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Internet Lifestyle Manifesto
© Copyright 2010 By MyMarketingCoach, LLC
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Table of Contents
Introduction Every Mistake in the Book The Internet Lifestyle Is All About Momentum Growth Mavens Versus Lifestyle Gurus Intersection of Passion and Profits What’s Your Story The Beginner’s Online Blueprint Your Home On the Web Your Writing Blueprint Footprints All Over the Web Build Your Email List Where’s the Beef Where to Next 4 7 11 15 18 25 29 33 39 44 46 50 53
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What do you want? What is it you really want out of life? Why did you decide to download this report today? Those are the questions. Aren’t they? What can the Internet do for you, your family, and your life that’s never been available before? The answer to that question is likely why you’re here. It’s funny. If you start searching for things like internet business, internet marketing, or make money online, you’ll find thousands of sites promising you almost instant riches from the internet. They’re lying to you…because they know it’s such an enticing pitch. They promise you simply have to buy their product – and money will automatically flow into your bank account. No work required. Or simply follow their proven foolproof system. It’s as easy as pie. The reality for most people is radically different. That dream of a passive online income turns into a nightmare of wasted hours and money, chasing the elusive dream of automatic effortless income. The $47 leads to multiple $1,997 purchases…as you tell your spouse this next one will be different. Maybe this one contains the secret I’ve been looking for. I was just missing one little piece. They’re really selling HOPE. People hope for a better life. The majority of us believe there is an easier way. Others are successful online. And many of them make it look effortless. Why can’t you do it? Why are there so many roadblocks in the way keeping you from
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your dreams and the lifestyle you know you deserve? In this report, I’m not just going to share hope. I’m not going to try to sell you on another set of secrets. Instead I’m going to share the truth with you…and no matter how radical that truth sounds to you, it is the answer you’re looking for. This report can open the door to the Internet Lifestyle for you – if you’re willing to do what it takes. And the first step here is to have an open mind. Some of the information I provide you with here may not agree with everyone else you’ve heard. You may have to drop some of your expectations for “quick money” online as it takes time to build a real business. You may hear me talk about “hard work” which all those quick and easy sales letters avoid like the plague. I also promise you the strategy revealed here will require you to grow as a person. To reach the success you want will require change on your part. And that’s not always easy. Jim Rohn said… “If y ou go to work on y our goals, y our goals will go to work on y ou. If y ou go to work on y our plan, y our plan will go to work on y ou. Whatev er good things we build end up building us.” Your online goals will change you as a person. There is no shortcut or other way around it. To get from where you are today to where you want to be is going to require you to experience new things, to change, and to grow as a person. You will be a totally different person one year from today if you follow my advice. Your lifestyle can be totally different within the next one to three years. Opps…you might have noticed it above. I didn’t say your lifestyle would be totally different next week. I said it takes one to three years to make the change. It could take even longer…especially if you fight with the personal change required inside yourself. OK. We’ve now eliminated all those “easy money” wannabees from the report. I could almost hear the rush as people left this report to go back to their internet search. That $10,000 seminar sounds so much more enticing if they’re willing to tell you what you want to hear…all about the overnight riches. There are
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but I ALWAYS tell my clients to give themselves at least one to three years to change their life.MyMarketingCoach. Is it possible to succeed quicker than this? Of course it is. or your passion to succeed. And while I can help guide you in the right direction. The last thing I want to do is produce any heartbroken beginners. your skills.com Page 6 .a lot of people willing to lie to you so they can push those “hope” hot buttons and get you to open your wallet wide to them. Free Internet Lifestyle Audio: http://www. I can’t predict how long it will take you. Many people have done it. I don’t know you. it’s impossible for me to pinpoint every possible mistake you could ever make.
I bought my first PC – an old Pentium 75 from Best Buy. I was a college dropout (from a Bible college no less – but that’s a story for another time). But it was what I needed to pave the way to success online. and how to get around those Compuserve Free Internet Lifestyle Audio: http://www. Then the Internet changed everything for me. and delivering pizzas for Little Caesars. In addition. If you’ve never heard my story before. how email worked. And it didn’t take that long. a lot of debt. I had very little computer experience having only used an old commodore 64 when I was young. I first started online. I had tried everything to succeed. My wife must be an angel of patience as she suffered through all of it while I built up a collection of failed business opportunities in the basement. I worked all kinds of odd jobs including delivering newspapers for the local Palladium-Item newspaper. It took me a few weeks to get the hang of how to even use the computer. Bills piled up and little was coming in.Every Mistake in the Book I Made Every Mistake in the Book…And Discovered a Few Unique Ones of My Own. Today we have high speed internet. but it got the job done. I’ve still became successful online. and network marketing. it’s pretty simple. selling satellite dishes door-to-door. Even with all the mistakes I’ve made. and much of it came from me trying to succeed with all these different opportunities. That first PC was ancient compared the computers we have today. Up till my adventures online. I tried dozens of ways to make extra money including direct marketing. We were in debt. Then I only had an 28k modem. Way back in the dark ages…eons ago…in a year called 1996. one-on-one sales.MyMarketingCoach.com Page 7 . direct mail.
You are the CEO of your company. But unlike what many preach to you. It simply frees up your time to concentrate on the most important elements – the building of your business and the marketing. I also included sales pieces for those products I was selling.MyMarketingCoach. I duplicated and sent out the products. You’re the one who sets the direction. I put up little ads on Compuserve message boards and people would email me for a free report. you’re often the marketing department. Free Internet Lifestyle Audio: http://www. Orders came in and I processed them manually through an old credit card system. Mark Victor Hansen. I sent them reports. The very first product I sold online were some items I bought licenses to such as self-help VHS videos (videos of people like Bill Myers. In the reports I sent out. and others). I followed up. In addition you can hire outsourced fulfillment and workers to help you in the process. I’m so thankful I was willing to do what it took in those early days.message boards. Today automated online tools do most of this work. And 6 months in business was moving quite smoothly as I learned how to have my email list managed with software on my computer (no more individually emailing out reports). I replaced my job within the first month of action (but of course replacing the $8 an hour I earned delivering pizzas isn’t a huge income). In the very beginning. Those reports were sent INDIVIDUALLY as I didn’t have a sequential autoresponder like we have today (the autoresponders we use today automatically build an email list and contact them for you).com Page 8 . this doesn’t eliminate all your work. fulfillment. Since there wasn’t any automation I did almost everything by hand. WOW – that’s a lot of work when I think about it today. I processed the sales. By working hard (yes I put in some 12 hour days and 6 day weeks in the beginning) I was able to push toward success very quickly. and pr agent. I recommend getting the bookkeeping and technical elements outsourced as soon as possible. I put up the ads. Little did I know those humble beginnings would change my life and make it what it is today. but that still leaves you with the big job of marketing.
But there were a lot less customers too! Everyday new customers are coming online from around the world. but look at what I was willing to do. And the majority of them have high speed internet connections.com Page 9 . It wasn’t easier. But it does mean you have to do some thinking to find out where you should establish your expertise and plant your flag. EASY to manage websites. online credit card processing. and virtual assistants ready to handle the technical aspects. Remember you’re starting off as a small business. There wasn’t any guidance or direction of what you should do. We take for granted things that would have been a miracle back then: automatic email follow-up. Basically it was all just guessing which path was best. We will cover more about later. If something didn’t work. I tried something else. “Was it easier back in 1996 when you first got started?” To that I answer a resounding NO WAY. You don’t need ten thousand customers this year. Everything I did back then was by trial and error…a lot more error than anything else. What will be your expertise? Today is the day of the specialist. I was willing to put in the hours it took to establish my Free Internet Lifestyle Audio: http://www. I was willing to put myself out there and TRY multiple techniques to find out what worked and what didn’t. But wasn’t there less competition back then? Of course.We Have So Many More Tools Available Today You may be wondering. You can easily carve out your piece of the pie.MyMarketingCoach. You don’t need a million dollar budget or a large staff to get started.
MyMarketingCoach. and you light to Free Internet Lifestyle Audio: http://www. Or someone loves your post and it ends up all over the Internet. “Most of life is routine . Yes. Instead it’s the natural occurrence for those who dig in their heels take action in that direction every single day. Once the momentum gets moving.dull and grubby .com Page 10 . email reports. but it’s not that overnight success like so many talk about. Maybe a big guru in the field sees your site and sends it out to your list.” Ben Nicholas You often hear people talk about the importance of getting momentum in their business.business online. And I was willing to keep doing a boring routine if it helped me reach my goals (post ads. but sometimes it’s presented as some mysterious object you have no control over. that happens. If y ou wait for inspiration y ou'll be standing on the corner after the parade is a m ile down the street. It’s that practice and skill build from the daily writing that enables the “viral post” that travels like speed all over the internet. but routine is the m om entum that keeps a m an going. it’s next impossible to stop it. followup).
surf the web. Come back and write some more. but it’s exactly what you need for your business.The Internet Lifestyle is ALL About Momentum You’re just moving along day-after-day in building your business. Focused work is hard work. As soon as I turn that puppy on. Write for your 33 minute period and then take a break. they learn to control the inspiration and channel it toward their work. I can take it out by the pool and write. they have a designated writing spot.MyMarketingCoach. In fact. Sales come flooding in. He says your mind will wear out quickly without a break. Then it happens. They don’t answer email. They’ll sit in front of that computer screen and write even when the “inspiration” doesn’t hit them. I dare you to find anyone who is a considered a great author who doesn’t sit down daily and knock out a certain number of words. Your traffic multiplies. Personally I have my own little laptop – a little 13 inch HP that weighs a little over 4 lbs that I use just for writing. they sit down in front of that computer and write. instead of sitting there watching TV waiting for inspiration. They write when they’re in their writing spot. For example. When they want to write. The great copywriter Eugene Schwatz had an egg timer he would use when he wrote. I don’t use it to answer email. It’s so small it’s a lot like the little netbooks but with more power and easy to use. And they have a set time period when they write. or play video Free Internet Lifestyle Audio: http://www. Each writing session was 33 minutes and 33 seconds.com Page 11 . All the foundation you’ve built over the past several months (or years) pays off. I know it’s time to write. you’re the one in control. because that is ALL I use it for. And it’s true. They don’t surf the web. You business grows seemingly overnight. Momentum is working for you… But unlike many who leave momentum to chance. They don’t spend time on forums.
I said FORCE. You’ll refine it once you get feedback from your visitors and customers. A lot of times in editing you may end up deleting the first couple of paragraphs you wrote because they were just the warm-up. you’ll come up with additional ideas and thoughts you can add in during the editing period. So get moving and start writing. Your stupid head will try to tell you that you don’t have anything to say.0 usually isn’t that great? It has bugs. It has to get warmed up and start pumping. It’s painful to stare at that page. Free Internet Lifestyle Audio: http://www. Later on. just type blah. And that’s what I do on it. You’ll modify the website you put up today. It means what you first type likely won’t end up in the final version. Your brain works quite a bit like an engine. In writing sales copy for websites. The same rule applies to your products. start writing. Momentum Is Your Business Ally This type of writing momentum applies to other aspects of your online business as well.com Page 12 . Or it will sit there staring at a blank page. but it only occurs because you’ve laid the foundation first. Have you ever noticed that any Software 1. If you don’t have anything to say. When it gets time to edit what I wrote.games. Yes. A blank page is the worst thing in the world. after the writing period is done. blah…maybe type “I don’t have anything to write yet.MyMarketingCoach. As soon as you have your computer on and your word processor open. That’s part of how I’ve trained my brain that it’s time to write. It’s almost magical. Expect it and take advantage of it. You’ll make changes in it. It’s a result of the momentum you build up as you’re writing. That was their warm-up period as they were getting started and into the flow. But as you force yourself to get started. I’ll copy it over my home network onto my memory stick to bring it to one of my other computers. Inspiration doesn’t just magically appear. So just get moving. no matter how I feel at the time. Watch how much you accomplish if you FORCE yourself to write during this entire period.” Get started taking action by writing SOMETHING. blah. It’s my little writing laptop. Those little pistons in your brain get all corroded and out of practice. Don’t allow it for a second. often I’ve deleted the entire first page a beginner wrote. That’s NORMAL so don’t fight against it. your brain will come into alignment and get moving with you. You’ll add to it.
more relaxed business with a six figure Free Internet Lifestyle Audio: http://www.It isn’t that customer friendly. This isn’t an excuse to put out shoddy products. Have you sat there and watched as an old train gets started.MyMarketingCoach. Once you have things flowing and you’re in the ROUTINE it’s much easier to keep it going. But once it’s moving. Get moving and get momentum behind you.0 and it continues on down the product development line. they’d never know it was perfect or not until customers got their hands on it and found every way possible to break it (beta tests don’t find all the problems). You know where you’re at right now. You’ve got to pull all that baggage along with you.1 and 2. It’s hard to stop it once it has made its way past the starting point. I got the business moving and then I felt like I was just along for the ride. NOTHING is perfect. Momentum will keep pushing you forward even when you relax on the power you’re putting out. Being a perfectionist is the most sure way to NEVER get anything accomplished. You’re like an old freight train. I think of an online business as similar to a train. It takes a lot of power to get those wheels turning in the beginning. Getting yourself moving is always the hard part. the momentum will carry with through. In addition. the company would likely run out of money in the development phase without any money coming in. You work in a similar fashion. You have to get it out there and moving before you can ever perfect it. but where is it you want to go? Is your goal to have a large growing multi-million dollar business with multiple employees or a smaller. It’s the nature of business. That’s why it’s important from the beginning to really consider what you want from your internet business. But what if they waited until the software was perfect first? First of all. but it is a reality in business. Improvements come as it hits 1. You can hear the strain as it starts.com Page 13 . One of the mistakes I originally made in my business was not thinking about where I was going.
com Page 14 . because it becomes the basis of everything else you do in your business. Free Internet Lifestyle Audio: http://www.MyMarketingCoach.income that provides what you want for you and your family? It’s an important question.
In addition. they wouldn’t be satisfied to “stay small” and stay in their home office. They’re ambitious and see themselves someday competing with the Fortune 500 companies out of a lush corporate office. They also would be happy to never move out of their home office.Growth Mavens Versus Lifestyle Gurus I first heard the terms “growth mavens” and “lifestyle gurus” from the book “The Home Office From Hell Cure” by Jeffrey A. The growth maven is the kind of entrepreneur who has the big dream. And they’re totally fine with the Bill Gates and Steve Jobs of the world earning more who are willing to take on that corporate responsibility. The lifestyle guru is of a completely different mindset. They may start today out of a home office to keep the expenses down. but they have the dream of moving into their office with multiple employees surrounding them and pushing the vision forward.MyMarketingCoach. they enjoy the work they’re personally doing and don’t ever want to “promote themselves” out of it into managing others. Landers. That is not a part of their vision or their plan for business. They might not make millions per year but they can earn a very respectable six figure income and possibly even push a little way into the seven figure level. They want to employ people from their community and motivate them to push forward with the vision. Simply put. Basically there are two kinds of entrepreneurs: growth mavens and lifestyle gurus. Free Internet Lifestyle Audio: http://www. It’s a great book that covers a lot of the mistakes people make when working at home.com Page 15 . They have a vision they want to see happen. Talk about a big corporate office and they’ll be sick to their stomachs. They have NO desire to have any direct employees (they use outsourced workers only).
There have been years where my plans were how I was going to slow down the number of clients in one element of my business or sell that portion off to someone else. I’d still HATE my life because it’s not me…or what I want. I would encourage someone to hire an outsourced worker. and passive income coming in from work you’ve done in the past. Just the thought of having them around makes me upset. By the way. I enjoy what I do. That’s why I’ve had to learn how to use virtual assistants and technology to grow the business even when I’m not working. what if I took someone who was a clear growth maven and tried to stick them into my home business where I don’t have a single official employee (outsourced workers many of them in foreign countries such as the Philippines)? They’d likely go stir crazy. you can end up building someone else’s dream business. it would be a nightmare. I love producing videos. for a couple of years I felt there was something wrong with me. I’m 100% on the lifestyle guru side. And along the same lines. Everyone else had all these huge visions and these big growth plans. Which Personality Are You? If you don’t decide which type of entrepreneur you are and build your business accordingly.Personally.MyMarketingCoach. I love writing. For example. In fact. It surprised me that anyone would choose to have employees. And I love coaching clients. but they weren’t happy. because it’s a radically different personality from me.com Page 16 . That’s their bread and butter. They wouldn’t feel like they have enough control over the workers. Free Internet Lifestyle Audio: http://www. Employees – yuck. one of the most exciting elements for a lifestyle guru personality is when you can generate royalties. having a “growth maven” company would be insanity for me. this was confusing to me at first. since I’m fully on the lifestyle guru side. If I had to go into an office and be responsible for two dozen employees (even with a professional manager you are still “responsible” in the end) along with working long corporate hours.” Since I coach entrepreneurs of both types. and they wouldn’t feel the company’s vision is “big enough. Even if the company was bringing in $20 million a year. They wanted to hire an employee instead (even with all the hassles I see involved there). long-term commissions.
It’s not big enough. Don’t let anyone else’s dream for your business cloud your senses…and cause you to build a monster you don’t want. On the other side. Then build your business based on a life you’ll love. Which one are you…and what type of business is right for you? Free Internet Lifestyle Audio: http://www. the growth maven would consider what the lifestyle guru wants as failure. It’s not their dream and it’s not affecting/helping enough people. Decide which lifestyle fits you best. Not everyone is like you…and everyone has their own vision for what they want out of their business. Because it’s not just about the money – it’s about the lifestyle you live. And your lifestyle may not be what I want for myself. Let’s say we time travel 5 or 10 years into the future.com Page 17 .Yet I’ve seen the results they get from having employees.MyMarketingCoach. How do you see your company? Are you still working full-time at home or do you also have an office you possibly go into a couple times a week? Do you have staff or is everything outsourced? Are you a well known brand or do you have a smaller number of clients and a good reputation? Have you built an enduring legacy out of your business or do you simply have consistent creative work with a collection of customers who enjoy what you do? Most of the time. the lifestyle guru would give up in frustration or run for the hills if they had to have the corporate structure the growth maven wants to build. And they fit the growth maven’s personality and vision. Let your imagination run free. With good training they can be MORE productive than the outsourced workers. It’s an important lesson.
but consider your future business by what you see today.Intersection of Passion and Profits The next step after figuring out what type of business you want to build is figuring out what business you should be in. are you passionate about the subject? Notice I didn’t ask if you’re a premier expert on the subject. Of course you can innovate and bring in new ideas. When you look at your competition (top ten in Google and then on the Adwords side). What if I have an idea for a business. You don’t have to be “the expert” today. I’ve done many products as interviews both in doing a group of different experts and also digging in deep with one expert. But if I’m the lifestyle guru type. You could find a collection of experts and do an interview series. that means I’ll likely have to team up with an outside call center. that’s fine. For example. More than likely I’d need to partner with a call center to go deeper in this project. You don’t have to be the expert to create the product. Even though very few people cover it. Let’s say you want to create an information product in the subject (my favorite business model). whatever you see is likely what you will have to build to be successful in this field. it’s important to take the step above because you might find some businesses just don’t fit the mold you want. because your expertise will grow in anything you focus on for years. remember you will be dealing with this subject for years to come. This means more than anything else that you must have a native curiosity about the subject.com Page 18 . on the next few pages you’ll see that I like to research my market first and see what the competitors are doing. I’ll build up my in house sales team and build that business. If I have a growth maven personality. It’s the most practical and honest way to look at what your future holds. The business model needed in that market is important to what you choose. but when I look in the top ten of the Google results (both free and paid) and notice every single one of them has a phone sales process? They collect leads and have people follow-up in a long series to make the sale. Free Internet Lifestyle Audio: http://www. If I don’t have a contact to help me set this up. In addition.MyMarketingCoach. And that’s the key. this likely isn’t a business concept I’ll pursue on day one. You’re curious and want to keep digging.
hobbies. You’re back now. And I wanted to know more. But I was very curious about the subject. and he has done over 700 products based on interviews. Was I the expert there? No. “What value can I add to the world?” Free Internet Lifestyle Audio: http://www. Now I sell that as one of my products (he does also). So I took advantage of my curiosity for the subject and really dug in deep to find out every step in the process.com). Pull out a blank sheet of paper and write all your ideas down. I wanted to find out how to improve my interviewing skills. OK. Although your school is going to be the school of life here the commitment is very similar.For example I did a 4 hour interview with Fred Gleeck on how to do interviews (available at http://www.com Page 19 . Make a list of what you’d love to be able to study intensively for years…such as if you were going to college on the subject.MyMarketingCoach. Hopefully you did your first assignment and you have a list of possibilities (none of which have been marked off yet). Do it now. But doing a one off product and studying a subject for years are two different things. That means he is a premier expert on that subject.myinfomastery. Use the judge of curiosity as the road map. make your list now. DON’T judge them yet. and interests. What is it you want to “major in” for your business? Unless you’ve already chosen your subject. This report will be waiting for you until you get back. Nothing should be marked out at this point. Next you’ll ask yourself the question. What subjects have ALREADY interested you for years or will you stay interested in the future? Make a list of work experience. hobbies. and interests as guides. Just let all the ideas flow using your work experience.
It is a worldwide business you can run from your kitchen table. And you’re here for a purpose…not just to make money. Working night and day to build the momentum in your business won’t be worth it if it’s only about the money. Google has a long-term view that we need to model in our own businesses. You have passion and energy that is unique to you. content. they do it to a whole series of advertisers at once.Add Value to the World “When I chased after m oney . If the affiliate simply linked over to their merchant.MyMarketingCoach. Your business isn’t limited just to your local area. They could have continued taking those advertiser’s money and kept the bid prices higher.” Wayne Dyer How can you best add value to the world? You’re a unique person. And there are people out there searching for the value you can provide. You have skills and gifts no one else has. When I got my life on purpose and focused on giv ing of my self and ev ery thing that arriv ed into my life. Was it all affiliates who were targeted? Nope. It has to be not just about what you can produce for yourself and your family. but also what you can do for your customers and clients. For example. Usually when Google does this. It has to be about something deeper if you want to last. What unique value can you offer the world? That’s what makes the internet so exciting. then I was prosperous.com Page 20 . and value before the click. They targeted all those affiliates who Google feels were NOT adding value to the transaction. Their goal isn’t just to have advertisers. several times they seem to have targeted affiliates. There is no one else just like you. Instead they canceled all those advertisers because in the long-term the Free Internet Lifestyle Audio: http://www. What did Google want? They wanted affiliates who added their own unique slants. It’s to have advertisers who help their searchers find what they’re looking for. There are things that get you fired up that don’t excite others around you. Have you heard about all the “Google slaps?” People call it a Google slap when Google goes through and eliminates a group of advertisers by raising their bid prices to a ridiculous level like $10 per visitor. they didn’t see that as adding value to the transaction. I nev er had enough.
“pwn da newbs.” Your lack of self-esteem will get in the way here also. Will It Be Profitable? I’m not someone who says. Ask them what they rely on you for.” I’d really like to say that. Even the video game manual helps them pawn the noobs (win the game). but they will give you some direction and a few clues to what you can follow. You’ll find that often other people are better at spotting your strengths than you are. “Do what you love and the money will follow. You’ll find as you start marketing whatever products and services you choose that one of the biggest motivators in almost every market is low selfesteem. You’re the one to give it to them. I guess I could write it. The beauty product makes them feel beautiful again.MyMarketingCoach. Let them describe to you what value you can provide the world.best course of action is helping the end searcher find what they want. You can send them over an email so it’s a little less scary to ask for this response. but it’s not always true. Ask them what skills they see as coming naturally to you. So ask your friends and co-workers. The likelihood is they won’t give you the complete solution. What knowledge in your life can you share with others? What curiosity can you build on to empower the world? What is that you’re passionate to talk about to all your friends? What value has been put into your life that is the key to your online business? Here’s another exercise. People buy products to feel good about themselves.com Page 21 . Contact 5 to 20 of your friends/coworkers. The “make money online” manual gives them hope and confidence in themselves. They’re looking for value. not the whole Free Internet Lifestyle Audio: http://www. The majority of us are “too humble” to see our strengths. What I found is what you love often becomes a PORTION of your business.
yet that’s a requirement if you want it to be profitable to you. You can build a business around a subject you have passion for and something you enjoy doing.com/select/KeywordToolExternal 2. I don’t ever like being the pioneer in a brand new market. Will it fit your personality and business style? Do you have a natural curiosity toward the subject? What value can you provide to others? And are others making money from it today? For example. Now onto to profitability. That’s why I told you earlier that you need to figure out what business models are succeeding in a field. Some of those aspects like bookkeeping can be outsourced (or hired) from day one. https://adwords. but it’s likely you’ll have aspects to the business you don’t enjoy.com/marketplace. then you might be in the danger zone. Accept the facts. The visitors wouldn’t buy. And they were a waste of money. https://www.htm 3. Other aspects like the marketing will often require you to do it at least during the initial growth phase. Sometimes you still have to do some things you don’t enjoy – at least until you can afford to outsource it.” What I later learned in both of these situations is there was a reason there wasn’t anyone advertising there.google. and the money would follow.com/shops Free Internet Lifestyle Audio: http://www. But what if you don’t have the talent (value you provide to others) or what if you do have the talent but you just love painting? If I told you to do what you love (paint). a lot of people love to be artists.paypal. You have to balance all these principles together. Several times while researching a market I was extremely excited when I found there weren’t any Google Adwords ads.MyMarketingCoach. The market was “wide open. I like to spend some time looking to see what’s already selling. That would mean you don’t have to market as most people who love art don’t love to market. Here’s where you go to do your homework: 1. http://www.clickbank.com Page 22 . If your goal is simply to sell low cost ebooks (maybe you love writing those) but you can’t find any ebooks that can afford to advertise on Google Adwords or aren’t listed well in the Clickbank marketplace. They wouldn’t subscribe.thing.
Again look for subjects that have a good amount of sales to prove that the business model is effective.com Page 23 .amazon. also try adding in a few modifiers like review. http://pulse. All of those phrases mean someone is looking to purchase something. they allow you to search by gravity score.com/gp/bestsellers/books/ All the above links help you find what is ALREADY selling. The Clickbank marketplace allows you to search in categories and by keyword phrase to find what digital products are being sold. Free Internet Lifestyle Audio: http://www. A majority of these products will be physical products with a very small margin on them (eBay attracts bargain shoppers).MyMarketingCoach. Choose category “Books” and then “Nonfiction” to find out what big nonfiction books are selling. So if you go to a website selling fishing lures and it shows that they have 5. you know they’re doing a lot of sales (as Paypal can’t track other sales if they use other payment processors or have their own merchant account). In addition you will find some information products that make it into this list. or even ebook.ebay.com/ 5. purchase.4. In addition. Or someone could be looking for “online video ebook” which means they’re looking to spend money to learn how to do online video. Paypal Shops allows you to see how many Paypal sales a store has made. For example. So when I’m researching the market I like to look for higher gravity scores as proof those products are selling well.000+ transactions. http://www. On eBay you can find out what the hot items are. I might look for a keyword phrase such as “Canon HV40 review” because it definitely means someone is considering buying this camcorder soon. but even if you’re planning on a doing an information product you can still see what industries and subjects are hot sellers on eBay. on average higher gravity scores means more affiliates are making sales for those products. buy. On the Google keyword tool. When you’re searching for potential keyword phrases. shop. you can find out what people are searching for. While Clickbank uses a complex scoring system for their gravity score (basically each separate affiliate making a sale counts as a point but those points degrade over time). if I sell camcorders (or am an affiliate for camcorders).
You can find out a LOT about what people are really buying online by spending a good amount of time in the Amazon best sellers section. Free Internet Lifestyle Audio: http://www.com Page 24 .MyMarketingCoach. Even if you don’t sell any products of your own. you will still sell affiliate products from others and need to know what’s selling. For example if I had a site about camcorders I’d definitely be looking in the best sellers for electronics to find out what I should cover.Over on Amazon you can find the bestsellers in any category. Normally I start in the book section to see what book sellers are hot (if people are buying one book they will buy others). I also will search other categories for potential ideas.
While it doesn’t always fit. Look at any good advertising and you’ll find it’s focused heavily on the “story” of the product. Our “hero” confronts an obstacle. The 300 pound mother takes a good look at herself. It was to sell products produced by others.MyMarketingCoach. and never gets bullied again. A problem needs a solution. builds a ton of muscle. Note: this is often how I come up with product ideas in my own business by looking at the same difficulties I’ve had to overcome. and then does an about face all the way down to 120. it’s a story you see very often. Free Internet Lifestyle Audio: http://www. How many weight loss or muscle building ads have you seen where the author talks about his/her transformation story. The skinny 100 pound weakling gets sand kicked in his face. Look at weight loss ads as another example. Later on they chose to share it with the rest of the world. many inventions were created because of a problem the inventor had in their own life. My original intention wasn’t to teach others about online business. the owner of the company. They wanted to solve their problem first. For example. because it is MY STORY. Often the story is the reason why the business was created.What’s Your Story? My final qualification for choosing the market I want to work in is whether I have a story that fits into the market or not. Those are examples of the “rags to riches” story.com Page 25 . I taped into that story of the pizza delivery driver turned success online. Loser tries everything but eventually finds the secret to success. If you have a problem it’s likely others do also and are looking for a solution you can help them with. Think about the story I share…about how I came out of dead end jobs like delivering pizzas to setup an online business. or on a case study. But I was so successful doing this that people started asking me to teach the same methods I was using. hates what she sees.
Maybe it’s the greedy Wall Street bankers taking your money. they do everything they can to find the solution eventually stumbling on some methods to help others with the problem. This one can best be used WHEN you become very passionate about the subject. That story is your competitive advantage! Do you have a life changing event. You get ANGRY when you think of what is being done to people in your market. Those dirty Democrats in office are out to destroy your money through inflation.whatever that may be. but it definitely makes you stand out more in the market…especially if you don’t have any other strong competitive Free Internet Lifestyle Audio: http://www. In health this one is used as the greedy pharmaceutical companies who are lying to you. You’ve probably noticed this one occurring quite often in “health” type issues. Because of the need and the reality of the situation must take action and help others. After trying all the normal routes.com Page 26 . They get pulled into the story because of some defining “moment. Another type of hero is the “reluctant hero” story. This is the person who initially doesn’t want to get involved. and overcomes. a failure to success experience. A person experiences the pain of loss or the pain of an illness either in their own life or in the life of someone close to them. These are just a few of the common stories people work from in their business.MyMarketingCoach. Perhaps it’s all the jerks in Congress. initially loses against it. A third type of story is the “us versus them” fight. I’m not giving you these so you can sit there and think up a “story.” I’m sharing them with you because I want you to choose a market that you have TRUE STORY to share. finds the secret. The underdog becomes the winner. You’re on a mission to confront these enemies and share the truth with your audience. And you can funnel that righteous anger into helping people achieve the results you know are possible for them.” This one fits best especially if you have some life changing event – something that occurs that makes it easier to take action than sit on the sidelines any longer. or passion that could be channeled toward an enemy? This isn’t 100% essential. I’ve seen this one DOZENS of times in the financial field.
and learned exactly what makes good campaigns tick. Fair. You’ll still have to develop your other skills. Eventually the prices drop to a razor thin margin and only the biggest most cost conscious competitors survive (does Walmart ring a bell). Perhaps the affiliate has that super sized email list they’ve built over the past couple of years. 3. Being just another average Joe in a competitive business is a sucker’s game. 4.advantages to work from. You have advantages others don’t have. That’s why I told you to ask OTHERS what they rely on you for. Here are the five points to picking the right market for you: 1. Dump that false humility and start building a real business. Everyone claims you can make a lot of money as an affiliate. Does it fit my personality and business style? Will it be fun and work on my natural curiosity? Can I add additional value to others? Have others already proven it to be a profitable business model? Page 27 Free Internet Lifestyle Audio: http://www. Or maybe they’re an seo guru who knows all the latest tricks to get their site to the top of the search engines. Or perhaps you simply use that strong story as your advantage. Look at affiliate marketing as an example here. but you’re ahead in the game from day one. This really all comes back to the core question…what’s your advantage? What’s Your Advantage? I don’t like entering any market where I don’t have an advantage.MyMarketingCoach. equal completion simply results in everyone being turned into a commodity and the prices start dropping. Picking a market you have a strong story in gives you that advantage from the beginning. You may say that you don’t have an advantage. You’re unique. 2. but take a step back. Look at the top affiliates out there. Or perhaps they dug into Google Adwords or other forms of paid advertising. and you can make use of those talents. They were skills developed over time they turned into an advantage. NONE of the above occurs overnight. They have an extreme advantage in some way…or they’ve developed an advantage over time (they developed the advantage before they had the income).com .
No matter how much time you put into research you don’t know enough. You’ll learn more once you put the techniques you know into practice. move forward.” You have to know what actions to take. Free Internet Lifestyle Audio: http://www. which we’ll cover in a few moments. But once you know the right actions. But nothing happens until the day you decide to get moving. Of clients I work with. That experience combined with finding out more about your market over time will help you make any necessary changes as you go. almost everyone of them is in at least two markets. Get started moving. Don’t wait. I don’t suggest you get the “perfect” site up from day one because you don’t know enough about your market. When you have all 5 YES’s. The market you start in isn’t always going to be the one you stay in.MyMarketingCoach. do it. That’s a key principle here. your ad copy. Do I have an advantage in the market such as a story? We’re looking for 5 YES answers to those questions. The fear everyone has is. For example. That’s OK. “What if I choose the wrong market?” My answer is SO WHAT? So what if you don’t choose the perfect market for you on the first try. And don’t worry about it yet.5. You’ll refine your design. “Just take action.com Page 28 . Don’t sit around wondering for years. Your site will change as you find out things about your visitors you didn’t know before. And it’s why people often use the cliché. and how your writing style as you go. and a couple of clients are in three or more markets. Don’t wonder. It’s only once you start moving in the market and corresponding with your visitors that you find out deeper and more relevant information. Get momentum moving in your business.
Free Internet Lifestyle Audio: http://www.com) will point back to your main site. I don’t want to go too deep into keyword research here as I cover that in depth in some of my products you can find over at http://www. We need to know what audience we’re after BECAUSE we’re going to use this keyword phrase in our domain name. get them on your list. and deeper training to both the free list and the product specials I offer.com. This means your own domain name. you may do so directly in some of your advertising.MyMarketingCoach. Weebly. make sure to get on the list. Wordpress. It’s not a large factor in seo. but having your primary keyword phrase in your domain name can help with overall ranking. It also lets your visitors know your site is what they’re looking for. If you’re not already a free subscriber to my list. Everything else you do will flow into this site.com Page 29 . and then promote anything else out of your site and your list. I provide a ton of free content. The bullseye keyword should become the center of the information you produce.com.com.mymarketingcoach. Instead you need to start with your own home base…your base of operations for the web that you OWN and control.com or Wordpress. This means your next step is keyword research. training videos. If you promote affiliate programs. But I’m not going to recommend you start with any other those. Any social media sites you participate in such as Facebook or Twitter will point back to this site (network with people on these sites but always pull them back to your site). Any other sites you put up (such as on Blogger.The Beginner’s Online Blueprint There are dozens of free sources for putting up websites or getting in front of customers such as Blogger. the majority of what you do will be to pull people back to your site.com. and so on.
Here are two free keyword tools.com In addition I’ll often use one more keyword tool called Google Wonder Wheel. Right there in the Google keyword tool you can see how competitive each of the terms is for Google Adwords. Along with all the other features.google.com/watch?v=Zcw3n8nOcNs My goal in choosing a bullseye phrase is that when I search that one phrase on the Google keyword tool. and 3 scores.google. this allows you to view the Pagerank of sites you visit. Does this keyword phrase give a good description of what I want to talk about? In addition. Do a search in Google for the primary keyword phrase you’re considering for your domain name and business. 2. I like to look at the competition for these terms. You’re going to have to narrow down your focus to a tighter niche as you’re competing with companies that probably have much bigger budgets than you and it’s simply not worth the time.com Page 30 . Google Keyword Tool: https://adwords. I find a majority of the subjects I want to cover in the keyword results that come up…both the related keywords and the “additional keywords to consider” that come up at the bottom of the page.com/select/KeywordToolExternal Wordtracker Free Tool: http://freekeywords. good luck. We’re talking about going for free search engine rankings. A couple of 4’s and 5’s means you’re going to have a lot more work cut out for you (and if you’re a new domain name it may take at least 6 months to a year to stand a shot at top rankings under this primary term).youtube. You can see a video of me demonstrating this tool here: http://www.MyMarketingCoach. Download the free Google toolbar at http://www.wordtracker.com/toolbar/ (that page should direct you to the correct version for your browser). Visit the top 3 to 5 sites. then it’s going to be easy to rank under this term. If you’re seeing all 6’s and higher. Free Internet Lifestyle Audio: http://www. but we’re not talking about Adwords right now. What page rank do they have (it’s a little green bar about halfway across the Google toolbar and it would show anywhere from 0 to 10 as the score)? If you only see 1.
It’s so much easier to work with than normal HTML pages.mylowcostdomains. A good little lesson I learned from that is to RESERVE your own name (and your business name) if they’re available. The basic design of your site will be referred to as a theme.Domain Name & Web Hosting Now choose your domain name. you’ll own it for when you do. Your priority is the . Even if you don’t setup a site on your own name today.com.com which is one of the lowest priced hosts I’ve seen (along with having excellent customer support). Most of the short domain names are long gone so I’ll often try little prefixes on the domain name such as “my” and “the.theterrydean. Spend some time at the free theme directory: http://wordpress.com/ Free Internet Lifestyle Audio: http://www. but you won’t have that problem starting out. So while the other domain extensions can be used.” For example TerryDean. That’s what everyone thinks of when they type in a domain name. and fits your business. I highly recommend you install a Wordpress blog on your site. This will allow you to manage all the content on your site.premiumwp. Eventually you may generate too much traffic for a shared host and have to transfer over to a virtual private server or a dedicated server of your own.com was already taken so I own http://www. you will lose a small portion of your traffic over to the . You have your domain name and web host. There are a lot of good places to reserve your domain name. is easy to remember and spell.com name if someone else owns it. You’re looking for a domain name that has your keyword phrases in it. Now you need to setup your website. If you’re just starting out. you should go with a shared hosting plan.org/extend/themes/ Then review some of the premium options (generally a premium theme can be purchased for $19.com Page 31 . I recommend http://www.mylowcostwebhost. Put in one of your ideas for a domain name and let it give you additional possible suggestions.com name.MyMarketingCoach. but I just use http://www.com.95 up to $100): http://www. and there are thousands of themes – both free and premium.
studiopress. By going through a design service like http://www. For example. And you don’t want to spend that custom theme price upfront and then have to change it a few months down the road.com you can have dozens of designers competing to design a new theme for your site. It’s hard to decide exactly what you want until you’ve been producing content for a while and get more experience with your audience.99designs. Free Internet Lifestyle Audio: http://www. As your business grows and budget allows you can also have a custom theme designed for your site.com.Less people will be using the premium themes of course and they often have much better options built into them. I have a Pro Plus All-Theme membership to http://www.com Page 32 . The only reason I’m not recommending this for you starting out is because you will better establish your site direction as time goes on.MyMarketingCoach. A free theme or even a premium theme is much better for getting started. I’d consider their individual themes worth the price just because of the additional training videos and support they provide to all their theme owners.
Guess where you link back to from your Twitter bio? That’s right. Once you’ve decided on a unique message to provide your audience with. you then extend outward to every traffic source – pulling them back to your main site. You correspond with others on Facebook but the goal of your posts and contact is to get people OFF Facebook and back to your core site. As we post videos to Youtube we’ll also embed these videos into our main blog site. You decide to grow your followers on Twitter. your main website you’re building now.Your Home On the Web This website is your home base. the very first element in the description on every single one of our videos will be a link back to our main site. I’d rather have one email subscriber who regularly reads items at my main site than 10 facebook fans or Twitter followers. The same is true on your Facebook fan page. Part of your game plan for market domination is to expand your message into as many different sources as possible. This means we will take advantage of the traffic on Youtube (Youtube gets more searches than any other search engine other than Google).MyMarketingCoach. This means your posts on your site become teasers to pull more of your audience over. Your goal in social media is to participate and PULL people back to your main site. Take a look at the graphic on the next page. Free Internet Lifestyle Audio: http://www. In addition. What links will you provide in your regular tweets? I’m sure you’ll link to other people’s sites and content. but you’ll also tweet your blog posts and keep pushing people back to your primary site. Everything else you do will flow back into this site. From your main site you push them heavily to join your email list and then you make your offers from here.com Page 33 . It gives you a basic understanding of the plan we’re following to dominate our market.
MyMarketingCoach.Free Internet Lifestyle Audio: http://www.com Page 34 .
com is an example of a minisite.theterrydean. you have competition.com Page 35 . why am I asking you to create more of an authority site? It’s simple really. Where a “blog” type site may do extremely well and get 10% of their visitors to subscribe to their list. Search traffic is a key element of my overall traffic plan. So attention and trust are now the commodities you trade in. their email address. but there are also more prospects than ever before (so don’t get worried that you have competition). 30%. You grab people’s attention by providing them the information they’re looking for and you do in an entertaining manner (using true stories of your experience or those around you is an excellent way to add value and quality to your content).com. a minisite like this can often get 20%. http://www. or their money? Free Internet Lifestyle Audio: http://www. And the hardest problem we have to overcome is a lack of attention. And their biggest problem is TRUSTING who to listen to. But you’ve also got to overcome that second hurdle – trust. Social media is constantly growing. or even 50% of the visitors to subscribe to the list (depending on the traffic source of course). Here I’m simply trying to get you to join my email list. There is more competition for your prospect’s attention than ever before. These types of minisites have the best conversion rate possible. Join the list or leave. “minisite?” A minisite is a simple website that often simply sells one product. You’ll often see a popover or slide in type ad offering the option to join an email list. No matter what market you’re in. For example. The majority of these people don’t come along looking for more stuff to buy. Why should they trust you with their attention. So this gives people a secondary option if they’re not prepared to buy the product.MyMarketingCoach. That’s the only option you’re given. They come online looking for information. They want to research the subject – and often confirm the right choice of what to buy.monthlymentorclub. You either purchase that product or you leave. You can also see another example of a minisite at http://www. I sell one product on the site. The internet is changing.Authority Sites Versus Minisites Have you ever heard the term. So if minisites do so well for both generating subscribers and making sales.
In addition. but the truth is that many people do. my background. All of my paid ads are much more effective when Free Internet Lifestyle Audio: http://www. testimonials.This is based off the credibility you build around your business and website. I still use minisites. Your content rich authority website is the way you demonstrate your expertise online. I’ll have them drive visitors to a minisite that goes for the product sale with no other distractions. Note: I tested running paid ads on both PPC and other other blogs to send visitors directly to the main page of my blog. In recent tests over the past year the design of the website has the ability to increase sales by 50% to 100%. you can build trust by showing a site full of content demonstrating your expertise. I’ll send the visitors to a minisite landing page. and you saw me link to a couple above. What is one of the best ways to be perceived as an expert? Write a book. This credibility can be built a multitude of different ways from showing a picture of you with your family (or your pets) to talking about your experience or your degrees. In other words. This is different than just a few years ago. You can’t judge a website by its design.com.” And they’re right. So when I have an affiliate promote my product. It doesn’t have to be fancy and it doesn’t have to be expensive. This was NOT worth the cost. And that’s with very well written sales copy.theterrydean. A book cover makes the sale or loses it. simple to use. But the volume of content on my website also demonstrates it along with the design of the site. you’re the expert. Showing testimonials from satisfied customers is another way.MyMarketingCoach. I tested this years ago and the design of the website made little to no difference. you can’t judge it. But it does have to be clean. They work the best for conversion. and experience demonstrates my expertise. “You can’t judge a book by its cover. but people do…just like book covers. I don’t want any distractions for my paid visitors. People say. and demonstrate your expertise in the subject.com Page 36 . If you’ve written the book on the subject. So they always go to a minisite with one purpose whether it’s on my main domain or on a separate address like http://www. If I run PAID advertising. it is still focused on one goal. The same is true of your design today. Giving your full contact information builds that trust.
They lose money the first two weeks so they try free article marketing. Quit it. You create or link to multiple different products. The Power of Focus The #1 reason for the failure of beginners is a lack of focus. They’re not getting any buyers through their free articles. It’s my main site that has other sites referring traffic into it. I have a couple of clients who were in more than a dozen different markets. It’s my main site that people link to in their social media posts. It’s my main site that ranks well on the search engines.driven directly to a landing page designed specifically for that goal (generating a new subscriber or making a low cost product sale). BUT the majority of links I’m building…go right to the main authority site (probably 80%). You don’t make just one sale to your visitors. What do I mean by building deep? I mean you don’t rely on just one product. They jump here and there with their ideas. Instead of having multiple different minisites you’re trying to drive traffic to. They found over time that it was too difficult to keep up and work on all these different businesses at once. You have to build DEEP not wide in your business.MyMarketingCoach. you focus your Free Internet Lifestyle Audio: http://www. They found it MUCH MORE profitable to go DEEP in just a couple of businesses. You’ll see me use links to these other sites in social media sources at times. so they jump somewhere else.com Page 37 . They try building a list for a couple of weeks. You sell multiple items. It’s not fast enough so they change to PPC advertising.
It’s number one goal is to build your email list. It’s all about focus. an email subscriber is worth at least 10 times as much to me as a follower on social media sites. As I mentioned.com Page 38 . You could divide your attention and try to drive traffic to 10 different sites. Build a large audience here at the main site and use that to promote everything else you offer. Then you use that home base to promote all your other products/services (which may be on minisites). Look back at the chart I showed you a few pages ago. Or you can focus your primary goal as building traffic to your authority site and then promote these different products from your main site. Your main authority site has two goals. I can post banners on my main site for the other products I offer.MyMarketingCoach. I also mix in links to my products/services right into my posts. You’ll find that 75%+ of the posts on my blog link over to at least one of my offers. Free Internet Lifestyle Audio: http://www. Let’s say you have 10 products or affiliate programs you want to promote.core attention on your main authority site. So what do you think my goal is on those social media sites? ☺ My second goal on my main authority site is to send visitors over to the other products I offer.
In addition. I looked at the current top listings and I see VISA and Mastercard along with a site called Creditcards.000 much lower volume phrases that give you a couple of searches each month…and a large number of phrases giving you a few hundred searches per month.” When you look at phrases like this. What is a long-tail phrase? They are those 3 or 4 word phrases (possibly even longer) which are much easier to rank for. A longtail phrase is “credit cards for people with bad credit” or “credit cards for college students. Notice that I didn’t say it was easy.com (that is some nice positioning for that site). All these “less popular” terms BEAT the one or two big keyword phrases over time…and they all surround the core subject you choose for your site. That “big keyword phrase” might give you several thousand visitors per month.MyMarketingCoach. Let’s take “credit card” for example. Instead the traffic comes in from thousands of search terms with much lower search numbers. How in the world will they produce enough content for their site? It’s simple once you put together a system. Go back to your keyword research tools…the Google keyword tool and the Wordtracker tool. What’s your chance of ranking well for that term? Not very good. but it is simple. There is a lot of work involved.Your Writing Blueprint The reason most people don’t start an authority site (personally I use Wordpress blogging software to produce regular content) is because they believe they don’t have anything to say. Here’s a little secret to search engine positioning that almost no one talks about. make use of the Google Wonder Wheel. Watch this video showing how to use the wonder wheel to come up with content ideas: http://www. I just checked the Google keyword tool and there are over 20 million searches a month for those words. The majority of traffic at your site from the free search engines doesn’t normally come in from one or two big phrases. they have a Free Internet Lifestyle Audio: http://www.org/wonder-wheel-for-new-content-ideas/ What you’re going to do with all these tools is find a series of long tail keyword phrases to write your posts about. but there could easily be 5.com Page 39 .terrydean..without all the super-serious competition.
They could be young or old…live in the US or Zimbabwe. If you sell information products.” “dog training DVD. it’s much easier to write these articles because you know exactly who you’re writing to. and shipping. Some great terms to look for in your longtail results are words like order.” Here’s a couple I didn’t mention above that are obviously people looking to buy: “Dog training tools. shop. The longer the search phrase. The first advantage is if you choose wisely you have a shot of ranking for these terms when you don’t have a chance going for the major phrase “credit card.” “dog training supplies. You don’t know anything about them. For example.” In addition. the more targeted the customer is…and the closer they are to a buying decision (in most cases).com Page 40 .” and “dog training products. add to that list words like ebook. under “dog training” I find “dog training book. Simply consider what your customers would be searching for as they get closer and closer to making their buying decision. CD.” and “dog training video. Who is searching for “credit card?” It could be anyone. compare. almost any business you’re in is going to have a series of words buyers start adding into their searches. In fact.MyMarketingCoach. Use all the tools listed above to come up Free Internet Lifestyle Audio: http://www.” Your goal right now is to search and find 50 to 100 longtail search phrases to talk about on your blog. online. The average searcher starts very general in their search phrases.” “dog training equipment. DVD. buy. and coaching. reviews.much lower number of searches. book. delivery. BUT there are some big advantages to these types of terms. But what do we know about “credit cards for college students?” A good way to come up with the long tail phrases is to add “buyer” keywords to your searches. but they refine their search to more and more specific till they find what they’re looking for.
If you wrote 6 days a week. FAQ – answer frequently asked questions you see in forums.com Page 41 . books. The basic system for writing I use is to think of a story or illustration to base the post off of (to grab attention and hold the readers interest) and then I’ll often break it into several points on the subject as you come to the end. in blog comments. but you’ll get faster. Eventually you’ll get it down to just 15 to 20 minutes per post. It might even take you an hour or more to write a 500 word post. Free Internet Lifestyle Audio: http://www. Definitions – What terms do people not understand in your market? Break them up and write a post about each. It will be a struggle the first few times you sit down to write your post for the day. If you hate writing. you have several options as well. You can hire an outsourced writer to do your writing for you. or software programs by name). Here are a few more ways to search and think about what you’re going to write about. it’s time to get to work.with these phrases. Personally I really love the Google Wonder Wheel for this purpose as it is “mindmap style” to help you come up with all kinds of variations. Give yourself a goal of at least one new post a day for the first 90 days. Or you could even create videos using a webcam or screen recording program instead of doing full articles. You can purchase private label rights content and have it edited (never use it word for word). Review products in your market (specific products.MyMarketingCoach. Or you can buy a voice recognition program like Dragon Naturally speaking to speak out your articles instead of typing them. that’s over 70 longtail search terms you’re going after. Type the words “How to…” into the Google search box along with a keyword from your market to see what suggestions come up. or in searches Current news – What is being discussed in the news or on TV in your industry right now? What’s hot you can cover? Become a Content Monster Once you create your list of 50 to 100 ideas. Make sure to put the search phrase in the title of the post and use it at least once in the article itself.
Whatever fits your personality and your budget.terrydean. Links are the key element today. then don’t do it. Send out press releases. Hire someone to set you up with profiles on hundreds of forums. The way they vote for you is by linking to your site using “anchor text” that has your keyword phrase in it. Anchor text simply means that when they link to me at http://www. Use one of the other options…and concentrate on building your business. you also need to do the next step.com Page 42 . Submit videos out to all the video sharing sites. The ability to persuade and sell your products/services is really the “ultimate” skill that will drive your business.It’s your choice. content still isn’t king. you need other sites “voting” for you. Post to forums. Internet business is the anchor text there. Post relevant comments on other people’s blogs. How you generate those links is not part of this free report. The site with the most high quality votes is the one who usually ranks at the top. And this is just getting warmed up. You need incoming links and traffic. Remember this is all about your lifestyle. In addition to producing your post of the day. If you want your site to rank higher on the search engines. they link to me using “anchor text” like this: internet business. Find someone who knows how to sell…and they can write their own ticket. it is another vote for my site as being about the subject “internet business. Then generate incoming links to that post. Post answers on Yahoo answers (and the other answer sites). Some quick possibilities is to write and submit out an article linking back to each of these posts. “Content is king. Trade links with other sites.MyMarketingCoach. If your site links to me using that text. Content isn’t really king. Bookmark the post on some of the do-follow social bookmarking sites. But in traffic generation. You’ve probably heard the statement.org.” Your goal each day is to write a post.” It’s a lie. Free Internet Lifestyle Audio: http://www. If you couldn’t imagine anything worse than sitting at your laptop writing articles for your site.
make sure you’re using the correct anchor text. No matter which method you’re using to get links to each of your new posts.com Page 43 . Free Internet Lifestyle Audio: http://www. The anchor text is the longtail search term you’re trying to rank for. Note: Notice we want to generate incoming links to each new post – not just our primary domain name. Make it a goal of trying to get 5 new links to each piece of content you post to your site.There are a lot of ways to generate links to your site.MyMarketingCoach. Your goal is to generate traffic from the search engines from everything you write – not just the big keyword phrase you’re using on your primary domain name.
Instead you need to use Twitter as a tool to participate in conversations and pull people back to your site…your home base of business. So you’re building Twitter’s business instead of your own. Whose owns that site? Twitter does. And that means you need to pull those people off of Twitter and onto your site. Have you noticed how many of those courses are now being sold on Twitter? Good grief! It’s obviously something people desperately want. Why? Because all I saw was a bunch of hype occurring on them along with people wasting their entire day on these sites. Then share cross promote ALL your different web 2. I’ve seen people on Twitter who build lists of 30. It’s not yours. If you spend all day producing content for Twitter. yet they’ve never sold anything except their Twitter course on how to build 30. It’s there’s.Footprints All Over the Web Instead of producing incredible content for all these other Web 2.com. Personally I’m not interested in just having a bunch of followers. Think about it this way. For quite a while I resisted any use of the social media sites. who’s business are you building? I’ll give you a hint. you’ll link back to your main site. Free Internet Lifestyle Audio: http://www. Each time you do a video (and doing videos is really easy now with pocket cameras like a Flip HD that costs under $200).000 followers. This means each time you post on your main site you add a link to it over on Twitter and Facebook.0 sites back with your main site. I hate wasting time and money…so I ruthlessly test everything in my business.com Page 44 .000 followers.0 sites like Blogger.MyMarketingCoach. I want to turn that time spent into income for my business.com and Twitter. I don’t want to waste a minute on unproductive activities or continue any advertising which isn’t producing a healthy return. concentrate instead first on your own site.
but some will be about it). Obviously all your comments won’t be about the article you wrote (that would just annoy your readers. Rule #2: Your goal on these sites is to participate in the conversion (reply to others and get involved in ongoing discussions) while subtlety pulling people back to your site. Produce content for yourself first – then participate in the social media sites as secondary sources. It addition you can “quote” some of your best ideas and share those in “sound bytes” on these sites instead of sitting there trying to come up with witty things to say. After you’ve produced daily content for the next 3 months you can pull back a little and produce less if you want. Each morning your FIRST priority is getting that content done for the day. There are several rules to using social media to your best advantage: Rule #1: Your site has priority. And there is another point here. For example. Keep it up. Your site will continue to grow even if you drop to only once or twice a week. NOW your head is full of ideas you can share on Twitter. set yourself to one hour a day for these sites. on Facebook. Rule #4: Share sound bytes on these other sites – some of the best quotes and pieces of information from your own website to tease them over. and other sites LINKING back to your content for the day. Then you go into the other sites you participate in armed with this already finished bait to use to pull people in. Don’t make that same mistake. There are tens of thousands of people out there working their butts off to build these sites instead of building their own. Don’t leave Tweetdeck or any other tool open all day bugging you while you do other work.MyMarketingCoach. Free Internet Lifestyle Audio: http://www. After you produce the content for your site. Build your list. but you may have already established the habit of daily content production. Rule #3: Give yourself a set time period to participate in these sites. Basically you produced your BAIT first. Build your audience.It’s the same with all the other social media sites. That’s OK too.com Page 45 . Make sales for whatever you offer (your own products and services or affiliate products).
You’re building an audience that knows. and trusts you. Then with our email list we’re going for the sale. Do you see the progression going on here? We meet people on sites such as Facebook and Twitter. you’ve probably already heard the saying. to turn them into customers. The best asset in your business is your BUYERS list…those who have purchased from you.com Page 46 .MyMarketingCoach.Build Your Email List So far we have you writing daily and generating incoming links. Of course you can and will make sales anywhere in that process. likes. The next best thing is your subscriber list…those who trust you enough to share their email address with you and read what you have to say. They visit our site where our goal is to get them on our email list. Even if you’ve only been online for a short period of time. We continually post good sound bytes of content to get them to our site. They follow us there.” That isn’t entirely true. I’ve seen some business owners with very large lists who had trouble turning them into income. Our goal is to turn as many of these subscribers into buyers. Someone may see your post on Twitter and immediately jump in to buy your product or service. But that is not where the majority of your sales will Free Internet Lifestyle Audio: http://www. because the money is really in the relationship with a list. “The money is in the list. How are we going to turn all this traffic into income? Your first goal at your site is to turn your visitors into subscribers. In addition you’re participating on several of the social media sites. and I’ve also seen tiny little lists of just a few hundred subscribers who could earn several thousand dollars from a single mailing.
Make sure your subscribe box is very visible on every page of your site (notice how if you visit any of my content it shows up on the top right). I’d much rather turn you into a buyer as soon as possible so I make you a great offer right out of the gate. We could even go deeper than customers to where you have your hyperresponsive customers who buy everything you have to offer (you’ll find 80% of your profits are generated by a small 20% minority of your best customers). These messages point back at a Free Internet Lifestyle Audio: http://www. Our first priority on our website is to get people to join our email list. you’ll receive your free gift by email. If you’re not already on my list. I give an audio interview about living the Internet lifestyle when you subscribe to my list…it’s the next step up from this free report and I share more in depth information on this system and how I profit from it.mymarketingcoach.come from. This may mean focusing your home page on getting people to subscribe like I do at the link above. For example.com You also want to post this free offer in multiple ways on your main site.MyMarketingCoach. It’s obvious the primary goal at my site is to get you to subscribe to my list. Once you’re on my list. grab it here: http://www. This is because of the VALUE of having a buyer’s list being so much greater than just free subscribers.com Page 47 . Nobody is sitting around thinking. “I sure wish I could get on another email list. I also use an ad that slides in for my list to get you to subscribe. Immediately after you subscribe to my list I make you an offer to purchase one of my lead generation products. Along those lines we always provide them with some kind of gift to get them to join.” What they are excited about is when you offer them some kind of benefit rich gift. It’s basically a funnel where you’re pulling people from one level of relationship to the next. You will also receive a series of automated followup messages over the first couple of weeks you’re a subscriber.
com Page 48 . The only thing I might change is the subject line. and more. If running a list sounds difficult. don’t worry. sales. Many could do well mailing 5 times a week. Here’s a quick tip to make the content flow easier. After this initial period you’ll also receive regular messages from me several times a week. All those email messages you send out to your list can also be turned into the blog posts on your site. That’s the key principle here. Today there is such easy software to make all the above possible. but they often have trouble coming up with that volume. Notice I didn’t say you had to mail that often to be successful. The clients I have with the highest incomes from their list mail on average 3 to 4 times per week. I have other clients who only mail once or twice a week. They never provide you with any value. You can get double duty from them.MyMarketingCoach. The two companies I Free Internet Lifestyle Audio: http://www. These messages follow my model of giving you good quality information you can immediately use along with making special offers of my best products to help you progress faster. Too many people have simply turned their email lists into one sales offer after another. Basically I’m providing you with information to help you catch up with where my other subscribers are at while building up our initial relationship with each other. Often I’ll use the EXACT same content for the email I send out and the post to my blog.lot of my past content to get you up to speed along with providing you resources and other tools to help you build your business. but do note that I said the MOST PROFITABLE clients were mailing more often. How often can you send out messages to your list? It all depends on how often you have good quality information to provide along with how interested your prospects are in the subject. and they’re simply burning out instead of building up their list. clickthroughs. The title on the blog is going to focus on a keyword phrase for the search engines while the subject line of the email will focus heavily on getting the readers curious enough to open the email. In addition this software allows you to track open rates. The more you mail. Are you surprised at how often you can mail out? Don’t be. That’s OK also. I provide you GOOD quality information you can use. the more you make…as long as you’re building that relationship with your subscribers.
Free Internet Lifestyle Audio: http://www.aweber.recommend to use for managing your email marketing are http://www. Aweber’s advantage is they are cheaper for smaller lists (under 500) and they have more tracking tools built into their autoresponder.com or http://www.com Page 49 . The advantage on Netofficetoolbox is they actually cost less for a larger list…and they allow you to also integrate your email marketing right into your shopping cart and affiliate program (all in one tool).com Either of them will do an excellent job.MyMarketingCoach.netofficetoolbox.
But you could offer anything else here as long as it is low risk and often lower cost to get that initial impulse sale. So where’s all the money? You can now earn multiple streams of income from this one flowing system. Profit Point #2: Ads for your own products on the website and to your email list. membership sites.).com Page 50 . CD of the month. etc. You could even make an offer for an affiliate product…even better if its an affiliate program that provides you with a monthly continuity income. membership site.Where’s the Beef? Up till now we’ve been constantly talking about your audience… because your audience leads to your income. etc. In my business this is always an information product I offer. make them a low cost offer to turn them into a customer. If you sell physical products. The best case scenario is if it is some type of continuity offer where you deliver something each money in exchange for a monthly fee (for example a print newsletter. DVDs. The majority of my clients sell some type of information products in their business such as books.MyMarketingCoach. You can run ads built right into your site (such as in the sidebar or beneath the posts) for your own products. Profit Point #1: After someone subscribes to your list. They just go much deeper in depth and provide people the exact step-by-step solutions they’re looking for to their desperate problems. Profit Point #3: Work promotions and offers into your content pieces for both your list and your website. Free Internet Lifestyle Audio: http://www. these could be advertised on your site and to your list as well. ebooks. These products flow right out of the content you’re normally creating for your site.
The first one is because its often quicker to get to a full-time income offering some kind of service than waiting to generate enough traffic to make affiliate or product sales. OK. I think the dream of most internet entprereneurs is fully passive income that comes in whether they’re working or not. Many people find themselves providing services such as writing. I find what I believe to be the best tool or resource for my readers. Why in the world would I dare suggest you trade your precious time for money by providing a service? There are 2 reasons. etc. Which one do you think is easier to generate fast…3 customers or 100? That’s right. Profit Point #5: Offer services to your visitors. blog setup. A writer doesn’t need 100 customers. but it’s all part of living the Internet Lifestyle. and then I see if they have an affiliate program available to me. and produce videos. people will not mind you including a few affiliate links. The 2 nd reason you may want to provide services is because you ENJOY doing them. once you’ve done the work to get good search engine rankings. If you have an affiliate program you’re promoting on your site.com Page 51 . video production. All you do is post their ad banners and let Google manage all your advertising while sending your share of the money. They may only need 3 to be successful if they generate a lot of business from each. web design. As long as you really are giving them the best solutions (not the most profitable for you).MyMarketingCoach. to pay the bills at first. Profit Point #4: Sell advertising. top sponsor ads in your emails. I know that’s a shocker.Notice how I’ve made several recommendations throughout this ebook? Many of those are affiliate links or links to my own products. traffic keeps coming in. This could be as simple as signing up for the Google Adsense program and posting their ad spots onto your website. edit. coaching. You can work these links right into your content. you keep generating sales without doing anything else. For example. They understand you need to make your business profitable. Maybe you LOVE to shoot. Why would you give that up and take on all the other hassles of running an effective business just to earn a little more income? If you only shoot videos Free Internet Lifestyle Audio: http://www. You can also sell banner ads to others on your site. and even have sponsored posts (where someone pays you to review their product or offer for your audience).
I find it FUN to work in all these different types of businesses.for yourself. I wouldn’t feel as fulfilled and enthusiastic about my business. Free Internet Lifestyle Audio: http://www.com Page 52 .MyMarketingCoach. I love being on the inside and seeing the test results from my techniques applied in each business. and more time doing everything else involved in the process. you’ll find yourself spending less time doing video. If I gave that up and only produced training materials for my customers. So you choose to offer a service to others of creating their online videos. The reason I choose to coach people to a more successful online business is because I enjoy it.
your investment grows on its own whether you’re watching it or not. Is what I’m doing today going to pay off one month in the future. you use that opportunity to invest more time in building your business. But don’t dismiss this material because you received it for free. “Only buy something that you'd be perfectly happy to hold if the market shut down for 10 years. For example. There is a ton of life changing info in here if you use it.com Page 53 . Since I look at my business as an investment. I see people misusing the social networks every day. Instead of building their own asset (their website and their list) they’re sending visitors DIRECTLY to the affiliate site. and even ten years in the future? Am I building equity in my business from my actions today? Rearranging your mindset to think like that is a total transformation from the “get rich mentality” so many try to force feed down your throat. I’m always thinking long-term. Unlike a job which pays you for 40 hours of work at the end of the week (or whatever pay period you’re on). when your business starts generating enough for you to go parttime on your job or even quit your job. It’s all I have room for here.MyMarketingCoach.” Warren Buffet That’s very wise advice from the world’s best investor. “The most powerful force in the universe is compound interest” Albert Einstein Compound interest in your business simply means that you use the opportunities that come to keep expanding your business. You reinvest the first money that comes in back into growing your business faster. What can I do today that will payoff for years into the future? Free Internet Lifestyle Audio: http://www.Where To Next? You’ll notice that I just covered a few of the basics in this report. I see the same from affiliate marketers. Look at your internet business just like you would a large financial investment. This means they’re not building an kind of long-term business for themselves. It is a large investment – often of your time which is your most valuable asset. In addition. They’re building a business for them instead of for themselves. one year in the future.
My goal here wasn’t to share with you every step and every tool (I’ve written thousands of pages of information and recorded hundreds of hours of video over the years to share each step). Your Marketing Coach. but my mistakes as well. In addition to what I’ve shared with you here.com Page 54 .Following the advice I’ve given you in this report is one of the ways you can invest wisely for the future. check out my main site at http://www. Have the patience to allow it to pay off for you…your lifestyle…and your family. They jump here and there. Overnight success stories take years to develop.com. It was to point you in the right direction and get you focused about how to use each tool available to you now. Basically you’ve been handed a bird’s eye view of how to build a successful business. Take this opportunity to join my list and take part in the free content I release on growing your internet lifestyle business each and every week. You just don’t always hear about everything leading up to the big success.MyMarketingCoach. At my site you can find products available to help you with each of these elements to building your business – from the initial website set-up to creating your own unique products to writing effective sales copy and participating in social media. The number one reason people don’t build a successful business is they get distracted. Then as your business grows. be willing to invest in materials to help you take each step to success. Terry Dean Free Internet Lifestyle Audio: http://www. That’s one element I’ve always prided myself on…sharing not just my successes. Follow it with daily steps. Thank you for taking your time to read through this report. all over everywhere without ever getting focused and following a longterm investment plan for their online business.mymarketingcoach. Develop the plan. I encourage you to go through it again and again until you understand all the concepts I’ve revealed here.
Being a workholic isn’t required…and it’s not even healthy.MyOwnWebMentor. This business was founded on three basic truths: . and he founded MyMarketingC oach.Who Is Terry Dean Terry Dean started his online business from scratch in 1996. overstressed. .mymarketingcoach.com/user/BusinessC oachTerry Twitter: http://www. and million dollar corporations. which is dedicated to coaching entrepreneurs in the 10 key principles of success in business and life. His original company and websites were sold in 2004. and not earning the kind of income they want in their business. If you haven’t already done so. our products/services.mymarketingcoach.com/TerryDean Free Internet Lifestyle Audio: http://www. please use our support system at: http://www.com/support Here are a few of our pages to check out: The Monthly Mentor C lub – http://www.MonthlyMentorC lub.com Youtube C hannel: http://www. He went from delivering pizzas for a living to building a million dollar Internet business promoted primarily through the Internet.youtube. These three facts were put together to develop our slogan. MyMarketingC oach. If you have any questions about MyMarketingC oach. LLC . was created in 2006 as a solution for entrepreneurs who are overworked.MyMarketingCoach. LLC . “Earn More.You can enjoy your business and your life. .You can have a profitable business.You can have free time to spend with your family.com One-On-One Consulting/Coaching – http://www. Work Less. Within a few years he was also consulting with home based businesses. LLC . then you’ve come to the right place. local companies.. It doesn’t have to be that way.com Page 55 . Enjoy Life!” Way too many business owners accept long hours and stressful work as the only way to make it.com. You can have a great income and have a full life as well. make sure to subscribe to our newsletter and pick up your free reports at http://www.twitter. or this website. If any of that describes you.