . You don’t need a million dollar budget or a large staff to get started. EASY to manage websites. online credit card processing. I was willing to put myself out there and TRY multiple techniques to find out what worked and what didn’t. You can easily carve out your piece of the pie. But there were a lot less customers too! Everyday new customers are coming online from around the world.MyMarketingCoach. “Was it easier back in 1996 when you first got started?” To that I answer a resounding NO WAY. Basically it was all just guessing which path was best. I was willing to put in the hours it took to establish my Free Internet Lifestyle Audio: http://www.
Or someone loves your post and it ends up all over the Internet. Maybe a big guru in the field sees your site and sends it out to your list. Instead it’s the natural occurrence for those who dig in their heels take action in that direction every single day. email reports.dull and grubby . but sometimes it’s presented as some mysterious object you have no control over. it’s next impossible to stop it. And I was willing to keep doing a boring routine if it helped me reach my goals (post ads.” Ben Nicholas You often hear people talk about the importance of getting momentum in their business. but routine is the m om entum that keeps a m an going. that happens. followup).business online. It’s that practice and skill build from the daily writing that enables the “viral post” that travels like speed all over the internet. Once the momentum gets moving. Yes.com Page 10 . but it’s not that overnight success like so many talk about.MyMarketingCoach. and you light to Free Internet Lifestyle Audio: http://www. If y ou wait for inspiration y ou'll be standing on the corner after the parade is a m ile down the street. “Most of life is routine .
For example.com Page 11 . And they have a set time period when they write. I don’t use it to answer email. He says your mind will wear out quickly without a break. Then it happens. It’s so small it’s a lot like the little netbooks but with more power and easy to use. I dare you to find anyone who is a considered a great author who doesn’t sit down daily and knock out a certain number of words. Your traffic multiplies. I can take it out by the pool and write. instead of sitting there watching TV waiting for inspiration. They’ll sit in front of that computer screen and write even when the “inspiration” doesn’t hit them. They write when they’re in their writing spot. They don’t surf the web. they learn to control the inspiration and channel it toward their work. but it’s exactly what you need for your business. Come back and write some more. The great copywriter Eugene Schwatz had an egg timer he would use when he wrote. Personally I have my own little laptop – a little 13 inch HP that weighs a little over 4 lbs that I use just for writing. They don’t answer email. As soon as I turn that puppy on. I know it’s time to write. Sales come flooding in. because that is ALL I use it for. Momentum is working for you… But unlike many who leave momentum to chance.The Internet Lifestyle is ALL About Momentum You’re just moving along day-after-day in building your business. or play video Free Internet Lifestyle Audio: http://www. you’re the one in control. Write for your 33 minute period and then take a break. Focused work is hard work. Each writing session was 33 minutes and 33 seconds. And it’s true. You business grows seemingly overnight. When they want to write. they sit down in front of that computer and write.MyMarketingCoach. surf the web. they have a designated writing spot. They don’t spend time on forums. In fact. All the foundation you’ve built over the past several months (or years) pays off.
A lot of times in editing you may end up deleting the first couple of paragraphs you wrote because they were just the warm-up. Your stupid head will try to tell you that you don’t have anything to say. no matter how I feel at the time. When it gets time to edit what I wrote. Free Internet Lifestyle Audio: http://www. blah…maybe type “I don’t have anything to write yet. after the writing period is done. The same rule applies to your products. Expect it and take advantage of it. Momentum Is Your Business Ally This type of writing momentum applies to other aspects of your online business as well. Or it will sit there staring at a blank page. It’s painful to stare at that page. That’s part of how I’ve trained my brain that it’s time to write. you’ll come up with additional ideas and thoughts you can add in during the editing period. Watch how much you accomplish if you FORCE yourself to write during this entire period. Yes. So just get moving.games. Your brain works quite a bit like an engine. You’ll modify the website you put up today. I said FORCE. It has to get warmed up and start pumping. start writing. It means what you first type likely won’t end up in the final version. You’ll refine it once you get feedback from your visitors and customers. Those little pistons in your brain get all corroded and out of practice. So get moving and start writing. your brain will come into alignment and get moving with you. In writing sales copy for websites. often I’ve deleted the entire first page a beginner wrote. But as you force yourself to get started. A blank page is the worst thing in the world. You’ll add to it. Don’t allow it for a second. I’ll copy it over my home network onto my memory stick to bring it to one of my other computers. It’s almost magical.” Get started taking action by writing SOMETHING. If you don’t have anything to say. Inspiration doesn’t just magically appear. blah. It’s my little writing laptop. And that’s what I do on it. As soon as you have your computer on and your word processor open. That was their warm-up period as they were getting started and into the flow. You’ll make changes in it. That’s NORMAL so don’t fight against it.com Page 12 . It’s a result of the momentum you build up as you’re writing. just type blah.0 usually isn’t that great? It has bugs. Later on. but it only occurs because you’ve laid the foundation first. Have you ever noticed that any Software 1.MyMarketingCoach.
But once it’s moving.It isn’t that customer friendly. Momentum will keep pushing you forward even when you relax on the power you’re putting out. Getting yourself moving is always the hard part.com Page 13 . You have to get it out there and moving before you can ever perfect it. That’s why it’s important from the beginning to really consider what you want from your internet business. You’re like an old freight train. You’ve got to pull all that baggage along with you. In addition. they’d never know it was perfect or not until customers got their hands on it and found every way possible to break it (beta tests don’t find all the problems). It takes a lot of power to get those wheels turning in the beginning.1 and 2. You work in a similar fashion. This isn’t an excuse to put out shoddy products. Get moving and get momentum behind you. But what if they waited until the software was perfect first? First of all. One of the mistakes I originally made in my business was not thinking about where I was going. more relaxed business with a six figure Free Internet Lifestyle Audio: http://www. Once you have things flowing and you’re in the ROUTINE it’s much easier to keep it going.0 and it continues on down the product development line. Improvements come as it hits 1. Being a perfectionist is the most sure way to NEVER get anything accomplished. You know where you’re at right now. I got the business moving and then I felt like I was just along for the ride. but where is it you want to go? Is your goal to have a large growing multi-million dollar business with multiple employees or a smaller. Have you sat there and watched as an old train gets started. the momentum will carry with through. It’s hard to stop it once it has made its way past the starting point. NOTHING is perfect.MyMarketingCoach. the company would likely run out of money in the development phase without any money coming in. It’s the nature of business. I think of an online business as similar to a train. but it is a reality in business. You can hear the strain as it starts.
com Page 14 . Free Internet Lifestyle Audio: http://www. because it becomes the basis of everything else you do in your business.income that provides what you want for you and your family? It’s an important question.MyMarketingCoach.
That is not a part of their vision or their plan for business. They have a vision they want to see happen. It’s a great book that covers a lot of the mistakes people make when working at home. Free Internet Lifestyle Audio: http://www. They want to employ people from their community and motivate them to push forward with the vision.MyMarketingCoach. Basically there are two kinds of entrepreneurs: growth mavens and lifestyle gurus. they wouldn’t be satisfied to “stay small” and stay in their home office. Simply put. They also would be happy to never move out of their home office. And they’re totally fine with the Bill Gates and Steve Jobs of the world earning more who are willing to take on that corporate responsibility. They’re ambitious and see themselves someday competing with the Fortune 500 companies out of a lush corporate office.com Page 15 . Talk about a big corporate office and they’ll be sick to their stomachs. they enjoy the work they’re personally doing and don’t ever want to “promote themselves” out of it into managing others. but they have the dream of moving into their office with multiple employees surrounding them and pushing the vision forward. The lifestyle guru is of a completely different mindset.Growth Mavens Versus Lifestyle Gurus I first heard the terms “growth mavens” and “lifestyle gurus” from the book “The Home Office From Hell Cure” by Jeffrey A. The growth maven is the kind of entrepreneur who has the big dream. Landers. They may start today out of a home office to keep the expenses down. In addition. They might not make millions per year but they can earn a very respectable six figure income and possibly even push a little way into the seven figure level. They have NO desire to have any direct employees (they use outsourced workers only).
I enjoy what I do. And I love coaching clients. since I’m fully on the lifestyle guru side. Everyone else had all these huge visions and these big growth plans. for a couple of years I felt there was something wrong with me. Just the thought of having them around makes me upset. it would be a nightmare. long-term commissions. I would encourage someone to hire an outsourced worker. In fact. For example. I’m 100% on the lifestyle guru side. but they weren’t happy. having a “growth maven” company would be insanity for me. Even if the company was bringing in $20 million a year.Personally. That’s why I’ve had to learn how to use virtual assistants and technology to grow the business even when I’m not working. this was confusing to me at first. and passive income coming in from work you’ve done in the past. If I had to go into an office and be responsible for two dozen employees (even with a professional manager you are still “responsible” in the end) along with working long corporate hours.com Page 16 . what if I took someone who was a clear growth maven and tried to stick them into my home business where I don’t have a single official employee (outsourced workers many of them in foreign countries such as the Philippines)? They’d likely go stir crazy. There have been years where my plans were how I was going to slow down the number of clients in one element of my business or sell that portion off to someone else. one of the most exciting elements for a lifestyle guru personality is when you can generate royalties.MyMarketingCoach. you can end up building someone else’s dream business. I love producing videos. and they wouldn’t feel the company’s vision is “big enough. because it’s a radically different personality from me. It surprised me that anyone would choose to have employees. I’d still HATE my life because it’s not me…or what I want. They wanted to hire an employee instead (even with all the hassles I see involved there). They wouldn’t feel like they have enough control over the workers. And along the same lines. By the way. I love writing. Which Personality Are You? If you don’t decide which type of entrepreneur you are and build your business accordingly. Employees – yuck. Free Internet Lifestyle Audio: http://www.” Since I coach entrepreneurs of both types. That’s their bread and butter.
And they fit the growth maven’s personality and vision. How do you see your company? Are you still working full-time at home or do you also have an office you possibly go into a couple times a week? Do you have staff or is everything outsourced? Are you a well known brand or do you have a smaller number of clients and a good reputation? Have you built an enduring legacy out of your business or do you simply have consistent creative work with a collection of customers who enjoy what you do? Most of the time.com Page 17 . With good training they can be MORE productive than the outsourced workers. the growth maven would consider what the lifestyle guru wants as failure. Then build your business based on a life you’ll love.MyMarketingCoach. Not everyone is like you…and everyone has their own vision for what they want out of their business. Because it’s not just about the money – it’s about the lifestyle you live. It’s an important lesson. On the other side. Decide which lifestyle fits you best. Let’s say we time travel 5 or 10 years into the future. It’s not big enough.Yet I’ve seen the results they get from having employees. Don’t let anyone else’s dream for your business cloud your senses…and cause you to build a monster you don’t want. Which one are you…and what type of business is right for you? Free Internet Lifestyle Audio: http://www. Let your imagination run free. the lifestyle guru would give up in frustration or run for the hills if they had to have the corporate structure the growth maven wants to build. It’s not their dream and it’s not affecting/helping enough people. And your lifestyle may not be what I want for myself.
I’ll build up my in house sales team and build that business. It’s the most practical and honest way to look at what your future holds. that’s fine. The business model needed in that market is important to what you choose. Of course you can innovate and bring in new ideas. But if I’m the lifestyle guru type. but consider your future business by what you see today. I’ve done many products as interviews both in doing a group of different experts and also digging in deep with one expert. For example. remember you will be dealing with this subject for years to come. This means more than anything else that you must have a native curiosity about the subject. that means I’ll likely have to team up with an outside call center. More than likely I’d need to partner with a call center to go deeper in this project. on the next few pages you’ll see that I like to research my market first and see what the competitors are doing. You don’t have to be “the expert” today. it’s important to take the step above because you might find some businesses just don’t fit the mold you want. are you passionate about the subject? Notice I didn’t ask if you’re a premier expert on the subject. You don’t have to be the expert to create the product. What if I have an idea for a business. but when I look in the top ten of the Google results (both free and paid) and notice every single one of them has a phone sales process? They collect leads and have people follow-up in a long series to make the sale. You could find a collection of experts and do an interview series. this likely isn’t a business concept I’ll pursue on day one. When you look at your competition (top ten in Google and then on the Adwords side). because your expertise will grow in anything you focus on for years.Intersection of Passion and Profits The next step after figuring out what type of business you want to build is figuring out what business you should be in. You’re curious and want to keep digging. Even though very few people cover it. Free Internet Lifestyle Audio: http://www.MyMarketingCoach. In addition. And that’s the key. Let’s say you want to create an information product in the subject (my favorite business model). If I have a growth maven personality. If I don’t have a contact to help me set this up. whatever you see is likely what you will have to build to be successful in this field.com Page 18 .
Was I the expert there? No. So I took advantage of my curiosity for the subject and really dug in deep to find out every step in the process. But doing a one off product and studying a subject for years are two different things. OK. Just let all the ideas flow using your work experience. Nothing should be marked out at this point.com Page 19 . “What value can I add to the world?” Free Internet Lifestyle Audio: http://www. This report will be waiting for you until you get back.com). What is it you want to “major in” for your business? Unless you’ve already chosen your subject. That means he is a premier expert on that subject. DON’T judge them yet. And I wanted to know more. Now I sell that as one of my products (he does also). Next you’ll ask yourself the question. Make a list of what you’d love to be able to study intensively for years…such as if you were going to college on the subject. Hopefully you did your first assignment and you have a list of possibilities (none of which have been marked off yet). What subjects have ALREADY interested you for years or will you stay interested in the future? Make a list of work experience.myinfomastery. You’re back now. hobbies. and interests.MyMarketingCoach. and he has done over 700 products based on interviews. Pull out a blank sheet of paper and write all your ideas down.For example I did a 4 hour interview with Fred Gleeck on how to do interviews (available at http://www. I wanted to find out how to improve my interviewing skills. hobbies. Do it now. Use the judge of curiosity as the road map. make your list now. Although your school is going to be the school of life here the commitment is very similar. and interests as guides. But I was very curious about the subject.
Their goal isn’t just to have advertisers.” Wayne Dyer How can you best add value to the world? You’re a unique person. content. When I got my life on purpose and focused on giv ing of my self and ev ery thing that arriv ed into my life. It has to be not just about what you can produce for yourself and your family. I nev er had enough. There are things that get you fired up that don’t excite others around you. They targeted all those affiliates who Google feels were NOT adding value to the transaction. they didn’t see that as adding value to the transaction. You have passion and energy that is unique to you. They could have continued taking those advertiser’s money and kept the bid prices higher. There is no one else just like you.MyMarketingCoach. they do it to a whole series of advertisers at once. Was it all affiliates who were targeted? Nope. It has to be about something deeper if you want to last. but also what you can do for your customers and clients. Google has a long-term view that we need to model in our own businesses. You have skills and gifts no one else has. Working night and day to build the momentum in your business won’t be worth it if it’s only about the money. Usually when Google does this. What unique value can you offer the world? That’s what makes the internet so exciting. And there are people out there searching for the value you can provide. For example. What did Google want? They wanted affiliates who added their own unique slants. It is a worldwide business you can run from your kitchen table. And you’re here for a purpose…not just to make money. Have you heard about all the “Google slaps?” People call it a Google slap when Google goes through and eliminates a group of advertisers by raising their bid prices to a ridiculous level like $10 per visitor.Add Value to the World “When I chased after m oney . several times they seem to have targeted affiliates. Your business isn’t limited just to your local area. and value before the click. Instead they canceled all those advertisers because in the long-term the Free Internet Lifestyle Audio: http://www.com Page 20 . If the affiliate simply linked over to their merchant. It’s to have advertisers who help their searchers find what they’re looking for. then I was prosperous.
“pwn da newbs. Ask them what skills they see as coming naturally to you. “Do what you love and the money will follow.” Your lack of self-esteem will get in the way here also. So ask your friends and co-workers. Let them describe to you what value you can provide the world. The “make money online” manual gives them hope and confidence in themselves. What knowledge in your life can you share with others? What curiosity can you build on to empower the world? What is that you’re passionate to talk about to all your friends? What value has been put into your life that is the key to your online business? Here’s another exercise. You’ll find that often other people are better at spotting your strengths than you are. They’re looking for value. What I found is what you love often becomes a PORTION of your business.MyMarketingCoach. Ask them what they rely on you for. Contact 5 to 20 of your friends/coworkers. The majority of us are “too humble” to see our strengths. You’ll find as you start marketing whatever products and services you choose that one of the biggest motivators in almost every market is low selfesteem. The likelihood is they won’t give you the complete solution. I guess I could write it. People buy products to feel good about themselves. The beauty product makes them feel beautiful again. not the whole Free Internet Lifestyle Audio: http://www. but they will give you some direction and a few clues to what you can follow.” I’d really like to say that. You can send them over an email so it’s a little less scary to ask for this response. Will It Be Profitable? I’m not someone who says. You’re the one to give it to them. Even the video game manual helps them pawn the noobs (win the game).best course of action is helping the end searcher find what they want.com Page 21 . but it’s not always true.
and the money would follow. That’s why I told you earlier that you need to figure out what business models are succeeding in a field. The visitors wouldn’t buy.com Page 22 . I don’t ever like being the pioneer in a brand new market. If your goal is simply to sell low cost ebooks (maybe you love writing those) but you can’t find any ebooks that can afford to advertise on Google Adwords or aren’t listed well in the Clickbank marketplace. That would mean you don’t have to market as most people who love art don’t love to market. then you might be in the danger zone. You have to balance all these principles together.com/select/KeywordToolExternal 2. Now onto to profitability. Other aspects like the marketing will often require you to do it at least during the initial growth phase. Will it fit your personality and business style? Do you have a natural curiosity toward the subject? What value can you provide to others? And are others making money from it today? For example. And they were a waste of money. https://adwords.clickbank. a lot of people love to be artists. They wouldn’t subscribe. The market was “wide open. Here’s where you go to do your homework: 1. Sometimes you still have to do some things you don’t enjoy – at least until you can afford to outsource it.com/shops Free Internet Lifestyle Audio: http://www. I like to spend some time looking to see what’s already selling.MyMarketingCoach. http://www. Accept the facts.thing.com/marketplace.” What I later learned in both of these situations is there was a reason there wasn’t anyone advertising there. Several times while researching a market I was extremely excited when I found there weren’t any Google Adwords ads. But what if you don’t have the talent (value you provide to others) or what if you do have the talent but you just love painting? If I told you to do what you love (paint). https://www.paypal. You can build a business around a subject you have passion for and something you enjoy doing. Some of those aspects like bookkeeping can be outsourced (or hired) from day one. yet that’s a requirement if you want it to be profitable to you. but it’s likely you’ll have aspects to the business you don’t enjoy.google.htm 3.
Choose category “Books” and then “Nonfiction” to find out what big nonfiction books are selling. I might look for a keyword phrase such as “Canon HV40 review” because it definitely means someone is considering buying this camcorder soon. The Clickbank marketplace allows you to search in categories and by keyword phrase to find what digital products are being sold. on average higher gravity scores means more affiliates are making sales for those products. For example.000+ transactions. Again look for subjects that have a good amount of sales to prove that the business model is effective. you know they’re doing a lot of sales (as Paypal can’t track other sales if they use other payment processors or have their own merchant account). they allow you to search by gravity score. also try adding in a few modifiers like review. purchase. In addition you will find some information products that make it into this list. All of those phrases mean someone is looking to purchase something.ebay.amazon. On the Google keyword tool. While Clickbank uses a complex scoring system for their gravity score (basically each separate affiliate making a sale counts as a point but those points degrade over time).com/ 5.com Page 23 . Paypal Shops allows you to see how many Paypal sales a store has made. Or someone could be looking for “online video ebook” which means they’re looking to spend money to learn how to do online video. A majority of these products will be physical products with a very small margin on them (eBay attracts bargain shoppers).4. shop. So when I’m researching the market I like to look for higher gravity scores as proof those products are selling well. http://www. if I sell camcorders (or am an affiliate for camcorders). In addition. So if you go to a website selling fishing lures and it shows that they have 5. you can find out what people are searching for.MyMarketingCoach. http://pulse. On eBay you can find out what the hot items are. or even ebook.com/gp/bestsellers/books/ All the above links help you find what is ALREADY selling. but even if you’re planning on a doing an information product you can still see what industries and subjects are hot sellers on eBay. Free Internet Lifestyle Audio: http://www. When you’re searching for potential keyword phrases. buy.
Over on Amazon you can find the bestsellers in any category. Free Internet Lifestyle Audio: http://www.com Page 24 .MyMarketingCoach. Even if you don’t sell any products of your own. Normally I start in the book section to see what book sellers are hot (if people are buying one book they will buy others). you will still sell affiliate products from others and need to know what’s selling. You can find out a LOT about what people are really buying online by spending a good amount of time in the Amazon best sellers section. I also will search other categories for potential ideas. For example if I had a site about camcorders I’d definitely be looking in the best sellers for electronics to find out what I should cover.
MyMarketingCoach. hates what she sees. Loser tries everything but eventually finds the secret to success. and then does an about face all the way down to 120. it’s a story you see very often. I taped into that story of the pizza delivery driver turned success online. My original intention wasn’t to teach others about online business. builds a ton of muscle. Those are examples of the “rags to riches” story. Note: this is often how I come up with product ideas in my own business by looking at the same difficulties I’ve had to overcome. many inventions were created because of a problem the inventor had in their own life. because it is MY STORY. the owner of the company. The skinny 100 pound weakling gets sand kicked in his face. How many weight loss or muscle building ads have you seen where the author talks about his/her transformation story. Think about the story I share…about how I came out of dead end jobs like delivering pizzas to setup an online business. If you have a problem it’s likely others do also and are looking for a solution you can help them with. Look at any good advertising and you’ll find it’s focused heavily on the “story” of the product. Free Internet Lifestyle Audio: http://www. The 300 pound mother takes a good look at herself. and never gets bullied again. Look at weight loss ads as another example. Often the story is the reason why the business was created. For example. But I was so successful doing this that people started asking me to teach the same methods I was using. They wanted to solve their problem first.com Page 25 . While it doesn’t always fit. or on a case study.What’s Your Story? My final qualification for choosing the market I want to work in is whether I have a story that fits into the market or not. A problem needs a solution. Later on they chose to share it with the rest of the world. It was to sell products produced by others. Our “hero” confronts an obstacle.
and overcomes. You’ve probably noticed this one occurring quite often in “health” type issues. A third type of story is the “us versus them” fight. they do everything they can to find the solution eventually stumbling on some methods to help others with the problem. finds the secret. Maybe it’s the greedy Wall Street bankers taking your money. I’ve seen this one DOZENS of times in the financial field.whatever that may be.” This one fits best especially if you have some life changing event – something that occurs that makes it easier to take action than sit on the sidelines any longer. That story is your competitive advantage! Do you have a life changing event. but it definitely makes you stand out more in the market…especially if you don’t have any other strong competitive Free Internet Lifestyle Audio: http://www. or passion that could be channeled toward an enemy? This isn’t 100% essential.” I’m sharing them with you because I want you to choose a market that you have TRUE STORY to share. initially loses against it. And you can funnel that righteous anger into helping people achieve the results you know are possible for them. Because of the need and the reality of the situation must take action and help others. I’m not giving you these so you can sit there and think up a “story. You get ANGRY when you think of what is being done to people in your market.MyMarketingCoach. You’re on a mission to confront these enemies and share the truth with your audience. These are just a few of the common stories people work from in their business. They get pulled into the story because of some defining “moment. The underdog becomes the winner. A person experiences the pain of loss or the pain of an illness either in their own life or in the life of someone close to them. Perhaps it’s all the jerks in Congress.com Page 26 . In health this one is used as the greedy pharmaceutical companies who are lying to you. This one can best be used WHEN you become very passionate about the subject. After trying all the normal routes. Those dirty Democrats in office are out to destroy your money through inflation. a failure to success experience. Another type of hero is the “reluctant hero” story. This is the person who initially doesn’t want to get involved.
Or perhaps they dug into Google Adwords or other forms of paid advertising. You’re unique. equal completion simply results in everyone being turned into a commodity and the prices start dropping. You may say that you don’t have an advantage. Picking a market you have a strong story in gives you that advantage from the beginning. and learned exactly what makes good campaigns tick. You have advantages others don’t have. Does it fit my personality and business style? Will it be fun and work on my natural curiosity? Can I add additional value to others? Have others already proven it to be a profitable business model? Page 27 Free Internet Lifestyle Audio: http://www. Here are the five points to picking the right market for you: 1.com .advantages to work from. That’s why I told you to ask OTHERS what they rely on you for. This really all comes back to the core question…what’s your advantage? What’s Your Advantage? I don’t like entering any market where I don’t have an advantage. 2. Everyone claims you can make a lot of money as an affiliate. You’ll still have to develop your other skills. Look at affiliate marketing as an example here. Being just another average Joe in a competitive business is a sucker’s game. and you can make use of those talents. Fair. but take a step back. Perhaps the affiliate has that super sized email list they’ve built over the past couple of years. but you’re ahead in the game from day one. Or maybe they’re an seo guru who knows all the latest tricks to get their site to the top of the search engines. 4. 3. Look at the top affiliates out there. Eventually the prices drop to a razor thin margin and only the biggest most cost conscious competitors survive (does Walmart ring a bell). NONE of the above occurs overnight. They were skills developed over time they turned into an advantage. Or perhaps you simply use that strong story as your advantage. They have an extreme advantage in some way…or they’ve developed an advantage over time (they developed the advantage before they had the income). Dump that false humility and start building a real business.MyMarketingCoach.
You’ll refine your design.” You have to know what actions to take. No matter how much time you put into research you don’t know enough. But nothing happens until the day you decide to get moving. “What if I choose the wrong market?” My answer is SO WHAT? So what if you don’t choose the perfect market for you on the first try. Your site will change as you find out things about your visitors you didn’t know before. Of clients I work with. Get started moving. Get momentum moving in your business. And don’t worry about it yet. “Just take action. You’ll learn more once you put the techniques you know into practice. Don’t wonder. The market you start in isn’t always going to be the one you stay in. your ad copy. Free Internet Lifestyle Audio: http://www. Don’t sit around wondering for years. And it’s why people often use the cliché. and how your writing style as you go. That’s a key principle here.com Page 28 . It’s only once you start moving in the market and corresponding with your visitors that you find out deeper and more relevant information. The fear everyone has is. That’s OK. almost everyone of them is in at least two markets. Don’t wait. But once you know the right actions. For example. That experience combined with finding out more about your market over time will help you make any necessary changes as you go.5. which we’ll cover in a few moments. and a couple of clients are in three or more markets. move forward. I don’t suggest you get the “perfect” site up from day one because you don’t know enough about your market. do it. When you have all 5 YES’s. Do I have an advantage in the market such as a story? We’re looking for 5 YES answers to those questions.MyMarketingCoach.
training videos. It also lets your visitors know your site is what they’re looking for. Any other sites you put up (such as on Blogger. but having your primary keyword phrase in your domain name can help with overall ranking. Instead you need to start with your own home base…your base of operations for the web that you OWN and control.com. If you’re not already a free subscriber to my list. I don’t want to go too deep into keyword research here as I cover that in depth in some of my products you can find over at http://www. If you promote affiliate programs. the majority of what you do will be to pull people back to your site.mymarketingcoach. It’s not a large factor in seo.com. get them on your list.com) will point back to your main site. This means your own domain name. make sure to get on the list.com. Weebly. This means your next step is keyword research. and deeper training to both the free list and the product specials I offer. Free Internet Lifestyle Audio: http://www. and then promote anything else out of your site and your list. The bullseye keyword should become the center of the information you produce.com.com Page 29 . I provide a ton of free content. and so on.The Beginner’s Online Blueprint There are dozens of free sources for putting up websites or getting in front of customers such as Blogger.MyMarketingCoach. Any social media sites you participate in such as Facebook or Twitter will point back to this site (network with people on these sites but always pull them back to your site). Wordpress. you may do so directly in some of your advertising. But I’m not going to recommend you start with any other those. We need to know what audience we’re after BECAUSE we’re going to use this keyword phrase in our domain name. Everything else you do will flow into this site.com or Wordpress.
google. Google Keyword Tool: https://adwords. Visit the top 3 to 5 sites. this allows you to view the Pagerank of sites you visit.com/select/KeywordToolExternal Wordtracker Free Tool: http://freekeywords. What page rank do they have (it’s a little green bar about halfway across the Google toolbar and it would show anywhere from 0 to 10 as the score)? If you only see 1.com In addition I’ll often use one more keyword tool called Google Wonder Wheel. We’re talking about going for free search engine rankings. 2. If you’re seeing all 6’s and higher. then it’s going to be easy to rank under this term. I like to look at the competition for these terms. Download the free Google toolbar at http://www. I find a majority of the subjects I want to cover in the keyword results that come up…both the related keywords and the “additional keywords to consider” that come up at the bottom of the page. You can see a video of me demonstrating this tool here: http://www.google.com Page 30 .wordtracker. and 3 scores. A couple of 4’s and 5’s means you’re going to have a lot more work cut out for you (and if you’re a new domain name it may take at least 6 months to a year to stand a shot at top rankings under this primary term). Do a search in Google for the primary keyword phrase you’re considering for your domain name and business. Along with all the other features.com/toolbar/ (that page should direct you to the correct version for your browser). but we’re not talking about Adwords right now.com/watch?v=Zcw3n8nOcNs My goal in choosing a bullseye phrase is that when I search that one phrase on the Google keyword tool. Right there in the Google keyword tool you can see how competitive each of the terms is for Google Adwords. good luck.Here are two free keyword tools. Free Internet Lifestyle Audio: http://www.youtube. You’re going to have to narrow down your focus to a tighter niche as you’re competing with companies that probably have much bigger budgets than you and it’s simply not worth the time.MyMarketingCoach. Does this keyword phrase give a good description of what I want to talk about? In addition.
com which is one of the lowest priced hosts I’ve seen (along with having excellent customer support). Eventually you may generate too much traffic for a shared host and have to transfer over to a virtual private server or a dedicated server of your own.com name.com. you will lose a small portion of your traffic over to the .95 up to $100): http://www.mylowcostwebhost. and fits your business. Your priority is the . If you’re just starting out.com was already taken so I own http://www.” For example TerryDean. I highly recommend you install a Wordpress blog on your site.com Page 31 . Even if you don’t setup a site on your own name today. is easy to remember and spell. you should go with a shared hosting plan. you’ll own it for when you do. I recommend http://www. You have your domain name and web host. So while the other domain extensions can be used. but I just use http://www. but you won’t have that problem starting out. That’s what everyone thinks of when they type in a domain name. Now you need to setup your website. Put in one of your ideas for a domain name and let it give you additional possible suggestions.premiumwp.com. Most of the short domain names are long gone so I’ll often try little prefixes on the domain name such as “my” and “the.MyMarketingCoach.theterrydean.Domain Name & Web Hosting Now choose your domain name. There are a lot of good places to reserve your domain name. You’re looking for a domain name that has your keyword phrases in it. It’s so much easier to work with than normal HTML pages.com/ Free Internet Lifestyle Audio: http://www.org/extend/themes/ Then review some of the premium options (generally a premium theme can be purchased for $19. Spend some time at the free theme directory: http://wordpress. A good little lesson I learned from that is to RESERVE your own name (and your business name) if they’re available. and there are thousands of themes – both free and premium. This will allow you to manage all the content on your site.mylowcostdomains.com name if someone else owns it. The basic design of your site will be referred to as a theme.
It’s hard to decide exactly what you want until you’ve been producing content for a while and get more experience with your audience. As your business grows and budget allows you can also have a custom theme designed for your site.com you can have dozens of designers competing to design a new theme for your site. The only reason I’m not recommending this for you starting out is because you will better establish your site direction as time goes on. I have a Pro Plus All-Theme membership to http://www. A free theme or even a premium theme is much better for getting started.com Page 32 . Free Internet Lifestyle Audio: http://www.com. And you don’t want to spend that custom theme price upfront and then have to change it a few months down the road.99designs.Less people will be using the premium themes of course and they often have much better options built into them.studiopress. By going through a design service like http://www. I’d consider their individual themes worth the price just because of the additional training videos and support they provide to all their theme owners. For example.MyMarketingCoach.
you then extend outward to every traffic source – pulling them back to your main site. I’d rather have one email subscriber who regularly reads items at my main site than 10 facebook fans or Twitter followers. From your main site you push them heavily to join your email list and then you make your offers from here. In addition. Once you’ve decided on a unique message to provide your audience with. You decide to grow your followers on Twitter. your main website you’re building now.com Page 33 .MyMarketingCoach. You correspond with others on Facebook but the goal of your posts and contact is to get people OFF Facebook and back to your core site. the very first element in the description on every single one of our videos will be a link back to our main site. Your goal in social media is to participate and PULL people back to your main site. The same is true on your Facebook fan page.Your Home On the Web This website is your home base. Part of your game plan for market domination is to expand your message into as many different sources as possible. Free Internet Lifestyle Audio: http://www. Everything else you do will flow back into this site. Guess where you link back to from your Twitter bio? That’s right. Take a look at the graphic on the next page. This means we will take advantage of the traffic on Youtube (Youtube gets more searches than any other search engine other than Google). but you’ll also tweet your blog posts and keep pushing people back to your primary site. It gives you a basic understanding of the plan we’re following to dominate our market. What links will you provide in your regular tweets? I’m sure you’ll link to other people’s sites and content. This means your posts on your site become teasers to pull more of your audience over. As we post videos to Youtube we’ll also embed these videos into our main blog site.
MyMarketingCoach.Free Internet Lifestyle Audio: http://www.com Page 34 .
Social media is constantly growing. a minisite like this can often get 20%. But you’ve also got to overcome that second hurdle – trust. The majority of these people don’t come along looking for more stuff to buy. I sell one product on the site. http://www.com Page 35 . or even 50% of the visitors to subscribe to the list (depending on the traffic source of course). And the hardest problem we have to overcome is a lack of attention. For example. Here I’m simply trying to get you to join my email list. but there are also more prospects than ever before (so don’t get worried that you have competition). No matter what market you’re in. Search traffic is a key element of my overall traffic plan. There is more competition for your prospect’s attention than ever before. You can also see another example of a minisite at http://www. “minisite?” A minisite is a simple website that often simply sells one product. So if minisites do so well for both generating subscribers and making sales. So this gives people a secondary option if they’re not prepared to buy the product. You either purchase that product or you leave. their email address. They want to research the subject – and often confirm the right choice of what to buy. The internet is changing. You grab people’s attention by providing them the information they’re looking for and you do in an entertaining manner (using true stories of your experience or those around you is an excellent way to add value and quality to your content).com is an example of a minisite. That’s the only option you’re given. They come online looking for information.com.theterrydean.monthlymentorclub. or their money? Free Internet Lifestyle Audio: http://www. Why should they trust you with their attention. And their biggest problem is TRUSTING who to listen to. These types of minisites have the best conversion rate possible. Join the list or leave. You’ll often see a popover or slide in type ad offering the option to join an email list. So attention and trust are now the commodities you trade in.Authority Sites Versus Minisites Have you ever heard the term.MyMarketingCoach. 30%. you have competition. Where a “blog” type site may do extremely well and get 10% of their visitors to subscribe to their list. why am I asking you to create more of an authority site? It’s simple really.
In addition. People say. In recent tests over the past year the design of the website has the ability to increase sales by 50% to 100%. Giving your full contact information builds that trust. and you saw me link to a couple above. So when I have an affiliate promote my product. and experience demonstrates my expertise. It doesn’t have to be fancy and it doesn’t have to be expensive.MyMarketingCoach. testimonials. my background. I tested this years ago and the design of the website made little to no difference. But the volume of content on my website also demonstrates it along with the design of the site. it is still focused on one goal.com Page 36 . but people do…just like book covers. you can’t judge it. I still use minisites. but the truth is that many people do.theterrydean. All of my paid ads are much more effective when Free Internet Lifestyle Audio: http://www. I’ll have them drive visitors to a minisite that goes for the product sale with no other distractions. and demonstrate your expertise in the subject. simple to use. You can’t judge a website by its design. So they always go to a minisite with one purpose whether it’s on my main domain or on a separate address like http://www. you can build trust by showing a site full of content demonstrating your expertise. If you’ve written the book on the subject. This was NOT worth the cost.This is based off the credibility you build around your business and website. The same is true of your design today. And that’s with very well written sales copy. “You can’t judge a book by its cover. I don’t want any distractions for my paid visitors. If I run PAID advertising. Showing testimonials from satisfied customers is another way. you’re the expert. Note: I tested running paid ads on both PPC and other other blogs to send visitors directly to the main page of my blog.com. But it does have to be clean. They work the best for conversion. This is different than just a few years ago. A book cover makes the sale or loses it. What is one of the best ways to be perceived as an expert? Write a book. This credibility can be built a multitude of different ways from showing a picture of you with your family (or your pets) to talking about your experience or your degrees.” And they’re right. Your content rich authority website is the way you demonstrate your expertise online. In other words. I’ll send the visitors to a minisite landing page.
It’s my main site that ranks well on the search engines. You have to build DEEP not wide in your business. You don’t make just one sale to your visitors. The Power of Focus The #1 reason for the failure of beginners is a lack of focus.driven directly to a landing page designed specifically for that goal (generating a new subscriber or making a low cost product sale).com Page 37 . so they jump somewhere else. It’s my main site that people link to in their social media posts. They lose money the first two weeks so they try free article marketing. Quit it. I have a couple of clients who were in more than a dozen different markets.MyMarketingCoach. You create or link to multiple different products. You sell multiple items. BUT the majority of links I’m building…go right to the main authority site (probably 80%). You’ll see me use links to these other sites in social media sources at times. They’re not getting any buyers through their free articles. They try building a list for a couple of weeks. It’s not fast enough so they change to PPC advertising. What do I mean by building deep? I mean you don’t rely on just one product. They found it MUCH MORE profitable to go DEEP in just a couple of businesses. They jump here and there with their ideas. Instead of having multiple different minisites you’re trying to drive traffic to. It’s my main site that has other sites referring traffic into it. They found over time that it was too difficult to keep up and work on all these different businesses at once. you focus your Free Internet Lifestyle Audio: http://www.
As I mentioned. It’s number one goal is to build your email list. Your main authority site has two goals. I also mix in links to my products/services right into my posts. Free Internet Lifestyle Audio: http://www. It’s all about focus. an email subscriber is worth at least 10 times as much to me as a follower on social media sites. Build a large audience here at the main site and use that to promote everything else you offer. Look back at the chart I showed you a few pages ago. Let’s say you have 10 products or affiliate programs you want to promote. Then you use that home base to promote all your other products/services (which may be on minisites).MyMarketingCoach. You’ll find that 75%+ of the posts on my blog link over to at least one of my offers. So what do you think my goal is on those social media sites? ☺ My second goal on my main authority site is to send visitors over to the other products I offer.com Page 38 .core attention on your main authority site. Or you can focus your primary goal as building traffic to your authority site and then promote these different products from your main site. You could divide your attention and try to drive traffic to 10 different sites. I can post banners on my main site for the other products I offer.
MyMarketingCoach. but it is simple. Go back to your keyword research tools…the Google keyword tool and the Wordtracker tool. What is a long-tail phrase? They are those 3 or 4 word phrases (possibly even longer) which are much easier to rank for. How in the world will they produce enough content for their site? It’s simple once you put together a system.. What’s your chance of ranking well for that term? Not very good.terrydean.” When you look at phrases like this. Instead the traffic comes in from thousands of search terms with much lower search numbers.000 much lower volume phrases that give you a couple of searches each month…and a large number of phrases giving you a few hundred searches per month. make use of the Google Wonder Wheel. The majority of traffic at your site from the free search engines doesn’t normally come in from one or two big phrases. In addition. I looked at the current top listings and I see VISA and Mastercard along with a site called Creditcards. but there could easily be 5.com (that is some nice positioning for that site). All these “less popular” terms BEAT the one or two big keyword phrases over time…and they all surround the core subject you choose for your site. Here’s a little secret to search engine positioning that almost no one talks about. Notice that I didn’t say it was easy. There is a lot of work involved. A longtail phrase is “credit cards for people with bad credit” or “credit cards for college students.Your Writing Blueprint The reason most people don’t start an authority site (personally I use Wordpress blogging software to produce regular content) is because they believe they don’t have anything to say. Watch this video showing how to use the wonder wheel to come up with content ideas: http://www. Let’s take “credit card” for example.org/wonder-wheel-for-new-content-ideas/ What you’re going to do with all these tools is find a series of long tail keyword phrases to write your posts about.com Page 39 .without all the super-serious competition. That “big keyword phrase” might give you several thousand visitors per month. they have a Free Internet Lifestyle Audio: http://www. I just checked the Google keyword tool and there are over 20 million searches a month for those words.
They could be young or old…live in the US or Zimbabwe. but they refine their search to more and more specific till they find what they’re looking for. delivery.” “dog training supplies. compare.MyMarketingCoach. You don’t know anything about them. the more targeted the customer is…and the closer they are to a buying decision (in most cases). reviews. it’s much easier to write these articles because you know exactly who you’re writing to.” “dog training DVD. book. and coaching. The average searcher starts very general in their search phrases. CD. Use all the tools listed above to come up Free Internet Lifestyle Audio: http://www. almost any business you’re in is going to have a series of words buyers start adding into their searches. Who is searching for “credit card?” It could be anyone. add to that list words like ebook. DVD. In fact. and shipping.” “dog training equipment. shop. But what do we know about “credit cards for college students?” A good way to come up with the long tail phrases is to add “buyer” keywords to your searches. BUT there are some big advantages to these types of terms.com Page 40 . Some great terms to look for in your longtail results are words like order.” Your goal right now is to search and find 50 to 100 longtail search phrases to talk about on your blog. For example. The first advantage is if you choose wisely you have a shot of ranking for these terms when you don’t have a chance going for the major phrase “credit card. buy. online.” and “dog training video. under “dog training” I find “dog training book. The longer the search phrase.” Here’s a couple I didn’t mention above that are obviously people looking to buy: “Dog training tools.” and “dog training products.” In addition. Simply consider what your customers would be searching for as they get closer and closer to making their buying decision. If you sell information products.much lower number of searches.
Eventually you’ll get it down to just 15 to 20 minutes per post. or in searches Current news – What is being discussed in the news or on TV in your industry right now? What’s hot you can cover? Become a Content Monster Once you create your list of 50 to 100 ideas. Give yourself a goal of at least one new post a day for the first 90 days. books. but you’ll get faster. in blog comments.MyMarketingCoach. Or you can buy a voice recognition program like Dragon Naturally speaking to speak out your articles instead of typing them. you have several options as well. Free Internet Lifestyle Audio: http://www. Type the words “How to…” into the Google search box along with a keyword from your market to see what suggestions come up. You can purchase private label rights content and have it edited (never use it word for word). Personally I really love the Google Wonder Wheel for this purpose as it is “mindmap style” to help you come up with all kinds of variations. that’s over 70 longtail search terms you’re going after. Here are a few more ways to search and think about what you’re going to write about. It might even take you an hour or more to write a 500 word post. FAQ – answer frequently asked questions you see in forums. If you wrote 6 days a week. it’s time to get to work. Make sure to put the search phrase in the title of the post and use it at least once in the article itself. The basic system for writing I use is to think of a story or illustration to base the post off of (to grab attention and hold the readers interest) and then I’ll often break it into several points on the subject as you come to the end.com Page 41 . Definitions – What terms do people not understand in your market? Break them up and write a post about each. It will be a struggle the first few times you sit down to write your post for the day.with these phrases. You can hire an outsourced writer to do your writing for you. If you hate writing. Or you could even create videos using a webcam or screen recording program instead of doing full articles. or software programs by name). Review products in your market (specific products.
Free Internet Lifestyle Audio: http://www. Send out press releases. If you want your site to rank higher on the search engines. Trade links with other sites. The way they vote for you is by linking to your site using “anchor text” that has your keyword phrase in it. Anchor text simply means that when they link to me at http://www. Submit videos out to all the video sharing sites. Links are the key element today. You’ve probably heard the statement. If you couldn’t imagine anything worse than sitting at your laptop writing articles for your site. Content isn’t really king. they link to me using “anchor text” like this: internet business. Hire someone to set you up with profiles on hundreds of forums. Some quick possibilities is to write and submit out an article linking back to each of these posts. you need other sites “voting” for you. Find someone who knows how to sell…and they can write their own ticket. How you generate those links is not part of this free report.MyMarketingCoach. But in traffic generation. content still isn’t king.org. The site with the most high quality votes is the one who usually ranks at the top.” Your goal each day is to write a post.com Page 42 . you also need to do the next step. Internet business is the anchor text there.It’s your choice. Bookmark the post on some of the do-follow social bookmarking sites. If your site links to me using that text. The ability to persuade and sell your products/services is really the “ultimate” skill that will drive your business. And this is just getting warmed up. Post answers on Yahoo answers (and the other answer sites). Then generate incoming links to that post. In addition to producing your post of the day.” It’s a lie. it is another vote for my site as being about the subject “internet business.terrydean. “Content is king. Post relevant comments on other people’s blogs. You need incoming links and traffic. Remember this is all about your lifestyle. Post to forums. Use one of the other options…and concentrate on building your business. Whatever fits your personality and your budget. then don’t do it.
Your goal is to generate traffic from the search engines from everything you write – not just the big keyword phrase you’re using on your primary domain name.MyMarketingCoach. The anchor text is the longtail search term you’re trying to rank for. Make it a goal of trying to get 5 new links to each piece of content you post to your site. Free Internet Lifestyle Audio: http://www.There are a lot of ways to generate links to your site. Note: Notice we want to generate incoming links to each new post – not just our primary domain name. No matter which method you’re using to get links to each of your new posts.com Page 43 . make sure you’re using the correct anchor text.
Why? Because all I saw was a bunch of hype occurring on them along with people wasting their entire day on these sites. concentrate instead first on your own site. yet they’ve never sold anything except their Twitter course on how to build 30.000 followers. Whose owns that site? Twitter does. And that means you need to pull those people off of Twitter and onto your site.0 sites back with your main site. I’ve seen people on Twitter who build lists of 30. If you spend all day producing content for Twitter.MyMarketingCoach. It’s not yours.000 followers. I want to turn that time spent into income for my business. Free Internet Lifestyle Audio: http://www. Personally I’m not interested in just having a bunch of followers. Each time you do a video (and doing videos is really easy now with pocket cameras like a Flip HD that costs under $200).Footprints All Over the Web Instead of producing incredible content for all these other Web 2. I hate wasting time and money…so I ruthlessly test everything in my business. Have you noticed how many of those courses are now being sold on Twitter? Good grief! It’s obviously something people desperately want. It’s there’s.0 sites like Blogger. This means each time you post on your main site you add a link to it over on Twitter and Facebook. you’ll link back to your main site. I don’t want to waste a minute on unproductive activities or continue any advertising which isn’t producing a healthy return.com Page 44 . So you’re building Twitter’s business instead of your own. Instead you need to use Twitter as a tool to participate in conversations and pull people back to your site…your home base of business.com. Then share cross promote ALL your different web 2.com and Twitter. who’s business are you building? I’ll give you a hint. Think about it this way. For quite a while I resisted any use of the social media sites.
There are several rules to using social media to your best advantage: Rule #1: Your site has priority. There are tens of thousands of people out there working their butts off to build these sites instead of building their own. Produce content for yourself first – then participate in the social media sites as secondary sources. Each morning your FIRST priority is getting that content done for the day. After you’ve produced daily content for the next 3 months you can pull back a little and produce less if you want. Then you go into the other sites you participate in armed with this already finished bait to use to pull people in. but some will be about it). Don’t leave Tweetdeck or any other tool open all day bugging you while you do other work. Make sales for whatever you offer (your own products and services or affiliate products). Your site will continue to grow even if you drop to only once or twice a week. Rule #3: Give yourself a set time period to participate in these sites. After you produce the content for your site. Build your audience. Basically you produced your BAIT first. It addition you can “quote” some of your best ideas and share those in “sound bytes” on these sites instead of sitting there trying to come up with witty things to say.MyMarketingCoach. but you may have already established the habit of daily content production. For example. Keep it up. Free Internet Lifestyle Audio: http://www. That’s OK too. set yourself to one hour a day for these sites. And there is another point here.com Page 45 . Obviously all your comments won’t be about the article you wrote (that would just annoy your readers.It’s the same with all the other social media sites. Don’t make that same mistake. Rule #2: Your goal on these sites is to participate in the conversion (reply to others and get involved in ongoing discussions) while subtlety pulling people back to your site. on Facebook. and other sites LINKING back to your content for the day. NOW your head is full of ideas you can share on Twitter. Build your list. Rule #4: Share sound bytes on these other sites – some of the best quotes and pieces of information from your own website to tease them over.
The next best thing is your subscriber list…those who trust you enough to share their email address with you and read what you have to say. The best asset in your business is your BUYERS list…those who have purchased from you. In addition you’re participating on several of the social media sites. We continually post good sound bytes of content to get them to our site.com Page 46 . you’ve probably already heard the saying.Build Your Email List So far we have you writing daily and generating incoming links. to turn them into customers. But that is not where the majority of your sales will Free Internet Lifestyle Audio: http://www. How are we going to turn all this traffic into income? Your first goal at your site is to turn your visitors into subscribers. I’ve seen some business owners with very large lists who had trouble turning them into income. Someone may see your post on Twitter and immediately jump in to buy your product or service. and I’ve also seen tiny little lists of just a few hundred subscribers who could earn several thousand dollars from a single mailing. You’re building an audience that knows. They visit our site where our goal is to get them on our email list. Of course you can and will make sales anywhere in that process. Then with our email list we’re going for the sale. Our goal is to turn as many of these subscribers into buyers.MyMarketingCoach. and trusts you. They follow us there. because the money is really in the relationship with a list.” That isn’t entirely true. likes. Do you see the progression going on here? We meet people on sites such as Facebook and Twitter. “The money is in the list. Even if you’ve only been online for a short period of time.
We could even go deeper than customers to where you have your hyperresponsive customers who buy everything you have to offer (you’ll find 80% of your profits are generated by a small 20% minority of your best customers). I’d much rather turn you into a buyer as soon as possible so I make you a great offer right out of the gate. Nobody is sitting around thinking. Make sure your subscribe box is very visible on every page of your site (notice how if you visit any of my content it shows up on the top right).MyMarketingCoach. Along those lines we always provide them with some kind of gift to get them to join. It’s basically a funnel where you’re pulling people from one level of relationship to the next. For example.mymarketingcoach. I also use an ad that slides in for my list to get you to subscribe.com You also want to post this free offer in multiple ways on your main site.com Page 47 . grab it here: http://www. you’ll receive your free gift by email. You will also receive a series of automated followup messages over the first couple of weeks you’re a subscriber. If you’re not already on my list. Immediately after you subscribe to my list I make you an offer to purchase one of my lead generation products. Once you’re on my list. These messages point back at a Free Internet Lifestyle Audio: http://www.come from. This is because of the VALUE of having a buyer’s list being so much greater than just free subscribers. Our first priority on our website is to get people to join our email list. “I sure wish I could get on another email list. I give an audio interview about living the Internet lifestyle when you subscribe to my list…it’s the next step up from this free report and I share more in depth information on this system and how I profit from it. This may mean focusing your home page on getting people to subscribe like I do at the link above. It’s obvious the primary goal at my site is to get you to subscribe to my list.” What they are excited about is when you offer them some kind of benefit rich gift.
These messages follow my model of giving you good quality information you can immediately use along with making special offers of my best products to help you progress faster. Are you surprised at how often you can mail out? Don’t be. I provide you GOOD quality information you can use. but they often have trouble coming up with that volume. If running a list sounds difficult. sales. The two companies I Free Internet Lifestyle Audio: http://www. don’t worry. Notice I didn’t say you had to mail that often to be successful. How often can you send out messages to your list? It all depends on how often you have good quality information to provide along with how interested your prospects are in the subject. That’s OK also. They never provide you with any value. Today there is such easy software to make all the above possible. and more. You can get double duty from them. the more you make…as long as you’re building that relationship with your subscribers.lot of my past content to get you up to speed along with providing you resources and other tools to help you build your business. Many could do well mailing 5 times a week. The only thing I might change is the subject line. clickthroughs. In addition this software allows you to track open rates. After this initial period you’ll also receive regular messages from me several times a week. Often I’ll use the EXACT same content for the email I send out and the post to my blog. Here’s a quick tip to make the content flow easier. Basically I’m providing you with information to help you catch up with where my other subscribers are at while building up our initial relationship with each other.MyMarketingCoach. The clients I have with the highest incomes from their list mail on average 3 to 4 times per week. That’s the key principle here. and they’re simply burning out instead of building up their list. I have other clients who only mail once or twice a week. All those email messages you send out to your list can also be turned into the blog posts on your site.com Page 48 . Too many people have simply turned their email lists into one sales offer after another. The more you mail. but do note that I said the MOST PROFITABLE clients were mailing more often. The title on the blog is going to focus on a keyword phrase for the search engines while the subject line of the email will focus heavily on getting the readers curious enough to open the email.
com or http://www.recommend to use for managing your email marketing are http://www.com Either of them will do an excellent job. Free Internet Lifestyle Audio: http://www. Aweber’s advantage is they are cheaper for smaller lists (under 500) and they have more tracking tools built into their autoresponder.MyMarketingCoach.com Page 49 . The advantage on Netofficetoolbox is they actually cost less for a larger list…and they allow you to also integrate your email marketing right into your shopping cart and affiliate program (all in one tool).netofficetoolbox.aweber.
MyMarketingCoach.Where’s the Beef? Up till now we’ve been constantly talking about your audience… because your audience leads to your income. Profit Point #3: Work promotions and offers into your content pieces for both your list and your website. etc. They just go much deeper in depth and provide people the exact step-by-step solutions they’re looking for to their desperate problems. CD of the month. make them a low cost offer to turn them into a customer.). Profit Point #2: Ads for your own products on the website and to your email list. The majority of my clients sell some type of information products in their business such as books. You could even make an offer for an affiliate product…even better if its an affiliate program that provides you with a monthly continuity income.com Page 50 . Free Internet Lifestyle Audio: http://www. These products flow right out of the content you’re normally creating for your site. DVDs. ebooks. these could be advertised on your site and to your list as well. If you sell physical products. membership sites. But you could offer anything else here as long as it is low risk and often lower cost to get that initial impulse sale. The best case scenario is if it is some type of continuity offer where you deliver something each money in exchange for a monthly fee (for example a print newsletter. Profit Point #1: After someone subscribes to your list. So where’s all the money? You can now earn multiple streams of income from this one flowing system. In my business this is always an information product I offer. membership site. You can run ads built right into your site (such as in the sidebar or beneath the posts) for your own products. etc.
OK. They may only need 3 to be successful if they generate a lot of business from each. The 2 nd reason you may want to provide services is because you ENJOY doing them.com Page 51 . You can work these links right into your content. Why in the world would I dare suggest you trade your precious time for money by providing a service? There are 2 reasons. Many people find themselves providing services such as writing. Which one do you think is easier to generate fast…3 customers or 100? That’s right. you keep generating sales without doing anything else. They understand you need to make your business profitable. blog setup. For example. Why would you give that up and take on all the other hassles of running an effective business just to earn a little more income? If you only shoot videos Free Internet Lifestyle Audio: http://www. As long as you really are giving them the best solutions (not the most profitable for you). to pay the bills at first. If you have an affiliate program you’re promoting on your site. and produce videos. web design. traffic keeps coming in. Profit Point #5: Offer services to your visitors. I think the dream of most internet entprereneurs is fully passive income that comes in whether they’re working or not. people will not mind you including a few affiliate links. but it’s all part of living the Internet Lifestyle.MyMarketingCoach. You can also sell banner ads to others on your site. I know that’s a shocker. coaching. edit. etc. A writer doesn’t need 100 customers. video production. I find what I believe to be the best tool or resource for my readers. Profit Point #4: Sell advertising. The first one is because its often quicker to get to a full-time income offering some kind of service than waiting to generate enough traffic to make affiliate or product sales. and even have sponsored posts (where someone pays you to review their product or offer for your audience). and then I see if they have an affiliate program available to me.Notice how I’ve made several recommendations throughout this ebook? Many of those are affiliate links or links to my own products. Maybe you LOVE to shoot. top sponsor ads in your emails. This could be as simple as signing up for the Google Adsense program and posting their ad spots onto your website. once you’ve done the work to get good search engine rankings. All you do is post their ad banners and let Google manage all your advertising while sending your share of the money.
I love being on the inside and seeing the test results from my techniques applied in each business. The reason I choose to coach people to a more successful online business is because I enjoy it. So you choose to offer a service to others of creating their online videos. If I gave that up and only produced training materials for my customers.for yourself. I find it FUN to work in all these different types of businesses.MyMarketingCoach. Free Internet Lifestyle Audio: http://www. you’ll find yourself spending less time doing video. and more time doing everything else involved in the process. I wouldn’t feel as fulfilled and enthusiastic about my business.com Page 52 .
you use that opportunity to invest more time in building your business. “Only buy something that you'd be perfectly happy to hold if the market shut down for 10 years. Since I look at my business as an investment. I’m always thinking long-term. Instead of building their own asset (their website and their list) they’re sending visitors DIRECTLY to the affiliate site. What can I do today that will payoff for years into the future? Free Internet Lifestyle Audio: http://www. and even ten years in the future? Am I building equity in my business from my actions today? Rearranging your mindset to think like that is a total transformation from the “get rich mentality” so many try to force feed down your throat. I see people misusing the social networks every day. It’s all I have room for here. Is what I’m doing today going to pay off one month in the future. But don’t dismiss this material because you received it for free. one year in the future. There is a ton of life changing info in here if you use it. your investment grows on its own whether you’re watching it or not. For example. “The most powerful force in the universe is compound interest” Albert Einstein Compound interest in your business simply means that you use the opportunities that come to keep expanding your business. They’re building a business for them instead of for themselves. It is a large investment – often of your time which is your most valuable asset.” Warren Buffet That’s very wise advice from the world’s best investor. Look at your internet business just like you would a large financial investment.com Page 53 . when your business starts generating enough for you to go parttime on your job or even quit your job. I see the same from affiliate marketers. Unlike a job which pays you for 40 hours of work at the end of the week (or whatever pay period you’re on). You reinvest the first money that comes in back into growing your business faster. In addition. This means they’re not building an kind of long-term business for themselves.Where To Next? You’ll notice that I just covered a few of the basics in this report.MyMarketingCoach.
Take this opportunity to join my list and take part in the free content I release on growing your internet lifestyle business each and every week. They jump here and there. Develop the plan. I encourage you to go through it again and again until you understand all the concepts I’ve revealed here. Then as your business grows. but my mistakes as well. The number one reason people don’t build a successful business is they get distracted. That’s one element I’ve always prided myself on…sharing not just my successes. It was to point you in the right direction and get you focused about how to use each tool available to you now. At my site you can find products available to help you with each of these elements to building your business – from the initial website set-up to creating your own unique products to writing effective sales copy and participating in social media. You just don’t always hear about everything leading up to the big success.com.mymarketingcoach. Follow it with daily steps. My goal here wasn’t to share with you every step and every tool (I’ve written thousands of pages of information and recorded hundreds of hours of video over the years to share each step). Overnight success stories take years to develop. check out my main site at http://www. be willing to invest in materials to help you take each step to success. In addition to what I’ve shared with you here. Thank you for taking your time to read through this report.Following the advice I’ve given you in this report is one of the ways you can invest wisely for the future.com Page 54 .MyMarketingCoach. Basically you’ve been handed a bird’s eye view of how to build a successful business. Your Marketing Coach. all over everywhere without ever getting focused and following a longterm investment plan for their online business. Have the patience to allow it to pay off for you…your lifestyle…and your family. Terry Dean Free Internet Lifestyle Audio: http://www.
and million dollar corporations. If you have any questions about MyMarketingC oach. This business was founded on three basic truths: .com Youtube C hannel: http://www. our products/services. or this website.com/TerryDean Free Internet Lifestyle Audio: http://www.MonthlyMentorC lub.MyMarketingCoach. Being a workholic isn’t required…and it’s not even healthy. These three facts were put together to develop our slogan. If any of that describes you.MyOwnWebMentor. .com/support Here are a few of our pages to check out: The Monthly Mentor C lub – http://www.twitter. local companies. please use our support system at: http://www. which is dedicated to coaching entrepreneurs in the 10 key principles of success in business and life.. LLC . If you haven’t already done so. and not earning the kind of income they want in their business.You can have free time to spend with your family. LLC .com Page 55 . was created in 2006 as a solution for entrepreneurs who are overworked.Who Is Terry Dean Terry Dean started his online business from scratch in 1996. It doesn’t have to be that way.mymarketingcoach. He went from delivering pizzas for a living to building a million dollar Internet business promoted primarily through the Internet. and he founded MyMarketingC oach.com/user/BusinessC oachTerry Twitter: http://www. overstressed. make sure to subscribe to our newsletter and pick up your free reports at http://www.com One-On-One Consulting/Coaching – http://www. . “Earn More. Within a few years he was also consulting with home based businesses. Enjoy Life!” Way too many business owners accept long hours and stressful work as the only way to make it.You can have a profitable business. His original company and websites were sold in 2004. LLC .mymarketingcoach.youtube.com. Work Less.You can enjoy your business and your life. You can have a great income and have a full life as well. then you’ve come to the right place. MyMarketingC oach.