Professional Documents
Culture Documents
In fi42 the Westminster Reuiew examineda new comic periodical that had
'Committee
^pparentlybeenestablishedto meet the demandsof a recent of
Council for Education' launchedby the governmentfor improving meth-
ods of popular instruction. According to the reviewer,the editor of this
'all
new periodical had successfullyembraced the moral, scientific,philo-
sophical,political, poetical,and intellectualsubjects,requiring to be newly
adaptedto the wants of the age'.Adopting a more ausrererone, the reviewer
questionedwhether
9r
Comicj ournalism: Punch 9J
journal becameone of the most talked about and respecrable institutions
of British literature.'
More has been written about Punch than almost any orher periodical,
but little attention has been paid to its scientific conrent.l Only recendy
have scholarsbegun to appreciatethe complex representarionsof science
tn Punch.In particular,RichardAltick's magisterialaccountof Punch'sfirst
decadeillustrateshow faithfully it tracked majorscientific,engineering,and
medicaldevelopments,and how scientifictopicswere usedro com-.nt o1
non-scientific issues.In his generalstudy of Victorian satire and science
JamesParadishas surveyed Punch'sironic porrrayal of the increasinglyab-
stract fruits of scientific research.James Secord'sexploration of Prnc/t's
responseto the Wstiges{the lVatural History of Creation (t8++) helps us ro
understandthe periodical in the overlappingmetropolitan landscapesof
graphic journalism and scientific spectacle.Roy Porter'sstudy of medical
illustrationsshowsthat Punc/t'srepresentations of medicalpractitionersre-
flectednot only an individual artist'ssqylebut also a Victorian tradition of
'phenorypically
depicting doctors and physiognomic"lly rather as the pro-
fessionmight havewisheditself to havebeenseen'.Finally,my recentstudy
of Punch'sportrayalof technologicalsubjectsand its deploymentof techno-
logicalmetaphorshelpsus to understandthe embeddedness of engineering
and invention in Victorian political, social,and cultural discourses.4
For most historiansof sciencePuncb has been a handy sourcefor docu-
'popular'
menting reactionsto scientific topics of the d^y, ranging from
public health to new inventions.t They treat Punch as a passivemed-
iator, rather than an active mediilffi, of science.However, recent work on
the history/ of nineteenth-centuryprint culture suggeststhe importance
of understandtng Punch as an active producer of knowledg.. Thus in his
analysisof Punch's greatcontemporary, the lllusftated London lVews,Peter
Sinnema rightly urges us to treat any periodical as a 'singular discursive
practice,activein the production of truth(s), and engagedwith a complex
arrayof other discourses'.6 Studiesby Roy Porter Brian Maidmenr re-
"rd
inforce this argument by insisting that graphic prints always'represent'or
mediatehistorical events'through aestheticand gestural.orrr..rrion', and
JamesSecord'sVictorian Sensation(zooz) demonsrrareshow much pop-
ular perceptionsof controversialscientific claims owed ro the way i"ilt
claimswere representedin illustrated periodicals.TOf particular i-por-
tanceto this chapter is Janet Browne'srecent discussionof caric"tur., of
Darwin in Victorian comic periodicals.Browne concludeswith the com-
pelling suggestionthat these humorous portrayals 'are nor just a rrans-
parent medium of communication, not iust illustrations,but could be
94 Sciencein the lVineteenth-CenturyPeriodical
was nor immediate: indeed, during its first decade,the politically turbu-
lent r8,1os,it often looked back to those earliertraditions and articulated
its political and reformist missionsmost emphatically.By the mid-r8Ios,
however, this harsher marerial had largely disappearedand Punch had fully
acceptedits role as a respectablefamily comic paper, which it retained
throughout its mid- and late-Victorianzenith.
Thi change in rone is reflectedin the scientific material that Punch
carried. Compare, for example,how Punch dealt with scientific societies
in its earlyy."tr and in the early r87os.In the early r84os, it published a
streamof potent satireson the British Associationfor the Advancement of
Science the British and ForeignInstitute. Inde ed,Punch'sndicule of the
""d 'British
lamentableactivitiesofwhat it calledthe and ForeignDestitute' and
rtsad hominem swrpesat the Institute'sfounder, JamesSilk Buckingham,
embroiled it in fierce journalistic controversy.'iSome rwenry-sevenyears
later,Punchwriters and artistshad developedmuch more respectand even
admiration for scientificsocieties.Thus the r87r British Associationmeet-
irg prompted a lengthy poem in which comic descriptionsof \Tilliam
Thomson'spresidentialaddresswere balancedby a serious-tonedchallenge
to Tho-rom notion that terrestriallife originated in meteors.'6The tone
of the uisual representationsof scientific subjectsalso underwent a grad-
ual refinemenr. This transformation is powerfully shown when we con-
rrast the way medical practitionerswere portrayed by leadingPunch artists
of the early r84os and r86os. Representativeexamplesare John Leech's
r|4z caricature of a drunken medical student (fig. 4.2) and George Du
Maurier's 1865more boldly drawn and'realistic' cut of a woman physician
(fig. 1d which highlight the broader trend towards a more genteelvisual
humour.
tJnlike many of its rivalsand imitators in the competitivefield of comic
journalism, Puruchwas, from late 1842,backed by the highly successful
printers \7i11iamBradbury and FrederickEvans.Not only were Bradbury
and Evans innovators in woodcut techniques and steam printing, thus
enabling the rapid mass production of illustrated journals, but their
substantid capital also enabled contributors to experiment with the
periodical'scontent and format.'7 This flexibiliry enabledPunch to adapt
itself to the preoccupationsof a predominantly male, middle-class,and
merropolitan readership.Indeed, Punc/t'ssuccessowed much to the abiliry
of its contributors to make readerslaugh at themselves,an achievement
that dependedon the culture sharedberweenproducersand readers.Thus
they drew on a common experienceof, say,botanical specimencollecting
on holi d^y,and on a sharedknowledg.,via reportsin the Times,of quackery
Comicj ournalism: Punch IOI
The foregoing analysisof eventsat the Punch table shows how the cornic
journalistic goalsand interestsof the periodical'scontributors shapedthe
content of one article. This sectiontakesa much broader approachto the
question. It examinesbroad patterns in the scientific content of the first
thirty years of Punch and looks at the way in which these trends reflect
Punch contributors' preoccupationswith comedy,topicaliry,spectacle,the
vicissitudesof social,political, and cultural life, and the heroic, ingenious,
hypocritical, and corrupt aspectsof the Victorian landscape.This section
also identifies and analyzesthe locations of scientific material within the
periodical format of the leading Victorian comic journal. lJnlike many
'Puncht
other topics coveredrn Pwnch,suchas the long-running Essence
'Fine
of Parliament' or the regular Arts' articles that appearedin the early
r84os,there were no dedicatedscientificcolumns. Instead,scientific mat-
erial was spread over a wide vanety of literary and graphic genres, in-
cluding commentarieson scientificnews reportedelsewhere,spoof reports
on science,mock proceedingsof learnedsocieties,pseudonymousletters,
'cuts',
poems, songs,large and small burlesquesof seriahzedfiction and
stagedramas,illustratedvignettesand illuminated letters,jokes,puns, and
Comicf ournalism:Punch rot
'ephemera',
other column-filling and spoof advertisements(many of which
poked fun at the very kinds of new medical treatmentsand contraptions
that Punch advertisedon its wrappers)(fig. 4.4).
In Punch the news commentary was the most prevalent genre for dis-
'scientific'articles
cussingscience;of 6,zoo publishedduring the first three
decades,there were z,zoo news commentaries,compared with 7zo ca.-
toons, jzo comic poems,{oo mock letters,z6o spoof advertisements, and
r8o droil songs(all figuresbeing approximate).Scientifictopics rarely fea-
'large
tured in the weekly centrepiece- the cut' - and they were even less
likely to appearin such other covetedplacesason the title pagesof bound
volumes.Nonetheless,the foregoing figuresgive powerful support to the
argument that Punch'sscientificmaterial - like so much of its other con-
tent - was strongly dependenton what was being reported, displayed,or
'scientific'
gossipedabout elsewhere.A article alsooften combined literary
genres- for instance, Tvignetteillustration that prefaceda poetic paro dy,^
spoof news report that was followed by a pseudonymousletter, or a poem
'sci-
that was in fact a commentary on an actual item in a newspaper.Few
entific' articles tn Punc/t exrstedin isolation and were usually in dialogue
with articlesappearingin the sameor earlierissues,or with entirely separate
publications. For example,an rStt poem describingFaradaysanalysisof
the Thames water was positioned next to John Leech'slarge cut of Fara-
'Father
d^y confronting a gruesome Thames' emerging from his equally
'The
filthy river.a5Lessstraightforwardwas the r8i3 spoof prospectusfor
Locomotive Table Company'. This explainedthat following proof of 'the
faciliry with which Thblescan be moved by meansof a Company, through
merevolition, after the handsof the Compan)/havebeenplacedfor a short
time on the Thble',the'Company'believed it could'supersedeSteamEn-
'where
gines on Railways'by placing a table the engine is at present, in
'a
front of the train' and having certain number of the Directors of the
Company. . . seatedat a board in connexionwith it; which will insure that
additional guaranteeof saferyso much wanted on railroads'.46 The comedy
dependedon an explicit referenceto the motive force supposedlyexerted
'table-turning'-
by individuals participating in a practicemuch derided in
-
Punch but an implicit allusion to a John Leech cartoon published a few
weeksearlier,showing a proposedmethod of reducing railway accidents:
qving two railway company directors to the front of a steam locomotive
operatedby their frrm.a7
In general, Punch focusedon thosescientifictopics that its contributors
thought would entertain and provoke a resp..r"bl. male and merropoli-
tan readership.This audiencewasparticularlyawareof thoseareasof science
l -
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Figure 4.4. The wrappers of Punch for r4April 1849contain puffs for various medical
'Balsam
products including the Copaiba' patent organic capsulesfor remedying nausea
(in the left column), a textbook on hydropathy and an'Invisible Spine Supporter' (in the
middle column), and the'Pomade Depurative'for curing baldnessand the'Amandine'
hand-softening treatment (in the right column). Reproduced by permission of Richard
Noakes.
: Punch
Comici ournalism ro7
T'V7ISTING SC I E N T I F I C I{E\TS
Period.ical
Sciencein the lYineteenth-Century
1ro
item (usuaily from a named source)or quotations from another publica-
rion, contriburors to Punch qrptcallyaddedexpressions of anger,adulation,
bewilderment, or amusement,often with allusionsto themesalreadyartic-
ulated by the periodical.The following examplefrom an 1858instalment of
'Essence
the of Parliament'illustrateshow political debatesbearing on sci-
entific topics provided ample materialfor Punchto vent its spleenabout the
more reprehensibleaspectsof science.He rc Punch rcminded readersthat
\Tilliam Cowper'sMedical Reform Bill was being readfor the secondtime
'Mr.
in the House of Commons, but then pointed out that Punch intends
to move a clauseempowering a Magistrateto order anyAdvertising Quack
'Nothing
to be flogged, and branded with a Q, explaining that: short of
this will stop the murderous systemof heartlesstraders in misfortune.'i'
The efforts of other scientific practitionersto treat the body politic were
representedwith much more warmth. In 1855,for example,Punch praised :j
i
'l
Michael Farad"fr use of analytical chemistry to addressone of the most atr
intractable public health problems - the foul state of the River Thames.
,u
Illustrations were crucial to the overall appealof Punch and to the variery it
offered its readers(fig. 49. Ranging from tiny illustratedvignettesto the
week'slarge cut, Punc/t'sillustrationsrepresentsome of the most complex
engagementswith sciencein the periodical.Articles were often illustrated
'illuminated'
by visual vignettesor lettersthat evokedcomic scenes.Thus
a sober 186rdiscussionof the sensationaltrial of a pharmacistwas headed
by cartoon showing a quack about to introduce a dubious-looking tablet
"
into the mouth of a frightened patient.tuR.presentationsof sciencewere
often made in the small engravings,which occupied between a quarter and
half a page. Like other Punch material, these illustrations often explored
the comic impact of the eccentricworld of scienceand scientistson social
'Quite
convention. This is succinctly illustrated in Leech's a Novelry' of
'Amiable
rSi4,which showsan Experimentalist'sitting down to dinner with
friends in a room whose walls are adornedwith pictures of fungi. Much to
the distasteof his gueststhe eccentricsavantenthusiasticallyprovidesthem
with technical and stomach-churningdescriptionsof the mushrooms they
are all about to eat.6o
n1 Sciencein the lVineteenth-CenturyPeriodical
.THE
CoNCLUSIoN: FIRST SCIEI{TIFIC JOURNAL OF THE O.tY,?
'Eclipse
66. [To- Tayior], in India',P jt (r868), ro4-r.
'Fourth
67. llvlark Lemon], Meeting of the Brightish Association for the
Advancementof Everythins: SectionA - Mathematicaland Physical Science',
P ; (1843),67.
'Fourth
68. [Lemon], Meeting'. For Punc/t'stussleswith Bunn seeAltick, Punc/t,
pp. 698-707.
'PoliticaJ,Zoology:
69. [PercivalLeigh], The Red-Tapeworm', P z8 (r8ll),7r.
'English
70. For analysis of ScribleriansseeKoppel, Satire',pp.196-44.
'Buns', ( r 8 + i ) , 7 L .
7 r . [ A n o n . ] ,'Grand 4 P
[Anon.],
72. 'Simon Railwayfrom England to Chin&', P I G8+z),zo5.
'Fudge
7j. Hodgskins' [PercivalLeigh], for Farmers',P rr (r846), 4o Leigh's
italics.
'Punch's
74.See [ShirleyBrooks], Essenceof Parliament',P g (1866),zo8-9;
'Fresh
fPercivalLeigh], Air! Or, Victoria Park Preserved',P 5o (1366), zr4;
Clharles]H.B[ennett],'Punch on the People's Parks',P p (1866),rj8.
75. Audi Alteram Patrem' [PercivalLeigh], A Gas Plant at Victoria Park', P ,o
(r866), zt9.
76. Amy Cruse, The Victoriansand their Reading(Boston:Houghton Mifflin Co.,
r%), p.3g4.
'Du
77. Henry James, Maurier and London Sociery', CenturyMagazinez6 Q88),
49-6t (;t). Cited in Altick, Punch,p.o.
'Darwin
78. Browne, in Caricature'.SeealsoBert Hansen,America'sFirst Medical
Breakthrough:How PopularExcitementabout a FrenchRabiesCure in r88y
RaisedNew Expectationsfor Medical Progress',American Historical Reuieu
rc3 $998), lll-4r8. I owe this referenceto Jim Secord.
79. This is based on the principle that the actual number of readers of
a periodical is roughly five times the number of copies sold. Thus
copies of Punch in the r86os would have been read by approximately
-
5 x 6o,ooo 3oo,ooopeople.For this principleseeAltick, Punch,p. ]8.
'Effects
8o. [Henry Silver], of the RecentEclipSe',P n (186o),39.
8r. For sociologicalanalysisof scientists'jokes seeG. Nigel Gilbert and Michael
Mulkay, Opening Pand.ora's Box: A SociologicalAnalysisof Scientists'Discourse
(Cambridge:CambridgeUniversiryPress,rg8+),pp. r7z-87. For scienceand
rhetoric seeAlan G. Gross, TheRhetoricof Science (Cambridge,Mass.:Harvard
UniversiryPress,r99o).
'Presidential
82. Lord Rayleigh, Address', Proceedingsof the Societyfor Psychical
'V.ty
Research 3o (19r8-r9),27t-9o (tl6). Rayleighwa-sref.rrirrg to [A"o".],
Odd!', P z4 (r8ll) , rzo.