MBA III Semester (2009-10


DRAVIDIAN UNIVERSITY, SCHOOL OF COMMERCE & MANAGEMENT M.B.A REGULAR PROGRAMME SYLLABUS - III SEMESTER (2009-10) The following papers are approval by the BoS in Management 301. Management Information Systems (MIS) 302. Entrepreneurship 303. Logistics & Supply Chain Management 304. Project Report (Supervision of the internal guide during the semester for report preparation) ELECTIVES: (Selection of two specializations is compulsory and two papers in each specialization is also compulsory) Human Resource Management: HR 305. Human Resource Development HR 306. Organisational Development HR 307. Strategic Human Resource Management HR 308. Industrial Relations HR 309. Performance Management HR 310. Leadership & Change Management Finance Management: FM 305. Security Analysis and Portfolio Management FM 306. Strategic Financial Management FM 307. Financial Markets and Institutions FM 308. Management of Financial Services FM 309. Management Control Systems FM 310. Risk and Insurance Management Marketing Management: MM 305. Strategic Marketing Management MM 306. Consumer Behaviour MM 307. Services Marketing MM 308. Customer Relationship Management MM 309. Retail Management MM 310. Sales and Distribution Management (HEAD)

MBA III Semester (2009-10)

301. MANAGEMENT INFORMATION SYSTEM Unit – I: Introduction to MIS – Importance of information for management decisions – Systems Approach and Information – System Development – Information System Architecture – Quantitative Techniques and Management Information Systems interfacing. Physical design of computer sub-systems. Database design, File design, input, output, and procedure design and system security. MIS development – process – system development – System Life cycle method – Structured Development method, and prototype method – Soft ware development. Information Systems – Computers in Management – MIS Office automation – Decision Support System – Expert system. Implementation, Evaluation and maintenance of MIS – Pitfalls in MIS development. System modeling for MIS. System engineering methodology for MIS problem solving.

Unit – II:

Unit – III: Unit – IV: Unit-V:

Reference Book: 1. A.Senn – Analysis and Design of Information Systems 2. Gordan Davis – Management Information Systems, McGraw Hill 3. C.S.V. Murthy – Management Information Systems Text & applications, Himalaya Publishing House, Mumbai.


.Government actions – Problems of Entrepreneurs. M Charantimath. Vasanta Desai. ICICI. IFCI. SFC. UTI. S. 2. LIC. Mumbai. Women Entrepreneurship. The cultural and Social Environment – Characteristics of entrepreneur – Functions of Entrepreneur. 2006. Poornima. (HEAD) . Ltd. 2007.S. S. Scope and Importance – Role of entrepreneurship in economic development.MBA III Semester (2009-10) 302. Khanka. EXIM Bank. Marketing and Financial viability as the Chief requisites. Institutional support to entrepreneurs – NSIC – SIDO-SSIB – SSICS – SISI – DICS – TCOs. 4. Factors affecting entrepreneurial growth – Economic Factors – Non-economic factors . Specialized institutes. IRBI. Entrepreneurial Development and Small Business Enterprises. Himalaya Publishing House. Unit-III: Unit-IV: Unit-V: Suggested Book: 1. SIDBI. 1997 – Macmillan Publishers India Ltd. New Delhi. Identification of entrepreneurial talents – Innovation. Gupta – “Entrepreneurship Perspective and Paradigms”. 2007. Venture Capital etc. Entrepreneurial Development. “Dynamics of Entrepreneurial Development and Management”. Chand & Co. Institutional finance to entrepreneurs – IDBI. Unit-II: Entrepreneurship development programs – the concept of entrepreneurial development – Need for training and Development – Need and objectives of EDPS – Course contents and curriculum of EDPS – Phases of EDPS. 3. ENTREPRENEURSHIP Unit-I:Entrepreneurship – Definition. Industrial Estates.Concept and functions of women entrepreneur – Growth of women entrepreneurs – Development of women entrepreneurs – Problems of Women entrepreneurs. Pearson Education. SIDC. Role of the government in motivating and developing entrepreneurship.

S. Martin Christopher. Supply chain Management: Strategy. Rs. TMH.495/2. LOGISTICS & SUPPLY CHAIN MANAGEMENT Unit–I: Logistics and Competitive Strategy: Competitive Advantage – Gaining Competitive Advantage through logistics – The Mission of Logistics Management – Integrated supply chains – Supply chain and Competitive Performance – The changing logistics environment – Models in Logistics Management – Logistics to Supply Chain Management – Focus areas in Supply Chain Management – Performance Measures for SCM. Mentzer. 2003. Pitman. Logistics System Design: Logistics positioning – Logistics reengineering – reengineering procedure – logistics environmental assessment – time based logistics – alternative logistics strategies – strategic integration – logistics timebased control techniques. New Delhi 2007. Donald J. 3. New Delhi 2002. Logistics and Supply Chain relationships: Benchmarking the logistics process and SCM operations – Mapping the supply chain processes – Supplier and distributor benchmarking – Setting benchmarking priorities – identifying logistics performance indicators – Channel structure – Economics of distribution – channel relationships – logistics service alliances. Pearson Education. Macmillan. 5. Measuring Logistics Costs and Performance: The concept of Total Cost Analysis – Principles of logistics costing – Logistics and the bottom line – Impact of Logistics on shareholder value – customer profitability analysis – direct product profitability – cost drivers and activity – based costing. Sup John T. Unit–II: Unit–III: Unit-IV: Unit–V: Reference Books: 1. Sahay. Logistical Management: The Integrated Supply Chain Process. Planning and Operation.MBA III Semester (2009-10) 303. Supply Chain Management. 2003. Response Books. New Delhi. Supply Chain Management for Global Competitiveness. London 1993.Bowersox and David J. 4. 2/e. (HEAD) . Logistics and Supply Chain Management.Closs. B. Customer Service Dimension: The marketing and logistics interface Customer service and customer retention – Service – driven logistics systems – Basic service capability – Increasing customer expectations – Value added services – Customer satisfaction and success – Time based logistics – Case studies. Sunil Chopra and Peter Meindl.

MBA III Semester (2009-10) HR 305. “Human Resource Development”. New Delhi. Privatisation and Globalisation and their impact on Human Resource Development – Technological development and Human Resource Development. HRD Process – Role of Training and Retraining – Empowerment of people – Strength of Organisational Structure – Leadership – Organisational Communication – Total Quality Management and Productivity Improvement – Organisational Culture and Climate. 2. Tripathi PC. HUMAN RESOURCE DEVELOPMENT Unit – I: Definition and Evolution of Human Resource Development – Basic principles and assumptions – Philosophy and approaches to HRD – differences and interface of HRD with Personnel Management and Human Resource Management.V. HRD Strategic Interventions: Human Resources Planning and Selection – Training & Development – Appraisal and Counseling – Career Planning and Development – Organisational Development – Organisational Socialization – Quality of Work Life – Quality Circles. Rao. 4. (HEAD) . Srinivas Kandula. Performance Management and appraisal systems. “Human Resource Development – Cases. Unit – II: Unit – III: Unit – IV: Unit-V: Reference Books: 1. Neal E Chalofskey. Strategic process interventions for HRD: Non Governmental Organisations – Decentralisation and Enhancing participation – Mobilising resources – Enhancing co-ordination – Professionalism in organisations – Cross Cultural Management and Diversity Management – Organisational Health – Education – Campus Development.. 3. 2001. Text & Games”. Carlene Reinhart. Human Resource Accounting and Audit – Economic Liberalisation. New Delhi-2007. Sultan Chand & Co. Jossey Bass Publishers. “Effective Human Resource Development”. T. San Francisco. Response Books. 1988.

2. 1986. Organisation Development-Intervention and Strategies-Response Books. Kavitha Singh. T. French and Bell.V. Unit – II: Unit – III: Unit – IV: Unit-V: Reference Books: 1. Prentice Hall of India New Delhi. 2005. 2006. Theory and Management of OD – Foundations of OD – Managing the OD process – Action Research and OD. 4. (HEAD) . Organization Change & Development. New York. McGraw Hill Book Company. Concept and Importance – Types of Changes – Planned OC – Techniques and Methods. Dynamics of Resistance to Change – Meaning of Resistance – Implementation of Change. S. Methods and Techniques of overcoming Resistance – Problems in Implementing Change. “Changing Organisations”. Organisation Change (OC) – Evolution. Key Considerations and Issues – Issues in Consultation – Client Relationships – System ramifications – Power. Politics and OD – Research in OD – The Future and of OD. Ramanarayana. OC and Consultation Process – Process and Techniques of Consultation – Role of Consultant – Change Agent – Meaning and the Role.MBA III Semester (2009-10) HR 306. Warren Bennis. Kuldeep Singh. ORGANISATIONAL DEVELOPMENT Unit – I: Organisation Development (OD) – History of OD – Importance and Need for OD – Values and Assumptions – Beliefs in OD. “Organisation Development”. OD Interventions – Team Interventions – Inter-group and Third Party Peace Making Interventions – Comprehensive Interventions – Structural Interventions – Training Experiences. Excel Books. Rao. 3.

Creating Team based organizations. 2003. 2002. Managing Strategic Organizational Renewal: Managing Change and OD. HR Strategies to increase firm performance – Investment perspectives of HR: Investment Consideration. Global and Transnational Strategies: Strategic Alliances.Gomez-Mejia. instituting TQM programmes.MBA III Semester (2009-10) HR 307. Flexible work arrangement. Randall S. Objectives of International Compensation. 2001. PHI. Multinational. New Delhi. Location of Production Facilities – Repatriation Process – Case studies. Training and maintaining International Employees. Improving International Assignments through selections. 2003. PHI. Developing International Staff and Multinational Teams. investment practices for improved Retention.Welch. investments in Training and Development.Schuler. (HEAD) . Denice E. STRATEGIC HUMAN RESOURCE MANAGEMENT Unit – I: Strategic role of HRM : Planning and Implementing Strategic HR policies. Compensation trends. 3. Issues related to double taxation. Peter J. Dowling. Sustainable Global Competitive Advantage. Managing Human Resources. Thomson South-Western. Approaches to International Compensation. Unit – II: Unit – III: Unit – IV: Unit – V: Suggested Books: 1. Managing Global Human Resources: HR and the internationalization of business.Cardy. International Human Resource Management. Charles R. Human Resource Management. Nontraditional investment Approaches. Pricing Managerial and Professional jobs. HR and BPR. Pearson Education. Gary Dessler. David B.Balking and Robert L. Strategic Human Resource Management.Greer. Establishing periods. Establishing Strategic Pay Plans: Determining periods. 4. Investments job secure work course. 2. Luis R. Globally Competent Managers.

Process of holding Domestic Enquiry. Industrial Employment (Standing Orders) Act. Employee Grievances and Discipline. Evolution and growth of IR in India . Trade Union leadership and linkage of trade unions with political parties. Mechanism for fixation of Minimum wages under the minimum wages Act. Concept of Productivity-linked Bonus. Causative factors contributing to their ineffective functioning and failure in India. Subba Rao P. Salient features of Factories Act concerning Social Security of workers programmes in India. Employee safety and welfare programmes. Mechanism for determination and payment of Bonus under the Bonus Act. INDUSTRIAL RELATIONS Unit–I: Industrial Relations – Basis concept and philosophy of IR. Trade Union Act. (HEAD) .MBA III Semester (2009-10) HR 308. Concept of Fair Wage. 2. Framework for prevention and settlement of Industrial disputes under the Industrial Disputes Act. 2008. Machinery for redressal of employees’ Grievances. Code of Discipline basic provisions. Workers’ Safety and Welfare. Minimum Bonus. Causes of Industrial Disputes. Industrial Disputes – Causative and remedial factors. Wage policy and Regulations. Problems and Issues involved in Collective Bargaining. Collective Bargaining – Concept and characteristics of Collective Bargaining. Dale Yoder: Personnel Management and Industrial Relations. Arun Monappa: Industrial Relations. Role of Collective Bargaining in promoting industrial amity and peace. Concept of Wage – Statutory mechanism and framework as envisaged under the Payment of Wages Act. International Labour Organisation – Its programmes. Standing orders.Factors influencing IR in India. Composition and the working of works committees and joint management councils. Himalaya Publishing House. Tata McGraw Hill – 1985. “Industrial Relations”. Bonus-Basic concept of Bonus. Workers’ participation: Methods and Techniques of Workers involvement and participation. Mumbai. The problem of Trade Union Recognition and Government Policy. 3. Unit–II: Unit–III: Unit–IV: Unit–V: Suggested Books: 1. Extent of success of collective bargaining process. Prentice Hall of India – 1992.

2006.V. N. ‘Managing Employee Performance’. Developing and Designing Performance Management Systems: Designing Performance Appraisal as a framework for performance management – A realistic model for performance management – Using PMS data for HR decisions and performance improvements – PMS and Appraisal practices in India and other Asian countries – Policy and strategy initiatives in improving HR performance – Implementing and managing performance management – The impact of Performance Management on line managers and employees. 7. Suri.V.K. Rao 1999. ‘Strategies for Performance Management’. Bench marking for excellence in performance: Linkages – Organizational excellence – Corporate Performance– EFQM . Performance Appraisal: Need and methods for performance appraisal: Assessment center – psychometric tests – Leaderless group discussions – Management games – Simulation exercises – Role Plays – Self-appraisal – 3600 appraisals – Rating-less appraisals for the future of performance management systems. Dinesh K Srinivastava. Role of personality factors in job performance. 4. ‘Performance Management’. Performance Review – Reengineering performance appraisal system – Performance analysis – Performance review discussion – Performance monitoring and feedback. Excel books. Competency mapping as a performance management tool: Competency mapping – Building Competency models – The McBer Generic managerial competency model – Competency casual flow model – Factors affecting the human performance system – Profiling competency framework for a particular role – Competency gap – Competency Assessment – Balanced Score Card framework – Making Performance Management Systems (PMS) and Appraisals Work. Tata McGraw Hill. Prem Chadha. Excel Books. Excel Books Pvt.MBA III Semester (2009-10) HR 309: PERFORMANCE MANAGEMENT Unit – I: Conceptual Approach to Performance Management: Need for Performance management: Determinants of job performance: Linkage between human resource strategy and organizational performance.Excellence Model – Diagnostic bench-marking – Process bench-marking – Bench-marking in the Indian industry – Effectiveness of bench-marking – Experience based approach to bench-marking – New performance management model – Process Management as a route to value beyond expectation and emotional surplus. ‘Performance Management and Appraisal Systems’. T. Unit – II: Unit – III: Unit – IV: Unit – V: Suggested Books: 1. Ltd. 2006. 6. 2005. Performance planning and role clarity. 5. G. 2006 ‘Performance Planning and Appraisal’. 2. Key performance Areas: Performance Targets – Components of effective Performance Management. C.. 2006.Rao. (HEAD) .S. ‘Appraising and Developing Managerial Performance’. Performance management cycles. 2004. Macmillan India Ltd. ‘Performance Measurement and Management’. Gupta. King P.K. Richard S Williams. Response Books. T. Venkataratnam. Thomson Publishers. 3.

Organisational Behaviour – Foundations. . Unit – II: Unit – III: Unit – IV: Unit – V: Suggested Books: 1. (HEAD) . Girdon Curphy – McGraw Hill – 1999. Robert Ginnett.Andraw – All India publishers and Distributors Ltd. Organisational Behaviour – Richard Pettinger – MacMillan . Managing creativity and innovation.1985. Ethics and Organisational Integrity – Lynn Sharp Paine – McGraw Hill – 1997. Managing Organisational Change – V.Neelakanth. Effective leadership behaviors and attitudes – Super leadership – Situational influences on effective leadership behaviour – leadership styles – Situational leadership. Formation and maintenance of Organizational culture – The cultural web – Cultural influences and cultural management – Cultural factors influencing leadership practice. James Campbell – West Publishing Company – 1990.MBA III Semester (2009-10) HR 310. Leadership development. Realities and Challenges – Debra L Nelson. Organisational design for change – Approachs to effective organisational design – Key roles in organisational change. 4. Leader’s role in shaping and reinforcing culture –assessing organisational culture – Organisational culture inventory – Kilman – Saseon culture gap survey – Triangulation Developing a global organisational culture – Developing an ethical Organisational culture – Fostering a learning culture in organisations. New Delhi – 2000.1990. Cases in leadership. Leadership – Richard Hughes. . 2. Ramnarayan. S. Organisational change – Nature of change – Sources of change – Impact of change on organisations – Resistance to change. 6. Types of change – Incremental change – Radical change – Participative change – Directive change. 5.. Leadership of quality and technology – Leadership practices that foster Total Quality Management. Perspectives of change – Contingency Perspective – Resource dependence Perspective – Population ecology Perspective – Institutional perspective. Institutionalizing creativity and innovation. Mentoring – Mentoring in Indian Organisations.Response Books. Leadership – Dubrin J. LEADERSHIP AND CHANGE MANAGEMENT Unit – I: Nature and importance of leadership – Leadership roles – Leadership motives – Leadership as a process – the complexities of leadership – Measures of success and failure – Guidelines for leadership. 3. succession and the future – Leadership development programmes – Evaluation of leadership development efforts. Visionary leader as change agent.

MBA III Semester (2009-10) FM 305. and Channels of Investment – Investment and speculation process of investment. “Security Analysis and Portfolio Management”. New Delhi. Punitavati Pandian. Valuation – approaches of valuation – Bond valuation – Preference share Valuation – Common stock valuation. Capital Asst. risk classification – Systematic risk – unsystematic risk – Standard deviation – Variance – Correlation Coefficient – Beta – Calculating expected return and risk. “Investment Management”. Mumbai. Preethi Singh. Traditional view – Diversification – Modern Portfolio models – Markowitz model – Sharpe single index model. Portfolio selection – efficient frontier – Utility. objectives and functions of mutual funds. New Delhi 2. Portfolio – Process of Portfolio Management.. Capital Markets – Stock Exchanges – BSE – NSE – OTCEI – Trading in stock exchanges – New issue market. New York. Ronald J. Donald E. Prentice Hall of India (P) Ltd. Jack Clark Frances. 4. (HEAD) . Pricing model. Risk – risk factors. Fundamental analysis – Economy. functions and optional portfolio – Evaluation of Portfolio Performance – Mutual funds – Concept. Jordan. Nature. Himalaya Publishing House. Industry and Company analysis and Technical analysis.Fisher. SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT Unit – I: Investment – Objectives. Security Analysis and Portfolio Management. Unit – II: Unit – III: Unit – IV: Unit-V: Reference Books: 1. 3. Return – measurement of return – Traditional techniques – Holding period – Statistical methods – Probability distribution – Calculation of expected return. McGraw Hill Book Company. Vikas Publications. “Investment Analysis and Management”.

Marshal J. Total risk matters. the trade off between costs and political instability. Capital budgeting growth Bond refunding. Sell-off and divestitures – types and motives. market power and tax considerations. Unit – IV: Management of Risk: Product-Market and Capital-Market risks. testing and introduction.F. weighted index. Alignment of interest. Restructuring and Corporate Control. Risk reporting: Internal reporting – corporate. A model for new product development – Directions. Financial Engineering. Causes and process – Methods – Aggregation. Issuer-motivation-Arbitrage transactions and non-arbitrage transactions. Risk Management: Problems and Solutions. Theories of mergers – efficiency theories. Butter Worth & Heinemann – 1996. Characteristics. Takeover Defenses: Financial Defenses measures. Beaver & George Parker. coercive offers and defense. regulatory/policy constraints.MBA III Semester (2009-10) FM 306. targeted share repurchase. market expertise and desire to deal with a single party. Mckinsey approach. Corporate governance. Marc Lore & Lev Borodovsky. strategic reactions by targets. The Revolution in Corporate Finance. BCG approach. Vertical and Conglomerate. Unit – V: Designing New Financial Instruments: Need – Environmental factors and intrafirm factors.S. Hoge S. Timing of merger activity. McGraw Hill – 1996. Agency considerations. Retionale for shareholder wealth maximization. Prasanna Chandra. Design. Valuation problems of M&A. Free cost flow hypothesis. stand still agreements. Stern & Donald H. Management compensation. incremental. . Reasons for failure. 2. 6. Suggested books: 1. Unit – III: Mergers and acquisitions: Types – Horizontal. Pricing efficiency. 4. probability index. Alcar approach. 5. Financial Management. Characteristics of high risk firms and methods of reducing corporate risk.. Tata McGraw Hill – 2000. business unit and desk level risk. Treatment of external costs & benefits in investment decisions.E. Convertibles etc. Weston J. Marakon approach. Mergers. regulatory frame work. position pill defense. Evaluation of managerial option to expand. STRATEGIC FINANCIAL MANAGEMENT Unit – I: Corporate Valuation and Value Based Management: Methods of corporate valuation: Discounted Cash Flow method. Bansal V. External reporting – regulatory requirements regarding disclosure and transparency. explanations and rationale. Risk management – not avoidance – is the objective. Blackwell Finance – 1992. postpone and abandon projects.F. postponement index. PHI – 1996.Chew Jr. William H. Joel M. The professionals Hand book of Financial Risk Management. Concept and rationale of social cost benefit analysis (SCBA). Unit – II: Capital Budgeting Strategy: Multiple investments and risk management – Simulation and portfolio approaches. Allocating resources to divisions.K. information and signaling. 3. Capital Rationing – Concept. Innovation products in the Indian markets – Warrants. instrument preview Motivations. PHI – 1996. contract. and their valuation. Chung K. Adjusted book value methods. Value based management systems. market access. Restructuring: Joint Ventures – financing and evaluation – rationale and role of JVS.. Agency problems and managerialism. Cross border acquisitions – the role of exchange rates and takeover process. Comparable Company method.

M. Efficiency and the Structure of the Insurance Industry’ Pension funds. The Banking Institutions: Commercial banks – the public and the private sectors – structure and comparative performance. Underwriting. Delhi. Fee-based/Advisory services: Stock broking. The regulatory framework: SEBI and Regulation of Primary and Secondary Markets. evaluation and forfeiting. housing finance. Publications. Portfolio Managers. 3. issue of Debentures. advantages. Khan. Debenture Trustees. Life Insurance.MBA III Semester (2009-10) (HEAD) FM 307. post-issue activities. Operations: Financial Assets/Instruments Rights issues. Bankers to an Issue. FINANCIAL MARKETS AND INSTITUTIONS Unit – I: The basic theoretical Framework: The Financial System and its technology. Company Law provisions. Merchant Banking-Functions and activities. Bhole. Unit – II: Unit – III: Unit – IV: Unit-V: Reference Books: 1.M. An update on the performance of IDBI. The Financial Institutions: A brief historical perspective. The Non-Banking Financial Institutions: Evolution. Financial Services: Asset fund based Financial services – Lease finance. Tata Mc Graw Hill. interest rates. control by RBI and SEBI. Tata Mc Graw Hill. functions. Financial Markets and Institutions.Y. Universal Banking. credit rating. Factoring definition. Delhi 2. pension plans today. (HEAD) . The problems of competition. LIC & GIC. spreads and NPAs. Delhi. Reinsurance. IFCI and SFCs. venture capital financing. L. The factors affecting the stability of the Financial System. Avadhani: Investment and Securities Markets in India. Development Finance Vs. Financial Intermediaries and Financial Innovation. ICICI. Bank capital – adequacy norms and capital market support.Indian Financial System. bills discounting. Consumer credit and hire purchase finance. RBICentral Banking. Insurance: The Economics of Insurance. The Insurance Industry and its regulation. issue of Equity shares – pre-issue activity.

New Delhi. “Indian Financial Systems” Theory and practice. CARE. promotional role of financial system – financial services and management – macro economic management – activity analysis – Financial intermediation – money market and its characteristics – Discount and Finance House and its operations – Stock markets – Capital markets – unorganized financial system – Bullion market – Banks as financial intermediaries Deposits and loaning services – safeguards against risks – reforms in banking sector. “Marketing of Financial Services”. New Delhi. Nidhis – Credit rating services – limitations – CRISIL. ICRA. Financial Services in India: Lease. MANAGEMENT OF FINANCIAL SERVICES Unit – I: Financial System in India: Nature and functions of financial system – structure of financial system. Chand & Company. Avadhani VA. SHFCs. Vikas Publishing Company. . “Industrial Finance” S. problems of leasing companies – Housing finance companies – sources of funds – lending norms – HUDCO. L. “Financial Institutions and Markets”. 4. New Delhi. Bhole. 2. Issue management services: Registrars to the issue and issue management services – appointment of registrars to the issue – role of registrars during the currency of the issue – Undertaking services – SEBI regulations – rights and obligations of underwriters – legal provisions – types of underwriting agreements – underwriting agencies in India – Marketing of issues – SEBI code of advertisement – mailing agents etc. . 5. Non banking financial companies and their services: Importance of NBFCs in India – RBI Directives to NBFCs surveillance of SEBI-Types of non-banking financial services – Merchant banking – Issue market and other services – corporate advisory services – functions of merchant banks – SEBI guide lines on merchant banking – Mutual funds – types modus operandi of mutual funds – SEBI guide lines – steps to popularize mutual funds in India – Venture capital funds in India – financing agencies – policy initiatives – problems faced by mutual funds. R. Khan MY.MBA III Semester (2009-10) FM 308..Edmester “Financial Institutions Markets and Management”. HDFC – Chit funds.Portfolio management services – rules and regulations – method of operation SEBI norms. Himalaya Publishing House. Viswanatham. Tata McGraw Hill Co. Unit – II: Unit – III: Unit – IV: Unit – V: Financial markets: New issue markets and problems – methods of floatation – cost of floatation – primary market problems – Money markets and instruments – Bill market – Discount and finance house of India – money market instruments – Stock markets – recognized stock exchanges – functions of stock exchanges – regulations on trading – measures to promote healthy stock markets – Government securities market. Robert O.M. Mumbai. Hire purchase – types of leases – advantages – lease Vs hire purchase. 3. Suggested Books: 1..

r. 10th Ed. Responsibility Centers .Expense Centers. Profit Centers and Investment Centers .Approaches to budgeting w. .Related numerical problems Return on Investment. Management Control Systems.Management Audit .Relating system to organizational objectives .Benchmarking and Total Cost Management Transfer Pricing (Market based and Cost Based) . Cost Accounting .Evolution of control systems in an organization .Anthony and Govindrajan 2.Kirby 5. Management Control Systems .Bhar 4.N. Characteristics of Management Control System .Prasanna Chandra (HEAD) .K.Input Output Relationship Introduction to Audit Function as a control tool covering Financial Audit.B.Goal Congruence .Budgetary Control as a tool for Management Control Systems . Long Range Planning . Economic Value Added. Financial Management . Practical Auditing .t.Converting corporate vision into a longrange plan .t. Discretionary and Committed Costs .Tandon 3.MBA III Semester (2009-10) (HEAD) FM 309 – MANAGEMENT CONTROL SYSTEMS UNIT 1: Introduction to Management Control Systems.B.Cybernetic Paradigm of Grissinger Functions of the Controller. Internal Audit and Cost Audit . Capital Budgeting and Ratio Analysis as a tool to management performance measurement Management Control Systems in Service Sector vis-à-vis in Manufacturing Sector Financial and Non-financial performance measures w.r.Strategic Planning. Balance Score Card (Rock Water's Model). Engineered and Discretionary costs . Management Control and Operational Control .Engineered.Principles and Objectives UNIT 2: UNIT 3: UNIT 4: UNIT 5: Books Recommended 1.Types of Responsibility Centers .

Unit 3:Risk Management using Options: Types of options. Risk.stock options. commissions and regulation commodities traded – trading and settlements – physical delivery of commodities. 2005 3. introduction to risk management and insurance Prentice hall of India. Credit default swaps. 2004/05. Credit spread options. valuation of long and short forward contract. Collateralized debt obligation. McGraw-Hill/Irwin. one step binomial model.MBA III Semester (2009-10) FM 310 . Quadratic model. Tata McGraw Hill Education New Delhi 2004 2. Concept of exotic option. Tata McGraw Hill Education New Delhi. factors affecting option pricing – call and put options on dividend and non-dividend paying stocks put-call parity-mechanics of options. Black and Scholes analysis. Determining Zero rates. stress testing and back testing RECOMMENDED BOOKS: 1. Harrington E. Historical default experience. C. Insurance and Management: Introduction to Risk and Insurance. Unit 5:Credit risk-Bond prices and the probability of default. Arthur C Williams. Risk management and insurance. Risk assessment & Management.RISK AND INSURANCE MANAGEMENT Unit 1:Overview of Risk. Interest rate markets-Type of rates. New Delhi. Farward rules. Smith. and Human assets. linear approach. Forward rate agreements (FRA). Unit 2:Risk Management using futures and forwards differences-valuation of futures. 2/e 5. “Derivatives. Mark. Peter C Young. Total return swaps. Risk Management and control. Treasury bond & Treasury note futures. Arbitrage profits in options.options on stock index. Vohra & Bagri. Dubofsky & Miller.options on futures – interest rate options. Oxford University Press.Risk analysis: Exposure of physical assets. valuation of option: basic model. “Options & Futures”. Risk Management & Insurance. Michael L. Index futures interest rate futures-arbitrage opportunities. Jr. Bond pricing. Reducing exposure to Credit risk. Monte Carlo simulation. Exposure to legal liability. Hedging using futures -specification of futures . Mechanics of buying &selling futures. option pricing. Zero rates. Model building approach. Gregory. Scott and Niehaus R. New Delhi.. Risk identification and Risk Evaluation. Value at Risk (VAR)-Measure. Dorfman S. option Greeks. financial assets. Swaps: Mechanics of interest rate swaps –volatility of interest rate swaps –currency swaps –valuation of currency swaps. 8th edition 4. Hedging & Trading strategies involving options. Forward markets. Margins. .Valuation & Risk Management”.Commodity futures. Historical simulation. Risk identification. Interest rate derivatives (Black model). Unit 4:Commodity derivatives: commodity futures market-exchanges for commodity futures in India.

MBA III Semester (2009-10) (HEAD) .

4. Constraints in marketing strategy implementation. Marketing strategies for IT and ITES industries.Strategy Definition. Industrial. Promotion. GE 9 Cell Model as basic foundation of Strategic Marketing. Boyd Walker. Planned or unplanned strategy withdrawals/obsolescence. Tata McGraw Hill Co. ‘Business Policy & Strategic Management. Cravens. Strategy Formulation – Vision. Objectives and Goals of business and their relationship with Strategic Marketing Management. and Distribution. Rural and export marketing strategies. McKinsey’s 7s framework for analyzing and improving organizational effectiveness. Recommended Books: 1. ‘Strategic Marketing’. Unit 5: Marketing Strategy Evaluation – Marketing Audits & their scope – Measurement of Marketing Performance and its feedback to next year’s marketing strategy formulation. New Delhi (HEAD) .MBA III Semester (2009-10) MM 305 . Mullins Larrech. Price.STRATEGIC MARKETING MANAGEMENT Unit 1:Strategic Marketing Management – Objectives & concept of Strategic Marketing Management . Contingency /alternative strategic planning. ‘Marketing Strategy’. David W. 3. Brand Strategies in FMCG markets. BCG Matrix. Azar Kazmi. F ormulation of marketing strategies for Product.. GAP Analysis – Competitive Analysis – Porter’s 5 forces Model of competition. Mission. Unit 3: Marketing Strategy Implementation – Integration of Marketing Strategies and their application to different business sectors – FMCG. ‘Marketing Management: Analysis. 2. Unit 2: Strategic Marketing analysis – SWOT Analysis. & Services. Phillip Kotlar. Unit 4: Specific strategy initiatives – New product development and introduction strategies. Planning & Control’. Piercy. Nigel F.

(HEAD) . Consumer Disputes Redressal Agencies. consumer privacy. 2002. “Consumer Behaviour” Prentice Hall of India. New Delhi. Consumer Disputes Redressal Forum. Unit 2:Individual influencing factors – product perception. learning attitude personality – Social and cultural setting: Reference groups. Prentice Hall of India. Diffusion of innovations. Unit 4:Models of Buyer Behaviour. social class. Unit 3:Consumer Decision making process. 5/3. psychographic. Howard-Sheth Model. 2003. Pearson Education. 4/e. Webster and Wind Model and Sheth Industrial Buyer Behaviour Model. TMH. “Consumer Behaviour(text and cases)”. buying habits and buying process Factors influencing consumer behaviour – social. Personal influence and opinion leadership process.Schiffman & Lestic Lazer Karnuk. consumer information. Central Consumer Protection Council. National Consumer Disputes Redressal Commission. language. State Consumer Protection Councils.Nair. economic.MBA – III Semester MM 306. Individual influence. CONSUMER BEHAVIOUR Unit 1:Consumer Behaviour – Meaning – Need for studying Consumer behaviour – problems in buyer behaviour study – social science and buyer behaviour – buyer behaviour models – buying motives. Consumerism: The roots of consumerism. consumer safety. 3. Leon G. family. Kumar. Unit 5:Consumer Protection: Consumer Protection Act 1986. legislative responses to consumerism and marketer responses to consumer issues. New Delhi. Consumer Behaviour. sub-cultural and cross-cultural aspects. consumer Decision Making Process-New Product purchase. group influence – influence of Religion-culture. 2. David L Loudon and Albert J Della Bitta. Suja R. 5. environmental concerns. 2003.Solomon. Conceptual Issues in Consumer Behaviour: The Indian Context. repeat purchase – Consumer spatial behaviour-consumption analysis-product usage ratesexpenditure pattern. influence of culture. Michael R. 4. status etc. Consumer Behaviour. New Delhi. Suggested Books: 1. Howard Model. EKB Model.

External Marketing: Word of Mouth Communication. Pearson Education. Market Segmentation and Services Positioning. Service Distribution – Managing Physical Evidence – Internal Marketing.Rama Mohana Rao: Services Marketing.MBA – III Semester MM 307.consumer Grievance Recovery Strategies. Delhi. 4. 2. Interactive Marketing: Management of Moments of Truth . Services Strategy. Christian Gronrose: Services Management and Marketing. New Delhi. Pricing of Services – Pricing Strategies Linked to Value Perceptions. Christopher Lovelock: Services Marketing. 3.Service Deficiencies . New Delhi. Service Demand Management Designing and Managing Service Product. SERVICES MARKETING Unit – I: Unit – II: Unit – III: Introduction to Services Marketing: Importance and characteristics of Services: Growth of Services Sector. Services in the Indian Economy. Consumer Behaviour in Services. Valeri Zeithmal and Mary Jo Bunter: Services Marketing. Service Quality Management: Service Quality Audit – GAP Model of Service Quality – Total quality Services Marketing – Service Excellence. K. (HEAD) . Maxwell Macmillan. Pearson Education. Tata McGraw Hill. Unit – IV: Unit – V: Suggested Books: 1.

Planning and making persuasive presentations. Kogan Page. Boehm: Customer Relationship Management Essentials. Stanly – Customer Relationship Management. Building relationships by adding value to customers cost effectively. London. Jagdish N. Identifying cost effective external information sources: Published data – Using the Internet – Market research. Dyche Jill – The CRM Handbook A Business Guide to CRM. Information Gathering Collation. Prentice Hall. A. Understanding Customers Consumer Behaviour principles – Organizational buyer behaviour – Retail and business customer profiling – Relationship life cycles – Understanding and evaluating customer business plans. Gosney. Stone. Tata McGraw Hill Publishing Co.: Customer Relationship Management. Measuring performance of CRM: Setting standards – Customer satisfaction – Portfolio profitability.MBA – III Semester MM 308: CUSTOMER RELATIONSHIP MANAGEMENT Unit I: Concepts and Context of CRM Definition – Importance – CRM as part of a customer service quality – The business environment of CRM: legal. Using internal information sources: Using customer data – Data warehousing and data mining – Segmentation and targeting. Prentice Hall. (HEAD) . New Jersey. John W. et. ethical. 5. Analysis and Evaluation Principles of customer research. New Delhi. Understanding service quality: Technical quality: product knowledge – Functional quality – Determinants of service quality. Johwilly and Sons. Developing CRM strategy The role of CRM in business strategy. New Delhi. 6. Managing customer contact strategies: Face-to-face – Telephone – Post/email – Internet. 4. competitive and social environment. Pearson Education Asia. Managing customer communications.. Managing Customer Relationships Understanding and managing customer expectations. Roberts.L and P. economic. M. Brown. Merlin and Neil Woodrock: Relationship Marketing.D Berger: Direct Marketing Management. New Delhi – 2002 3. Canada 2001. Developing customer confidence. Seth. Unit II: Unit III: Unit IV: Unit V: Suggested Readings: 1. Dealing with difficult situations: Imparting bad news – Closing accounts – Exit strategies. and Thomas P.

6. Unit – III: Unit – IV: Unit – V: Suggested Books: 1. Location strategies: Shopping centers – Freestanding sites – Location and retail strategies – Factors affecting the demand for a region or trade area – Factors affecting the attractiveness of a site. 2003. CRM in retail management. 1997 1 st . Merchandize Management: Merchandize planning – Sources of merchandize – Category Management – Buying systems to stores – Allocation of merchandize. Retailing Management 1st Ed. TMH. Barry Berman Joel and R Evans.Lamba.MBA – III Semester MM 309: RETAIL MANAGEMENT Unit – I: Unit – II: Introduction to the world of Retailing: Advent of retailing – Functions of retailing – Types of retailing – Customer buying behaviour. 2002. 1st Ed. Retailing in India: The present Indian retail scenario – Factors affecting retailing in India – Region wise analysis of Indian retailing – Retailing opportunities in India.J. Gresham Retailing Management. Andrew J Newmann and Petes cullen. Pearson Education. 5. Retailing Management. 2003. 4. A. AIPD. Levy and Weitz. 8th Ed. Pearson Education. George H Lucas. customer satisfaction after sales service etc. Retail Marketing Management. Thomson Learning. Retailing Management – A Strategic Approach. 5th Ed. The art of Retailing. Gilbert. Robert P Bugh and Larry G. 2003 2. TMH. (HEAD) . prompt delivery. 3. Retailing Strategy: Target market and Retail format – Growth strategies – Strategic retail planning process – Factors to be considered for retail planning. Pricing and Communication Strategies in Retailing: Retailing pricing strategies – Approaches for setting pricing – Pricing adjustments – Using price to stimulate retail sales – Promoting the merchandise – Implementing an advertising plan.

Batra. Evaluating and Supervising Sales force. publicity and supplementary media objectives and types of consumer and trade promotions. Sales Management: Recruiting. Enyel woold cliff – 1999. Selecting. Sales Management. Marketing Channels: Structure. McGraw Hill International Edition – 1997. Yellow pages. functions and Relationships. Personal Selling – Objectives. Creative execution: Attention and structure of Advertisements. Rossiter and Percy: Advertising Communications and Promotion Management. Role of different elements of promotion mix in marketing communication. Media strategy and implementation. Cundiff and Govani: Sales Management. Personal Selling and Salesmanship. creative execution tactics for low and high involvement persuasion. 3. quotas and sales territories. 6. A model of communication effects. Ron Hasty and James Reardon: Retail Management. specialty advertising and e-marketing publicity and media. Physical distribution strategic issues and key decisions in retailing and wholesaling. Motivating.MBA – III Semester MM 310. (HEAD) . Training. Advertising planning and Decision Making – Advertising objectives. PHI – 1999. 2. Horizontal and Multi channel Marketing Systems. Channel design and Management decisions. 4. Stern louis and E1-Ansary hrdel: Marketing Channels Prentice International Edition. McGraw Hill International Editions – 1988. Still. Sales promotion. McGraw Hill-1980. 5. Creative strategy: The creative idea. Sales budgets. Direct marketing. Myers and Aaker: Advertising Management. Compensating. Vertical. PHI – 1988. Strategy: Sales Planning. Unit – II: Unit – III: Unit – IV: Unit – V: Suggested Books: 1. SALES AND DISTRIBUTION MANAGEMENT Unit – I: The Marketing Communication Process – Integrated Marketing Communication Strategy. Bovi and Thill: Advertising for Excellence.

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