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Hitwise UK Online

Media Round-up

July 2008: TV - That’s what I’m blogging about!

Robin Goad
Research Director, Hitwise

Eva Stringleman
Research Analyst, Hitwise
Introduction

Welcome to the first issue of the Hitwise UK Online Media Round-up. The aim of this
report, which will be published monthly, is to provide timely and relevant data and
analysis of the online media landscape in the UK. The round-up will provide in-depth
analysis of the trends that matter to the news, media, entertainment, social
networking, blogging and online video industries. It will also provide a monthly
market overview and a snapshot of the new websites currently making waves in the
sector.

Table of contents

Section 1: Industry overview........................................................................3
UK Internet visits to key media categories..............................................................................3
Fast moving search terms (June vs. May 2008) ...................................................................3

Section 2: Fast Movers .................................................................................4
Freesat.co.uk ........................................................................................................................................4
Surf Newquay .......................................................................................................................................4
Facebook Developers.........................................................................................................................4
Itv.com Catch-up ................................................................................................................................4

Section 3: Top stories ...................................................................................5
Blog traffic reaches all time high..................................................................................................5
The Apprentice and BBC iPlayer ...................................................................................................6
22% increase in paid brand search following Google’s trademark changes..............7
UK house prices: searches and sales .........................................................................................9
TV spoilers and Digital Spy ...........................................................................................................10
Game cheats: GTA4, Mario Kart Wii and Halo 3..................................................................12

Section 4: Short Cuts..................................................................................14
McDonald's Fantasy Football most popular for Euro 2008 ..............................................14
Searches for 'ufo' take off as The National Archives release UFO files......................14
George Sampson more popular than Paul Potts..................................................................14
Searches for 'coldplay' skyrocket...............................................................................................14
Discovery Space Shuttle launch watched on Nasa.gov ....................................................14

Section 5: Appendix ...................................................................................15
Further Reading .................................................................................................................................15
The Impact of Social Networking in the UK...........................................................................15
Best Practice Guide for SEO: Using Hitwise for Content Development......................15
About Hitwise......................................................................................................................................15

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Section 1: Industry overview

Section 1: Industry overview

UK Internet visits to key media categories
Monthly Yearly
Category June, 2008 May, 2008 June, 2007
change Change
Social Networking and Forums 8.52% 8.62% -1.2% 7.26% 17.4%
News and Media 5.94% 5.63% 5.6% 4.69% 26.7%
Online Video 2.25% 2.40% -6.3% 1.12% 101.3%
Print 1.96% 1.70% 15.2% 1.29% 52.1%
Blogs and Personal Websites 1.24% 1.09% 13.8% 0.68% 81.4%
Community Directories and Guides 0.33% 0.31% 6.4% 0.33% -1.9%

*Based on market share of UK Internet visits within All Categories.

• Online Video was the fastest growing category in June, year-on-year. The
combined .com & .co.uk properties of YouTube accounted for 73.86% of UK
Internet visits to the category.
• Social Networking and Forums is the largest of the six categories, capturing
one in 12 UK Internet visits online during June. June was the first month since
January this year that the category hasn’t grown, which is due to a seasonal
fall in traffic as students finish their university terms.
• Community Directories & Guides increased by 6.4% from May to June but saw
an overall decline year-on-year.
• Traffic to the Blogs & Personal Websites has increased by 81.4% year-on-
year. UK Internet visits to the sector from the 55+ age group have increased
by 4.7% (accounting for 21% of visitors to the category) since June 2007,
overtaking visits from 18-24 year olds.

Spotlight on Online Video: Tudou.com is a Chinese video network that was
launched a couple of months before YouTube. It has been one of the fastest growing
websites in the Online Video category in the UK, and visits to the website trebled
between June 2007 and June 2008. With more video content appearing in the search
results of Google and the other search engines, an increasing amount of the online
video sector’s traffic now comes from search engines. One-third of visits to the
category in June were from Search Engines, an increase of 10% from June 2007.

Fast moving search terms (June vs. May 2008)
Community Directories and
Rank News and Media Print
Guides
1 george sampson foo fighters big brother
2 big brother 9 glastonbury bbc southwest homepage
3 glastonbury amazon caithness.org
4 fern britton "big brother 9" big brother winners
5 euro 2008 paypal www anglia news com uk
6 firefox 3 euro 2008 maitland your guide
7 ronaldo hbos rights issue george sampson
8 foo fighters yahoo mail lancashire evening telegraph
9 first day of summer 21 June david tennant aaron ramsey
10 bingo night live lee mcqueen bbc northampton
Online Video (custom
Rank Social Networking and Forums Blogs & Personal Websites
category)
1 adulthood singing in the rain big brother
2 first day of summer 21 June mint royale call of duty world at war
3 vizwoz kidulthood dr who
4 charles rennie mackintosh teeth trailer firefox 3
5 euro 2008 charles rennie mackintosh doctor who series 4
6 jonas brothers bbc iplayer eastenders euro 2008
7 glastonbury viva la vida katie price
8 boohoo hancock fern britton
9 escala davros liverpool transfer rumours
10 habbo us pork and beans dogsblog

*Based on the search terms sending traffic to each category that experienced the largest relative increase
in market share of searches between the 4 weeks ending 31 May 2008 and 28 June 2008.

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Section 2: Fast movers

Section 2: Fast Movers
Freesat.co.uk Surf Newquay

Visits to www.surfnewquay.co.uk doubled
Searches for 'freesat' increased by 21% during from April to June as people started
the week ending 3 May 2008, prior to the investigating surfing options for the summer.
launch of the BBC and ITV free satellite TV Search terms such as ‘surf report’ and ‘tide
offering. UK Internet visits to times’ spike over the summer, with nearly a
www.freesat.co.uk increased eleven-fold on quarter of the traffic going to local news and
Tuesday 7 May as the service was launched. information websites in coastal regions.
Searches for 'freesat from sky' also increased Websites in Hitwise’s Community Directories
off the back of the launch. and Guides category rely on similar local
information searches for a lot of their traffic.

Facebook Developers Itv.com Catch-up

Itv.com re-launched its TV catch up service
UK Internet visits to the Facebook Developer’s during May 2008. Visits to the website
website reached their highest ever level during immediately increased to capture 0.87% of
June 2008. 53% of visits to the site in June all visits to the Entertainment-Television
were from Facebook. The number two category during June 2008. The top searched
downstream site from Facebook Developers in for shows sending traffic to the site over the
May was Unite the Union, the union for four weeks ending 28 June were ‘britains got
manufacturing, technical and skilled talent’, ‘coronation street’ and ‘jeremy kyle’.
personnel.

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Section 3: Top stories

Section 3: Top stories
Blog traffic reaches all time high

UK Internet traffic to blogs has reached an all time high, although traditional
news and media sites still receive five times as many Internet visits.

UK Internet visits to weblogs reached an all time high during the week ending 7 June
2008. As the chart below illustrates, Blogs and Personal Websites accounted for
1.19% of all UK traffic, equivalent to one in every 84 internet visits.

Taking the slightly longer view and looking at the monthly data, the market share of
blogs has been increasing steadily over the last three years. In fact, UK internet
users’ appetite for content in general has been growing. Traffic to News and Media
sites has also increased over the same period, and these ‘traditional’ sites still receive
five times more traffic than blogs. However, when you look at growth rates, bloggers
are catching up: over the last 3 years UK Internet traffic to Hitwise’s Blogs and
Personal Websites category has increased by 208%, compared to 70% for News and
Media.
Another interesting fact is that the market share of blogs is greater in the UK than
the USA: 1.09% and 0.73% respectively in May.
The top 20 websites within the category includes a variety of sites, ranging from
gadgets to gossip. Blogger (www.blogger.com) is the most popular blogging platform,
while the appearance of MySpace Blog (blog.myspace.com) in the top 3 highlights the
importance of social networking blogs. Traditional media players also feature highly,
with BBC Blog Network (www.bbc.co.uk/blogs) and Guardian Unlimited Blogs
(blogs.guardian.co.uk) in the top 10.

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Section 3: Top stories

A significant number of the most read blogs in the UK are American, including gossip
website Perez Hilton (www.perezhilton.com) and gadget blog Engadget
(www.engadget.com). The table below, however, lists the top 10 British blogs in the
UK during May 2008. Five of the top 10 British blogs visited during May are run by
traditional media companies, while political blogger Guido Fawkes (www.order-
order.com) is the highest ranked independent UK blog on the list.

The range of content contained on blogs is nicely illustrated by the number of search
terms sending traffic to their way. For the 12 weeks ending June 7 there were
518,000 search terms sending traffic to the Blogs and Personal Websites, with the
highest ranked term (‘club penguin cheats’) accounting for just 0.39% of traffic.

Image search is also extremely important for blogs. After Google UK, Google UK
Image Search (images.google.co.uk) was the second largest individual source of
traffic to the sector in May, accounting for 6.24% of all upstream traffic. 7.85% of all
downstream traffic from Google UK Image Search went to blogs, making the category
the second largest destination of image search traffic after Social Networks and
Forums.

The Apprentice and BBC iPlayer

Hitwise clickstream data reveals that reality TV show The Apprentice sent
more traffic to BBC iplayer than any other TV program between April and
June.

The fourth series of the BBC TV show The Apprentice was the most popular season
yet, with the official homepage receiving more traffic than ever before. The peak in
traffic was experienced after the opening episode (March 26), with the final
generating the second highest number of visits. Weekly peaks occurred on
Wednesdays, when the main show and ‘The Apprentice: You’re Fired’ aftershow were
aired.

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Section 3: Top stories

With the announcement that there will be a fifth series in 2009, there clearly isn’t a
shortage of willing applications. The most visited website after the Apprentice
homepage on the day of the final (11 June) was a page set up by Fremantle Media
(apprentice.freemantlemedia.com) allowing prospective contestants to apply. The
Fremantle site received 16.8% of The Apprentice’s downstream traffic, while the
second largest recipient was BBC iPlayer (www.bbc.co.uk/iplayer) with 11.5%.

The iPlayer site has benefited significantly from The Apprentice, which was the
highest ranked BBC programme site sending traffic its way on the day of the final. In
addition, excluding variations on the words ‘BBC’ or ‘iPlayer’ ‘the apprentice’ was the
top search term sending traffic to the site for the 4 weeks ending June 7. Looking at
things on a weekly basis, as The Apprentice increased in popularity it has become the
top BBC programme page sending traffic to iPlayer. As the chart below illustrates, it
outperformed Doctor Who as well as other consistent sources of traffic such as
Eastenders and Cbeebies.

22% increase in paid brand search following Google’s
trademark changes

Following Google’s trademark changes, the top online brands in the UK
increased their spending on paid search for key brand terms in order to
avoid losing search traffic to competitors and affiliates.

The top online brands in the UK have significantly increased their spending on paid
brand search marketing following the changes to Google’s trademark policy on May 5.
Before Google’s changes took effect (4 weeks ending 12/04/2008), 9.2% of the
search traffic that the top 100 online brands in the UK received from their top brand

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Section 3: Top stories

term came via a paid listing on a search engine. However this figure went up to
11.2% - equivalent to an increase of 22% - during the first four weeks after the
changes took effect (4 weeks ending 31/05/2008).

Proportion of successful brand searches that are paid for
30%
26.6%

25%
22.3%

20% 18.4% 18.9% Pre-changes
16.2% Post-changes

15%
11.2% 11.3%
9.2%
10%

4.8% 4.7%
5%

0%
Overall Retail Travel Telecoms Banking

As the chart above illustrates, three of the four major industries that we analyzed
increased their rates of paid brand search. Most drastically, the top travel brands in
the UK increased their paid brand search rate from 18.4% to 26.6%, the largest
increase of any sector. The retail industry also saw a significant increase in paid
brand search activity, from 11.3% to 16.2%, despite a number of high profile
‘gentleman’s agreements’ amongst some of the largest names in the industry who
had agreed not to bid on each other’s brands terms. The telecoms industry also
experienced an increase, although there was a moderate decrease from 4.8% to
4.7% amongst the UK’s major banks.

When Google announced the changes, many assumed the amount of Internet search
traffic that brand owners receive from searches for their own trademarked brand
terms would decrease because competitors and affiliates could now bid on these
terms. Our own analysis, conducted in April, of the differences between the UK and
US markets seemed to point in that direction, as the top brands in the US receive
7.6% less traffic from their brands, on average, compared to the UK. In fact, there
was only a tiny decrease - from 91.8% to 91.3% - in traffic to brand owners’
websites from searches for their own brand names following the changes.

So, UK Internet users have stayed loyal to their favourite brands, but at what price to
the brand owners? It seems that the top brands in the UK have chosen to increase
paid search activity on their own brand terms rather than lose traffic to competitors
or affiliates. Of course, what happened during the first month may not be
representative of what will happen in the long term, and Hitwise will continue to
monitor these changes.

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Section 3: Top stories

UK house prices: searches and sales

Hitwise data reveals that there is a correlation between people’s search
habits and established economic indicators.

Research carried out by Hitwise in the USA identified a correlation between American
house searches and house sales. Searches for the term "homes for sale" were
compared with actual sales data from the American National Association of Realtors
(www.realtor.org), and found that there was a very close correlation. As you could
expect, thanks to the sub-prime crisis and the credit crunch, both sets of data are on
the decline in the USA.
A similar exercise was carried out using UK data, but rather than looking at house
sales volumes the report focused on prices. The chart below illustrates two sets of
data. The pink line, measured on the left axis, is the average UK house price, based
on the Nationwide House Price Index (www.nationwide.co.uk/hpi). The green line,
measured on the right axis, is the volume of UK Internet searches for the term ‘house
prices’.

UK house prices: searches vs. sales
£190,000 0.013%

Share of UK Internet searches
0.012%
Average UK house price

£185,000
(source: Nationwide)

0.011%

for 'house prices'
£180,000
0.010%
£175,000 0.009%

£170,000 0.008%
0.007%
£165,000
0.006%
£160,000
0.005%
£155,000 0.004%
Nov-05

Nov-06

Nov-07
May-05
Aug-05

Feb-06
May-06
Aug-06

Feb-07
May-07
Aug-07

Feb-08
May-08

Average UK house price Searches for 'house prices'

Broadly speaking, the two lines follow a similar pattern, although the search data
peaks and troughs a lot more than the house price data. It also starts to decline
earlier - from February 2007, compared with November 2007 for the actual house
prices. Of course, one reason for the lack of a clear correlation might be that British
people are just obsessed with house prices full stop. We search for them when
they’re increasing, hoping to make a quick buck (or wondering how we can afford to
get on the property ladder); but also when they’re declining, panicking about our
nest eggs (or trying to determine the right time to buy in a falling market).

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Section 3: Top stories

It is also important to understand why people are searching, and one good way of
doing this is to look at where they go after conducting a search. The chart below
illustrates the volume of searches for ‘house prices’ sending traffic to Business and
Finance websites – which includes both property and banking sites, and therefore
could be considered the optimists’ destination of choice – and News and Media sites,
arguably the pessimists’ preferred destination during a crisis.

UK Internet searches for 'house prices'

0.11% 0.011%
Business and Finance

Search term share of traffic to
Search term share of traffic to

0.010%
Business and Finance sites

0.10% News and Media
0.009%

News and Media sites
0.09% 0.008%
0.007%
0.08% 0.006%
0.07% 0.005%
0.004%
0.06% 0.003%
0.002%
0.05%
0.001%
0.04% 0.000%
23/12/2006
27/01/2007
03/03/2007
07/04/2007
12/05/2007
16/06/2007
21/07/2007
25/08/2007
29/09/2007
03/11/2007
08/12/2007
12/01/2008
16/02/2008
22/03/2008
26/04/2008
31/05/2008

4 rolling weeks

As you can see from the chart above, the amount of people searching for ‘house
prices’ and going to Business and Finance sites is on the decline, while the number
going to News and Media sites is on the increase. UK Internet searches for ‘house
price crash’ have also more than trebled over the last three years.

TV spoilers and Digital Spy

Internet searches for TV spoilers and the success of the Digital Spy forum
reveal a lucrative area of online content.

Anyone who uses Wikipedia or the Internet Movie Database (IMDB) frequently will be
used to the ‘spoiler warning’ notification when reading an entry on a book or film.
While notifications in these and similar websites are designed to help you avoid
spoilers, there are people who actively seek them out. The table below lists the top
search term suggestions for the term ‘spoilers’ over the 12 weeks ending 21 June,
and you can see that the most sought after are for soaps and other popular TV
programs: ‘hollyoaks spoilers’, ‘eastenders spoilers’, ‘lost spoilers’, ‘wwe spoilers’
(wrestling), ‘soap spoilers’, ‘doctor who spoilers’, ‘home and away spoilers’ and
‘coronation street spoilers’.

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Section 3: Top stories

Taking those top 3 shows, the popularity of spoilers became even clearer when we
looked at their search term suggestion reports. ‘hollyoaks spoilers’ is the most
popular term containing ‘hollyoaks’ aside from the basic term (6.4% of searches,
higher even than the popular term ‘hollyoaks babes’) as well as for ‘eastenders’
(2.3%), while it is the fourth for ‘lost’. One site in particular that picks up a lot of
traffic from spoiler-related searches is Digital Spy, the TV forum / news / technology
site. It is currently the second highest ranked site receiving traffic from the term
‘spoilers’.

The top 10 search terms sending traffic to Digital Spy over the 12 weeks ending 21
June show the site is very well optimized for TV related terms – it receives traffic
from almost 70,000 distinct terms, but less than 1% of this comes from paid search.

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Section 3: Top stories

In addition to covering television ‘content’, it also receives traffic from searches for
more technical matters, with ‘sky hd’ and ‘sky digital’ both appearing in its top 30
search terms. The success of Digital Spy, which has quadrupled its market share over
the last three years, nicely illustrates the benefits of successful SEO.

Game cheats: GTA4, Mario Kart Wii and Halo 3

Search data related to video games illustrates the online lifecycle of new
games releases.

Following the launch of two popular video games in 2008, Grand Theft Auto IV
(GTA4) and Nintendo's Mario Kart Wii, we noticed an interesting search pattern. As
you can see from the chart below, searches for the game itself peak during launch
week, while searches for game cheats take off a week later.

Looking a bit further back to the release of Halo 3, we can see that this pattern is
well established. The basic term ‘halo 3’ was the most popular and peaks during
launch week, as does ‘halo 3 review’. Again, ‘halo 3 cheats’ takes off a week after,
but the data shows the longevity of the three terms. While ‘halo 3 review’ drops off
the radar after just a few weeks, the volume of searches for ‘halo 3 cheats’ has
remained significant, occasionally almost catching up with searches for the basic term
‘halo 3’.

So, if game cheat searches are so popular, where are these searchers going? The
table below lists the top destinations over the last 4 weeks for people searching for
the terms ‘gta4’ and ‘gta4 cheats’, and as you can see, they are very different. Three

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Section 3: Top stories

in ten people searching for the basic game title are ending up at the official website
of Rockstar Games (the publisher of GT4), while a further 20% are ending up at a
popular fansite, www.gta4.net. Other popular destinations include Wikipedia and
YouTube, plus gaming sites and retailers such as Gamespot UK and Play.com.

Top 10 websites receiving traffic from key Grand
Theft Auto IV search terms, 4 weeks ending
15/05/2008

Share of
Search term: 'gta4'
visits
RockStar Games www.rockstargames.com 30.30%
Grand Theft Auto IV www.gta4.net 23.70%
Wikipedia www.wikipedia.org 5.36%
GTA4.TV www.gta4.tv 4.58%
Gamespot UK uk.gamespot.com 2.67%
YouTube www.youtube.com 2.53%
www.gta4land.com www.gta4land.com 2.38%
GameTrailers.com www.gametrailers.com 2.30%
Play.com play.com 2.27%
GTAforums.com www.gtaforums.com 1.52%

Share of
Search term: 'gta4 cheats'
visits
GTA IV Cheats www.gtaivcheats.net 26.70%
Cheat Genius www.cheatgenius.co.uk 25.20%
Grand Theft Auto IV www.gta4.net 9.81%
Gamespot UK uk.gamespot.com 8.19%
GameCheats www.gamecheats.eu 4.14%
Cheat Code Central www.cheatcc.com 2.56%
Blogger www.blogger.com 2.05%
www.gta4cheats.co.uk www.gta4cheats.co.uk 1.58%
Zango - Coporate corporate.zango.com 1.54%
GTA4.TV www.gta4.tv 1.54%

On the other hand, people searching for ‘gta4 cheats’ are much more likely to end up
at a specialist cheat site such as GTA IV Cheats or Cheat Genius, which combined
account for over half of all visits from the term. With the exception of Gamespot UK,
the sites receiving most traffic from the term ‘gta4’ do less well from ‘gta4 cheats’.
Interestingly, 99%+ of search traffic to the top 2 cheat sites comes from organic
rather than paid search, implying that this would be a good area to develop content
for search engine optimization (SEO). Paid search may not prove such a cost effective
option, however, as most of the people searching for cheats will have already
purchased the game.

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Section 4: Short cuts

Section 4: Short Cuts
McDonald's Fantasy Football most popular for Euro 2008
McDonalds Fantasy Football (en.fantasy.euro2008.uefa.com) was the most visited
Euro 2008 fantasy football site during the first week of Euro 2008. The website was
#2 in the Sports - Fantasy category, ahead of other popular Euro 2008 fantasy
football offerings, including those from free newspaper Metro, The Telegraph and
Yahoo! One in five downstream visits from the Euro 2008 UEFA site
(www.euro2008.uefa.com) was to McDonalds Fantasy Football.

Searches for 'ufo' take off as The National Archives release
UFO files
Internet searches for ‘ufo’ have increased by 267% since The National Archives
released “a wide range of UFO-related documents covering the years 1978–2002” on
May 14. The Sun newspaper captured the largest share in traffic (12.28%) for ‘ufo’
searches for the week ending May 17, while The National Archives site
(ufos.nationalarchives.gov.uk) ranked 8th with 2.71%. Other sites to receive traffic
from the search term ‘ufo’ included YouTube, Wikipedia, Google News UK, and the
rock band UFO’s homepage (www.ufo-music.info).

George Sampson more popular than Paul Potts
UK Internet users were more interested in the 2008 Britains Got Talent winner, 14
year old George Sampson, than the winner from the year before, opera singer Paul
Potts. Searches for 'george sampson' were four and a half times higher than searches
for 'paul potts' in 2007. One third of searches for 'george sampson' went to Bebo
over the four weeks ending June 14, as people viewed fan pages dedicated to the
young dancer.

Searches for 'coldplay' skyrocket
UK Internet searches for 'coldplay' increased 15-fold during the week ending 31 May
from the week before, as the band launched a new album and announced a world
tour. The band's official website www.coldplay.com was the second most visited
website in the Music-Bands & Artists category during the week ending 31 May, and
45% of downstream visits were to a ticketing website.

Discovery Space Shuttle launch watched on Nasa.gov
UK Internet visits to Nasa.gov tripled during the last week of May 2008, and the
website moved to #17 in the Education - Reference category from #72 the week
before. One in eight upstream visits to the site was from BBC News, as viewers
flocked to the site to watch the Discovery Space Shuttle launch on 31 May.

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Section 5: Appendix

Section 5: Appendix
Further Reading
To order a copy of these or any other Hitwise research reports, please contact your
Account Manager or email support@hitwise.com.

The Impact of Social Networking in the UK
Social networking cemented its status as a bona fide Internet phenomenon in 2007.
The question for businesses taking a long, hard look at this trend is whether its
growth is sustainable, and if so, how can it really support through-the-line
marketing?
This Experian-Hitwise report looks in detail at the key social networking learnings
from 2007, the trends that are most likely to play out in 2008, and the critical areas
that brands need to consider when developing their social media marketing
strategies. Key insights and in-depth analysis of the social networking environment in
the UK is provided by Robin Goad, Director of Research for Hitwise. Tony Mooney,
Managing Partner at Experian ClarityBlue, the specialist consulting division at
Experian Integrated Marketing, recommends the key areas to focus on in 2008 when
looking to capitalise on the opportunities social media marketing presents.

Best Practice Guide for SEO: Using Hitwise for Content Development
An effective search marketing campaign uses a number of different criteria such as
paid and organic search listings, inbound links and URL structure in order to
maximise visibility in front of consumers across search engines.
This research note is the first instalment in a series, which will provide practical steps
on how to use Hitwise tools and data for effective search marketing campaigns. It
looks at how marketers can use Hitwise to understand market trends and search
behaviour in order to develop relevant website content, which in turn will form the
basis of an effective paid and organic search strategy.

About Hitwise
Hitwise is the leading online competitive intelligence service. Only Hitwise provides its
1,500 clients around the world with daily insights on how their customers interact
with a broad range of competitive websites, and how their competitors use different
tactics to attract online customers.
Since 1997, Hitwise has pioneered a unique, network-based approach to Internet
measurement. Through relationships with ISPs around the world, Hitwise’s patented
methodology anonymously captures the online usage, search and conversion
behavior of 25 million Internet users. This unprecedented volume of Internet usage
data is seamlessly integrated into an easy to use, web-based service, designed to
help marketers better plan, implement and report on a range of online marketing
programs.
Hitwise, a subsidiary of Experian (FTS: EXPN) www.experiangroup.com operates in
the United States, United Kingdom, Australia, New Zealand, Hong Kong and
Singapore. More information about Hitwise is available at www.hitwise.com.
For up to date analysis of online trends, please visit the Hitwise Intelligence-Analyst
Weblogs at http://weblogs.hitwise.com and the Hitwise Data Center at
www.hitwise.com/datacenter.

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