c
c
c

c c

à


 
   


c
c 
c
c
c

à


cc !"c!##
$$c
 ð



c
c
c

ð
  
    
 K

ã


Maruti Suzuki India Ltd






 




 !"#$$ %&'(
)*''


 EXECUTIVE SUMMARY
In these competitive times the challenge is to keep inventing newer ways of doing
things to keep the customers in your fold. Over the last few years, the company
strengthened the existing practices and experimented with many new initiatives by
way of kaizens (continuous improvements) to delight its customers.

These initiatives ranged from product design and quality to network expansion,
and included new service programs to meet unsaid needs of customers.

The company has retained its competitive edge by offering high quality products.
In the field, the products are supported by rapidly expanding networks. The
company has diverse networks for new cars, spares, service, pre owned cars and so
on, and all of them were in expansion mode last year to enable the company get
closer to the customer.

Maruti Suzuki India Ltd. is one of India's leading four-wheeler automobile

manufacturers and the market leader in the car segment, both in terms of volume of
vehicles sold and revenue earned. Suzuki Motor Corporation of Japan holds a
majority stake in the company. It was the first company in India to mass-produce
and sell more than a million cars.
 c
c

cc
c

c

c


 cc
c
c
c
c
c
c
c
c
  
 c
cc

Maruti Suzuki India Ltd., formerly known as Maruti Udyog, is the one of the
oldest car manufacturers in India. Maruti Udyog¶s inception came in the country in
1981 under the provisions of the Indian Companies Act, 1956.

During this era, scooters or two-wheelers had a long waiting as industrial

production was low in numbers. There were only two car models in the name of
Indian car industry, Hindustan Ambassador and Fiat Padmini. Later, Maruti Suzuki
made a successful move with its ever running Maruti 800 in 1983. With the launch
of Maruti 80, Indian manufacturing and car industry saw a new dawn.

In 1984, Maruti launched Maruti Suzuki Omni. Though today, Maruti Suzuki
Omni has lost its importance in the growing car market, it was believed to be one
of the best passenger cars until the late 1990s. Even today, this car is found on
Indian roads but the sector has shifted from passenger cars to school vans.

The year 1985 celebrated a year of off-road vehicle with the launch of Maruti
Suzuki Gypsy. This is till date one of the bets SUV in India. Though the car has
been faded by even better SUVs like Mahindra Pajero, Mahindra Scorpio, and Tata
Safari, Maruti Suzuki Gypsy is still a hot time favourite for youngsters.

The year 1990 saw the launch of India¶s first contemporary sedan, Maruti 1000, a
car that many of us have not even heard about. In the year 1991, Maruti Suzuki
started cumulative indigenization of nearly about 65% of all its car models and
thereafter introduced Maruti Suzuki Zen in 1993.

The introduction of Zen was then followed by the launch of Maruti Suzuki Esteem
in 1994, Maruti Suzuki Baleno and Maruti Suzuki WagonR in 1999, and Maruti
Suzuki Alto in 2000. The company also launched another SUV in the Indian
market known as Maruti Suzuki Grand Vitara in 2003. This car was not successful
during that year and was phased out. Later in 2007, the company re-introduced the
new car with better features and engine technology. Maruti Suzuki Versa and
Maruti Suzuki Zen Estilo are an addition to Maruti cars but unfortunately were not
as successful as other in the list.

After these successful launches by Maruti Suzuki, a world strategic car model,
popularly known as Maruti Suzuki Swift, was introduced in 2005. This car is
available in both petrol and diesel version and is a big hit in the Indian car market.
Swift is as swift as its name and is winning hearts and applauds across the country.

This is the entire journey of Maruti Suzuki India since the time of its inception in
1981.

cc
c
Maruti Suzuki India Limited (MSIL, formerly known as Maruti Udyog Limited) is
a subsidiary of Suzuki Motor Corporation, Japan. MSIL has been the leader of the
Indian car market for over two and a half decades. The company has two
manufacturing facilities located at Gurgaon and Manesar, south of New Delhi,
India. Both the facilities have a combined capability to produce over a 1.2 million
(1,200,000) passenger car units annually.

The company plans to expand its manufacturing capacity to 1.75 million by 2013.
For this the company will be investing around Rs. 60 Billion (Rs 6,000 Crores)
over the period till 2013.

The company offers a wide range of cars across different segments. It offers 14
brands and over 150 variants - Maruti 800, people movers, Omni and Eeco,
international brands Alto, Alto-K10, A-star, WagonR, Swift, Ritz and Estilo, off-
roader Gypsy, SUV Grand Vitara, sedans SX4 and Swift DZire In an environment
friendly initiative, in August 2010 Maruti Suzuki introduced factory fitted CNG
option on 5 models across vehicle segments. These include Eeco, Alto, Estilo,
Wagon R and Sx4

In fiscal 2009-10 Maruti Suzuki became the only Indian company to manufacture
and sell One Million cars in a year. Maruti Suzuki has employee strength over
7,600 (as at end March 2010),

In 2009-10, the company sold a record 10,18,365 vehicles including 1,47,575 units
of exports. With this, at the end of March 2010, Maruti Suzuki had a market share
of 53.3 per cent of the Indian passenger car market (including C segment).
 cc