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The bird family that is used in the Logo dates back to the Nestle family coat of arms and symbolizes the meaning of the Nestle name "small nest".
The company dates to 1867, when two separate Swiss enterprises were founded that would later form the core of Nestlé. In the succeeding decades the two competing enterprises aggressively expanded their businesses throughout Europe and the United States. In August 1867 Charles A and George Page, two brothers from Lee County, Illinois, USA established the Anglo-Swiss Condensed Milk Company in Cham. Their first British operation was opened at Chippenham, Wiltshire in 1873. In September 1867, in Vevey, Henri Nestlé developed a milk-based baby food and soon began marketing it. Henri Nestlé retired in 1875, but the company, under new ownership, retained his name as Farine Lactée Henri Nestlé. In 1877 Anglo-Swiss added milk-based baby foods to its products, and in the following year the Nestlé company added condensed milk, so that the firms became direct and fierce rivals. In 1905 the companies merged to become the Nestlé and Anglo-Swiss Condensed Milk Company, retaining that name until 1947, when the name Nestlé Alimentana SA was taken as a result of the acquisition of Fabrique de Produits Maggi SA (founded 1884) and its holding company, Alimentana SA of Kempttal, Switzerland.. The company’s current name was adopted in 1977. By the early 1900s, the company was operating factories in the United States, United Kingdom, Germany and Spain. World War I created new demand for dairy products in the form of government contracts; by the end of the war, Nestlé's production had more than doubled. After the war, government contracts dried up and consumers switched back to fresh milk. However, Nestlé's management responded quickly, streamlining operations and reducing debt. The 1920s saw Nestlé's first expansion into new products, with chocolate the company's second most important activity. Nestlé felt the effects of World War II immediately. Profits dropped from US$20 million in 1938 to US$6 million in 1939. Factories were established in developing countries, particularly Latin America. Ironically, the war helped with the introduction of the company's newest product, Nescafé, which was a staple drink of the US military. Nestlé's production and sales rose in the wartime economy. The end of World War II was the beginning of a dynamic phase for Nestlé. Growth accelerated and companies were acquired. In 1947 came the merger with Maggi seasonings and soups.. Diversification
their general management represents nine different countries. The Laboratoires Inneov is a joint venture in nutritional cosmetics between Nestlé and L'Oréal. personality and strength of character. infant foods. Sales by activity breakdown: 27% from drinks. other beverages (including Aero (chocolate) & Skinny Cow). Although they are a Swiss company. Headquarters As a multinational company – present in more than 80 countries with over 265. bottled water. centrally located within the greater Los Angeles area. ice cream business into Dreyer's. 26% from dairy and food products. frozen and refrigerated foods. 11% from pet products. Research and development investment was CHF 2. and in August a US$2. Since 1996 there have been acquisitions including San Pellegrino (1997). Nestlé merged its U.6 billion acquisition was announced of Chef America. and less than 2% of their sales are generated in Switzerland.600 employees from more than 70 countries oversee the global strategy of the Nestlé Group. notably American food giant Carnation and the British confectionery company Rowntree Mackintosh in 1988.6 billion and net profit was CHF 10. decentralize what you can'. both in 2002: in June. In 1977. ethnic or national origin plays no role. Nestlé USA has 26 manufacturing facilities. 16% from Asia. Health and Wellness solutions to meet consumer needs is based on the world’s largest private nutrition R&D network. Products Nestlé has 6. Nestlé agreed to sell its controlling stake in Alcon to Novartis on 4 January 2010.02 billion. and Ralston Purina (2002).000 employees – Nestlé is able to gain from obvious global benefits. and Dairy Partners Americas with Fonterra. In December 2007 Nestlé entered in a strategic partnership with a Belgian chocolate maker Pierre Marcolini. the creator of Hot Pockets.What counts are professional skills. some 1.S. seasonings. which brought the Willy Wonka Brand to Nestlé.000 brands. There were two major acquisitions in North America.4% of the shares of L'Oréal. chocolate. 21% from rest of the world. Nestlé’s growth in providing new Nutrition. Sales by geographic area breakdown: 32% from Europe. At Nestlé's headquarters in Vevey. performance and healthcare nutrition. Interesting facts Earnings In 2009. 31% from Americas (26% from US). comprising 28 research. confectionery and pet food. technology and product development centres and more than 5200 employees*. Spillers Petfoods (1998). California. with a wide range of products across a number of markets including coffee (Nescafé). the world's largest company in cosmetics and beauty. 12% from chocolate. In 1984. Others include Cereal Partners Worldwide with General Mills. 22 distribution centers.came with a shareholding in L'Oréal in 1974. The sale forms part of a broader US $39. consolidated sales were CHF 107. and Galderma a joint venture in dermatology with L'Oréal. Nestlé made its second venture outside the food industry by acquiring Alcon Laboratories Inc. It's an approach that is best summed up as: 'centralize what you must.3 billion offer by Novartis to fully acquire the world’s largest eye-care company.43 billion. 6% from pharmaceutical products and 2% from baby milks. R&D . Corporate Headquarters in Vevey sets the overall strategy and ensures that it is carried out. Nestlé's improved bottom line allowed the company to launch a new round of acquisitions. Joint ventures Nestlé holds 26. Switzerland. Beverage Partners Worldwide with Coca-Cola. 18% from readyprepared dishes and ready-cooked dishes. ice cream. four corporate offices and 15 sales offices across the country. Nestlé USA is headquartered in Glendale. At Nestlé. a person’s passport.
Ethical and sustainable efforts In 2000 Nestlé and other chocolate companies formed the World Cocoa Foundation. states that breastmilk is the best food for infants. Switzerland. nutrition. a number of Nestlé markets. The aim is to replace old. as well as corporate venture funds and research partnerships with business partners and universities. With regards to our pledge to achieve sustainable palm oil by 2015. Controversy and criticism Marketing of formula One of the most prominent controversies involving Nestlé concerns the promotion of the use of infant formula to mothers across the world including developing countries. an issue that attracted significant attention in 1977 as a result of the Nestlé boycott which is still ongoing. including Nestlé UK. Nestlé's policy however. one of the world’s largest private facilities for food. an independent foundation set up in 2002 and dedicated to ending child and forced labour in cocoa growing. the certificate trading programme designed to help suppliers tackle the environmental and social problems created by the production of palm oil. Nestle continues to draw criticism that it is in violation of a 1981 World Health Organization code that regulates the advertising of breast milk formulas. we are making progress on certified palm oil and palm oil certificates even more rapidly. Through the Nestlé Growth Fund. This included the opening of the Abidjan Research & Development Centre in Côte d’Ivoire in April 2009 and the CHF 25 million Chocolate Centre of Excellence in Broc. and eliminating child trafficking and abusive labour practices. Its research is transformed into product innovations and processes through Product Technology Centres and R&DCentres. The company will invest CHF 110 million in the Plan over ten years to achieve a sustainable cocoa supply. At the recent Nestlé Annual General Meeting our Chairman Peter Brabeck– Letmathe reinforced this position and repeated our support for a moratorium on the destruction of rainforests. quality and safety research.It is the world's largest food and nutrition research organization. however. and Nestlé scientists in 280 Application Groups ensure that these are applied locally to meet different consumer needs and preferences. Health and Wellness businesses. In October 2009 Nestlé announced its Cocoa Plan.The Nestlé Research Center (NRC). women who cannot or choose not to breast feed for whatever reason do need an alternative to ensure that their babies are getting the nutrition they need. the Ivorian National Centre for Plant Science Research. They also continue to foster innovation partnerships with business partners and have 385 collaborations with universities. As an important step on that journey. and we expect to reach 50% by the end of 2011. health. disease-resistant cocoa plantlets a year by 2012. New developments Nestlé invested around CHF 2 billion in research and development last year. Its scope and reach are global. The WCF focuses on boosting farmer income. Nestlé is a founding participant in the International Cocoa Initiative (ICI). with about 5000 people working in R&D. have already purchased Green Palm certificates. . Nestlé is launching a Fair Trade branded Kit Kat in the UK and Ireland from January 2010. they have also invested CHF 742 million in promising new Nutrition. encouraging sustainable farming techniques and environmental and social programmes. Nestlé scientists in each market ensure that global R&D is applied locally to meet different consumer needs and preferences. less productive trees with healthier new ones. On the 23rd October 2009 Nestlé and CNRA. is the hub of this network. with 18% of our purchases covered in 2010. with a target of producing 1 million high-quality. Their commitment to sustainable Palm Oil Nestlé views the destruction of tropical rainforests and peatlands as one of the most serious environmental issues facing us today. Nestlé Research is a dynamic global network of 29 Nestlé centres of excellence in research and product development. signed a frame agreement for cooperation in plant science and propagation.
The Dairy Farm milk was made by Nestlé's division in the Chinese coastal city Qingdao. half of whom required hospitalization. Coli O157:H7 was linked to Nestlé's refrigerated cookie dough originating in a plant in Danville. 2008 the Taiwan Health ministry announced that six types of milk powders produced in China by Nestlé contained traces of melamine. Coli is not known to live in any of its constituent ingredients. Coli In June 2009. Nestlé affirmed that all its products were safe and were not made from milk adulterated with melamine. because E. In the USA. E.Melamine in Chinese milk In late September 2008. Following the outbreak. but they are also more nutritious. an outbreak of E. the Hong Kong government claimed to have found melamine in a Chinese-made Nestlé milk product. Good Life “Nutrition. Nestlé has announced that it will begin a recall of milk products produced in China. Nestlé voluntarily recalled 30.” . We want you to be able to make healthy choices about your food and beverages. Virginia. the caused sickness in at least 69 people in 29 states. Health and Wellness is Nestlé’s strategic direction. Slogan Good Food.000 cases of the cookie dough. On October 2. We also believe that good food sometimes means treating yourself! We aim to make your life more pleasurable because our products not only taste better. How the dough became contaminated is unclear.
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