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What is Social Networking? Social networking is the grouping of individuals into specific groups, like small rural communities or a neighbourhood subdivision. Although social networking is achievable in person, especially in the workplace, universities, and high schools, it is most famous online. This is because unlike most high schools, colleges, or workplaces, the internet is filled with millions of individuals who are looking to meet other people, to gather and share first- hand information and experiences about any number of topics from golfing, gardening, developing friendships and professional alliances. There are two main types of social networking websites. The first type is often classified as traditional networking websites. These websites are websites that tend to have an open membership. An open membership means that anyone can join them. The second type is known as specialty social networking websites. Specialty social networking websites tend to focus on a particular topic or interest, such as online dating. Social network analysis views social relationships in terms of network theory consisting of nodes and ties. Nodes are the individual actors within the networks, and ties are the relationships between the actors. The resulting graph- based structures are often very complex. There can be many kinds of ties between the nodes. Research in a number of academic fields has shown that social networks operate on many levels, from families up to the level of nations, and play a critical role in determining the way problems are solved, organizations are run, and the degree to which individuals succeed in achieving their goals.

school. Another example of social networking website is twitter. Social networks are really useful for business purposes. help a business to get feedback on new products and . they can improve the customer images of the business. Twitter is a free social networking and microblogging service that enables its users to send and read messages known as tweets. Facebook is a social networking website that is operated and privately owned by Facebook. What is social networking website used for? Social networks can be in use for many things. An example of it is facebook. workplace. allow open access. While the service itself costs nothing to use. For example. In addition. They can also do much more. good and bad. whom the users have not kept in touch for so long. and update their private profiles to notify friends about themselves. Many of the aforesaid ways that they can be used are beneficial to companies. by default. users can join networks organised by city. and helping the users to re. Short Message Service (SMS) or external applications.based posts of up to 140 characters displayed on the author's profile page and sent to the author's subscribers who are known as followers. It is also a good way to keep in touch with friends. Tweets are text.connect with them. and region.2 Examples of Social Networking Websites There are many social networking websites used within and around the world. Inc. Senders can confine delivery to those in their circle of friends or. Users can send and receive tweets via the Twitter website. The website's name stems from the colloquial name of books given at the start of the academic year by university administrations with the intention of helping students to get to know each other better. Users can add friends and send them messages. accessing it through SMS may incur phone service provider fees.

mail. In addition. social network service usually means an individualcentred service whereas online community services are group. expertise or help before they ask for it. They remove many of the complexities of the offline world. . his/ her social links.centred. Although online community services are sometimes considered as a social network service in a broader sense. they can learn what their prospects are like and what they do not like.g. It is significantly cheaper to employ online social networking strategies than to pay for advertising. Connecting with prospects on a personal level builds trust and credibility. and instant messaging.3 services. they are often a very fun pastime. and a variety of additional services. That personal relationship the users gain when they connect with their potential customer is more valuable than what they would get had they advertised. allow for idea sharing and the creating dialog. A social network service focuses on building and reflecting of social networks or social relations among people.. Besides. e. Another advantage is credibility and trust.screen potential customers. When the users use social network. A social network service essentially consists of a representation of each user (often a profile).based. Advantages of Using Social Networks One of the benefits of using social networks is to lower costs. It is acceptable to promote their services when asked. and provides means for users to communicate over the internet. Online social networks are beneficial in many ways. such as e. who share interests and/ or activities. family and long lost college friends. help connect friends. they can pre. and allow people to network with others in order to find jobs. Most social network services are web. A general rule of thumb is to offer the users’ services.

wait for the opportunities to present themselves instead of forcing a situation. surprisingly. . and content sharing. When they socialise. Yet the vast majority of school districts have stringent rules against nearly all forms of social networking during the school day even though students and parents report few problem behaviours online. social networks help the users to connect with the people. more than 50 percent talk specifically about schoolwork. A new trend is emerging with social networks created to help its members with various physical and mental ailments. who know others. Social networks are also useful for educational purposes. Instead. they meet others. Social networks are also beginning to be adopted by healthcare professionals as a means to manage institutional knowledge. disseminate peer to peer knowledge and to highlight individual physicians and institutions. There are many reasons to employ social networking as a marketing tactic. their attempts could be considered spam. Moreover. educator professional development. Social networking relationships are supposed to benefit both parties.4 If they are not careful. The National School Boards Association reports that almost 60 percent of students who use social networking talk about education topics online and. whom they know. The role of social networks is especially of interest to pharmaceutical companies who spend approximately "32 percent of their marketing dollars" attempting to influence the opinion leaders of social networks. Social networks focus on supporting relationships between teachers and between teachers and their students are now used for learning. The advantage of using a dedicated medical social networking site is that all the members are screened against the state licensing board list of practitioners.

They also have a “people you may know” function that recommends possible contacts. It could also lead to danger. Unfortunately. review their address book and see who they know who is already on their network. To many. and the users are not guaranteed any results. Besides that. and this should be kept in mind when the users are deciding what and where to post. Furthermore. with their permission. so it is worth the time to provide complete information in your profiles assuming the users are comfortable with their privacy policies. The recommendations presented to the users are based on background data (schools attended. there are disadvantages as well. users can use the networks’ automated tools for finding people they know in facebook. this membership is worth the cost. Therefore. the internet has made it easy for individuals to claim to be someone. a lot of precautions need to be taken into consideration while using social networks. The networks have different audience demographics. and a lot of private information might be known among strangers. This should be done carefully. former jobs). who they are not. Some social networks have been hacked. . How to Use Social Networks Effectively? One of the ways to use social networks effectively is by using the networks judiciously. One of the main disadvantages is the cost of using the networks service especially on social network dating. there are a large number of safety concerns that could be considered disadvantages as well. but over time it could get quite expensive. The networks can.5 Disadvantages of Using Social Networks Although social networks have their advantages. and they provide to the networks. This is because most dating sites require a paid membership.

org/wiki/Social_network_service http://en.wikipedia.org/wiki/Facebook http://en.wikipedia.whatissocialnetworking.wikipedia.org/wiki/Social_network http://www.com/ .6 References http://en.

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